social-ecological transformation SINUS Study for the Friedrich-Ebert-Stiftung Social-ecological transformation Country report Germany Heidelberg, September 2023 Teil der INTEGRAL-SINUS-OPINION Gruppe social-ecological transformation 2 Task and objectives Empirical survey to identify opposing and advocating groups of the social-ecological transformation • The world is undergoing far-reaching changes. There seems to be no end to reports of record heat, storms and forest fires. Climate policy has been dodged for a long time; progress must be made quickly in phasing out fossil fuels and building up an energy supply and industrial production based on renewable energy. • At the same time, the pressure for change increasingly affects citizens directly. The path to a climate-neutral economy is associated with enormous technological, economic and social challenges: The accelerated expansion of renewable energy, the heat and transport transition, and the structural change of the economy- all of this will increasingly affect citizens. • Against this background, the SINUS Institute conducted a large-scale population survey in Europe and North America on behalf of the Competence Centre for Climate and Social Justice of the Friedich-Ebert-Stiftung: across 19 countries, the research delved into the perceptions, interests, and concerns that individuals associate with the social-ecological transformation. The survey’s primary objective was twofold: first, to provide an encompassing overview of attitudes towards climate policy, and second, to explore the degree of receptivity among various social segments toward climate policy measures. To achieve the latter, the survey design incorporated the Sinus-Meta-Milieus target group model. • The study results are intended to stimulate public discussions and provide an in-depth analysis of the conditions under which the climateneutral transformation of national economies can succeed and be supported by broad public acceptance. Based on these analyses, developing country- and milieu-specific communication strategies that address the population's different interests and fears and appropriately address them through suitable forms of communication is essential. social-ecological transformation 3 Table of contents 01 02 03 Method and sample 04 Problem awareness  Importance of environmental, nature and climate protection  Relevance of environmental policy fields of action  Relevance of climate change as a topic  Attitudes towards climate change  Consequences of climate change- Anxiety scale Climate and environmentally conscious behaviour  Attitudes towards climate and environmentally conscious behaviour  Barriers to climate and environmentally conscious behaviour  Motivators of climate and environmentally conscious behaviour 05 06 Changing our way of living and doing business  Assessment of the need for change  Attribution of responsibility  Attitudes towards policies  Attitudes towards the energy and heat transition Information interest and level of knowledge  Information interest and level of knowledge: Climate  Information interest and level of knowledge: Policies Appendix: Communication  Topic interest in general  Consumer interests  Media usage  Communication expectations social-ecological transformation 1 Method and sample social-ecological transformation Methodology and sample The study programme at a glance Method Standardised online survey (CAWI) Quota sample(gender, age, education and region) The interviews were conducted in the national language. Data collection Ø Interview duration: 20 minutes The data collection was carried out by Sociotrend GmbH. Target group Resident population aged from 18 to 69 years Sample size 1,200 people Survey period 20.04.- 23.05.2023 5 Survey contents • Awareness of environmental, nature and climate protection topics • Climate and environmentally aware behaviour: Attitudes, barriers and motivators • Attitudes towards the change in our way of living and doing business: Necessity of change, attribution of responsibility and political measures • Information interest and level of knowledge: Climate change, ecological interrelationships and political measures social-ecological transformation 6 Methodology and sample Evaluation of the survey results • This report presents the survey results for Germany. The key findings are presented in graphs and diagrams. For better readability and comprehensibility, the percentages have been rounded to whole numbers. • The data set was examined for differences in the response behaviour of different population groups and presented in tabular form. The sociodemographic characteristics gender, age, education and net equivalent income were taken into account. • Gender: female, male (The answer category„non-binary" was taken into account in the survey, but not evaluated due to the small a number of cases). • Age groups: 18- to 29-year-olds, 30- to 39-year-olds, 40- to 49-year-olds, 50- to 59-year-olds, 60- to 69-year-olds • Educational groups: low: "(still) no school education or vocational training" or"lower secondary school with or without completed apprenticeship or vocational training"; medium: "mittlere Reife or Realschulabschluss" or"Fachschule, Handelsschule"; high: "Abitur" or "Fachhochschule" or"Hochschule, Universität" or"Promotion" • Net equivalent income*: low: less than 60% of median income; medium: 60 to 140% of median income; high: more than 140% of the median income The net equivalent income is a net income weighted according to the number and age of persons living in the household. To calculate the net equivalent income, the net household income is * divided by the number of persons weighted according to the OECD scale. This results in a means-weighted per capita net income. The calculated equivalised income was divided into three groups (below 60%, 60-140%, above 140% of the median income) using the median values available at Eurostat(2021). social-ecological transformation 7 Methodology and sample Evaluation of the survey results • In addition to the differentiation according to socio-demographic characteristics, the data was analysed according to the milieu affiliation of the respondents. By evaluating the findings according to the Sinus-Meta-Milieus , the socio-demographic analysis is supplemented by way of living and value components. • The milieu perspective does not replace the study of socio-demographic characteristics but complements and refines them by taking into account basic values that determine lifestyles and life goals as well as everyday attitudes to family, work, leisure and consumption. • Established test procedures of empirical social research were used to examine the statistical significance of survey results. The differences in the response behaviour of the analysed population groups were checked by means of a chi-square test(e.g. age group of 18 to 29 years compared to the average). This is based on a confidence interval of 95% or 99%, which is usual for social science purposes. • The examined characteristics are interpreted as overrepresented or underrepresented in the sample if the probability of this is at least 95%. Characteristics are considered to be strongly overrepresented or strongly underrepresented if a probability of 99% is applied. • The result of the significance test always depends on the group size. The larger the group(e.g. group of people with high educational qualifications), the more likely it is that even weak over- and under-representations will be significant. For this reason, it can happen in individual cases that identical numerical values are presented as differently over- or under-represented. social-ecological transformation 8 Demographic structure of the sample Gender Men Women 51 49 Age ø 45.0 years 18 to 29 years 30 to 39 years 40 to 49 years 50 to 59 years 60 to 69 years 20 19 18 24 19 Basis: 1,200 cases, total sample; figures in%. Marital status Single In partnership, living separately In partnership, living together Married/ registered partnership Living in separation/ divorced Widowed Persons in the household 1 person 2 persons 3 persons 4 persons 5 persons 6 persons and more 29 5 16 40 8 2 30 37 16 13 3 1 Educational qualification Low Medium High 27 33 40 Children in the household YES 32 Yes, children aged 0-5 years 8 Yes, children aged 6-13 13 Yes, children aged 14-17 9 Yes, children aged 18 and over 10 (adult children) There are no children living in 68 my household social-ecological transformation 9 Demographic structure of the sample Occupational status In education In employment Manager or working in management Other employee Labourer Self-employed/entrepreneur Unemployed/Jobseeker Pensioner/retired Home-maker(m/f) 6 63 12 31 15 5 8 16 7 Basis: 1,200 cases, total sample; figures in%. Net household income Less than€ 1,000 1,000€-2,000€ 2,000€-3,000€ 3,000€-4,000€ 4,000€-5,000€ Above 5.000€ Not specified 10 22 22 18 12 9 7 Size of place of residence(number of inhabitants) 36 23 23 6 11 1 Below 1.000 1.000 10.000 10.000- 100.000->1.000.000 100.000 1.000.000 I don't know Region Baden-Württemberg 13 Bavaria 16 Berlin 5 Brandenburg 2 Bremen 0 Hamburg 3 Hessen 7 Mecklenburg-Western Pomerania 2 Lower Saxony 8 North Rhine-Westphalia 22 Rhineland-Palatinate 5 Saarland 1 Saxony 5 Saxony-Anhalt 3 Schleswig-Holstein 4 Thuringia 2 social-ecological transformation 10 The Sinus-Meta-Milieus ® in Germany 18- 69 year olds Social status Higher Middle Lower Basic Values Established 11% Intellectuals 12% Performers 11% Cosmopolitan Avantgarde 11% Traditionals 6% Conventional Mainstream 10% Adaptive Navigators 13% Consumer-Materialists 8% Progressive Realists 9% SensationOriented 9% © SINUS Traditional Sense of Duty and Order Modernisation Individualisation, Self-actualisation, Pleasure Re-organisation Multiple Options, Experimentation, Paradoxes social-ecological transformation 11 The Sinus-Meta-Milieus ® Short summary Established Status-driven conservative elite: High self-confidence, traditional responsibility and performance ethics, exclusivity and status claims, acceptance of social order Intellectuals Academic elite with post-material beliefs: High affinity for enjoyment, sensuality, art and culture, critical of globalisation, advocate for justice and public welfare, taking responsibility for oneself and others, affinity for education and high quality of life Performers Efficiency- and progress-oriented modern elite: Global economic and liberal thinking, affinity for higher consumption, modern design, early adopting, interest in technology and digital, competitive and careeroriented, networker, open to change Cosmopolitan Avantgarde Ambitious and individualistic avant-garde: Cosmopolitan, urban, mobile and flexible, digital nomads, way of living vanguards, pronounced self-expression, postmodern way of living elite, antimainstream, desire to stand out, joie de vivre, ambitious and successoriented Progressive Realists Drivers of social transformation: Sustainable way of living but without renunciation, driving the global social transformation, progressive, optimistic, ease of dealing with contradictions, party and protest, seriousness and entertainment Adaptive Navigators SensationOriented Conventional Mainstream Traditionals ConsumerMaterialists Modern mainstream: Flexible pragmatists, young modern middle class, high willingness to adapt and perform, modern way of living, digital affinity, reliable and loyal, open to new – but tested and verified- things Materialistic- and entertainment-focused lower middle-class: Hedonistic, with focus on today, conspicuous consumption, unconcerned, open to risks, anti-bourgeois yet materialistic way of living, rejection of political correctness and conventions, looking for fun, action, entertainment, stimulation Harmony-seeking older middle-class: Desire for secure circumstances, fear of losing achievements, search for community, cohesion, social life, neighbourly support, distrust towards elites, feeling of being left out in favour of other groups, down to earth Order-seeking older generation: Petty bourgeois world, traditional working-class culture, desire for social security, harmony, consistency, voluntarily disconnection from modern way of living and digital culture, desire for simple, safe, down to earth Lower class striving for validation: Precarious living conditions, undemanding adaptation to necessities, desire for consumption standard of the middle class, defiant cohesion within their own community, fear of speed of change and being left behind social-ecological transformation 2 Problem awareness social-ecological transformation 13 Main findings Problem awareness Importance of environmental, nature and climate protection • With 47% mentions, inflation/decreasing purchasing power is most frequently counted among the five most important political topics. The area of environmental, nature and climate protection ranks fourth with 40% mentions- after the topics"Secure energy supply and affordable energy prices"(46%) and"Fair pensions and old-age provision"(44%). Relevance of environmental policy fields of action • Among the top five challenges to preserving our livelihoods, respondents most frequently rank the state of the oceans (58%), climate change(55%) and waste in the environment and living environment(49%). Increasing traffic and noise are least frequently seen as a priority area for environmental policy action(15%). Relevance of climate change as a topic • A clear majority of the population considers climate change to be a(very) important topic for Germany: on a scale of 0 "completely irrelevant" to 10"absolutely important", 59% of respondents choose scale points 8 to 10, and a further 19% choose scale points 6 to 7. In contrast, it is only 7% of respondents who choose scale points 0 to 2. The average is 7.3. social-ecological transformation 14 Main findings Problem awareness Attitudes towards climate change • 92% of the respondents are of the opinion that mankind is endangering their livelihoods by destroying nature(highest level of agreement"fully agree": 57%). At the same time, 65% say they are afraid of the consequences of climate change (highest level of agreement: 25%), while 38% think that many things are very exaggerated when it comes to the consequences of climate change(highest level of agreement: 14%). On the question of whether there are more important problems in our country than climate change, 50% agree(highest level of agreement: 20%) and 50% disagree. Similarly, when it comes to the statement that we should rather focus on adapting to the consequences of climate change instead of putting climate protection in the foreground: while 48% agree(highest level of agreement: 13%), 52% disagree. Consequences of climate change • The increase in extreme weather events scares the population the most: 58% of respondents rank the increase in extreme weather events among the five consequences of climate change that scare them the most. Species extinction in the animal and plant world comes in second place with 45% of mentions. Water shortages in everyday life and armed conflicts over raw materials and water rank third and fourth with 41% each. The increase in humanitarian crises(37%) is named fifth most frequently. Significantly fewer respondents are afraid of falling yields in agriculture(21%). social-ecological transformation 15 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important that politicians in Germany should take care of? Please select up to 5 topics. Politically relevant topics Inflation, declining purchasing power Secure energy supply and affordable energy prices Fair pensions and retirement provision Environmental, nature and climate protection Sufficient and affordable housing Public health service and care More social justice Education, schools and universities Criminality, internal security Migration and integration of immigrants Employment offer and fair wages Peace policy and stable relations with other countries Economic development and competitiveness Digitalisation Rule of law, fight against corruption Basis: 1,200 cases, total sample; figures in%. 47 46 44 40 40 38 34 30 27 25 22 21 17 15 11 social-ecological transformation 16 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important that politicians in Germany should take care of? Please select up to 5 topics. Inflation, declining purchasing power Secure energy supply and affordable energy prices Fair pensions and retirement provision Environmental, nature and climate protection Sufficient and affordable housing Public health service and care More social justice Education, schools and universities Criminality, internal security Migration and integration of immigrants Employment offer and fair wages Peace policy and stable relations with other countries Economic development and competitiveness Digitalisation Rule of law, fight against corruption Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 47 42 31 50 49 46 42 47 43 39 44 44 30 45 28 40 47 69 42 47 40 32 42 30 42 38 35 45 41 40 34 29 41 30 32 30 27 45 36 34 27 35 13 31 18 25 34 19 21 21 22 22 18 22 27 21 21 29 27 26 17 17 10 19 20 15 11 18 14 30 11 15 6 14 12 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 47 54 47 50 57 48 50 57 56 20 26 39 46 48 35 34 44 31 35 27 46 20 32 23 35 33 37 22 26 25 26 17 21 18 13 16 19 14 16 12 11 9 10 8 14 strongly overrepresented overrepresented CMA SEN PRO 60 46 53 54 45 38 59 43 37 29 24 51 47 37 37 33 36 37 41 29 33 21 30 27 39 23 15 34 29 26 15 26 28 9 20 20 13 29 19 2 20 23 17 9 12 strongly underrepresented underrepresented social-ecological transformation 17 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important that politicians in Germany should take care of? Please select up to 5 topics. Inflation, declining purchasing power Secure energy supply and affordable energy prices Fair pensions and retirement provision Environmental, nature and climate protection Sufficient and affordable housing Public health service and care More social justice Education, schools and universities Criminality, internal security Migration and integration of immigrants Employment offer and fair wages Peace policy and stable relations with other countries Economic development and competitiveness Digitalisation Rule of law, fight against corruption Basis: 1,200 cases, total sample; figures in%. Total 47 46 44 40 40 38 34 30 27 25 22 21 17 15 11 Gender Male Female 49 45 44 49 41 47 42 38 38 41 34 42 30 38 29 31 28 27 27 23 20 25 20 21 23 11 20 10 14 9 18-29 46 39 38 42 36 43 34 34 26 20 33 24 20 22 10 30-39 44 37 39 42 41 34 31 34 21 23 28 18 20 18 10 Age(years) 40-49 51 45 40 35 37 44 30 30 29 31 19 16 16 14 12 50-59 53 53 48 36 42 33 34 27 30 27 19 21 17 15 10 60-69 41 56 55 46 42 39 40 27 31 26 13 23 15 7 15 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 18 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important that politicians in Germany should take care of? Please select up to 5 topics. Inflation, declining purchasing power Secure energy supply and affordable energy prices Fair pensions and retirement provision Environmental, nature and climate protection Sufficient and affordable housing Public health service and care More social justice Education, schools and universities Criminality, internal security Migration and integration of immigrants Employment offer and fair wages Peace policy and stable relations with other countries Economic development and competitiveness Digitalisation Rule of law, fight against corruption Basis: 1,200 cases, total sample; figures in%. Total 47 46 44 40 40 38 34 30 27 25 22 21 17 15 11 Education Low Medium High 48 50 44 50 48 42 54 46 36 39 33 46 48 41 34 35 39 40 42 32 30 22 30 36 32 27 25 24 23 27 22 25 20 16 21 24 10 16 23 10 13 21 9 10 13 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 52 49 41 48 45 45 49 44 32 34 41 48 43 39 35 31 40 39 43 32 27 28 29 39 30 25 27 22 25 33 21 24 17 13 23 23 9 19 26 11 16 23 10 11 14 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 19 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Environmental policy fields of action State of the oceans Climate change, climate-damaging emissions Waste in the environment and living environment Species extinction in the animal and plant world Pollution of the water/water quality Condition of the forests Increasing consumption of energy and raw materials Air pollution/air quality Development of green spaces Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. 23 23 15 58 55 49 43 43 42 41 35 social-ecological transformation 20 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. State of the oceans Climate change, climate-damaging emissions Waste in the environment and living environment Species extinction in the animal and plant world Pollution of the water/water quality Condition of the forests Increasing consumption of energy and raw materials Air pollution/air quality Development of green spaces Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 58 60 67 58 59 55 54 83 54 68 49 55 42 56 55 43 36 53 40 46 43 50 40 45 45 42 43 43 38 37 41 38 49 42 43 35 36 31 36 46 23 22 20 28 19 23 20 31 24 21 15 16 86 18 11 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 46 60 57 57 43 73 37 46 42 41 45 67 51 47 39 53 41 47 37 43 45 46 44 41 45 41 37 41 38 43 38 51 56 44 33 45 38 38 43 37 42 44 35 30 45 27 32 30 27 32 23 28 19 12 17 25 22 16 20 30 18 16 13 12 22 10 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 21 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. State of the oceans Climate change, climate-damaging emissions Waste in the environment and living environment Species extinction in the animal and plant world Pollution of the water/water quality Condition of the forests Increasing consumption of energy and raw materials Air pollution/air quality Development of green spaces Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. Total 58 55 49 43 43 42 41 35 23 23 15 Gender Male Female 55 61 57 52 47 51 38 48 48 39 43 42 42 40 35 34 22 24 23 22 16 13 18-29 54 59 49 40 41 40 42 42 22 27 13 30-39 59 52 48 36 37 46 38 35 27 22 15 Age(years) 40-49 54 52 47 47 44 44 41 35 22 19 17 50-59 60 56 50 48 45 41 42 31 22 21 16 60-69 62 54 50 44 47 41 43 30 23 25 11 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 22 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. State of the oceans Climate change, climate-damaging emissions Waste in the environment and living environment Species extinction in the animal and plant world Pollution of the water/water quality Condition of the forests Increasing consumption of energy and raw materials Air pollution/air quality Development of green spaces Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. Total 58 55 49 43 43 42 41 35 23 23 15 Education Low Medium High 59 51 63 49 51 62 48 51 48 48 44 39 41 42 46 41 43 43 38 41 44 34 34 35 23 27 20 19 22 25 14 15 14 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 54 57 60 48 56 60 49 48 50 46 42 39 39 45 44 39 44 46 38 43 39 35 35 34 23 25 17 19 23 27 15 15 12 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 23 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Germany? 4 3 2 56 7 8 1 0 0= completely irrelevant, can be forgotten Ø= 7,3 9 10 10= absolutely important, more important than anything else Basis: 1,200 cases, total sample; figures in%. 59 19 7 6 9 (0-2)(3-4)(5)(6-7)(8-10) social-ecological transformation 24 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Germany? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total EST INT PER COS ADA CMS TRA CMA SEN PRO 20 22 40 12 27 10 9 34 12 11 23 18 21 26 27 23 12 10 6 4 13 24 21 23 23 23 20 16 22 16 21 21 27 11 13 7 15 9 14 13 6 15 14 15 8 8 2 8 7 7 10 13 8 12 2 9 7 2 9 6 18 14 12 16 9 4 3 1 1 1 1 7 5- 3 6 3 3 2- 2 6 4 4 1 4 1 3 2 2--- 4 5 4 8 4 1 -- 2- 3 2 1 2 3 4 1- 1 1 4 7 6 6 6 7,3 7,8 8,8 7,6 7,9 6,2 6,1 7,2 6,0 6,5 8,1 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 25 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Germany? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 20 18 21 11 8 9 3 3 2 1 4 7,3 Gender Male Female 20 20 19 16 21 22 13 11 8 8 7 12 3 2 3 3 3 2 1 1 3 2 7,3 7,3 18-29 14 24 27 16 7 5 1 3 1 0 1 7,7 30-39 22 17 19 11 9 11 3 3 2 1 2 7,4 Age(years) 40-49 19 14 19 12 6 11 4 5 2 2 6 6,8 50-59 21 13 21 13 9 12 3 3 1 1 3 7,2 60-69 23 20 21 8 6 7 3 0 6 2 3 7,3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 26 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Germany? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 20 18 21 11 8 9 3 3 2 1 4 7,3 Education Low Medium High 18 20 22 13 15 22 22 22 21 12 14 10 8 7 7 13 9 7 4 3 2 3 3 3 3 3 1 2 2 1 3 3 3 7,0 7,2 7,6 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 18 21 22 13 17 27 22 23 15 10 12 11 8 7 6 14 9 7 4 3 2 2 2 4 3 3 2 3 1 1 3 3 5 7,0 7,4 7,5 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 27 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? By destroying nature, humanity is endangering its livelihoods. 92 I am afraid of the consequences of climate change. 65 There are more important problems in our country than climate 50 change. Instead of focusing on climate protection, we should rather 48 concentrate on adapting to the consequences of climate change. When it comes to the consequences of climate change, many 38 things are greatly exaggerated. Basis: 1,200 cases, total sample; figures in%. 57 35 62 8 25 40 24 11 35 20 30 33 17 50 13 35 34 18 52 14 24 33 29 62 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 28 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." By destroying nature, humanity is endangering its livelihoods. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 92 95 99 95 96 87 92 92 88 81 96 I am afraid of the consequences of climate change. 65 73 87 72 73 50 50 57 46 52 77 There are more important problems in our country than climate change. 50 47 15 47 38 74 64 54 75 58 33 Instead of focusing on climate protection, we should rather concentrate on adapting to the 48 48 18 52 33 70 51 48 64 59 39 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 38 38 8 29 28 61 50 43 57 52 20 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 29 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total By destroying nature, humanity is endangering its livelihoods. 92 I am afraid of the consequences of climate change. 65 There are more important problems in our country than climate change. 50 Instead of focusing on climate protection, we should rather concentrate on adapting to the 48 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 38 Gender Male Female 91 94 62 68 51 48 48 47 39 37 18-29 92 73 48 48 37 30-39 93 66 53 45 40 Age(years) 40-49 91 59 53 51 42 50-59 93 63 50 47 34 60-69 93 62 45 47 36 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 30 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." By destroying nature, humanity is endangering its livelihoods. Total 92 I am afraid of the consequences of climate change. 65 There are more important problems in our country than climate change. 50 Instead of focusing on climate protection, we should rather concentrate on adapting to the 48 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 38 Education Low Medium High 92 90 95 56 62 72 55 52 44 54 49 42 43 42 30 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 93 92 93 62 66 67 54 49 45 54 46 40 42 38 32 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 31 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Consequences of climate change Increase in extreme weather events Species extinction in the animal and plant world Water shortage in everyday life Military conflicts over raw materials and water Increase in humanitarian crises, spread of(new) diseases Forest fires, forest dieback Rising sea levels due to melting of the poles Increased immigration, migration Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Don't know I am not afraid Basis: 1,200 cases, total sample; figures in%. 1 6 58 45 41 41 37 35 33 33 29 23 21 social-ecological transformation 32 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Species extinction in the animal and plant world Water shortage in everyday life Military conflicts over raw materials and water Increase in humanitarian crises, spread of(new) diseases Forest fires, forest dieback Rising sea levels due to melting of the poles Increased immigration, migration Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Don't know I am not afraid Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 58 57 81 62 65 45 43 59 49 50 41 47 47 49 46 41 39 47 38 49 37 32 47 34 44 35 41 38 40 37 33 32 53 31 41 33 34 21 28 25 29 32 24 25 30 23 20 9 26 21 21 22 19 25 24 1 3- 1 1 6 1 3 5 2 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 43 52 52 43 43 70 32 39 41 42 35 53 31 43 37 35 32 41 42 46 33 37 30 42 29 41 35 31 21 55 28 35 31 35 23 38 19 21 37 22 26 44 47 43 31 49 30 20 35 27 29 32 23 34 34 26 17 23 27 25 26 19 15 18 22 18 1 1 6 2 2 7 6 10 12 18 2 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 33 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Species extinction in the animal and plant world Water shortage in everyday life Military conflicts over raw materials and water Increase in humanitarian crises, spread of(new) diseases Forest fires, forest dieback Rising sea levels due to melting of the poles Increased immigration, migration Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Don't know I am not afraid Basis: 1,200 cases, total sample; figures in%. Total 58 45 41 41 37 35 33 33 29 23 21 1 6 Gender Male Female 53 63 40 50 40 43 40 42 37 37 33 37 34 32 37 29 29 30 27 19 22 21 1 2 7 5 18-29 58 46 43 42 43 41 35 25 32 31 18 0 2 30-39 52 43 38 38 36 35 30 28 25 20 28 3 5 Age(years) 40-49 55 43 39 42 36 31 33 43 32 26 22 1 7 50-59 60 45 43 42 35 34 35 33 29 19 18 2 8 60-69 62 46 43 42 35 32 30 36 27 19 22 1 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 34 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Species extinction in the animal and plant world Water shortage in everyday life Military conflicts over raw materials and water Increase in humanitarian crises, spread of(new) diseases Forest fires, forest dieback Rising sea levels due to melting of the poles Increased immigration, migration Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Don't know I am not afraid Basis: 1,200 cases, total sample; figures in%. Total 58 45 41 41 37 35 33 33 29 23 21 1 6 Education Low Medium High 55 54 63 44 41 48 42 40 42 37 42 44 32 37 41 35 34 35 28 30 38 35 32 32 30 29 28 21 22 25 19 24 21 2 3 8 6 5 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 50 58 60 41 44 47 35 43 44 41 41 42 34 38 38 37 32 39 27 35 35 28 33 36 29 28 34 20 25 22 22 23 17 3 1 1 8 6 4 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 3 Climate and environmentally conscious behaviour social-ecological transformation 36 Main findings Climate and environmentally conscious behaviour Attitudes towards climate and environmentally conscious behaviour • 86% of respondents believe that we all need to take action ourselves and start changing our way of living in order to preserve a liveable environment for ourselves and future generations(highest level of agreement"strongly agree": 42%). • Furthermore, 84% of respondents would be willing to do more for environmental and climate protection if the resulting costs were distributed in a socially just manner(highest level of agreement: 30%). • Slightly fewer, but still significantly more than half(61%) claim to actively contribute to changing society(highest level of agreement: 17%). Barriers to climate and environmentally conscious behaviour • More than three quarters of respondents(78%) believe that we should be willing to change our way of living for the benefit of the environment(highest level of agreement"strongly agree": 33%). However, 52% say that they themselves are only willing to do something to protect the environment if this does not affect their own standard of living(highest level of agreement: 16%). social-ecological transformation 37 Main findings Climate and environmentally conscious behaviour • 77% fear that a fundamental change in our way of living and doing business is associated with high personal costs (highest level of agreement: 30%). Furthermore, around two thirds(67%) consider corresponding measures for climate and environmental protection to be socially unjust, as they burden low-income earners in particular(highest level of agreement: 29%). 59% say that they personally lack the financial means to do something for climate protection(highest level of agreement: 23%). • 70% say they are annoyed when others try to tell them how to live(highest level of agreement: 30%). In addition, 49% complain that they will soon not be able to do anything at all if there are even more regulations for climate and environmental protection(highest approval rating: 20%). • 69% would be willing to do more to protect the environment if everyone acted in this way(highest level of agreement: 20%). However, 37% do not believe that they can contribute significantly to environmental protection with their own behaviour(highest level of agreement: 11%). 31% say that others should take the first step before they themselves contribute to climate protection(highest level of agreement: 9%). • Almost one in two(47%) find it difficult to shape their own lives in an environmentally and climate-friendly way(highest level of agreement: 11%). Furthermore, 62% say that the lack of infrastructure makes it impossible to do without a car (highest level of agreement: 28%). Around a quarter(26%) say they do not see the point of changing their own behaviour for something that may happen in the future(highest level of agreement: 7%). social-ecological transformation 38 Main findings Climate and environmentally conscious behaviour • 58% say that businesses that require a lot of energy for their production cannot implement strict climate protection requirements(highest level of agreement: 17%). Furthermore, 46% say that preserving jobs is more important than protecting the climate and the environment(highest level of agreement: 15%). 38% think that combating climate change harms the economy(highest level of agreement: 12%). • 44% believe that business knows best how to implement the necessary change(highest level of agreement: 10%). Furthermore, 33% think that Science and technology will solve the problem of climate change without us having to fundamentally change our way of living and doing business(highest level of agreement: 7%). Motivators of climate and environmentally conscious behaviour • 85% of respondents feel a strong connection with nature(highest level of agreement"strongly agree": 39%). Furthermore, 90% feel that spending time in nature significantly enhances their quality of life(highest level of agreement: 51%). • According to 88% of respondents, each individual has a responsibility to ensure that we leave a liveable environment for future generations(highest level of agreement: 48%). Furthermore, 82% believe that environmental protection is a matter of decency and civic duty(highest level of agreement: 36%). That more environmental protection means better quality of life and health for all, say 80%(highest level of agreement: 36%). 74% feel personally responsible for the preservation of nature and the environment(highest approval rating: 24%). social-ecological transformation 39 Main findings Climate and environmentally conscious behaviour • 81% see the industrialised countries as having a special responsibility for climate protection, as they have been the main cause of climate change(highest level of agreement: 35%). In addition, 73% say they feel better when they buy products that have less impact on the environment and climate(highest level of agreement: 28%). • 78% believe that the economy must become more climate-friendly, as otherwise there is a threat of economic damage (highest level of agreement: 36%). Furthermore, 72% believe that switching to environmentally and climate-friendly products and production processes offers great employment opportunities(highest approval rating: 23%). 67% believe that a consistent policy to protect the environment will have a positive effect on the competitiveness of the economy in the future(highest approval rating: 21%). social-ecological transformation 40 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? In order to preserve an environment worth living in for us and future generations, we all have to take action ourselves and start 86 changing our way of living. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair 84 manner. 42 30 44 10 4 14 54 10 6 16 I commit myself to actively changing society. 61 17 44 31 8 39 Basis: 1,200 cases, total sample; figures in%. Fully agree Somewhat disagree Somewhat disagree Completely disagree social-ecological transformation 41 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO In order to preserve an environment worth living in for us and future generations, we all have 86 92 99 90 89 74 80 88 76 69 97 to take action ourselves and start changing our way of living. I would be willing to do more for environmental and climate protection if the costs incurred 84 86 92 85 87 79 80 88 74 70 96 were distributed in a socially fair manner. I commit myself to actively changing society. 61 75 79 60 70 57 36 69 40 42 80 Response category:„Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO In order to preserve an environment worth living in for us and future generations, we all have 42 55 74 35 51 15 25 49 31 24 58 to take action ourselves and start changing our way of living. I would be willing to do more for environmental and climate protection if the costs incurred 30 39 38 24 36 18 21 34 37 22 33 were distributed in a socially fair manner. I commit myself to actively changing society. 17 25 28 14 25 10 3 27 8 15 19 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 42 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total In order to preserve an environment worth living in for us and future generations, we all have 86 to take action ourselves and start changing our way of living. I would be willing to do more for environmental and climate protection if the costs incurred 84 were distributed in a socially just manner. I commit myself to actively changing society. 61 Response category:„Fully agree" Total In order to preserve an environment worth living in for us and future generations, we all have 42 to take action ourselves and start changing our way of living. I would be willing to do more for environmental and climate protection if the costs incurred 30 were distributed in a socially fair manner. I commit myself to actively changing society. 17 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 83 88 83 86 57 66 Gender Male Female 38 46 28 31 17 17 18-29 88 88 68 30-39 84 86 65 Age(years) 40-49 81 78 63 50-59 88 83 57 60-69 87 85 53 18-29 44 31 23 30-39 43 32 20 Age(years) 40-49 42 31 20 50-59 39 27 14 60-69 42 29 11 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 43 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total In order to preserve an environment worth living in for us and future generations, we all have 86 to take action ourselves and start changing our way of living. I would be willing to do more for environmental and climate protection if the costs incurred 84 were distributed in a socially fair manner. I commit myself to actively changing society. 61 Response category:„Fully agree" In order to preserve an environment worth living in for us and future generations, we all have to take action ourselves and start changing our way of living. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair manner. Total 42 30 I commit myself to actively changing society. 17 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 85 83 88 83 82 87 57 58 67 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 82 87 87 82 86 82 62 60 64 Education Low Medium High 38 41 45 32 27 30 13 16 21 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 42 41 46 33 31 26 17 17 22 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 44 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? For the sake of the environment, we should all be willing to change our way of living. I fear that a fundamental change in our way of living and doing business will come at a high cost to me. I get annoyed when others try to tell me how to live. I would be willing to do more to protect the environment if everyone acted like this. Measures to protect the climate and the environment are socially unjust, as they burden low-income earners in particular. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. I personally lack the financial means to do something for climate protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. I am only willing to do something to protect the environment if my standard of living is not affected as a result. Basis: 1,200 cases, total sample; figures in%. 33 30 30 20 29 28 23 17 16 45 47 40 49 38 34 36 41 36 Fully agree Somewhat agree 16 6 19 4 23 7 24 7 23 10 23 15 31 10 33 9 36 12 Somewhat disagree Completely disagree social-ecological transformation 45 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. I find it difficult to live my life in an environmentally and climate-friendly way. 20 11 29 36 31 43 20 10 Preserving jobs is more important than climate and environmental protection. 15 31 40 14 Business knows best how to implement the necessary change. 10 34 38 18 Tackling climate change hurts the economy. 12 26 43 19 I do not believe that I can contribute significantly to environmental protection with my behaviour. 11 Science and technology will solve the problem of climate change without us having to fundamentally change our 7 way of living and doing business. Before I contribute to climate protection myself, others should take the first step. 9 26 26 22 39 41 40 24 26 29 I don't see the point of changing my behaviour today for something that may happen in the future. 7 19 39 35 Basis: 1,200 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 46 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be willing to change our way of living. 78 85 97 83 80 63 70 85 62 65 90 I fear that a fundamental change in our way of living and doing business will come at a high 77 79 66 79 73 82 91 70 90 76 69 cost to me. I get annoyed when others try to tell me how to live. 70 70 48 78 63 83 82 56 90 72 58 I would be willing to do more to protect the environment if everyone acted like this. 69 79 69 76 77 65 68 63 59 58 75 Measures to protect the climate and the environment are socially unjust, as they burden low67 62 52 61 53 75 80 74 87 65 64 income earners in particular. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. 62 61 53 68 61 69 64 58 59 68 58 I personally lack the financial means to do something for climate protection. 59 56 38 55 52 77 72 57 84 56 46 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 58 66 37 64 50 68 60 64 69 56 49 I am only willing to do something to protect the environment if my standard of living is not 52 48 25 57 48 76 53 41 62 61 49 affected as a result. Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 47 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO If regulations regarding climate and environmental protection increase, we will soon not be 49 50 16 46 35 71 66 42 78 63 29 able to do anything at all. I find it difficult to live my life in an environmentally and climate-friendly way. 47 42 27 53 48 58 55 44 68 54 32 Preserving jobs is more important than climate and environmental protection. 46 45 8 45 45 64 58 39 66 57 34 Business knows best how to implement the necessary change. 44 47 28 48 39 62 34 43 40 45 44 Tackling climate change hurts the economy. 38 35 10 40 33 56 50 33 60 52 19 I do not believe that I can contribute significantly to environmental protection with my behaviour. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living and doing business. 37 31 10 34 35 55 51 36 55 51 25 33 38 10 38 33 53 29 27 32 47 26 Before I contribute to climate protection myself, others should take the first step. 31 31 4 31 24 48 34 33 52 47 24 I don't see the point of changing my behaviour today for something that may happen in the 26 18 5 25 23 50 27 23 38 44 12 future. Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 48 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total For the sake of the environment, we should all be willing to change our way of living. 78 I fear that a fundamental change in our way of living and doing business will come at a high 77 cost to me. I get annoyed when others try to tell me how to live. 70 I would be willing to do more to protect the environment if everyone acted like this. 69 Measures to protect the climate and the environment are socially unjust, as they burden low67 income earners in particular. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public 62 transport) makes it impossible for me to do without the car. I personally lack the financial means to do something for climate protection. 59 Businesses that need a lot of energy for their production cannot implement strict climate 58 protection requirements. I am only willing to do something to protect the environment if my standard of living is not 52 affected as a result. Gender Male Female 75 81 76 79 71 70 70 69 68 65 61 63 58 60 58 58 54 50 18-29 78 77 67 76 63 65 59 63 57 30-39 76 77 67 71 66 63 59 62 54 Age(years) 40-49 76 77 72 72 68 63 60 61 52 50-59 82 80 75 66 70 64 60 54 48 60-69 79 78 71 64 65 55 56 49 48 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 49 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. I find it difficult to live my life in an environmentally and climate-friendly way. Preserving jobs is more important than climate and environmental protection. Business knows best how to implement the necessary change. Tackling climate change hurts the economy. I do not believe that I can contribute significantly to environmental protection with my behaviour. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living and doing business. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Total 49 47 46 44 38 37 33 31 26 Gender Male Female 52 46 48 47 47 44 47 40 42 35 43 32 38 29 34 29 30 22 18-29 46 50 47 42 43 39 40 35 28 30-39 47 52 48 45 42 44 41 38 29 Age(years) 40-49 52 50 50 44 40 40 33 35 34 50-59 53 43 45 45 38 32 29 24 20 60-69 47 43 36 40 29 33 24 28 22 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 50 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" For the sake of the environment, we should all be willing to change our way of living. I fear that a fundamental change in our way of living and doing business will come at a high cost to me. I get annoyed when others try to tell me how to live. I would be willing to do more to protect the environment if everyone acted like this. Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. I personally lack the financial means to do something for climate protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. I am only willing to do something to protect the environment if my standard of living is not affected as a result. Total 78 77 70 69 67 62 59 58 52 Education Low Medium High 77 74 83 78 81 75 73 71 67 66 68 73 74 69 59 61 64 62 68 61 51 60 62 53 55 51 50 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 78 78 80 81 76 76 72 71 63 66 72 67 74 68 52 59 64 60 72 59 37 60 58 51 54 53 44 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 51 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. I find it difficult to live my life in an environmentally and climate-friendly way. Preserving jobs is more important than climate and environmental protection. Business knows best how to implement the necessary change. Tackling climate change hurts the economy. I do not believe that I can contribute significantly to environmental protection with my behaviour. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living and doing business. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Total 49 47 46 44 38 37 33 31 26 Education Low Medium High 57 52 42 50 47 46 47 50 40 46 46 39 38 38 38 40 40 34 27 35 35 37 31 29 30 27 23 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 55 49 39 53 47 37 52 45 43 44 46 40 40 37 39 41 38 30 33 35 31 36 31 26 30 26 24 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 52 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be willing to change our way of living. 33 42 66 27 39 9 16 39 23 20 50 I fear that a fundamental change in our way of living and doing business will come at a high 30 35 19 18 26 32 45 33 54 29 18 cost to me. I get annoyed when others try to tell me how to live. 30 27 11 28 26 37 41 29 56 35 16 Measures to protect the climate and the environment are socially unjust, as they burden low29 25 17 20 18 32 39 42 63 24 23 income earners in particular. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. 28 25 25 29 31 25 32 30 37 23 25 I personally lack the financial means to do something for climate protection. 23 15 12 16 15 31 30 33 49 23 12 I would be willing to do more to protect the environment if everyone acted like this. 20 27 23 16 26 7 17 24 17 18 34 If regulations regarding climate and environmental protection increase, we will soon not be 20 21 5 15 9 27 26 21 52 29 6 able to do anything at all. Businesses that need a lot of energy for their production cannot implement strict climate 17 24 12 16 8 17 18 28 25 15 12 protection requirements. Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 53 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO I am only willing to do something to protect the environment if my standard of living is not 16 19 6 12 18 18 13 14 29 20 18 affected as a result. Preserving jobs is more important than climate and environmental protection. 15 19- 14 10 21 18 15 32 22 4 Tackling climate change hurts the economy. 12 14 1 8 8 17 17 14 24 18 6 I find it difficult to live my life in an environmentally and climate-friendly way. I do not believe that I can contribute significantly to environmental protection with my behaviour. Business knows best how to implement the necessary change. 11 8 5 14 9 13 9 11 23 19 6 11 9 1 11 6 14 14 17 28 15 4 10 12 7 12 7 10 5 14 11 11 8 Before I contribute to climate protection myself, others should take the first step. 9 8 1 11 8 12 8 14 20 14 6 I don't see the point of changing my behaviour today for something that may happen in the 7 8 1 5 7 11 6 6 14 15 2 future. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living and doing business. 7 9 2 9 8 7 4 8 4 14 7 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 54 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" Total For the sake of the environment, we should all be willing to change our way of living. 33 I fear that a fundamental change in our way of living and doing business will come at a high 30 cost to me. I get annoyed when others try to tell me how to live. 30 Measures to protect the climate and the environment are socially unjust, as they burden low29 income earners in particular. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public 28 transport) makes it impossible for me to do without the car. I personally lack the financial means to do something for climate protection. 23 I would be willing to do more to protect the environment if everyone acted like this. 20 If regulations regarding climate and environmental protection increase, we will soon not be 20 able to do anything at all. Businesses that need a lot of energy for their production cannot implement strict climate 17 protection requirements. Gender Male Female 31 35 29 31 32 28 28 30 28 28 23 22 21 19 22 18 18 15 18-29 34 22 27 23 25 21 28 15 16 30-39 34 34 26 26 28 21 20 20 15 Age(years) 40-49 33 35 31 32 34 26 22 21 24 50-59 32 31 34 31 31 24 14 21 15 60-69 35 28 31 32 21 21 19 24 14 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 55 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" I am only willing to do something to protect the environment if my standard of living is not affected as a result. Preserving jobs is more important than climate and environmental protection. Tackling climate change hurts the economy. I find it difficult to live my life in an environmentally and climate-friendly way. I do not believe that I can contribute significantly to environmental protection with my behaviour. Business knows best how to implement the necessary change. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living and doing business. Total 16 15 12 11 11 10 9 7 7 Gender Male Female 18 14 16 14 14 10 13 10 13 9 10 9 11 8 10 5 10 4 18-29 19 16 12 13 12 11 11 9 9 30-39 17 16 13 14 13 10 11 9 8 Age(years) 40-49 20 22 17 14 11 11 11 9 9 50-59 14 11 12 9 10 9 5 4 5 60-69 12 11 8 7 10 8 11 7 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 56 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" For the sake of the environment, we should all be willing to change our way of living. I fear that a fundamental change in our way of living and doing business will come at a high cost to me. I get annoyed when others try to tell me how to live. Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. I personally lack the financial means to do something for climate protection. I would be willing to do more to protect the environment if everyone acted like this. If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Total 33 30 30 29 28 23 20 20 17 Education Low Medium High 30 29 39 33 32 26 36 30 26 38 31 21 27 28 28 31 23 16 18 19 23 26 22 15 20 15 16 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 32 32 41 32 29 31 33 29 26 35 29 20 26 30 24 33 21 13 21 21 19 22 20 20 17 17 15 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 57 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" I am only willing to do something to protect the environment if my standard of living is not affected as a result. Preserving jobs is more important than climate and environmental protection. Tackling climate change hurts the economy. I find it difficult to live my life in an environmentally and climate-friendly way. I do not believe that I can contribute significantly to environmental protection with my behaviour. Business knows best how to implement the necessary change. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living and doing business. Total 16 15 12 11 11 10 9 7 7 Education Low Medium High 18 14 16 16 15 14 12 14 11 13 11 10 14 12 9 9 10 10 12 9 8 7 7 8 4 8 8 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 18 15 19 17 14 16 11 13 13 14 11 10 13 12 8 11 10 10 9 10 8 9 7 6 5 9 5 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 58 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Being in nature greatly enhances my quality of life. Every individual bears responsibility for leaving a liveable environment for future generations. I feel a strong connection with nature. Environmental protection is a matter of decency and civic duty. The industrialized countries have a special responsibility for climate protection since they have played a significant role in causing climate change. More environmental protection means more quality of life and health for all. The economy must become more climate-friendly, otherwise there is a risk of economic damage. I feel personally responsible for the conservation of nature and the environment. I feel better when I buy products that have less impact on the environment and climate. The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. Basis: 1,200 cases, total sample; figures in%. 51 39 82 48 40 93 39 46 12 3 36 46 14 4 35 46 14 5 36 44 15 5 36 42 17 5 24 50 21 5 28 45 19 8 23 49 22 6 21 46 25 8 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 59 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total EST INT PER COS Being in nature greatly enhances my quality of life. 90 95 97 91 93 Every individual bears responsibility for leaving a liveable environment for future generations. 88 93 99 92 89 I feel a strong connection with nature. 85 95 95 82 86 Environmental protection is a matter of decency and civic duty. 82 87 97 82 84 The industrialised countries have a special responsibility for climate protection because they 81 82 96 82 85 have been the main cause of climate change. More environmental protection means more quality of life and health for all. 80 85 97 80 88 The economy must become more climate-friendly, otherwise there is a risk of economic damage. 78 82 97 86 79 I feel personally responsible for the conservation of nature and the environment. 74 87 94 79 77 I feel better when I buy products that have less impact on the environment and climate. 73 83 97 75 83 The switch to environmentally and climate-friendly products and production processes offers 72 83 94 76 83 great employment opportunities. A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 67 77 83 75 74 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 82 89 97 81 84 91 83 83 86 71 77 88 72 83 84 70 71 88 70 68 79 58 59 82 61 63 77 58 52 64 58 52 60 strongly overrepresented overrepresented CMA SEN PRO 86 76 96 79 72 95 79 66 91 70 68 92 78 64 89 62 64 96 61 61 89 60 55 86 54 52 86 48 61 90 51 55 78 strongly underrepresented underrepresented social-ecological transformation 60 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total Being in nature greatly enhances my quality of life. 90 Every individual bears responsibility for leaving a liveable environment for future generations. 88 I feel a strong connection with nature. 85 Environmental protection is a matter of decency and civic duty. 82 The industrialised countries have a special responsibility for climate protection because they 81 have been the main cause of climate change. More environmental protection means more quality of life and health for all. 80 The economy must become more climate-friendly, otherwise, there is a risk of economic 78 damage. I feel personally responsible for the conservation of nature and the environment. 74 I feel better when I buy products that have less impact on the environment and climate. 73 The switch to environmentally and climate-friendly products and production processes offers 72 great employment opportunities. A consistent policy to protect the environment will have a positive impact on the 67 competitiveness of the economy in the future. Basis: 1,200 cases, total sample; figures in%. Gender Male Female 89 92 85 91 82 88 80 83 80 83 78 83 77 79 70 79 70 77 73 71 68 67 18-29 91 87 81 80 79 80 82 74 75 78 71 30-39 92 85 83 78 79 82 74 74 75 75 71 Age(years) 40-49 91 85 85 80 77 78 74 74 70 65 63 50-59 88 91 86 86 86 80 79 74 73 68 67 60-69 91 90 90 84 85 82 80 75 77 73 65 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 61 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total Being in nature greatly enhances my quality of life. 90 Every individual bears responsibility for leaving a liveable environment for future generations. 88 I feel a strong connection with nature. 85 Environmental protection is a matter of decency and civic duty. 82 The industrialised countries have a special responsibility for climate protection because they 81 have been the main cause of climate change. More environmental protection means more quality of life and health for all. 80 The economy must become more climate-friendly, otherwise there is a risk of economic 78 damage. I feel personally responsible for the conservation of nature and the environment. 74 I feel better when I buy products that have less impact on the environment and climate. 73 The switch to environmentally and climate-friendly products and production processes offers 72 great employment opportunities. A consistent policy to protect the environment will have a positive impact on the 67 competitiveness of the economy in the future. Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 89 90 92 89 85 90 83 83 88 81 78 85 82 79 83 80 76 84 76 74 82 68 74 78 69 74 77 63 68 80 62 66 72 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 87 91 93 88 87 90 82 86 90 81 82 84 83 80 85 75 81 84 76 78 78 71 75 75 72 74 80 66 73 76 63 69 69 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 62 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" Total EST INT PER COS Being in nature greatly enhances my quality of life. 51 64 73 46 56 Every individual bears responsibility for leaving a liveable environment for future generations. 48 57 80 43 51 I feel a strong connection with nature. 39 51 56 33 38 More environmental protection means more quality of life and health for all. 36 44 63 30 54 Environmental protection is a matter of decency and civic duty. 36 46 62 28 47 The economy must become more climate-friendly, otherwise there is a risk of economic damage. 36 41 66 31 41 The industrialised countries have a special responsibility for climate protection because they 35 35 63 29 41 have been the main cause of climate change. I feel better when I buy products that have less impact on the environment and climate. 28 37 57 23 36 I feel personally responsible for the conservation of nature and the environment. 24 31 50 19 28 The switch to environmentally and climate-friendly products and production processes offers 23 23 45 22 37 great employment opportunities. A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 21 24 37 16 30 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 25 50 58 19 37 60 21 32 59 15 21 43 17 21 38 13 24 44 15 26 52 10 14 28 5 12 35 5 7 28 9 11 19 strongly overrepresented overrepresented CMA SEN PRO 49 34 60 39 24 67 32 26 42 23 18 50 31 19 49 27 28 41 34 19 42 16 16 38 19 16 26 14 16 31 16 20 26 strongly underrepresented underrepresented social-ecological transformation 63 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" Total Being in nature greatly enhances my quality of life. 51 Every individual bears responsibility for leaving a liveable environment for future generations. 48 I feel a strong connection with nature. 39 More environmental protection means more quality of life and health for all. 36 Environmental protection is a matter of decency and civic duty. 36 The economy must become more climate-friendly, otherwise there is a risk of economic 36 damage. The industrialised countries have a special responsibility for climate protection because they 35 have been the main cause of climate change. I feel better when I buy products that have less impact on the environment and climate. 28 I feel personally responsible for the conservation of nature and the environment. 24 The switch to environmentally and climate-friendly products and production processes offers 23 great employment opportunities. A consistent policy to protect the environment will have a positive impact on the 21 competitiveness of the economy in the future. Basis: 1,200 cases, total sample; figures in%. Gender Male Female 48 55 43 52 36 42 35 37 35 37 36 35 37 34 25 32 23 25 25 21 23 19 18-29 49 43 31 39 34 37 26 30 21 23 19 30-39 57 48 40 40 35 39 36 36 24 28 24 Age(years) 40-49 52 49 43 37 37 35 37 25 26 19 23 50-59 49 48 42 32 37 30 37 26 26 22 20 60-69 50 51 36 34 39 38 41 25 22 22 20 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 64 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:„Fully agree" Total Being in nature greatly enhances my quality of life. 51 Every individual bears responsibility for leaving a liveable environment for future generations. 48 I feel a strong connection with nature. 39 More environmental protection means more quality of life and health for all. 36 Environmental protection is a matter of decency and civic duty. 36 The economy must become more climate-friendly, otherwise there is a risk of economic 36 damage. The industrialised countries have a special responsibility for climate protection because they 35 have been the main cause of climate change. I feel better when I buy products that have less impact on the environment and climate. 28 I feel personally responsible for the conservation of nature and the environment. 24 The switch to environmentally and climate-friendly products and production processes offers 23 great employment opportunities. A consistent policy to protect the environment will have a positive impact on the 21 competitiveness of the economy in the future. Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 47 51 55 44 47 50 37 38 40 32 34 41 33 36 38 32 30 42 35 31 39 22 27 33 22 20 28 15 20 30 18 18 26 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 46 52 58 46 46 53 36 39 43 34 35 42 35 36 41 37 33 43 36 34 42 27 27 36 21 23 32 17 23 36 17 22 26 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 4 Changing our way of living and doing business social-ecological transformation 66 Main findings Changing our way of living and doing business Assessing the need for change • When asked whether a fundamental change in our way of living and doing business is necessary in Germany, a good three-quarters of respondents answered"yes, definitely"(31%) or"rather yes"(45%). This contrasts with 18% who do not (tend to) consider fundamental change necessary. A further 6% answered"I don't know" Attribution of responsibility- Which actors do too little? • In the opinion of the population, it is above all businesses that should be more committed to tackling climate change: 65% of respondents say that businesses are(way) too little committed. • 59% think that the German government is doing(way) too little to tackle climate change. 59% see more responsibility on the part of political parties, 55% would like to see more responsibility on the part of the European Union, and 52% think local governments(e.g. municipality/city) should do more. • That local citizens make(much) too little effort, say 55% of respondents. 49% think that the trade unions do(much) too little. • The scientific community is less likely to be expected to increase efforts(39%). Non-governmental organisations are seen as having the least obligation(far too little/too little: 26%). social-ecological transformation 67 Main findings Changing our way of living and doing business Attribution of responsibility- Which actors can contribute most to crisis management? • When it comes to tackling the climate and environmental crisis, businesses and the government are by far the three most influential actors(52% and 50% respectively). In third place are local citizens(38%). The European Union is attributed an influential role by 30%. This is followed by scientists and the scientific community(27%), local governments in the place of residence(17%), political parties(16%), NGOs(6%) and trade unions(3%). Attitudes towards policies • 87% are in favour of providing more financial support to people with low incomes if the costs for electricity and heating or mobility increase due to climate protection measures(highest level of agreement"fully agree": 48%). Likewise, 87% are of the opinion that politics should be much more concerned with a socially just design of the change in our way of living and doing business(highest level of agreement: 39%). At the same time, 65% feel uneasy about the idea of a fundamental change in our economic and living conditions, as they know from experience that many people will be worse off afterwards than before(highest level of agreement: 22%). • 84% agree that low-income, ethnic or other minorities should not be more affected by environmental pollution than other population groups(highest level of agreement: 42%). social-ecological transformation 68 Main findings Changing our way of living and doing business • 83% are in favour of support programmes that help businesses to switch to climate-friendly production processes and products(highest approval rating: 32%). 78% think that the economy needs clear guidelines from the state in order to become climate-neutral(highest approval rating: 35%). That politics should exert much more pressure on the economy to achieve climate-friendly production methods is said by 72%(highest approval rating: 32%). Furthermore, 70% are of the opinion that politics follows the guidelines of industry and business too closely(highest approval rating: 28%). • 74% support a more consistent switch to renewable energy(highest level of agreement: 36%). 62% agree with the statement"It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the special features of our country"(highest level of agreement: 25%). • 71% think that, above all, strict and consistent laws are needed to preserve an environment worth living in for us and future generations(highest level of agreement: 27%). 68% however say that there are already enough guidelines for a fundamental change in our way of living and doing business- if these were implemented, we would be on the right track (highest approval rating: 17%). • 53% believe that structural change measures should be enforced even if jobs are lost as a result(highest level of agreement: 14%). 74%, meanwhile, say that jobs affected by structural change should be preserved as long as possible if there are no suitable alternatives(highest level of agreement: 22%). social-ecological transformation 69 Main findings Changing our way of living and doing business Assessment of measures in nature, environmental and climate protection • Mobility: 91% of respondents are in favour of reducing the price of local public transport(highest level of agreement"I fully support": 60%). 89% are in favour of expanding the transport network and the frequency of local public transport (highest approval rating: 50%). More charging stations for electric or hybrid vehicles are supported by 74%(highest approval rating: 34%), a Carbon tax on airline tickets by 65%(highest approval rating: 32%), the promotion of electric vehicles by 64%(highest approval rating: 26%) and the introduction of a car toll(so that someone who drives a lot has to pay more) by 44%(highest approval rating: 20%). • Energy: 77% of respondents are in favour of building more wind turbines(highest level of approval: 37%). 72% are in favour of cooperative membership(highest approval rating: 23%) and 70% are in favour of mandatory solar for public buildings and new private buildings(highest approval rating: 36%). • Technology/innovation/economy: 89% of respondents are in favour of more support for the development of climatefriendly products and technologies(highest level of agreement: 47%). 83% are in favour of labelling climate-friendly products(highest approval rating: 40%). 64% are in favour of reducing subsidies that are harmful to the climate(highest approval rating: 30%) and 63% are in favour of making products that are harmful to the climate more expensive(highest approval rating: 26%). social-ecological transformation 70 Main findings Changing our way of living and doing business • Education: 87% support training or further education(or retraining) for employees who work in jobs that will no longer be needed in the future(highest approval rating: 42%). An improvement of school education in the field of environmental and climate protection is supported by 85%(highest approval rating: 44%). • Housing: 90% support state subsidies for the renovation of buildings for thermal insulation(highest approval rating: 46%). Likewise, 90% support state subsidies for private households if they use renewable energy(highest approval rating: 47%). Financial support for cost-efficient heating systems(e.g. heat pumps) is supported by 88%(highest approval rating: 44%), and legal regulations on the energy efficiency of electrical household appliances are supported by 73%(highest approval rating: 29%). Attitudes towards the energy and heat transition • 94% of respondents agree that workers affected by the switch of electricity and heat supply to renewable energy(e.g. job loss) should be supported in retraining for alternative jobs(highest level of agreement"strongly agree": 51%). Furthermore, 88% think that the affected employees should be financially supported(compensation payments, severance payments, etc.)(highest level of agreement: 39%). social-ecological transformation 71 Main findings Changing our way of living and doing business • 90% of respondents think that private households that want to use renewable energy(e.g. solar electricity, solar heating or heat pump) should be financially supported(highest level of agreement: 48%). In addition, 88% agree that the development of energy communities should be supported by the government(highest level of agreement: 36%). • According to 85% of the respondents, regions and municipalities affected by the conversion of electricity and heat supply to renewable energy(e.g. coal mining, natural gas, oil regions) should receive financial support(highest level of agreement: 34%). Furthermore, 82% think that new industries should be actively established in the affected regions and municipalities(highest level of agreement: 31%). • 83% of respondents believe that citizens should participate in public and political life(e.g. citizens' forums, planning advisory boards) in order to help shape the community(highest level of agreement: 29%). • 55% of respondents can imagine taking an active part in shaping their community's energy supply, with 14% saying they could"definitely" imagine doing so. Asked whether they could imagine generating their own energy, 10% say they already do, 46% say they could"definitely" imagine it and 23% say they could"rather" imagine it. social-ecological transformation 72 Main findings Changing our way of living and doing business • 63% would"approve" of the construction of a solar park in their community if the profits it generates benefit the community. Another 30% would accept it, 7% would reject it. The construction of a wind park in their community would be"approved" by 48%(if the profits generated by it benefit the community). Another 36% would accept it, 16% would reject it. • In order to fight climate change, it is necessary to heat differently in the coming years. Two-thirds of respondents think this should be done through more public subsidies for climate-neutral technologies and the replacement of heating. On the other hand, 6% favour bans and 7% higher prices for oil, gas and coal. The remaining 21% of respondents are not in favour of any of the options mentioned. • When asked whether renewable energy has become more important since the outbreak of the Russia-Ukraine conflict, 36% answer"yes, renewable energy has become more important" Another 33% answered with"rather yes" In contrast, 16% answered with"rather no" and 15% with"no, renewable energy has not become more important" social-ecological transformation 73 Assessing the need for change In your opinion, is a fundamental change in our way of living and doing business necessary in Germany? Basis: 1,200 cases, total sample; figures in%. Yes Yes, definitely Rather yes No No, not really No, not at all Don't know 31 76 45 13 18 5 6 social-ecological transformation 74 Assessing the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Germany? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total EST INT PER COS ADA CMS TRA CMA SEN PRO 76 80 93 85 83 60 62 74 61 69 87 31 35 55 29 33 17 17 34 25 26 41 45 45 38 56 50 43 45 39 36 43 47 18 13 3 9 16 31 28 19 28 29 11 13 10 3 7 15 22 18 13 14 19 11 5 3 1 1 1 9 10 6 14 10 6 7 4 6 2 8 10 7 12 3 2 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 75 Assessing the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Germany? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 76 31 45 18 13 5 6 Gender Male Female 74 77 32 31 43 46 21 15 14 12 7 3 4 8 18-29 81 30 51 14 11 3 5 30-39 75 31 43 19 14 5 6 Age(years) 40-49 73 35 38 23 15 8 5 50-59 75 32 43 16 11 5 9 60-69 75 28 47 20 14 6 5 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 76 Assessing the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Germany? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 76 31 45 18 13 5 6 Education Low Medium High 74 72 81 30 29 34 43 42 47 19 20 17 14 15 11 5 5 6 8 9 3 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 74 78 75 32 32 30 42 46 45 18 18 22 14 12 16 5 5 6 8 5 4 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 77 Attribution of responsibility What do you think: Are the following actors doing too much or too little to address climate change? The scientific community TOO LITTLE 39 Non-governmental organisations 26 Citizens in their area 55 Local government at place of 52 residence(e.g. municipality/city) Trade unions 49 Businesses 65 European Union 55 Government 59 Political parties 59 Basis: 1,200 cases, total sample; figures in%. 9 13 13 15 25 17 21 22 30 6 20 42 39 34 40 38 38 37 Way too little Too little 36 35 28 27 22 18 16 14 13 Just right 54 11 12 33 54 53 34 8 10 99 99 TOO MUCH 9 23 6 9 8 7 18 18 18 Way too much Too much Don't know 16 16 11 12 21 10 11 9 10 social-ecological transformation 78 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 7 5- 9 5 18 18 4 20 13 65 68 92 61 73 9 11 2 7 4 27 25 17 30 26 52 56 72 53 61 18 23 6 9 12 16 16 7 22 13 55 52 79 59 66 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 11 2 11 12 15 4 34 21 8 10 27 18 47 59 57 55 48 76 13 11 15 15 14 3 43 29 18 22 30 27 37 39 45 40 47 67 23 21 15 27 9 10 41 46 55 strongly overrepresented overrepresented 25 33 11 14 21 19 38 36 64 strongly underrepresented underrepresented social-ecological transformation 79 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 18 20 7 15 16 23 21 21 25 25 13 14 15 6 19 9 20 10 9 9 24 17 59 57 85 58 68 49 54 56 48 43 67 6 7 1 3 5 5 7 8 7 21 5 28 22 18 34 23 45 27 21 28 36 24 55 63 75 53 64 42 50 51 39 33 67 8 10- 9 8 22 24 11 23 21 49 50 68 50 56 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 12 7 9 35 18 18 34 41 44 strongly overrepresented overrepresented 10 12 5 14 32 19 42 37 63 strongly underrepresented underrepresented social-ecological transformation 80 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 18 16 6 12 15 24 22 21 24 32 9 13 18 4 19 13 19 6 7 5 17 19 59 55 84 59 65 48 53 55 52 41 69 23 28 12 21 19 29 28 16 28 31 19 35 32 50 40 37 33 28 22 24 29 46 26 32 26 28 30 25 16 38 22 26 25 9 7 2 8 7 36 43 36 40 38 39 39 48 38 44 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 15 11 9 40 31 25 34 30 40 strongly overrepresented overrepresented 9 22 5 23 32 44 43 36 44 strongly underrepresented underrepresented social-ecological transformation 81 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 7 18 65 9 27 52 18 16 55 Gender Male Female 9 5 20 16 64 64 11 7 30 24 51 53 21 13 18 14 53 55 18-29 30-39 Age(years) 40-49 50-59 60-69 13 7 8 4 4 18 19 14 20 17 60 63 67 64 68 11 9 9 6 10 27 26 20 31 30 53 53 58 50 50 14 17 16 19 14 14 58 55 57 strongly overrepresented overrepresented 17 22 17 15 51 52 strongly underrepresented underrepresented social-ecological transformation 82 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 18 14 59 6 28 55 8 22 49 Gender Male Female 22 14 16 11 57 62 8 5 31 25 53 56 10 6 24 19 50 48 18-29 30-39 Age(years) 40-49 50-59 60-69 16 19 19 16 21 16 11 10 16 15 62 62 61 57 57 11 6 7 4 4 28 24 27 26 35 52 58 53 57 51 12 7 9 19 26 17 54 44 55 strongly overrepresented overrepresented 5 9 22 24 47 47 strongly underrepresented underrepresented social-ecological transformation 83 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 18 13 59 23 35 26 9 36 39 Gender Male Female 20 15 16 10 57 61 28 19 36 34 26 27 12 7 41 31 37 41 18-29 30-39 Age(years) 40-49 50-59 60-69 18 19 18 13 19 15 11 10 14 13 60 58 60 60 57 25 19 25 25 22 38 35 29 34 40 24 31 31 24 23 17 9 10 36 34 29 36 38 48 strongly overrepresented overrepresented 7 5 39 42 38 38 strongly underrepresented underrepresented social-ecological transformation 84 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 7 18 65 9 27 52 18 16 55 Education Low Medium High 6 8 6 16 21 17 62 59 71 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 7 7 8 19 19 17 61 65 68 7 12 8 27 30 25 50 46 59 7 10 8 27 27 32 48 55 54 16 20 16 15 16 17 53 50 59 16 19 17 19 16 16 49 55 59 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 85 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 18 14 59 6 28 55 8 22 49 Education Low Medium High 15 23 16 13 12 15 59 55 63 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 15 20 18 15 14 14 58 60 62 5 6 7 28 29 27 50 53 58 5 8 6 26 29 28 53 55 61 5 11 7 22 22 22 47 43 55 7 9 8 23 22 24 45 50 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 86 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 18 13 59 23 35 26 9 36 39 Education Low Medium High 17 21 15 11 12 15 58 54 64 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 16 19 15 11 14 15 58 59 63 19 26 24 29 34 41 32 25 25 19 25 28 32 35 41 27 29 22 5 12 10 29 36 40 47 33 40 8 11 7 29 38 43 43 38 39 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 87 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Businesses Government Citizens in their area European Union The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations Trade unions None of them Basis: 1,200 cases, total sample; figures in%. 52 50 38 30 27 17 16 6 3 10 social-ecological transformation 88 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Businesses Government Citizens in their area European Union The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations Trade unions None of them Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 52 56 68 48 59 50 49 62 54 54 38 43 51 37 38 30 30 31 33 38 27 27 26 36 29 17 17 12 23 19 16 22 11 17 19 6 5 5 10 8 3 3 3 2 2 10 4 2 2 5 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 47 52 39 37 35 61 46 43 42 41 45 58 31 37 29 41 30 33 28 25 34 21 25 33 27 28 21 22 24 24 12 18 18 16 9 23 16 14 18 17 16 14 4 6 4 3 4 4 6 2 2 1 10 4 12 18 19 20 20 2 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 89 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Businesses Government Citizens in their area European Union The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations Trade unions None of them Basis: 1,200 cases, total sample; figures in%. Total 52 50 38 30 27 17 16 6 3 10 Gender Male Female 52 51 51 49 38 38 31 28 32 22 16 17 16 16 5 6 3 4 8 12 18-29 46 55 29 41 31 17 20 8 9 4 30-39 52 50 35 30 25 10 19 8 3 10 Age(years) 40-49 43 51 38 30 26 18 18 3 3 13 50-59 55 46 43 26 24 17 15 5 1 12 60-69 61 50 44 24 28 20 10 4 0 10 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 90 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Businesses Government Citizens in their area European Union The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations Trade unions None of them Basis: 1,200 cases, total sample; figures in%. Total 52 50 38 30 27 17 16 6 3 10 Education Low Medium High 44 52 56 48 48 54 36 39 38 28 26 34 26 22 32 19 15 16 18 17 15 5 5 6 2 4 4 14 12 5 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 44 53 56 48 50 54 37 38 37 26 30 36 24 28 25 14 17 20 20 15 12 5 6 3 3 3 3 13 9 6 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 91 Attitudes towards policies(1) To what extent do you agree with the following statements? People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) than other population groups. There should be support programmes to help businesses switch to climate-friendly production processes and products. The economy needs clear guidelines from the state in order to become climate neutral. We need a more consistent shift to renewable energy. If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. Basis: 1,200 cases, total sample; figures in%. 48 39 10 3 39 48 11 2 42 42 11 5 32 51 14 3 35 43 16 6 36 38 17 9 22 52 21 5 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 92 Attitudes towards policies(2) To what extent do you agree with the following statements? Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Politics follows the guidelines of industry and business too closely. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people are worse off afterwards than before. It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. Structural change measures should be enforced even if jobs are lost as a result. Basis: 1,200 cases, total sample; figures in%. 32 27 28 17 22 25 14 40 44 42 51 43 37 39 Fully agree Somewhat agree 20 8 21 8 24 6 27 5 29 6 30 8 31 16 Somewhat disagree Completely disagree social-ecological transformation 93 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO People with low incomes should receive more financial support if the costs for electricity and 87 87 94 86 85 91 89 84 94 72 87 heating or mobility increase due to climate protection measures. Politicians must work harder to ensure the structuring of our economic system and way of 87 87 90 91 83 82 87 81 89 76 93 living is socially just. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 84 88 94 85 86 81 82 82 83 67 89 than other population groups. There should be support programmes to help businesses switch to climate-friendly production 83 89 90 88 90 78 77 81 73 65 92 processes and products. The economy needs clear guidelines from the state in order to become climate neutral. 78 83 94 87 81 67 74 69 64 67 83 We need a more consistent shift to renewable energy. 74 81 90 84 79 59 63 76 54 60 86 If there are no suitable alternatives for the jobs affected by structural change, they should be 74 82 50 67 71 87 83 70 80 76 72 maintained for as long as possible. Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 94 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 72 73 92 82 74 61 61 74 60 61 80 In order to preserve an environment worth living in for us and future generations, we need, 71 71 88 79 76 57 63 70 57 60 80 above all, strict and consistent laws. Politics follows the guidelines of industry and business too closely. 70 74 87 70 69 62 64 79 64 51 81 There are already enough guidelines for a fundamental change in our way of living and doing 68 69 48 73 58 83 71 71 72 71 69 business. The idea of a fundamental change in our economies and way of living worries me. I know from 65 70 40 64 54 80 82 71 80 67 51 experience that many people are worse off afterwards than before. It annoys me that climate policy is controlled by the EU, because this does not take the the particularities of our country are not sufficiently taken into account. 62 70 37 52 46 78 75 68 80 69 60 Structural change measures should be enforced even if jobs are lost as a result. 53 53 75 58 62 45 37 42 32 53 60 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total People with low incomes should receive more financial support if the costs for electricity and 87 heating or mobility increase due to climate protection measures. Politicians must work harder to ensure the structuring of our economic system and way of 87 living is socially just. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 84 than other population groups. There should be support programmes to help businesses switch to climate-friendly production 83 processes and products. The economy needs clear guidelines from the state in order to become climate neutral. 78 We need a more consistent shift to renewable energy. 74 If there are no suitable alternatives for the jobs affected by structural change, they should be 74 maintained for as long as possible. Basis: 1,200 cases, total sample; figures in%. Gender Male Female 86 89 85 88 82 87 81 85 75 81 75 73 69 79 95 18-29 80 80 76 85 79 78 73 30-39 85 Age(years) 40-49 87 50-59 90 84 85 91 83 83 90 83 81 81 76 72 80 76 69 73 74 74 75 60-69 95 91 88 85 82 73 72 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 72 71 Politics follows the guidelines of industry and business too closely. 70 There are already enough guidelines for a fundamental change in our way of living and doing 68 business. If these were implemented, we would be on the right track. The idea of a fundamental change in our economies and way of living worries me. I know from 65 experience that many people are worse off afterwards than before. It annoys me that climate policy is controlled by the EU, because this does not sufficiently 62 take into account the specifics of our country. Structural change measures should be enforced even if jobs are lost as a result. 53 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 70 75 70 71 68 72 67 70 65 65 61 65 57 48 96 18-29 75 74 69 62 59 53 59 30-39 75 Age(years) 40-49 67 50-59 68 70 69 69 69 66 73 63 70 72 67 68 68 67 70 61 55 50 50 60-69 77 71 73 72 63 62 51 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 97 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Total People with low incomes should receive more financial support if the costs for electricity and 87 heating or mobility increase due to climate protection measures. Politicians must work harder to ensure the structuring of our economic system and way of 87 living is socially just. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 84 than other population groups. There should be support programmes to help businesses switch to climate-friendly production 83 processes and products. The economy needs clear guidelines from the state in order to become climate neutral. 78 We need a more consistent shift to renewable energy. 74 If there are no suitable alternatives for the jobs affected by structural change, they should be 74 maintained for as long as possible. Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 92 88 84 88 84 86 85 81 86 82 82 84 73 75 84 69 70 79 80 77 66 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 91 89 77 85 86 87 84 84 85 85 82 85 75 78 82 71 76 74 76 75 66 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 98 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree" Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 72 71 Politics follows the guidelines of industry and business too closely. 70 There are already enough guidelines for a fundamental change in our way of living and doing 68 business. If these were implemented, we would be on the right track. The idea of a fundamental change in our economies and way of living worries me. I know from 65 experience that many people are worse off afterwards than before. It annoys me that climate policy is controlled by the EU, because this does not sufficiently 62 take into account the specifics of our country. Structural change measures should be enforced even if jobs are lost as a result. 53 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 74 68 75 67 68 75 73 68 70 76 66 65 71 68 59 69 66 55 44 48 63 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 74 71 74 68 71 73 71 71 69 70 68 65 69 67 55 68 63 51 48 55 56 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 99 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:„Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO People with low incomes should receive more financial support if the costs for electricity and 48 45 55 41 49 42 50 51 71 33 51 heating or mobility increase due to climate protection measures. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 42 44 70 39 49 19 25 54 49 26 52 than other population groups. Politicians must work harder to ensure the structuring of our economic system and way of 39 43 47 30 35 27 39 51 52 31 42 living is socially just. We need a more consistent shift to renewable energy. 36 37 67 34 47 10 22 41 24 26 51 The economy needs clear guidelines from the state in order to become climate neutral. 35 40 62 26 40 19 24 38 28 25 40 Politicians would have to exert much stronger pressure on the economy to achieve a climate32 36 59 23 44 10 21 42 28 19 38 friendly mode of production. There should be support programmes to help businesses switch to climate-friendly production 32 35 45 28 37 18 29 38 29 15 46 processes and products. Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 100 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:„Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO Politics follows the guidelines of industry and business too closely. 28 26 51 21 30 15 23 44 30 15 31 In order to preserve an environment worth living in for us and future generations, we need, 27 31 48 22 32 11 16 35 23 23 31 above all, strict and consistent laws. It annoys me that climate policy is controlled by the EU, because this does not sufficiently 25 31 11 17 21 30 30 39 50 19 17 take into account the specifics of our country. The idea of a fundamental change in our economies and way of living worries me. I know from 22 23 10 17 17 23 29 35 49 22 12 experience that many people are worse off afterwards than before. If there are no suitable alternatives for the jobs affected by structural change, they should be 22 22 14 19 21 26 30 27 39 17 11 maintained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 17 19 13 13 11 19 19 23 22 18 15 business. If these were implemented, we would be on the right track. Structural change measures should be enforced even if jobs are lost as a result. 14 14 26 13 20 4 5 18 8 15 12 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:„Fully agree" Total People with low incomes should receive more financial support if the costs for electricity and 48 heating or mobility increase due to climate protection measures. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 42 than other population groups. Politicians must work harder to ensure the structuring of our economic system and way of 39 living is socially just. We need a more consistent shift to renewable energy. 36 The economy needs clear guidelines from the state in order to become climate neutral. 35 Politicians must exert much greater pressure on the economic sector to achieve climate 32 compatible production methods. There should be support programmes to help businesses switch to climate-friendly production 32 processes and products. Basis: 1,200 cases, total sample; figures in%. Gender Male Female 45 52 39 45 36 42 38 34 34 35 31 33 31 33 101 18-29 44 35 28 35 32 30 33 30-39 42 Age(years) 40-49 50 50-59 52 47 44 42 38 42 44 39 35 33 31 37 33 33 36 28 36 33 28 60-69 54 43 41 38 41 35 29 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:„Fully agree" Total Politics follows the guidelines of industry and business too closely. 28 In order to preserve an environment worth living in for us and future generations, we need, 27 above all, strict and consistent laws. It annoys me that climate policy is controlled by the EU, because this does not sufficiently 25 take into account the specifics of our country. The idea of a fundamental change in our economies and way of living worries me. I know from 22 experience that many people are worse off afterwards than before. If there are no suitable alternatives for the jobs affected by structural change, they should be 22 maintained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 17 business. If these were implemented, we would be on the right track. Structural change measures should be enforced even if jobs are lost as a result. 14 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 27 29 26 28 26 24 23 22 19 25 16 17 16 11 102 18-29 26 32 18 19 19 12 17 30-39 32 Age(years) 40-49 27 50-59 29 28 24 23 23 31 28 22 27 22 20 26 26 12 19 22 16 15 12 60-69 28 29 26 22 20 16 8 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 103 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:„Fully agree" Total People with low incomes should receive more financial support if the costs for electricity and 48 heating or mobility increase due to climate protection measures. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 42 than other population groups. Politicians must work harder to ensure the structuring of our economic system and way of 39 living is socially just. We need a more consistent shift to renewable energy. 36 The economy needs clear guidelines from the state in order to become climate neutral. 35 Politicians must exert much greater pressure on the economic sector to achieve climate 32 compatible production methods. There should be support programmes to help businesses switch to climate-friendly production 32 processes and products. Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 57 50 41 44 38 45 42 37 38 30 32 43 32 30 40 33 27 35 30 30 34 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 58 47 37 41 42 44 45 36 35 33 37 44 34 33 38 34 30 35 34 31 32 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 104 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:„Fully agree" Total Politics follows the guidelines of industry and business too closely. 28 In order to preserve an environment worth living in for us and future generations, we need, 27 above all, strict and consistent laws. It annoys me that climate policy is controlled by the EU, because this does not sufficiently 25 take into account the specifics of our country. The idea of a fundamental change in our economies and way of living worries me. I know from 22 experience that many people are worse off afterwards than before. If there are no suitable alternatives for the jobs affected by structural change, they should be 22 maintained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 17 business. If these were implemented, we would be on the right track. Structural change measures should be enforced even if jobs are lost as a result. 14 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 28 27 29 27 24 30 30 27 21 28 21 20 27 24 17 21 15 15 11 12 16 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 30 27 30 23 28 34 29 25 21 28 21 18 29 21 16 21 15 16 13 13 17 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 105 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition MOBILITY Reduce public transport fares 9 Extend the transport network and the frequency of local public 10 transport More charging stations for electric or hybrid vehicles 26 Carbon tax on airline tickets 35 Promotion of electric vehicles 36 Introduce a car toll so that someone who drives a lot has to pay 56 more 36 28 10 16 14 21 15 21 27 29 31 39 40 33 38 24 20 60 51 34 32 26 Support 91 90 74 65 64 44 Basis: 1,200 cases, total sample; figures in%. I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 106 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? ENERGY Building more wind turbines Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Basis: 1,200 cases, total sample; figures in%. Opposition 23 28 30 11 17 36 36 Support 9 14 40 37 77 6 22 49 23 72 9 21 34 36 70 47 42 47 89 5 12 43 40 83 16 20 34 30 64 12 24 38 26 64 I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 107 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition EDUCATION Training/retraining/retraining opportunities for workers in 14 occupations that will no longer be needed in the future Improve school education in the field of environmental and 16 climate protection HOUSING State funding for the renovation of buildings for thermal 11 insulation State subsidies for private households if they use renewable 11 energy(for heating, electricity generation) Financial support for cost-efficient heating and thermal systems 12 (e.g. heat pump) Legal regulations on the energy efficiency of electrical household 27 appliances(e.g. energy class refrigerator) Basis: 1,200 cases, total sample; figures in%. Support 4 10 44 5 11 41 42 86 43 84 47 44 29 43 48 44 9 18 44 I completely reject it I would rather reject it 45 89 46 89 44 88 29 73 I would rather agree I completely agree social-ecological transformation 108 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging stations for electric or hybrid vehicles Carbon tax on airline tickets Promotion of electric vehicles Introduce a car toll so that someone who drives a lot has to pay more Total EST INT PER COS ADA CMS TRA CMA SEN PRO 91 93 95 94 86 91 96 88 90 79 94 90 91 99 94 90 88 91 86 83 73 93 74 74 83 84 82 70 64 73 59 61 86 65 73 87 68 59 50 65 57 58 55 71 64 72 64 77 71 57 48 63 50 60 76 44 54 52 38 51 40 36 41 34 47 45 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 109 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging stations for electric or hybrid vehicles Carbon tax on airline tickets Promotion of electric vehicles Introduce a car toll so that someone who drives a lot has to pay more Total 91 90 74 65 64 44 Gender Male Female 87 95 88 91 78 70 65 66 67 60 48 40 18-29 30-39 Age(years) 40-49 50-59 60-69 89 88 89 93 94 84 87 89 95 93 75 71 73 77 75 54 69 63 66 75 72 62 61 64 60 37 49 44 44 48 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 110 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging stations for electric or hybrid vehicles Carbon tax on airline tickets Promotion of electric vehicles Introduce a car toll so that someone who drives a lot has to pay more Total 91 90 74 65 64 44 Education Low Medium High 92 87 93 90 85 93 73 68 79 68 64 64 62 60 68 42 43 47 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 90 91 90 89 89 93 72 74 82 66 66 64 61 64 70 48 44 44 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 111 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Total EST INT PER COS ADA CMS TRA CMA SEN PRO Introduce a car toll so that someone who drives a lot has to pay more 56 46 48 62 49 61 64 59 66 53 55 Promotion of electric vehicles 36 28 36 23 29 44 52 37 50 40 24 Carbon tax on airline tickets 35 27 13 32 41 50 35 43 42 45 29 More charging stations for electric or hybrid vehicles 26 26 17 16 18 30 36 27 41 39 14 Extend the transport network and the frequency of local public transport 10 9 1 6 10 12 9 14 17 27 7 Reduce public transport fares 9 7 6 6 15 9 4 12 11 21 6 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 112 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Introduce a car toll so that someone who drives a lot has to pay more 56 52 60 63 51 56 56 53 Promotion of electric vehicles 36 33 40 28 38 39 36 41 Carbon tax on airline tickets 35 36 34 46 31 37 35 25 More charging stations for electric or hybrid vehicles 26 22 30 26 29 27 23 25 Extend the transport network and the frequency of local public transport 10 12 9 16 13 12 5 7 Reduce public transport fares 9 13 5 11 12 11 7 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 113 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Introduce a car toll so that someone who drives a lot has to pay more Promotion of electric vehicles Carbon tax on airline tickets More charging stations for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total 56 36 35 26 10 9 Education Low Medium High 58 58 53 38 40 32 32 36 36 27 32 21 10 15 7 8 13 7 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 52 56 56 39 37 30 34 34 37 28 26 18 11 11 7 10 9 10 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 114 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO ENERGY Building more wind turbines 77 80 88 81 85 66 70 73 67 67 89 Membership in a cooperative/energy community 72 79 83 75 71 68 64 63 60 67 78 Compulsory solar energy for public buildings and new private buildings 70 75 89 77 76 54 60 65 60 53 83 TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly 89 90 99 96 95 84 89 81 81 77 95 Labelling of climate-friendly products 83 90 94 86 86 81 75 81 74 64 93 Reduce subsidies that are harmful to the climate 64 67 78 71 70 61 55 52 47 58 72 Making climate-damaging products more expensive 64 71 91 64 75 46 52 59 47 49 70 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 115 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" ENERGY Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Building more wind turbines 77 77 77 80 80 71 78 76 Membership in a cooperative/energy community 72 74 70 73 66 70 73 76 Compulsory solar energy for public buildings and new private buildings 70 69 70 71 71 65 67 75 TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly 89 88 91 89 87 87 92 92 Labelling of climate-friendly products 83 81 85 80 82 84 83 86 Reduce subsidies that are harmful to the climate 64 68 61 65 63 62 63 69 Making climate-damaging products more expensive 64 65 62 67 63 55 62 69 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 116 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Total Education Low Medium High Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) Building more wind turbines 77 78 72 81 77 77 79 Membership in a cooperative/energy community 72 70 70 75 69 74 70 Compulsory solar energy for public buildings and new private buildings 70 70 65 73 68 71 75 TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly 89 88 89 91 84 91 93 Labelling of climate-friendly products 83 83 80 86 83 83 85 Reduce subsidies that are harmful to the climate 64 59 64 69 66 63 66 Making climate-damaging products more expensive 64 57 57 73 55 64 75 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 117 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community Building more wind turbines TECHNOLOGY/INNOVATIONS/ECONOMY Making climate-damaging products more expensive Reduce subsidies that are harmful to the climate Labelling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Total EST INT PER COS ADA CMS TRA CMA SEN PRO 30 25 11 23 25 46 40 35 40 47 17 28 22 17 25 29 32 36 37 40 33 22 23 20 12 19 15 34 31 27 33 33 11 36 29 9 36 25 54 48 42 53 51 31 36 33 22 30 30 39 45 48 53 43 28 17 10 6 14 14 19 25 19 26 36 7 11 10 1 4 5 16 11 19 19 23 5 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 118 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community Building more wind turbines TECHNOLOGY/INNOVATIONS/ECONOMY Making climate-damaging products more expensive Reduce subsidies that are harmful to the climate Labelling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Total 30 28 23 36 36 17 11 Gender Male Female 31 30 26 31 23 23 35 38 32 39 19 15 12 9 18-29 30-39 Age(years) 40-49 50-59 60-69 29 29 35 33 25 27 34 30 28 24 20 20 29 22 24 33 37 45 38 31 35 37 38 37 31 20 18 16 17 14 11 13 13 8 8 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 119 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Total Education Low Medium High Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) Compulsory solar energy for public buildings and new private buildings 30 30 35 27 32 29 25 Membership in a cooperative/energy community 28 30 30 26 31 26 30 Building more wind turbines 23 23 28 19 24 23 21 TECHNOLOGY/INNOVATIONS/ECONOMY Making climate-damaging products more expensive 36 43 43 27 45 36 25 Reduce subsidies that are harmful to the climate 36 41 37 31 34 37 34 Labelling of climate-friendly products 17 17 20 15 17 17 15 Promote the development of climate-friendly products and technologies more strongly 11 12 11 9 16 9 7 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 120 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Training/retraining/retraining opportunities for workers in occupations that will no longer be 86 86 96 90 87 83 83 88 77 78 94 needed in the future Improve school education in the field of environmental and climate protection 84 91 98 88 93 79 75 77 77 68 91 HOUSING State funding for the renovation of buildings for thermal insulation 89 92 96 92 89 85 91 84 89 77 97 State subsidies for private households if they use renewable energy(for heating, electricity 89 92 96 92 88 88 86 85 89 71 98 generation) Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 88 89 96 91 93 86 86 82 81 74 94 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 73 80 89 81 80 62 58 69 56 67 84 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 121 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EDUCATION Training/retraining/retraining opportunities for workers in occupations that will no longer be 86 needed in the future Improve school education in the field of environmental and climate protection 84 HOUSING State funding for the renovation of buildings for thermal insulation 89 State subsidies for private households if they use renewable energy(for heating, electricity 89 generation) Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 88 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy 73 class refrigerator) Gender Male Female 87 87 82 87 88 91 88 91 87 89 74 73 18-29 30-39 Age(years) 40-49 50-59 60-69 82 87 85 88 90 79 84 82 88 89 86 88 90 93 91 86 86 90 92 92 88 85 86 91 89 77 73 68 74 75 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 122 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EDUCATION Training/retraining/retraining opportunities for workers in occupations that will no longer be 86 needed in the future Improve school education in the field of environmental and climate protection 84 HOUSING State funding for the renovation of buildings for thermal insulation 89 State subsidies for private households if they use renewable energy(for heating, electricity 89 generation) Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 88 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy 73 class refrigerator) Education Low Medium High 84 85 90 87 80 86 91 86 92 91 88 89 88 85 90 70 72 77 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 84 87 92 82 85 86 88 90 90 88 90 88 83 90 89 70 73 77 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 123 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" EDUCATION Total EST INT PER COS ADA CMS TRA CMA SEN PRO Improve school education in the field of environmental and climate protection 16 9 2 12 7 22 25 23 23 32 9 Training/retraining/retraining opportunities for workers in occupations that will no longer be 14 14 4 11 13 17 18 12 23 22 6 needed in the future HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 27 20 11 19 20 38 42 31 44 33 16 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 12 11 4 9 7 14 14 19 19 26 7 State subsidies for private households if they use renewable energy(for heating, electricity 11 8 4 8 12 12 14 15 11 29 2 generation) State funding for the renovation of buildings for thermal insulation 11 8 4 8 11 15 9 16 12 23 3 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 124 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total EDUCATION Improve school education in the field of environmental and climate protection 16 Training/retraining/retraining opportunities for workers in occupations that will no longer be 14 needed in the future HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy 27 class refrigerator) Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 12 State subsidies for private households if they use renewable energy(for heating, electricity 11 generation) State funding for the renovation of buildings for thermal insulation 11 Gender Male Female 18 13 14 13 26 27 13 11 13 9 12 9 18-29 30-39 Age(years) 40-49 50-59 60-69 21 16 18 12 11 18 13 15 12 10 23 27 32 26 26 12 15 14 9 11 14 14 10 8 8 14 12 10 7 9 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 125 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total EDUCATION Improve school education in the field of environmental and climate protection 16 Training/retraining/retraining opportunities for workers in occupations that will no longer be 14 needed in the future HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy 27 class refrigerator) Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 12 State subsidies for private households if they use renewable energy(for heating, electricity 11 generation) State funding for the renovation of buildings for thermal insulation 11 Education Low Medium High 13 20 14 16 15 10 30 28 23 12 15 10 9 12 11 9 14 9 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 18 15 14 16 13 9 30 27 23 17 10 11 12 10 12 12 10 10 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 126 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. ... the development of energy communities should be supported by the government. ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. ... new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ... citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. Basis: 1,200 cases, total sample; figures in%. 50 43 52 49 42 72 36 52 93 39 48 10 3 34 51 12 3 31 52 13 4 29 54 13 4 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 127 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., Response category:„Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 93 94 97 93 96 96 94 93 91 76 99 ... financial support should be given to private households that want to use renewable energy, 91 89 96 95 85 92 90 90 88 78 96 e.g. solar electricity, solar heating or heat pumps. ... the development of energy communities should be supported by the government. 88 88 95 92 90 85 86 89 78 78 95 ... affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. 87 89 85 90 87 92 91 86 88 79 90 ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 85 90 87 85 88 88 84 84 72 74 89 financial support. ... citizens should participate in public and political life(e.g. in citizens' forums, planning 83 87 92 78 84 85 81 75 76 72 90 advisory boards) in order to help shape the community. ... new industries should be actively located in affected regions and communities(e.g. coal 83 88 89 86 86 81 76 78 76 72 85 mining, natural gas, oil regions). Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 128 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., Response category:„Fully agree/ Somewhat agree" Total ... affected workers(e.g. in case of job loss) should be supported in retraining towards 93 alternative jobs. ... financial support should be given to private households that want to use renewable energy, 91 e.g. solar electricity, solar heating or heat pumps. ... the development of energy communities should be supported by the government. 88 ... affected employees(e.g. in case of job loss) should receive financial support such as 87 compensation payments, severance pay etc. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 85 financial support. ... citizens should participate in public and political life(e.g. in citizens' forums, planning 83 advisory boards) in order to help shape the community. ... new industries should be actively located in affected regions and communities(e.g. coal 83 mining, natural gas, oil regions). Gender Male Female 91 95 88 92 86 90 87 89 85 85 82 84 84 81 18-29 91 87 87 87 79 79 78 30-39 93 89 86 85 82 81 81 Age(years) 40-49 92 91 88 88 85 82 79 50-59 93 92 91 89 90 87 86 60-69 97 93 88 90 86 85 87 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 129 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., Response category:„Fully agree/ Somewhat agree" Total ... affected workers(e.g. in case of job loss) should be supported in retraining towards 93 alternative jobs. ... financial support should be given to private households that want to use renewable energy, 91 e.g. solar electricity, solar heating or heat pumps. ... the development of energy communities should be supported by the government. 88 ... affected employees(e.g. in case of job loss) should receive financial support such as 87 compensation payments, severance pay etc. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 85 financial support. ... citizens should participate in public and political life(e.g. in citizens' forums, planning 83 advisory boards) in order to help shape the community. ... new industries should be actively located in affected regions and communities(e.g. coal 83 mining, natural gas, oil regions). Education Low Medium High 94 93 93 94 88 90 90 84 89 90 88 87 83 87 84 83 81 85 80 81 85 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 94 94 90 92 90 91 87 88 88 88 89 82 81 88 81 83 83 85 82 83 87 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 130 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., Response category:„Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 50 54 56 42 55 43 47 63 58 36 61 ... financial support should be given to private households that want to use renewable energy, 49 57 52 45 52 34 47 57 60 32 55 e.g. solar electricity, solar heating or heat pumps. ... affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. 39 47 41 35 39 36 38 42 50 28 39 ... the development of energy communities should be supported by the government. 36 44 48 34 44 25 27 41 36 23 39 ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 34 36 39 36 36 30 27 48 36 26 31 financial support. ... new industries should be actively located in affected regions and communities(e.g. coal 31 37 34 31 39 26 21 40 31 28 30 mining, natural gas, oil regions). ... citizens should participate in public and political life(e.g. in citizens' forums, planning 29 33 39 23 29 23 26 41 35 21 27 advisory boards) in order to help shape the community. Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 131 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., Response category:„Fully agree" Total ... affected workers(e.g. in case of job loss) should be supported in retraining towards 50 alternative jobs. ... financial support should be given to private households that want to use renewable energy, 49 e.g. solar electricity, solar heating or heat pumps. ... affected employees(e.g. in case of job loss) should receive financial support such as 39 compensation payments, severance pay, etc. ... the development of energy communities should be supported by the government. 36 ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 34 financial support. ... new industries should be actively located in affected regions and communities(e.g. coal 31 mining, natural gas, oil regions). ... citizens should participate in public and political life(e.g. in citizens' forums, planning 29 advisory boards) in order to help shape the community. Gender Male Female 49 52 45 51 36 43 36 37 34 35 36 26 29 29 18-29 49 47 38 35 33 26 23 30-39 45 45 32 30 30 29 29 Age(years) 40-49 55 51 46 40 39 32 32 50-59 56 51 40 38 34 33 33 60-69 48 48 42 38 34 36 29 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 132 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., Response category:„Fully agree" Total ... affected workers(e.g. in case of job loss) should be supported in retraining towards 50 alternative jobs. ... financial support should be given to private households that want to use renewable energy, 49 e.g. solar electricity, solar heating or heat pumps. ... affected employees(e.g. in case of job loss) should receive financial support such as 39 compensation payments, severance pay etc. ... the development of energy communities should be supported by the government. 36 ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 34 financial support. ... new industries should be actively located in affected regions and communities(e.g. coal 31 mining, natural gas, oil regions). ... citizens should participate in public and political life(e.g. in citizens' forums, planning 29 advisory boards) in order to help shape the community. Education Low Medium High 53 50 50 56 47 45 44 41 35 37 31 40 38 32 33 32 28 34 31 25 31 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 52 52 48 52 48 48 41 40 34 36 35 41 36 36 29 28 33 32 30 29 30 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 133 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community? 12 14 33 55 41 Yes, definitely Somewhat, yes No, not really No, not at all Basis: 1,200 cases, total sample; figures in%. Could you imagine generating your own energy? 8 10 13 23 46 79 I already generate my own energy Yes, definitely Somewhat, yes No, not really No, not at all How would you evaluate the construction of a solar park or a wind park in your community if the profits it generates benefit the community? Solar park 7 Wind park 16 30 48 63 36 I think that would be good I would accept it I would reject it social-ecological transformation 134 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 55 75 68 58 72 45 35 48 30 49 61 14 19 17 18 24 8 5 13 9 10 16 41 56 51 40 49 37 30 35 22 39 46 45 25 32 42 28 55 65 52 70 51 39 33 16 26 35 22 45 41 38 33 33 36 12 9 6 6 6 10 24 14 36 18 3 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 135 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 55 14 41 45 33 12 Gender Male Female 64 47 18 10 46 37 36 53 28 38 9 16 18-29 66 20 45 34 29 6 30-39 61 11 50 39 28 11 Age(years) 40-49 54 16 37 46 29 17 50-59 50 12 38 50 36 14 60-69 46 10 36 54 40 14 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 136 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 55 14 41 45 33 12 Education Low Medium High 39 54 67 10 12 18 29 41 49 61 47 33 42 34 25 19 12 8 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 44 58 70 8 15 21 35 43 49 56 42 30 38 32 24 19 10 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 137 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total EST INT PER COS ADA CMS TRA CMA SEN PRO 69 73 75 73 77 68 58 62 54 64 83 46 55 55 44 56 35 37 45 37 32 63 23 18 19 29 20 32 20 17 16 31 20 21 11 12 14 9 27 34 31 44 28 10 13 8 8 12 5 20 19 17 21 12 10 8 3 4 2 4 7 15 14 23 16 1 10 16 13 13 14 5 9 7 3 8 7 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 138 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 69 46 23 21 13 8 10 Gender Male Female 71 67 51 41 20 26 19 24 12 14 7 10 11 9 18-29 75 55 20 12 9 3 13 30-39 76 52 25 16 8 8 8 Age(years) 40-49 65 41 23 25 14 11 11 50-59 68 46 22 25 16 9 7 60-69 62 37 26 28 17 10 10 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 139 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 69 46 23 21 13 8 10 Education Low Medium High 63 69 73 37 47 51 26 22 22 30 22 14 18 13 9 12 9 5 6 9 13 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 66 71 70 39 48 52 27 23 18 30 20 10 17 13 6 12 7 3 5 9 20 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 140 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 63 68 77 76 72 40 58 60 50 54 78 30 24 20 19 23 53 33 32 34 38 20 7 9 3 4 5 7 9 7 16 8 2 48 52 57 51 58 29 39 47 40 46 61 36 30 36 39 35 44 42 26 29 37 30 16 18 7 9 7 27 20 27 30 18 8 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 141 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 63 30 7 48 36 16 Gender Male Female 68 59 26 34 6 7 51 45 33 38 16 17 18-29 30-39 Age(years) 40-49 50-59 60-69 66 62 62 64 64 29 31 29 30 30 6 7 9 6 6 48 47 48 45 52 44 37 26 38 33 9 16 26 17 16 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 142 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 63 30 7 48 36 16 Education Low Medium High 60 61 68 34 30 26 6 9 5 48 42 53 32 41 34 20 17 14 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 57 65 72 36 28 21 7 6 7 44 49 52 37 36 32 19 15 16 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 143 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral 66 technologies and heating replacement Through higher prices for oil, gas and coal 7 Through bans 6 None of the above options, there are alternatives 21 Basis: 1,200 cases, total sample; figures in%. social-ecological transformation 144 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total EST INT PER COS ADA CMS TRA CMA SEN PRO 66 69 78 73 74 55 60 60 53 47 78 7 5 10 13 11 4 2 6- 13 6 6 6 4 4 3 9 3 4 5 14 7 21 20 8 10 11 32 36 30 43 26 9 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 145 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total 66 7 6 21 Gender Male Female 65 66 11 4 7 5 18 25 18-29 67 13 10 9 30-39 64 8 8 21 Age(years) 40-49 60 7 9 25 50-59 69 4 2 24 60-69 67 3 1 29 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 146 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total 66 7 6 21 Education Low Medium High 62 65 68 4 6 10 5 6 7 30 22 15 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 62 69 62 4 7 14 7 5 7 27 19 18 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 147 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? Yes Yes, renewable energy has become more important Rather yes No Rather no No, renewable energy has not become more important 36 69 33 16 31 15 Basis: 1,200 cases, total sample; figures in%. social-ecological transformation 148 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total EST INT PER COS ADA CMS TRA CMA SEN PRO 69 81 80 77 81 59 56 54 53 55 79 36 40 52 41 52 22 20 27 27 20 54 33 41 28 36 29 37 36 27 27 36 25 31 19 20 23 19 41 44 46 47 45 21 16 11 12 11 12 24 19 20 20 20 14 15 8 8 12 8 17 25 26 26 25 7 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 149 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 69 36 33 31 16 15 Gender Male Female 69 68 39 34 31 35 31 32 16 16 15 16 18-29 72 41 32 28 17 10 30-39 69 31 38 32 18 13 Age(years) 40-49 66 35 32 34 14 20 50-59 70 37 32 30 15 16 60-69 66 37 29 34 16 18 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 150 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 69 36 33 31 16 15 Education Low Medium High 65 66 74 33 31 42 33 34 31 35 35 26 19 16 14 16 19 13 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 63 72 69 28 40 42 35 32 27 37 28 31 18 14 18 19 14 13 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 5 Information interest and level of knowledge social-ecological transformation 152 Main findings Information interest and level of knowledge Information interest and level of knowledge: Climate • Around three quarters of respondents(73%) express a fundamental interest in the topic of climate change. Of these, 27% are"very" interested. Less interest was expressed by 20% and no interest at all by 7%. • 59% rate their level of knowledge about ecological interrelationships and environmental problems(e.g. forest dieback, biodiversity, etc.) as(rather) high. However, only 10% rate their level of knowledge as"very high" A(rather) low level of knowledge is attested by 37%, with 5% saying they know very little. Information interest and level of knowledge: Policies • Only 7% of respondents feel"very well" informed about policies for a change towards a more climate and environmentally friendly economy. 46% feel"rather well" informed. This compares to 40% who feel"rather not well" informed and 7% who feel"not at all well" informed. • Around two thirds of the respondents(65%) think that policies for a change towards a more climate and environmentally friendly economy are not sufficiently explained and clarified. Only 35% disagree(policies are sufficiently explained: yes: 6%, rather yes: 29%). social-ecological transformation 153 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? Interest I am very interested in it I am rather interested 27 High 73 Very high 46 Rather high 10 59 49 No interest I am less interested I am not interested in it at all 20 27 Low Rather low 7 Very low 36 41 5 Basis: 1,200 cases, total sample; figures in%. social-ecological transformation 154 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 73 79 93 77 90 63 56 61 50 62 90 27 33 53 24 37 15 10 27 14 15 39 46 46 40 54 53 48 46 34 36 47 51 27 21 7 23 10 37 44 39 50 38 10 20 18 6 18 9 29 34 32 26 22 10 7 3 1 5 1 7 11 7 24 16 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 155 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 73 27 46 27 20 7 Gender Male Female 76 70 31 23 45 47 24 30 17 23 7 7 18-29 80 28 52 20 16 4 30-39 71 27 44 29 23 6 Age(years) 40-49 71 30 41 29 17 12 50-59 72 27 45 29 22 7 60-69 73 25 48 27 21 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 156 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 73 27 46 27 20 7 Education Low Medium High 65 73 79 19 24 35 46 49 44 35 27 21 26 20 16 9 7 5 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 65 77 80 19 29 38 46 48 42 35 23 20 25 17 17 10 6 3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 157 Information interest and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total EST INT PER COS ADA CMS TRA CMA SEN PRO 59 61 74 57 69 57 42 52 38 58 70 10 11 10 10 18 8 4 10 5 15 7 49 50 65 48 51 49 38 42 33 43 64 41 39 26 43 31 43 58 48 62 42 30 36 35 25 40 30 40 51 42 45 32 30 5 4 1 2 1 3 7 7 16 10 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 158 Information interest and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 59 10 49 41 36 5 Gender Male Female 67 50 12 7 54 44 33 50 30 44 3 6 18-29 67 15 52 33 31 2 30-39 62 8 53 38 33 5 Age(years) 40-49 57 10 47 43 37 6 50-59 54 10 44 46 39 7 60-69 55 4 51 45 43 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 159 Information interest and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 59 10 49 41 36 5 Education Low Medium High 45 56 70 5 7 14 40 49 56 55 44 30 45 41 28 10 3 2 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 54 59 74 8 8 19 46 51 55 46 41 26 37 38 25 9 4 0 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 160 Information interest and level of knowledge: Policies How well informed do you personally feel in general about policies for a shift towards a more climate and environmentally friendly economy? In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and clarified? Well Very well informed Somewhat informed Not well Not very well inforned Not informed at all Basis: 1,200 cases, total sample; figures in%. 7 Yes Yes, policies are sufficiently explained and clarified 46 53 Somewhat, yes No 40 47 Rather no No, policies are insufficiently explained and clarified 7 6 29 35 49 65 16 social-ecological transformation 161 Information interest and level of knowledge: Policies How well informed do you personally feel in general about policies for a shift towards a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total EST INT PER COS ADA CMS TRA CMA SEN PRO 53 60 58 65 55 59 33 52 29 55 55 7 6 4 8 16 7 2 6 2 9 7 46 54 54 57 39 53 30 46 27 46 48 47 40 42 35 45 41 67 48 71 45 45 40 35 38 33 40 35 57 35 46 36 44 7 5 4 2 5 6 10 13 25 9 1 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 162 Information interest and level of knowledge: Policies How well informed do you personally feel in general about policies for a shift towards a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 53 7 46 47 40 7 Gender Male Female 61 44 10 3 51 41 39 56 33 47 6 9 18-29 59 11 47 42 38 4 30-39 52 7 45 48 41 7 Age(years) 40-49 49 8 41 51 42 9 50-59 49 5 45 51 40 11 60-69 57 3 53 43 37 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 163 Information interest and level of knowledge: Policies How well informed do you personally feel in general about policies for a shift towards a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 53 7 46 47 40 7 Education Low Medium High 45 53 58 4 6 10 41 48 48 55 47 42 44 40 37 12 7 5 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 46 54 64 5 6 13 41 48 51 54 46 36 44 39 34 10 7 3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 164 Information interest and level of knowledge: Policies In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total EST INT PER COS ADA CMS TRA CMA SEN PRO 35 44 26 50 37 38 23 25 14 45 39 6 8 4 8 10 6 3 6 5 7 5 29 36 22 42 27 32 20 19 9 38 34 65 56 74 50 63 62 77 75 86 55 61 49 42 64 44 55 48 55 51 48 31 53 16 14 10 6 8 14 22 25 38 24 8 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 165 Information interest and level of knowledge: Policies In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 35 6 29 65 49 16 Gender Male Female 38 31 9 4 30 28 62 69 47 52 15 17 18-29 43 9 35 57 47 10 30-39 32 4 28 68 55 13 Age(years) 40-49 31 8 23 69 46 23 50-59 34 4 30 66 48 18 60-69 33 7 27 67 53 15 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 166 Information interest and level of knowledge: Policies In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 35 6 29 65 49 16 Education Low Medium High 29 37 37 6 5 7 23 31 30 71 64 63 50 49 50 22 14 13 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 32 36 39 5 6 9 27 30 30 68 64 61 47 50 48 21 14 13 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 6 Appendix: Communication social-ecological transformation 168 Topic interest in general Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Environment and nature Holiday, Travel Health Wildlife, animals and pets Current affairs Nutrition Garden and plants Sport Music, Culture, Theatre, Art Science and technology Information from the region, regional news Consumer electronics, television Computers, computer games Basis: 1,200 cases, total sample; figures in%. 57 53 52 49 49 48 46 44 43 40 36 35 33 31 Furniture, decoration Psychology, spirituality, well-being Fashion Investments, insurance, tax tips and finance Wellness Economy, professions Family, children and child rearing Technology and gaming Sustainable consumption Cosmetics and Beauty Photography, filming Cars, motorbikes Stars, Celebrities 30 28 27 24 23 23 22 22 22 22 21 20 14 social-ecological transformation 169 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Environment and nature Holiday, Travel Health Wildlife, animals and pets Current affairs Nutrition Garden and plants Sport Music, Culture, Theatre, Art Science and technology Information from the region, regional news Consumer electronics, television Computers, computer games Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 57 55 64 60 56 53 58 75 49 61 52 58 49 58 62 49 58 54 48 56 49 45 57 45 53 48 43 66 42 56 46 60 53 53 55 44 55 56 47 44 43 48 42 46 54 40 34 50 42 51 36 43 41 38 46 35 33 39 39 36 33 33 29 29 39 31 26 27 30 46 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 59 53 49 46 45 59 55 45 54 50 40 60 45 55 56 45 48 43 45 31 53 35 41 46 40 39 45 37 31 31 32 29 39 37 35 39 42 30 24 37 32 27 strongly overrepresented overrepresented CMA SEN PRO 60 40 67 39 33 60 38 43 56 35 32 51 47 32 50 41 30 60 31 28 48 36 28 42 20 43 44 31 34 52 14 31 44 30 21 38 36 26 37 31 27 30 strongly underrepresented underrepresented social-ecological transformation 170 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Furniture, decoration Psychology, spirituality, well-being Fashion Investments, insurance, tax tips and finance Wellness Economy, professions Family, children and child rearing Technology and gaming Sustainable consumption Cosmetics and Beauty Photography, filming Cars, motorbikes Stars, Celebrities Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 30 42 29 27 35 27 28 29 21 20 42 28 34 29 29 32 25 27 28 20 19 35 27 36 16 26 31 29 24 23 19 23 44 24 33 24 29 39 21 18 20 5 22 28 23 32 16 24 31 26 14 26 11 15 34 23 35 24 27 35 23 10 25 5 16 24 22 43 19 22 24 24 11 19 20 17 23 22 26 19 22 40 24 15 21 9 19 26 22 29 42 21 29 12 10 17 8 7 38 22 29 9 26 27 25 16 24 17 16 32 21 31 19 22 26 21 17 19 7 14 26 20 26 15 22 18 24 20 20 16 21 20 14 19 10 14 17 19 10 10 13 10 18 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 171 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Environment and nature Holiday, Travel Health Wildlife, animals and pets Current affairs Nutrition Garden and plants Sport Music, Culture, Theatre, Art Science and technology Information from the region, regional news Consumer electronics, television Computers, computer games Basis: 1,200 cases, total sample; figures in%. Total 57 53 52 49 49 48 46 44 43 40 36 35 33 31 Gender Male Female 47 67 52 54 48 56 40 58 37 60 51 46 39 54 35 52 53 31 36 44 49 23 35 35 39 27 44 19 18-29 54 50 52 46 46 32 45 35 52 43 37 22 26 38 30-39 54 47 54 46 45 43 49 36 44 44 35 27 38 35 Age(years) 40-49 57 53 44 46 51 46 50 44 44 41 36 30 39 34 50-59 61 56 56 50 49 58 45 47 37 37 36 45 34 28 60-69 57 58 53 55 51 60 44 56 37 37 36 48 28 22 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 172 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Furniture, decoration Psychology, spirituality, well-being Fashion Investments, insurance, tax tips and finance Wellness Economy, professions Family, children and child rearing Technology and gaming Sustainable consumption Cosmetics and Beauty Photography, filming Cars, motorbikes Stars, Celebrities Basis: 1,200 cases, total sample; figures in%. Total 30 28 27 24 23 23 22 22 22 22 21 20 14 Gender Male Female 16 44 21 35 15 39 32 17 17 29 30 15 18 27 32 13 20 24 9 35 20 21 30 10 7 22 18-29 26 36 36 32 28 24 25 29 24 26 26 25 13 30-39 30 30 26 27 25 28 30 33 23 26 22 20 18 Age(years) 40-49 34 30 28 24 24 24 28 26 22 23 24 19 19 50-59 32 24 24 22 22 22 13 17 21 18 18 19 11 60-69 28 22 21 17 16 16 19 7 21 17 14 18 11 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 173 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Food and drink(e.g. cooking, baking, grilling) Environment and nature Holiday, Travel Health Wildlife, animals and pets Current affairs(e.g. politics, society, environment) Nutrition Garden and plants Sport Music, Culture, Theatre, Art Science and technology Information from the region, regional news Consumer electronics, television Computers, computer games Basis: 1,200 cases, total sample; figures in%. Total 57 53 52 49 49 48 46 44 43 40 36 35 33 31 Education Low Medium High 59 57 55 49 54 55 42 50 60 51 49 47 52 51 44 44 45 54 42 47 49 43 44 43 33 43 48 34 43 42 28 30 46 35 34 36 37 32 31 30 30 33 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 55 57 59 46 53 63 34 55 66 44 49 50 49 48 45 35 51 64 39 48 49 36 45 49 31 44 54 42 38 40 27 39 43 30 37 38 33 33 34 34 32 30 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 174 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Furniture, decoration Psychology, spirituality, well-being Fashion(e.g. clothes, shoes, jewellery) Investments, insurance, tax tips and finance Wellness Economy, professions Family, children and child rearing Technology and gaming(e.g. e-sports, car, software) Sustainable consumption(e.g. zero waste, fair trade) Cosmetics and beauty(e.g. body care, make-up, hair styling) Photography, filming Cars, motorbikes Stars, Celebrities Basis: 1,200 cases, total sample; figures in%. Total 30 28 27 24 23 23 22 22 22 22 21 20 14 Education Low Medium High 31 33 28 25 28 30 23 29 29 11 24 33 18 26 24 13 18 33 23 21 23 15 23 27 15 22 26 20 24 21 14 21 24 19 21 20 17 14 13 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 30 30 32 29 27 30 23 26 39 14 25 42 18 23 36 11 24 42 26 20 25 19 24 23 19 22 25 24 21 22 20 22 21 14 23 22 16 14 14 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 175 Consumer interests For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel PC/Tablet/Smartphone Eating out(restaurants) Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Furniture Bicycle Kitchen furniture and equipment Cosmetics/Perfume High quality jewellery Do-it-yourself/ garden tools Basis: 1,200 cases, total sample; figures in%. 31 24 19 15 15 15 14 13 12 11 10 9 9 Donations for charitable purposes 8 High-end hi-fi equipment 8 Wine/Champagne 7 High quality spirits/whisky 7 Beer 6 (Wrist) Watches 6 Handbags 6 Exclusive accessories(e.g. belts, leather bags etc.) 5 Antiques 4 Costume jewellery 3 Porcelain/ Glasswork 3 None of these products 39 social-ecological transformation 176 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel PC/Tablet/Smartphone Eating out(restaurants) Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Furniture Bicycle Kitchen furniture and equipment Cosmetics/Perfume High quality jewellery Do-it-yourself/ garden tools Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 31 35 31 33 45 24 29 13 21 38 19 25 20 25 26 15 20 21 15 19 15 20 14 10 20 15 21 14 15 13 14 19 7 12 22 13 19 14 14 14 12 18 18 13 15 11 14 11 15 10 10 13 2 17 16 9 14 4 13 17 9 10 10 7 7 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 24 20 21 25 16 22 15 8 12 10 11 7 15 10 15 15 8 11 16 8 8 13 5 12 9 6 8 8 3 10 13 6 5 7 5 10 11 4 13 strongly overrepresented overrepresented CMA SEN PRO 18 32 42 16 25 33 8 13 30 8 12 22 17 11 16 14 10 23 11 20 13 11 8 17 6 10 15 10 9 17 7 8 11 3 7 10 8 8 10 strongly underrepresented underrepresented social-ecological transformation 177 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Donations for charitable purposes High-end hi-fi equipment Wine/Champagne High quality spirits/whisky Beer (Wrist)Watches Handbags Exclusive accessories(e.g. belts, leather bags etc.) Antiques Costume jewellery Porcelain/ Glasswork None of these products Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 8 12 10 9 8 6 4 8 4 5 18 8 7 5 6 16 7 6 8 7 7 11 7 8 5 6 11 12 2 6- 5 16 7 6 5 7 12 6 3 7 10 9 6 6 9 4 6 9 8 4 7 5 4 4 6 7 1 5 9 5 2 10 7 10 6 6 7 1 7 7 9 2 6 3 6 7 5 8- 6 9 7 3 4 1 4 8 4 5 1 7 6 6 4 6 2 4 5 3 6 2 3 5 4 2 2 1 2 6 3 3- 6 2 4 1 3 2 2 4 39 32 39 35 19 38 57 47 59 40 28 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 178 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel PC/Tablet/Smartphone Eating out(restaurants) Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Furniture Bicycle Kitchen furniture and equipment Cosmetics/Perfume High quality jewellery Do-it-yourself/ garden tools Basis: 1,200 cases, total sample; figures in%. Total 31 24 19 15 15 15 14 13 12 11 10 9 9 Gender Male Female 32 29 30 16 19 18 15 15 16 13 15 15 17 11 13 12 14 10 10 12 8 12 8 10 10 8 18-29 42 40 28 18 15 23 22 18 15 17 16 16 8 30-39 36 32 21 19 21 18 19 15 15 12 14 14 10 Age(years) 40-49 26 17 16 15 10 15 12 12 13 8 7 6 9 50-59 28 17 17 13 17 9 9 11 11 8 9 6 10 60-69 22 12 11 11 10 9 8 8 8 7 5 4 8 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 179 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Donations for charitable purposes High-end hi-fi equipment Wine/Champagne High quality spirits/whisky Beer (Wrist)Watches Handbags Exclusive accessories(e.g. belts, leather bags etc.) Antiques Costume jewellery Porcelain/Glasswork None of these products Total 8 8 7 7 6 6 6 5 4 3 3 39 Gender Male Female 7 9 10 5 9 5 10 3 10 1 7 4 3 8 5 6 5 4 3 3 2 3 32 45 18-29 13 7 9 8 8 7 11 8 5 8 3 18 30-39 9 11 10 10 9 9 7 7 6 6 3 26 Age(years) 40-49 9 10 7 7 3 6 5 3 5 0 4 46 50-59 6 8 6 5 5 4 4 5 4 1 2 48 60-69 6 3 5 5 5 2 2 1 2 1 1 55 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 180 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel PC/Tablet/Smartphone Eating out(restaurants) Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Furniture Bicycle Kitchen furniture and equipment Cosmetics/Perfume High quality jewellery Do-it-yourself/ garden tools Basis: 1,200 cases, total sample; figures in%. Total 31 24 19 15 15 15 14 13 12 11 10 9 9 Education Low Medium High 21 29 38 19 21 29 13 18 23 10 14 19 16 13 16 13 14 16 10 14 17 13 12 14 8 13 14 8 8 14 8 9 12 6 10 11 9 11 7 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 19 29 52 19 25 32 11 16 34 12 14 24 13 14 22 11 15 19 11 12 25 9 12 22 7 13 18 5 10 19 7 10 13 6 10 12 7 9 13 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 181 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Donations for charitable purposes High-end hi-fi equipment Wine/Champagne High quality spirits/whisky Beer (Wrist) Watches Handbags Exclusive accessories(e.g. belts, leather bags etc.) Antiques Costume jewellery Porcelain/ Glasswork None of these products Total 8 8 7 7 6 6 6 5 4 3 3 39 Education Low Medium High 6 8 10 5 7 10 4 6 11 7 6 8 5 6 7 6 4 7 5 6 6 5 5 6 2 4 6 3 3 4 2 3 3 51 40 29 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 9 7 15 5 9 8 2 7 17 5 7 11 3 7 7 6 5 9 4 6 9 4 5 9 4 4 7 3 3 4 0 3 4 53 38 18 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 182 Media usage Now we would like to know your habits and ways of using media. How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online? Internet(no social media) Communication/messenger services (e.g. WhatsApp, Skype) "Normal" television programme 80 66 49 11 4 122 16 6 13 8 20 10 3 7 11 Radio 42 23 9 4 10 12 Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) 51 26 30 16 6 4 5 18 13 3 6 22 Online media libraries of TV channels 10 21 24 9 18 18 Music streaming services(e.g. Spotify) 22 18 11 4 10 35 Basis: 1,200 cases, total sample; figures in%. Computer games/video games Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from suppliers of products and services Books/Audiobooks 17 18 14 5 13 16 18 15 7 14 10 18 21 9 20 13 19 17 9 20 32 31 23 22 Daily newspaper 19 16 13 5 19 29 Journals, magazines 6 17 20 11 22 25 Watch Blu-ray Discs, DVDs 2 4 11 10 35 39 Cinema 12 5 15 53 26 Daily Several times a week Several times a month About once a month Rare Never social-ecological transformation 183 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“At least several times a month“ Internet(no social media) Communication/messenger services(e.g. WhatsApp, Skype) "Normal" television programme Radio Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Online media libraries of TV channels Music streaming services(e.g. Spotify) Computer games/video games Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from providers of products and services Books/Audiobooks Daily newspaper Journals, magazines Watch Blu-ray Discs, DVDs Cinema Total EST INT PER COS 95 99 97 97 98 88 87 89 87 93 79 82 79 77 70 74 82 72 77 75 74 76 61 77 89 68 70 66 71 83 55 63 55 52 63 51 58 52 61 68 50 48 34 55 61 49 56 46 53 68 49 57 51 47 55 49 55 62 51 60 48 59 50 46 56 42 57 41 47 43 16 18 10 17 23 7 9 5 10 8 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 98 94 90 88 83 91 82 81 83 80 71 78 81 66 58 69 58 55 62 44 51 49 30 35 60 39 49 53 27 41 56 47 51 36 40 49 51 33 48 45 26 43 26 11 20 7 2 4 strongly overrepresented overrepresented CMA SEN PRO 86 89 97 77 85 94 82 77 74 67 71 66 64 77 80 52 70 82 34 59 62 23 53 70 43 50 61 26 51 62 38 29 48 28 43 58 30 45 52 32 46 41 12 15 8 - 17 7 strongly underrepresented underrepresented social-ecological transformation 184 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“At least several times a month“ Internet(no social media) Communication/messenger services(e.g. WhatsApp, Skype) "Normal" television programme Radio Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Online media libraries of TV channels Music streaming services(e.g. Spotify) Computer games/video games Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from suppliers of products and services Books/Audiobooks Daily newspaper Journals, magazines Watch Blu-ray Discs, DVDs Cinema Basis: 1,200 cases, total sample; figures in%. Total 95 88 79 74 74 68 55 51 50 49 49 49 48 42 16 7 Gender Male Female 96 94 86 89 81 77 76 73 72 75 70 67 61 50 51 51 57 42 55 43 52 45 44 53 53 42 47 37 20 12 8 6 18-29 94 94 59 61 91 84 55 83 64 71 34 52 40 34 22 17 30-39 96 93 74 75 84 82 56 63 63 61 44 50 41 35 20 7 Age(years) 40-49 95 89 77 75 75 75 57 52 49 51 53 49 47 45 16 7 50-59 97 82 86 79 64 60 55 37 42 38 54 46 53 48 13 3 60-69 94 81 96 80 56 42 54 22 31 26 59 47 55 48 11 1 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 185 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“At least several times a month“ Internet(no social media) Communication/messenger services(e.g. WhatsApp, Skype) "Normal" television programme Radio Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Online media libraries of TV channels Music streaming services(e.g. Spotify) Computer games/video games Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from suppliers of products and services Books/Audiobooks Daily newspaper Journals, magazines Watch Blu-ray Discs, DVDs Cinema Basis: 1,200 cases, total sample; figures in%. Total 95 88 79 74 74 68 55 51 50 49 49 49 48 42 16 7 Education Low Medium High 90 96 98 84 85 92 85 76 77 75 73 75 68 74 77 57 70 75 47 55 61 32 54 61 44 51 52 36 47 59 44 51 50 32 48 60 41 46 53 35 42 47 14 14 20 4 7 8 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 92 96 98 80 89 94 77 79 83 65 77 82 74 73 80 60 69 82 44 59 67 42 51 62 52 50 47 43 49 62 45 52 54 41 51 52 34 50 57 31 46 53 18 15 19 5 7 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 186 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? 49 41 37 10 38 16 11 6 25 18 26 16 17 17 2 6 13 34 45 64 68 72 77 92 Basis: 1,200 cases, total sample; figures in%. Frequently Occasionally Never social-ecological transformation 187 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ YouTube Facebook Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 49 61 37 51 60 52 38 43 29 52 59 41 43 28 40 46 54 41 33 47 41 36 37 45 34 42 51 41 20 20 14 37 50 16 17 13 20 17 23 10 9 10 19 24 11 10 7 15 16 13 5 8 2 14 15 10 12 5 16 13 12 5 8 3 10 14 6 12 3 9 11 8- 2- 7 6 2 1 1 5 2 2- 1- 7 2 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 188 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ YouTube Facebook Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total 49 41 37 16 11 10 6 2 Gender Male Female 55 42 40 42 33 40 16 17 15 6 7 13 7 5 2 2 18-29 71 32 71 39 18 16 7 5 30-39 64 52 48 19 12 11 8 3 Age(years) 40-49 50 40 33 10 12 11 9 1 50-59 34 40 20 10 7 6 5 1 60-69 25 41 13 5 5 7 1 0 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 189 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ YouTube Facebook Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total 49 41 37 16 11 10 6 2 Education Low Medium High 37 51 54 48 42 36 22 37 46 13 18 17 7 11 12 8 12 10 1 5 10 1 2 3 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 51 49 45 42 42 45 33 37 40 17 16 18 8 11 15 10 10 10 3 6 11 3 1 3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 190 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest TikTok Twitter LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 87 87 81 85 93 92 83 80 78 91 94 66 68 54 67 70 76 57 61 71 69 62 55 59 48 62 75 63 35 40 28 56 72 36 43 37 41 44 40 26 37 18 27 43 32 34 21 35 39 41 21 27 24 38 40 28 28 21 36 39 29 14 23 12 35 39 23 31 20 29 39 27 6 20 2 26 28 8 10 4 17 11 8 2 7 1 11 11 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 191 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest TikTok Twitter LinkedIn Tumblr Total 87 66 55 36 32 28 23 8 Gender Male Female 89 84 66 65 53 57 26 46 33 32 35 20 26 21 10 7 18-29 95 65 89 54 59 46 33 17 30-39 93 73 67 35 36 32 31 10 Age(years) 40-49 89 68 52 34 32 28 28 9 50-59 83 63 38 30 22 21 16 4 60-69 75 60 31 30 14 14 11 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 192 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest TikTok Twitter LinkedIn Tumblr Total 87 66 55 36 32 28 23 8 Education Low Medium High 82 87 89 70 68 61 38 56 65 32 42 35 28 36 32 19 27 34 9 19 37 5 10 9 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 83 88 88 69 67 66 50 55 63 34 39 36 33 34 29 24 29 34 15 25 36 10 8 8 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 193 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? It is important for me to have trustworthy sources of information. For me, it is very important to get a quick overview of important topics. I find it important to learn about a topic from different sources of information. Protecting my personal data on the internet is extremely important to me- I'm careful about that. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. I prefer short, concise information that summarises the most important things. Media help me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Basis: 1,200 cases, total sample; figures in%. 63 33 31 38 53 81 47 43 82 44 44 11 1 43 44 11 2 34 50 14 2 30 54 13 3 31 39 18 12 Applies completely Somewhat applies Mostly doesn’t apply Doesn’t apply at all social-ecological transformation 194 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely/ Somewhat applies“ It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 96 98 99 94 95 96 96 96 94 89 98 For me, it is very important to get a quick overview of important topics. 91 95 91 94 92 93 92 84 86 85 94 I find it important to learn about a topic from different sources of information. 90 95 96 91 95 90 86 89 81 74 97 Protecting my personal data on the internet is extremely important to me- I'm careful about 88 93 91 89 86 91 89 84 93 78 82 that. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 87 92 96 86 92 88 82 88 84 72 93 I prefer short, concise information that summarises the most important things. 84 83 78 85 83 86 94 84 84 79 85 Media help me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 83 87 86 88 91 86 74 77 72 72 90 70 74 73 77 65 75 67 68 61 69 70 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 195 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely/ Somewhat applies“ Total It is important for me to have trustworthy sources of information. 96 For me, it is very important to get a quick overview of important topics. 91 I find it important to learn about a topic from different sources of information. 90 Protecting my personal data on the internet is extremely important to me- I'm careful about 88 that. I attach great importance to being thoroughly informed in order to better understand 87 backgrounds and contexts. I prefer short, concise information that summarises the most important things. 84 Media help me to form my own opinion on important topics. 83 On social networks, I mainly want to exchange information with my friends- I get my 70 information elsewhere. Gender Male Female 95 96 89 93 91 89 87 89 89 86 78 90 84 83 71 70 18-29 92 89 89 76 83 83 86 71 30-39 95 89 89 86 89 82 81 71 Age(years) 40-49 95 89 91 89 89 82 79 74 50-59 99 93 92 93 90 85 85 69 60-69 98 95 89 95 89 89 84 66 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 196 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely/ Somewhat applies“ It is important for me to have trustworthy sources of information. Total 96 For me, it is very important to get a quick overview of important topics. 91 I find it important to learn about a topic from different sources of information. 90 Protecting my personal data on the internet is extremely important to me- I'm careful about 88 that. I attach great importance to being thoroughly informed in order to better understand 87 backgrounds and contexts. I prefer short, concise information that summarises the most important things. 84 Media help me to form my own opinion on important topics. 83 On social networks, I mainly want to exchange information with my friends- I get my 70 information elsewhere. Education Low Medium High 95 96 96 90 92 92 85 88 95 92 90 84 86 87 90 87 85 82 80 82 86 67 71 72 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 95 96 97 91 91 93 86 90 96 88 86 92 83 89 92 84 83 83 79 84 88 72 69 76 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 197 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“ It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 63 70 90 57 66 46 55 70 64 36 69 I find it important to learn about a topic from different sources of information. 47 49 65 45 60 36 35 64 41 25 52 Protecting my personal data on the internet is extremely important to me- I'm careful about 44 54 47 36 42 33 43 64 69 23 38 that. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 43 48 61 38 52 34 32 60 41 24 44 For me, it is very important to get a quick overview of important topics. 38 40 45 39 41 30 35 38 46 27 41 I prefer short, concise information that summarises the most important things. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Media help me to form my own opinion on important topics. 34 40 33 37 30 24 39 40 39 28 34 31 35 34 31 32 27 29 33 34 21 36 30 35 37 29 42 24 20 27 30 20 31 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 198 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“ Total It is important for me to have trustworthy sources of information. 63 I find it important to learn about a topic from different sources of information. 47 Protecting my personal data on the internet is extremely important to me- I'm careful about 44 that. I attach great importance to being thoroughly informed in order to better understand 43 backgrounds and contexts. For me, it is very important to get a quick overview of important topics. 38 I prefer short, concise information that summarises the most important things. 34 On social networks, I mainly want to exchange information with my friends- I get my 31 information elsewhere. Media help me to form my own opinion on important topics. 30 Gender Male Female 61 64 49 45 40 47 46 40 35 41 30 38 33 30 31 28 18-29 55 45 32 36 39 38 27 24 30-39 60 47 40 43 37 34 31 30 Age(years) 40-49 63 50 44 45 36 29 35 33 50-59 68 50 49 47 40 36 32 35 60-69 66 44 52 45 37 31 31 25 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 199 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“ It is important for me to have trustworthy sources of information. Total 63 I find it important to learn about a topic from different sources of information. 47 Protecting my personal data on the internet is extremely important to me- I'm careful about 44 that. I attach great importance to being thoroughly informed in order to better understand 43 backgrounds and contexts. For me, it is very important to get a quick overview of important topics. 38 I prefer short, concise information that summarises the most important things. 34 On social networks, I mainly want to exchange information with my friends- I get my 31 information elsewhere. Media help me to form my own opinion on important topics. 30 Education Low Medium High 60 60 66 42 42 54 55 41 39 40 41 47 39 39 36 37 35 31 33 29 31 28 26 33 Net equivalent income(HH/month) Low<60% (<1.247€) Medium 60-140% (1.247-2.910€) High>140% (>2.910€) 57 64 70 40 47 59 48 42 42 39 43 51 37 37 43 35 34 32 33 30 36 31 29 33 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Imprint social-ecological transformation 201 Contact persons Dr Christoph Schleer Associate Director Research& Consulting christoph.schleer@sinus-institut.de +49 6221 8089-27 Naima Wisniewski Research& Consulting naima.wisniewski@sinus-institut.de +49 6221 8089-54 © Copyright 2023 SINUS Market and Social Research GmbH This work is protected by copyright. No part of it may be reproduced or processed, duplicated or distributed using electronic systems in any form(photocopy, microfilm or any other process), not even for the purpose of teaching, without the written consent of Sinus Markt- und Sozialforschung GmbH. Quotations and reprints, including excerpts, are only permitted with express permission and reference to the source. Part of the INTEGRAL-SINUS-OPINION Group