social-ecological transformation SINUS Study for the Friedrich-Ebert-Stiftung Social-ecological transformation Country report Canada Heidelberg, September 2023 Teil der INTEGRAL-SINUS-OPINION Gruppe social-ecological transformation 2 Task and objectives Empirical survey to identify opposing and advocating groups of the social-ecological transformation • The world is undergoing far reaching changes. There seems to be no end to reports of record heat, storms and forest fires. Climate policy has been dodged for a long time; progress must be made quickly in phasing out fossil fuels and building up an energy supply and industrial production based on renewable energy. • At the same time, the pressure for change increasingly affects citizens directly. The path to a climate-neutral economy is associated with enormous technological, economic and social challenges: The accelerated expansion of renewable energy, the heat and transport transition, the structural change of the economy- all of this will increasingly affect citizens. • Against this background, the SINUS Institute conducted a large-scale population survey in Europe and North America on behalf of the Competence Centre for Climate and Social Justice of the Friedich-Ebert-Stiftung: across 19 countries, the research delved into the perceptions, interests, and concerns that individuals associate with the social-ecological transformation. The survey’s primary objective was twofold: first, to provide an encompassing overview of attitudes towards climate policy, and second, to explore the degree of receptivity among various social segments toward climate policy measures. To achieve the latter, the survey design incorporated the Sinus-Meta-Milieus target group model. • The study results are intended to stimulate public discussions and provide an in-depth analysis of the conditions under which the climateneutral transformation of national economies can succeed and be supported by broad public acceptance. Based on these analyses, developing country- and milieu-specific communication strategies that address the population's different interests and fears and appropriately address them through suitable forms of communication is essential. social-ecological transformation 3 Table of contents 01 02 03 Method and sample 04 Problem awareness  Importance of environmental, nature and climate protection  Relevance of environmental policy fields of action  Relevance of climate change as a topic  Attitudes towards climate change  Consequences of climate change- anxiety scale Climate and environmentally conscious behavior  Attitudes towards climate and environmentally conscious behavior  Barriers to climate and environmentally conscious behavior  Motivators of climate and environmentally conscious behavior 05 06 Changing way of living and economies  Assessment of the need for change  Attribution of responsibility  Attitudes towards policies  Attitudes towards the energy and heat transition Interest in information and level of knowledge  Interest in information and level of knowledge: Climate  Interest in information and level of knowledge: policies Appendix: Communication  Topic interest in general  Consumer interests  Media usage  Communication expectations social-ecological transformation 1 Method and sample social-ecological transformation Methodology and sample Method Standardized online survey (CAWI) Quota sample(gender, age, education and region) The interviews were conducted in the local language. Data collection Ø Interview duration: 25 minutes The data collection was carried out by Sociotrend GmbH. Target group Resident population aged from 18 to 69 years Sample size 1,201 persons Survey period 09.06.- 30.06.2023 5 Survey content • Awareness of environmental, nature and climate protection issues • Climate and environmentally conscious behavior: Attitudes, barriers, and motivators • Attitudes towards change in way of living and economies: Necessity of change, attribution of responsibility and policies • Interest in information and level of knowledge: Climate change, ecological contexts and political measures social-ecological transformation 6 Methodology and sample Evaluation of the survey results • This report presents the survey results for Canada . The key findings are presented in graphs and charts. For better readability and comprehensibility, the percentages have been rounded to whole numbers. • The data set was analysed for differences in the response behavior of different population groups and presented in tabular form. The sociodemographic characteristics of gender, age, education and net equivalent income were taken into account. • Gender: Female, Male (The answer category„non-binary" was taken into account in the survey, but not evaluated due to too small number of cases). • Age groups: 18- to 29-year-olds, 30- to 39-year-olds, 40- to 49-year-olds, 50- to 59-year-olds, 60- to 69-year-olds • Education groups: low: "No school education or vocational training(yet)" or"lower secondary school with or without completed apprenticeship, or vocational training"; medium: "High school diploma or equivalent certificate(GED)" or"Certificate of Apprenticeship or Certificate of Qualification" or"Non-university certificate or diploma/ other trades certificate or diploma with duration of less than 2 years"; high: "Non-university certificate or diploma/ other trades certificate or diploma with duration of more than 2 years" or"University(e. g. Bachelor's degree, first professional degree, Master's degree, Earned doctorate)".g. Bachelor's degree, first professional degree, Master's degree, Earned doctorate)". • Net equivalent income*: low: less than 60% of median income; medium: 60 to 140% of median income; high: more than 140% of the median income * Net equivalent income is net income weighted according to the number and age of persons living in the household. To calculate the net equivalized income, the net household income is divided by the number of persons weighted according to the OECD scale. This yields a needs-weighted per capita net income. The calculated equivalized income was divided into three groups(below 60%, 60-140%, above 140% of median income) using the median disposable income available from the OECD. social-ecological transformation 7 Methodology and sample Evaluation of the survey results • In addition to differentiation according to sociodemographic characteristics, the data were analyzed according to the milieu affiliation of the respondents. By evaluating the findings according to the Sinus meta-milieus, the sociodemographic analysis is supplemented by way of living and value components. • The milieu perspective does not replace the study of socio-demographic characteristics, but complements and refines them by by taking into account fundamental values that determine way of living and life goals, as well as everyday attitudes towards family, work, leisure and consumption, for example. • Established test procedures of empirical social research were used to examine the statistical significance of survey results. Differences in the response behavior of the analyzed population groups were tested using a chi-square test(e.g., age group of 18 to 29 years compared to the average). This is based on a confidence interval of 95% or 99%, which is customary for social science purposes. • The examined characteristics are interpreted as overrepresented or underrepresented in the sample if the probability of this is at least 95%. Characteristics are considered to be strongly overrepresented or strongly underrepresented if a probability of 99% is applied. • The result of the significance test always depends on the size of the group. The larger the group(e.g., group of people with high educational qualifications), the more likely it is that even weak over- and underrepresentations will be shown to be significant. For this reason, it can happen in individual cases that identical numerical values are presented as having different degrees of over- or under-representation. social-ecological transformation 8 Demographic structure of the sample Gender Men Women 51 49 Age ø 43.8 years 18 to 29 years 23 30 to 39 years 21 40 to 49 years 19 50 to 59 years 19 60 to 69 years 18 Basis: 1,201 cases, total sample; figures in%. Marital status Single In partnership, living separately In partnership, living together Married/ registered partnership Living in separation/ Divorced Widowed Persons in household 1 person 2 people 3 people 4 people 5 people 6 persons and more 29 4 17 40 8 2 22 36 22 14 4 2 Education degree Low Medium High 7 31 62 Children in household YES Yes, children aged 0-5 years Yes, children aged 6-13 Yes, children aged 14-17 Yes, children aged 18 and older(adult children) There are no children living in my household 38 11 15 10 11 62 social-ecological transformation 9 Demographic structure of the sample Occupational status In education In employment Manager or working in management Other employee Labourer Self-employed/entrepreneur Unemployed/Jobseeker Pensioner/retired Home-maker(m/f) 5 21 30 10 7 5 17 5 Basis: 1,201 cases, total sample; figures in%. Net household income Less than 1.300 CAD 4 1,300-2,699 CAD 14 68 2,700-3,999 CAD 15 4,000-5,399 CAD 19 5,400-6,699 CAD 18 Above 6,699 CAD 22 Not specified 8 Size of residency(number of inhabitants) 25 28 26 11 3 7 Below 1.000 1.000 10.000 10.000- 100.000->1.000.000 100.000 1.000.000 I don't know Region Atlantic Region Central Canada Prairie Provinces West Coast North 6 62 18 14 0 social-ecological transformation 10 The Sinus-Meta-Milieus ® in Canada 18 to 69 year olds Social status Higher Middle Lower Basic Values Established 12% Intellectuals 12% Performers 10% Cosmopolitan Avantgarde 9% Traditionals 7% Conventional Mainstream 12% Adaptive Navigators 11% Progressive Realists 9% SensationOriented 9% Consumer-Materialists 9% © SINUS Traditional Sense of Duty and Order Modernization Individualization, Self-actualization, Pleasure Re-organization Multiple Options, Experimentation, Paradoxes social-ecological transformation 11 The Sinus-Meta-Milieus ® Short summary Established Status-driven conservative elite: High self-confidence, traditional responsibility and performance ethics, exclusivity and status claims, acceptance of social order Intellectuals Academic elite with post-material beliefs: High affinity for enjoyment, sensuality, art and culture, critical of globalisation, advocate for justice and public welfare, taking responsibility for oneself and others, affinity for education and high quality of life Performers Efficiency- and progress-oriented modern elite: Global economic and liberal thinking, affinity for higher consumption, modern design, early adopting, interest in technology and digital, competitive and careeroriented, networker, open to change Cosmopolitan Avantgarde Ambitious and individualistic avant-garde: Cosmopolitan, urban, mobile and flexible, digital nomads, way of living vanguards, pronounced self-expression, postmodern way of living elite, antimainstream, desire to stand out, joie de vivre, ambitious and successoriented Progressive Realists Drivers of social transformation: Sustainable way of living but without renunciation, driving the global social transformation, progressive, optimistic, ease of dealing with contradictions, party and protest, seriousness and entertainment Adaptive Navigators SensationOriented Conventional Mainstream Traditionals ConsumerMaterialists Modern mainstream: Flexible pragmatists, young modern middle class, high willingness to adapt and perform, modern way of living, digital affinity, reliable and loyal, open to new – but tested and verified- things Materialistic- and entertainment-focused lower middle-class: Hedonistic, with focus on today, conspicuous consumption, unconcerned, open to risks, anti-bourgeois yet materialistic way of living, rejection of political correctness and conventions, looking for fun, action, entertainment, stimulation Harmony-seeking older middle-class: Desire for secure circumstances, fear of losing achievements, search for community, cohesion, social life, neighbourly support, distrust towards elites, feeling of being left out in favour of other groups, down to earth Order-seeking older generation: Petty bourgeois world, traditional working-class culture, desire for social security, harmony, consistency, voluntarily disconnection from modern way of living and digital culture, desire for simple, safe, down to earth Lower class striving for validation: Precarious living conditions, undemanding adaptation to necessities, desire for consumption standard of the middle class, defiant cohesion within their own community, fear of speed of change and being left behind social-ecological transformation 2 Problem awareness social-ecological transformation 13 Main findings Problem awareness Importance of environmental, nature and climate protection • Public health service or care is the most frequently cited of the top five political topics, with 67% mentions. Inflation/decreasing purchasing power ranks second with 58% of mentions. The third most frequently mentioned issue is environmental, nature and climate protection(50%). Relevance of environmental policy fields of action • Among the top five challenges to sustaining our livelihoods, respondents most frequently cited climate change or climate-damaging emissions(60%), waste in the environment and living environment(59%), and air pollution or air quality(50%). Water pollution or water quality is cited fourth most often(46%), and the state of the oceans fifth most often(43%). Increasing traffic and noise are seen least frequently as priority areas for environmental policy action(17%). Relevance of climate change as a topic • A clear majority of the population considers climate change to be a(very) important Topic for Canada: on a scale of 0 "completely irrelevant" to 10"absolutely important", 62% of respondents select scale points 8 to 10, and another 23% select scale points 6 to 7. In contrast, only 4% of respondents select scale points 0 to 2. The scale average is 7.6. social-ecological transformation 14 Main findings Problem awareness Attitudes towards climate change • 93% of respondents believe that the destruction of nature endangers people and their livelihoods(highest level of agreement"Fully agree": 54%). At the same time, 81% say they are afraid of the consequences of climate change(highest level of agreement: 40%), while 38% think that many things are very exaggerated when it comes to the consequences of climate change(highest level of agreement: 13%). When asked whether there are more important problems in our country than climate change, 58% agree(highest level of agreement: 21%) and 42% disagree. The situation is similar with the statement that we should rather focus on adapting to the consequences of climate change instead of putting climate protection in the foreground: while 55% agree(highest level of agreement: 13%), 45% disagree. Consequences of climate change • The increase in extreme weather events is by far the most frightening for the population: 65% of respondents rank the increase in extreme weather events among the five consequences of climate change that frighten them the most. Forest fires and forest dieback are the second most cited, with 47% citing them. Respondents are third most afraid of an increase in humanitarian crises or a spread of(new) diseases(44%). Significantly fewer respondents are afraid of increased immigration and migration(16%). social-ecological transformation 15 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Canada to take care of? Please select up to 5 topics. Politically relevant topics Public health service and care Inflation, declining purchasing power Environmental, nature and climate protection Adequate and affordable living spaces Employment offers and fair wages More social justice Education, schools and universities Economic development and competitiveness Criminality, internal security Fair pensions and retirement provision Secure energy supply and affordable energy prices Migration and integration of immigrants Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalization Basis: 1,201 cases, total sample; figures in%. 36 28 28 27 27 26 24 21 17 16 13 4 67 58 50 social-ecological transformation 16 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Canada to take care of? Please select up to 5 topics. Public health service and care Inflation, declining purchasing power Environmental, nature and climate protection Adequate and affordable living spaces Employment offers and fair wages More social justice Education, schools and universities Economic development and competitiveness Criminality, internal security Fair pensions and retirement provision Secure energy supply and affordable energy prices Migration and integration of immigrants Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalization Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 67 71 88 55 57 58 62 49 58 51 50 61 78 44 51 36 34 39 34 35 28 30 14 36 35 28 29 42 26 24 27 26 34 34 31 27 27 21 35 29 26 26 24 31 27 24 28 16 18 27 21 20 14 16 21 17 14 18 24 14 16 15 7 13 11 13 14 11 17 12 4 2 1 6 4 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 62 74 76 57 65 57 49 40 49 26 36 41 31 28 26 22 24 28 22 28 24 26 24 22 16 32 36 27 28 34 30 28 19 21 20 11 11 22 16 16 8 12 4 5 3 strongly overrepresented overrepresented CMA SEN PRO 69 45 68 71 55 54 30 30 60 44 29 45 29 23 29 29 29 28 16 24 34 17 36 30 26 25 20 34 17 14 13 20 22 12 14 16 25 23 15 4 16 24 3 6 5 strongly underrepresented underrepresented social-ecological transformation 17 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Canada to take care of? Please select up to 5 topics. Public health service and care Inflation, declining purchasing power Environmental, nature and climate protection Adequate and affordable living spaces Employment offers and fair wages More social justice Education, schools and universities Economic development and competitiveness Criminality, internal security Fair pensions and retirement provision Secure energy supply and affordable energy prices Migration and integration of immigrants Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalization Basis: 1,201 cases, total sample; figures in%. Total 67 58 50 36 28 28 27 27 26 24 21 17 16 13 4 Gender Male Female 60 74 58 58 49 50 29 42 27 29 24 32 25 30 34 19 26 26 22 26 26 15 20 13 19 13 16 11 5 2 18-29 53 45 54 33 39 29 33 28 23 16 29 19 16 18 8 30-39 56 58 46 38 33 27 32 31 24 18 19 18 14 17 4 Age(years) 40-49 68 67 42 37 29 27 27 32 29 19 14 17 17 10 2 50-59 81 66 52 36 22 28 24 23 27 25 20 13 17 11 1 60-69 81 57 55 36 14 30 19 18 29 44 18 16 15 10 2 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 18 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Canada to take care of? Please select up to 5 topics. Public health service and care Inflation, declining purchasing power Environmental, nature and climate protection Adequate and affordable living spaces Employment offers and fair wages More social justice Education, schools and universities Economic development and competitiveness Criminality, internal security Fair pensions and retirement provision Secure energy supply and affordable energy prices Migration and integration of immigrants Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalization Basis: 1,201 cases, total sample; figures in%. Total 67 58 50 36 28 28 27 27 26 24 21 17 16 13 4 Education Low Medium High 60 70 66 50 62 57 43 44 53 33 38 36 31 31 26 33 31 27 16 25 30 11 20 32 27 26 26 38 32 18 18 22 20 18 12 18 16 18 14 10 11 15 2 2 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 68 65 63 62 58 44 49 51 52 38 33 36 32 26 20 33 24 26 28 27 24 19 34 32 24 28 24 27 24 16 16 23 35 16 16 20 16 16 15 12 14 22 4 3 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 19 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Environmental policy fields of action Climate change, climate-damaging emissions Waste in the environment and living environment Air pollution/air quality Pollution of the water/water quality State of the oceans Increasing consumption of energy and raw materials Condition of forests, e.g. deforestation Species extinction in the animal and plant world Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. 60 59 50 46 43 35 32 27 27 25 17 social-ecological transformation 20 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment Air pollution/air quality Pollution of the water/water quality State of the oceans Increasing consumption of energy and raw materials Condition of forests, e.g. deforestation Species extinction in the animal and plant world Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 60 67 89 60 54 59 59 60 59 60 50 58 46 54 45 46 44 49 42 44 43 47 48 36 34 35 34 30 45 40 32 25 36 28 31 27 28 35 25 31 27 22 26 28 33 25 27 23 25 19 17 22 9 23 17 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 55 56 59 42 38 75 52 66 62 57 47 63 44 52 53 46 50 49 48 51 50 48 41 41 34 49 48 42 33 55 37 38 22 23 37 40 27 36 40 40 28 35 19 26 27 29 24 29 29 29 33 20 20 28 28 31 24 20 25 24 13 16 13 14 30 13 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 21 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment Air pollution/air quality Pollution of the water/water quality State of the oceans Increasing consumption of energy and raw materials Condition of forests, e.g. deforestation Species extinction in the animal and plant world Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. Total 60 59 50 46 43 35 32 27 27 25 17 Gender Male Female 57 63 59 58 52 48 45 47 42 43 41 29 31 34 26 28 25 29 23 27 20 14 18-29 61 61 49 40 34 42 28 32 25 28 21 30-39 59 56 51 46 38 40 29 24 29 26 18 Age(years) 40-49 55 59 48 47 45 38 34 25 21 21 17 50-59 63 56 51 49 50 31 34 27 25 22 15 60-69 64 60 50 50 50 22 37 28 33 27 13 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 22 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment Air pollution/air quality Pollution of the water/water quality State of the oceans Increasing consumption of energy and raw materials Condition of forests, e.g. deforestation Species extinction in the animal and plant world Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. Total 60 59 50 46 43 35 32 27 27 25 17 Education Low Medium High 54 49 66 56 53 62 56 56 46 54 51 43 44 46 41 23 29 40 40 33 31 26 30 26 22 31 25 17 26 25 9 16 19 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 60 59 63 57 58 63 47 52 48 47 46 41 44 42 38 30 37 46 36 30 27 29 28 21 29 26 24 27 24 20 16 19 14 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 23 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally consider this topic for Canada? 4 3 2 56 7 8 1 0 0= completely irrelevant, can be forgotten Ø= 7,6 9 10 10= absolutely important, more important than anything else Basis: 1,201 cases, total sample; figures in%. 62 23 447 (0-2)(3-4)(5)(6-7)(8-10) social-ecological transformation 24 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally consider this topic for Canada? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 22 25 38 26 20 6 20 26 10 12 32 16 20 18 20 23 9 17 12 8 10 22 24 30 28 22 22 25 20 32 22 22 20 16 8 12 14 15 24 18 13 14 21 15 7 7 1 8 6 11 2 7 10 13 9 7 5 3 2 8 12 10 5 17 7 1 1 1 1- 3 3 3 2- 2 3 2- 2 2 3 4- 5 9 1 1 -- 1- 1 1- 6 1 1 -- 1 1- 2 1 4 1 2 2- 2- 5 4 3 4 2 1 7,6 8,1 8,7 8,0 7,8 6,7 7,3 7,8 6,3 6,9 8,0 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 25 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally consider this topic for Canada? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 22 16 24 16 7 7 1 3 1 1 2 7,6 Gender Male Female 18 24 14 18 25 23 17 14 7 7 8 6 2 1 4 2 1 0 1 1 3 2 7,3 7,8 18-29 23 15 27 18 7 4 2 1 0 1 2 7,8 30-39 22 21 20 15 10 6 2 3 0 2 7,8 Age(years) 40-49 19 15 22 18 6 8 2 4 2 1 2 7,3 50-59 19 13 29 14 6 9 1 4 1 1 3 7,4 60-69 25 16 23 12 6 9 1 3 1 1 2 7,6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 26 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally consider this topic for Canada? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 22 16 24 16 7 7 1 3 1 1 2 7,6 Education Low Medium High 30 21 21 10 13 18 22 21 26 8 15 16 7 9 6 13 8 6 - 3 1 1 4 3 1 2 0 4 1 0 3 4 2 7,4 7,2 7,8 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 22 20 23 17 18 10 23 23 28 15 16 17 6 9 8 8 6 5 2 2 1 2 3 4 1 1 0 1 1 1 2 2 2 7,6 7,6 7,6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 27 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? The destruction of nature endangers people and their livelihoods. 93 I am afraid of the consequences of climate change. 81 There are more important problems in our country than climate 58 change. Instead of focusing on climate protection, we should rather 55 concentrate on adapting to the consequences of climate change. When it comes to the consequences of climate change, many 38 things are greatly exaggerated. Basis: 1,201 cases, total sample; figures in%. 54 39 61 7 40 41 13 6 19 21 37 31 11 42 13 42 33 12 45 13 25 33 29 62 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 28 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." The destruction of nature endangers people and their livelihoods. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 93 98 98 92 94 88 91 96 89 81 97 I am afraid of the consequences of climate change. 81 90 93 84 83 75 74 87 59 74 92 There are more important problems in our country than climate change. 58 53 24 67 64 72 66 48 70 71 48 Instead of focusing on climate protection, we should rather concentrate on adapting to the 55 50 25 56 56 60 65 54 61 67 58 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 38 31 6 42 38 50 46 34 45 61 33 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 29 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total The destruction of nature endangers people and their livelihoods. 93 I am afraid of the consequences of climate change. 81 There are more important problems in our country than climate change. 58 Instead of focusing on climate protection, we should rather concentrate on adapting to the 55 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 38 Gender Male Female 89 95 78 84 63 54 59 51 46 31 18-29 93 89 64 58 44 30-39 92 84 62 61 48 Age(years) 40-49 90 74 61 55 40 50-59 92 76 54 47 31 60-69 94 79 46 51 26 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 30 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." The destruction of nature endangers people and their livelihoods. Total 93 I am afraid of the consequences of climate change. 81 There are more important problems in our country than climate change. 58 Instead of focusing on climate protection, we should rather concentrate on adapting to the 55 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 38 Education Low Medium High 93 92 93 70 76 85 57 62 56 63 61 51 40 43 36 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 93 92 93 81 81 81 55 61 62 56 55 61 34 41 45 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 31 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Consequences of climate change Increase in extreme weather events 65 Forest fires, forest dieback 47 Increase in humanitarian crises, spread of(new) diseases 44 Water shortage in everyday life 40 Rising sea levels due to melting of the poles 37 Species extinction in the animal and plant world 37 Impairment of my health and personal quality of life 34 Economic damage 29 Falling yields in agriculture 29 Military conflicts over raw materials and water 24 Increased immigration, migration 16 Don't know 2 I am not afraid 5 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 32 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Forest fires, forest dieback Increase in humanitarian crises, spread of(new) diseases Water shortage in everyday life Rising sea levels due to melting of the poles Species extinction in the animal and plant world Impairment of my health and personal quality of life Economic damage Declining yields in agriculture Military conflicts over raw materials and water Increased immigration, migration Don't know I am not afraid Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 65 70 86 61 62 47 59 53 54 40 44 51 58 43 39 40 44 49 37 29 37 44 43 41 39 37 39 49 36 42 34 44 31 34 38 29 35 16 36 27 29 23 28 25 30 24 20 28 29 27 16 10 11 15 17 2 1 1 1 1 5 -- 4 3 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 52 66 73 54 52 76 38 44 54 40 36 51 38 45 46 36 32 50 32 42 50 40 30 51 36 36 30 22 26 46 30 36 34 32 26 46 30 34 31 22 32 42 27 31 26 23 38 34 32 27 41 33 28 28 21 24 22 25 19 24 13 19 18 20 23 12 1 2 2 6 1 10 9 3 11 7 1 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 33 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Forest fires, forest dieback Increase in humanitarian crises, spread of(new) diseases Water shortage in everyday life Rising sea levels due to melting of the poles Species extinction in the animal and plant world Impairment of my health and personal quality of life Economic damage Declining yields in agriculture Military conflicts over raw materials and water Increased immigration, migration Don't know I am not afraid Basis: 1,201 cases, total sample; figures in%. Total 65 47 44 40 37 37 34 29 29 24 16 2 5 Gender Male Female 60 70 41 53 42 46 35 46 38 36 33 41 31 37 34 24 31 26 27 21 20 11 2 1 6 4 18-29 62 41 42 42 40 41 44 34 29 31 17 3 30-39 64 46 45 37 36 37 37 31 27 25 18 1 4 Age(years) 40-49 61 47 42 37 33 33 33 28 28 20 13 2 6 50-59 71 50 44 40 35 37 23 30 28 22 13 2 6 60-69 70 53 49 44 38 36 30 21 34 20 15 2 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 34 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Forest fires, forest dieback Increase in humanitarian crises, spread of(new) diseases Water shortage in everyday life Rising sea levels due to melting of the poles Species extinction in the animal and plant world Impairment of my health and personal quality of life Economic damage Declining yields in agriculture Military conflicts over raw materials and water Increased immigration, migration Don't know I am not afraid Basis: 1,201 cases, total sample; figures in%. Total 65 47 44 40 37 37 34 29 29 24 16 2 5 Education Low Medium High 60 57 70 45 47 47 32 40 47 47 42 39 29 34 39 39 35 38 34 31 35 22 25 32 36 31 27 21 21 26 17 14 16 2 2 1 7 8 3 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 64 66 65 47 46 46 41 46 46 42 38 40 35 38 39 39 36 33 32 34 37 26 32 32 30 30 26 22 27 23 17 17 10 2 0 1 5 4 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 3 Climate and environmentally conscious behavior social-ecological transformation 36 Main findings Climate and environmentally conscious behavior Attitudes towards climate and environmentally conscious behavior • 91% of respondents believe that we all have to be actively involved and start changing the way we live in order to maintain a liveable environment for us and the generations that follow(highest level of agreement"Fully agree": 51%). • In addition, 86% of respondents would be willing to do more for environmental and climate protection if the resulting costs were distributed in a socially just manner(highest level of agreement: 36%). • Slightly fewer, but still around three quarters(73%), commit themselves to actively contribute to changing society (highest level of agreement: 24%). Barriers to climate and environmentally conscious behavior • 87% believe that we should be prepared to change our way of living for the benefit of the environment(highest level of agreement"Fully agree": 41%). However, 48% say they are(also) only prepared to do something to protect the environment themselves if this does not affect their own standard of living(highest level of agreement: 13%). social-ecological transformation 37 Main findings Climate and environmentally conscious behavior • 75% would be willing to do more to protect the environment if everyone acted in this way(highest level of agreement: 27%). However, 40% do not believe that they can make a significant contribution to environmental protection with their own behavior(highest level of agreement: 11%). That others should first take the first step before one contributes to climate protection oneself is said by 38%(highest level of agreement: 11%). • 71% fear that a fundamental change in our way of living and doing businesswill be associated with high personal costs (highest approval rating: 24%). Furthermore, around half(55%) consider measures to protect the climate and the environment to be socially unjust, as they place a burden on low-income earners in particular(highest level of agreement: 17%). Fifty percent(50%) say that they personally lack the financial means to do something for climate protection(highest level of agreement: 18%). • 62% say they are annoyed when others try to tell them how to live(highest level of agreement: 24%). In addition, 51% complain that they will soon be unable to do anything at all if there are even more regulations on climate and environmental protection(highest level of agreement: 18%). • 59% believe that businesses know best how to implement the necessary change(highest level of agreement: 16%). In addition, 36% think that science and technology will solve the problem of climate change without us having to fundamentally change our way of living(highest level of agreement: 11%). social-ecological transformation 38 Main findings Climate and environmentally conscious behavior • 45% state that businesses that require a lot of energy for their production cannot implement strict climate protection requirements(highest level of agreement: 13%). Furthermore, 43% say that preserving jobs is more important than climate and environmental protection(highest level of agreement: 14%). 43% also believe that combating climate change is detrimental to The economy(highest level of agreement: 14%). • 42% of respondents find it difficult to shape their own lives in an environmentally and climate-friendly way(highest level of agreement: 12%). In addition, 65% say the poor infrastructure makes it impossible to give up the car(highest level of agreement: 26%). 28% say they cannot see changing their own behavior for something that may happen in the future (highest level of agreement: 10%). Motivators of climate and environmentally conscious behavior • In the opinion of 93% of respondents, each individual bears responsibility for ensuring that we leave a livable environment for future generations(highest level of agreement"Fully agree": 52%). In addition, 90% believe that environmental protection is a matter of decency and civic duty(highest level of agreement: 44%). That more environmental protection also means better quality of life and health for all, say 87%(highest level of agreement: 43%). 86% feel personally responsible for the preservation of nature and the environment(highest approval rating: 36%). • 89% think it significantly enhances their quality of life to spend time in nature(highest level of agreement: 46%). In addition, 84% of respondents feel a strong connection with nature(highest level of agreement: 39%). social-ecological transformation 39 Main findings Climate and environmentally conscious behavior • 84% believe that the economy must become more climate-friendly, as otherwise there is a threat of economic damage (highest level of agreement: 37%). Furthermore, 80% believe that switching to environmentally and climate-friendly products and production processes offers great employment opportunities(highest level of agreement: 27%). 85% believe that a consistent policy of environmental protection will have a positive impact on the competitiveness of businesses in the future(highest approval rating: 34%). • 82% see the industrialized countries as having a special responsibility for climate protection, as they have played a significant role causing climate change(highest level of agreement: 38%). In addition, 82% also say they feel better if they buy products that have less impact on the environment and climate(highest level of agreement: 34%). social-ecological transformation 40 Attitudes towards climate and environmentally conscious behavior Below you can see some statements. How much do you agree with the following statements? To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start 91 changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just 86 manner. 51 36 40 72 9 50 11 3 14 I commit myself to actively changing society. 73 24 49 22 5 27 Basis: 1,201 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 41 Attitudes towards climate and environmentally conscious behavior Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be 91 97 99 95 93 87 87 94 75 80 98 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 86 92 91 82 95 81 89 95 69 78 90 were distributed in a socially just manner. I commit myself to actively changing society. 73 85 72 90 81 72 66 76 40 65 88 Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be 51 63 72 56 54 29 42 65 28 35 65 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 36 42 38 44 53 22 36 37 22 27 41 were distributed in a socially just manner. I commit myself to actively changing society. 24 30 20 48 25 17 12 24 7 18 46 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 42 Attitudes towards climate and environmentally conscious behavior Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total To maintain a liveable environment for us and the generations that follow, all of us have to be 91 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 86 were distributed in a socially just manner. I commit myself to actively changing society. 73 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be 51 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 36 were distributed in a socially just manner. I commit myself to actively changing society. 24 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 89 92 86 86 72 74 Gender Male Female 47 54 36 36 25 24 18-29 91 90 86 30-39 92 83 77 Age(years) 40-49 87 85 70 50-59 90 87 66 60-69 92 85 66 18-29 57 49 40 30-39 54 34 28 Age(years) 40-49 45 32 19 50-59 43 28 17 60-69 52 34 15 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 43 Attitudes towards climate and environmentally conscious behavior Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total To maintain a liveable environment for us and the generations that follow, all of us have to be 91 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 86 were distributed in a socially just manner. I commit myself to actively changing society. 73 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be 51 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 36 were distributed in a socially just manner. I commit myself to actively changing society. 24 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 86 87 92 82 82 89 73 68 77 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 90 91 90 85 88 84 74 72 77 Education Low Medium High 46 45 54 41 32 38 23 19 27 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 53 48 49 36 37 37 25 22 30 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 44 Barriers to climate and environmentally conscious behavior(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? In favor of the environment, we should all be willing to change our way of living. I would be willing to do more to protect the environment if everyone did so. I am afraid that a fundamental change in our way of living and doing business will come at a high cost to me. Poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. I get annoyed when others try to tell me how to live. Businesses know best how to implement the necessary change. Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. I personally lack the financial means to do something for climate protection. Basis: 1,201 cases, total sample; figures in%. 41 27 24 26 24 16 17 18 18 48 47 39 38 43 38 33 32 Fully agree Somewhat agree 46 10 3 19 6 24 5 24 11 30 8 30 11 34 11 34 15 38 12 Somewhat disagree Completely disagree social-ecological transformation 45 Barriers of climate and environmentally conscious behavior(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? I am only willing to do something to protect the environment if it does not affect my standard of living. 13 Businesses that require a great deal of energy for their production cannot implement strict climate protection 13 requirements. Tackling climate change is detrimental to the economy. 14 Job preservation is more important than climate and environmental protection. 14 I find it difficult to shape my life in an environmentally and climate-friendly way. 12 I do not believe that I can contribute significantly to environmental protection with my behavior. 11 Before I contribute to climate protection myself, others should take the first step. 11 Science and technology will solve the problem of climate change without us having to fundamentally change our 11 way of living. I don't see changing my behavior today for something that may happen in the future. 10 Basis: 1,201 cases, total sample; figures in%. 35 39 13 32 37 18 29 42 15 29 41 16 30 45 13 29 39 21 27 41 21 25 39 25 18 36 36 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 46 Barriers of climate and environmentally conscious behavior(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total EST INT PER COS ADA CMS TRA CMA SEN PRO In favor of the environment, we should all be willing to change our way of living. 87 93 99 91 91 83 81 92 71 77 93 I would be willing to do more to protect the environment if everyone did so. 75 83 74 83 82 74 72 82 60 66 81 I fear that a fundamental change in our way of living and doing business will come at a high 71 67 51 74 66 79 82 73 78 75 67 cost. Poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. 65 64 61 68 66 66 62 61 64 67 70 I get annoyed when others try to tell me how to live. 62 53 36 68 62 68 72 61 73 69 64 Businesses know best how to implement the necessary change. 59 66 46 71 65 64 58 51 48 56 62 Measures to protect the climate and the environment are socially unjust because they burden 55 46 28 65 62 63 63 53 65 65 40 low-income earners in particular. If regulations regarding climate and environmental protection increase, we'll soon not be able 51 44 28 54 48 66 61 47 49 62 45 to do anything at all. I personally lack the financial means to do something for climate protection. 50 45 19 56 52 61 62 42 65 65 39 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 47 Barriers of climate and environmentally conscious behavior(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total EST INT PER COS ADA CMS TRA CMA SEN PRO I am only willing to do something to protect the environment if it does not affect my standard 48 40 13 54 59 59 58 43 53 69 34 of living. Businesses that require a great deal of energy for their production cannot implement strict 45 45 12 69 52 54 41 33 33 67 45 climate protection requirements. Tackling climate change is detrimental to the economy. 43 30 17 49 42 60 54 40 51 54 37 Job preservation is more important than climate and environmental protection. 43 40 10 49 44 61 47 38 50 62 30 I find it difficult to shape my life in an environmentally and climate-friendly way. I do not believe that I can contribute significantly to environmental protection with my behavior. Before I contribute to climate protection myself, others should take the first step. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living. I don't see changing my behavior today for something that may happen in the future. 42 35 23 52 43 56 43 36 30 63 41 40 27 17 41 43 52 48 27 47 62 40 38 31 8 49 45 53 38 32 33 63 36 36 27 10 49 42 51 32 26 26 58 38 28 15 1 34 30 42 28 14 29 52 28 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 48 Barriers of climate and environmentally conscious behavior(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total In favor of the environment, we should all be willing to change our way of living. 87 I would be willing to do more to protect the environment if everyone did so. 75 I fear that a fundamental change in our way of living and doing business would come at a high 71 cost to me. Poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public 65 transportation) makes it impossible for me to give up my car. I get annoyed when others try to tell me how to live. 62 Businesses know best how to implement the necessary change. 59 Measures to protect the climate and the environment are socially unjust because they burden 55 low-income earners in particular. If regulations regarding climate and environmental protection increase, we'll soon not be able 51 to do anything at all. I personally lack the financial means to do something for climate protection. 50 Gender Male Female 85 89 76 76 72 70 65 64 67 57 61 57 57 53 54 48 53 48 18-29 88 79 74 69 65 67 65 52 59 30-39 88 78 73 66 64 63 65 56 57 Age(years) 40-49 83 71 70 66 65 50 51 55 52 50-59 88 77 70 60 61 53 47 42 46 60-69 88 73 68 62 55 61 43 48 36 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 49 Barriers of climate and environmentally conscious behavior(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total I am only willing to do something to protect the environment if it does not affect my standard 48 of living. Businesses that require a great deal of energy for their production cannot implement strict 45 climate protection requirements. Tackling climate change is detrimental to the economy. 43 Job preservation is more important than climate and environmental protection. 43 I find it difficult to shape my life in an environmentally and climate-friendly way. 42 I do not believe that I can contribute significantly to environmental protection with my 40 behavior. Before I contribute to climate protection myself, others should take the first step. 38 Science and technology will solve the problem of climate change without us having to 36 fundamentally change our way of living. I don't see changing my behavior today for something that may happen in the future. 28 Gender Male Female 54 42 52 38 50 37 49 37 47 37 45 36 45 32 46 26 36 19 18-29 56 59 49 49 54 50 53 48 41 30-39 56 56 50 48 50 49 47 48 37 Age(years) 40-49 50 46 48 48 48 42 35 34 24 50-59 43 30 34 39 33 28 32 26 17 60-69 31 29 35 29 22 28 20 19 13 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 50 Barriers of climate and environmentally conscious behavior(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total In favor of the environment, we should all be willing to change our way of living. 87 I would be willing to do more to protect the environment if everyone did so. 75 I fear that a fundamental change in our way of living and doing business would come at a high 71 cost to me. Poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public 65 transportation) makes it impossible for me to give up my car. I get annoyed when others try to tell me how to live. 62 Businesses know best how to implement the necessary change. 59 Measures to protect the climate and the environment are socially unjust because they burden 55 low-income earners in particular. If regulations regarding climate and environmental protection increase, we'll soon not be able 51 to do anything at all. I personally lack the financial means to do something for climate protection. 50 Education Low Medium High 83 83 90 72 73 78 68 79 68 57 65 66 69 67 59 61 61 58 53 58 53 60 57 46 47 56 48 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 86 87 87 74 80 71 72 70 67 60 68 70 60 62 65 56 62 64 55 56 52 50 51 58 56 47 48 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 51 Barriers of climate and environmentally conscious behavior(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." I am only willing to do something to protect the environment if it does not affect my standard of living. Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. Tackling climate change is detrimental to the economy. Total 48 45 43 Job preservation is more important than climate and environmental protection. 43 I find it difficult to shape my life in an environmentally and climate-friendly way. 42 I do not believe that I can contribute significantly to environmental protection with my 40 behavior. Before I contribute to climate protection myself, others should take the first step. 38 Science and technology will solve the problem of climate change without us having to 36 fundamentally change our way of living. I don't see changing my behavior today for something that may happen in the future. 28 Education Low Medium High 54 51 46 40 43 46 45 46 42 42 48 41 36 39 44 35 45 38 37 41 37 26 38 36 27 32 25 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 45 52 50 40 47 55 42 44 52 40 46 47 37 47 47 38 42 43 37 40 42 31 40 48 24 30 32 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 52 Barriers of climate and environmentally conscious behavior(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO In favor of the environment, we should all be willing to change our way of living. 41 52 70 49 40 25 27 45 25 24 52 I would be willing to do more to protect the environment if everyone did so. 27 36 35 33 33 16 15 34 15 18 36 Poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. 26 22 25 28 25 21 32 27 24 30 24 I fear that a fundamental change in our way of living and doing business will come at a high 24 19 11 28 16 22 37 29 35 29 21 cost. I get annoyed when others try to tell me how to live. 24 13 5 26 25 28 30 26 38 31 28 I personally lack the financial means to do something for climate protection. 18 16 4 22 22 18 28 14 26 20 9 If regulations regarding climate and environmental protection increase, we'll soon not be able 18 11 12 25 11 27 20 17 16 24 17 to do anything at all. Measures to protect the climate and the environment are socially unjust because they burden 17 7 low-income earners in particular. 3 27 20 13 24 19 22 19 18 Businesses know best how to implement the necessary change. 16 18 14 24 23 15 13 11 8 17 21 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 53 Barriers of climate and environmentally conscious behavior(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Tackling climate change is detrimental to the economy. 14 7 6 13 18 15 19 17 15 16 17 Job preservation is more important than climate and environmental protection. 14 7 4 11 18 22 16 10 11 26 14 I am only willing to do something to protect the environment if it does not affect my standard 13 11 4 18 19 15 12 10 10 18 12 of living. Businesses that require a great deal of energy for their production cannot implement strict 13 11 2 35 17 8 12 12 10 15 11 climate protection requirements. I find it difficult to shape my life in an environmentally and climate-friendly way. 12 7 1 22 14 15 10 8 8 28 13 Before I contribute to climate protection myself, others should take the first step. I do not believe that I can contribute significantly to environmental protection with my behavior. I don't see changing my behavior today for something that may happen in the future. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living. 11 6 11 4 10 7 11 6 5 19 16 13 9 10 12 15 11 5 8 16 11 15 6 15 19 16 - 18 14 13 9 3 4 13 15 1 17 13 13 11 8 3 19 15 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 54 Barriers of climate and environmentally conscious behavior(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total In favor of the environment, we should all be willing to change our way of living. 41 I would be willing to do more to protect the environment if everyone did so. 27 Poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public 26 transportation) makes it impossible for me to give up my car. I fear that a fundamental change in our way of living and doing business will come at a high 24 cost. I get annoyed when others try to tell me how to live. 24 I personally lack the financial means to do something for climate protection. 18 If regulations regarding climate and environmental protection increase, we'll soon not be able 18 to do anything at all. Measures to protect the climate and the environment are socially unjust because they burden 17 low-income earners in particular. Businesses know best how to implement the necessary change. 16 Gender Male Female 37 45 25 29 25 27 26 23 29 20 20 16 20 16 18 15 18 15 18-29 44 37 29 27 30 23 22 21 24 30-39 41 27 26 29 25 21 22 19 23 Age(years) 40-49 39 21 26 22 28 21 19 17 10 50-59 37 21 27 22 20 14 13 13 12 60-69 43 26 22 22 17 9 14 12 10 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 55 Barriers of climate and environmentally conscious behavior(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Tackling climate change is detrimental to the economy. 14 Job preservation is more important than climate and environmental protection. 14 I am only willing to do something to protect the environment if it does not affect my standard 13 of living. Businesses that require a great deal of energy for their production cannot implement strict 13 climate protection requirements. I find it difficult to shape my life in an environmentally and climate-friendly way. 12 Before I contribute to climate protection myself, others should take the first step. 11 I do not believe that I can contribute significantly to environmental protection with my 11 behavior. I don't see changing my behavior today for something that may happen in the future. 10 Science and technology will solve the problem of climate change without requiring us to 11 fundamentally change our way of living. Gender Male Female 17 11 16 12 14 12 17 9 13 11 15 8 14 8 13 6 14 7 18-29 18 18 18 19 22 15 16 17 20 30-39 14 20 18 18 16 14 14 14 15 Age(years) 40-49 14 14 12 12 12 10 11 6 7 50-59 10 8 8 7 6 11 7 5 4 60-69 12 8 5 7 3 6 7 3 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 56 Barriers of climate and environmentally conscious behavior(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total In favor of the environment, we should all be willing to change our way of living. 41 I would be willing to do more to protect the environment if everyone did so. 27 Poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public 26 transportation) makes it impossible for me to give up my car. I fear that a fundamental change in our way of living and doing business will come at a high 24 cost. I get annoyed when others try to tell me how to live. 24 I personally lack the financial means to do something for climate protection. 18 If regulations regarding climate and environmental protection increase, we'll soon not be able 18 to do anything at all. Measures to protect the climate and the environment are socially unjust because they burden 17 low-income earners in particular. Businesses know best how to implement the necessary change. 16 Education Low Medium High 47 36 42 32 24 28 24 27 26 29 29 22 29 28 22 18 23 16 21 22 16 24 22 13 17 15 17 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 41 40 38 28 27 28 24 28 22 26 24 22 24 26 24 21 17 13 16 19 22 18 16 15 14 19 17 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 57 Barriers of climate and environmentally conscious behavior(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Tackling climate change is detrimental to the economy. 14 Job preservation is more important than climate and environmental protection. 14 I am only willing to do something to protect the environment if it does not affect my standard 13 of living. Businesses that require a great deal of energy for their production cannot implement strict 13 climate protection requirements. I find it difficult to shape my life in an environmentally and climate-friendly way. 12 Before I contribute to climate protection myself, others should take the first step. 11 I do not believe that I can contribute significantly to environmental protection with my 11 behavior. I don't see changing my behavior today for something that may happen in the future. 10 Science and technology will solve the problem of climate change without us having to 11 fundamentally change our way of living. Education Low Medium High 20 16 12 17 16 12 16 14 12 14 10 14 13 12 12 13 13 10 14 13 10 9 11 9 7 12 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 12 13 23 12 14 19 13 13 11 12 14 14 10 14 13 10 12 11 11 11 15 8 12 8 10 10 16 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 58 Motivators of climate and environmentally conscious behavior Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Every individual bears responsibility for leaving a livable environment for future generations. Environmental protection is a matter of decency and civic duty. Being in nature greatly enhances my quality of life. More environmental protection also means better quality of life and health for all. I feel personally responsible for the preservation of nature and the environment. Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. The economy must become more climate-friendly, otherwise there is a risk of economic damage. I feel a strong connection with nature. I feel better when I buy products that have less impact on the environment and climate. The industrialized countries have a special responsibility for climate protection since they have played a significant role in causing climate change. The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. Basis: 1,201 cases, total sample; figures in%. 52 41 61 44 46 82 46 43 92 43 44 11 2 36 50 11 3 34 51 12 3 37 47 13 3 39 45 14 2 34 48 13 5 38 44 14 4 27 53 16 4 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 59 Motivators of climate and environmentally conscious behavior Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total EST INT PER COS Every individual bears responsibility for leaving a livable environment for future generations. 93 96 99 98 92 Environmental protection is a matter of decency and civic duty. 90 96 99 92 90 Being in nature greatly enhances my quality of life. 89 94 92 92 94 More environmental protection also means better quality of life and health for all. 87 94 98 88 89 I feel personally responsible for the preservation of nature and the environment. Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. The economy must become more climate-friendly, otherwise there is a risk of economic damage. I feel a strong connection with nature. 86 94 96 93 89 85 92 92 92 87 84 90 98 91 86 84 92 86 92 90 I feel better when I buy products that have less impact on the environment and climate. 82 93 93 88 86 The industrialized countries have a special responsibility for climate protection since they 82 83 93 90 86 have played a significant role in causing climate change. The switch to environmentally and climate-friendly products and production processes offers 80 91 93 92 82 great employment opportunities. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 86 91 96 85 86 92 79 90 97 82 80 90 74 80 96 84 78 82 77 77 88 75 80 88 78 74 92 78 77 82 75 69 74 strongly overrepresented overrepresented CMA SEN PRO 88 83 97 87 78 96 83 78 93 76 74 96 70 70 92 70 74 87 68 75 90 69 72 92 61 65 89 74 70 89 66 71 92 strongly underrepresented underrepresented social-ecological transformation 60 Motivators of climate and environmentally conscious behavior Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total Every individual bears responsibility for leaving a livable environment for future generations. 93 Environmental protection is a matter of decency and civic duty. 90 Being in nature greatly enhances my quality of life. 89 More environmental protection also means better quality of life and health for all. 87 I feel personally responsible for the preservation of nature and the environment. 85 Consistent policies to protect the environment will have a positive impact on the 85 competitiveness of businesses in the future. The economy must become more climate-friendly, otherwise there is a risk of economic 84 damage. I feel a strong connection with nature. 84 I feel better when I buy products that have less impact on the environment and climate. 82 The industrialized countries have a special responsibility for climate protection since they 82 have played a significant role in causing climate change. The switch to environmentally and climate-friendly products and production processes offers 80 great employment opportunities. Basis: 1,201 cases, total sample; figures in%. Gender Male Female 91 94 89 91 86 92 83 90 84 87 82 86 82 86 82 85 78 85 80 85 78 83 18-29 91 88 88 85 88 87 87 85 87 84 82 30-39 93 87 89 87 83 83 83 81 82 84 83 Age(years) 40-49 89 88 85 84 84 81 77 81 74 80 75 50-59 94 94 88 89 87 84 84 79 83 82 80 60-69 96 95 95 88 86 84 88 93 82 83 83 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 61 Motivators of climate and environmentally conscious behavior Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total Every individual bears responsibility for leaving a livable environment for future generations. 93 Environmental protection is a matter of decency and civic duty. 90 Being in nature greatly enhances my quality of life. 89 More environmental protection also means better quality of life and health for all. 87 I feel personally responsible for the preservation of nature and the environment. 85 Consistent policies to protect the environment will have a positive impact on the 85 competitiveness of businesses in the future. The economy must become more climate-friendly, otherwise there is a risk of economic 84 damage. I feel a strong connection with nature. 84 I feel better when I buy products that have less impact on the environment and climate. 82 The industrialized countries have a special responsibility for climate protection since they 82 have played a significant role in causing climate change. The switch to environmentally and climate-friendly products and production processes offers 80 great employment opportunities. Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 93 91 93 97 86 91 91 89 89 87 85 87 84 83 87 77 81 87 76 81 86 84 85 83 84 76 84 74 82 83 75 77 83 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 93 92 90 89 92 91 89 88 91 85 87 87 85 86 84 83 85 85 84 84 83 86 81 87 82 82 81 84 81 81 80 81 81 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 62 Motivators of climate and environmentally conscious behavior Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS Every individual bears responsibility for leaving a livable environment for future generations. 52 61 76 70 54 Being in nature greatly enhances my quality of life. 46 56 57 58 46 Environmental protection is a matter of decency and civic duty. 44 54 69 51 40 More environmental protection also means better quality of life and health for all. 43 53 66 50 45 I feel a strong connection with nature. 39 49 44 53 47 The industrialized countries have a special responsibility for climate protection since they 38 37 65 49 39 have played a significant role in causing climate change. The economy must become more climate-friendly, otherwise there is a risk of economic damage. 37 42 62 48 30 I feel personally responsible for the preservation of nature and the environment. 36 49 48 50 38 Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. 34 35 57 46 38 I feel better when I buy products that have less impact on the environment and climate. 34 37 50 51 36 The switch to environmentally and climate-friendly products and production processes offers 27 26 52 39 34 great employment opportunities. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 22 42 55 26 39 55 25 32 48 24 29 47 23 30 48 19 31 34 17 29 41 16 24 54 17 24 34 21 22 38 15 10 32 strongly overrepresented overrepresented CMA SEN PRO 40 25 67 33 30 62 32 26 60 29 28 59 29 22 48 31 24 52 20 25 49 17 21 47 20 22 48 17 20 49 12 17 41 strongly underrepresented underrepresented social-ecological transformation 63 Motivators of climate and environmentally conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a livable environment for future generations. 52 Being in nature greatly enhances my quality of life. 46 Environmental protection is a matter of decency and civic duty. 44 More environmental protection also means better quality of life and health for all. 43 I feel a strong connection with nature. 39 The industrialized countries have a special responsibility for climate protection since they 38 have played a significant role in causing climate change. The economy must become more climate-friendly, otherwise there is a risk of economic 37 damage. I feel personally responsible for the preservation of nature and the environment. 36 Consistent policies to protect the environment will have a positive impact on the 34 competitiveness of businesses in the future. I feel better when I buy products that have less impact on the environment and climate. 34 The switch to environmentally and climate-friendly products and production processes offers 27 great employment opportunities. Basis: 1,201 cases, total sample; figures in%. Gender Male Female 48 54 41 50 42 45 37 48 35 42 37 40 35 38 34 38 30 38 29 38 28 26 18-29 52 48 46 47 44 45 42 41 40 43 35 30-39 51 49 47 47 40 39 40 38 40 39 29 Age(years) 40-49 45 42 39 39 35 35 32 32 29 26 24 50-59 52 43 45 40 33 35 31 33 30 27 19 60-69 56 46 41 40 40 35 35 34 29 32 28 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 64 Motivators of climate and environmentally conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a livable environment for future generations. 52 Being in nature greatly enhances my quality of life. 46 Environmental protection is a matter of decency and civic duty. 44 More environmental protection also means better quality of life and health for all. 43 I feel a strong connection with nature. 39 The industrialized countries have a special responsibility for climate protection since they 38 have played a significant role in causing climate change. The economy must become more climate-friendly, otherwise there is a risk of economic 37 damage. I feel personally responsible for the preservation of nature and the environment. 36 Consistent policies to protect the environment will have a positive impact on the 34 competitiveness of businesses in the future. I feel better when I buy products that have less impact on the environment and climate. 34 The switch to environmentally and climate-friendly products and production processes offers 27 great employment opportunities. Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 56 48 52 48 43 47 44 40 46 45 36 46 48 39 38 28 36 40 36 29 40 34 35 37 25 27 38 39 32 34 24 22 30 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 54 48 46 50 40 46 45 41 46 43 41 42 43 34 38 39 35 45 40 34 35 40 34 26 34 35 29 36 31 36 29 27 27 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 4 Changing way of living and economies social-ecological transformation 66 Main findings Changing way of living and economies Assessment of the need for change • When asked whether fundamental change is needed in the economy and way of living in Canada, four-fifths of respondents answered"Yes, definitely"(37%) or"rather yes"(43%). This contrasts with 16% who(tend) not to think fundamental change is necessary. A further 4% answered"I don't know". Attribution of responsibility- Which actors are doing too little? • In the opinion of the population, it is primarily businesses that should be more committed to tackling climate change: 69% of respondents say businesses are(way) too little committed. • 63% think politicians are doing(way) too little to address climate change. 61% see more responsibility on the part of the government, and 57% would like to see more responsibility on the part of local governments(e.g. municipality/city). • That citizens in their area are making(way) too little effort, say 60% of respondents. 55% think that the unions do(way) too little. • Non-governmental organizations and the scientific community are less likely to be expected to increase efforts(Way too little/way too little: 35% and 34%, respectively). social-ecological transformation 67 Main findings Changing way of living and economies Attribution of responsibility- Which actors can contribute most to crisis management? • When it comes to addressing the climate and environmental crisis, the government is most frequently ranked among the three most influential actors(53%). Businesses are ranked second(41%). Local citizens are seen as having an influential role by 35%. They are followed by local governments(32%), the scientific community(32%), political parties(22%), NGOs (19%) and trade unions(7%). Attitudes towards policies • 88% believe that politicians should be much more concerned with a socially just shaping of the change in our way of living(highest level of agreement"Fully agree": 38%). 79% are in favor of providing more financial support to people on low incomes if the costs of electricity and heating or mobility increase due to climate protection measures(highest level of agreement: 37%). At the same time, 69% feel uneasy at the idea of a fundamental change in our economic and way of living patterns, as they know from experience that many people will be worse off afterwards than before(highest level of agreement: 22%). • 73% agree that low-income, indigenous, racialised or other minorities should not be more affected by environmental impacts than other populations(highest level of agreement: 34%). social-ecological transformation 68 Main findings Changing way of living and economies • 82% are in favor of support programs that help businesses switch to climate-friendly production processes and products (highest approval rating: 33%). 87% believe that businesses need clear guidelines from the state in order to become climate-neutral(highest approval rating: 41%). 85% think that politicians should exert much more pressure on businesses to achieve climate-friendly production methods(highest approval rating: 41%). In addition, 68% believe that the policies follow the guidelines from industry and businesses too closely(highest level of agreement: 26%). • 88% support a more consistent switch to renewable energy(highest approval rating: 42%). At the same time, 84% believe that strict and consistent laws are needed above all to preserve an environment worth living in for us and future generations(highest approval rating: 36%). However, 70%(also) say that there are already enough guidelines for a fundamental change in our economic and way of living patterns- if these were also implemented, we would be on the right track(highest approval rating: 17%). • 79% believe that structural change measures should be enforced even if jobs are lost as a result(highest level of agreement: 24%). Meanwhile, 68% say that jobs affected by structural change should be preserved for as long as possible if there are no suitable alternatives(highest level of approval: 17%). social-ecological transformation 69 Main findings Changing way of living and economies Assessment of measures in nature, environmental and climate protection • Mobility: 89% are in favor of expanding the transport network and the frequency of local public transport(highest level of support"I fully support": 40%). 88% of respondents are in favor of reducing the price of local public transport(highest approval rating: 46%). The promotion of electric vehicles is supported by 81%(highest approval rating: 40%), more charging stations for electric or hybrid vehicles by 86%(highest approval rating: 44%), a climate tax on airline tickets by 58%(highest approval rating: 22%), and the introduction of a car toll(so that someone who drives a lot also has to pay more) by 52%(highest approval rating: 20%). • Energy: 88% of respondents support the construction of more wind turbines(highest approval rating: 44%). 83% are in favor of membership in a cooperative(highest approval rating: 29%) and also 83% are in favor of mandatory solar energy for public buildings and new private buildings(highest approval rating: 36%). • Technology/Innovations/Businesses: 92% of respondents are in favor of more support for the development of climatefriendly products and technologies(highest level of agreement: 46%). 88% are in favor of labeling climate-friendly products(highest approval rating: 43%). Reducing subsidies that are harmful to the climate is supported by 82%(highest approval rating: 40%) and making products that are harmful to the climate more expensive by 57%(highest approval rating: 23%). social-ecological transformation 70 Main findings Changing way of living and economies • Education: 89% support improving school education in the area of environmental and climate protection(highest approval rating: 43%). 86% support training or further training(or retraining) for employees who work in jobs that will no longer be needed in the future(highest approval rating: 40%). • Housing: 91% approve of financial support for cost-efficient heating and thermal systems(e.g. heat pump)(highest approval rating: 44%). 87% support government funding for the renovation of buildings for thermal insulation(highest approval rating: 35%). 88% support government subsidies for private households if they use renewable energy(highest level of approval: 38%). 86% approve of statutory regulations on the energy efficiency of electrical household appliances (highest approval rating: 37%). Attitudes towards the energy and heat transition • 92% of the respondents share the opinion that employees affected by the conversion of electricity and heat supply to renewable energy(e.g. job loss) should be supported in retraining to alternative jobs(highest level of agreement"Fully agree": 45%). Furthermore, 85% think that the affected employees should be supported financially(compensation payments, severance payments, etc.)(highest level of agreement: 36%). social-ecological transformation 71 Main findings Changing way of living and economies • 91% of respondents believe that private households that want to use renewable energy(e.g. solar power, solar heating or heat pump) should be financially supported(highest level of agreement: 44%). In addition, 87% agree that the development of energy communities should be supported by the government(highest level of agreement: 35%). • According to 86% of respondents, new industries should be actively located in regions and municipalities affected by the conversion of electricity and heat supply to renewable energy(e.g. coal mining, natural gas, oil regions)(highest level of agreement: 36%). In addition, 78% say the affected regions and municipalities should receive financial support (highest level of agreement: 28%). • 90% of respondents believe that citizens should participate in public and political life(e.g., citizens' forums, planning advisory boards) to help shape the community(highest level of agreement: 39%). • 63% of respondents can imagine taking an active part in shaping their community's energy supply, with 19% saying they could"definitely" imagine doing so. Asked whether they could imagine generating their own energy, 6% say they would already do so, 37% think they could"definitely" imagine that and 30% that they could"rather" imagine that. social-ecological transformation 72 Main findings Changing way of living and economies • 55% would"approve" of the construction of a solar park in their community if the profits it generates benefit the community. Another 40% would accept it, while 5% would oppose it. Building a wind farm in their community would be "fine" by 46%(if the profits it generates benefit the community). Another 42% would accept it, 12% oppose it. • For the fight against climate change, it is necessary to heat differently in the coming years. 64% of respondents believe this should be done via more public subsidies for climate-neutral technologies and heating replacement. In contrast, 8% support bans and 12% support higher prices for oil, gas and coal. The remaining 16% of respondents, do not favor any of the options mentioned. • When asked whether renewable energy have become more important since the outbreak of the Russia-Ukraine conflict, 30% answer"yes, renewable energy have become more important". A further 29% answered"rather yes". In contrast, 27% answered with"rather no" and 14% with"no, renewable energy have not become more important". social-ecological transformation 73 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Canada? Basis: 1.201 Fälle, Gesamtstichprobe; Angaben in% Yes Yes, definitely Rather yes Nein No, not really No, not at all Don‘t know 37 80 43 11 16 5 4 social-ecological transformation 74 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Canada? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total EST INT PER COS ADA CMS TRA CMA SEN PRO 80 91 93 81 85 76 75 76 59 68 90 37 46 47 51 38 24 28 42 22 21 51 43 45 46 30 47 53 47 33 37 48 40 16 6 5 16 11 20 21 17 28 26 8 11 6 4 11 8 12 17 10 16 20 7 5 1 2 4 3 8 4 7 12 6 1 4 2 2 3 4 4 4 8 13 6 2 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 75 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Canada? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 80 37 43 16 11 5 4 Gender Male Female 77 83 32 41 45 42 20 12 13 8 6 3 4 6 18-29 88 46 42 9 6 3 3 30-39 81 39 41 16 12 4 4 Age(years) 40-49 74 30 44 20 15 5 6 50-59 76 31 45 18 11 7 6 60-69 80 35 45 16 12 4 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 76 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Canada? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 80 37 43 16 11 5 4 Education Low Medium High 71 76 83 36 35 38 35 41 45 19 20 13 11 14 10 8 6 4 10 4 4 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 80 80 83 41 34 32 39 46 51 14 18 16 9 12 12 4 5 3 6 3 1 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 77 Attribution of responsibility What do you think: Are the following actors doing too much or too little to address climate change? The scientific community Non-governmental organizations (e.g. local environmental movements) Local government at place of residence(e.g. municipality/city) TOO LITTLE 34 35 57 Citizens in their area 60 Government 61 Unions 55 Businesses 69 Political parties 63 Basis: 1,201 cases, total sample; figures in%. 16 15 21 19 28 24 7 27 10 25 41 45 40 36 41 39 Way too little Too little 45 38 24 24 18 18 16 15 Just right 64 10 6 74 52 88 73 62 86 TOO MUCH 10 16 11 7 16 10 8 14 Way too much Too much Don't know 11 11 8 9 5 17 7 8 social-ecological transformation 78 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little Government Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 8 5- 11 9 16 15 3 16 19 69 72 93 69 67 11 7 1 15 9 24 27 13 30 29 57 58 83 52 54 16 10 2 20 10 18 20 10 19 24 61 63 84 57 61 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 7 9 11 4 19 9 20 17 12 17 30 9 67 65 69 64 41 81 15 11 10 14 18 12 22 23 21 22 35 21 58 54 57 41 37 64 14 25 20 20 16 17 62 52 58 strongly overrepresented overrepresented 22 21 10 12 25 18 50 45 71 strongly underrepresented underrepresented social-ecological transformation 79 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Citizens in their area Way too much/too much Just right Too little/way too little Unions Way too much/too much Just right Too little/way too little Political parties Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 7 5- 9 10 6 10 7 4 22 8 24 17 13 26 18 29 25 22 36 34 23 60 70 83 61 66 58 54 60 46 33 66 10 6 1 13 3 13 11 18 9 20 8 18 20 8 23 26 19 15 7 14 29 19 55 56 75 54 60 55 52 51 44 34 63 14 11 1 21 10 15 18 6 14 21 63 63 88 59 64 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 14 20 16 16 12 14 62 58 60 strongly overrepresented overrepresented 19 20 5 11 25 15 54 45 78 strongly underrepresented underrepresented social-ecological transformation 80 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Non-governmental organizations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total EST INT PER COS ADA CMS TRA CMA SEN PRO 16 12 4 24 14 14 22 14 17 24 10 38 41 51 36 37 34 32 34 37 35 41 35 38 34 32 38 43 30 37 23 30 41 10 6 2 14 11 7 11 16 13 19 10 45 46 57 50 47 45 38 32 32 45 58 34 39 33 31 36 38 38 38 31 26 27 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 81 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little Government Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 8 16 69 11 24 57 16 18 61 Gender Male Female 11 5 19 12 67 71 16 6 28 21 52 61 19 11 21 15 56 64 18-29 30-39 Age(years) 40-49 50-59 60-69 13 13 8 3 2 17 18 13 16 14 68 63 66 73 76 15 14 10 7 8 26 30 24 20 20 55 49 55 62 63 15 20 17 24 19 13 58 56 60 strongly overrepresented overrepresented 11 11 19 13 63 67 strongly underrepresented underrepresented social-ecological transformation 82 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Citizens in their area Way too much/too much Just right Too little/way too little Unions Way too much/too much Just right Too little/way too little Political parties Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 7 24 60 10 18 55 14 15 63 Gender Male Female 11 5 27 21 58 63 14 6 21 15 55 54 18 10 19 11 59 67 18-29 30-39 Age(years) 40-49 50-59 60-69 11 13 7 4 2 22 26 25 24 24 63 55 57 63 64 12 15 9 4 8 20 24 20 16 10 58 47 53 59 58 15 18 17 18 19 11 63 57 61 strongly overrepresented overrepresented 8 10 16 10 67 71 strongly underrepresented underrepresented social-ecological transformation 83 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Non-governmental organizations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total 16 38 35 10 45 34 Gender Male Female 21 10 37 39 35 35 12 9 50 41 33 34 18-29 17 39 37 14 48 33 30-39 Age(years) 40-49 50-59 16 18 13 38 36 41 36 32 32 14 6 9 46 50 43 31 30 35 60-69 13 35 36 8 40 40 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 84 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little Government Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 8 16 69 11 24 57 16 18 61 Education Low Medium High 7 11 7 21 15 15 53 65 73 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 7 11 6 15 18 19 69 69 72 14 15 9 14 25 25 52 51 60 10 13 13 24 27 19 56 55 64 22 17 13 8 20 18 57 56 63 15 17 13 17 22 14 61 59 68 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 85 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Citizens in their area Way too much/too much Just right Too little/way too little Unions Way too much/too much Just right Too little/way too little Political parties Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 7 24 60 10 18 55 14 15 63 Education Low Medium High 11 9 7 26 29 21 48 52 66 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 6 11 6 26 25 20 59 60 68 18 12 8 11 20 18 48 48 59 10 12 8 17 20 19 56 53 61 20 16 12 11 16 15 55 58 68 14 15 12 14 17 16 63 62 68 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 86 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Non-governmental organizations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total 16 38 35 10 45 34 Education Low Medium High 20 17 14 22 36 40 40 33 35 16 13 9 27 42 49 36 33 34 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 15 17 16 38 41 32 33 34 44 10 13 7 46 48 42 33 31 45 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 87 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Basis: 1,201 cases, total sample; figures in%. 53 41 35 32 32 22 19 7 7 social-ecological transformation 88 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Total EST INT PER COS ADA CMS TRA CMA SEN PRO 53 66 65 52 49 50 49 58 41 37 62 41 45 46 36 43 35 42 33 35 33 58 35 40 42 35 35 30 32 40 34 26 38 32 34 28 38 30 25 33 30 27 37 36 32 25 41 34 34 28 33 33 28 32 28 22 24 14 32 17 29 21 21 9 19 37 19 20 22 16 20 17 20 27 16 21 11 7 5 5 10 11 6 5 6 4 15 10 7 5 4 6 7 11 6 5 20 8 1 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 89 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Total 53 41 35 32 32 22 19 7 7 Gender Male Female 50 55 42 40 35 36 29 34 36 28 25 19 18 20 10 5 7 8 18-29 51 42 32 40 30 32 20 13 3 30-39 51 42 38 35 31 26 17 11 5 Age(years) 40-49 53 42 36 27 33 16 15 3 11 50-59 60 43 34 29 31 18 15 3 9 60-69 52 34 36 26 33 17 28 5 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 90 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Total 53 41 35 32 32 22 19 7 7 Education Low Medium High 47 48 56 29 37 44 39 34 35 27 29 34 26 30 33 27 20 23 25 21 18 6 7 8 11 10 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 50 55 51 41 41 40 40 34 30 30 33 36 30 32 38 19 24 30 19 19 20 7 8 8 8 6 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 91 Attitudes towards policies(1) To what extent do you agree with the following statements? We need a more consistent shift to renewable energy. Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. Businesses need clear guidelines from the government in order to become climate neutral. Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. There should be support programs to help businesses switch to climate-friendly production processes and products. Structural change measures should be enforced even if jobs are lost as a result. Basis: 1,201 cases, total sample; figures in%. 42 46 93 38 50 93 41 46 10 3 41 44 11 4 36 48 12 4 33 49 14 4 24 55 18 3 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 92 Attitudes towards policies(2) To what extent do you agree with the following statements? Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures (e.g. noise and air pollution, water contamination, development on green spaces) to a greater extent than other population groups. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. Politicians follow too closely the guidelines of industry and businesses. If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. Basis: 1,201 cases, total sample; figures in%. 37 34 17 22 26 17 42 39 53 47 42 51 15 6 18 9 25 5 26 5 26 6 27 5 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 93 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total EST INT PER COS ADA CMS TRA CMA SEN PRO We need a more consistent shift to renewable energy. 88 96 96 91 93 81 85 91 75 77 96 Politicians must work harder to ensure the structuring of our economic system and way of 88 94 96 88 94 81 87 92 82 75 91 living is socially just. Businesses need clear guidelines from the government in order to become climate neutral. 87 94 98 90 93 81 85 88 76 75 93 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 85 89 99 91 82 76 84 89 70 76 93 In order to preserve an environment worth living in for us and future generations, we need, 84 90 94 90 85 82 82 87 64 73 94 above all, strict and consistent laws. There should be support programs to help businesses switch to climate-friendly production 82 87 85 87 87 80 78 87 69 74 86 processes and products. Structural change measures should be enforced even if jobs are lost as a result. 79 82 81 80 85 75 79 69 67 81 87 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 94 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Total EST INT PER COS ADA CMS TRA CMA SEN PRO Low-income persons should receive greater financial support if the costs of electricity and 79 76 88 77 80 81 79 76 80 73 81 heating or mobility increase due to climate protection measures. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 73 74 84 74 81 67 66 65 65 79 71 green spaces) to a greater extent than other population groups. There are already enough guidelines for a fundamental change in our way of living and doing 70 82 58 75 71 74 64 77 58 69 70 business. If these were also implemented, we would be on the right track. The idea of a fundamental change in our way of living and doing business worries me. I know 69 59 44 74 70 75 82 79 79 74 61 from experience that many people are worse off afterwards than before. Politicians follow too closely the guidelines of industry and businesses. 68 64 77 73 70 61 70 70 63 56 77 If there are no suitable alternatives for the jobs affected by structural change, they should be 68 69 42 82 72 69 72 76 72 74 63 retained for as long as possible. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." We need a more consistent shift to renewable energy. Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. Businesses need clear guidelines from the government in order to become climate neutral. Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. There should be support programs to help businesses switch to climate-friendly production processes and products. Structural change measures should be enforced even if jobs are lost as a result. Total 88 88 87 85 84 82 79 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 87 90 84 93 86 88 84 86 83 85 80 84 80 78 95 18-29 89 88 87 86 88 87 80 30-39 90 Age(years) 40-49 86 50-59 87 84 89 90 86 86 89 85 80 84 86 80 83 84 81 75 82 83 76 60-69 90 91 90 90 83 81 72 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on green spaces) to a greater extent than other population groups. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. Total 79 73 70 69 Politicians follow too closely the guidelines of industry and businesses. 68 If there are no suitable alternatives for the jobs affected by structural change, they should be 68 retained for as long as possible. Gender Male Female 77 81 72 73 68 72 70 68 70 66 70 68 96 18-29 78 77 76 72 68 75 30-39 79 Age(years) 40-49 77 50-59 76 74 71 64 72 62 69 70 73 61 68 71 66 65 70 63 60-69 86 77 68 69 69 69 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 97 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." We need a more consistent shift to renewable energy. Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. Businesses need clear guidelines from the government in order to become climate neutral. Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. There should be support programs to help businesses switch to climate-friendly production processes and products. Structural change measures should be enforced even if jobs are lost as a result. Total 88 88 87 85 84 82 79 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 84 83 92 84 87 89 76 87 89 79 84 86 80 82 86 81 80 83 71 77 81 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 87 90 86 88 90 81 87 89 83 85 86 82 84 85 85 81 85 73 77 80 82 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree." Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on green spaces) to a greater extent than other population groups. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. Total 79 73 70 69 Politicians follow too closely the guidelines of industry and businesses. 68 If there are no suitable alternatives for the jobs affected by structural change, they should be 68 retained for as long as possible. Education Low Medium High 83 82 77 70 72 74 68 70 70 80 76 64 72 66 69 76 72 66 98 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 81 78 75 71 76 68 65 72 73 70 70 62 66 70 70 67 72 64 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 99 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS We need a more consistent shift to renewable energy. 42 47 62 48 47 Politicians would have to exert much stronger pressure on businesses to achieve climatecompatible production methods. 41 40 66 49 40 The businesses need clear guidelines from the government in order to become climate neutral. 41 50 60 55 44 Politicians must work harder to ensure the structuring of our economic system and way of 38 41 52 43 41 living is socially just. Low-income persons should receive greater financial support if the costs of electricity and 37 36 52 45 40 heating or mobility increase due to climate protection measures. In order to preserve an environment worth living in for us and future generations, we need, 36 43 49 46 33 above all, strict and consistent laws. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 34 31 54 37 39 green spaces) to a greater extent than other population groups. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 23 35 54 29 26 52 20 33 55 25 27 54 16 34 42 28 25 52 22 31 44 30 28 51 22 39 40 38 20 39 26 25 38 25 30 46 26 28 34 27 28 39 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 100 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO There should be support programs to help businesses switch to climate-friendly production 33 34 42 48 35 23 23 38 23 20 48 processes and products. Politicians follow too closely the guidelines of industry and businesses. 26 20 30 31 32 15 32 21 30 18 30 Structural change measures should be enforced even if jobs are lost as a result. 24 22 23 32 31 15 23 22 18 29 29 The idea of a fundamental change in the economy and ways of life worries me. I know from experience that many people will be worse off than before. before. 22 15 9 29 22 21 29 29 30 25 15 If there are no suitable alternatives for the jobs affected by structural change, they should be 17 13 9 25 22 19 14 18 16 21 18 retained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 17 20 14 32 21 12 10 22 8 15 15 business. If these were also implemented, we would be on the right track. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total We need a more consistent shift to renewable energy. 42 Politicians would have to exert much stronger pressure on businesses to achieve climate41 compatible production methods. The businesses need clear guidelines from the government in order to become climate 41 neutral. Politicians must work harder to ensure the structuring of our economic system and way of 38 living is socially just. Low-income persons should receive greater financial support if the costs of electricity and 37 heating or mobility increase due to climate protection measures. In order to preserve an environment worth living in for us and future generations, we need, 36 above all, strict and consistent laws. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 34 green spaces) to a greater extent than other population groups. Basis: 1,201 cases, total sample; figures in%. Gender Male Female 39 44 36 44 37 44 32 43 30 44 36 36 31 37 101 18-29 46 46 44 45 37 44 36 30-39 44 Age(years) 40-49 41 50-59 38 47 31 40 45 40 36 39 32 38 40 33 37 39 33 29 37 34 29 60-69 41 37 38 34 38 33 34 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". There should be support programs to help businesses switch to climate-friendly production processes and products. Politicians follow too closely the guidelines of industry and businesses. Total 33 26 Structural change measures should be enforced even if jobs are lost as a result. 24 The idea of a fundamental change in the economy and ways of life worries me. I know from experience that many people will be worse off than before. 22 before. If there are no suitable alternatives for the jobs affected by structural change, they should be 17 retained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 17 business. If these were also implemented, we would be on the right track. Gender Male Female 33 34 26 25 25 23 22 22 20 15 17 16 102 18-29 43 29 33 27 22 24 30-39 37 Age(years) 40-49 32 50-59 27 27 25 25 29 22 15 24 24 17 21 16 11 20 13 11 60-69 24 23 20 18 14 12 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 103 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total We need a more consistent shift to renewable energy. 42 Politicians would have to exert much stronger pressure on businesses to achieve climate41 compatible production methods. The businesses need clear guidelines from the government in order to become climate 41 neutral. Politicians must work harder to ensure the structuring of our economic system and way of 38 living is socially just. Low-income persons should receive greater financial support if the costs of electricity and 37 heating or mobility increase due to climate protection measures. In order to preserve an environment worth living in for us and future generations, we need, 36 above all, strict and consistent laws. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 34 green spaces) to a greater extent than other population groups. Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 33 34 47 42 39 41 37 35 44 40 35 39 48 35 37 37 32 38 37 32 35 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 42 44 36 42 38 40 43 38 37 42 34 30 41 34 25 39 34 33 38 33 24 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". There should be support programs to help businesses switch to climate-friendly production processes and products. Politicians follow too closely the guidelines of industry and businesses. Total 33 26 Structural change measures should be enforced even if jobs are lost as a result. 24 The idea of a fundamental change in the economy and ways of life worries me. I know from experience that many people will be worse off than before. 22 before. If there are no suitable alternatives for the jobs affected by structural change, they should be 17 retained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 17 business. If these were also implemented, we would be on the right track. Education Low Medium High 38 28 35 29 27 25 23 22 25 30 27 19 19 20 16 24 15 17 104 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 35 34 27 28 26 24 22 24 29 26 20 17 18 17 17 19 16 17 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 105 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition MOBILITY Expanding the transport network and the frequency of public 11 transport services Reduce the price of public transport 12 More charging stations for electric or hybrid vehicles 14 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 19 Carbon tax on airline tickets 42 Introduce a car toll so that someone who drives a lot also has to 48 pay more 17 22 29 2 10 4 10 6 13 25 26 49 42 42 41 36 32 22 20 40 46 44 40 Support 89 88 86 81 58 52 Basis: 1,201 cases, total sample; figures in%. I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 106 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition Support ENERGY Construction of more wind turbines 12 Solar obligation for public buildings and private new buildings 17 Membership in a cooperative/energy community 17 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and 8 technologies more strongly Labeling of climate-friendly products 12 Reduce subsidies that are harmful to the climate 18 Making climate-damaging products more expensive 43 48 4 13 4 13 44 47 54 44 88 36 83 29 83 26 46 46 92 39 45 43 88 5 13 42 40 82 21 22 34 23 57 Basis: 1,201 cases, total sample; figures in%. I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 107 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition EDUCATION Improve school education in the area of environmental and 11 climate protection Training/education/retraining opportunities for workers in 14 occupations that will no longer be needed in the future. HOUSING Financial support for cost-efficient heating and thermal systems 9 (e.g. heat pump) State subsidies for private households if they use renewable 12 energy(for heating, for electricity generation) State support for the renovation of buildings for thermal 13 insulation Legal regulations on the energy efficiency of electrical household 14 appliances(e.g. energy class refrigerator) 38 46 4 10 46 27 47 2 10 50 3 10 52 4 10 49 43 40 44 38 35 37 Support 89 86 91 88 87 86 Basis: 1,201 cases, total sample; figures in%. I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 108 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO MOBILITY Expanding the transport network and the frequency of public transport services 89 90 99 90 88 88 86 86 82 80 97 Reduce the price of public transport 88 93 96 86 84 87 86 90 88 73 93 More charging stations for electric or hybrid vehicles 86 91 92 90 90 87 84 85 70 75 94 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 81 88 92 86 84 85 71 76 60 73 90 Carbon tax on airline tickets 58 53 72 69 62 54 49 62 40 54 68 Introduce a car toll so that someone who drives a lot also has to pay more 52 48 62 64 66 53 39 39 32 54 64 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 109 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 MOBILITY Expanding the transport network and the frequency of public transport services 89 89 89 90 86 91 90 88 Reduce the price of public transport 88 86 89 91 83 86 88 90 More charging stations for electric or hybrid vehicles 86 87 85 90 85 86 86 83 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 81 81 80 88 82 78 80 75 Carbon tax on airline tickets 58 59 57 62 60 48 58 61 Introduce a car toll so that someone who drives a lot also has to pay more 52 55 49 60 59 48 46 45 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 110 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total Education Low Medium High Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) MOBILITY Expanding the transport network and the frequency of public transport services 89 81 86 91 88 89 91 Reduce the price of public transport 88 86 86 88 88 88 84 More charging stations for electric or hybrid vehicles 86 76 81 90 84 89 84 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 81 72 74 85 79 84 78 Carbon tax on airline tickets 58 59 59 57 61 58 58 Introduce a car toll so that someone who drives a lot also has to pay more 52 47 46 56 50 54 66 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 111 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EST INT PER COS ADA CMS TRA CMA SEN PRO MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more 48 52 38 36 34 47 61 61 68 46 36 Carbon tax on airline tickets 42 47 28 31 38 46 51 38 60 46 32 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 19 12 8 14 16 15 29 24 40 27 10 More charging stations for electric or hybrid vehicles 14 9 8 10 10 13 16 15 30 25 6 Reduce the price of public transport 12 7 4 14 16 13 14 10 12 27 7 Expanding the transport network and the frequency of public transport services 11 10 1 10 12 12 14 14 18 20 3 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 112 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more 48 45 51 40 41 52 54 55 Carbon tax on airline tickets 42 41 43 38 40 52 42 39 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 19 19 20 12 18 22 20 25 More charging stations for electric or hybrid vehicles 14 13 15 10 15 14 14 17 Reduce the price of public transport 12 14 11 9 17 14 12 10 Expanding the transport network and the frequency of public transport services 11 11 11 10 14 9 10 12 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 113 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total Education Low Medium High Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more 48 53 54 44 50 46 34 Carbon tax on airline tickets 42 41 41 43 39 42 42 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 19 28 26 15 21 16 22 More charging stations for electric or hybrid vehicles 14 24 19 10 16 11 16 Reduce the price of public transport 12 14 14 12 12 12 16 Expanding the transport network and the frequency of public transport services 11 19 14 9 12 11 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 114 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ENERGY Construction of more wind turbines 88 94 95 85 95 86 84 89 72 83 92 Mandatory solar for public buildings and new private buildings 83 90 94 88 86 78 82 82 70 71 90 Membership in a cooperative/energy community 83 93 88 87 91 78 81 85 61 70 88 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 92 97 99 93 95 88 93 91 87 83 96 Labeling of climate-friendly products 88 96 95 92 86 83 87 87 83 75 95 Reduce subsidies that are harmful to the climate 82 87 94 89 87 73 73 80 70 71 93 Making climate-damaging products more expensive 57 59 57 72 68 57 39 57 32 60 77 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 115 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 ENERGY Construction of more wind turbines 88 87 88 91 91 84 87 84 Mandatory solar for public buildings and new private buildings 83 82 85 90 83 79 82 82 Membership in a cooperative/energy community 83 81 84 87 83 80 78 84 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 92 91 94 90 92 91 95 94 Labeling of climate-friendly products 88 85 91 89 89 82 90 90 Reduce subsidies that are harmful to the climate 82 82 82 83 84 76 84 81 Making climate-damaging products more expensive 57 58 56 72 68 48 49 45 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 116 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". ENERGY Total Education Low Medium High Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) Construction of more wind turbines 88 83 86 89 88 87 86 Mandatory solar for public buildings and new private buildings 83 76 81 85 82 84 88 Membership in a cooperative/energy community 83 73 81 85 81 86 78 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 92 85 89 95 92 93 91 Labeling of climate-friendly products 88 84 84 90 88 89 85 Reduce subsidies that are harmful to the climate 82 72 77 85 80 83 84 Making climate-damaging products more expensive 57 61 48 62 56 59 64 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 117 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ENERGY Mandatory solar for public buildings and new private buildings 17 10 6 12 14 22 18 18 30 29 10 Membership in a cooperative/energy community 17 7 12 13 9 22 19 15 39 30 12 Construction of more wind turbines 12 6 5 15 5 14 16 11 28 17 8 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 43 41 43 28 32 43 61 43 68 40 23 Reduce subsidies that are harmful to the climate 18 13 6 11 13 27 27 20 30 29 7 Labeling of climate-friendly products 12 4 5 8 14 17 13 13 17 25 5 Promote the development of climate-friendly products and technologies more strongly 8 3 1 7 5 12 7 9 13 17 4 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 118 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 ENERGY Mandatory solar for public buildings and new private buildings 17 18 15 10 17 21 18 18 Membership in a cooperative/energy community 17 19 16 13 17 20 22 16 Construction of more wind turbines 12 13 12 9 9 16 13 16 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 43 42 44 28 32 52 51 55 Reduce subsidies that are harmful to the climate 18 18 18 17 16 24 16 19 Labeling of climate-friendly products 12 15 9 11 11 18 10 10 Promote the development of climate-friendly products and technologies more strongly 8 9 6 10 8 9 5 6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 119 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". ENERGY Total Education Low Medium High Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) Mandatory solar for public buildings and new private buildings 17 24 19 15 18 16 12 Membership in a cooperative/energy community 17 27 19 15 19 14 22 Construction of more wind turbines 12 17 14 11 12 13 14 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 43 39 52 38 44 41 36 Reduce subsidies that are harmful to the climate 18 28 23 15 20 17 16 Labeling of climate-friendly products 12 16 16 10 12 11 15 Promote the development of climate-friendly products and technologies more strongly 8 15 11 5 8 7 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 120 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Improve school education in the area of environmental and climate protection 89 96 99 89 94 80 89 89 80 72 97 Training/education/retraining opportunities for workers in occupations that will no longer be 86 89 94 86 88 86 89 85 83 74 88 needed in the future. HOUSING Financial support for cost-efficient heating and thermal systems(e.g. heat pump) State subsidies for private households if they use renewable energy(for heating, for electricity generation) State support for the renovation of buildings for thermal insulation Legal regulations on the energy efficiency of electrical household appliances(e.g. Energy class refrigerator) 91 92 98 93 91 88 96 96 85 76 95 88 95 91 91 87 84 90 88 78 76 93 87 89 93 91 88 89 91 91 77 73 91 86 92 94 90 94 80 81 80 76 78 92 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 121 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 EDUCATION Improve school education in the area of environmental and climate protection 89 Training/education/retraining opportunities for workers in occupations that will no longer be 86 needed in the future HOUSING 87 90 87 86 87 87 88 89 92 82 84 87 88 93 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 91 State subsidies for private households if they use renewable energy(for heating, for 88 electricity generation) State support for the renovation of buildings for thermal insulation 87 91 91 86 89 86 89 89 91 93 90 92 88 89 86 85 90 88 87 87 87 89 Legal regulations on the energy efficiency of electrical household appliances 86 86 86 83 86 85 88 88 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 122 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" EDUCATION Total Education Low Medium High Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) Improve school education in the area of environmental and climate protection 89 Training/education/retraining opportunities for workers in occupations that will no longer be 86 needed in the future HOUSING 80 87 90 74 87 87 88 89 89 86 87 86 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 91 State subsidies for private households if they use renewable energy(for heating, for 88 electricity generation) State support for the renovation of buildings for thermal insulation 87 82 92 91 86 86 89 81 84 90 91 92 89 89 87 87 89 88 86 Legal regulations on the energy efficiency of electrical household appliances 86 77 83 88 86 87 86 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 123 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Training/education/retraining opportunities for workers in occupations that will no longer be 14 11 6 14 12 14 11 15 17 26 12 needed in the future Improve school education in the area of environmental and climate protection 11 4 1 11 6 20 11 11 20 28 3 HOUSING Legal regulations on the energy efficiency of electrical household appliances State subsidies for private households if they use renewable energy(for heating, for electricity generation) State support for the renovation of buildings for thermal insulation Financial support for cost-efficient heating and warming systems(e.g. heat pump) 14 8 6 10 6 20 19 20 24 22 8 12 5 9 9 13 16 10 12 22 24 7 13 11 7 9 12 11 9 9 23 27 9 9 8 2 7 9 12 4 4 15 24 5 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 124 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/education/retraining opportunities for workers in occupations that will no longer be 14 needed in the future Improve school education in the area of environmental and climate protection 11 Gender Male Female 13 14 13 10 18-29 30-39 Age(years) 40-49 50-59 60-69 18 16 13 12 7 13 13 12 11 8 HOUSING Legal regulations on the energy efficiency of electrical household appliances 14 State subsidies for private households if they use renewable energy(for heating, for 12 electricity generation) State support for the renovation of buildings for thermal insulation 13 Financial support for cost-efficient heating and thermal systems(e.g. 9 heat pump) 14 14 14 11 14 11 9 9 17 14 15 12 12 12 11 14 15 10 12 13 13 13 11 11 9 7 10 8 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 125 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/education/retraining opportunities for workers in occupations that will no longer be 14 needed in the future Improve school education in the area of environmental and climate protection 11 Education Low Medium High 26 13 13 20 13 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 14 13 14 12 11 11 HOUSING Legal regulations on the energy efficiency of electrical household appliances 14 State subsidies for private households if they use renewable energy(for heating, for 12 electricity generation) State support for the renovation of buildings for thermal insulation 13 Financial support for cost-efficient heating and warming systems(e.g. 9 heat pump) 23 17 12 14 14 11 19 16 10 18 8 9 14 13 14 11 13 13 11 12 14 9 8 11 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 126 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. ...the development of energy communities(community organized at the local level to shape their energy supply more sustainable and independent) should be supported by the government. ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Basis: 1,201 cases, total sample; figures in%. 45 47 62 44 47 72 39 51 82 35 52 10 3 36 50 11 3 36 49 12 3 28 50 17 5 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 127 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree." Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 92 96 94 94 96 92 90 94 92 85 95 ...private households that want to use renewable energy, e.g. solar power, solar heating or 91 96 95 92 96 90 92 89 81 77 94 heat pump, should be financially supported. ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 90 92 94 95 91 94 88 92 85 80 96 ...the development of energy communities(community organized at the local level to shape their energy supply more sustainable and independent) should be supported by the 87 94 92 88 97 84 87 87 74 73 90 government. ...new industries should be actively located in affected regions and communities(e.g. coal 86 89 87 89 91 84 86 85 73 80 92 mining, natural gas, oil regions). ...affected employees(e.g. in the event of job loss) should receive financial support such as 85 90 78 91 90 85 83 84 79 87 88 compensation payments, severance pay, etc. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 78 87 71 86 78 78 79 76 62 80 79 financial support. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 128 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree." Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards 92 alternative jobs. ...private households that want to use renewable energy, e.g. solar power, solar heating or 91 heat pump, should be financially supported. ...citizens should participate in public and political life(e.g., in citizen forums, planning 90 advisory boards) to help shape the community. ...the development of energy communities(community organized at the local level to shape their energy supply more sustainable and independent) should be supported by the 87 government. ...new industries should be actively located in affected regions and communities(e.g. coal 86 mining, natural gas, oil regions). ...affected employees(e.g. in the event of job loss) should receive financial support such as 85 compensation payments, severance pay, etc. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 78 financial support. Gender Male Female 91 94 88 93 92 89 85 89 86 86 83 88 77 79 18-29 93 93 91 89 91 90 85 30-39 91 92 92 86 87 87 82 Age(years) 40-49 92 89 91 85 86 87 78 50-59 92 87 89 85 85 83 73 60-69 96 91 91 90 79 78 70 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 129 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree." Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards 92 alternative jobs. ...private households that want to use renewable energy, e.g. solar power, solar heating or 91 heat pump, should be financially supported. ...citizens should participate in public and political life(e.g., in citizen forums, planning 90 advisory boards) to help shape the community. ...the development of energy communities(community organized at the local level to shape their energy supply more sustainable and independent) should be supported by the 87 government. ...new industries should be actively located in affected regions and communities(e.g. coal 86 mining, natural gas, oil regions). ...affected employees(e.g. in the event of job loss) should receive financial support such as 85 compensation payments, severance pay, etc. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 78 financial support. Education Low Medium High 91 91 94 88 90 91 88 89 92 80 86 88 68 84 89 88 85 85 63 78 80 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 93 93 90 92 91 86 90 92 86 87 87 85 84 87 89 88 86 77 76 80 73 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 130 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 45 48 58 55 53 29 43 48 32 30 56 ...private households that want to use renewable energy, e.g. solar power, solar heating or 44 49 55 54 47 30 42 49 34 28 45 heat pump, should be financially supported. ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 39 44 43 52 44 33 36 38 24 27 51 ...affected employees(e.g. in the event of job loss) should receive financial support such as 36 43 35 49 40 27 33 31 28 34 34 compensation payments, severance pay, etc. ...new industries should be actively located in affected regions and communities(e.g. coal 36 41 42 47 40 26 33 35 23 24 42 mining, natural gas, oil regions). ...the development of energy communities(community organized at the local level to shape their energy supply more sustainable and independent) should be supported by the 35 40 40 51 41 22 36 36 20 23 43 government. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 28 32 28 54 30 19 26 28 20 18 26 financial support. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 131 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree". Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards 45 alternative jobs. ...private households that want to use renewable energy, e.g. solar power, solar heating or 44 heat pump, should be financially supported. ...citizens should participate in public and political life(e.g., in citizen forums, planning 39 advisory boards) to help shape the community. ...affected employees(e.g. in the event of job loss) should receive financial support such as 36 compensation payments, severance pay, etc. ...new industries should be actively located in affected regions and communities(e.g. coal 36 mining, natural gas, oil regions). ...the development of energy communities(community organized at the local level to shape their energy supply more sustainable and independent) should be supported by the 35 government. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 28 financial support. Gender Male Female 43 48 41 46 40 39 33 38 34 36 32 38 27 29 18-29 50 47 48 43 42 48 36 30-39 48 50 44 42 41 39 30 Age(years) 40-49 42 40 37 35 34 28 28 50-59 41 38 32 32 30 28 25 60-69 43 43 33 23 28 30 19 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 132 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree". Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards 45 alternative jobs. ...private households that want to use renewable energy, e.g. solar power, solar heating or 44 heat pump, should be financially supported. ...citizens should participate in public and political life(e.g., in citizen forums, planning 39 advisory boards) to help shape the community. ...affected employees(e.g. in the event of job loss) should receive financial support such as 36 compensation payments, severance pay, etc. ...new industries should be actively located in affected regions and communities(e.g. coal 36 mining, natural gas, oil regions). ...the development of energy communities(community organized at the local level to shape their energy supply more sustainable and independent) should be supported by the 35 government. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive 28 financial support. Education Low Medium High 44 43 47 51 43 43 41 37 40 40 32 37 33 30 38 38 30 38 34 25 29 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 46 45 40 48 40 41 40 39 40 38 33 28 33 39 30 36 35 33 28 28 24 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 133 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply? 10 19 27 63 44 Yes, definitely Somewhat, yes No, not really No, not at all Basis: 1,201 cases, total sample; figures in%. Could you imagine generating your own energy? 96 18 37 30 73 I already generate my own energy Yes, definitely Somewhat, yes No, not really No, not at all How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar park 5 Wind park 12 40 46 55 42 I think that would be good I would accept it I would reject it social-ecological transformation 134 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply(e.g. by joining/membership of an energy cooperative, financial participation or through a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 63 71 65 77 79 71 52 59 22 54 80 19 19 19 41 22 13 15 20 3 21 23 44 52 46 36 57 58 37 39 20 33 57 37 29 35 23 21 29 48 41 78 46 20 27 24 28 17 15 22 40 33 41 30 16 10 4 7 6 6 7 8 8 37 16 4 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 135 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply(e.g. by joining/membership of an energy cooperative, financial participation or through a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 63 19 44 37 27 10 Gender Male Female 66 60 23 15 43 44 34 40 24 30 10 10 18-29 80 34 46 20 16 4 30-39 70 27 44 30 23 6 Age(years) 40-49 57 11 46 43 30 13 50-59 54 12 43 46 32 13 60-69 51 9 41 49 35 14 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 136 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply(e.g. by joining/membership of an energy cooperative, financial participation or through a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 63 19 44 37 27 10 Education Low Medium High 60 57 67 22 15 21 38 42 46 40 43 33 23 29 26 17 14 7 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 62 66 69 17 22 19 45 44 50 38 34 31 26 26 23 12 7 8 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 137 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on your roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total EST INT PER COS ADA CMS TRA CMA SEN PRO 67 72 80 68 74 66 66 67 40 56 79 37 39 46 49 49 38 24 39 17 24 51 30 32 35 19 25 28 42 28 24 31 28 27 26 18 19 14 27 29 32 60 33 15 18 22 14 18 10 18 18 24 31 15 11 9 4 4 1 5 9 12 8 29 17 4 6 2 2 14 12 7 5 1- 12 6 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 138 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on your roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 67 37 30 27 18 9 6 Gender Male Female 66 68 38 37 28 31 25 29 16 20 9 8 9 3 18-29 72 51 22 14 10 4 13 30-39 72 40 32 19 12 7 9 Age(years) 40-49 67 36 31 30 20 10 3 50-59 66 33 34 32 20 12 2 60-69 57 25 32 42 29 13 1 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 139 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on your roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 67 37 30 27 18 9 6 Education Low Medium High 59 63 70 35 31 41 24 32 29 33 33 23 21 19 17 12 14 6 8 4 7 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 66 70 68 36 40 40 30 30 27 30 22 23 18 16 18 12 6 6 4 8 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 140 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 55 60 70 64 62 44 45 62 45 36 61 40 38 28 33 37 51 46 31 42 54 35 5 2 1 3 1 6 8 6 13 10 4 46 50 56 53 54 36 36 47 34 37 56 43 42 35 40 42 51 49 38 40 52 33 12 8 10 7 4 13 14 16 26 10 10 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 141 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 55 40 5 46 43 12 Gender Male Female 56 53 37 43 6 4 46 46 42 43 12 11 18-29 30-39 Age(years) 40-49 50-59 60-69 60 58 51 54 48 37 36 44 39 44 3 5 4 7 8 53 49 41 45 40 42 42 44 41 44 6 9 15 14 17 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 142 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 55 40 5 46 43 12 Education Low Medium High 57 48 58 33 44 38 10 7 4 56 41 47 32 46 42 13 13 11 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 57 54 55 38 41 41 6 4 4 48 45 42 41 43 48 11 12 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 143 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public subsidies for climate-neutral 64 technologies and heating replacement Through higher prices for oil, gas and coal 12 Through bans 8 None of the above options, there are alternatives 16 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 144 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public subsidies for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total EST INT PER COS ADA CMS TRA CMA SEN PRO 64 77 73 69 59 54 69 61 56 47 70 12 8 12 12 18 16 11 10 2 18 16 8 5 10 5 12 10 2 5 5 13 10 16 10 5 15 10 19 17 24 37 22 5 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 145 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public subsidies for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total 64 12 8 16 Gender Male Female 62 67 17 8 8 8 14 18 18-29 64 19 8 10 30-39 59 18 11 12 Age(years) 40-49 66 8 7 20 50-59 66 8 8 18 60-69 67 6 5 22 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 146 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public subsidies for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total 64 12 8 16 Education Low Medium High 55 61 67 9 11 13 11 7 8 25 21 12 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 65 64 59 8 16 21 7 8 8 20 12 12 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 147 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? Yes Yes, renewable energy has become more important Rather yes No Rather no No, renewable energy has not become more important 30 59 29 27 41 14 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 148 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total EST INT PER COS ADA CMS TRA CMA SEN PRO 59 66 60 73 72 59 46 60 29 58 70 30 37 32 50 40 25 18 22 10 24 45 29 29 28 23 31 34 28 38 19 34 25 41 34 40 27 28 41 54 40 71 42 30 27 25 28 22 18 29 38 27 31 26 24 14 9 12 5 10 12 16 14 40 16 6 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 149 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 59 30 29 41 27 14 Gender Male Female 63 55 34 26 29 29 37 45 22 32 14 13 18-29 73 44 29 27 18 10 30-39 67 38 30 33 24 8 Age(years) 40-49 54 24 30 46 25 20 50-59 48 18 30 52 36 16 60-69 50 24 26 50 35 16 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 150 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 59 30 29 41 27 14 Education Low Medium High 59 53 62 34 25 32 24 28 30 41 47 38 23 31 26 18 16 12 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 59 63 56 28 34 31 30 29 26 41 37 44 25 26 31 16 11 13 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 5 Interest in information and level of knowledge social-ecological transformation 152 Main findings Interest in information and level of knowledge Interest in information and level of knowledge: Climate • Four-fifths of respondents(80%) expressed a fundamental interest in the Topic of climate change. Of these, 32% are "very" interested. Less interest was expressed by 15%, and no interest at all by 5%. • 55% rate their level of knowledge about ecological interrelationships and environmental problems(e.g. forest dieback, biodiversity, etc.) as high. However, only 11% rate their level of knowledge as"very high". A low level of knowledge is attested by 45%, with 7% saying that they know very little. Interest in information and level of knowledge: Policies • Only 10% of respondents feel"very well" informed about policies for a change towards a more climate and environmentally friendly economy. 48% feel"rather well" informed. This contrasts with 36% who feel"rather not well" informed and 6% who feel"not at all well" informed. • 55% think that policies for a change towards a more climate and environmentally friendly economy are not sufficiently explained and clarified. 45% disagree(Policies are sufficiently explained: yes: 10%, somewhat yes: 35%). social-ecological transformation 153 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? Interest I am very interested in it I am rather interested 32 80 48 How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? High Very high Rather high 11 55 44 No interest I am less interested I am not interested in it at all 15 20 Low 5 Rather low Very low 38 45 7 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 154 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 80 89 88 91 85 74 71 82 51 68 92 32 45 42 51 33 14 18 29 12 23 48 48 44 46 40 52 59 53 53 39 45 44 21 11 12 9 15 26 29 18 49 32 8 15 9 10 7 12 17 22 12 32 22 8 5 2 1 2 3 9 7 7 18 10 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 155 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 80 32 48 21 15 5 Gender Male Female 80 78 32 31 48 47 20 22 14 16 6 6 18-29 88 41 48 12 6 5 30-39 83 39 44 17 14 3 Age(years) 40-49 74 25 48 26 18 8 50-59 76 25 51 24 17 7 60-69 73 25 48 27 22 5 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 156 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 80 32 48 21 15 5 Education Low Medium High 74 71 84 30 28 33 44 43 51 26 29 16 16 21 12 10 8 4 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 79 79 81 34 32 27 45 47 54 21 21 19 14 16 16 7 4 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 157 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total EST INT PER COS ADA CMS TRA CMA SEN PRO 55 55 60 71 61 48 47 46 38 55 74 11 6 6 17 16 13 8 12 4 11 20 44 48 53 54 46 36 39 34 34 44 54 45 45 40 29 39 52 53 54 62 45 26 38 41 35 25 32 44 46 49 43 31 25 7 4 6 4 6 7 8 5 20 14 1 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 158 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 55 11 44 45 38 7 Gender Male Female 65 46 16 6 49 40 35 54 30 45 5 10 18-29 69 21 48 31 26 5 30-39 60 13 47 40 34 5 Age(years) 40-49 52 8 44 48 39 9 50-59 47 6 41 53 41 12 60-69 45 4 41 55 50 6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 159 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 55 11 44 45 38 7 Education Low Medium High 50 49 59 11 11 11 39 39 48 50 51 41 38 41 35 11 10 6 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 54 58 64 10 13 14 44 45 50 46 42 36 38 36 30 8 6 5 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 160 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? Well Very well informed Somewhat informed Not well Not very well informed Not informed at all Basis: 1,201 cases, total sample; figures in%. 10 Yes 58 48 Yes, the policies are sufficiently explained and clarified Somewhat, yes No 36 42 Rather no No, the policies are insufficiently explained and clarified 6 10 45 35 42 55 13 social-ecological transformation 161 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total EST INT PER COS ADA CMS TRA CMA SEN PRO 58 63 55 76 67 60 50 54 32 59 72 10 8 6 17 20 11 9 7 4 14 12 48 55 49 58 47 50 41 47 28 45 60 42 37 45 24 33 40 50 46 68 41 28 36 36 38 24 30 35 46 41 48 30 26 6 2 7- 3 4 4 5 20 10 1 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 162 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 58 10 48 42 36 6 Gender Male Female 70 47 15 6 55 41 30 53 27 45 3 8 18-29 70 20 50 30 25 5 30-39 64 10 53 36 34 2 Age(years) 40-49 55 9 46 45 36 9 50-59 50 7 43 50 42 8 60-69 52 4 47 48 45 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 163 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 58 10 48 42 36 6 Education Low Medium High 55 54 62 8 11 11 47 43 51 45 46 38 37 39 34 8 7 4 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 56 64 60 10 12 12 47 52 48 44 36 40 37 32 39 7 4 1 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 164 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total EST INT PER COS ADA CMS TRA CMA SEN PRO 45 46 30 62 55 51 37 35 24 54 53 10 6 3 23 20 8 6 9 1 16 14 35 40 28 40 35 42 31 26 23 38 39 55 54 70 38 45 49 63 65 76 46 47 42 48 54 28 33 39 45 51 46 32 42 13 6 15 10 11 10 18 14 30 14 5 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 165 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 45 10 35 55 42 13 Gender Male Female 54 35 14 6 40 30 46 65 34 50 12 14 18-29 66 24 42 34 22 12 30-39 52 13 40 48 38 10 Age(years) 40-49 38 6 33 62 45 17 50-59 35 4 31 65 50 15 60-69 26 1 25 74 61 13 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 166 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 45 10 35 55 42 13 Education Low Medium High 50 40 46 10 9 11 40 31 36 50 60 54 34 46 41 16 14 13 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 40 50 53 11 11 11 29 40 42 60 50 47 44 38 39 16 12 8 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 6 Appendix: Communication social-ecological transformation 168 Topic interest in general Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Health Vacation, Travel Environment and nature Animal world, animals and pets Wellness Current affairs Nutrition Music, culture, theater, art Science and technology Garden and plants Information from the region, regional news Business, professions Sports Basis: 1,201 cases, total sample; figures in%. 56 55 47 46 44 43 42 42 39 38 37 36 34 32 Investments, insurance, tax tips and finance Sustainable consumption Psychology, spirituality, well-being Family, children and child education Consumer electronics, TV Photography, filming Computer, computer games Furniture, decoration Fashion Cosmetics and beauty Technology and gaming Cars, motorcycles Stars, Celebrities 31 31 29 29 25 25 23 22 22 20 18 17 13 social-ecological transformation 169 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Health Vacation, Travel Environment and nature Animal world, animals and pets Wellness Current affairs Nutrition Music, culture, theater, art Science and technology Garden and plants Information from the region, regional news Business, professions Sports Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 56 62 64 60 55 55 64 65 51 46 47 58 64 45 45 46 53 59 48 43 44 48 54 45 40 43 48 52 52 38 42 38 64 42 42 42 49 54 43 40 39 40 57 40 40 38 33 49 42 48 37 37 48 32 28 36 37 44 35 36 34 42 35 35 42 32 27 27 42 35 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 46 63 66 42 67 65 47 49 35 34 42 57 29 50 58 27 48 46 36 47 29 33 50 48 26 54 34 32 40 22 31 47 44 32 36 32 31 35 27 36 36 26 strongly overrepresented overrepresented CMA SEN PRO 45 32 62 53 31 66 33 28 53 39 29 58 46 23 46 36 27 52 41 27 49 38 20 46 31 22 39 26 30 51 39 20 38 33 30 41 18 31 40 31 24 36 strongly underrepresented underrepresented social-ecological transformation 170 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Investments, insurance, tax tips and finance Sustainable consumption Psychology, spirituality, well-being Family, children and child education Consumer electronics, TV Photography, filming Computer, computer games Furniture, decoration Fashion Cosmetics and beauty Technology and gaming Cars, motorcycles Stars, Celebrities Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 31 34 34 37 42 29 26 26 19 14 45 31 32 43 32 31 30 25 38 11 17 48 29 31 37 38 31 18 31 26 27 14 33 29 37 34 25 32 26 37 35 21 16 27 25 23 22 20 28 22 31 26 23 30 31 25 27 24 34 22 19 24 19 21 25 33 23 20 15 28 25 20 24 28 17 23 29 22 29 26 30 24 17 20 13 14 16 25 22 27 22 31 25 15 21 14 12 14 34 20 24 17 31 25 15 18 7 15 19 21 18 18 8 30 26 21 16 9 10 16 26 17 17 13 20 21 18 17 17 12 21 19 13 12 9 16 15 12 15 9 11 17 15 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 171 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Health Vacation, Travel Environment and nature Animal world, animals and pets Wellness Current affairs Nutrition Music, culture, theater, art Science and technology Garden and plants Information from the region, regional news Business, professions Sports Basis: 1,201 cases, total sample; figures in%. Total 56 55 47 46 44 43 42 42 39 38 37 36 34 32 Gender Male Female 45 66 44 66 42 52 44 48 34 52 34 52 46 38 31 54 33 45 45 30 27 46 37 35 39 28 44 21 18-29 52 46 41 47 44 38 30 38 37 40 28 26 33 32 30-39 53 50 43 40 36 39 36 36 38 36 30 35 33 29 Age(years) 40-49 58 54 51 41 46 47 46 39 40 40 35 36 38 37 50-59 62 62 56 46 48 49 49 50 42 37 41 43 34 36 60-69 56 68 45 57 46 42 53 50 39 35 52 42 33 26 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 172 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Investments, insurance, tax tips and finance Sustainable consumption Psychology, spirituality, well-being Family, children and child education Consumer electronics, TV Photography, filming Computer, computer games Furniture, decoration Fashion Cosmetics and beauty Technology and gaming Cars, motorcycles Stars, Celebrities Basis: 1,201 cases, total sample; figures in%. Total 31 31 29 29 25 25 23 22 22 20 18 17 13 Gender Male Female 36 26 30 32 18 39 22 36 30 21 23 26 30 15 12 32 13 30 8 30 25 10 24 11 11 15 18-29 28 37 34 25 24 31 25 25 37 30 27 15 19 30-39 29 29 27 32 25 26 27 24 24 24 22 18 15 Age(years) 40-49 32 27 28 31 25 22 24 18 19 16 19 17 12 50-59 34 27 29 26 26 26 19 21 15 15 14 19 13 60-69 32 32 24 33 26 18 17 20 9 10 4 18 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 173 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Health Vacation, Travel Environment and nature Animal world, animals and pets Wellness Current affairs Nutrition Music, culture, theater, art Science and technology Garden and plants Information from the region, regional news Business, professions Sports Basis: 1,201 cases, total sample; figures in%. Total 56 55 47 46 44 43 42 42 39 38 37 36 34 32 Education Low Medium High 50 54 57 59 58 54 30 36 54 51 48 45 51 45 42 26 41 46 25 37 47 39 41 44 30 41 40 24 32 42 41 42 34 27 34 38 22 29 38 27 31 33 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 61 52 48 58 52 55 43 48 52 52 42 39 51 40 29 45 40 41 43 44 38 47 37 40 42 38 35 37 39 43 40 35 30 36 39 29 30 38 35 32 32 32 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 174 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Investments, insurance, tax tips and finance Sustainable consumption Psychology, spirituality, well-being Family, children and child education Consumer electronics, TV Photography, filming Computer, computer games Furniture, decoration Fashion Cosmetics and beauty Technology and gaming Cars, motorcycles Stars, Celebrities Basis: 1,201 cases, total sample; figures in%. Total 31 31 29 29 25 25 23 22 22 20 18 17 13 Education Low Medium High 23 22 36 26 29 32 19 26 31 25 32 29 23 27 25 25 24 26 17 24 22 12 20 24 18 17 24 18 16 22 17 14 20 19 18 17 11 11 14 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 26 34 39 32 30 32 36 22 25 33 28 21 28 24 22 25 26 18 26 21 20 23 22 16 22 20 24 21 18 16 18 18 19 16 20 17 13 14 10 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 175 Consumer interests For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Delicatessen- high quality food Eating out(restaurants) PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Furniture Donations for charity Kitchen furniture and equipment Wine/Champagne High quality jewelry Bike Basis: 1,201 cases, total sample; figures in%. 31 28 25 22 20 18 18 16 15 14 13 12 12 High quality spirits/whisky Cosmetics/Perfume (Wrist) Watches High-end hi-fi equipment Beer DIY/ garden tools Costume jewelry Antiques Handbags Exclusive accessories Porcelain/ glass work None of these products 12 11 10 10 10 8 7 7 7 7 3 26 social-ecological transformation 176 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Delicatessen- high quality food Eating out(restaurants) PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Furniture Donations for charity Kitchen furniture and equipment Wine/Champagne High quality jewelry Bike Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 31 40 39 30 37 28 35 31 31 36 25 30 30 27 22 22 27 16 26 27 20 18 22 17 24 18 23 9 36 26 18 21 11 27 22 16 16 12 29 20 15 21 16 20 24 14 17 7 21 23 13 15 12 22 14 12 13 10 23 13 12 11 9 19 16 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 27 33 23 14 24 26 18 20 19 18 19 18 15 14 19 16 11 12 22 16 13 17 13 13 9 6 22 9 14 13 9 10 9 12 9 6 6 11 7 strongly overrepresented overrepresented CMA SEN PRO 14 20 44 14 26 40 18 24 36 15 24 29 16 23 32 5 15 24 9 20 17 7 15 20 6 13 19 8 11 19 8 10 23 4 10 16 5 14 16 strongly underrepresented underrepresented social-ecological transformation 177 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality spirits/whisky Cosmetics/Perfume (Wrist) Watches High-end hi-fi equipment Beer DIY/ garden tools Costume jewelry Antiques Handbags Exclusive accessories Porcelain/ glass work None of these products Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 12 6 11 18 8 7 16 7 7 14 20 11 11 10 24 14 8 7 9 6 14 11 10 6 1 20 10 11 9 5 5 12 18 10 9 8 14 15 13 9 8 4 10 10 10 9 7 13 7 10 11 10 9 10 18 8 6 5 10 9 6 7 10 3 10 15 7 9 3 14 10 8 5 1 2 11 11 7 7 5 10 7 12 6 3 2 6 12 7 7 2 16 9 6 8 1 6 9 5 7 8 3 13 9 12 3 2 4 11 9 3 1 2 4 7 3 5 2 2 5 1 26 18 29 16 14 24 37 38 56 21 14 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 178 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Delicatessen- high quality food Eating out(restaurants) PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Furniture Donations for charity Kitchen furniture and equipment Wine/Champagne High quality jewelry Bike Basis: 1,201 cases, total sample; figures in%. Total 31 28 25 22 20 18 18 16 15 14 13 12 12 Gender Male Female 29 34 25 30 22 27 25 18 16 22 15 20 23 13 17 15 18 12 13 14 15 11 12 11 16 7 18-29 31 25 27 26 18 27 24 24 23 20 14 25 12 30-39 34 33 28 26 28 25 22 22 17 20 17 11 18 Age(years) 40-49 33 32 27 24 21 17 17 14 9 13 15 10 9 50-59 35 26 23 18 17 12 11 14 9 10 9 8 8 60-69 24 21 18 14 13 5 14 4 15 5 10 2 11 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 179 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality spirits/whisky Cosmetics/Perfume (Wrist) Watches High-end hi-fi equipment Beer DIY/ garden tools Costume jewelry Antiques Handbags Exclusive accessories Porcelain/ glass work None of these products Total 12 11 10 10 10 8 7 7 7 7 3 26 Gender Male Female 14 9 6 16 14 6 15 5 16 4 10 6 8 6 7 7 5 9 8 6 5 2 23 30 18-29 14 18 15 13 9 8 17 14 12 15 5 9 30-39 15 17 14 15 17 11 8 8 8 8 5 16 Age(years) 40-49 14 8 10 8 13 8 5 6 7 4 2 30 50-59 10 7 5 6 6 6 3 5 5 6 1 35 60-69 5 4 3 7 6 5 2 3 2 1 2 47 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 180 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Delicatessen- high quality food Eating out(restaurants) PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Furniture Donations for charity Kitchen furniture and equipment Wine/Champagne High quality jewelry Bike Basis: 1,201 cases, total sample; figures in%. Total 31 28 25 22 20 18 18 16 15 14 13 12 12 Education Low Medium High 24 20 38 24 22 31 23 17 29 14 19 24 22 17 21 26 12 19 16 16 19 16 14 17 20 8 18 11 11 16 12 12 14 8 6 15 9 10 12 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 27 35 35 28 26 37 23 26 29 22 22 22 18 21 26 18 17 17 16 20 20 15 17 18 15 18 13 15 14 14 10 16 22 11 10 21 9 15 11 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 181 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality spirits/whisky Cosmetics/Perfume (Wrist) Watches High-end hi-fi equipment Beer DIY/ garden tools Costume jewelry Antiques Handbags Exclusive accessories Porcelain/ glass work None of these products Total 12 11 10 10 10 8 7 7 7 7 3 26 Education Low Medium High 5 11 13 6 9 13 5 6 12 5 8 12 10 9 11 10 6 9 6 6 8 11 5 8 3 7 8 7 5 8 - 4 3 34 39 19 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 9 13 21 12 10 10 7 12 15 11 10 10 8 13 14 9 9 6 7 8 10 6 9 8 6 7 11 7 8 7 3 4 4 31 23 13 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 182 Media usage Now we would like to know your habits and ways of using media. How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television program Radio Music streaming services(e.g. Spotify) Communication/ messenger services (e.g. WhatsApp, Skype) Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) 68 20 7 212 56 17 8 4 5 10 32 28 12 5 7 16 37 23 10 5 11 14 30 26 12 7 15 10 25 23 11 5 9 27 29 17 12 5 14 23 20 20 14 8 14 24 Basis: 1,201 cases, total sample; figures in%. Books/Audiobooks 17 19 15 11 19 19 Journals, magazines 18 17 15 9 21 20 Daily newspaper 20 17 12 6 20 25 Computer games/video games 16 19 11 7 17 Online media libraries from TV stations Newsletter from suppliers of products and services 12 16 11 5 8 14 14 13 21 25 Watch Blu-ray Discs, DVDs 5 9 11 9 31 30 35 26 35 Cinema 5 7 11 18 41 18 Daily Several times a week Several times a month About once a month Rare Never social-ecological transformation 183 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Response category:"At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television program Radio Music streaming services(e.g. Spotify) Communication/ messenger services(e.g. WhatsApp, Skype) Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Books/Audiobooks Journals, magazines Daily newspaper Computer games/video games Online media libraries from TV stations Newsletter from suppliers of products and services Watch Blu-ray Discs, DVDs Cinema Total EST INT PER COS 95 95 93 96 96 81 89 74 87 86 72 76 64 84 77 70 68 60 69 75 68 70 64 67 60 59 58 46 86 74 58 64 46 76 74 54 57 42 76 69 51 52 53 66 54 50 50 46 63 58 49 54 47 59 56 46 40 25 64 55 39 36 17 60 50 36 35 20 55 46 24 17 11 39 30 23 18 7 42 37 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 96 95 98 89 79 72 73 66 66 77 69 80 74 69 74 64 56 45 62 49 48 59 44 42 45 43 44 54 45 42 54 40 40 56 36 43 51 31 26 41 23 26 31 18 19 32 14 12 strongly overrepresented overrepresented CMA SEN PRO 96 91 97 67 83 87 46 74 91 69 72 63 63 67 74 25 61 76 30 65 70 28 60 64 41 58 58 29 54 56 25 57 53 29 50 62 15 51 46 16 50 49 14 40 28 6 36 33 strongly underrepresented underrepresented social-ecological transformation 184 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Response category:"At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television program Radio Music streaming services(e.g. Spotify) Communication/ messenger services(e.g. WhatsApp, Skype) Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Books/Audiobooks Journals, magazines Daily newspaper Computer games/video games Online media libraries from TV stations Newsletter from suppliers of products and services Watch Blu-ray Discs, DVDs Cinema Basis: 1,201 cases, total sample; figures in%. Total 95 81 72 70 68 59 58 54 51 50 49 46 39 36 24 23 Gender Male Female 95 96 81 82 74 69 75 65 71 66 62 56 61 56 58 50 48 54 54 45 55 43 54 37 46 31 42 30 33 16 30 17 18-29 95 93 88 64 59 89 81 77 64 55 55 66 57 53 44 47 30-39 95 90 84 58 68 76 80 69 56 54 50 58 48 45 32 34 Age(years) 40-49 98 81 74 68 68 58 59 57 43 45 46 44 35 31 16 14 50-59 95 75 61 79 76 41 39 36 43 47 43 27 25 23 16 8 60-69 92 65 46 82 72 25 25 26 46 47 48 26 20 21 8 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 185 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Response category:"At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television program Radio Music streaming services(e.g. Spotify) Communication/ messenger services(e.g. WhatsApp, Skype) Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Books/Audiobooks Journals, magazines Daily newspaper Computer games/video games Online media libraries from TV stations Newsletter from suppliers of products and services Watch Blu-ray Discs, DVDs Cinema Basis: 1,201 cases, total sample; figures in%. Total 95 81 72 70 68 59 58 54 51 50 49 46 39 36 24 23 Education Low Medium High 91 94 96 80 78 84 61 67 75 73 74 67 69 70 67 37 50 67 49 43 67 47 45 60 40 44 56 40 40 56 42 41 53 42 44 47 36 32 41 33 30 39 24 23 25 23 19 26 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 94 96 96 82 83 77 69 76 75 67 72 72 61 76 74 54 64 69 53 66 61 51 58 59 43 57 59 43 57 54 43 56 54 45 49 44 34 44 43 30 42 45 20 30 28 20 29 27 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 186 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? 49 57 36 17 17 21 20 39 26 23 32 31 22 19 713 12 17 41 51 52 57 61 80 Basis: 1,201 cases, total sample; figures in%. Frequently Occasionally Never social-ecological transformation 187 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"Frequently“ Facebook YouTube Instagram Twitter TikTok Pinterest LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 57 66 54 60 57 66 57 50 51 52 58 49 62 34 64 56 52 46 33 29 54 55 36 41 27 54 52 33 30 18 12 39 49 21 18 6 38 31 29 18 15 6 23 26 20 20 8 27 31 30 18 14 5 26 23 17 17 5 29 23 22 12 7 3 26 22 17 21 8 24 24 16 13 9 5 22 27 7 6 2 12 11 10 4 4 2 10 11 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 188 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"Frequently“ Facebook YouTube Instagram Twitter TikTok Pinterest LinkedIn Tumblr Total 57 49 36 21 20 17 17 7 Gender Male Female 55 60 54 43 30 41 28 14 21 20 14 19 21 13 10 4 18-29 53 62 62 36 47 28 30 20 30-39 61 64 49 29 24 23 25 8 Age(years) 40-49 61 51 32 16 13 12 13 2 50-59 60 40 20 12 7 11 10 2 60-69 53 22 7 6 3 7 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 189 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"Frequently“ Facebook YouTube Instagram Twitter TikTok Pinterest LinkedIn Tumblr Total 57 49 36 21 20 17 17 7 Education Low Medium High 67 60 55 44 44 52 18 27 42 24 21 20 14 18 22 22 16 16 12 11 21 12 5 8 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 60 58 50 50 52 40 35 36 36 19 24 21 19 20 25 16 17 22 13 20 24 5 8 13 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 190 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest LinkedIn Twitter TikTok Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 88 88 82 92 95 90 84 85 82 92 92 83 90 77 87 84 92 83 79 72 80 83 59 65 46 78 70 64 51 47 24 66 77 49 51 25 65 64 56 40 48 29 55 64 48 56 30 60 66 53 39 30 19 60 67 43 47 22 63 51 52 34 23 22 54 58 39 37 18 59 59 53 33 24 15 49 46 20 13 3 38 36 30 12 8 6 34 28 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 191 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest LinkedIn Twitter TikTok Tumblr Total 88 83 59 49 48 43 39 20 Gender Male Female 90 86 82 85 55 63 40 58 54 42 52 34 41 37 27 12 18-29 99 91 90 78 71 66 75 50 30-39 94 86 76 58 61 57 50 27 Age(years) 40-49 89 82 58 38 46 38 31 11 50-59 82 79 40 34 35 28 23 7 60-69 72 75 22 31 21 18 8 1 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 192 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest LinkedIn Twitter TikTok Tumblr Total 88 83 59 49 48 43 39 20 Education Low Medium High 86 83 91 88 83 83 42 50 66 52 48 49 34 33 57 39 39 45 45 34 41 24 16 22 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 89 89 86 83 85 78 57 61 60 48 51 47 41 56 55 40 47 43 37 42 41 15 26 27 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 193 Communication expectations When you think about what you use media for, e.g. newspapers, magazines, Internet, television, radio etc. and what you expect from it, which of the statements below apply to you? It is important to me to have trustworthy sources of information. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. Protecting my personal data on the Internet is extremely important to me- I'm careful about that. I find it important to learn about a topic from a variety of information sources. For me it is very important to get a quick overview of important topics. I prefer short, concise information that summarizes the most important things. Media help me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Basis: 1,201 cases, total sample; figures in%. 73 61 62 60 52 51 37 44 42 36 Applies completely Somewhat applies 22 5 32 61 32 6 33 61 39 81 38 10 1 13 6 12 10 Mostly doesn’t apply Doesn’t apply at all social-ecological transformation 194 Communication expectations When you think about what you use media for, e.g. newspapers, magazines, Internet, television, radio etc. and what you expect from it, which of the statements below apply to you? Response category:"Applies completely/ Somewhat applies“ Total EST INT PER COS ADA CMS TRA CMA SEN PRO It is important to me to have trustworthy sources of information. 95 97 99 96 94 92 97 96 97 84 95 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 93 99 96 96 94 88 95 95 86 86 96 Protecting my personal data on the Internet is extremely important to me- I'm careful about 94 95 95 95 91 93 94 99 92 84 95 that. I find it important to learn about a topic from a variety of information sources. 93 97 94 95 96 93 95 94 89 82 94 For me it is very important to get a quick overview of important topics. 91 98 89 95 95 86 93 92 87 82 90 I prefer short, concise information that summarizes the most important things. 89 91 79 89 85 91 93 97 93 85 87 Media help me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 81 84 85 88 85 82 82 82 63 78 80 78 76 73 89 88 76 79 79 67 72 79 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 195 Communication expectations When you think about what you use media for, e.g. newspapers, magazines, Internet, television, radio etc. and what you expect from it, which of the statements below apply to you? Response category:"Applies completely/ Somewhat applies“ Total It is important to me to have trustworthy sources of information. 95 I attach great importance to being thoroughly informed in order to better understand 93 backgrounds and contexts. Protecting my personal data on the Internet is extremely important to me- I'm careful about 94 that. I find it important to learn about a topic from a variety of information sources. 93 For me it is very important to get a quick overview of important topics. 91 I prefer short, concise information that summarizes the most important things. 89 Media help me to form my own opinion on important topics. 81 On social networks, I mainly want to exchange information with my friends- I get my 78 information elsewhere. Gender Male Female 94 96 93 94 92 94 94 92 90 92 88 90 82 80 75 80 18-29 92 91 90 92 90 87 88 85 30-39 93 95 93 92 91 90 79 81 Age(years) 40-49 98 95 93 96 92 88 79 84 50-59 96 92 95 94 90 91 81 74 60-69 98 95 95 93 92 87 78 63 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 196 Communication expectations When you think about what you use media for, e.g. newspapers, magazines, Internet, television, radio etc. and what you expect from it, which of the statements below apply to you? Response category:"Applies completely/ Somewhat applies“ It is important to me to have trustworthy sources of information. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. Protecting my personal data on the Internet is extremely important to me- I'm careful about that. I find it important to learn about a topic from a variety of information sources. Total 95 93 94 93 For me it is very important to get a quick overview of important topics. 91 I prefer short, concise information that summarizes the most important things. 89 Media help me to form my own opinion on important topics. 81 On social networks, I mainly want to exchange information with my friends- I get my 78 information elsewhere. Education Low Medium High 96 93 96 93 92 94 94 94 93 91 92 94 85 90 92 92 88 89 75 78 84 87 72 80 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 96 95 94 94 93 90 91 95 91 92 94 92 91 90 90 90 88 85 79 84 82 75 82 76 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 197 Communication expectations When you think about what you use media for, e.g. newspapers, magazines, Internet, television, radio etc. and what you expect from it, which of the statements below apply to you? Response category:“Applies completely“ Total EST INT PER COS ADA CMS TRA CMA SEN PRO It is important to me to have trustworthy sources of information. 73 84 89 80 62 52 78 78 77 50 80 Protecting my personal data on the Internet is extremely important to me- I'm careful about 62 70 60 72 54 43 59 76 69 45 71 that. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 61 70 70 74 54 46 61 64 46 48 75 I find it important to learn about a topic from a variety of information sources. 60 66 67 78 64 47 63 55 45 44 71 For me it is very important to get a quick overview of important topics. 52 62 53 64 49 39 60 58 36 41 56 I prefer short, concise information that summarizes the most important things. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Media help me to form my own opinion on important topics. 51 60 39 64 51 38 56 67 44 43 50 42 42 50 49 44 30 47 53 39 28 38 37 44 35 52 38 29 38 36 14 33 46 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 198 Communication expectations When you think about what you use media for, e.g. newspapers, magazines, Internet, television, radio etc. and what you expect from it, which of the statements below apply to you? Response category:“Applies completely“ Total It is important to me to have trustworthy sources of information. 73 Protecting my personal data on the Internet is extremely important to me- I'm careful about 62 that. I attach great importance to being thoroughly informed in order to better understand 61 backgrounds and contexts. I find it important to learn about a topic from a variety of information sources. 60 For me it is very important to get a quick overview of important topics. 52 I prefer short, concise information that summarizes the most important things. 51 On social networks, I mainly want to exchange information with my friends- I get my 42 information elsewhere. Media help me to form my own opinion on important topics. 37 Gender Male Female 70 76 59 64 59 63 58 62 48 56 49 53 39 44 38 36 18-29 60 50 58 57 53 51 38 40 30-39 70 56 60 62 51 52 41 40 Age(years) 40-49 79 63 63 66 54 52 42 34 50-59 81 68 63 63 53 52 45 38 60-69 79 73 63 53 50 46 43 31 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 199 Communication expectations When you think about what you use media for, e.g. newspapers, magazines, Internet, television, radio etc. and what you expect from it, which of the statements below apply to you? Response category:“Applies completely“ It is important to me to have trustworthy sources of information. Protecting my personal data on the Internet is extremely important to me- I'm careful about that. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. I find it important to learn about a topic from a variety of information sources. Total 73 62 61 60 For me it is very important to get a quick overview of important topics. 52 I prefer short, concise information that summarizes the most important things. 51 On social networks, I mainly want to exchange information with my friends- I get my 42 information elsewhere. Media help me to form my own opinion on important topics. 37 Education Low Medium High 70 70 75 75 61 60 62 55 64 58 57 62 52 49 54 54 50 51 43 40 43 38 36 37 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<2,544 CAD) (2,544-5,936 CAD) (>5,936 CAD) 74 71 72 63 59 56 61 59 63 59 60 62 54 51 48 52 51 40 42 43 36 38 38 30 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Imprint social-ecological transformation 201 Contact persons Dr. Christoph Schleer Associate Director Research& Consulting christoph.schleer@sinus-institut.de +49 6221 8089-27 Naima Wisniewski Research& Consulting naima.wisniewski@sinus-institut.de +49 6221 8089-54 © Copyright 2023 SINUS Market and Social Research GmbH This work is protected by copyright. No part of it may be reproduced or processed, duplicated or distributed using electronic systems in any form(photocopy, microfilm or any other process), including for the purpose of teaching, without the written consent of Sinus Markt- und Sozialforschung GmbH. Quotations and reprints, including excerpts, are only permitted with express permission and reference to the source. Part of the INTEGRAL-SINUS-OPINION Group