social-ecological transformation SINUS Study for the Friedrich-Ebert-Stiftung Social-ecological transformation Country report Denmark Heidelberg, September 2023 Teil der INTEGRAL-SINUS-OPINION Gruppe social-ecological transformation 2 Task and objectives Empirical survey to identify opposing and advocating groups of the social-ecological transformation • The world is undergoing far-reaching changes. There seems to be no end to reports of record heat, storms and forest fires. Climate policy has been dodged for a long time; progress must be made quickly in phasing out fossil fuels and building up an energy supply and industrial production based on renewable energy. • At the same time, the pressure for change increasingly affects citizens directly. The path to a climate-neutral economy is associated with enormous technological, economic and social challenges: The accelerated expansion of renewable energy, the heat and transport transition, and the structural change of the economy- all of this will increasingly affect citizens. • Against this background, the SINUS Institute conducted a large-scale population survey in Europe and North America on behalf of the Competence Centre for Climate and Social Justice of the Friedich-Ebert-Stiftung: across 19 countries, the research delved into the perceptions, interests, and concerns that individuals associate with the social-ecological transformation. The survey’s primary objective was twofold: first, to provide an encompassing overview of attitudes towards climate policy, and second, to explore the degree of receptivity among various social segments toward climate policy measures. To achieve the latter, the survey design incorporated the Sinus-Meta-Milieus target group model. • The study results are intended to stimulate public discussions and provide an in-depth analysis of the conditions under which the climateneutral transformation of national economies can succeed and be supported by broad public acceptance. Based on these analyses, developing country- and milieu-specific communication strategies that address the population's different interests and fears and appropriately address them through suitable forms of communication is essential. social-ecological transformation 3 Table of contents 01 02 03 Method and sample 04 Problem awareness  Importance of environmental, nature and climate protection  Relevance of environmental policy fields of action  Relevance of climate change as a topic  Attitudes to climate change  Consequences of climate change- Anxiety scale Climate and environmentally conscious behaviour  Attitudes towards climate and environmentally conscious behaviour  Barriers to climate and environmentally conscious behaviour  Motivators of climate and environmentally conscious behaviour 05 06 Changing our way of living and economies  Assesment of the need for change  Attribution of responsibility  Attitudes towards policies  Attitudes towards the energy and heat transition Information interest and level of knowledge  Information interest and level of knowledge: Climate  Information interest and level of knowledge: Policies Appendix: Communication  Topic interest in general  Consumer interests  Media use  Communication expectations social-ecological transformation 1 Method and sample social-ecological transformation Methodology and sample The study programme at a glance Method Standardised online survey (CAWI) Quota sample(gender, age, education and region) The interviews were conducted in the national language. Data collection Ø Interview duration: 25 minutes The data collection was carried out by Sociotrend GmbH. Target group Resident population aged from 18 to 69 years Sample size 1,202 persons Survey period 19.05.- 08.06.2023 5 Survey contents • Awareness of environmental, nature and climate protection topics • Climate and environmentally conscious behaviour: Attitudes, barriers and motivators • Attitudes towards change in way of living and economies: Necessity of change, attribution of responsibility and political measures • Information interest and level of knowledge: Climate change, ecological interrelationships and political measures social-ecological transformation 6 Methodology and sample Evaluation of the survey results • This report presents the survey results for Denmark . The key findings are presented in graphs and charts. For better readability and comprehensibility, the percentages have been rounded to whole numbers. • The data set was examined for differences in the response behaviour of different population groups and presented in tabular form. The sociodemographic characteristics gender, age, education and net equivalent income were taken into account. • Gender: female, male (The answer category„non-binary" was taken into account in the survey, but not evaluated due to too small a number of cases). • Age groups: 18- to 29-year-olds, 30- to 39-year-olds, 40- to 49-year-olds, 50- to 59-year-olds, 60- to 69-year-olds • Educational groups: low: "Ingen skoleuddannelse eller erhvervsuddannelse(endnu)" or"Børnehaveklasse. 1.-5. klasse" or"Folkeskole 6.-10. klasse"; medium: "Kort erhvervsuddannelse under 1-2 års varighed, F.eks. AMU Arbejdsmarkedsuddannelser, Basisår på Erhvervsfaglige uddannelse" or"Gymnasielle uddannelser, studentereksamen, HF, HHX, HTX" or"Faglig uddannelse(håndværk, handel, landbrug mv.), F.eks. Faglærte, Social- og sundhedsassistent-uddannelsen og tilsvarende"; up: "Kort videregående uddannelse af op til 2-3 års varighed, F.eks. Erhvervsakademiuddannelser f.eks. datamatiker, tandplejer, byggetekniker, installatør, HD" or"Videregående uddannelse, Universitet". • Net equivalent income*: low: less than 60% of median income; medium: 60 to 140% of median income; high: more than 140% of the median income * The net equivalent income is a net income weighted according to the number and age of persons living in the household. To calculate the net equivalent income, the net household income is divided by the number of persons weighted according to the OECD scale. This results in a means-weighted per capita net income. The calculated equivalised income was divided into three groups (below 60%, 60-140%, above 140% of the median income) using the median values available at Eurostat(2021). social-ecological transformation 7 Methodology and sample Evaluation of the survey results • In addition to the differentiation according to socio-demographic characteristics, the data was analysed according to the milieu affiliation of the respondents. By evaluating the findings according to the Sinus-Meta-Milieus, the socio-demographic analysis is supplemented by lifestyle and value components. • The milieu perspective does not replace the study of socio-demographic characteristics, but complements and refines them by taking into account basic values that determine lifestyle and life goals as well as everyday attitudes to family, work, leisure and consumption. • Established test procedures of empirical social research were used to examine the statistical significance of survey results. The differences in the response behaviour of the analysed population groups were checked by means of a chi-square test(e.g. age group of 18 to 29 years compared to the average). This is based on a confidence interval of 95% or 99%, which is customary for social science purposes. • The examined characteristics are interpreted as overrepresented or underrepresented in the sample if the probability of this is at least 95%. Characteristics are considered to be strongly overrepresented or strongly underrepresented if a probability of 99% is applied. • The result of the significance test always depends on the group size. The larger the group(e.g. group of people with high educational qualifications), the more likely it is that even weak over- and under-representations will be significant. For this reason, it can happen in individual cases that identical numerical values are presented as differently over- or under-represented. social-ecological transformation 8 Demographic structure of the sample Gender Men Women 51 49 Age ø 43.5 years 18 to 29 years 30 to 39 years 40 to 49 years 50 to 59 years 60 to 69 years 25 18 19 21 17 Basis: 1,202 cases, total sample; figures in%. Marital status Single In partnership, living separately In partnership, living together Married/ registered partnership Living in separation/ divorced Widowed Persons in household 1 person 2 persons 3 persons 4 persons 5 persons 6 persons and more 32 10 16 35 5 2 30 34 17 14 4 1 Educational qualification Low Medium High 21 43 36 Children in household YES Yes, children aged 0-5 years Yes, children aged 6-13 Yes, children aged 14-17 Yes, children aged 18 and over (adult children) There are no children living in my household 36 9 15 11 12 64 social-ecological transformation Demographic structure of the sample Occupational status In education In employment Manager or working in management Other employee Labourer Self-employed/entrepreneur Unemployed/Jobseeker Pensioner/retired Home-maker(m/f) 15 56 8 14 30 4 6 20 3 Basis: 1,202 cases, total sample; figures in%. Net household income Less than DKK 7,500 7,500-15,000 DKK 15,000-22,500 DKK 22,500-30,000 DKK 30,000-37,500 DKK Above 37,500 Not specified 10 22 22 18 12 9 7 Size of place of residence(number of inhabitants) 37 18 11 19 10 5 Below 1.000 1.000 10.000 10.000- 100.000->1.000.000 100.000 1.000.000 I don't know Region Hovedstaden Sjælland Syddanmark Midtjylland Nordjylland 9 33 14 21 23 10 social-ecological transformation 10 Die Sinus-Meta-Milieus ® in Denmark Social status Higher Middle Lower Basic Values Established 10% Intellectuals 12% Performers 11% Cosmopolitan Avantgarde 10% Traditionals 6% Conventional Mainstream 12% Adaptive Navigators 11% Consumer-Materialists 9% Progressive Realists 9% SensationOriented 10% © SINUS Traditional Sense of Duty and Order Modernisation Individualisation, Self-actualisation, Pleasure Re-organisation Multiple Options, Experimentation, Paradoxes social-ecological transformation 11 The Sinus-Meta-Milieus ® Short summary Established Status-driven conservative elite: High self-confidence, traditional responsibility and performance ethics, exclusivity and status claims, acceptance of social order Intellectuals Academic elite with post-material beliefs: High affinity for enjoyment, sensuality, art and culture, critical of globalisation, advocate for justice and public welfare, taking responsibility for oneself and others, affinity for education and high quality of life Performers Efficiency- and progress-oriented modern elite: Global economic and liberal thinking, affinity for higher consumption, modern design, early adopting, interest in technology and digital, competitive and careeroriented, networker, open to change Ambitious and individualistic avant-garde: Cosmopolitan, urban, Cosmopolitan mobile and flexible, digital nomads, lifestyle vanguards, pronounced Avantgarde self-expression, postmodern lifestyle elite, anti-mainstream, desire to stand out, joie de vivre, ambitious and success-oriented Progressive Realists Drivers of social transformation: Sustainable lifestyle but without renunciation, driving the global social transformation, progressive, optimistic, ease of dealing with contradictions, party and protest, seriousness and entertainment Adaptive Navigators SensationOriented Conventional Mainstream Traditionals ConsumerMaterialists Modern mainstream: Flexible pragmatists, young modern middle class, high willingness to adapt and perform, modern lifestyle, digital affinity, reliable and loyal, open to new – but tested and verified- things Materialistic- and entertainment-focused lower middle-class: Hedonistic, with focus on today, conspicuous consumption, unconcerned, open to risks, anti-bourgeois yet materialistic lifestyle, rejection of political correctness and conventions, looking for fun, action, entertainment, stimulation Harmony-seeking older middle-class: Desire for secure circumstances, fear of losing achievements, search for community, cohesion, social life, neighbourly support, distrust towards elites, feeling of being left out in favour of other groups, down to earth Order-seeking older generation: Petty bourgeois world, traditional working-class culture, desire for social security, harmony, consistency, voluntarily disconnection from modern lifestyle and digital culture, desire for simple, safe, down to earth Lower class striving for validation: Precarious living conditions, undemanding adaptation to necessities, desire for consumption standard of the middle class, defiant cohesion within their own community, fear of speed of change and being left behind social-ecological transformation 2 Problem awareness social-ecological transformation 13 Main findings Problem awareness Importance of environmental, nature and climate protection • With 69% mentions, the area of health care/care is most frequently counted among the five most important political topics. The protection of the environment, nature and the climate ranks second with 49% of mentions, some distance behind. This is followed by the topics of"education, schools and universities"(41%) and"fair pensions and old-age provision"(37%). Relevance of environmental policy fields of action • Among the top five challenges for the preservation of our livelihoods, respondents most frequently rank climate change or climate-damaging emissions(60%), waste in the environment and living environment(54%), water pollution or water quality(53%) and the state of the oceans(51%). Increasing traffic and noise are seen least often as a priority area for environmental policy action(16%). Relevance of climate change as a topic • A clear majority of the population considers climate change to be a(very) important issue for Denmark: On a scale from 0"completely irrelevant" to 10"absolutely important", 57% of the respondents choose scale points 8 to 10, another 26% scale points 6 to 7. In contrast, it is only 4% of the respondents who choose scale points 0 to 2. The average is 7.4. social-ecological transformation 14 Main findings Problem awareness Attitudes to climate change • 85% of the respondents believe that the destruction of nature endangers people and their livelihoods(highest level of agreement"fully agree": 39%). At the same time, 74% say they are afraid of the consequences of climate change(highest level of agreement: 29%), while 41% think that many things are very exaggerated when it comes to the consequences of climate change(highest level of agreement: 14%). When asked if there are more important problems in our country than climate change, 54% agree(highest level of agreement: 17%) and 46% disagree. Similarly, when it comes to the statement that we should rather focus on adapting to the consequences of climate change instead of putting climate protection in the foreground: while 50% agree(highest level of agreement: 11%), 50% disagree. Consequences of climate change • The increase in extreme weather events scares the population the most: 63% of respondents rank the increase in extreme weather events among the five consequences of climate change that scare them the most. The increase in humanitarian crises or the spread of(new) diseases and the extinction of species in the animal and plant world come second with 49% of mentions, followed by the rise in sea levels due to the melting of the poles(45%). The fourth most frequently mentioned threat is war over raw materials and water(42%). Significantly fewer respondents are afraid of declining yields in agriculture(13%). social-ecological transformation 15 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Denmark to take care of? Please select up to 5 topics. Politically relevant topics Public health service and care 69 Environmental, nature and climate protection 49 Education, schools and universities 41 Fair pensions and retirement provision 37 More social justice(fight against poverty and inequality) 35 Secure energy supply and affordable energy prices 32 Inflation, declining purchasing power 31 criminality, internal security 29 Migration and integration of immigrants 23 Economic development and competitiveness 23 Sufficient and affordable housing 22 Employment offers and fair wages 18 Peace policy and stable relations with other countries 17 Rule of law, fight against corruption 11 Digitalisation 7 Basis: 1,202 cases, total sample; figures in%. social-ecological transformation 16 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Denmark to take care of? Please select up to 5 topics. Public health service and care Environmental, nature and climate protection Education, schools and universities Fair pensions and retirement provision More social justice(fight against poverty and inequality) Secure energy supply and affordable energy prices Inflation, declining purchasing power criminality, internal security Migration and integration of immigrants Economic development and competitiveness Sufficient and affordable housing Employment offers and fair wages Peace policy and stable relations with other countries Rule of law, fight against corruption Digitalisation Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS 69 72 76 63 65 49 52 72 53 51 41 34 49 45 50 37 32 34 31 24 35 37 50 35 32 32 35 31 31 23 31 32 23 24 29 29 26 20 29 14 23 25 19 23 19 23 22 22 33 36 22 23 17 16 23 18 19 13 19 23 17 17 20 16 20 11 8 10 12 13 7 10 7 7 12 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 62 76 72 38 45 49 44 35 38 43 49 34 22 37 42 31 35 33 41 25 27 35 40 34 23 26 29 21 9 15 26 26 21 22 18 15 22 13 20 9 12 14 12 4 1 strongly overrepresented overrepresented CMA SEN PRO 68 58 78 32 35 60 28 39 49 52 32 37 38 23 29 41 28 30 39 36 36 29 34 30 26 24 18 9 37 20 28 16 25 15 21 16 10 10 16 15 16 4 6 8 4 strongly underrepresented underrepresented social-ecological transformation 17 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Denmark to take care of? Please select up to 5 topics. Public health service and care Environmental, nature and climate protection Education, schools and universities Fair pensions and retirement provision More social justice(fight against poverty and inequality) Secure energy supply and affordable energy prices Inflation, declining purchasing power criminality, internal security Migration and integration of immigrants Economic development and competitiveness Sufficient and affordable housing Employment offers and fair wages Peace policy and stable relations with other countries Rule of law, fight against corruption Digitalisation Basis: 1,202 cases, total sample; figures in%. Total 69 49 41 37 35 32 31 29 23 23 22 18 17 11 7 Gender Male Female 62 76 47 51 41 41 34 40 30 39 33 30 33 29 30 28 25 21 29 17 22 22 17 19 17 16 14 8 8 6 18-29 60 55 57 22 35 22 30 24 20 27 24 26 16 10 11 30-39 67 47 40 33 27 30 41 25 22 24 22 27 14 10 8 Age(years) 40-49 72 46 43 37 36 33 31 33 20 23 19 14 16 10 6 50-59 71 41 32 44 39 36 34 33 29 21 21 13 16 12 5 60-69 78 56 30 54 35 41 17 33 23 16 25 8 22 14 6 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 18 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Denmark to take care of? Please select up to 5 topics. Public health service and care Environmental, nature and climate protection Education, schools and universities Fair pensions and retirement provision More social justice(fight against poverty and inequality) Secure energy supply and affordable energy prices Inflation, declining purchasing power criminality, internal security Migration and integration of immigrants Economic development and competitiveness Sufficient and affordable housing Employment offers and fair wages Peace policy and stable relations with other countries Rule of law, fight against corruption Digitalisation Basis: 1,202 cases, total sample; figures in%. Total 69 49 41 37 35 32 31 29 23 23 22 18 17 11 7 Education Low Medium High 70 70 67 42 46 56 38 39 46 43 40 30 33 36 34 31 32 32 27 31 32 32 34 22 20 24 24 13 22 29 27 25 16 20 21 14 15 16 19 12 10 12 5 7 9 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DK) (>27,905 DKK) 71 70 67 51 48 48 40 42 40 34 39 35 45 33 28 33 32 30 33 31 30 27 28 30 21 25 23 15 24 33 28 21 19 21 17 14 15 15 20 12 11 11 5 9 6 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 19 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Environmental policy fields of action Climate change, climate-damaging emissions Waste in the environment and living environment Pollution of the water/water quality State of the oceans Species extinction in the animal and plant world Air pollution/air quality Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,202 cases, total sample; figures in%. 40 39 31 29 25 23 16 60 54 53 51 social-ecological transformation 20 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment Pollution of the water/water quality State of the oceans Species extinction in the animal and plant world Air pollution/air quality Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS 60 56 84 64 63 54 59 51 50 52 53 57 62 55 39 51 48 57 51 48 40 40 42 35 39 39 51 39 39 37 31 30 25 30 31 29 30 39 34 34 25 24 33 26 27 23 20 14 23 24 16 16 14 14 14 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 50 62 52 41 45 74 58 50 57 54 50 62 53 56 62 50 50 46 51 61 54 29 48 53 44 47 29 40 31 47 46 39 44 39 24 33 31 29 39 49 24 32 25 23 30 24 24 29 22 36 24 15 20 20 24 23 24 28 24 31 16 21 13 22 21 9 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 21 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment Pollution of the water/water quality State of the oceans Species extinction in the animal and plant world Air pollution/air quality Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,202 cases, total sample; figures in%. Total 60 54 53 51 40 39 31 29 25 23 16 Gender Male Female 58 62 53 54 54 52 50 51 40 40 38 40 32 30 33 25 24 26 19 27 14 18 18-29 70 54 44 48 42 41 33 31 22 33 15 30-39 51 46 42 42 43 37 32 31 26 23 14 Age(years) 40-49 57 56 57 53 41 37 35 27 23 21 16 50-59 55 53 61 52 37 38 26 28 31 22 17 60-69 65 61 64 59 36 43 30 28 24 14 18 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 22 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment Pollution of the water/water quality State of the oceans Species extinction in the animal and plant world Air pollution/air quality Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Development of green spaces Increasing traffic and noise Basis: 1,202 cases, total sample; figures in%. Total 60 54 53 51 40 39 31 29 25 23 16 Education Low Medium High 53 59 65 55 56 51 50 54 54 44 51 54 45 42 34 42 40 36 42 31 25 22 27 36 24 23 28 23 26 20 15 18 15 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 58 58 65 56 54 44 51 54 54 50 53 52 43 39 38 36 40 40 35 32 28 25 30 35 24 26 23 24 25 19 16 18 10 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 23 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally consider this issue for Denmark? 2 1 0 0= completely irrelevant, can be forgotten 4 3 56 7 Ø= 7,4 8 9 10 10= absolutely important, more important than anything else Basis: 1,202 cases, total sample; figures in%. 57 26 9 4 4 (0-2)(3-4)(5)(6-7)(8-10) social-ecological transformation 24 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this issue is for Denmark? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 15 18 22 17 9 12 17 20 11 4 17 18 18 33 22 21 14 12 16 8 11 21 24 21 28 23 26 28 31 20 20 18 25 17 18 7 16 16 20 18 21 16 17 24 9 9 5 10 13 8 9 8 6 12 7 9 11 4 3 7 12 8 7 17 17 3 2 2 1 3 2 2 2 3 5 5 1 2 1- 2 2 4 1 4 8 3 1 1 1- 2 4 1 1- 4 3 1 2- 1---- 2 1 2 -- 1 1- 2 1 4 9 1 7,4 7,6 8,4 7,7 7,3 7,3 7,5 7,6 6,3 5,9 7,9 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 25 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this issue is for Denmark? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 15 18 24 17 9 9 2 2 1 1 2 7,4 Gender Male Female 12 18 19 17 26 23 15 19 9 9 9 9 4 2 3 2 2 1 0 0 2 1 7,2 7,5 18-29 15 18 26 18 11 7 2 1 1 0 1 7,6 30-39 15 16 19 22 7 11 3 3 1 1 3 7,1 Age(years) 40-49 12 18 26 18 8 9 3 4 2 1 1 7,3 50-59 16 19 22 12 8 11 3 2 3 0 3 7,2 60-69 16 18 29 15 8 7 2 4 1 1 7,6 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 26 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally consider this issue for Denmark? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 15 18 24 17 9 9 2 2 1 1 2 7,4 Education Low Medium High 15 13 17 17 15 21 22 27 22 18 17 16 8 8 9 10 10 7 3 2 3 3 3 1 2 1 2 1 0 0 2 2 1 7,3 7,2 7,6 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 18 13 12 13 19 21 27 24 26 14 19 15 9 9 6 9 9 7 3 3 2 3 2 5 2 1 2 1 0 2 2 2 2 7,3 7,4 7,2 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 27 Attitudes towards climate change If you now think about the topic of environment and climate. To what extent do you agree with the following statements? The destruction of nature endangers people and their livelihoods. I am afraid of the consequences of climate change. There are more important problems in our country than climate change. Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. Basis: 1,202 cases, total sample; figures in%. GOOD 85 74 54 50 41 NOT GOOD 39 46 10 5 15 29 45 18 8 26 17 37 35 11 46 11 39 35 15 50 14 27 32 27 59 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 28 Attitudes towards climate change If you now think about the topic of environment and climate. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 85 86 92 81 84 88 92 88 81 64 93 I am afraid of the consequences of climate change. 74 74 88 69 79 74 78 74 58 47 93 There are more important problems in our country than climate change. 54 49 30 55 51 68 54 58 68 71 38 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 50 46 36 56 44 64 47 53 57 66 34 When it comes to the consequences of climate change, many things are greatly exaggerated. 41 41 16 44 36 61 36 46 55 65 22 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 29 Attitudes towards climate change If you now think about the topic of environment and climate. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree". Total The destruction of nature endangers people and their livelihoods. 85 I am afraid of the consequences of climate change. 74 There are more important problems in our country than climate change. 54 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 50 When it comes to the consequences of climate change, many things are greatly exaggerated. 41 Gender Male Female 84 86 69 78 56 52 50 50 47 37 18-29 86 82 53 49 42 30-39 83 76 60 54 48 Age(years) 40-49 86 66 57 52 40 50-59 84 70 54 50 44 60-69 87 72 45 47 34 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 30 Attitudes towards climate change If you now think about the topic of environment and climate. To what extent do you agree with the following statements? Response category:„Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total 85 I am afraid of the consequences of climate change. 74 There are more important problems in our country than climate change. 54 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 50 When it comes to the consequences of climate change, many things are greatly exaggerated. 41 Education Low Medium High 85 84 86 66 76 76 58 58 47 54 52 46 47 44 36 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 84 85 84 71 75 71 53 56 51 45 54 46 36 44 41 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 31 Consequences of climate change- anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Consequences of climate change Increase in extreme weather events Increase in humanitarian crises, spread of(new) diseases Species extinction in the animal and plant world Sea level rise due to melting of the poles Military conflicts over raw materials and water Water shortage in everyday life Increased immigration, migration Forest fires, forest dieback Impairment of my health and personal quality of life Economic damage Decreasing yields in agriculture Don't know I am not afraid Basis: 1,202 cases, total sample; figures in%. 63 49 49 45 42 39 30 25 24 17 13 1 6 social-ecological transformation 32 Consequences of climate change- anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Increase in humanitarian crises, spread of(new) diseases Species extinction in the animal and plant world Sea level rise due to melting of the poles Military conflicts over raw materials and water Water shortage in everyday life Increased immigration, migration Forest fires, forest dieback Impairment of my health and personal quality of life Economic damage Decreasing yields in agriculture Don't know I am not afraid Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS 63 64 84 58 65 49 47 64 47 55 49 50 56 53 52 45 56 56 49 40 42 46 51 38 47 39 44 51 37 24 30 24 24 32 22 25 29 27 24 26 24 27 19 24 18 17 11 6 14 18 13 11 10 12 14 1 1 1- 1 6 5 1 6 5 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 52 70 65 54 36 75 45 54 48 37 31 58 38 52 46 48 30 57 42 49 46 30 29 54 42 42 36 43 33 34 37 51 43 31 29 37 33 36 35 40 35 17 24 19 28 23 18 33 33 26 23 20 25 28 28 15 19 19 26 18 20 9 17 13 14 11 2 1- 5 2 2 5 3 7 7 20 1 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 33 Consequences of climate change- anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Increase in humanitarian crises, spread of(new) diseases Species extinction in the animal and plant world Sea level rise due to melting of the poles Military conflicts over raw materials and water Water shortage in everyday life Increased immigration, migration Forest fires, forest dieback Impairment of my health and personal quality of life Economic damage Decreasing yields in agriculture Don't know I am not afraid Basis: 1,202 cases, total sample; figures in%. Total 63 49 49 45 42 39 30 25 24 17 13 1 6 Gender Male Female 56 69 44 54 48 49 42 48 46 38 36 42 36 24 26 24 22 27 19 16 14 12 1 2 6 5 18-29 57 48 49 49 48 28 18 32 28 27 19 1 3 30-39 60 46 49 38 42 38 25 24 23 22 16 2 6 Age(years) 40-49 65 51 50 44 37 42 36 17 23 10 11 3 7 50-59 62 50 49 44 40 42 35 21 26 14 9 8 60-69 70 51 45 52 39 47 37 30 22 11 9 1 4 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 34 Consequences of climate change- anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Increase in humanitarian crises, spread of(new) diseases Species extinction in the animal and plant world Sea level rise due to melting of the poles Military conflicts over raw materials and water Water shortage in everyday life Increased immigration, migration Forest fires, forest dieback Impairment of my health and personal quality of life Economic damage Decreasing yields in agriculture Don't know I am not afraid Basis: 1,202 cases, total sample; figures in%. Total 63 49 49 45 42 39 30 25 24 17 13 1 6 Education Low Medium High 58 61 67 46 47 53 49 46 50 40 46 48 40 41 43 36 39 40 26 29 33 29 26 22 21 27 24 22 18 13 12 14 12 3 1 1 8 6 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 61 63 68 43 54 50 48 47 48 45 45 48 44 40 42 36 39 44 25 31 31 26 24 23 25 26 19 17 18 13 14 13 14 3- 8 5 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 3 Climate and environmentally conscious behaviour social-ecological transformation 36 Main findings Climate and environmentally conscious behaviour Attitudes towards climate and environmentally conscious behaviour • 89% of respondents believe that we all need to take action ourselves and start changing our way of living in order to preserve a liveable environment for ourselves and future generations(highest level of agreement"strongly agree": 42%). • Furthermore, 82% of respondents would be willing to do more for environmental and climate protection if the resulting costs were distributed in a socially just manner(highest level of agreement: 33%). • Slightly less, but still significantly more than half(62%) claim to actively contribute to changing society(highest level of agreement: 16%). Barriers to climate and environmentally conscious behaviour • More than four-fifths of respondents(85%) believe that we should be willing to change our lifestyle for the benefit of the environment(highest level of agreement"strongly agree": 42%). However, 39%(also) say they are only willing to do something to protect the environment if it does not affect their own standard of living(highest level of agreement: 12%). social-ecological transformation 37 Main findings Climate and environmentally conscious behaviour • 78% say they are annoyed when others try to tell them how to live(highest level of agreement: 39%). In addition, 38% complain that they will soon not be able to do anything at all if there are even more regulations for climate and environmental protection(highest approval rating: 14%). • 70% fear that a fundamental change in our way of living and doing business is associated with high personal costs (highest level of agreement: 24%). Furthermore, 61% consider corresponding measures for climate and environmental protection to be socially unjust, as they burden low-income earners in particular(highest approval rating: 21%). 56% say that they personally lack the financial means to do something for climate protection(highest level of agreement: 20%). • 70% would be willing to do more to protect the environment if everyone acted in this way(highest level of agreement: 23%). However, 43% do not believe that they can contribute significantly to environmental protection with their own behaviour(highest level of agreement: 12%). 28% say that others should take the first step before they themselves contribute to climate protection(highest level of agreement: 8%). • Almost two-thirds(65%) find it difficult to shape their own lives in an environmentally and climate-friendly way(highest level of agreement: 18%). Furthermore, around half(53%) say that the lack of infrastructure makes it impossible to give up the car(highest level of agreement: 28%). 29% say they do not see the point of changing their own behaviour for something that may happen in the future(highest level of agreement: 7%). social-ecological transformation 38 Main findings Climate and environmentally conscious behaviour • 46% say that businesses that require a lot of energy for their production cannot implement strict climate protection requirements(highest level of agreement: 11%). Furthermore, 41% say that preserving jobs is more important than climate and environmental protection(highest level of agreement: 11%). 43% think that combating climate change is detrimental to our economy(highest level of agreement: 11%). • 47% believe that businesses know best how to implement the necessary change(highest level of agreement: 12%). Furthermore, 39% think that science and technology will solve the problem of climate change without us having to fundamentally change our way of living(highest level of agreement: 9%). Motivators of climate and environmentally conscious behaviour • According to 93% of respondents, each individual has a responsibility to ensure that we leave a liveable environment for future generations(highest level of agreement"fully agree": 59%). In addition, 86% believe that environmental protection is a matter of decency and civic duty(highest level of agreement: 40%). That more environmental protection also means better quality of life and health for all, say 83%(highest level of agreement: 34%). 82% feel personally responsible for the preservation of nature and the environment(highest approval rating: 35%). social-ecological transformation 39 Main findings Climate and environmentally conscious behaviour • 85% see the industrialised countries as having a special responsibility for climate protection, as they have played a significant role in causing climate change(highest level of agreement: 42%). In addition, 74% say they feel better when they buy products that have less impact on the environment and climate(highest level of agreement: 31%). • 84% believe that our economy must become more climate-friendly, as otherwise there is a risk of economic damage (highest level of agreement: 32%). Furthermore, 82% believe that switching to environmentally and climate-friendly products and production processes offers great employment opportunities(highest approval rating: 27%). 79% believe that a consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future(highest approval rating: 25%). • 73% of respondents feel a strong connection with nature(highest level of agreement: 26%). Furthermore, 84% feel that spending time in nature significantly enhances their quality of life(highest level of agreement: 37%). social-ecological transformation 40 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. GOOD 89 82 I commit myself to actively changing society. 62 42 33 16 46 47 49 28 83 14 4 10 NOT GOOD 11 18 38 Basis: 1,202 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 41 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 89 91 99 90 94 92 93 91 75 66 99 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 82 85 83 81 79 89 88 83 80 64 87 I commit myself to actively changing society. 62 71 72 62 62 61 55 66 36 46 84 Response category:„Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 42 51 66 46 48 30 45 40 26 15 47 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 33 39 38 38 33 26 39 28 36 19 37 I commit myself to actively changing society. 16 20 26 18 19 15 8 14 9 9 18 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 42 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 89 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 82 I commit myself to actively changing society. 62 Response category:„Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 42 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 33 I commit myself to actively changing society. 16 Basis: 1,202 cases, total sample; figures in%. Gender Male Female 86 93 80 84 60 62 Gender Male Female 37 48 32 34 13 18 18-29 90 86 72 30-39 88 83 62 Age(years) 40-49 90 76 58 50-59 89 80 53 60-69 90 84 60 18-29 43 36 19 30-39 37 35 15 Age(years) 40-49 42 30 13 50-59 41 31 12 60-69 47 35 17 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 43 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 89 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 82 I commit myself to actively changing society. 62 Response category:„Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 42 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 33 I commit myself to actively changing society. 16 Basis: 1,202 cases, total sample; figures in%. Education Low Medium High 86 89 92 86 84 77 59 61 63 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 88 90 89 86 84 71 63 60 59 Education Low Medium High 38 41 46 36 36 29 15 14 18 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 43 42 39 43 33 24 18 16 12 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 44 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? For the sake of the environment, we should all be willing to change our lifestyle. I get annoyed when others try to tell me how to live. I would be willing to do more to protect the environment if everyone acted like this. I fear that a fundamental change in our economic and life styles will come at a high cost to me. I find it difficult to live my life in an environmentally and climate-friendly way. Measures to protect the climate and the environment are socially unjust, as they burden low-income earners in particular. Personally, I lack the financial means to do something for climate protection. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. Business knows best how to implement the necessary change. Basis: 1,202 cases, total sample; figures in%. 42 39 23 47 24 46 18 47 21 40 20 36 28 25 12 35 Fully agree Somewhat agree 43 11 4 39 18 4 22 8 24 6 29 6 29 10 32 12 21 26 35 18 Somewhat disagree Completely disagree social-ecological transformation 45 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 11 I do not believe that I can contribute significantly to environmental protection with my behaviour. 12 Tackling climate change hurts our economy. 11 Preserving jobs is more important than climate and environmental protection. 11 I am only willing to do something to protect the environment if my standard of living is not affected as a result. Science and technologywill solve the problem of climate change without us having to fundamentally change our way of living. If there are even more regulations for climate and environmental protection, soon there will be nothing left to do at all. I don't see the point of changing my behaviour today for something that may happen in the future. 12 9 14 7 Before I contribute to climate protection myself, others should take the first step. 8 Basis: 1,202 cases, total sample; figures in%. 35 40 14 31 38 19 32 41 16 30 43 16 27 43 18 30 39 22 24 34 28 22 38 33 20 45 27 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 46 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be willing to change our lifestyle. 85 89 97 82 91 86 92 88 65 56 97 I get annoyed when others try to tell me how to live. 78 80 63 77 76 92 78 78 88 79 69 I would be willing to do more to protect the environment if everyone acted like this. 70 80 69 65 74 80 72 74 54 55 75 I fear that a fundamental change in our economic and life styles will come at a high cost to me. 70 73 55 65 62 81 73 73 82 74 66 I find it difficult to live my life in an environmentally and climate-friendly way. 65 65 57 70 62 67 67 68 79 65 55 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 61 60 54 60 53 67 63 61 82 61 50 Personally, I lack the financial means to do something for climate protection. 56 52 34 48 49 70 62 67 70 66 48 The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. 53 56 46 54 43 63 54 58 53 59 47 Business knows best how to implement the necessary change. 47 52 25 41 47 58 47 46 52 62 39 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 47 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. I do not believe that I can contribute significantly to environmental protection with my behaviour. Tackling climate change hurts our economy. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 46 52 24 50 46 58 43 42 54 61 33 43 37 22 41 42 56 46 45 57 58 38 43 46 21 40 44 52 40 35 59 61 28 Preserving jobs is more important than climate and environmental protection. 41 38 16 47 38 63 37 30 49 62 26 I am only willing to do something to protect the environment if my standard of living is not affected as a result. 39 36 16 43 41 52 30 44 51 67 22 Science and technologywill solve the problem of climate change without us having to fundamentally change our way of living. 39 40 26 45 42 52 24 42 38 62 22 If there are even more regulations for climate and environmental protection, soon there will be nothing left to do at all. 38 38 12 37 31 58 41 34 57 59 15 I don't see the point of changing my behaviour today for something that may happen in the future. 29 22 4 37 18 43 27 30 44 56 10 Before I contribute to climate protection myself, others should take the first step. 28 23 6 32 26 42 22 32 33 46 17 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 48 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total For the sake of the environment, we should all be willing to change our lifestyle. 85 I get annoyed when others try to tell me how to live. 78 I would be willing to do more to protect the environment if everyone acted like this. 70 I fear that a fundamental change in our economic and life styles will come at a high cost to me. 70 I find it difficult to live my life in an environmentally and climate-friendly way. 65 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 61 Personally, I lack the financial means to do something for climate protection. 56 The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. 53 Business knows best how to implement the necessary change. 47 Gender Male Female 81 88 80 76 71 69 69 71 66 64 63 58 57 55 57 50 47 46 18-29 85 78 80 75 76 64 66 51 52 30-39 81 76 74 75 64 61 58 52 49 Age(years) 40-49 84 81 62 72 67 58 53 52 44 50-59 84 79 62 71 58 64 50 56 44 60-69 89 73 70 55 59 56 51 56 42 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 49 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. I do not believe that I can contribute significantly to environmental protection with my behaviour. Tackling climate change hurts our economy. Preserving jobs is more important than climate and environmental protection. I am only willing to do something to protect the environment if my standard of living is not affected as a result. Science and technologywill solve the problem of climate change without us having to fundamentally change our way of living. If there are even more regulations for climate and environmental protection, soon there will be nothing left to do at all. I don't see the point of changing my behaviour today for something that may happen in the future. Before I contribute to climate protection myself, others should take the first step. Total 46 43 43 41 39 39 38 29 28 Gender Male Female 50 42 50 38 46 39 43 39 44 35 48 30 44 34 34 24 32 23 18-29 51 46 48 40 46 42 38 32 38 30-39 53 50 47 46 44 44 44 33 32 Age(years) 40-49 44 43 48 41 35 39 36 23 25 50-59 44 42 38 42 41 36 40 29 22 60-69 38 38 30 34 28 33 33 27 18 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 50 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". For the sake of the environment, we should all be willing to change our lifestyle. I get annoyed when others try to tell me how to live. I would be willing to do more to protect the environment if everyone acted like this. I fear that a fundamental change in our economic and life styles will come at a high cost to me. I find it difficult to live my life in an environmentally and climate-friendly way. Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. Personally, I lack the financial means to do something for climate protection. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. Business knows best how to implement the necessary change. Total 85 78 70 70 65 61 56 53 47 Education Low Medium High 78 85 89 80 79 74 73 72 66 76 73 64 73 67 58 67 65 52 68 60 44 54 56 50 50 48 42 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 79 87 84 77 78 78 70 70 68 71 71 66 68 68 58 68 59 58 71 57 34 44 57 54 51 46 46 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 51 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. I do not believe that I can contribute significantly to environmental protection with my behaviour. Tackling climate change hurts our economy. Preserving jobs is more important than climate and environmental protection. I am only willing to do something to protect the environment if my standard of living is not affected as a result. Science and technologywill solve the problem of climate change without us having to fundamentally change our way of living. If there are even more regulations for climate and environmental protection, soon there will be nothing left to do at all. I don't see the point of changing my behaviour today for something that may happen in the future. Before I contribute to climate protection myself, others should take the first step. Total 46 43 43 41 39 39 38 29 28 Education Low Medium High 49 49 41 52 45 38 50 45 36 44 44 35 48 40 34 40 40 37 40 46 29 37 29 23 34 29 22 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 44 48 46 46 47 40 46 42 41 36 44 39 41 40 39 37 42 40 38 41 36 30 30 29 26 30 25 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 52 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be willing to change our lifestyle. 42 50 63 43 37 30 47 47 26 14 57 I get annoyed when others try to tell me how to live. 39 44 20 43 34 48 38 28 66 42 26 The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. 28 31 26 28 27 36 33 26 34 24 18 I fear that a fundamental change in our economic and life styles will come at a high cost to me. 24 20 9 21 19 29 23 24 51 31 20 I would be willing to do more to protect the environment if everyone acted like this. 23 26 24 22 22 26 23 29 16 11 32 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 21 18 13 21 15 25 22 18 42 22 14 Personally, I lack the financial means to do something for climate protection. 20 12 3 20 14 27 20 27 44 25 17 I find it difficult to live my life in an environmentally and climate-friendly way. 18 12 14 20 21 18 16 14 32 18 14 If there are even more regulations for climate and environmental protection, soon there will be nothing left to do at all. 14 8 1 13 9 26 15 4 32 26 4 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 53 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO I am only willing to do something to protect the environment if my standard of living is not affected as a result. 12 8 I do not believe that I can contribute significantly to environmental protection with my behaviour. 12 6 3 19 12 14 6 12 18 25 5 3 16 12 19 9 14 24 20 4 Business knows best how to implement the necessary change. 12 14 3 10 11 17 12 16 16 18 5 Tackling climate change hurts our economy. 11 12 3 9 8 13 8 8 22 24 4 Preserving jobs is more important than climate and environmental protection. 11 9 3 16 10 12 8 8 17 22 4 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 11 6 5 18 13 15 8 10 12 14 8 Science and technologywill solve the problem of climate change without us having to fundamentally change our way of living. 9 10 4 18 8 12 4 11 6 14 4 Before I contribute to climate protection myself, others should take the first step. 8 5 1 14 6 12 4 15 11 10 2 I don't see the point of changing my behaviour today for something that may happen in the future. 7 2- 10 5 10 6 8 12 17 1 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 54 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total For the sake of the environment, we should all be willing to change our lifestyle. 42 I get annoyed when others try to tell me how to live. 39 The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. 28 I fear that a fundamental change in our economic and life styles will come at a high cost to me. 24 I would be willing to do more to protect the environment if everyone acted like this. 23 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 21 Personally, I lack the financial means to do something for climate protection. 20 I find it difficult to live my life in an environmentally and climate-friendly way. 18 If there are even more regulations for climate and environmental protection, soon there will be nothing left to do at all. 14 Gender Male Female 36 48 40 38 30 27 25 23 24 22 22 19 22 18 20 16 18 10 18-29 40 28 24 29 31 16 21 27 13 30-39 42 36 25 25 20 24 25 19 16 Age(years) 40-49 42 42 30 20 18 20 19 16 13 50-59 42 47 33 29 20 26 25 14 17 60-69 45 41 32 16 22 19 10 11 11 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 55 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". I am only willing to do something to protect the environment if my standard of living is not affected as a result. I do not believe that I can contribute significantly to environmental protection with my behaviour. Business knows best how to implement the necessary change. Tackling climate change hurts our economy. Preserving jobs is more important than climate and environmental protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Science and technologywill solve the problem of climate change without us having to fundamentally change our way of living. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Total 12 12 12 11 11 11 9 8 7 Gender Male Female 16 9 15 10 13 11 14 8 12 10 14 8 12 6 9 6 9 5 18-29 18 14 15 14 12 12 13 12 7 30-39 13 16 14 14 14 14 11 8 9 Age(years) 40-49 9 9 9 9 10 7 8 5 6 50-59 12 14 13 12 10 11 9 6 8 60-69 7 8 8 4 10 9 3 4 5 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 56 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". For the sake of the environment, we should all be willing to change our lifestyle. I get annoyed when others try to tell me how to live. The lack of infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to do without the car. I fear that a fundamental change in our economic and life styles will come at a high cost to me. I would be willing to do more to protect the environment if everyone acted like this. Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. Personally, I lack the financial means to do something for climate protection. I find it difficult to live my life in an environmentally and climate-friendly way. If there are even more regulations for climate and environmental protection, soon there will be nothing left to do at all. Total 42 39 28 24 23 21 20 18 14 Education Low Medium High 38 42 44 45 40 33 31 30 25 34 26 16 28 23 20 25 23 15 30 23 12 24 20 12 15 17 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 39 41 44 40 37 41 23 30 29 28 24 20 27 21 19 21 22 21 31 20 9 20 18 17 16 13 15 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 57 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". I am only willing to do something to protect the environment if my standard of living is not affected as a result. I do not believe that I can contribute significantly to environmental protection with my behaviour. Business knows best how to implement the necessary change. Tackling climate change hurts our economy. Preserving jobs is more important than climate and environmental protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Science and technologywill solve the problem of climate change without us having to fundamentally change our way of living. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Total 12 12 12 11 11 11 9 8 7 Education Low Medium High 17 12 10 16 13 10 15 13 9 13 12 8 16 12 8 10 12 10 7 10 9 11 8 5 11 7 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 14 12 11 15 12 12 15 10 16 12 10 10 10 11 12 12 10 12 8 9 11 7 8 7 6 6 10 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 58 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Every individual bears responsibility for leaving a liveable environment for future generations. Environmental protection is a matter of decency and civic duty. The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. Our economy must become more climate-friendly, otherwise there is a risk of economic damage. Being in nature greatly enhances my quality of life. More environmental protection also means more quality of life and health for all. I feel personally responsible for the conservation of nature and the environment. The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. I feel better when I buy products that have less impact on the environment and climate. I feel a strong connection with nature. Basis: 1,202 cases, total sample; figures in%. 40 42 32 37 34 35 27 25 31 26 59 34 52 46 10 4 43 12 3 52 13 3 47 12 4 49 14 3 47 13 5 55 16 2 54 17 4 43 17 9 47 22 5 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 59 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS Every individual bears responsibility for leaving a liveable environment for future generations. 93 98 100 91 96 Environmental protection is a matter of decency and civic duty. 86 91 95 93 88 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 85 86 91 88 90 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 84 86 93 83 92 Being in nature greatly enhances my quality of life. 84 91 94 80 83 More environmental protection also means more quality of life and health for all. 83 89 92 87 88 I feel personally responsible for the conservation of nature and the environment. 82 88 97 82 80 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 85 91 83 88 A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 79 77 94 80 79 I feel better when I buy products that have less impact on the environment and climate. 74 77 93 78 80 I feel a strong connection with nature. Basis: 1,202 cases, total sample; figures in%. 73 86 79 74 68 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 96 98 91 88 90 82 86 87 96 78 85 90 82 85 86 80 84 86 80 87 90 80 82 86 73 79 83 71 78 69 76 75 76 strongly overrepresented overrepresented CMA SEN PRO 85 72 97 73 61 91 77 63 89 72 62 95 81 66 88 68 62 92 60 62 93 61 63 93 61 64 95 53 50 85 62 52 76 strongly underrepresented underrepresented social-ecological transformation 60 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 93 Environmental protection is a matter of decency and civic duty. 86 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 85 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 84 Being in nature greatly enhances my quality of life. 84 More environmental protection also means more quality of life and health for all. 83 I feel personally responsible for the conservation of nature and the environment. 82 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 79 I feel better when I buy products that have less impact on the environment and climate. 74 I feel a strong connection with nature. 73 Basis: 1,202 cases, total sample; figures in%. Gender Male Female 90 95 84 88 83 87 81 86 80 88 80 86 78 86 81 80 78 79 72 77 68 78 18-29 91 83 86 85 78 86 81 79 84 75 64 30-39 90 80 84 82 88 81 81 82 79 75 73 Age(years) 40-49 93 89 84 84 81 80 78 78 72 74 67 50-59 95 88 85 81 87 80 85 79 74 73 78 60-69 96 91 89 84 87 88 85 87 83 75 84 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 61 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 93 Environmental protection is a matter of decency and civic duty. 86 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 85 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 84 Being in nature greatly enhances my quality of life. 84 More environmental protection also means more quality of life and health for all. 83 I feel personally responsible for the conservation of nature and the environment. 82 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 79 I feel better when I buy products that have less impact on the environment and climate. 74 I feel a strong connection with nature. 73 Basis: 1,202 cases, total sample; figures in%. Education Low Medium High 90 92 95 84 86 88 89 85 84 84 82 85 82 83 87 80 84 84 78 81 86 76 81 84 77 77 81 69 72 80 67 73 76 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 92 93 94 80 89 87 88 84 84 83 84 82 80 85 82 82 85 78 80 82 81 79 81 84 74 80 82 69 77 72 71 73 73 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 62 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS Every individual bears responsibility for leaving a liveable environment for future generations. 59 65 87 57 56 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 42 41 58 47 50 Environmental protection is a matter of decency and civic duty. 40 50 60 44 35 Being in nature greatly enhances my quality of life. 37 55 52 38 30 I feel personally responsible for the conservation of nature and the environment. 35 51 57 40 26 More environmental protection also means more quality of life and health for all. 34 43 58 33 37 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 32 36 53 31 39 I feel better when I buy products that have less impact on the environment and climate. 31 34 49 34 28 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 27 34 44 30 30 I feel a strong connection with nature. A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 26 35 33 22 20 25 18 40 28 25 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 51 62 58 34 41 45 36 41 39 31 40 50 20 37 34 23 33 26 24 34 29 25 34 35 23 22 23 28 28 28 19 22 26 strongly overrepresented overrepresented CMA SEN PRO 39 28 75 39 17 47 29 16 44 26 15 38 18 20 39 28 16 39 21 14 39 11 15 41 19 10 34 20 14 25 18 13 36 strongly underrepresented underrepresented social-ecological transformation 63 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 59 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 42 Environmental protection is a matter of decency and civic duty. 40 Being in nature greatly enhances my quality of life. 37 I feel personally responsible for the conservation of nature and the environment. 35 More environmental protection also means more quality of life and health for all. 34 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 32 I feel better when I buy products that have less impact on the environment and climate. 31 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 27 I feel a strong connection with nature. 26 A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 25 Basis: 1,202 cases, total sample; figures in%. Gender Male Female 54 64 43 41 37 43 31 44 31 38 32 36 33 32 27 34 32 22 23 29 26 23 18-29 56 46 38 30 35 38 34 34 25 20 30 30-39 52 36 36 37 32 30 34 31 26 24 24 Age(years) 40-49 62 37 36 39 33 29 26 29 25 22 20 50-59 61 43 43 43 38 34 35 30 30 30 20 60-69 62 48 46 40 35 40 33 31 30 34 28 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 64 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 59 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 42 Environmental protection is a matter of decency and civic duty. 40 Being in nature greatly enhances my quality of life. 37 I feel personally responsible for the conservation of nature and the environment. 35 More environmental protection also means more quality of life and health for all. 34 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 32 I feel better when I buy products that have less impact on the environment and climate. 31 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 27 I feel a strong connection with nature. 26 A consistent policy to protect the environment will have a positive impact on the competitiveness of the economy in the future. 25 Basis: 1,202 cases, total sample; figures in%. Education Low Medium High 56 56 63 43 38 46 38 40 41 34 39 38 32 36 35 34 32 37 32 30 36 26 31 34 25 25 31 23 26 26 22 23 28 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 53 58 62 45 40 48 38 40 40 37 38 35 37 36 31 33 33 37 32 31 37 33 32 26 25 27 32 29 25 22 26 27 21 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 4 Changing our way of living and economies social-ecological transformation 66 Main findings Changing our way of living and economies Assessment of the need for change • When asked whether a fundamental change in our way of living and doing business is necessary in Denmark, 70% of the respondents answered"yes, definitely"(19%) or"rather yes"(51%). This contrasts with 21% who(rather) do not think a fundamental change is necessary. A further 9% answered"I don't know". Attribution of responsibility- Which actors do too little? • In the opinion of the population, it is above all businesses that should be more committed to tackling climate change: 65% of respondents say that businesses are not committed enough. • 63% think that political parties do(much) too little to tackle climate change. Also 63% see more responsibility on the government, 54% each want more responsibility from local governments(e.g. municipalities/city/community) and from the European Union. • That local citizens make(much) too little effort, say 57% of respondents. 48% think that the trade unions do(much) too little. • The scientific community is less likely to be expected to increase efforts(31%). Non-governmental organisations are seen as having the least obligation(far too little/too little: 27%). social-ecological transformation 67 Main findings Changing our way of living and economies Attribution of responsibility- Which actors can contribute most to crisis management? • When it comes to addressing the climate and environmental crisis, the government is by far the most frequently counted among the three most influential actors(58%). In second place are businesses or the economy(44%), closely followed by the scientific community with 42%. The European Union is attributed an influential role by 39%. This is followed by local citizens(24%), political parties(18%), local governments in the place of residence(15%), NGOs(12%) and trade unions (4%). Attitudes towards policies • 86% believe that politicians should pay much more attention to a socially just shaping of the change in our way of living and doing business(highest level of agreement"fully agree": 43%). Furthermore, 77% are in favour of giving more financial support to people with low incomes if the costs for electricity and heating or mobility increase due to climate protection measures(highest level of agreement: 35%). At the same time, 57% feel uneasy about the idea of a fundamental change in our way of living and doing business, as they know from experience that many people will be worse off afterwards than before(highest level of agreement: 16%). • 83% agree that low-income, ethnic or other minorities should not be more affected by environmental pollution than other population groups(highest level of agreement: 48%). social-ecological transformation 68 Main findings Changing our way of living and economies • 84% think that politics should exert much more pressure on the economy to achieve climate-friendly production methods (highest approval rating: 40%). 83% think that the economy needs clear guidelines from the state in order to become climate-neutral(highest approval rating: 38%). Just as many respondents are in favour of subsidy programmes that support businesses in switching to climate-friendly production processes and products(highest approval rating: 31%). Furthermore, 70% are of the opinion that politics follows the guidelines of industry and business too closely(highest approval rating: 23%). • 86% support a more consistent switch to renewable energy(highest level of agreement: 43%). 63% agree with the statement"It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the special features of our country"(highest level of agreement: 28%). • 73% think that, above all, strict and consistent laws are needed to preserve an environment worth living in for us and future generations(highest level of agreement: 26%). 68%, however,(also) say that there are already enough guidelines for a fundamental change in our way of living and doing business- if these were also implemented, we would be on the right track(highest approval rating: 16%). • 62% believe that structural change measures should be enforced even if jobs are lost as a result(highest level of agreement: 16%). 70%, meanwhile, say that jobs affected by structural change should be preserved as long as possible if there are no suitable alternatives(highest level of agreement: 22%). social-ecological transformation 69 Main findings Changing our way of living and economies Assessment of measures in nature, environmental and climate protection • Mobility: 91% of respondents are in favour of reducing the price of local public transport(highest level of agreement"I fully support": 63%). 88% are in favour of expanding the transport network and the frequency of local public transport (highest approval rating: 45%). More charging stations for electric or hybrid vehicles are supported by 84%(highest approval rating: 44%), the promotion of electric vehicles by 71%(highest approval rating: 32%), a Carbon tax on airline tickets by 67%(highest approval rating: 33%) and the introduction of a car toll(so that someone who drives a lot also has to pay more) by 49%(highest approval rating: 21%). • Energy: 89% of respondents are in favour of building more wind turbines(highest approval rating: 55%). 84% are in favour of mandatory solar for public buildings and new private buildings(highest approval rating: 46%) and 81% are in favour of cooperative membership(highest approval rating: 28%). • Technology/innovation/economy: 92% of respondents are in favour of more support for the development of climatefriendly products and technologies(highest level of agreement: 49%). 89% are in favour of labelling climate-friendly products(highest approval rating: 51%). Reducing subsidies that are harmful to the climate is supported by 79%(highest approval rating: 38%) and making products that are harmful to the climate more expensive is supported by 70%(highest approval rating: 29%). social-ecological transformation 70 Main findings Changing our way of living and economies • Education: 89% are in favour of improving school education in the field of environmental and climate protection(highest level of agreement: 47%). 85% are in favour of training or further education(or retraining opportunities) for employees working in jobs that will no longer be needed in the future(highest level of agreement: 42%). • Housing: 85% approve of state subsidies for the renovation of buildings for thermal insulation(highest approval level: 35%). Financial support for cost-efficient heating systems(e.g. heat pumps) is also supported by 85%(highest approval rating: 37%), and legal regulations on the energy efficiency of electrical household appliances are supported by 83% (highest approval rating: 40%). 76% support state subsidies for private households when they use renewable energy (highest approval rating: 30%). Attitudes towards the energy and heat transition • 88% of respondents agree that workers affected by the switch of electricity and heat supply to renewable energy(e.g. job loss) should be supported in retraining for alternative jobs(highest level of agreement"strongly agree": 41%). Furthermore, 68% think that the affected employees should be financially supported(compensation payments, severance payments, etc.)(highest level of agreement: 20%). social-ecological transformation 71 Main findings Changing our way of living and economies • 83% of respondents believe that the development of energy communities should be supported by the government (highest level of agreement: 30%). Furthermore, 80% are in favour of financial support for private households that want to use renewable energy(e.g. solar power, solar heating or heat pump)(highest level of agreement: 33%). • According to 79% of the respondents, new industries should be actively located in regions and municipalities affected by the conversion of electricity and heat supply to renewable energy(e.g. coal mining, natural gas, oil regions)(highest level of agreement: 26%). Furthermore, 68% of the respondents think that the affected regions and municipalities should receive financial support(highest level of agreement: 20%). • 80% of respondents believe that citizens should participate in public and political life(e.g. citizens' forums, planning advisory boards) in order to help shape the community(highest level of agreement: 26%). • 48% of respondents can imagine taking an active part in shaping their community's energy supply, with 12% saying they could"definitely" imagine doing so. Asked whether they could imagine generating their own energy, 8% say they already do, just under half say they could"definitely" imagine it and 26% say they could"rather" imagine it. social-ecological transformation 72 Main findings Changing our way of living and economies • 68% would"approve" of the construction of a solar park in their community if the profits generated by it benefited the community. Another 27% would accept it, 5% would reject it. The construction of a wind farm in their community would be"approved" by 59%(if the profits from it benefit the community). A further 32% would accept it, 9% would reject it. • To fight climate change, it is necessary to heat differently in the coming years. 62% of respondents think this should be done through more public subsidies for climate-neutral technologies and the replacement of heating. On the other hand, 7% are in favour of bans and 10% of higher prices for oil, gas and coal. The remaining 21% of respondents are not in favour of any of the options mentioned. • When asked whether renewable energy has become more important since the outbreak of the Russia-Ukraine conflict, 53% answer"yes, renewable energy has become more important". Another 30% answer with"rather yes". In contrast, 7% answered with"rather no" and 10% with"no, renewable energy has not become more important". social-ecological transformation 73 Assessment of the need for change In your opinion, is there a need for a fundamental change in our economic and life styles in Denmark? Basis: 1,202 cases, total sample; figures in%. Yes Yes, definitely Rather yes No Not really No, not at all Don't know 19 70 51 14 21 7 9 social-ecological transformation 74 Assessment of the need for change In your opinion, is there a need for a fundamental change in our economic and life styles in Denmark? YES Yes, definitely Rather yes NO Not really No, not at all Don't know Total EST INT PER COS ADA CMS TRA CMA SEN PRO 70 74 79 66 72 72 72 69 57 50 85 19 20 28 20 19 18 17 12 24 10 15 51 54 50 46 53 54 55 57 33 40 70 21 20 13 30 19 16 15 21 31 38 9 14 11 10 22 13 12 12 14 14 23 6 7 9 3 8 6 4 3 7 17 15 3 10 7 8 4 9 12 13 10 13 12 6 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 75 Assessment of the need for change In your opinion, is there a need for a fundamental change in our economic and life styles in Denmark? YES Yes, definitely Rather yes NO Not really No, not at all Don't know Total 70 19 51 21 14 7 10 Gender Male Female 68 71 18 19 50 52 26 16 16 12 10 4 6 13 18-29 77 25 52 15 12 4 8 30-39 72 19 54 18 10 8 9 Age(years) 40-49 65 15 50 24 15 9 10 50-59 67 19 48 24 17 8 9 60-69 65 13 52 23 14 8 12 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 76 Assessment of the need for change In your opinion, is there a need for a fundamental change in our economic and life styles in Denmark? YES Yes, definitely Rather yes NO Not really No, not at all Don't know Total 70 19 51 21 14 7 10 Education Low Medium High 66 69 73 18 17 21 48 52 52 22 21 20 15 13 13 7 8 6 12 10 8 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 70 72 70 20 19 18 50 52 52 19 20 25 12 14 14 7 6 11 11 8 5 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 77 Attribution of responsibility What do you think: Are the following actors doing too much or too little to address climate change? The scientific community TOO LITTLE 31 Non-governmental organisations 27 Local government at place of residence(e.g. municipality/city) 54 Citizens in their area 57 Businesses 65 European Union 54 Trade unions 48 Government 63 Political parties 63 Basis: 1,202 cases, total sample; figures in%. 12 13 23 16 14 22 21 6 26 6 21 42 44 42 38 34 41 42 Way too little Too little 43 41 23 23 19 16 16 14 12 Exactly the right amount 53 84 53 32 31 66 32 86 84 TOO MUCH 8 12 8 5 4 12 5 14 12 Way too much Too much Don't know 18 20 15 15 12 18 31 9 13 social-ecological transformation 78 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Far too much/too much Just right Too little/much too little Local government at place of residence(e.g. municipality/city) Far too much/too much Just right Too little/much too little European Union Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS 4 4- 12 2 19 25 7 20 18 65 60 85 62 68 8 8 1 13 4 23 27 17 33 22 54 55 72 44 59 12 16 2 15 9 16 21 13 22 22 54 52 72 54 47 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 5 2 2 7 7 1 24 12 17 11 39 16 58 68 73 62 38 78 7 5 4 9 22 2 32 16 19 15 26 17 45 56 63 54 34 66 14 11 6 22 6 10 42 60 69 strongly overrepresented overrepresented 17 21 6 6 23 12 50 36 62 strongly underrepresented underrepresented social-ecological transformation 79 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Far too much/too much Just right Too little/much too little Citizens in their area Far too much/too much Just right Too little/much too little Trade unions Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 14 14 1 17 12 16 12 5 21 28 8 14 18 12 19 14 22 9 12 5 18 8 63 62 81 59 63 51 66 75 55 41 76 5 5 1 12 3 4 1 2 6 12 2 23 26 17 25 26 35 12 24 23 29 16 57 59 75 50 55 49 65 64 45 42 72 5 6- 11 6 16 22 12 18 14 48 46 65 43 48 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 6 3 2 23 11 15 47 49 47 strongly overrepresented overrepresented 5 9 2 10 24 15 45 33 52 strongly underrepresented underrepresented social-ecological transformation 80 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Far too much/too much Just right Too little/much too little Non-governmental organisations Far too much/too much Just right Too little/much too little The scientific community Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 12 15 3 13 9 13 12 5 16 28 7 12 13 7 18 11 22 6 12 6 18 9 63 62 80 64 67 51 65 73 56 43 76 12 9 5 18 13 9 11 12 15 20 10 41 52 57 46 51 40 35 30 23 29 43 27 24 23 25 19 30 29 40 28 24 28 8 11- 11 5 43 46 57 52 54 31 28 27 27 26 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 12 4 3 35 39 32 36 35 50 strongly overrepresented overrepresented 11 17 5 22 38 48 36 26 30 strongly underrepresented underrepresented social-ecological transformation 81 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Far too much/too much Just right Too little/much too little Local government at place of residence(e.g. municipality/city) Far too much/too much Just right Too little/much too little European Union Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total 4 19 65 8 23 54 12 16 54 Gender Male Female 6 3 21 17 66 64 10 5 24 21 55 54 14 9 19 14 56 52 18-29 30-39 Age(years) 40-49 50-59 60-69 8 6 3 2 2 18 17 19 22 17 66 60 65 64 71 8 10 5 8 6 24 20 23 24 22 55 50 56 52 62 11 14 10 20 14 16 52 47 56 strongly overrepresented overrepresented 14 10 13 17 55 62 strongly underrepresented underrepresented social-ecological transformation 82 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Far too much/too much Just right Too little/much too little Citizens in their area Far too much/too much Just right Too little/much too little Trade unions Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total 14 14 63 5 23 57 5 16 48 Gender Male Female 16 11 15 13 62 62 7 2 26 20 56 59 7 3 20 12 50 45 18-29 30-39 Age(years) 40-49 50-59 60-69 11 16 12 18 12 12 12 12 14 20 67 58 67 59 62 6 8 4 3 2 23 18 21 31 22 59 55 59 53 62 6 6 4 23 13 10 46 43 51 strongly overrepresented overrepresented 5 3 15 18 49 48 strongly underrepresented underrepresented social-ecological transformation 83 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Far too much/too much Just right Too little/much too little Non-governmental organisations Far too much/too much Just right Too little/much too little The scientific community Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total 12 12 63 12 41 27 8 43 31 Gender Male Female 15 9 13 12 65 62 17 7 38 44 30 23 9 6 46 40 34 29 18-29 30-39 Age(years) 40-49 50-59 60-69 10 11 11 16 12 11 12 12 11 16 68 62 65 59 61 14 12 9 11 13 44 36 39 39 48 28 27 30 28 20 9 10 6 43 42 40 34 29 33 strongly overrepresented overrepresented 7 6 45 46 29 32 strongly underrepresented underrepresented social-ecological transformation 84 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Far too much/too much Just right Too little/much too little Local government at place of residence(e.g. municipality/city) Far too much/too much Just right Too little/much too little European Union Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total 4 19 65 8 23 54 12 16 54 Education Low Medium High 2 5 4 22 21 14 63 60 72 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 5 5 4 14 20 21 66 65 68 5 8 9 22 24 21 54 51 59 6 8 11 20 24 24 56 54 55 10 15 8 13 18 16 53 49 62 10 13 16 14 17 17 56 54 52 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 85 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Far too much/too much Just right Too little/much too little Citizens in their area Far too much/too much Just right Too little/much too little Trade unions Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total 14 14 63 5 23 57 5 16 48 Education Low Medium High 14 15 12 12 16 12 60 58 69 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 11 14 18 10 16 14 67 62 58 2 6 5 24 24 21 58 55 61 5 6 5 23 23 28 56 60 55 2 7 5 16 18 14 46 43 54 4 5 8 14 18 16 49 48 49 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 86 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Far too much/too much Just right Too little/much too little Non-governmental organisations Far too much/too much Just right Too little/much too little The scientific community Far too much/too much Just right Too little/much too little Basis: 1,202 cases, total sample; figures in%. Total 12 12 63 12 41 27 8 43 31 Education Low Medium High 12 14 10 11 14 11 62 59 69 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 11 12 14 10 14 13 66 63 61 8 13 13 41 40 44 26 25 28 11 13 14 39 45 43 28 26 24 5 10 6 32 43 50 38 30 29 8 9 7 35 45 53 38 29 27 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 87 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses The scientific community European Union Citizens in their area Political parties Local government at place of residence(e.g. municipality/city) Non-governmental organisations Trade unions None of them Basis: 1,202 cases, total sample; figures in%. 24 18 15 12 4 5 58 44 42 39 social-ecological transformation 88 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses The scientific community European Union Citizens in their area Political parties Local government at place of residence(e.g. municipality/city) Non-governmental organisations Trade unions None of them Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS 58 63 64 62 65 44 50 51 40 47 42 34 43 40 46 39 38 52 44 41 24 25 24 23 18 18 18 21 24 16 15 19 11 17 14 12 14 13 12 8 4 2 2 5 1 5 3 2 2 3 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 50 64 62 42 41 68 40 46 36 45 30 53 41 44 38 33 47 47 37 36 49 27 28 37 32 22 21 22 22 31 17 14 24 14 21 17 20 16 12 18 10 13 11 12 11 15 6 12 11 1 5- 8 2 5 5 6 13 11 2 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 89 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses The scientific community European Union Citizens in their area Political parties Local government at place of residence(e.g. municipality/city) Non-governmental organisations Trade unions None of them Basis: 1,202 cases, total sample; figures in%. Total 58 44 42 39 24 18 15 12 4 5 Gender Male Female 58 58 44 44 47 36 41 36 22 27 20 18 12 18 10 13 5 2 4 6 18-29 60 34 37 42 26 22 15 14 9 4 30-39 57 45 43 38 22 18 13 7 2 7 Age(years) 40-49 59 47 38 41 23 17 12 13 1 4 50-59 58 52 42 34 26 15 17 10 2 6 60-69 57 44 49 38 23 20 18 14 3 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 90 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses The scientific community European Union Citizens in their area Political parties Local government at place of residence(e.g. municipality/city) Non-governmental organisations Trade unions None of them Basis: 1,202 cases, total sample; figures in%. Total 58 44 42 39 24 18 15 12 4 5 Education Low Medium High 55 58 60 42 46 43 40 41 43 37 36 43 25 25 23 18 17 20 14 16 14 14 12 10 4 4 3 7 6 3 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 59 60 59 46 43 49 38 39 51 38 40 40 24 25 20 17 20 15 14 16 15 14 11 11 3 5 2 7 4 2 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 91 Attitudes towards policies(1) To what extent do you agree with the following statements? We need a more consistent shift to renewable energy. Politicians must work much harder to ensure change to the structuring of our economic system and lifestyle is socially just. Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) than other population groups. The economy needs clear guidelines from the state in order to become climate neutral. There should be support programmes to help businesses switch to climate-friendly production processes and products. People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. Basis: 1,202 cases, total sample; figures in%. 43 43 11 3 41 45 11 3 40 44 13 3 48 35 12 5 38 45 13 4 31 52 14 3 35 42 15 8 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 92 Attitudes towards policies(2) To what extent do you agree with the following statements? In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Politics follows the guidelines of industry and business too closely. If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. Structural change measures should be enforced even if jobs are lost as a result. The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people are worse off afterwards than before. Basis: 1,202 cases, total sample; figures in%. 26 23 22 16 28 16 16 47 47 48 52 35 46 41 Fully agree Somewhat agree 21 6 26 4 25 5 27 5 27 10 30 8 35 8 Somewhat disagree Completely disagree social-ecological transformation 93 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO We need a more consistent shift to renewable energy. 86 92 94 87 91 86 86 84 77 59 98 Politicians must work much harder to ensure change to the structuring of our economic system and lifestyle is socially just. 86 89 90 82 84 89 92 88 86 68 94 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 84 87 94 86 86 82 90 92 70 64 98 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 83 83 85 86 77 88 89 82 88 69 88 than other population groups. The economy needs clear guidelines from the state in order to become climate neutral. 83 86 93 86 83 82 86 86 71 60 93 There should be support programmes to help businesses switch to climate-friendly production processes and products. 83 91 89 83 86 87 86 83 69 68 88 People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 77 79 80 75 78 76 77 84 84 62 79 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 94 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 73 76 84 71 72 70 76 79 64 52 86 Politics follows the guidelines of industry and business too closely. 70 74 72 64 68 78 81 73 65 46 78 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 70 80 50 72 66 88 68 78 73 73 59 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. 68 82 55 67 66 76 73 66 67 66 65 It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. 63 74 47 52 53 74 71 75 79 56 52 Structural change measures should be enforced even if jobs are lost as a result. 62 66 79 66 66 58 59 60 41 46 77 The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people are worse off afterwards than before. 57 62 33 54 51 67 60 66 73 58 47 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total We need a more consistent shift to renewable energy. 86 Politicians must work much harder to ensure change to the structuring of our economic system and lifestyle is socially just. 86 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 84 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 83 than other population groups. The economy needs clear guidelines from the state in order to become climate neutral. 83 There should be support programmes to help businesses switch to climate-friendly production processes and products. 83 People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 77 Basis: 1,202 cases, total sample; figures in%. Gender Male Female 84 87 85 88 83 87 81 87 82 84 81 85 77 77 95 18-29 86 88 84 80 82 86 81 30-39 87 Age(years) 40-49 83 50-59 83 85 80 86 84 81 85 81 88 82 82 83 80 84 81 80 76 67 77 60-69 90 92 92 89 87 84 83 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 73 Politics follows the guidelines of industry and business too closely. 70 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 70 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. 68 It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. 63 Structural change measures should be enforced even if jobs are lost as a result. 62 The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people are worse off afterwards than before. 57 Basis: 1,202 cases, total sample; figures in%. Gender Male Female 73 73 67 74 70 71 68 69 59 67 63 61 56 57 96 18-29 74 71 70 72 60 67 63 30-39 76 Age(years) 40-49 70 50-59 72 70 66 73 73 70 75 72 70 62 63 61 69 62 65 60 57 58 53 60-69 74 71 63 66 61 56 50 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 97 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total We need a more consistent shift to renewable energy. 86 Politicians must work much harder to ensure change to the structuring of our economic system and lifestyle is socially just. 86 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 84 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 83 than other population groups. The economy needs clear guidelines from the state in order to become climate neutral. 83 There should be support programmes to help businesses switch to climate-friendly production processes and products. 83 People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 77 Basis: 1,202 cases, total sample; figures in%. Education Low Medium High 82 86 88 90 88 81 84 84 86 87 84 82 82 83 82 82 85 82 83 79 71 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 87 84 90 90 85 82 83 86 83 87 86 77 84 84 79 83 85 81 85 78 65 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 98 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 73 Politics follows the guidelines of industry and business too closely. 70 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 70 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. 68 It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. 63 Structural change measures should be enforced even if jobs are lost as a result. 62 The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people are worse off afterwards than before. 57 Basis: 1,202 cases, total sample; figures in%. Education Low Medium High 74 72 75 70 74 66 78 72 64 70 72 63 70 69 52 55 60 70 65 61 46 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 75 72 73 70 71 67 71 73 65 68 71 67 70 64 53 62 60 66 61 57 50 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 99 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Low-income, ethnic or other minorities must not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) should not be 48 47 61 52 48 47 53 43 55 24 48 affected more than other population groups. We need a more consistent shift to renewable energy. 43 44 68 47 43 32 42 43 34 18 54 Politicians must work much harder to ensure change to the structuring of our economic system and lifestyle is socially just. 41 47 46 41 33 31 50 44 59 22 38 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 40 37 55 41 46 33 48 41 38 17 44 The economy needs clear guidelines from the state in order to become climate neutral. 38 41 53 40 43 25 41 37 39 19 35 People with low incomes should be given greater financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 35 27 35 31 27 40 39 43 57 21 33 There should be subsidy programmes to support businesses in switching to climate-friendly production processes and products. 31 31 40 34 42 28 30 29 29 16 32 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 100 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. 28 34 16 25 22 36 39 22 48 22 10 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 26 36 34 33 24 16 32 30 24 8 25 Politics follows the guidelines of industry and business too closely. 23 25 27 24 19 23 27 20 28 12 20 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 22 22 12 30 24 23 22 16 27 23 15 Structural change measures should be enforced even if jobs are lost as a result. 16 12 26 21 19 13 14 7 13 9 23 The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people will be worse off than before. 16 15 6 21 14 21 13 13 34 16 9 There are already enough guidelines for a fundamental change in our economic and life styles. enough guidelines. If these were also implemented, we would be on the right track. 16 18 8 18 17 23 16 12 16 19 16 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Low-income, ethnic or other minorities must not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) should not be affected more than other population groups. Total 48 We need a more consistent shift to renewable energy. 43 Politicians must work much harder to ensure change to the structuring of our economic system and lifestyle is socially just. 41 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 40 The economy needs clear guidelines from the state in order to become climate neutral. 38 People with low incomes should be given greater financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 35 There should be subsidy programmes to support businesses in switching to climate-friendly production processes and products. 31 Basis: 1,202 cases, total sample; figures in%. Gender Male Female 42 55 43 43 38 44 37 43 38 37 34 36 29 33 101 18-29 41 39 35 38 35 33 34 30-39 48 Age(years) 40-49 54 50-59 51 47 38 46 39 39 45 34 37 45 39 35 38 34 34 41 30 33 28 60-69 52 47 49 49 41 32 30 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 28 26 Politics follows the guidelines of industry and business too closely. 23 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 22 Structural change measures should be enforced even if jobs are lost as a result. 16 The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people will be worse off than before. 16 than before. There are already enough guidelines for a fundamental change in our economic and life styles. enough guidelines. If these were also implemented, we would be on the right track. 16 Basis: 1,202 cases, total sample; figures in%. Gender Male Female 29 27 28 25 22 23 22 21 18 14 16 16 19 14 102 18-29 20 22 21 24 18 17 20 30-39 27 Age(years) 40-49 27 50-59 40 26 23 31 23 20 26 26 17 24 18 13 18 17 17 18 14 11 18 60-69 26 30 24 16 12 10 15 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 103 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Low-income, ethnic or other minorities must not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) should not be affected more than other population groups. Total 48 We need a more consistent shift to renewable energy. 42 Politicians must work much harder to ensure change to the structuring of our economic system and lifestyle is socially just. 39 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 36 The economy needs clear guidelines from the state in order to become climate neutral. 35 People with low incomes should be given greater financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 32 There should be subsidy programmes to support businesses in switching to climate-friendly production processes and products. 32 Basis: 1,202 cases, total sample; figures in%. Education Low Medium High 57 50 41 44 38 45 42 37 38 30 32 43 32 30 40 33 27 35 30 30 34 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 58 47 37 41 42 44 45 36 35 33 37 44 34 33 38 34 30 35 34 31 32 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 104 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 28 26 Politics follows the guidelines of industry and business too closely. 23 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 22 Structural change measures should be enforced even if jobs are lost as a result. 16 The idea of a fundamental change in our economies and way of living worries me. I know from experience that many people will be worse off than before. 16 than before. There are already enough guidelines for a fundamental change in our economic and life styles. enough guidelines. If these were also implemented, we would be on the right track. 16 Basis: 1,202 cases, total sample; figures in%. Education Low Medium High 32 32 20 23 26 28 26 23 21 26 24 16 14 15 19 21 16 13 16 18 13 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 31 28 24 25 27 28 29 22 19 21 21 22 17 16 17 18 18 12 17 16 16 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 105 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? MOBILITY Rejection NOT GOOD Reduce public transport fares 9 Extend the transport network and the frequency of local public transport 12 More charging stations for electric or hybrid vehicles 16 Promotion of electric vehicles 29 Carbon tax on airline tickets 33 Introduce a car toll so that someone who drives a lot also has to pay more 51 9 14 26 27 2 10 5 10 20 19 25 28 43 40 39 34 28 63 45 44 32 33 21 Advocacy GOOD 91 88 84 71 67 49 Basis: 1,202 cases, total sample; figures in%. I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 106 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? ENERGY Building more wind turbines Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Basis: 1,202 cases, total sample; figures in%. Rejection NOT GOOD 11 16 19 8 11 21 30 38 4 12 4 15 34 38 53 55 46 28 Advocacy GOOD 89 84 81 27 43 38 38 5 16 41 9 21 41 I completely reject it I would rather reject it 49 92 51 89 38 79 29 70 I would rather agree I completely agree social-ecological transformation 107 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? EDUCATION Rejection NOT GOOD Improve school education in the field of environmental and climate protection 11 Training/retraining/retraining opportunities for workers in occupations that will no longer be needed in the future 15 HOUSING State funding for the renovation of buildings for thermal insulation 15 Financial support for cost-efficient heating and thermal systems (e.g. heat pump) 15 Legal regulations on the energy efficiency of electrical household appliances 17 State subsidies for private households if they use renewable energy(for heating, electricity generation) 24 38 3 12 3 12 3 12 4 13 6 18 42 43 50 48 43 46 47 42 35 37 40 30 Advocacy GOOD 89 85 85 85 83 76 Basis: 1,202 cases, total sample; figures in%. I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 108 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO MOBILITY Reduce public transport fares 91 92 96 92 91 88 92 92 90 79 93 Extend the transport network and the frequency of local public transport 88 89 97 88 90 87 86 92 81 74 93 More charging stations for electric or hybrid vehicles 84 88 96 89 92 83 83 80 69 68 92 Promotion of electric vehicles 71 77 81 72 77 74 67 69 53 57 82 Carbon tax on airline tickets 67 66 87 66 63 60 70 74 66 42 77 Introduce a car toll so that someone who drives a lot also has to pay more 49 47 65 54 47 52 46 47 36 31 59 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 109 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging stations for electric or hybrid vehicles Promotion of electric vehicles Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot also has to pay more Total 91 88 84 71 67 49 Gender Male Female 89 92 88 88 84 85 70 72 64 70 49 49 18-29 30-39 Age(years) 40-49 50-59 60-69 90 89 91 89 94 86 87 90 88 88 85 85 83 84 86 80 71 67 66 70 63 64 67 71 74 46 52 47 50 50 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 110 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging stations for electric or hybrid vehicles Promotion of electric vehicles Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot also has to pay more Total 91 88 84 71 67 49 Education Low Medium High 90 90 91 88 86 90 80 84 88 66 74 71 66 65 71 42 47 55 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 91 92 89 86 89 90 82 85 88 71 70 78 66 71 62 48 49 54 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 111 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles More charging stations for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total EST INT PER COS ADA CMS TRA CMA SEN PRO 51 53 35 46 53 48 54 53 64 69 41 33 34 13 34 37 40 30 26 34 58 23 29 23 19 28 23 26 33 31 47 43 18 16 12 4 11 8 17 17 20 31 32 8 12 11 3 12 10 13 14 8 19 26 7 9 8 4 8 9 12 8 8 10 21 7 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 112 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Introduce a car toll so that someone who drives a lot also has to pay more 51 51 51 54 48 53 50 50 Carbon tax on airline tickets 33 36 30 37 36 33 29 26 Promotion of electric vehicles 29 30 28 20 29 33 34 30 More charging stations for electric or hybrid vehicles 16 16 15 15 15 17 16 14 Extend the transport network and the frequency of local public transport 12 12 12 14 13 10 12 12 Reduce public transport fares 9 11 8 10 11 9 11 6 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 113 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles More charging stations for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total 51 33 29 16 12 9 Education Low Medium High 58 53 45 34 35 29 34 26 29 20 16 12 12 14 10 10 10 9 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 52 51 46 34 29 38 29 30 22 18 15 12 14 11 10 9 8 11 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 114 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". ENERGY Building more wind turbines Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total EST INT PER COS ADA CMS TRA CMA SEN PRO 89 91 96 89 92 89 92 89 77 77 97 84 82 90 88 83 82 93 85 77 65 91 81 86 92 77 81 80 81 87 74 63 88 92 92 99 93 94 91 96 95 83 75 96 89 90 98 86 91 86 92 93 80 71 95 79 85 95 81 74 75 80 83 68 61 88 70 72 87 74 63 66 72 79 51 50 87 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 115 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". ENERGY Building more wind turbines Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total 89 84 81 92 89 79 70 Gender Male Female 87 91 83 84 80 82 91 92 85 92 78 80 68 72 18-29 30-39 Age(years) 40-49 50-59 60-69 92 85 90 87 91 82 84 84 86 84 83 77 80 79 84 90 92 90 93 94 89 87 86 88 92 81 76 79 80 79 70 66 70 70 76 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 116 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". ENERGY Building more wind turbines Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community Total 89 84 81 Education Low Medium High 88 89 90 80 84 86 80 79 83 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 89 89 88 82 84 87 80 81 80 TECHNOLOGY/INNOVATIONS/ECONOMY Promote the development of climate-friendly products and technologies more strongly 92 Labelling of climate-friendly products 89 Reduce subsidies that are harmful to the climate 79 Making climate-damaging products more expensive 70 88 91 94 86 89 89 74 78 84 64 67 78 92 92 90 88 90 86 78 80 79 68 70 72 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 117 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". ENERGY Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings Building more wind turbines TECHNOLOGY/INNOVATIONS/ECONOMY Making climate-damaging products more expensive Reduce subsidies that are harmful to the climate Labelling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Total EST INT PER COS ADA CMS TRA CMA SEN PRO 19 14 8 23 19 20 19 13 26 37 12 16 18 10 12 17 18 7 15 23 35 9 11 9 4 11 8 11 8 11 23 23 3 30 28 13 26 37 34 28 21 49 50 13 21 15 5 19 26 25 20 17 32 39 12 11 10 2 14 9 14 8 7 20 29 5 8 8 1 7 6 9 4 5 17 25 4 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 118 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". ENERGY Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings Building more wind turbines Total 19 16 11 Gender Male Female 20 18 17 16 13 9 18-29 30-39 Age(years) 40-49 50-59 60-69 17 23 20 21 16 18 16 16 14 16 8 15 10 13 9 TECHNOLOGY/INNOVATIONS/ECONOMY Making climate-damaging products more expensive 30 Reduce subsidies that are harmful to the climate 21 Labelling of climate-friendly products 11 Promote the development of climate-friendly products and technologies more strongly 8 32 28 22 20 15 8 9 8 30 34 30 30 24 19 24 21 20 21 11 13 14 12 8 10 8 10 7 6 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 119 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". ENERGY Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings Building more wind turbines Total 19 16 11 Education Low Medium High 20 21 17 20 16 14 12 11 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 20 19 20 18 16 13 11 11 12 TECHNOLOGY/INNOVATIONS/ECONOMY Making climate-damaging products more expensive 30 Reduce subsidies that are harmful to the climate 21 Labelling of climate-friendly products 11 Promote the development of climate-friendly products and technologies more strongly 8 36 33 22 26 22 16 14 11 11 12 9 6 32 30 28 22 20 21 12 10 14 8 8 10 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 120 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Improve school education in the field of environmental and climate protection 89 89 99 90 89 90 95 90 82 69 99 Training/retraining/retraining opportunities for workers in occupations that will no longer be needed in the future 85 78 93 83 89 85 90 90 82 71 86 HOUSING State funding for the renovation of buildings for thermal insulation 85 89 93 83 84 86 89 83 76 72 91 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 85 89 90 84 84 83 86 85 81 70 92 Legal regulations on the energy efficiency of electrical household appliances(e.g. Energy class refrigerator) 83 91 92 84 85 81 90 84 75 60 84 State subsidies for private households if they use renewable energy(for heating, electricity generation) 76 78 76 70 78 80 76 83 71 64 80 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 121 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". EDUCATION Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Improve school education in the field of environmental and climate protection 89 Training/retraining/retraining opportunities for workers in occupations that will no longer be needed in the future 85 HOUSING 89 90 86 84 88 87 89 91 92 77 86 88 88 88 State funding for the renovation of buildings for thermal insulation 85 84 86 83 82 90 83 87 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 85 Legal regulations on the energy efficiency of electrical household appliances(e.g. Energy class refrigerator) 83 State subsidies for private households if they use renewable energy(for heating, electricity generation) 76 84 85 82 84 76 75 83 85 87 82 86 78 80 84 85 88 78 77 73 73 75 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 122 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EDUCATION Improve school education in the field of environmental and climate protection 89 Training/retraining/retraining opportunities for workers in occupations that will no longer be needed in the future 85 HOUSING State funding for the renovation of buildings for thermal insulation 85 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 85 Legal regulations on the energy efficiency of electrical household appliances(e.g. Energy class refrigerator) 83 State subsidies for private households if they use renewable energy(for heating, electricity generation) 76 Education Low Medium High 86 91 90 83 84 87 80 86 86 78 85 88 81 80 87 76 76 73 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 88 90 89 83 87 87 87 85 86 86 86 81 80 83 84 80 78 68 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 123 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Training/retraining/retraining opportunities for workers in occupations that will no longer be needed in the future 15 22 7 17 11 15 10 10 18 29 14 Improve school education in the field of environmental and climate protection 11 11 1 10 11 10 5 10 18 31 1 HOUSING State subsidies for private households if they use renewable energy(for heating, electricity generation) 24 22 24 30 22 20 24 17 29 36 20 Legal regulations on the energy efficiency of electrical household appliances 17 9 8 16 15 19 10 16 25 40 16 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 15 11 10 16 16 17 14 15 19 30 8 State funding for the renovation of buildings for thermal insulation 15 11 7 17 16 14 11 17 24 28 9 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 124 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/retraining/retraining opportunities for workers in occupations that will no longer be needed in the future 15 Improve school education in the field of environmental and climate protection 11 HOUSING State subsidies for private households if they use renewable energy(for heating, electricity generation) 24 Legal regulations on the energy efficiency of electrical household appliances 17 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 15 State funding for the renovation of buildings for thermal insulation 15 Gender Male Female 14 16 11 10 24 25 18 16 16 15 16 14 18-29 30-39 Age(years) 40-49 50-59 60-69 23 14 12 12 12 12 13 11 9 8 22 23 27 27 25 22 20 16 15 12 17 15 13 18 14 17 18 10 17 13 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 125 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/retraining/retraining opportunities for workers in occupations that will no longer be needed in the future 15 Improve school education in the field of environmental and climate protection 11 Education Low Medium High 17 16 13 14 9 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 17 13 13 12 10 11 HOUSING State subsidies for private households if they use renewable energy(for heating, electricity generation) 24 Legal regulations on the energy efficiency of electrical household appliances 17 24 24 27 19 20 13 20 22 32 20 17 16 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 15 22 15 12 14 14 19 State funding for the renovation of buildings for thermal insulation 15 20 14 14 13 15 14 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 126 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ...the development of energy communities should be supported by the government. ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Basis: 1,202 cases, total sample; figures in%. 41 30 33 26 26 20 17 47 10 2 53 13 4 47 14 6 54 17 3 53 17 4 48 25 7 48 Fully agree Somewhat agree 26 9 Somewhat disagree Completely disagree social-ecological transformation 127 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree". ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 88 91 93 87 86 90 89 93 84 73 92 ...the development of energy communities should be supported by the government. 83 86 93 80 85 84 90 90 75 63 90 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 80 81 81 78 79 83 79 85 77 71 89 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. 80 87 88 73 85 80 81 82 67 65 88 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 79 84 86 73 86 78 76 78 76 64 88 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 68 73 63 71 70 79 65 74 74 58 63 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 65 71 65 66 61 74 61 66 63 58 65 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 128 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree". Total ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 88 ...the development of energy communities should be supported by the government. 83 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 80 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. 80 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 79 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 68 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 65 Gender Male Female 86 90 81 86 79 81 78 81 78 80 68 69 64 66 18-29 85 84 82 77 78 76 64 30-39 87 81 80 81 82 69 69 Age(years) 40-49 89 81 80 79 77 65 65 50-59 90 82 79 82 80 66 63 60-69 90 90 79 82 78 65 64 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 129 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree". Total ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 88 ...the development of energy communities should be supported by the government. 83 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 80 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. 80 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 79 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 68 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 65 Education Low Medium High 89 89 87 82 85 82 78 81 80 77 79 83 79 79 79 74 71 63 62 67 65 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 88 90 86 86 84 78 84 83 74 76 82 83 80 79 77 70 73 58 66 69 55 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 130 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected workers(e.g. in the case of job loss) should be supported in retraining for alternative jobs. alternative jobs. 41 48 53 38 39 39 45 47 36 18 45 ...financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. 33 41 34 26 32 36 38 39 36 15 36 ... the development of energy communities should be supported by the government. 30 29 40 30 30 26 36 36 29 7 31 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 26 31 34 30 32 23 21 19 29 12 28 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. 26 32 38 26 29 26 23 24 23 10 25 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 20 27 19 29 20 22 20 22 20 11 12 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 17 23 13 21 15 24 17 24 17 8 14 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 131 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree". Total ...affected workers(e.g. in the case of job loss) should be supported in retraining for alternative jobs. 41 ...financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. 33 ... the development of energy communities should be supported by the government. 30 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 26 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. 26 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 20 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 17 Gender Male Female 39 43 31 36 28 30 26 26 27 25 19 22 15 20 18-29 34 29 31 29 29 24 20 30-39 37 30 24 22 22 22 18 Age(years) 40-49 40 36 27 21 23 20 15 50-59 47 36 32 28 27 19 18 60-69 48 36 34 28 27 16 16 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 132 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree". Total ...affected workers(e.g. in the case of job loss) should be supported in retraining for alternative jobs. 41 ...financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. 33 ... the development of energy communities should be supported by the government. 30 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 26 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. 26 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 20 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 17 Education Low Medium High 44 41 39 37 34 31 35 28 28 30 25 25 27 24 28 25 21 17 21 19 14 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 44 43 38 36 35 32 33 30 24 28 26 28 25 25 28 24 20 19 21 16 17 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 133 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community? 26 12 48 36 26 Yes, definitely Somewhat, yes No, not really No, not at all Basis: 1,202 cases, total sample; figures in%. Could you imagine generating your own energy? 88 9 26 49 83 I already generate my own energy Yes, definitely Somewhat, yes No, not really No, not at all How would you evaluate the construction of a solar or a wind park in your municipality if the profits it generates benefit the community? Solar park 5 Wind parks 9 27 32 59 68 I think that would be good I would accept it I would reject it social-ecological transformation 134 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 48 47 61 54 51 54 37 44 27 43 52 12 14 16 16 13 13 11 9 6 8 13 36 33 45 38 38 41 26 36 21 35 39 52 53 39 46 49 46 63 56 73 57 48 26 30 26 21 32 17 34 23 23 21 34 26 23 12 24 16 29 29 32 50 36 15 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 135 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 48 12 36 52 26 26 Gender Male Female 54 41 17 8 37 33 46 59 24 28 22 30 18-29 52 16 37 48 27 20 30-39 55 14 41 45 20 25 Age(years) 40-49 44 12 31 56 32 24 50-59 44 10 34 56 23 32 60-69 41 8 33 59 28 31 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 136 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 48 12 36 52 26 26 Education Low Medium High 40 45 55 8 10 16 32 34 39 60 55 45 24 28 25 35 27 20 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 48 50 48 10 14 14 38 36 34 52 50 52 24 26 27 29 24 25 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 137 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total EST INT PER COS ADA CMS TRA CMA SEN PRO 75 75 87 69 84 77 74 67 63 67 87 49 52 59 44 49 52 49 49 38 38 67 26 23 28 24 34 25 25 18 25 29 20 17 15 6 15 13 15 20 30 31 26 8 9 8 3 9 9 9 10 17 8 13 4 8 7 3 6 4 6 10 13 23 13 4 8 10 7 16 3 8 6 3 6 7 5 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 138 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 75 49 26 17 9 8 8 Gender Male Female 78 72 56 44 23 28 13 21 5 12 8 9 8 7 18-29 80 54 26 13 8 5 7 30-39 81 54 28 14 6 8 5 Age(years) 40-49 77 53 24 15 8 6 8 50-59 76 50 26 17 6 10 8 60-69 61 37 24 30 16 14 10 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 139 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 75 49 26 17 9 8 8 Education Low Medium High 73 76 76 50 50 49 23 25 27 21 18 14 8 9 9 14 9 5 6 6 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 75 74 79 51 48 55 24 26 23 22 16 10 12 9 6 10 7 4 3 10 11 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 140 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind farm in your municipality if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 68 71 81 76 80 62 68 65 48 52 74 27 28 18 22 17 32 26 30 40 38 24 5 2 2 2 2 6 6 5 12 11 2 59 58 72 61 64 59 61 63 37 45 62 32 38 23 28 33 30 30 33 38 42 32 9 4 4 11 2 12 10 4 24 13 7 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 141 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind farm in your municipality if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 68 27 5 59 32 9 Gender Male Female 69 67 25 29 6 4 60 57 31 34 9 9 18-29 30-39 Age(years) 40-49 50-59 60-69 73 70 63 68 66 24 26 31 25 31 3 5 6 7 3 59 62 50 62 60 35 30 38 26 32 6 8 13 12 8 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 142 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind farm in your municipality if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 68 27 5 59 32 9 Education Low Medium High 63 70 69 32 25 26 4 5 5 55 58 61 35 32 30 10 10 8 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 72 68 69 25 28 25 3 4 6 64 56 65 29 35 26 8 9 9 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 143 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement 62 Through higher prices for oil, gas and coal 10 Through bans 7 None of the above options, there are other possibilities 21 Basis: 1,202 cases, total sample; figures in%. social-ecological transformation 144 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are other possibilities Total EST INT PER COS ADA CMS TRA CMA SEN PRO 62 70 70 57 66 59 64 70 52 42 73 10 8 10 20 9 10 8 5 7 5 13 7 3 6 8 8 10 4 6 5 14 5 21 18 14 15 17 22 24 19 36 38 8 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 145 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are other possibilities Total 62 10 7 21 Gender Male Female 57 67 12 7 9 5 22 21 18-29 62 13 13 12 30-39 59 15 8 18 Age(years) 40-49 66 7 4 24 50-59 57 8 5 30 60-69 67 5 4 24 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 146 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through higher prices for oil, gas and coal Through bans None of the above options, there are other possibilities Total 62 10 7 21 Education Low Medium High 62 64 60 8 8 13 6 7 8 24 22 19 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 63 62 61 7 12 11 8 7 6 22 19 22 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 147 Attitudes towards the energy and heat transition Have renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? Yes Yes, renewable energy has become more important Rather yes No Rather no No, renewable energy has not become more important 53 83 30 7 10 17 Basis: 1,202 cases, total sample; figures in%. social-ecological transformation 148 Attitudes towards the energy and heat transition Have renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total EST INT PER COS ADA CMS TRA CMA SEN PRO 83 90 92 86 79 84 79 83 73 69 93 53 65 70 54 48 54 51 53 48 28 57 30 25 22 32 32 30 28 30 25 41 36 17 10 8 14 21 16 21 17 27 31 7 7 5 4 6 8 6 7 12 10 12 6 10 5 4 9 13 10 14 5 16 19 2 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 149 Attitudes towards the energy and heat transition Have renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 83 53 30 17 7 10 Gender Male Female 80 86 52 55 28 31 20 14 9 6 12 8 18-29 83 49 34 17 9 8 30-39 84 47 38 16 7 9 Age(years) 40-49 82 56 26 18 9 10 50-59 82 56 27 18 4 13 60-69 83 59 24 17 8 9 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 150 Attitudes towards the energy and heat transition Have renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 83 53 30 17 7 10 Education Low Medium High 82 82 84 51 52 55 32 30 29 18 18 16 8 7 8 10 11 9 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 80 86 77 50 56 55 31 30 22 20 14 23 7 6 12 12 8 12 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 5 Information interest and level of knowledge social-ecological transformation 152 Main findings Information interest and level of knowledge Information interest and level of knowledge: Climate • Two thirds of the respondents express a fundamental interest in climate change as a topic. Of these, 19% are"very" interested. Less interest was expressed by 27% and no interest at all by 7%. • 45% rate their level of knowledge about ecological interrelationships and environmental problems(e.g. forest dieback, biodiversity, etc.) as(rather) high. However, only 7% rate their level of knowledge as"very high". A(rather) low level of knowledge is attested by 47%, with 8% saying they know very little. Information interest and level of knowledge: Policies • Only 5% of respondents feel"very well" informed about policies for a shift towards a more climate and environmentally friendly economy. 34% feel"rather well" informed. This compares to 53% who feel"rather not well" informed and 8% who feel"not at all well" informed. • 60% of respondents think that policies for a change towards a more climate and environmentally friendly economy are not sufficiently explained and explained. 40% disagree(policies are sufficiently explained: yes: 7%, rather yes: 33%). social-ecological transformation 153 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? Interest I am very interested in it I am rather interested No interest I am less interested I am not interested in it at all 19 High 66 47 Very high Rather high 27 Low 34 Rather low Very low 7 7 38 45 47 55 8 Basis: 1,202 cases, total sample; figures in%. social-ecological transformation 154 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 66 74 88 69 72 59 62 66 41 47 78 19 22 28 23 21 16 15 15 9 8 27 47 52 59 46 51 43 47 51 32 39 52 34 26 12 31 28 41 38 34 59 53 22 27 22 12 26 25 34 33 27 38 36 21 7 4- 6 3 7 5 8 21 17 1 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 155 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 66 19 47 34 27 7 Gender Male Female 67 65 21 16 46 48 33 35 25 30 8 6 18-29 67 24 43 33 28 5 30-39 62 18 44 38 29 9 Age(years) 40-49 63 17 46 37 29 8 50-59 67 16 51 33 26 7 60-69 70 17 54 30 25 4 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 156 Information interest and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 66 19 47 34 27 7 Education Low Medium High 59 62 75 12 17 24 47 45 50 41 38 25 28 32 21 12 6 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 64 66 66 20 21 16 44 45 51 36 34 34 26 30 24 10 5 9 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 157 Information interest and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total EST INT PER COS ADA CMS TRA CMA SEN PRO 45 55 54 55 54 44 36 33 27 39 47 7 8 10 16 10 7 2 3 2 6 2 38 47 44 39 45 37 34 30 24 34 44 55 45 46 45 46 56 64 67 73 61 53 47 43 42 38 41 47 58 50 55 46 46 8 2 3 7 5 9 6 17 18 15 7 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 158 Information interest and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 45 7 38 55 47 8 Gender Male Female 53 37 9 5 44 32 47 63 40 53 7 10 18-29 50 13 37 50 42 8 30-39 47 9 38 53 43 10 Age(years) 40-49 38 4 34 62 51 12 50-59 43 4 39 57 51 7 60-69 48 5 43 52 47 5 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 159 Information interest and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 45 7 38 55 47 8 Education Low Medium High 34 43 54 4 6 10 31 36 44 66 57 46 50 49 43 16 9 4 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 45 44 50 6 8 6 39 36 44 55 56 50 44 49 44 12 7 6 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 160 Information interest and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? Well Very well informed Somewhat informed Not well Not very well informed Not informed at all Basis: 1,202 cases, total sample; figures in%. Yes 5 Yes, policies are sufficiently explained 34 39 Somewhat, yes No Rather no 53 61 No, policies are insufficiently explained 8 7 33 40 43 60 17 social-ecological transformation 161 Information interest and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total EST INT PER COS ADA CMS TRA CMA SEN PRO 39 49 46 57 47 38 27 28 19 39 32 5 9 5 12 7 6 1 4 1 5 3 34 40 42 44 40 33 26 24 18 34 29 61 51 54 43 53 62 73 72 81 61 68 53 46 51 40 49 54 62 59 61 50 60 8 5 3 3 4 8 11 14 20 11 8 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 162 Information interest and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 39 5 34 61 53 8 Gender Male Female 50 28 8 2 41 26 50 72 44 62 6 10 18-29 39 9 30 61 54 8 30-39 39 6 33 61 50 12 Age(years) 40-49 32 3 30 68 59 9 50-59 38 4 34 62 54 8 60-69 48 5 43 52 48 4 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 163 Information interest and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 39 5 34 61 53 8 Education Low Medium High 27 37 48 2 5 8 25 32 40 73 63 52 60 54 47 13 9 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 34 39 49 6 6 5 28 33 44 66 61 51 56 54 46 10 7 5 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 164 Information interest and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total EST INT PER COS ADA CMS TRA CMA SEN PRO 40 50 40 63 41 44 32 37 14 38 32 7 8 4 18 9 8 2 4 2 5 5 33 42 36 46 32 36 30 33 12 33 28 60 50 60 37 59 56 68 63 86 62 68 43 39 49 29 40 38 46 36 50 48 54 17 11 11 8 19 18 22 27 36 14 14 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 165 Information interest and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 40 7 33 60 43 17 Gender Male Female 43 36 9 4 34 32 57 64 40 46 16 18 18-29 43 11 32 57 45 12 30-39 41 8 34 59 39 19 Age(years) 40-49 34 3 32 66 49 16 50-59 39 4 34 61 38 24 60-69 41 6 34 59 44 15 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 166 Information interest and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 40 7 33 60 43 17 Education Low Medium High 33 40 44 3 7 8 30 32 36 67 60 56 42 43 44 25 18 12 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 35 39 50 7 7 8 29 32 41 65 61 50 46 44 37 18 17 14 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 6 Appendix: Communication social-ecological transformation 168 Topic interest in general Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Food and drink Health Holiday, Travel Music, Culture, Theatre, Art Environment and nature Current affairs Wildlife, animals and pets Garden and plants Science and technology Sport Family, children and child education Information from the region, regional news Nutrition Psychology, spirituality, well-being Basis: 1,202 cases, total sample; figures in%. 54 52 51 46 42 41 38 36 35 35 33 28 28 28 Economy, professions Furniture, decoration Fashion Computers, computer games Photography, filming Consumer electronics, television Investments, insurance, tax tips and finance Wellness Sustainable consumption Cosmetics and Beauty Technology and gaming Cars, motorbikes Celebrities 26 25 25 25 22 21 21 20 20 18 17 16 12 social-ecological transformation 169 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Health Holiday, Travel Music, Culture, Theatre, Art Environment and nature Current affairs Wildlife, animals and pets Garden and plants Science and technology Sport Family, children and child education Information from the region, regional news Nutrition Psychology, spirituality, well-being Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS 54 60 56 57 51 52 64 60 44 52 51 62 54 54 57 46 56 50 49 54 42 48 60 34 39 41 45 54 39 54 38 43 40 28 36 36 50 47 27 25 35 35 40 34 46 35 42 30 40 41 33 39 33 29 25 28 38 29 19 28 28 32 41 28 26 28 34 33 28 38 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 53 56 58 53 55 58 52 49 47 43 44 53 37 53 47 32 38 41 32 47 37 33 40 52 30 30 35 38 28 34 41 35 40 22 34 44 24 23 26 20 24 31 strongly overrepresented overrepresented CMA SEN PRO 42 50 58 35 44 50 25 56 54 24 37 54 28 24 51 26 38 43 35 29 51 23 31 36 27 33 40 23 43 34 21 31 37 28 21 28 18 24 32 18 23 40 strongly underrepresented underrepresented social-ecological transformation 170 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Economy, professions Furniture, decoration Fashion Computers, computer games Photography, filming Consumer electronics, television Investments, insurance, tax tips and finance Wellness Sustainable consumption Cosmetics and Beauty Technology and gaming Cars, motorbikes Celebrities Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 26 28 26 24 41 26 16 24 16 34 28 25 32 24 19 28 28 26 28 15 19 34 25 34 20 24 30 32 19 25 8 22 39 25 16 26 22 32 26 20 19 28 31 29 22 17 24 21 22 28 16 27 11 26 33 21 19 21 19 29 20 24 21 18 20 21 21 18 24 23 24 22 19 17 16 27 21 20 27 20 21 28 24 12 21 7 22 21 20 24 32 20 16 9 20 20 12 12 34 18 23 14 18 21 26 12 23 6 15 28 17 10 15 22 25 21 14 8 10 20 16 16 13 8 18 16 20 17 16 15 25 17 12 12 6 11 15 16 9 13 10 10 19 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 171 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Health Holiday, Travel Music, Culture, Theatre, Art Environment and nature Current affairs Wildlife, animals and pets Garden and plants Science and technology Sport Family, children and child education Information from the region, regional news Nutrition Psychology, spirituality, well-being Basis: 1,202 cases, total sample; figures in%. Total 54 52 51 46 42 41 38 36 35 35 33 28 28 28 Gender Male Female 48 60 40 64 49 54 44 49 40 45 44 38 29 46 27 45 47 22 50 21 26 41 26 31 19 36 17 40 18-29 55 48 49 47 36 28 38 24 30 41 32 13 24 35 30-39 51 47 49 44 36 33 41 32 39 30 37 18 28 29 Age(years) 40-49 57 50 47 43 41 43 36 35 41 34 37 26 30 30 50-59 57 56 56 47 50 50 44 45 35 32 31 44 29 27 60-69 49 59 56 50 52 54 30 48 30 36 30 46 28 19 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 172 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Economy, professions Furniture, decoration Fashion Computers, computer games Photography, filming Consumer electronics, television Investments, insurance, tax tips and finance Wellness Sustainable consumption Cosmetics and Beauty Technology and gaming Cars, motorbikes Celebrities Basis: 1,202 cases, total sample; figures in%. Total 26 25 25 25 22 21 21 20 20 18 17 16 12 Gender Male Female 34 18 12 38 11 40 39 10 23 21 30 12 28 14 13 28 14 26 4 32 29 4 26 6 8 16 18-29 25 30 43 30 28 16 19 28 23 27 20 16 18 30-39 21 25 23 30 21 21 25 22 18 22 23 13 14 Age(years) 40-49 26 18 21 28 22 24 20 21 18 16 20 17 11 50-59 30 30 20 19 22 26 21 18 23 15 12 22 10 60-69 29 20 13 14 15 19 23 11 16 9 7 14 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 173 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Food and drink Health Holiday, Travel Music, Culture, Theatre, Art Environment and nature Current affairs Wildlife, animals and pets Garden and plants Science and technology Sport Family, children and child education Information from the region, regional news Nutrition Psychology, spirituality, well-being Basis: 1,202 cases, total sample; figures in%. Total 54 52 51 46 42 41 38 36 35 35 33 28 28 28 Education Low Medium High 54 56 52 47 51 56 44 53 54 44 47 47 39 40 47 33 36 52 42 39 34 36 37 35 32 30 42 31 37 36 29 33 35 28 31 26 18 28 33 27 27 31 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 54 56 56 48 49 59 41 53 62 54 42 49 45 41 43 40 42 47 46 35 35 36 36 37 36 34 37 28 37 39 30 35 36 26 31 26 26 28 30 38 26 25 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 174 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Economy, professions Furniture, decoration Fashion Computers, computer games Photography, filming Consumer electronics, television Investments, insurance, tax tips and finance Wellness Sustainable consumption Cosmetics and Beauty Technology and gaming Cars, motorbikes Celebrities Basis: 1,202 cases, total sample; figures in%. Total 26 25 25 25 22 21 21 20 20 18 17 16 12 Education Low Medium High 20 25 31 24 23 27 26 26 23 28 24 23 23 22 22 24 22 19 14 18 29 16 21 22 17 18 23 20 18 17 14 17 18 22 16 13 15 13 8 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 18 26 39 31 22 26 28 24 22 33 23 26 25 19 23 23 20 27 14 23 30 19 20 20 24 19 18 22 17 16 18 16 19 14 17 18 16 11 8 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 175 Consumer interests For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Bicycle Furniture Kitchen furniture and equipment Cars Wine/Champagne Beer Cosmetics/Perfume Basis: 1,202 cases, total sample; figures in%. 37 29 26 23 22 20 17 17 17 16 15 14 13 High quality spirits/whisky Do-it-yourself/ garden tools High quality jewellery (Wrist)Watches High-end hi-fi equipment Handbags Donations for charitable purposes Costume jewellery Porcelain/ Glasswork Exclusive accessories etc.) Antiques None of these products 12 12 10 10 10 9 9 8 8 8 7 21 social-ecological transformation 176 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Bicycle Furniture Kitchen furniture and equipment Cars Wine/Champagne Beer Cosmetics/Perfume Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS 37 43 39 40 42 29 30 28 36 40 26 28 26 30 32 23 29 27 27 32 22 22 32 24 24 20 25 15 25 25 17 19 21 15 18 17 22 15 22 17 17 12 19 17 20 16 20 11 16 18 15 12 15 20 22 14 12 16 18 21 13 15 10 12 18 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 43 30 31 30 22 20 28 17 21 21 19 15 21 20 20 26 10 11 20 12 18 17 17 15 18 15 19 22 9 12 18 10 9 15 9 7 18 7 16 strongly overrepresented overrepresented CMA SEN PRO 10 40 46 14 25 41 22 19 40 12 18 30 12 22 21 5 24 32 7 16 22 4 19 24 5 17 26 12 23 21 6 21 13 3 15 19 5 16 16 strongly underrepresented underrepresented social-ecological transformation 177 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality spirits/whisky Do-it-yourself/ garden tools High quality jewellery (Wrist) Watches High-end hi-fi equipment Handbags Donations for charitable purposes Costume jewellery Porcelain/Glasswork Exclusive accessories etc.) Antiques None of these products Basis: 1,202 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 12 6 15 18 17 12 10 9 8 16 13 12 17 14 8 12 18 12 10 10 8 10 10 8 8 15 13 11 6 6 5 10 16 10 9 5 12 11 13 4 17 6 10 17 10 2 9 15 16 11 9 9 7 14 11 9 13 3 11 10 12 4 12 1 8 16 9 13 15 13 9 5 6 8 2 5 11 8 8 5 9 10 15 4 8- 8 10 8 10 5 9 9 10 7 7 3 8 8 8 8 6 12 12 10 4 6 2 8 14 7 9 8 10 11 7 2 6 6 3 5 21 15 14 13 15 19 30 25 44 24 11 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 178 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Bicycle Furniture Kitchen furniture and equipment Cars Wine/Champagne Beer Cosmetics/Perfume Basis: 1,202 cases, total sample; figures in%. Total 37 29 26 23 22 20 17 17 17 16 15 14 13 Gender Male Female 37 37 28 30 31 22 22 25 20 24 18 22 18 15 14 20 16 18 20 12 19 11 21 6 6 21 18-29 43 34 34 21 20 36 18 19 18 25 15 14 22 30-39 39 35 30 22 19 21 15 17 20 13 13 14 15 Age(years) 40-49 31 27 30 22 22 15 17 16 15 14 12 16 12 50-59 35 24 19 28 28 14 18 20 19 16 20 14 9 60-69 36 22 16 23 23 10 14 13 11 11 14 10 6 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 179 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality spirits/whisky Do-it-yourself/ garden tools High quality jewellery (Wrist)Watches High-end hi-fi equipment Handbags Donations for charitable purposes Costume jewellery Porcelain/ Glasswork Exclusive accessories etc.) Antiques None of these products Total 12 12 10 10 10 9 9 8 8 8 7 21 Gender Male Female 19 6 16 8 7 13 12 7 17 4 3 14 8 10 5 11 5 10 6 11 8 5 18 23 18-29 13 9 17 12 11 15 11 15 12 12 10 8 30-39 10 13 10 13 14 10 9 10 8 13 4 18 Age(years) 40-49 12 10 7 7 8 9 6 5 6 5 9 25 50-59 16 16 8 11 11 4 9 4 7 8 6 25 60-69 9 12 6 4 7 3 9 3 5 3 4 31 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 180 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Bicycle Furniture Kitchen furniture and equipment Cars Wine/Champagne Beer Cosmetics/Perfume Basis: 1,202 cases, total sample; figures in%. Total 37 29 26 23 22 20 17 17 17 16 15 14 13 Education Low Medium High 30 38 39 25 28 32 28 25 27 19 22 27 16 21 27 23 20 19 11 17 20 15 17 19 12 18 18 15 16 17 10 14 20 11 13 16 14 13 13 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 28 38 45 21 32 37 29 26 31 20 23 35 21 22 27 16 20 25 14 17 23 13 17 21 13 17 22 12 17 20 9 15 27 11 14 20 13 12 16 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 181 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality spirits/whisky Do-it-yourself/ garden tools High quality jewellery (Wrist) Watches High-end hi-fi equipment Handbags Donations for charitable purposes Costume jewellery Porcelain/Glasswork Exclusive accessories etc.) Antiques None of these products Total 12 12 10 10 10 9 9 8 8 8 7 21 Education Low Medium High 11 11 15 10 13 12 9 9 11 11 10 8 8 10 12 7 9 10 8 8 10 8 8 8 5 8 8 4 10 9 6 5 8 25 23 16 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 11 11 18 10 12 14 9 9 11 8 9 15 11 9 17 10 8 10 10 8 10 6 8 8 4 7 11 8 6 14 6 6 10 33 16 13 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 182 Media use Now we would like to know your habits and ways of using media. How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online? Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Radio Music streaming services(e.g. Spotify) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from providers of products and services 77 16 4 111 68 14 6 2 3 7 38 32 11 4 5 10 30 22 13 7 15 12 30 23 12 5 10 19 30 18 11 5 17 20 22 20 14 10 17 18 16 19 14 10 23 19 Basis: 1,202 cases, total sample; figures in%. Books/Audiobooks 18 17 12 8 24 21 Communication/messenger services 22 15 10 6 20 28 (e.g. WhatsApp, Skype) Daily newspaper 15 12 12 8 25 29 Online media libraries of TV channels 9 15 12 8 22 33 Computer games/video games 15 12 8 6 22 38 Journals, magazines 4 10 14 13 32 27 Watch Blu-ray Discs, DVDs 25 6 7 33 46 Cinema 12 5 17 62 13 Daily Several times a week Several times a month About once a month Rarer Never social-ecological transformation 183 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“Daily/ several times a week/ several times a month“ Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Radio Music streaming services(e.g. Spotify) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from suppliers of products and services Books/Audiobooks Communication/messenger services(e.g. WhatsApp, Skype) Daily newspaper Online media libraries of TV channels Computer games/video games Journals, magazines Watch Blu-ray Discs, DVDs Cinema Total EST INT PER COS 97 95 100 98 96 88 88 89 90 93 81 79 79 90 86 65 72 73 67 55 65 60 64 77 79 58 60 54 64 43 56 53 58 60 72 48 54 54 49 46 47 51 59 54 48 47 46 50 56 62 38 45 39 52 37 37 43 43 43 41 34 26 27 41 45 28 32 23 42 25 14 18 7 23 12 8 9 2 21 8 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 98 98 95 90 84 87 87 81 72 71 68 73 69 54 55 69 60 72 60 49 45 54 44 49 44 48 41 44 37 37 34 35 50 37 30 32 40 31 26 34 21 36 20 10 21 14 1 6 strongly overrepresented overrepresented CMA SEN PRO 95 91 98 77 88 91 65 76 88 60 53 58 50 66 74 58 56 47 41 54 63 37 50 42 32 43 42 30 53 48 28 34 27 23 34 39 30 41 29 18 30 19 7 13 6 - 12 6 strongly underrepresented underrepresented social-ecological transformation 184 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“Daily/ several times a week/ several times a month“ Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Radio Music streaming services(e.g. Spotify) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from suppliers of products and services Books/Audiobooks Communication/messenger services(e.g. WhatsApp, Skype) Daily newspaper Online media libraries of TV channels Computer games/video games Journals, magazines Watch Blu-ray Discs, DVDs Cinema Basis: 1,202 cases, total sample; figures in%. Total 97 88 81 65 65 58 56 48 47 47 38 37 34 28 14 8 Gender Male Female 96 97 85 91 81 81 68 63 66 64 61 55 59 53 46 50 41 52 51 43 44 32 43 31 47 21 33 23 19 8 11 5 18-29 95 94 94 48 95 42 72 39 46 64 26 35 50 26 18 14 30-39 97 94 89 58 72 40 66 38 50 56 30 44 43 23 14 12 Age(years) 40-49 99 90 85 72 66 54 52 56 48 46 38 40 35 24 13 5 50-59 98 80 74 74 51 75 48 51 42 39 44 34 18 29 10 4 60-69 94 78 58 79 32 85 35 59 49 23 56 31 20 39 13 4 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 185 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“Daily/ several times a week/ several times a month“ Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Radio Music streaming services(e.g. Spotify) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Newsletters from providers of products and services Books/Audiobooks Communication/messenger services(e.g. WhatsApp, Skype) Daily newspaper Online media libraries of TV channels Computer games/video games Journals, magazines Watch Blu-ray Discs, DVDs Cinema Basis: 1,202 cases, total sample; figures in%. Total 97 88 81 65 65 58 56 48 47 47 38 37 34 28 14 8 Education Low Medium High 96 96 98 85 91 86 76 84 80 56 67 69 62 66 66 60 57 58 50 54 61 47 45 52 34 43 58 40 44 53 31 34 46 30 35 42 36 34 32 25 27 31 16 12 14 6 8 9 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 96 97 98 91 88 86 77 84 81 49 71 72 59 66 69 49 59 65 54 58 54 42 51 55 40 50 49 44 48 46 33 38 50 31 39 42 40 35 28 21 31 29 14 16 11 8 9 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 186 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? 46 71 43 14 11 43 28 25 10 16 17 20 16 8 3 11 12 4 37 58 64 74 76 93 Basis: 1,202 cases, total sample; figures in%. Frequently Occasionally Never social-ecological transformation 187 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ Facebook YouTube Instagram TikTok LinkedIn Pinterest Twitter Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 71 71 70 75 75 75 66 71 67 65 70 46 40 33 52 60 47 41 40 48 54 52 43 48 39 48 54 48 36 32 23 42 64 16 16 5 19 28 21 9 11 8 25 24 14 15 16 20 23 20 9 8 4 13 12 11 10 5 13 18 12 14 15 6 10 12 10 5 9 17 13 13 4 3 7 11 11 3 2 1 8 1 5 2 5- 2 2 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 188 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ Facebook YouTube Instagram TikTok LinkedIn Pinterest Twitter Tumblr Total 71 46 43 16 14 11 10 3 Gender Male Female 66 76 58 35 34 53 16 17 17 12 6 17 12 6 3 3 18-29 72 67 74 48 12 20 15 7 30-39 75 55 54 15 18 12 12 5 Age(years) 40-49 75 44 34 4 16 5 8 50-59 65 37 27 6 16 6 6 1 60-69 66 25 22 2 11 12 6 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 189 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ Facebook YouTube Instagram TikTok LinkedIn Pinterest Twitter Tumblr Total 71 46 43 16 14 11 10 3 Education Low Medium High 66 73 70 56 46 42 39 46 44 22 19 10 8 12 21 13 11 10 9 9 10 3 3 3 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 73 72 67 52 46 39 42 44 42 15 16 13 8 14 25 9 13 9 10 10 9 4 3 2 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 190 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“At least occasionally" YouTube Facebook Instagram LinkedIn Pinterest Twitter TikTok Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 89 89 85 92 98 93 84 80 86 88 94 88 90 87 93 91 92 84 81 76 89 90 63 64 61 70 71 74 52 51 43 65 80 42 46 50 55 54 50 28 24 18 51 36 36 38 37 37 44 44 30 37 26 30 47 26 25 23 39 34 31 12 14 19 36 20 24 24 12 31 35 32 13 17 15 37 32 7 6 5 18 6 11 5 8- 6 7 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 191 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“At least occasionally" YouTube Facebook Instagram LinkedIn Pinterest Twitter TikTok Tumblr Total 89 88 63 42 36 26 24 7 Gender Male Female 91 87 85 90 55 72 48 37 23 51 34 16 24 26 7 7 18-29 97 95 88 36 52 36 63 15 30-39 93 91 70 56 41 33 25 11 Age(years) 40-49 89 89 63 44 33 22 11 4 50-59 87 81 48 44 26 18 11 4 60-69 77 80 40 32 28 15 4 0 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 192 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“At least occasionally" YouTube Facebook Instagram LinkedIn Pinterest Twitter TikTok Tumblr Total 89 88 63 42 36 26 24 7 Education Low Medium High 92 89 89 82 90 88 56 68 62 15 40 61 34 36 39 23 26 27 30 28 18 7 7 7 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 89 89 90 90 88 86 68 62 59 31 43 59 38 37 34 28 27 24 27 25 18 11 8 4 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 193 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? It is important for me to have trustworthy sources of information. I find it important to learn about a topic from different sources of information. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. For me, it is very important to get a quick overview of important topics. I prefer short, concise information that summarises the most important things. Protecting my personal data on the internet is extremely important to me- I'm careful about that. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Media help me to form my own opinion on important topics. Basis: 1,202 cases, total sample; figures in%. 67 29 31 47 46 52 46 45 81 39 51 91 38 47 14 1 44 41 13 2 37 43 14 6 19 54 22 5 Applies completely Somewhat applies Mostly doesn’t apply Doesn’t apply at all social-ecological transformation 194 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"Applies completely/ Somewhat applies". It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 96 97 100 96 96 97 98 99 95 86 98 I find it important to learn about a topic from different sources of information. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. I prefer short, concise information that summarises the most important things. 93 96 97 93 96 97 95 93 92 78 93 91 90 95 92 96 92 89 96 83 87 92 90 91 90 90 91 94 87 92 83 83 96 For me, it is very important to get a quick overview of important topics. 85 86 82 81 76 94 87 84 87 81 89 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 85 91 85 83 84 91 86 87 85 73 80 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 80 80 85 87 81 86 78 78 72 71 78 Media help me to form my own opinion on important topics. 73 80 80 84 78 76 70 70 48 59 78 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 195 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"Applies completely/ Somewhat applies". Total It is important for me to have trustworthy sources of information. 96 I find it important to learn about a topic from different sources of information. 93 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 91 I prefer short, concise information that summarises the most important things. 90 For me, it is very important to get a quick overview of important topics. 85 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 85 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 80 Media help me to form my own opinion on important topics. 73 Gender Male Female 96 97 93 93 92 90 90 90 82 88 84 85 82 78 72 74 18-29 94 90 88 92 89 78 86 75 30-39 95 93 90 88 86 79 81 72 Age(years) 40-49 98 94 94 91 84 85 77 74 50-59 98 95 91 86 82 92 80 69 60-69 98 95 94 91 82 90 73 73 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 196 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"Applies completely/ Somewhat applies". It is important for me to have trustworthy sources of information. Total 96 I find it important to learn about a topic from different sources of information. 93 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 91 I prefer short, concise information that summarises the most important things. 90 For me, it is very important to get a quick overview of important topics. 85 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 85 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 80 Media help me to form my own opinion on important topics. 73 Education Low Medium High 94 96 98 90 94 94 86 91 94 89 90 89 86 88 81 84 83 87 78 79 82 69 73 74 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 95 96 97 92 94 95 88 92 94 89 89 90 84 85 83 82 84 83 82 77 83 72 74 74 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 197 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"Applies completely". It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 67 68 85 63 75 61 73 62 55 49 70 I find it important to learn about a topic from different sources of information. 47 52 58 49 56 44 50 45 43 30 48 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 46 52 56 49 55 44 40 45 38 35 50 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 44 54 42 41 38 50 49 47 49 26 41 For me, it is very important to get a quick overview of important topics. 39 44 37 39 44 48 34 38 32 27 43 I prefer short, concise information that summarises the most important things. 38 47 35 34 33 46 39 46 33 27 37 In social networks, I mainly want to exchange information with my friends- I get information elsewhere. 37 37 44 48 35 40 33 41 38 21 34 Media help me to form my own opinion on important topics. 19 24 19 26 25 25 10 19 7 14 19 Basis: 1,202 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 198 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"Applies completely". Total It is important for me to have trustworthy sources of information. 67 I find it important to learn about a topic from different sources of information. 47 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 46 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 44 For me, it is very important to get a quick overview of important topics. 39 I prefer short, concise information that summarises the most important things. 38 In social networks, I mainly want to exchange information with my friends- I get information elsewhere. 37 Media help me to form my own opinion on important topics. 19 Gender Male Female 67 67 51 44 48 44 40 47 37 40 33 42 39 36 21 17 18-29 59 44 45 34 41 47 38 24 30-39 65 44 48 38 40 42 39 14 Age(years) 40-49 70 51 45 42 40 33 32 18 50-59 69 50 47 56 37 34 41 18 60-69 73 51 48 50 35 30 36 18 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 199 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"Applies completely". It is important for me to have trustworthy sources of information. Total 67 I find it important to learn about a topic from different sources of information. 47 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 46 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 44 For me, it is very important to get a quick overview of important topics. 39 I prefer short, concise information that summarises the most important things. 38 In social networks, I mainly want to exchange information with my friends- I get information elsewhere. 37 Media help me to form my own opinion on important topics. 19 Education Low Medium High 61 64 73 48 44 52 49 42 50 44 44 43 44 38 37 40 40 33 40 32 41 18 20 18 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<11,959 DKK) (11,959-27,905 DKK) (>27,905 DKK) 65 65 73 46 49 50 47 45 46 41 42 43 38 38 37 36 37 34 40 34 40 20 17 20 Basis: 1,202 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Imprint social-ecological transformation 201 Contact persons Dr Christoph Schleer Associate Director Research& Consulting christoph.schleer@sinus-institut.de +49 6221 8089-27 Naima Wisniewski Research& Consulting naima.wisniewski@sinus-institut.de +49 6221 8089-54 © Copyright 2023 SINUS Market and Social Research GmbH This work is protected by copyright. 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