social-ecological transformation SINUS Study for the Friedrich-Ebert-Stiftung Social-ecological transformation Country report Hungary Heidelberg, September 2023 Teil der INTEGRAL-SINUS-OPINION Gruppe

social-ecological transformation 2 Task and objective Empirical survey to identify blockade and supporter groups of the social-ecological transformation • The world is undergoing far reaching changes. There seems to be no end to reports of record heat, storms and forest fires. Climate policy has been dodged for a long time; progress must be made quickly in phasing out fossil fuels and building up an energy supply and industrial production based on renewable energy. • At the same time, however, the pressure for change increasingly affects citizens directly. The path to a climate-neutral society and economy is associated with enormous technological, economic and social challenges: The accelerated expansion of renewable energy, increased efforts in the transformation of heating and transport, the structural change of the businesses and its effects on the working and living environment- all this will increasingly affect citizens. • Against this background, the SINUS Institute conducted a large-scale population survey in Europe and North America on behalf of the Competence Centre for Climate and Social Justice of the Friedich-Ebert-Stiftung: In a total of 19 countries, the survey investigated what perceptions, interests and fears people associate with the social-ecological transformation. The survey aimed not only to capture a panorama of climate policy attitudes. Instead, it was also intended to investigate how strongly and under what conditions different social milieus are receptive to climate policies. For this purpose, the target group model of the Sinus-Meta-Milieus was integrated into the survey design. • The study results are intended to stimulate public discussions and provide an in-depth analysis of the conditions under which the climateneutral transformation of national economies can succeed and be supported by broad public acceptance. Based on these analyses, it is essential to develop country- and milieu-specific communication strategies that address the population's different interests and fears and appropriately address them through suitable forms of communication.

social-ecological transformation 3 Table of contents 01 02 03 Method and sample 04 Problem awareness  Importance of environmental, nature and climate protection  Relevance of environmental policy fields of action  Relevance of the topic climate Change  Attitudes towards climate change  Consequences of climate change- anxiety scale climate and environmentally conscious behaviour  Attitudes towards climate and environmentally conscious behaviour  Barriers to climate and environmentally conscious behaviour  Motivators of climate and environmentally conscious behaviour 05 06 Changing lifestyles and economies  Assessing the need for change  attribution of responsibility  Attitudes towards policies  Attitudes towards the energy/heat transition Interest in information and level of knowledge  Interest in information and level of knowledge: climate  Interest in information and level of knowledge: policies Appendix: Communication  topic interest in general  Consumer interests  Media use  Communication expectations

social-ecological transformation 1 Method and sample

social-ecological transformation Methodology and sample Method Standardised online survey (CAWI) Quota sample(gender, age, education and region) The interviews were conducted in the national language. Data collection Ø Interview duration: 26 minutes The data collection was carried out by Sociotrend GmbH. Target group Resident population aged from 18 to 69 years Sample size 1,200 people Survey period 27.06.- 07.07.2023 5 Survey contents • Awareness of environmental, nature and climate protection issues • climate and environmentally conscious behaviour: Attitudes, barriers and motivators • Attitudes towards change in lifestyles and economies: Necessity of change, attribution of responsibility and political measures • Interest in information and level of knowledge: climate change, ecological contexts and political measures

social-ecological transformation 6 Methodology and sample Evaluation of the survey results • This report presents the survey results for Hungary . The key findings are presented in graphs and diagrams. The percentages have been rounded to whole numbers for better readability and comprehensibility. • The data set was examined for differences in the response behaviour of different population groups and presented in tabular form. The sociodemographic characteristics of gender, age, education and net equivalent income were taken into account. • Gender: female, male (The answer category„non-binary" was taken into account in the survey but not evaluated due to too small a number of cases). • Age groups: 18- to 29-year-olds, 30- to 39-year-olds, 40- to 49-year-olds, 50- to 59-year-olds, 60- to 69-year-olds • Educational groups: low: "Nincs iskolai végzettsége vagy szakképzése(még)" or"Általános/ Elemi iskola" or"Alapfokú iskolai végzettség nélküli szakmákra való szakképzés szakiskolában"; medium: "10. évfolyamra épülő szakképzés" or"Alapfokú iskolai végzettségre épülő szakképesítés" or"Érettségi gimnázium vagy szakközépiskola". or"Érettségire épülő felsőfokra nem akkreditált szakképzés(középfokú technikum) vagy Érettségi utáni szakmunkásképző(szakiskola)"; high: "Felsőfokú akkreditált szakképzés, felsőfokú technikum" or"Főiskola" or"Egyetem". • Net equivalent income*: low: less than 60% of median income; medium: 60% to 140% of median income; high: more than 140% of the median income * The net equivalent income is a net income weighted according to the number and age of persons living in the household. To calculate the net equivalent income, the net household income is divided by the number of persons weighted according to the OECD scale. the household net income is divided by the number of persons weighted according to the OECD scale. This results in a means-weighted per capita net income. The calculated equivalised income was divided into three groups(below 60%, 60%-140%, above 140% of the median income) using the median values available at Eurostat(2021).

social-ecological transformation 7 Methodology and sample Evaluation of the survey results • In addition to the differentiation according to socio-demographic characteristics, the data was analysed according to the milieu affiliation of the respondents. The socio-demographic analysis is supplemented by lifestyle and value components by evaluating the findings according to the Sinus-Meta-Milieus. • The milieu perspective does not replace the study of sociodemographic characteristics but complements and refines them by taking into account basic values that determine lifestyle and life goals as well as everyday attitudes to family, work, leisure and consumption. It supplements and refines it by taking into account fundamental values that determine lifestyle and life goals as well as everyday attitudes, for example, to family, work, leisure and consumption. • Established empirical social research test procedures were used to examine the statistical significance of survey results. The differences in the response behaviour of the analysed population groups were checked using a chi-square test(e.g. age group of 18 to 29 years compared to the average). This is based on a 95% or 99% confidence interval, which is customary for social science purposes. • The examined characteristics are interpreted as overrepresented or underrepresented in the sample if the probability of this is at least 95%. Factors are considered strongly overrepresented or strongly underrepresented if a probability of 99% is applied. • The result of the significance test always depends on the group size. The larger the group(e.g., a group of people with high educational qualifications), the more likely it is that even weak over- and under-representations can be shown to be significant. For this reason, it can happen in individual cases that identical numerical values are presented as differently over- or under-represented.

social-ecological transformation 8 Demographic structure of the sample Gender Men Women 49 51 Age ø 44.2 years 18 to 29 years 20 30 to 39 years 19 40 to 49 years 23 50 to 59 years 19 60 to 69 years 19 Basis: 1,200 cases, total sample; figures in%. Marital status Single In partnership, living separately In partnership, living together Married/ registered partnership Living in separation/ divorced Widowed Persons in the household 1 person 2 persons 3 persons 4 persons 5 persons 6 persons and more 25 5 23 36 7 4 18 33 23 18 6 2 Educational qualification Low Medium High 16 58 26 Children in the household YES Yes, children aged 0-5 years Yes, children aged 6-13 Yes, children aged 14-17 Yes, children aged 18 and over (adult children) There are no children living in my household 46 13 17 13 15 54

social-ecological transformation 9 Demographic structure of the sample Occupational status In education In employment Manager or working in management Other employee Labourer Self-employed/entrepreneur Unemployed/Jobseeker Pensioner/retired Home-maker(m/f) 6 66 5 37 18 5 7 16 5 Basis: 1,200 cases, total sample; figures in%. Net household income Less than 200.000 HUF 200.000-300.000 HUF 300.000-400.000 HUF 400.000-500.000 HUF 500.000-600.000 HUF 600.000-800.000 HUF Above 800.000 HUF Not specified 14 16 17 14 11 12 10 6 Size of residency(number of inhabitants) 35 24 15 17 72 Below 1.000 1.000 10.000 10.000- 100.000->1.000.000 100.000 1.000.000 I don't know Region Budapest Pest Central Transdanubia West Transdanubia South Transdanubia Northern Hungary Northern Great Plains Southern Great Plains 18 13 11 10 9 11 15 13

social-ecological transformation 10 The Sinus-Meta-Milieus ® in Hungary 18- 69 year olds Social status Higher Middle Lower Basic Values Established 11% Intellectuals 9% Performers 8% Cosmopolitan Avantgarde 5% Traditionals 11% Conventional Mainstream 15% Adaptive Navigators 11% Progressive Realists 6% SensationOriented 12% Consumer Materialists 12% © SINUS Traditional Sense of Duty and Order Modernisation Individualisation, Self-actualisation, Pleasure Re-organisation Multiple Options, Experimentation, Paradoxes

social-ecological transformation 11 The Sinus-Meta-Milieus® Short summary Established Status-driven conservative elite: High self-confidence, traditional responsibility and performance ethics, exclusivity and status claims, acceptance of social order Intellectuals Academic elite with post-material beliefs: High affinity for enjoyment, sensuality, art and culture, critical of globalisation, advocate for justice and public welfare, taking responsibility for oneself and others, affinity for education and high quality of life Performers Efficiency- and progress-oriented modern elite: Global economic and liberal thinking, affinity for higher consumption, modern design, adopting, interest in technology and digital, competitive and careeroriented, networker, open to change Ambitious and individualistic avant-garde: Cosmopolitan, urban, Cosmopolitan mobile and flexible, digital nomads, lifestyle vanguards, pronounced Avantgarde self-expression, postmodern lifestyle elite, anti-mainstream, desire to stand out, joie de vivre, ambitious and success-oriented Progressive Realists Drivers of social transformation: Sustainable lifestyle but without renunciation, driving the global social transformation, progressive, optimistic, ease of dealing with contradictions, party and protest, seriousness and entertainment Adaptive Navigators SensationOriented Conventional Mainstream Traditionals ConsumerMaterialists Modern mainstream: Flexible pragmatists, young modern middle class, high willingness to adapt and perform, modern lifestyle, digital affinity, reliable and loyal, open to new – but tested and verified- things Materialistic- and entertainment-focused lower middle-class: Hedonistic, with focus on today, conspicuous consumption, unconcerned, open to risks, anti-bourgeois yet materialistic lifestyle, rejection of political correctness and conventions, looking for fun, action, entertainment, stimulation Harmony-seeking older middle-class: Desire for secure circumstances, fear of losing achievements, search for community, cohesion, social life, neighbourly support, distrust towards elites, feeling of being left out in favour of other groups, down to earth Order-seeking older generation: Petty bourgeois world, traditional working-class culture, desire for social security, harmony, consistency, voluntarily disconnection from modern lifestyle and digital culture, desire for simple, safe, down to earth Lower class striving for validation: Precarious living conditions, undemanding adaptation to necessities, desire for consumption standard of the middle class, defiant cohesion within their own community, fear of speed of change and being left behind

social-ecological transformation 2 Problem awareness

social-ecological transformation 13 Main findings Problem awareness Importance of environmental, nature and climate protection • With 71% mentions, public health service or care is most frequently counted among the five most important topics. This is followed by the topics"Employment offers and fair wages"(54%),"Education, schools, universities"(52%) and inflation/decreasing purchasing power(51%). The area of environmental, nature and climate protection is counted among the five most important topics by 23% of the respondents. Relevance of environmental policy fields of action • Among the top five challenges for the preservation of our livelihoods, respondents most frequently rank water pollution/quality(58%), climate change/climate-damaging emissions(53%), air pollution/quality(53%) and waste in the environment and living environment(51%). Increasing traffic and noise are seen least often as a priority area for environmental policy action(13%). Relevance of the topic climate change • A clear majority of the population considers climate change to be a(very) important topic for Hungary: On a scale from 0"completely irrelevant" to 10"absolutely important", 68% of the respondents choose the scale points 8 to 10, another 19% the scale points 6 to 7. In contrast, it is only 2% of the respondents who choose the scale points 0 to 2. The scale average is 7.9.

social-ecological transformation 14 Main findings Problem awareness Attitudes towards climate change • 95% of respondents believe that the destruction of nature endangers people and their livelihoods(highest level of agreement"Fully agree": 66%). At the same time, 78% say they are afraid of the consequences of climate change(highest level of agreement: 28%), while 45% think that many things are very exaggerated when it comes to the consequences of climate change(highest level of agreement: 13%). When asked if there are more important problems in our country than climate change, 69% agree(highest level of agreement: 19%) and 31% disagree. The statement that we should rather focus on adapting to the consequences of climate change instead of putting climate protection in the foreground is agreed by 58%(highest level of agreement: 12%), while 42% disagree. Consequences of climate change • The lack of water in everyday life and the increase in extreme weather events scare the population the most: 63% of respondents rank the lack of water in everyday life and 62% the increase in extreme weather events among the five consequences of climate change that scare them the most. Military conflicts over raw materials and water are in third place with 47% of respondents. Fewer respondents are afraid of increased immigration or migration(21%).

social-ecological transformation 15 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Hungary to take care of? Please select up to 5 topics. Politically relevant topics Public health service and care 71 Employment offers and fair wages 54 Education, schools and universities 52 Inflation, declining purchasing power 51 Rule of law, fight against corruption 40 Fair pensions and retirement provision 33 Secure energy supply and affordable energy prices 26 Adequate and affordable housing 25 Business development and competitiveness 25 More social justice 24 Environmental, nature and climate protection 23 Criminality, internal security 15 Peace policy and stable relations with other countries 12 Migration and integration of immigrants 10 Digitalisation 2 Basis: 1,200 cases, total sample; figures in%.

social-ecological transformation 16 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Hungary to take care of? Please select up to 5 topics. Public health service and care Employment offers and fair wages Education, schools and universities Inflation, declining purchasing power Rule of law, fight against corruption Fair pensions and retirement provision Secure energy supply and affordable energy prices Adequate and affordable housing Business development and competitiveness More social justice Environmental, nature and climate protection Criminality, internal security Peace policy and stable relations with other countries Migration and integration of immigrants Digitalisation Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 71 70 80 80 77 54 49 38 54 66 52 59 70 56 50 51 49 47 50 58 40 33 56 39 43 33 32 26 38 30 26 23 22 30 14 25 21 22 19 39 25 30 21 35 24 24 25 27 14 26 23 23 47 22 25 15 16 7 16 13 12 17 9 15 16 10 12 3 10 3 2 2 4- 1 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 65 76 71 52 54 53 44 53 49 55 54 45 46 44 35 30 30 40 16 37 32 26 26 22 34 18 18 27 26 22 16 19 31 18 13 19 15 8 12 14 7 11 2 2 strongly overrepresented overrepresented CMA SEN PRO 67 64 66 68 56 51 34 50 61 50 54 53 38 35 33 41 30 31 28 24 26 32 18 29 24 29 22 23 20 35 16 15 23 17 13 10 9 12 12 12 16 8 - 1 6 strongly underrepresented underrepresented

social-ecological transformation 17 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Hungary to take care of? Please select up to 5 topics. Public health service and care Employment offers and fair wages Education, schools and universities Inflation, declining purchasing power Rule of law, fight against corruption Fair pensions and retirement provision Secure energy supply and affordable energy prices Adequate and affordable housing Business development and competitiveness More social justice Environmental, nature and climate protection Criminality, internal security Peace policy and stable relations with other countries Migration and integration of immigrants Digitalisation Basis: 1,200 cases, total sample; figures in%. Total 71 54 52 51 40 33 26 25 25 24 23 15 12 10 2 Gender Male Female 69 74 47 60 52 51 54 49 49 32 32 34 26 26 24 25 29 22 21 27 22 24 14 15 12 12 10 11 3 0 18-29 68 58 62 59 25 16 24 27 29 20 18 15 12 7 3 30-39 71 62 52 58 35 21 21 35 24 22 26 11 9 10 2 Age(years) 40-49 68 59 49 50 41 32 26 25 24 22 28 17 10 12 1 50-59 72 54 38 43 49 41 32 21 24 30 25 18 16 10 1 60-69 78 35 58 47 53 56 29 14 24 27 17 12 14 12 1 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 18 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Hungary to take care of? Please select up to 5 topics. Public health service and care Employment offers and fair wages Education, schools and universities Inflation, declining purchasing power Rule of law, fight against corruption Fair pensions and retirement provision Secure energy supply and affordable energy prices Adequate and affordable housing Business development and competitiveness More social justice Environmental, nature and climate protection Criminality, internal security Peace policy and stable relations with other countries Migration and integration of immigrants Digitalisation Basis: 1,200 cases, total sample; figures in%. Total 71 54 52 51 40 33 26 25 25 24 23 15 12 10 2 Education Low Medium High 62 73 72 66 58 37 32 49 70 58 48 54 22 39 54 38 33 30 23 29 21 30 25 20 26 24 28 22 25 24 20 22 28 15 16 11 9 14 10 18 10 7 - 1 4 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 62 72 73 62 57 49 32 50 60 50 52 52 22 38 48 35 35 30 28 28 23 24 24 26 26 24 27 26 26 24 18 22 26 18 16 12 14 13 11 8 11 10 - 2 2 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 19 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Environmental policy fields of action Pollution of the water/water quality Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment Increasing consumption of energy and raw materials Condition of the forests Development of green spaces State of the oceans Species extinction in the animal and plant world Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. 58 53 53 51 47 42 38 32 26 25 13

social-ecological transformation 20 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Pollution of the water/water quality Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment Increasing consumption of energy and raw materials Condition of the forests Development of green spaces State of the oceans Species extinction in the animal and plant world Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 58 61 50 49 63 53 54 70 57 51 53 51 52 58 62 51 53 54 55 52 47 53 44 49 56 42 46 43 37 49 38 36 40 36 39 32 36 30 37 25 26 17 34 28 26 25 29 30 29 20 13 15 12 12 16 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 56 59 66 62 50 61 48 54 54 48 37 63 48 54 60 47 51 48 51 53 47 43 52 44 50 54 45 42 38 44 43 42 46 38 40 40 36 40 42 40 33 28 35 29 28 33 34 34 31 22 31 26 25 24 22 20 31 25 17 27 10 13 11 11 15 17 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 21 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Pollution of the water/water quality Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment Increasing consumption of energy and raw materials Condition of the forests Development of green spaces State of the oceans Species extinction in the animal and plant world Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. Total 58 53 53 51 47 42 38 32 26 25 13 Gender Male Female 58 57 52 53 55 51 51 50 48 46 43 41 36 40 36 29 25 27 23 27 13 13 18-29 48 50 52 47 44 41 32 35 31 19 15 30-39 58 49 53 46 49 42 39 32 25 24 12 Age(years) 40-49 59 49 50 51 45 43 40 31 27 25 13 50-59 60 56 60 51 49 39 38 30 22 27 15 60-69 63 61 50 58 50 44 38 32 25 29 10 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 22 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Pollution of the water/water quality Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment Increasing consumption of energy and raw materials Condition of the forests Development of green spaces State of the oceans Species extinction in the animal and plant world Industrial agriculture Increasing traffic and noise Basis: 1,200 cases, total sample; figures in%. Total 58 53 53 51 47 42 38 32 26 25 13 Education Low Medium High 60 57 57 42 52 61 52 53 53 41 53 50 41 45 56 36 44 41 30 39 38 26 33 33 37 26 20 22 26 25 14 12 14 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 53 61 57 43 52 57 42 56 53 43 53 49 44 48 47 42 43 42 31 38 38 26 30 36 27 26 27 25 26 24 15 12 13 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 23 Relevance of the topic climate change There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Hungary? 4 3 2 56 7 8 1 0 0= completely irrelevant, can be forgotten Ø= 7,9 9 10 10= absolutely important, more important than anything else Basis: 1,200 cases, total sample; figures in%. 68 19 247 (0-2)(3-4)(5)(6-7)(8-10)

social-ecological transformation 24 Relevance of the topic climate change There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Hungary? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total EST INT PER COS ADA CMS TRA CMA SEN PRO 26 32 37 27 20 15 19 36 28 14 33 20 24 23 15 27 21 24 20 17 15 17 22 14 27 25 20 27 26 23 21 21 19 13 15 6 14 11 14 16 7 13 15 15 6 3 2 9 12 7 5 7 2 12 3 7 4 4 7 4 8 6 3 10 13 8 2 2 1 2 3 5 0 1 4 2 1 2 2- 1 3 1 3- 2 2 1 1 1--- 1- 1 1 1 2 0 -- 1- 1--- 1 1 2--- 1 1 1 3 3 7,9 8,1 8,7 8,0 7,9 7,5 7,9 8,4 7,8 7,1 8,1 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 25 Relevance of the topic climate change There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Hungary? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 26 20 22 13 6 7 2 2 1 0 1 7,9 Gender Male Female 19 32 21 20 22 23 16 10 7 5 8 5 3 2 2 1 1 1 0 0 2 1 7,6 8,2 18-29 23 13 24 15 11 8 4 1 0 0 7,7 30-39 20 19 23 16 6 9 2 2 0 4 7,5 Age(years) 40-49 28 22 18 13 6 6 2 2 1 0 1 8,0 50-59 29 22 22 10 5 6 2 1 1 1 1 8,0 60-69 28 26 27 9 3 4 0 1 1 1 8,3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 26 Relevance of the topic climate change There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Hungary? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 26 20 22 13 6 7 2 2 1 0 1 7,9 Education Low Medium High 36 25 20 14 21 22 19 22 25 10 13 13 7 6 6 8 6 7 3 1 4 - 2 2 - 1 1 1 0 2 2 1 8,1 7,9 7,8 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 36 26 22 16 20 21 17 24 24 11 14 12 10 5 7 3 7 7 1 2 3 - 1 2 - 0 1 - 0 1 7 1 0 7,9 8,0 7,8 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 27 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? The destruction of nature endangers people and their livelihoods. 95 I am afraid of the consequences of climate change. 78 There are more important problems in our country than climate change. 69 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 When it comes to the consequences of climate change, many things are greatly exaggerated. 45 Basis: 1,200 cases, total sample; figures in%. 66 29 41 5 28 50 17 5 22 19 50 25 6 31 12 46 32 10 42 13 32 37 18 55 Fully agree Somewhat agree Somewhat disagree Completely disagree

social-ecological transformation 28 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 95 95 96 99 97 93 97 96 94 87 95 I am afraid of the consequences of climate change. 78 82 88 76 82 76 81 79 75 64 83 There are more important problems in our country than climate change. 69 63 56 74 74 74 68 59 71 82 62 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 67 33 58 57 60 61 57 61 64 53 When it comes to the consequences of climate change, many things are greatly exaggerated. 45 48 24 41 40 50 42 43 46 61 37 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 29 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total The destruction of nature endangers people and their livelihoods. 95 I am afraid of the consequences of climate change. 78 There are more important problems in our country than climate change. 69 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 When it comes to the consequences of climate change, many things are greatly exaggerated. 45 Gender Male Female 95 94 75 81 72 65 56 60 47 42 18-29 91 79 73 61 48 30-39 94 80 72 56 43 Age(years) 40-49 97 75 64 58 41 50-59 93 77 69 58 46 60-69 98 79 65 57 42 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 30 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total 95 I am afraid of the consequences of climate change. 78 There are more important problems in our country than climate change. 69 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 When it comes to the consequences of climate change, many things are greatly exaggerated. 45 Education Low Medium High 89 96 95 81 77 79 66 70 66 71 60 47 45 47 38 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 89 95 96 70 80 78 69 69 68 69 61 52 47 44 44 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 31 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Consequences of climate change Water shortage in everyday life Increase in extreme weather events Military conflicts over raw materials and water Species extinction in the animal and plant world Forest fires, forest dieback Decreasing yields in agriculture Impairment of my health and personal quality of life Increase in humanitarian crises, spread of(new) diseases Economic damage Rising sea levels due to melting of the poles Increased immigration, migration Don't know 1 Nothing scares me 2 Basis: 1,200 cases, total sample; figures in%. 63 62 47 39 39 36 36 30 29 27 21

social-ecological transformation 32 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Water shortage in everyday life Increase in extreme weather events Military conflicts over raw materials and water Species extinction in the animal and plant world Forest fires, forest dieback Decreasing yields in agriculture Impairment of my health and personal quality of life Increase in humanitarian crises, spread of(new) diseases Economic damage Rising sea levels due to melting of the poles Increased immigration, migration Don't know Nothing scares me Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 63 61 69 69 62 62 56 74 61 60 47 49 51 50 46 39 39 47 42 41 39 40 34 40 46 36 47 35 30 35 36 34 31 28 41 30 32 49 29 33 29 31 21 30 31 27 27 39 26 26 21 27 9 24 19 1 --- 2 2 2 4 2 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 65 66 64 59 54 66 53 75 66 58 48 69 50 45 47 48 43 35 33 37 45 38 27 51 48 34 44 42 28 36 30 38 43 35 28 31 40 43 36 38 32 32 25 28 33 21 25 28 40 30 25 24 33 25 21 30 30 22 24 33 20 23 21 22 22 14 - 0-- 3 3 1 1- 4 4 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 33 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Water shortage in everyday life Increase in extreme weather events Military conflicts over raw materials and water Species extinction in the animal and plant world Forest fires, forest dieback Decreasing yields in agriculture Impairment of my health and personal quality of life Increase in humanitarian crises, spread of(new) diseases Economic damage Rising sea levels due to melting of the poles Increased immigration, migration Don't know Nothing scares me Basis: 1,200 cases, total sample; figures in%. Total 63 62 47 39 39 36 36 30 29 27 21 1 2 Gender Male Female 56 70 60 64 47 46 39 39 34 43 33 38 41 31 29 31 31 27 27 28 23 19 1 0 3 1 18-29 67 50 46 44 42 34 35 26 28 29 15 0 0 30-39 66 60 42 39 36 38 36 30 27 25 19 1 3 Age(years) 40-49 61 63 49 39 40 35 37 28 28 24 23 1 2 50-59 62 69 41 38 32 36 38 25 29 28 20 0 4 60-69 60 68 54 35 42 36 34 40 34 32 27 0 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 34 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Water shortage in everyday life Increase in extreme weather events Military conflicts over raw materials and water Species extinction in the animal and plant world Forest fires, forest dieback Decreasing yields in agriculture Impairment of my health and personal quality of life Increase in humanitarian crises, spread of(new) diseases Economic damage Rising sea levels due to melting of the poles Increased immigration, migration Don't know Nothing scares me Basis: 1,200 cases, total sample; figures in%. Total 63 62 47 39 39 36 36 30 29 27 21 1 2 Education Low Medium High 60 62 67 46 64 66 43 48 46 34 40 39 35 40 38 40 34 37 34 38 33 25 28 37 28 30 28 24 28 29 21 21 20 1 1 0 2 2 1 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 57 62 66 47 64 65 46 48 44 32 38 43 46 38 39 34 38 34 39 36 35 24 28 34 34 32 25 21 26 30 18 20 23 0 0 0 3 2 2 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 3 Climate and environmentally conscious behaviour

social-ecological transformation 36 Main findings Climate and environmentally conscious behaviour Attitudes towards climate and environmentally conscious behaviour • 92% of respondents believe that we all have to become active ourselves and start changing how we live to maintain a liveable environment for us and the generations that follow(highest level of agreement"Fully agree": 50%). • Furthermore, 88% of respondents would be willing to do more for environmental and climate protection if the resulting costs were distributed in a socially just manner(highest level of agreement: 38%). • Slightly fewer, but still almost three-quarters of respondents(73%) claim to actively contribute to changing society (highest level of agreement: 20%). Barriers to climate and environmentally conscious behaviour • 92% of respondents believe that we should be prepared to change our lifestyle for the benefit of the environment (highest level of agreement"Fully agree": 51%). However, 35%(also) say that they themselves are only willing to do something to protect the environment if this does not affect their standard of living(highest level of agreement: 8%).

social-ecological transformation 37 Main findings climate and environmentally conscious behaviour • 85% would be willing to do more to protect the environment if everyone acted in this way(highest level of agreement: 30%). However, 32% do not believe that they can contribute significantly to environmental protection with their own behaviour(highest level of agreement: 8%). 37% believe that others should first take the first step before one contributes to climate protection oneself(highest level of agreement: 10%). • 79% say they are annoyed when others try to tell them how to live(highest level of agreement: 35%). Furthermore, 44% complain that they will soon not be able to do anything at all if there are even more regulations for climate and environmental protection(highest approval rating: 13%). • Two thirds of the respondents(66%) consider climate and environmental protection measures to be socially unjust, as they burden low-income earners in particular(highest level of agreement: 22%). Furthermore, 65% fear that a fundamental change in our businesses and lifestyles is associated with high personal costs(highest level of agreement: 21%). 56% say they lack the financial means to do something for climate protection(highest level of agreement: 21%). • 67% say that Businesses that need a lot of energy for their production cannot implement strict climate protection requirements(highest level of agreement: 21%). Furthermore, 47% say that preserving jobs is more important than climate and environmental protection(highest level of agreement: 11%). 28% think that fighting climate change is detrimental to our businesses(highest approval rating: 8%).

social-ecological transformation 38 Main findings climate and environmentally conscious behaviour • 52% are of the opinion that the Poor infrastructure makes it impossible to do without the car(highest level of agreement: 19%). At the same time, 43% find it difficult to shape their own lives in an environmentally and climatefriendly way(highest level of agreement: 9%). Around one fifth(19%) say they do not see the point in changing their own behaviour for something that may happen in the future(highest level of agreement: 5%). • 51% think that businesses know best how to implement the necessary change(highest level of agreement: 12%). Furthermore, 36% think that science and technology will solve the problem of climate change without us having to fundamentally change our way of life(highest level of agreement: 7%). Motivators of climate and environmentally conscious behaviour • In the opinion of 94% of respondents, each individual bears responsibility for leaving a liveable environment for future generations(highest level of agreement"Fully agree": 62%). 91% believe that more environmental protection also means better quality of life and health for everyone(highest level of agreement: 50%). Furthermore, 89% think that environmental protection is a matter of decency and civic duty(highest level of agreement: 39%). 85% feel personally responsible for the preservation of nature and the environment(highest approval rating: 32%). • 92% say that spending time in nature significantly enhances their quality of life(highest level of agreement: 51%). Furthermore, 83% of respondents think they feel strongly connected to nature(highest level of agreement: 38%).

social-ecological transformation 39 Main findings climate and environmentally conscious behaviour • 92% see the industrialised countries as having a special responsibility for climate protection, as they have been the main cause of climate change(highest level of agreement: 51%). Furthermore, 83% say they feel better when they buy products that have less impact on the environment and climate(highest level of agreement: 30%). • 86% believe that our businesses must become more climate-friendly, as otherwise there is a risk of economic damage (highest level of agreement: 38%). Furthermore, 81% believe that switching to environmentally and climate-friendly products and production processes offers great employment opportunities(highest approval rating: 24%). 79% believe that a consistent policy to protect the environment will have a positive impact on the competitiveness of businesses in the future(highest approval rating: 25%).

social-ecological transformation 40 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start 92 changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just 88 manner. 50 38 42 71 8 50 93 12 I commit myself to actively changing society. 73 20 53 23 4 27 Basis: 1,200 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree

social-ecological transformation 41 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 92 96 98 97 96 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 88 89 92 91 91 I commit myself to actively changing society. 73 93 86 74 82 Response category:"Fully agree". Total EST INT PER COS To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 50 66 74 47 64 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 38 39 50 26 54 I commit myself to actively changing society. 20 36 33 15 30 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 88 93 92 90 82 96 88 91 91 83 82 94 66 64 77 62 60 83 ADA CMS TRA CMA SEN PRO 36 46 59 45 27 60 28 36 40 33 30 58 13 7 18 16 14 29 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 42 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 92 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 88 I commit myself to actively changing society. 73 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 50 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 38 I commit myself to actively changing society. 20 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 91 94 88 89 72 74 Gender Male Female 46 54 35 40 17 22 18-29 93 89 74 30-39 89 84 68 Age(years) 40-49 93 89 76 50-59 94 91 74 60-69 93 89 73 18-29 53 43 20 30-39 47 39 18 Age(years) 40-49 48 34 22 50-59 53 38 18 60-69 51 34 20 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 43 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 92 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 88 I commit myself to actively changing society. 73 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 50 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 38 I commit myself to actively changing society. 20 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 87 94 93 84 89 90 71 73 75 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 87 93 93 80 89 91 68 75 73 Education Low Medium High 48 51 51 35 39 36 23 18 21 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 44 51 53 27 41 38 22 19 20 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 44 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? For the sake of the environment, we should all be prepared to change our lifestyle. I would be willing to do more to protect the environment if everyone acted like this. I get annoyed when others try to tell me how to live. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Measures to protect the climate and the environment are socially unjust, as they burden low-income earners in particular. I fear that a fundamental change in our businesses and lifestyles will come at a high cost to me. Personally, I lack the financial means to do something for climate protection. Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. Businesses know best how to implement the necessary change. Basis: 1,200 cases, total sample; figures in%. 51 30 55 35 44 21 46 22 44 21 44 21 35 19 33 12 39 Fully agree Somewhat agree 41 62 12 3 17 4 24 9 27 7 29 6 34 10 29 19 36 13 Somewhat disagree Completely disagree

social-ecological transformation 45 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Preserving jobs is more important than climate and environmental protection. 11 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at 13 all. I find it difficult to shape my life in an environmentally and climate-friendly way. 9 36 31 34 42 40 43 11 16 14 Before I contribute to climate protection myself, others should take the first step. 10 27 Science and technology will solve the problem of climate change without us having to fundamentally change our 7 29 way of life. I am only prepared to do something to protect the environment if my standard of living is not affected as a result. 8 27 43 20 42 22 46 19 I do not believe that I can contribute significantly to environmental protection with my behaviour. 8 24 45 23 Tackling climate change is detrimental to our businesses. 8 20 51 21 I don't see the point of changing my behaviour today for something that may happen in the future. 5 14 45 36 Basis: 1,200 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree

social-ecological transformation 46 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be prepared to change our lifestyle. 92 94 97 97 93 92 94 94 85 78 99 I would be willing to do more to protect the environment if everyone acted like this. 85 87 83 83 80 84 89 88 82 81 94 I get annoyed when others try to tell me how to live. 79 76 64 74 83 85 85 75 88 79 81 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 67 57 54 72 54 69 70 64 77 71 72 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 66 57 54 58 68 73 75 61 78 68 63 I fear that a fundamental change in our businesses and lifestyles will come at a high cost to me. 65 58 47 64 55 71 75 56 72 72 68 Personally, I lack the financial means to do something for climate protection. 56 45 30 51 48 68 61 49 76 65 51 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 52 48 38 59 54 53 51 54 50 62 53 Businesses know best how to implement the necessary change. 51 57 37 51 45 61 47 40 52 55 62 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 47 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Preserving jobs is more important than climate and environmental protection. 47 43 22 48 39 61 49 32 57 62 40 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 44 40 21 41 34 53 50 40 56 54 36 I find it difficult to shape my life in an environmentally and climate-friendly way. 43 29 31 37 39 53 48 36 52 57 35 Before I contribute to climate protection myself, others should take the first step. 37 33 17 30 30 46 36 26 52 48 36 Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 36 36 16 38 30 53 34 26 34 53 37 I am only prepared to do something to protect the environment if my standard of living is not affected as a result. 35 22 13 28 32 53 34 27 44 53 32 I do not believe that I can contribute significantly to environmental protection with my behaviour. 32 17 15 29 26 47 38 21 40 46 25 Tackling climate change is detrimental to our businesses. 28 28 12 35 22 39 28 15 23 38 30 I don't see the point of changing my behaviour today for something that may happen in the future. 19 12 5 18 9 33 20 13 24 40 12 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 48 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total For the sake of the environment, we should all be prepared to change our lifestyle. 92 I would be willing to do more to protect the environment if everyone acted like this. 85 I get annoyed when others try to tell me how to live. 79 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 67 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 66 I fear that a fundamental change in our businesses and lifestyles will come at a high cost to me. 65 Personally, I lack the financial means to do something for climate protection. 56 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 52 Businesses know best how to implement the necessary change. 51 Gender Male Female 91 92 86 84 79 80 65 69 70 63 66 64 54 57 52 52 51 51 18-29 91 83 78 69 62 66 60 58 50 30-39 93 83 78 67 69 72 59 55 52 Age(years) 40-49 92 82 82 68 66 64 53 51 50 50-59 92 87 80 66 65 58 54 50 54 60-69 91 90 77 63 70 64 56 47 48 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 49 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Preserving jobs is more important than climate and environmental protection. 47 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 44 I find it difficult to shape my life in an environmentally and climate-friendly way. 43 Before I contribute to climate protection myself, others should take the first step. 37 Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 36 I am only prepared to do something to protect the environment if my standard of living is not affected as a result. 35 I do not believe that I can contribute significantly to environmental protection with my behaviour. 32 Tackling climate change is detrimental to our businesses. 28 I don't see the point of changing my behaviour today for something that may happen in the future. 19 Gender Male Female 46 47 46 42 43 43 38 35 40 33 38 32 35 28 29 25 22 18 18-29 50 45 46 40 38 39 35 38 24 30-39 55 48 51 43 43 42 38 28 25 Age(years) 40-49 48 45 42 36 34 31 28 25 18 50-59 47 39 35 33 36 33 26 24 16 60-69 33 42 40 31 32 29 30 20 17 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 50 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". For the sake of the environment, we should all be prepared to change our lifestyle. I would be willing to do more to protect the environment if everyone acted like this. I get annoyed when others try to tell me how to live. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. I fear that a fundamental change in our businesses and lifestyles will come at a high cost to me. Personally, I lack the financial means to do something for climate protection. Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. Businesses know best how to implement the necessary change. Total 92 85 79 67 66 65 56 52 51 Education Low Medium High 86 92 94 83 87 83 84 80 73 80 66 61 74 67 61 73 64 62 75 59 39 55 53 49 55 53 42 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 80 94 93 77 86 86 82 79 78 72 68 64 68 67 65 64 69 61 76 60 45 51 51 55 60 51 48 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 51 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Preserving jobs is more important than climate and environmental protection. 47 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 44 I find it difficult to shape my life in an environmentally and climate-friendly way. 43 Before I contribute to climate protection myself, others should take the first step. 37 Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 36 I am only prepared to do something to protect the environment if my standard of living is not affected as a result. 35 I do not believe that I can contribute significantly to environmental protection with my behaviour. 32 Tackling climate change is detrimental to our businesses. 28 I don't see the point of changing my behaviour today for something that may happen in the future. 19 Education Low Medium High 55 48 38 56 45 35 53 43 36 52 39 22 43 36 33 43 35 30 40 32 26 33 26 27 28 20 14 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 56 49 41 55 44 42 47 43 43 50 37 33 41 35 35 45 33 34 34 34 29 39 25 28 32 20 17 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 52 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be prepared to change our lifestyle. 51 61 74 52 66 25 47 58 41 33 73 I get annoyed when others try to tell me how to live. 35 30 31 27 42 32 36 34 45 39 33 I would be willing to do more to protect the environment if everyone acted like this. 30 34 46 27 29 22 26 32 28 24 42 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 22 18 13 20 25 19 25 21 39 24 13 I fear that a fundamental change in our businesses and lifestyles will come at a high cost to me. 21 15 6 19 22 22 25 17 34 19 23 Personally, I lack the financial means to do something for climate protection. 21 15 5 13 18 22 25 16 46 22 14 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 21 20 21 23 23 13 20 23 26 17 32 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 19 20 10 27 23 15 16 16 24 21 20 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 13 10 10 11 6 10 16 12 17 16 12 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 53 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Businesses know best how to implement the necessary change. 12 15 11 16 7 8 12 6 16 13 17 Preserving jobs is more important than climate and environmental protection. 11 6 2 9 4 12 10 11 19 17 13 Before I contribute to climate protection myself, others should take the first step. 10 12 2 6 4 14 7 6 15 14 12 I find it difficult to shape my life in an environmentally and climate-friendly way. 9 8 5 6 7 10 6 I am only prepared to do something to protect the environment if my standard of living is not affected as a result. 8 6 3 5 9 8 6 I do not believe that I can contribute significantly to environmental protection with my behaviour. 8 4 4 8 7 7 9 Tackling climate change is detrimental to our businesses. 8 8 1 13 8 9 6 Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 7 10 2 7 3 7 7 I don't see the point of changing my behaviour today for something that may happen in the future. 5 6 2 7 1 4 4 7 17 11 5 8 12 14 8 4 16 12 6 5 8 10 7 7 11 7 5 2 10 10 4 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 54 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total For the sake of the environment, we should all be prepared to change our lifestyle. 51 I get annoyed when others try to tell me how to live. 35 I would be willing to do more to protect the environment if everyone acted like this. 30 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 22 I fear that a fundamental change in our businesses and lifestyles will come at a high cost to me. 21 Personally, I lack the financial means to do something for climate protection. 21 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 21 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 19 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 13 Gender Male Female 45 56 33 36 30 30 23 22 20 21 20 23 22 20 19 19 14 12 18-29 52 40 35 19 23 22 25 26 11 30-39 54 36 33 27 26 24 23 22 16 Age(years) 40-49 52 36 30 23 22 19 24 17 15 50-59 50 32 28 22 14 20 16 17 5 60-69 46 29 23 22 16 21 18 12 15 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 55 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Businesses know best how to implement the necessary change. 12 Preserving jobs is more important than climate and environmental protection. 11 Before I contribute to climate protection myself, others should take the first step. 10 I find it difficult to shape my life in an environmentally and climate-friendly way. 9 I am only prepared to do something to protect the environment if my standard of living is not affected as a result. 8 I do not believe that I can contribute significantly to environmental protection with my behaviour. 8 Tackling climate change is detrimental to our businesses. 8 Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 7 I don't see the point of changing my behaviour today for something that may happen in the future. 5 Gender Male Female 12 13 10 12 10 10 9 8 8 8 9 7 7 8 8 6 5 6 18-29 14 12 13 9 9 10 11 6 6 30-39 17 14 12 13 11 9 11 11 8 Age(years) 40-49 11 11 9 7 8 8 4 5 5 50-59 10 8 6 6 4 7 7 7 4 60-69 9 8 8 8 8 8 5 7 5 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 56 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total For the sake of the environment, we should all be prepared to change our lifestyle. 51 I get annoyed when others try to tell me how to live. 35 I would be willing to do more to protect the environment if everyone acted like this. 30 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 22 I fear that a fundamental change in our businesses and lifestyles will come at a high cost to me. 21 Personally, I lack the financial means to do something for climate protection. 21 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 21 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 19 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 13 Education Low Medium High 49 50 53 42 37 25 32 31 27 37 21 16 36 19 15 40 21 10 29 18 23 28 19 14 14 14 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 39 53 52 49 32 34 27 29 33 33 26 16 25 24 16 42 23 13 25 21 20 26 17 19 15 14 11 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 57 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Businesses know best how to implement the necessary change. Preserving jobs is more important than climate and environmental protection. Before I contribute to climate protection myself, others should take the first step. I find it difficult to shape my life in an environmentally and climate-friendly way. I am only prepared to do something to protect the environment if my standard of living is not affected as a result. I do not believe that I can contribute significantly to environmental protection with my behaviour. Tackling climate change is detrimental to our businesses. Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. I don't see the point of changing my behaviour today for something that may happen in the future. Total 12 11 10 9 8 8 8 7 5 Education Low Medium High 21 11 9 19 10 8 17 10 5 15 8 5 11 8 7 13 8 6 14 6 6 10 7 5 11 5 2 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 19 11 11 19 12 8 19 9 8 16 7 8 17 7 7 17 7 7 16 6 7 8 7 6 12 4 5 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 58 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Every individual bears responsibility for leaving a liveable environment for future generations. The industrialised countries have a special responsibility for climate protection because they have been the main cause of climate change. Being in nature greatly enhances my quality of life. More environmental protection also means more quality of life and health for all. Environmental protection is a matter of decency and civic duty. Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. I feel personally responsible for the conservation of nature and the environment. I feel better when I buy products that have less impact on the environment and climate. I feel a strong connection with nature. The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. Basis: 1,200 cases, total sample; figures in%. 62 32 51 51 41 71 51 41 71 50 41 72 39 50 92 38 48 12 2 32 53 12 3 30 53 13 4 38 45 15 2 24 57 15 4 25 54 17 4 Fully agree Somewhat agree Somewhat disagree Completely disagree

social-ecological transformation 59 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS Every individual bears responsibility for leaving a liveable environment for future generations. 94 99 96 93 94 The industrialised countries have a special responsibility for climate protection because they have been the main cause of climate change. 92 96 96 92 87 Being in nature greatly enhances my quality of life. 92 93 92 93 95 More environmental protection also means more quality of life and health for all. 91 96 95 94 96 Environmental protection is a matter of decency and civic duty. Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. I feel personally responsible for the conservation of nature and the environment. 89 98 92 93 87 86 91 92 88 90 85 93 95 83 84 I feel better when I buy products that have less impact on the environment and climate. 83 89 95 87 86 I feel a strong connection with nature. 83 92 92 90 85 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 81 92 91 87 89 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 79 85 89 88 87 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 89 97 97 87 94 94 87 95 91 85 93 90 85 89 88 81 90 93 76 84 88 80 82 87 70 81 90 81 77 79 81 73 78 strongly overrepresented overrepresented CMA SEN PRO 92 87 97 89 85 97 91 86 92 91 80 100 83 84 96 79 75 91 85 74 86 76 64 90 77 70 87 75 72 87 68 68 87 strongly underrepresented underrepresented

social-ecological transformation 60 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 94 The industrialised countries have a special responsibility for climate protection because they have been the main cause of climate change. 92 Being in nature greatly enhances my quality of life. 91 More environmental protection also means more quality of life and health for all. 91 Environmental protection is a matter of decency and civic duty. 89 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 86 I feel personally responsible for the conservation of nature and the environment. 85 I feel better when I buy products that have less impact on the environment and climate. 83 I feel a strong connection with nature. 83 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 79 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 93 95 91 92 91 92 90 92 90 88 84 89 82 87 78 86 79 86 78 84 78 80 18-29 92 85 87 89 91 84 81 79 81 82 77 30-39 94 89 89 90 88 86 81 82 79 84 78 Age(years) 40-49 91 94 93 90 91 87 85 82 81 84 79 50-59 97 94 94 94 86 84 87 84 87 78 80 60-69 97 96 94 92 89 89 89 86 86 79 80 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 61 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 94 The industrialised countries have a special responsibility for climate protection because they have been the main cause of climate change. 92 Being in nature greatly enhances my quality of life. 91 More environmental protection also means more quality of life and health for all. 91 Environmental protection is a matter of decency and civic duty. 89 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 86 I feel personally responsible for the conservation of nature and the environment. 85 I feel better when I buy products that have less impact on the environment and climate. 83 I feel a strong connection with nature. 83 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 79 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 92 94 95 85 93 93 86 92 94 86 92 92 88 89 89 83 87 86 84 84 88 76 83 85 76 83 86 82 81 82 76 78 82 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 92 96 93 88 93 92 84 94 91 82 94 90 82 91 90 77 88 88 83 86 85 74 83 84 85 82 84 74 84 82 72 78 82 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 62 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS Every individual bears responsibility for leaving a liveable environment for future generations. 62 78 79 57 74 The industrialised countries have a special responsibility for climate protection because they have been the main cause of climate change. 51 58 65 46 56 Being in nature greatly enhances my quality of life. 51 60 62 52 65 More environmental protection also means more quality of life and health for all. 50 58 68 54 59 Environmental protection is a matter of decency and civic duty. Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. I feel a strong connection with nature. 39 50 65 48 42 38 47 58 34 53 38 51 57 34 52 I feel personally responsible for the conservation of nature and the environment. 32 41 58 32 39 I feel better when I buy products that have less impact on the environment and climate. 30 37 57 27 42 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 25 30 46 20 34 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 24 32 36 29 41 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 47 62 70 40 53 54 38 48 51 33 47 56 20 33 43 22 34 38 22 34 38 19 22 34 11 22 32 19 17 25 11 19 25 strongly overrepresented overrepresented CMA SEN PRO 59 34 72 46 39 56 50 37 57 43 35 61 34 19 59 32 26 56 39 21 44 29 19 36 28 19 44 17 19 33 20 16 37 strongly underrepresented underrepresented

social-ecological transformation 63 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 62 The industrialised countries have a special responsibility for climate protection because they have been the main cause of climate change. 51 Being in nature greatly enhances my quality of life. 51 More environmental protection also means more quality of life and health for all. 50 Environmental protection is a matter of decency and civic duty. 39 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 38 I feel a strong connection with nature. 38 I feel personally responsible for the conservation of nature and the environment. 32 I feel better when I buy products that have less impact on the environment and climate. 30 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 25 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 24 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 57 66 54 47 48 52 48 52 35 43 36 40 32 43 27 36 24 35 25 24 21 28 18-29 63 46 46 46 34 40 37 28 31 22 26 30-39 61 53 51 56 36 39 38 30 30 27 32 Age(years) 40-49 61 51 54 49 41 38 39 34 35 28 23 50-59 62 53 57 50 43 35 40 34 30 25 24 60-69 62 50 44 48 42 38 35 30 22 21 18 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 64 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 62 The industrialised countries have a special responsibility for climate protection because they have been the main cause of climate change. 51 Being in nature greatly enhances my quality of life. 51 More environmental protection also means more quality of life and health for all. 50 Environmental protection is a matter of decency and civic duty. 39 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 38 I feel a strong connection with nature. 38 I feel personally responsible for the conservation of nature and the environment. 32 I feel better when I buy products that have less impact on the environment and climate. 30 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 25 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 24 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 61 61 63 45 50 54 46 51 53 44 50 52 36 38 45 38 37 39 38 36 41 28 31 34 33 29 30 18 25 28 25 24 24 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 56 63 63 37 53 53 44 54 50 45 53 48 29 40 43 30 38 40 38 36 40 30 34 30 28 32 30 20 24 27 22 26 25 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 4 Changing lifestyles and economies

social-ecological transformation 66 Main findings Changing lifestyles and economies Assessing the need for change • When asked whether a fundamental change in our businesses and lifestyles is necessary in Hungary, 90% of respondents answered"Yes, definitely"(42%) or"rather yes"(48%). This contrasts with 8% who do not think fundamental change is necessary. A further 2% answered"I don't know". Attribution of responsibility- Which actors do too little? • In the opinion of the population, it is above all Politicians, the businesses and the government that should do more to tackle climate change: 80% of respondents say that political parties are doing(way) too little. 79% think that the businesses or businesses are doing(much) too little, and 78% see the Government as having a greater duty. • 71% want more responsibility from local citizens. 62% think local governments(e.g. community/city) should do more. The same number of respondents(62%) say that trade unions make(much) too little effort. And 56% think the European Union is doing(way) too little. • Less frequently, respondents see non-governmental organisations and The scientific community as having a greater responsibility(Way too little/way too little: 36% and 34% respectively).

social-ecological transformation 67 Main findings Changing lifestyles and economies attribution of responsibility- Which actors can contribute most to crisis management? • When it comes to tackling the climate and environmental crisis, the government is by far the most frequently counted among the three most influential actors(59%). In second place is the European Union(44%), closely followed by businesses(43%). The scientific community is attributed an influential role by 34%. This is followed by local citizens (27%), local governments(18%), political parties(16%), NGOs(14%) and trade unions(4%). Attitudes towards policies • 93% are in favour of providing more financial support to people with low incomes if the costs of electricity and heating or mobility increase due to climate protection measures(highest level of agreement"Fully agree": 52%). Furthermore, 90% are of the opinion that the Politicians should pay much more attention to a socially just shaping of the change in our economic and life styles(highest level of agreement: 44%). At the same time, 51% feel uneasy about the idea of a fundamental change in our economic and living conditions, as they know from experience that many people will be worse off afterwards than before(highest level of agreement: 13%). • 75% agree that low-income, indigenous, ethnic or other minorities should not be more affected by environmental pollution than other population groups(highest level of agreement: 33%).

social-ecological transformation 68 Main findings Changing lifestyles and economies • 92% support a more consistent switch to renewable energy(highest approval rating: 47%). 56% agree with the statement "It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the special features of our country"(highest approval rating: 25%). • 91% are in favour of support programmes that help businesses switch to climate-friendly production processes and products(highest level of agreement: 45%). Politicians should exert much more pressure on businesses to achieve climate-friendly production methods, say 85%(highest approval rating: 39%). In addition, 83% think that businesses need clear guidelines from the state in order to become climate-neutral(highest approval rating: 30%). At the same time, 73% are of the opinion that the Politicians follow the guidelines of industry and businesses too closely(highest approval rating: 28%). • 84% think that, above all, strict and consistent laws are needed to preserve an environment worth living in for us and future generations(highest level of agreement: 38%). 74%, however,(also) say that there are already enough guidelines for a fundamental change in our businesses and lifestyles- if these were also implemented, we would be on the right track(highest approval rating: 18%). • 53% believe that structural change measures should be enforced even if jobs are lost as a result(highest level of agreement: 11%). 72%, however, say that jobs affected by structural change should be maintained for as long as possible if there are no suitable alternatives(highest level of agreement: 18%).

social-ecological transformation 69 Main findings Changing lifestyles and economies Assessment of measures in nature, environmental and climate protection • Mobility: 94% of respondents are in favour of reducing local public transport fares(highest level of agreement"I fully support": 61%). 90% are in favour of expanding the transport network and the frequency of local public transport(highest approval rating: 51%). More charging stations for electric or hybrid vehicles are supported by 84%(highest approval rating: 36%), the promotion of electric vehicles by 81%(highest approval rating: 41%), a climate tax on airline tickets by 61%(highest approval rating: 24%) and the introduction of a car toll(so that someone who drives a lot also has to pay more) by 44%(highest approval rating: 17%). • Energy: 92% of respondents support the construction of more wind turbines(highest approval rating: 56%). 87% are in favour of cooperative membership(highest approval rating: 32%), and 80% are in favour of mandatory solar for public buildings and new private buildings(highest approval rating: 38%). • Technology/innovation/ businesses: 94% of respondents are in favour of more support for the development of climatefriendly products and technologies(highest level of agreement: 51%). 93% are in favour of labelling climate-friendly products(highest approval rating: 42%). Reducing subsidies that are harmful to the climate is supported by 74%(highest approval rating: 30%) and making products that are harmful to the climate more expensive by 69%(highest approval rating: 27%).

social-ecological transformation 70 Main findings Changing lifestyles and economies • Education: 95% support an improvement of school education in the field of environmental and climate protection (highest approval rating: 59%). 94% support training or further training(or retraining) for workers in jobs that will no longer be needed in the future(highest level of support: 53%). • Housing: 96% support state subsidies for private households if they use renewable energy(highest approval rating: 66%). Just as many respondents(96%) support state support for the refurbishment of buildings for thermal insulation(highest approval rating: 63%). Financial support for cost-efficient heating systems(e.g. heat pumps) is approved by 95%(highest approval rating: 63%), and legal regulations on the energy efficiency of electrical household appliances are approved by 89%(highest approval rating: 43%). Attitudes towards the energy/heat transition • 95% of respondents agree that workers affected by the switch to renewable energy(e.g. job loss) should be helped to retrain for alternative jobs(highest level of agreement"Fully agree": 59%). Furthermore, 94% think that the affected employees should be supported financially(compensation payments, severance payments, etc.)(highest level of agreement: 55%).

social-ecological transformation 71 Main findings Changing lifestyles and economies • 95% of respondents agree that the development of energy communities should be supported by the government(highest level of agreement: 54%). Furthermore, 94% believe that private households that want to use renewable energy(e.g. solar power, solar heating or heat pump) should be financially supported(highest level of agreement: 64%). • 87% think that new industries should be actively located in regions and municipalities affected by the conversion of electricity and heat supply to renewable energy(e.g. coal mining, natural gas, oil regions)(highest level of agreement: 40%). Furthermore, according to 84% of the respondents, the affected regions and municipalities should receive financial support(highest level of agreement: 36%). • 87% of respondents believe that citizens should participate in public and political life(e.g. citizens' forums, planning advisory boards) in order to help shape the community(highest level of agreement: 38%). • 70% of respondents can imagine taking an active part in shaping their community's energy supply, with 17% saying they could"definitely" imagine doing so. Asked whether they could imagine generating their own energy, 5% say they would already do so, 56% think they could"definitely" imagine that and 27% that they could"rather" imagine that.

social-ecological transformation 72 Main findings Changing lifestyles and economies • 73% would"approve" of the construction of a solar park in their community if the profits generated by it benefited the community. Another 25% would accept it, only 2% would oppose it. The construction of a wind farm in their community would be"approved" by 62%(if the profits generated by it benefit the community). Another 32% would accept it, 6% would oppose it. • In order to fight climate change, it is necessary to heat differently in the coming years. 81% of respondents think this should be done via more public subsidies for climate-neutral technologies and the replacement of heating. On the other hand, 4% are in favour of bans and 3% of higher prices for oil, gas and coal. The remaining 12% of respondents are not in favour of any of the options mentioned. • When asked whether renewable energy has become more important since the outbreak of the Russia-Ukraine conflict, 28% answer"yes, renewable energy has become more important". Another 40% answer with"rather yes". In contrast, 18% answered with"rather no" and 14% with"no, renewable energy has not become more important".

social-ecological transformation 73 Assessing the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Hungary? Basis: 1,200 cases, total sample; figures in%. Yes Yes, definitely Rather yes No No, not really No, not at all Don't know 42 90 48 62 8 2

social-ecological transformation 74 Assessing the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Hungary? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total EST INT PER COS ADA CMS TRA CMA SEN PRO 90 90 98 94 91 89 94 89 84 71 98 42 40 72 34 50 34 35 52 39 21 55 48 51 26 60 42 55 59 37 46 51 44 8 7 2 6 8 7 3 8 8 23 2 6 6 2 5 6 6 2 6 4 20 2 2 1- 1 2 1 0 1 4 3 2 3-- 1 4 3 3 7 6 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 75 Assessing the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Hungary? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 90 42 48 8 6 2 2 Gender Male Female 87 91 38 45 50 46 10 6 8 4 1 2 3 3 18-29 90 38 52 7 6 1 3 30-39 87 42 46 10 6 4 2 Age(years) 40-49 92 44 47 6 5 1 2 50-59 90 43 48 5 5 5 60-69 86 40 46 10 9 1 4 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 76 Assessing the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in Hungary? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 90 42 48 8 6 2 2 Education Low Medium High 92 88 90 44 39 45 48 49 45 4 8 9 3 6 8 2 2 0 4 4 1 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 81 92 90 44 42 41 36 49 49 13 5 8 7 4 7 6 1 1 7 3 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 77 Attribution of responsibility What do you think: Are the following actors doing too much or too little to address climate change? The scientific community Non-governmental organisations (e.g. local environmental movements) European Union Local government at place of residence(e.g. community/city) Trade unions Citizens in my area Government Businesses Political parties TOO LITTLE 34 36 56 62 62 71 78 79 80 Basis: 1,200 cases, total sample; figures in%. 14 16 18 18 37 26 36 7 27 8 28 42 46 44 53 41 53 44 Way too little Too little 49 46 29 28 22 21 14 13 10 Just right 82 84 53 21 32 11 22 12 21 TOO MUCH 10 12 8 3 5 2 4 3 3 Way too much Too much Don't know 7 6 7 7 11 6 4 5 7

social-ecological transformation 78 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. community/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 3 4 1 2 3 13 20 6 20 7 79 72 93 76 89 3 5 1 6 1 28 35 27 24 20 62 56 72 67 79 8 12 5 9 29 25 35 33 30 56 55 55 53 68 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 4 1 2 0 8 2 18 11 4 12 17 20 77 83 88 74 66 76 6 1 1 2 8 6 32 28 29 22 29 35 58 62 68 61 54 55 12 8 5 35 22 25 49 60 62 strongly overrepresented overrepresented 5 11 10 27 29 34 56 49 53 strongly underrepresented underrepresented

social-ecological transformation 79 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in my area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 4 3- 5 4 4 2 1 2 10 4 14 24 5 15 6 20 7 14 12 19 11 78 70 94 78 88 75 83 78 75 63 85 2 4 1-- 4 2 2 1 5 2 21 27 16 22 21 25 22 14 24 23 19 71 68 82 77 76 67 70 79 63 59 77 5 7 3 6 6 22 30 22 26 18 62 52 70 59 63 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 4 3 22 15 18 65 65 71 strongly overrepresented overrepresented 1 8 8 18 22 32 58 56 57 strongly underrepresented underrepresented

social-ecological transformation 80 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total EST INT PER COS 3 6 1 1 4 10 16 8 16 6 80 71 90 78 89 12 14 10 15 9 46 47 47 39 57 36 33 35 38 34 10 14 5 9 12 49 45 53 51 52 34 35 40 33 34 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 4 2 1 2 4 4 11 5 5 5 19 14 82 85 86 81 64 77 11 7 8 9 12 22 46 52 41 44 40 46 39 32 46 30 35 29 4 7 11 52 52 51 40 34 32 strongly overrepresented overrepresented 9 14 9 42 42 57 31 37 30 strongly underrepresented underrepresented

social-ecological transformation 81 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. community/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 3 13 79 3 28 62 8 29 56 Gender Male Female 4 1 14 13 79 79 4 3 30 27 62 63 11 6 31 27 54 57 18-29 30-39 Age(years) 40-49 50-59 60-69 7 4 2 1 17 12 12 15 11 72 80 81 79 82 10 4 2 1 1 28 25 28 31 28 57 64 64 64 62 12 7 8 32 29 28 48 57 56 strongly overrepresented overrepresented 8 6 30 24 55 62 strongly underrepresented underrepresented

social-ecological transformation 82 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in my area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 4 14 78 2 21 71 5 22 62 Gender Male Female 4 3 16 11 76 79 2 2 25 18 69 73 5 4 23 20 63 60 18-29 30-39 Age(years) 40-49 50-59 60-69 6 5 4 0 2 12 8 16 18 14 78 81 77 77 76 4 2 2 0 2 27 20 22 21 16 65 71 70 75 74 12 4 2 32 25 20 46 61 64 strongly overrepresented overrepresented 2 2 17 14 69 69 strongly underrepresented underrepresented

social-ecological transformation 83 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 3 10 80 12 46 36 10 49 34 Gender Male Female 4 1 12 9 79 81 14 9 46 46 35 36 10 8 51 46 33 36 18-29 30-39 Age(years) 40-49 50-59 60-69 5 2 4 1 2 13 6 11 12 7 74 84 79 81 82 22 6 11 9 6 46 44 45 50 43 25 40 35 34 43 16 9 8 48 52 47 30 34 36 strongly overrepresented overrepresented 8 5 54 46 31 41 strongly underrepresented underrepresented

social-ecological transformation 84 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. community/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 3 13 79 3 28 62 8 29 56 Education Low Medium High 3 3 2 19 13 11 70 79 83 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 6 2 2 15 13 13 70 80 81 5 4 2 34 27 28 54 63 66 5 3 4 25 29 28 61 61 65 7 8 10 24 28 35 62 56 50 12 5 10 21 28 34 55 60 51 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 85 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in my area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 4 14 78 2 21 71 5 22 62 Education Low Medium High 4 3 3 14 14 12 76 76 82 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 9 2 4 12 14 14 72 80 78 4 2 1 27 20 21 63 71 76 7 2 1 24 22 20 58 71 75 8 4 3 23 22 21 53 61 68 9 4 4 20 21 23 55 62 65 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 86 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,200 cases, total sample; figures in%. Total 3 10 80 12 46 36 10 49 34 Education Low Medium High 2 3 3 12 10 10 75 80 83 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 3 3 3 11 10 11 72 81 82 9 12 11 45 43 52 39 36 32 13 10 12 37 45 49 40 39 32 14 8 8 42 48 56 35 36 32 12 9 9 40 48 53 38 37 33 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 87 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three parties you regard as being most influential. Government European Union Businesses The scientific community Citizens in my area Local government at place of residence(e.g. community/city) Politicians Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,200 cases, total sample; figures in%. 59 44 43 34 27 18 16 14 4 3

social-ecological transformation 88 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three parties you regard as being most influential. Government European Union Businesses The scientific community Citizens in my area Local government at place of residence(e.g. community/city) Politicians Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Total EST INT PER COS 59 63 67 60 58 44 46 49 34 58 43 34 55 51 46 34 30 29 45 29 27 35 33 31 31 18 26 19 16 10 16 20 8 13 20 14 11 17 13 13 4 7 3 1 3 3 2- 2 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 61 59 58 53 53 64 44 47 31 44 38 59 42 47 46 38 35 43 38 38 35 24 34 37 21 25 37 22 16 24 19 19 21 15 14 14 12 15 13 18 22 17 12 14 20 16 12 7 2 3 4 4 6 5 4 2 3 8 5 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 89 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three parties you regard as being most influential. Government European Union Businesses The scientific community Citizens in my area Local government at place of residence(e.g. community/city) Politicians Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,200 cases, total sample; figures in%. Total 59 44 43 34 27 18 16 14 4 3 Gender Male Female 58 60 46 41 45 41 41 27 24 30 14 21 16 15 11 17 4 4 2 4 18-29 59 54 36 31 21 11 20 15 10 2 30-39 59 46 47 34 20 12 18 10 6 4 Age(years) 40-49 56 43 46 31 32 20 14 10 4 4 50-59 58 36 44 31 31 26 14 17 0 3 60-69 64 39 43 43 30 21 12 19 2 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 90 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three parties you regard as being most influential. Government European Union Businesses The scientific community Citizens in my area Local government at place of residence(e.g. community/city) Politicians Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,200 cases, total sample; figures in%. Total 59 44 43 34 27 18 16 14 4 3 Education Low Medium High 50 59 66 40 43 48 26 43 53 25 33 41 23 27 29 22 17 17 19 17 11 18 14 11 7 4 1 4 4 1 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 54 58 61 39 42 48 28 44 48 27 32 38 23 28 26 16 18 18 17 17 14 17 14 14 10 3 4 9 3 1 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 91 Attitudes towards policies(1) To what extent do you agree with the following statements? People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. We need a more consistent shift to renewable energy. There should be support programmes to help businesses switch to climate-friendly production processes and products. Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. The businesses need clear guidelines from the state in order to become climate neutral. Basis: 1,200 cases, total sample; figures in%. 52 41 52 47 45 62 45 46 72 44 46 82 39 46 11 4 38 46 13 3 30 53 14 3 Fully agree Somewhat agree Somewhat disagree Completely disagree

social-ecological transformation 92 Attitudes towards policies(2) To what extent do you agree with the following statements? Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) than other population groups. There are already enough guidelines for a fundamental change in our businesses and lifestyles. If these were also implemented, we would be on the right track. Politicians follow the guidelines of industry and businesses too closely. If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. Structural change measures should be enforced even if jobs are lost as a result. The idea of a fundamental change in our businesses and lifestyles worries me. I know from experience that many people are worse off afterwards than before. Basis: 1,200 cases, total sample; figures in%. 33 18 28 18 25 11 13 42 56 45 54 31 42 38 Fully agree Somewhat agree 17 8 21 5 24 3 24 4 31 13 37 10 40 9 Somewhat disagree Completely disagree

social-ecological transformation 93 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 93 90 95 89 94 93 96 97 96 89 92 We need a more consistent shift to renewable energy. 92 93 98 97 92 92 96 94 89 84 94 There should be support programmes to help businesses switch to climate-friendly production processes and products. 91 94 96 91 93 88 95 90 88 84 96 Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. 90 93 98 90 93 88 91 91 90 79 93 Politicians should exert much more pressure on businesses to achieve climate-friendly production methods. 85 94 95 83 85 79 86 89 82 70 94 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 84 92 97 89 85 87 87 86 73 64 83 The businesses need clear guidelines from the state in order to become climate neutral. 83 92 88 82 79 78 86 79 83 73 90 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 94 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 75 66 79 71 86 73 81 77 76 75 70 than other population groups. There are already enough guidelines for a fundamental change in our businesses and lifestyles. If these were also implemented, we would be on the right track. 74 85 76 81 68 71 68 74 71 72 76 Politicians follow the guidelines of industry and businesses too closely. 73 69 80 65 80 67 80 74 74 66 81 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 72 73 53 69 71 80 78 71 75 72 77 It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. 56 69 19 57 46 56 58 58 72 57 50 Structural change measures should be enforced even if jobs are lost as a result. 53 51 73 57 66 58 46 48 39 54 54 The idea of a fundamental change in our businesses and lifestyles worries me. I know from experience that many people are worse off afterwards than before. 51 56 29 43 43 59 54 43 61 57 54 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 93 We need a more consistent shift to renewable energy. 92 There should be support programmes to help businesses switch to climate-friendly production processes and products. 91 Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. 90 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 85 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 84 The businesses need clear guidelines from the state in order to become climate neutral. 83 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 91 96 92 93 90 92 88 92 84 85 84 84 81 85 95 18-29 91 90 90 86 85 79 80 30-39 93 Age(years) 40-49 94 50-59 95 91 94 94 86 94 92 89 91 94 85 85 83 81 84 86 82 85 87 60-69 96 95 93 92 87 88 81 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) than other population groups. There are already enough guidelines for a fundamental change in our businesses and lifestyles. If these were also implemented, we would be on the right track. Total 75 74 Politicians follow the guidelines of industry and businesses too closely. 73 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 72 It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. 56 Structural change measures should be enforced even if jobs are lost as a result. 53 The idea of a fundamental change in our businesses and lifestyles worries me. I know from experience that many people are worse off afterwards than before. 51 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 75 76 71 77 77 70 71 74 54 58 59 47 55 48 96 18-29 66 74 71 76 54 58 51 30-39 71 Age(years) 40-49 76 50-59 81 69 76 73 73 72 79 72 75 68 59 63 55 51 51 54 50 54 51 60-69 84 78 71 70 47 52 48 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 97 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 93 We need a more consistent shift to renewable energy. 92 There should be support programmes to help businesses switch to climate-friendly production processes and products. 91 Politicians must work harder to ensure the structuring of our economic system and way of living is socially just. 90 Politicians should exert much more pressure on businesses to achieve climate-friendly production methods. 85 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 84 The businesses need clear guidelines from the state in order to become climate neutral. 83 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 96 94 91 87 93 94 87 92 91 86 91 91 81 85 87 76 85 86 79 84 84 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 97 95 92 82 94 94 86 94 89 84 93 89 75 87 86 77 86 85 76 84 85 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 98 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, building on green spaces) than other population groups. There are already enough guidelines for a fundamental change in our businesses and lifestyles. If these were also implemented, we would be on the right track. Total 75 74 Politicians follow the guidelines of industry and businesses too closely. 73 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 72 It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of our country. 56 Structural change measures should be enforced even if jobs are lost as a result. 53 The idea of a fundamental change in our businesses and lifestyles worries me. I know from experience that many people are worse off afterwards than before. 51 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 71 76 77 76 75 71 73 75 70 77 72 69 72 59 40 50 51 60 56 54 42 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 67 78 75 76 76 71 70 75 72 84 74 68 69 61 46 39 53 58 62 51 48 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 99 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 52 45 55 41 61 We need a more consistent shift to renewable energy. 48 55 73 48 60 There should be support programmes to help businesses switch to climate-friendly production processes and products. 45 50 61 42 53 Politicians should do much more to ensure that the changes in our economies and lifestyles are socially just. 44 44 65 39 56 Politicians should exert much more pressure on businesses to achieve climate-friendly production methods. 39 41 64 40 45 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 38 44 61 39 44 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 33 31 46 29 50 than other population groups. Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 40 58 54 69 42 61 32 44 54 39 33 59 28 48 44 43 33 55 28 44 49 46 30 57 22 39 43 35 28 47 28 36 40 36 21 44 24 39 37 31 20 38 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 100 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". The businesses need clear guidelines from the state in order to become climate neutral. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 30 35 47 26 35 17 29 25 31 27 41 Politicians follow the guidelines of industry and businesses too closely. 28 26 38 23 36 20 34 31 26 17 37 It annoys me that climate policy is controlled by the EU, because this does not take the the particularities of our country are not sufficiently taken into account. 25 34 7 20 12 22 26 31 41 22 14 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 18 16 14 9 20 19 17 17 20 22 36 There are already enough guidelines for a fundamental change in our businesses and lifestyles. If these were also implemented, we would be on the right track. 18 26 16 11 17 12 14 20 22 13 32 The idea of a fundamental change in our businesses and lifestyles worries me. I know from experience that many people will be worse off than before. 13 18 8 5 8 12 16 10 18 15 17 Structural change measures should be enforced even if jobs are lost as a result. 11 12 20 16 18 9 6 7 10 11 15 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 52 We need a more consistent shift to renewable energy. 48 There should be support programmes to help businesses switch to climate-friendly production processes and products. 45 Politicians should do much more to ensure that the changes in our economies and lifestyles are socially just. 44 Politicians should exert much more pressure on businesses in order to achieve climatecompatible production methods. 39 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 38 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 33 than other population groups. Basis: 1,200 cases, total sample; figures in%. Gender Male Female 50 54 51 45 42 47 42 47 39 39 40 36 32 35 101 18-29 50 43 42 41 41 34 25 30-39 52 Age(years) 40-49 54 50-59 50 49 47 48 41 50 41 40 44 47 41 38 36 39 36 37 36 32 38 60-69 55 53 47 51 41 45 36 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". The businesses need clear guidelines from the state in order to become climate neutral. Total 30 Politicians follow the guidelines of industry and businesses too closely. 28 It annoys me that climate policy is controlled by the EU, because this does not take the the particularities of our country are not sufficiently taken into account. 25 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 18 There are already enough guidelines for a fundamental change in our businesses and lifestyles. If these were also implemented, we would be on the right track. 18 The idea of a fundamental change in our businesses and lifestyles worries me. I know from experience that many people will be worse off than before. 13 than before. Structural change measures should be enforced even if jobs are lost as a result. 11 Basis: 1,200 cases, total sample; figures in%. Gender Male Female 32 29 29 27 24 25 18 18 17 18 13 13 13 10 102 18-29 33 26 19 24 20 14 16 30-39 30 Age(years) 40-49 31 50-59 29 33 27 29 25 31 22 19 20 14 19 18 15 13 12 11 10 13 10 60-69 29 26 24 14 16 16 7 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 103 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 52 We need a more consistent shift to renewable energy. 48 There should be support programmes to help businesses switch to climate-friendly production processes and products. 45 Politicians should do much more to ensure that the changes in our economies and lifestyles are socially just. 44 Politicians should exert much more pressure on businesses in order to achieve climatecompatible production methods. 39 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 38 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 33 than other population groups. Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 62 54 43 40 47 53 49 44 43 45 43 48 40 39 40 41 35 43 29 34 36 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 58 59 44 37 46 54 44 46 44 45 45 43 32 41 40 31 38 42 29 36 33 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 104 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". The businesses need clear guidelines from the state in order to become climate neutral. Total 30 Politicians follow the guidelines of industry and businesses too closely. 28 It annoys me that climate policy is controlled by the EU, because this does not take the the particularities of our country are not sufficiently taken into account. 25 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 18 There are already enough guidelines for a fundamental change in our businesses and lifestyles. If these were also implemented, we would be on the right track. 18 The idea of a fundamental change in our businesses and lifestyles worries me. I know from experience that many people will be worse off than before. 13 Structural change measures should be enforced even if jobs are lost as a result. 11 Basis: 1,200 cases, total sample; figures in%. Education Low Medium High 34 30 29 30 27 28 34 25 17 26 18 14 24 18 13 18 14 10 15 11 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 29 33 29 30 28 28 31 27 20 23 20 16 20 20 14 24 14 9 10 10 14 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 105 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition MOBILITY Reduce public transport fares 6 Extend the transport network and the frequency of local public transport 10 More charging points for electric or hybrid vehicles 16 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 19 Carbon tax on airline tickets 39 Introduce a car toll so that someone who drives a lot also has to pay more 56 Basis: 1,200 cases, total sample; figures in%. Support 9 22 15 33 61 94 19 39 51 90 4 12 48 36 84 6 13 40 41 81 30 37 24 61 34 27 17 44 I completely reject it I would rather reject it I would rather agree I completely agree

social-ecological transformation 106 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? ENERGY Construction of more wind turbines Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Basis: 1,200 cases, total sample; figures in%. Opposition 8 13 20 6 7 26 31 Support 26 2 11 4 16 36 55 42 56 92 32 87 38 80 15 16 7 19 7 24 43 51 94 51 42 93 44 30 74 42 27 69 I completely reject it I would rather reject it I would rather agree I completely agree

social-ecological transformation 107 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition EDUCATION Improve school education in the field of environmental and climate protection 5 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 6 HOUSING State subsidies for private households if they use renewable energy(for heating, electricity generation) 4 State funding for the renovation of buildings for thermal insulation 4 Financial support for cost-efficient heating and thermal systems (e.g. heat pump) 5 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 11 Basis: 1,200 cases, total sample; figures in%. Support 14 36 15 41 59 95 53 94 40 13 14 29 30 33 32 46 66 96 63 96 63 95 43 89 I completely reject it I would rather reject it I would rather agree I completely agree

social-ecological transformation 108 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging points for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot also has to pay more Total EST INT PER COS ADA CMS TRA CMA SEN PRO 93 92 97 89 94 96 97 95 96 89 99 90 88 97 97 86 87 96 90 86 81 97 84 82 93 90 87 81 78 83 84 78 92 81 83 91 84 89 86 73 79 82 73 88 61 66 73 47 64 50 67 69 57 58 57 44 49 68 39 53 44 44 39 31 39 41 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 109 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Reduce public transport fares 94 92 96 89 94 95 97 98 Extend the transport network and the frequency of local public transport 90 89 92 87 86 90 94 95 More charging points for electric or hybrid vehicles 84 83 84 81 80 84 87 85 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 81 81 82 81 80 83 82 81 Carbon tax on airline tickets 61 64 58 52 58 66 62 66 Introduce a car toll so that someone who drives a lot also has to pay more 44 49 40 36 45 47 48 46 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 110 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging points for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot also has to pay more Total 94 90 84 81 61 44 Education Low Medium High 90 95 95 81 91 95 81 84 85 83 82 80 54 60 66 35 43 52 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 92 95 94 80 91 92 85 85 82 80 84 80 53 64 63 40 44 48 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 111 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging points for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total EST INT PER COS ADA CMS TRA CMA SEN PRO 56 51 32 61 47 56 56 61 69 61 59 39 34 27 53 36 50 33 31 43 42 43 19 17 9 16 11 14 27 21 18 27 12 16 18 7 10 13 19 22 17 16 22 8 10 12 3 3 14 13 4 10 14 19 3 6 8 3 11 6 4 3 5 4 11 1 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 112 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging points for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total 56 39 19 16 10 6 Gender Male Female 51 60 36 42 19 18 17 16 11 8 8 4 18-29 30-39 Age(years) 40-49 50-59 60-69 64 55 53 52 54 48 42 34 38 34 19 20 17 18 19 19 20 16 13 15 13 14 10 6 5 11 6 5 3 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 113 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging points for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total 56 39 19 16 10 6 Education Low Medium High 65 57 48 46 40 34 17 18 20 19 16 15 19 9 5 10 5 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 60 56 52 47 36 37 20 16 20 15 15 18 20 9 8 8 5 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 114 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ENERGY Construction of more wind turbines 92 89 96 96 100 90 94 95 94 81 100 Membership in a cooperative/energy community(community that has organised itself at local level to shape its energy supply in a more sustainable and independent way) 87 91 94 84 87 86 90 89 82 77 91 Compulsory solar energy for public buildings and new private buildings 80 85 90 82 93 73 80 77 69 76 95 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 94 94 100 96 99 95 98 95 89 84 96 Labelling of climate-friendly products 93 94 97 91 95 90 94 96 92 83 99 Reduce subsidies that are harmful to the climate 74 77 81 72 73 69 77 75 73 68 82 Making climate-damaging products more expensive 69 78 82 71 66 67 73 79 53 57 66 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 115 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total ENERGY Construction of more wind turbines 92 Membership in a cooperative/energy community(community that has organised itself at local level to shape its energy supply in a more sustainable and independent way) 87 Compulsory solar energy for public buildings and new private buildings 80 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 94 Labelling of climate-friendly products 93 Reduce subsidies that are harmful to the climate 74 Making climate-damaging products more expensive 69 Gender Male Female 92 94 86 87 81 79 94 95 91 94 76 73 70 68 18-29 30-39 Age(years) 40-49 50-59 60-69 89 94 95 93 93 83 86 89 89 88 79 80 80 81 82 90 93 94 96 98 90 89 94 96 94 76 74 75 74 74 64 68 69 72 73 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 116 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total ENERGY Construction of more wind turbines 92 Membership in a cooperative/energy community(community that has organised itself at local level to shape its energy supply in a more sustainable and independent way) 87 Compulsory solar energy for public buildings and new private buildings 80 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 94 Labelling of climate-friendly products 93 Reduce subsidies that are harmful to the climate 74 Making climate-damaging products more expensive 69 Education Low Medium High 89 94 92 79 87 90 74 82 81 86 95 97 89 93 94 80 74 73 61 68 76 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 85 95 93 81 88 88 70 81 83 84 95 96 87 94 93 73 74 78 58 69 73 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 117 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ENERGY Compulsory solar energy for public buildings and new private buildings 20 15 10 18 7 27 20 23 31 24 5 Membership in a cooperative/energy community(community that has organised itself at local level to shape its energy supply in a more sustainable and independent way) 13 9 6 16 13 14 10 11 18 23 9 Construction of more wind turbines 8 11 4 4- 10 6 5 6 19 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 31 22 18 29 34 33 27 21 47 43 34 Reduce subsidies that are harmful to the climate 26 23 19 28 27 31 23 25 27 32 18 Labelling of climate-friendly products 7 6 3 9 5 10 6 4 8 17 1 Promote the development of climate-friendly products and technologies more strongly 6 6- 4 1 5 2 5 11 16 4 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 118 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total ENERGY Compulsory solar energy for public buildings and new private buildings 20 Membership in a cooperative/energy community(community that has organised itself at local level to shape its energy supply in a more sustainable and independent way) 13 Construction of more wind turbines 8 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 31 Reduce subsidies that are harmful to the climate 26 Labelling of climate-friendly products 7 Promote the development of climate-friendly products and technologies more strongly 6 Gender Male Female 19 21 14 13 8 6 30 32 24 27 9 6 6 5 18-29 30-39 Age(years) 40-49 50-59 60-69 21 20 20 19 18 17 14 11 11 12 11 6 5 7 7 36 32 31 28 27 24 26 25 26 26 10 11 6 4 6 10 7 6 4 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 119 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total ENERGY Compulsory solar energy for public buildings and new private buildings 20 Membership in a cooperative/energy community(community that has organised itself at local level to shape its energy supply in a more sustainable and independent way) 13 Construction of more wind turbines 8 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 31 Reduce subsidies that are harmful to the climate 26 Labelling of climate-friendly products 7 Promote the development of climate-friendly products and technologies more strongly 6 Education Low Medium High 26 18 19 21 13 10 11 6 8 39 32 24 20 26 27 11 7 6 14 5 3 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 30 19 17 19 12 12 15 5 7 42 31 27 27 26 22 13 6 7 16 5 4 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 120 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Improve school education in the field of environmental and climate protection 95 96 100 97 95 92 97 98 96 88 100 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 94 96 99 96 96 93 96 91 89 88 95 HOUSING State subsidies for private households if they use renewable energy(for heating, electricity generation) 96 97 99 97 96 96 98 97 97 87 100 State funding for the renovation of buildings for thermal insulation 96 98 98 97 96 95 100 96 99 87 99 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 95 97 99 95 95 94 99 96 95 87 95 89 88 94 91 87 86 92 89 92 79 92 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 121 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EDUCATION Improve school education in the field of environmental and climate protection 95 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 94 HOUSING State subsidies for private households if they use renewable energy(for heating, electricity generation) 96 State funding for the renovation of buildings for thermal insulation 96 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 95 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 89 Gender Male Female 94 97 94 93 95 97 95 98 94 96 89 89 18-29 30-39 Age(years) 40-49 50-59 60-69 93 93 96 97 99 89 91 95 97 95 94 93 98 98 98 94 94 98 97 98 90 93 96 98 99 80 91 91 91 91 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 122 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EDUCATION Improve school education in the field of environmental and climate protection 95 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 94 HOUSING State subsidies for private households if they use renewable energy(for heating, electricity generation) 96 State funding for the renovation of buildings for thermal insulation 96 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 95 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 89 Education Low Medium High 91 96 99 86 94 97 94 97 96 93 97 98 88 96 97 84 88 94 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 94 96 97 87 94 96 92 97 97 92 97 97 94 96 95 78 92 90 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 123 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 5 4 1 4 4 7 4 9 11 12 5 Improve school education in the field of environmental and climate protection 4 4- 3 5 8 3 2 4 12 HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 11 12 6 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 5 3 1 State subsidies for private households if they use renewable energy(for heating, electricity generation) 4 3 1 State funding for the renovation of buildings for thermal insulation 4 2 2 9 13 14 8 11 8 21 8 5 5 6 1 4 5 13 5 3 4 4 2 3 3 13 3 4 5 0 4 1 13 1 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 124 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 5 Improve school education in the field of environmental and climate protection 4 HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 11 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 5 State subsidies for private households if they use renewable energy(for heating, electricity generation) 4 State funding for the renovation of buildings for thermal insulation 4 Gender Male Female 6 7 6 3 11 11 6 4 5 3 5 2 18-29 30-39 Age(years) 40-49 50-59 60-69 11 9 5 3 5 7 7 4 3 1 20 9 9 9 9 10 7 4 2 1 6 7 2 2 2 6 6 2 3 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 125 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 5 Improve school education in the field of environmental and climate protection 4 HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 11 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 5 State subsidies for private households if they use renewable energy(for heating, electricity generation) 4 State funding for the renovation of buildings for thermal insulation 4 Education Low Medium High 14 6 3 9 4 1 16 12 6 12 4 3 6 3 4 7 3 2 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 13 6 4 6 4 3 22 8 10 6 4 5 8 3 3 8 3 3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 126 Attitudes towards the energy/heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Basis: 1,200 cases, total sample; figures in%. 59 36 41 54 41 41 55 39 51 64 30 51 40 47 10 3 38 49 11 2 36 48 13 3 Fully agree Somewhat agree Somewhat disagree Completely disagree

social-ecological transformation 127 Attitudes towards the energy/heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 95 95 99 97 94 97 97 94 96 90 98 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 95 98 98 95 96 96 96 96 94 85 99 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 94 98 90 93 91 90 95 95 95 91 96 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. 94 98 96 98 95 94 98 94 92 80 96 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 87 88 89 95 87 88 86 87 85 77 92 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 87 90 95 87 90 88 87 86 85 76 95 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 84 86 85 82 83 86 82 82 79 78 95 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 128 Attitudes towards the energy/heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree/ Somewhat agree". Total ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 95 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 95 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 94 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. 94 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 87 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 87 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 84 Gender Male Female 95 96 95 95 92 95 92 95 87 87 87 87 80 87 18-29 93 92 90 86 80 79 84 30-39 94 93 91 90 84 85 82 Age(years) 40-49 98 96 96 97 91 89 86 50-59 96 96 95 98 90 90 81 60-69 98 98 95 98 89 92 83 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 129 Attitudes towards the energy/heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree/ Somewhat agree". Total ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 95 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 95 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 94 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. 94 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 87 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 87 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 84 Education Low Medium High 95 95 96 95 95 95 92 94 92 89 95 95 80 88 89 83 88 88 80 85 81 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 90 96 96 89 97 94 90 95 93 90 96 93 77 87 89 82 88 88 84 84 82 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 130 Attitudes towards the energy/heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. 64 66 74 67 73 54 66 63 70 43 73 ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 59 60 68 62 69 52 60 54 67 42 69 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance payments, etc. 55 58 53 49 63 45 57 50 67 42 63 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 54 64 67 53 68 41 56 52 50 38 68 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 40 37 51 49 55 32 33 34 39 31 58 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 38 48 46 38 52 27 30 35 37 29 56 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 36 35 36 37 45 28 33 29 45 26 56 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 131 Attitudes towards the energy/heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree". Total ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. 64 ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 59 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 55 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 54 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 40 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 38 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 36 Gender Male Female 62 66 55 63 51 58 53 55 38 40 35 40 31 40 18-29 57 54 53 51 37 38 35 30-39 53 49 48 48 34 36 36 Age(years) 40-49 70 63 58 59 44 38 39 50-59 68 64 54 55 40 40 36 60-69 70 64 57 57 41 37 30 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 132 Attitudes towards the energy/heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree". Total ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pumps, should be financially supported. 64 ...affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 59 ...affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 55 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 54 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 40 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 38 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 36 Education Low Medium High 62 66 61 63 60 55 58 56 47 56 54 53 41 39 39 47 37 35 47 36 29 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 59 66 63 60 60 58 55 57 50 51 57 52 33 40 40 36 39 38 34 38 32 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 133 Attitudes towards the energy/heat transition Could you imagine being actively involved in shaping the energy supply of your community? 6 17 24 53 70 Yes, definitely Somewhat, yes No, not really No, not at all Basis: 1,200 cases, total sample; figures in%. Could you imagine generating your own energy? 8 45 27 56 88 I already generate my own energy Yes, definitely Somewhat, yes Not really No, not at all How would you evaluate the construction of a solar park or a wind farm in your community if the profits it generates benefit the community? Solar park 2 25 Wind farm 6 32 62 73 I think that would be good I would accept it I would reject it

social-ecological transformation 134 Attitudes towards the energy/heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 70 87 84 75 82 61 65 67 52 65 78 17 26 23 20 27 10 10 19 9 13 33 53 61 60 55 54 50 55 49 42 52 45 30 13 16 25 18 39 35 33 48 35 22 24 10 14 22 17 35 29 28 33 26 20 6 3 2 3 2 4 6 4 16 9 2 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 135 Attitudes towards the energy/heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 70 17 53 30 24 6 Gender Male Female 74 65 20 15 55 50 26 35 20 29 6 6 18-29 76 19 57 24 18 6 30-39 68 16 52 32 26 6 Age(years) 40-49 70 22 47 30 26 4 50-59 71 14 57 29 25 4 60-69 64 14 50 36 28 7 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 136 Attitudes towards the energy/heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 70 17 53 30 24 6 Education Low Medium High 62 70 73 14 17 20 49 53 53 38 30 27 30 24 22 8 6 5 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 71 67 75 18 16 20 53 51 55 29 33 25 20 28 20 9 5 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 137 Attitudes towards the energy/heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total EST INT PER COS ADA CMS TRA CMA SEN PRO 83 85 87 88 94 83 86 76 72 78 85 56 62 68 62 78 50 57 50 40 50 64 27 23 19 26 16 33 29 26 32 28 21 12 5 7 6 4 16 9 16 24 19 5 8 2 7 5 4 11 7 11 11 14 1 4 3- 1- 4 3 5 13 5 3 5 10 7 5 1 1 4 8 4 3 10 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 138 Attitudes towards the energy/heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 83 56 27 12 8 4 5 Gender Male Female 84 81 59 53 25 28 10 14 7 9 4 5 6 5 18-29 81 56 25 12 8 4 7 30-39 86 54 32 10 7 4 4 Age(years) 40-49 83 63 20 10 6 4 7 50-59 85 58 28 10 6 3 5 60-69 77 47 30 19 13 6 4 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 139 Attitudes towards the energy/heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 83 56 27 12 8 4 5 Education Low Medium High 76 86 80 42 59 58 33 27 22 19 11 11 11 7 9 8 4 2 5 4 9 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 75 84 83 49 56 58 27 28 24 23 12 10 12 8 8 11 4 2 2 4 8 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 140 Attitudes towards the energy/heat transition How would you evaluate the construction of a solar park or a wind farm in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 73 78 90 74 88 62 71 73 64 63 83 25 21 10 26 12 35 27 23 30 33 17 2 1--- 3 2 5 6 4 62 64 75 66 77 54 60 63 66 43 76 32 32 23 31 19 38 34 32 29 45 21 6 4 2 3 4 8 6 5 5 12 2 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 141 Attitudes towards the energy/heat transition How would you evaluate the construction of a solar park or a wind farm in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 73 25 2 62 32 6 Gender Male Female 74 72 25 24 1 4 61 64 34 30 6 6 18-29 30-39 Age(years) 40-49 50-59 60-69 73 63 76 74 77 24 34 22 23 21 3 3 2 3 2 60 60 68 66 58 34 36 27 28 36 6 5 5 6 6 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 142 Attitudes towards the energy/heat transition How would you evaluate the construction of a solar park or a wind farm in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 73 25 2 62 32 6 Education Low Medium High 57 74 79 37 23 20 6 2 1 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 59 72 79 30 27 20 11 1 1 58 64 62 35 31 32 7 5 7 52 66 63 37 30 32 11 4 5 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 143 Attitudes towards the energy/heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement 81 Through bans 4 Through higher prices for oil, gas and coal 3 None of the above options, there are alternatives 12 Basis: 1,200 cases, total sample; figures in%.

social-ecological transformation 144 Attitudes towards the energy/heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total EST INT PER COS ADA CMS TRA CMA SEN PRO 81 82 84 81 83 83 86 80 75 78 85 4 4 1 6 4 5 3 3 4 7 6 3 2 3 2 10 3 2 1 1 2 3 12 12 12 11 3 9 9 15 20 13 6 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 145 Attitudes towards the energy/heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total 81 4 3 12 Gender Male Female 82 82 5 3 3 2 10 13 18-29 71 11 6 11 30-39 80 4 4 12 Age(years) 40-49 87 2 1 10 50-59 83 3 1 14 60-69 86 1 12 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 146 Attitudes towards the energy/heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total 81 4 3 12 Education Low Medium High 71 84 83 10 3 3 4 2 2 14 11 11 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 67 86 82 6 4 4 3 2 3 24 8 10 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 147 Attitudes towards the energy/heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? Yes Yes, renewable energy has become more important Rather yes No Rather no No, renewable energy has not become more important 28 68 40 18 32 14 Basis: 1,200 cases, total sample; figures in%.

social-ecological transformation 148 Attitudes towards the energy/heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total EST INT PER COS ADA CMS TRA CMA SEN PRO 68 79 84 78 77 64 62 67 55 55 83 28 35 40 34 41 18 23 28 17 18 46 40 44 44 43 35 46 39 39 38 37 37 32 21 16 22 23 36 38 33 45 45 17 18 10 9 10 13 24 19 17 27 29 10 14 11 6 13 10 12 19 16 18 16 8 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 149 Attitudes towards the energy/heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 68 28 40 32 18 14 Gender Male Female 67 70 30 26 37 44 33 30 19 17 14 13 18-29 66 22 43 34 21 13 30-39 62 22 40 38 21 16 Age(years) 40-49 71 30 40 29 17 12 50-59 69 32 37 31 17 14 60-69 73 32 41 27 13 14 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 150 Attitudes towards the energy/heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 68 28 40 32 18 14 Education Low Medium High 63 67 74 22 27 34 40 40 41 37 33 26 25 18 12 12 15 13 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 66 67 73 14 27 33 51 40 40 34 33 27 17 20 14 17 12 13 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 5 Interest in information and level of knowledge

social-ecological transformation 152 Main findings Interest in information and level of knowledge Interest in information and level of knowledge: climate • Around three quarters of respondents(73%) express a fundamental interest in the topic of climate change. Of these, 24% are"very" interested. Less interest was expressed by 23% and no interest at all by 4%. • 65% rate their level of knowledge about ecological interrelationships and environmental problems(e.g. forest dieback, biodiversity, etc.) as high. However, only 17% rate their level of knowledge as"very high". A low level of knowledge is attested by 35%, with 3% saying they know very little. Interest in information and level of knowledge: policies • Only 5% of respondents feel"very well" informed about Politicians for a change towards a more climate and environmentally friendly businesses. 41% feel"rather well" informed. This compares to 49% who feel"rather not well" informed and 5% who feel"not at all well" informed. • Around three quarters of respondents(73%) think that Politicians for a change towards a more climate and environmentally friendly economy are not sufficiently explained and clarified. Only 27% disagree(policies are sufficiently explained: yes: 4%, rather yes: 23%).

social-ecological transformation 153 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? Interest I am very interested in it I am rather interested 24 High 73 Very high 49 Rather high 17 65 48 No interest I am less interested I am not interested in it at all 23 27 Low Rather low 4 Very low 32 35 3 Basis: 1,200 cases, total sample; figures in%.

social-ecological transformation 154 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 73 82 92 78 85 66 65 79 59 57 80 24 24 45 24 33 19 15 22 18 17 37 49 58 46 55 52 47 50 58 41 40 43 27 18 8 22 15 34 35 21 41 43 20 23 16 8 20 15 31 29 19 31 35 15 4 3- 2- 3 6 2 10 8 4 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 155 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 73 24 49 27 23 4 Gender Male Female 71 74 23 24 48 49 29 26 25 22 5 4 18-29 67 23 44 33 30 4 30-39 72 25 46 28 22 6 Age(years) 40-49 77 26 50 23 19 4 50-59 75 22 54 25 21 4 60-69 70 21 50 30 26 4 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 156 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 73 24 49 27 23 4 Education Low Medium High 66 71 80 28 21 27 38 50 53 34 29 20 31 24 18 4 5 2 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 66 74 75 20 23 26 46 51 49 34 26 25 25 22 22 9 4 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 157 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total EST INT PER COS ADA CMS TRA CMA SEN PRO 65 76 72 72 74 65 50 68 52 63 85 17 22 20 25 18 8 13 18 14 17 24 48 53 52 47 56 58 37 50 38 46 62 35 24 28 28 26 35 50 32 48 37 15 32 24 28 27 24 32 46 30 39 32 13 3 1- 1 3 3 4 2 9 5 2 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 158 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 65 17 48 35 32 3 Gender Male Female 69 62 18 17 52 45 31 38 28 34 2 4 18-29 71 19 52 29 28 1 30-39 63 19 44 37 32 6 Age(years) 40-49 65 18 47 35 32 3 50-59 68 16 52 32 29 3 60-69 60 13 46 40 37 3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 159 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 65 17 48 35 32 3 Education Low Medium High 68 62 71 16 17 19 52 45 53 32 38 29 26 35 28 5 3 1 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 69 62 69 24 15 17 45 46 51 31 38 31 24 35 30 7 4 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 160 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? Well Very well informed Somewhat informed Not well Not very well informed Not informed at all Basis: 1,200 cases, total sample; figures in%. 5 Yes 41 46 Yes, the policies are sufficiently explained and clarified Somewhat, yes No Rather no 49 54 No, the policies are insufficiently explained and clarified 5 4 23 27 56 73 17

social-ecological transformation 161 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total EST INT PER COS ADA CMS TRA CMA SEN PRO 46 61 55 52 64 40 33 41 31 40 63 5 4 7 8 11 5 3 2 1 5 4 41 57 48 44 52 35 30 40 30 35 60 54 39 45 48 36 60 67 59 69 60 37 49 37 44 45 32 56 61 57 51 56 33 5 2 1 3 4 4 6 2 18 3 4 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 162 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 46 5 41 54 49 5 Gender Male Female 53 38 6 3 46 36 47 62 44 54 3 7 18-29 51 5 46 49 45 4 30-39 40 7 33 60 51 9 Age(years) 40-49 51 6 45 49 46 4 50-59 44 3 41 56 52 4 60-69 40 2 38 60 54 5 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 163 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 46 5 41 54 49 5 Education Low Medium High 42 42 55 4 4 7 38 38 48 58 58 45 48 53 43 11 5 2 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 36 44 50 1 4 7 35 41 44 64 56 50 53 51 46 11 5 3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 164 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total EST INT PER COS ADA CMS TRA CMA SEN PRO 27 41 19 30 32 31 16 17 24 32 31 4 2 2 8 9 3 0 1 2 7 7 23 38 17 21 23 28 16 15 22 25 24 73 59 81 70 68 69 84 83 76 68 69 56 48 56 59 50 61 63 66 56 49 55 17 11 25 12 18 8 21 18 20 19 14 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 165 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 27 4 23 73 56 17 Gender Male Female 28 24 4 4 25 21 72 76 56 57 15 18 18-29 30 7 24 70 58 12 30-39 25 3 22 75 58 18 Age(years) 40-49 31 5 26 69 50 19 50-59 23 1 22 77 63 14 60-69 21 1 20 79 56 22 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 166 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 27 4 23 73 56 17 Education Low Medium High 33 25 25 9 3 3 24 23 22 67 75 75 53 58 55 14 16 20 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 27 28 24 4 2 4 23 26 19 73 72 76 54 55 60 19 16 16 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 6 Appendix: Communication

social-ecological transformation 168 Topic interest in general Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Food and drink Wildlife, animals and pets Garden and plants Music, Culture, Theatre, Art Nutrition Holiday, Travel Science and technology Current affairs Family, children and child education Sustainable consumption Consumer electronics, television Furniture, decoration Basis: 1,200 cases, total sample; figures in%. 59 58 58 53 50 48 47 45 44 40 38 37 36 35 Computers, computer games Sport Information from the region, regional news Photography, filming Psychology, spirituality, well-being Cars, motorbikes Fashion Business, professions Investments, insurance, tax tips and finance Cosmetics and Beauty Wellness Technology and gaming Stars, Celebrities 35 34 31 28 27 26 26 25 23 21 21 21 12

social-ecological transformation 169 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Food and drink Wildlife, animals and pets Garden and plants Music, Culture, Theatre, Art Nutrition Holiday, Travel Science and technology Current affairs Family, children and child education Sustainable consumption Consumer electronics, television Furniture, decoration Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 59 68 70 69 56 58 67 81 64 54 58 61 68 63 60 53 54 57 49 59 50 56 56 50 56 48 54 62 50 49 47 58 59 43 47 45 53 56 63 48 44 46 60 51 49 40 47 66 37 49 38 53 38 27 26 37 52 66 34 41 36 33 41 35 39 35 38 40 45 45 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 53 60 62 45 59 74 50 68 60 42 63 70 41 56 62 41 48 53 42 54 47 36 43 44 36 41 40 40 35 41 39 41 48 20 37 38 42 29 31 26 37 32 strongly overrepresented overrepresented CMA SEN PRO 56 41 54 48 38 52 50 49 54 52 37 51 48 35 40 37 42 50 42 36 43 28 45 44 31 46 51 26 29 41 44 25 26 33 20 34 30 44 41 35 29 28 strongly underrepresented underrepresented

social-ecological transformation 170 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Computers, computer games Sport Information from the region, regional news Photography, filming Psychology, spirituality, well-being Cars, motorbikes Fashion and Fashion Business, professions Investments, insurance, tax tips and finance Cosmetics and Beauty Wellness Technology and gaming Stars, Celebrities Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 35 33 35 34 36 38 35 27 30 44 43 34 39 34 44 38 30 33 32 21 34 39 31 31 53 33 25 27 32 28 26 26 29 28 33 35 26 34 20 25 34 19 26 38 27 28 43 26 39 18 22 32 13 29 32 26 30 17 26 29 29 27 23 24 30 30 26 28 28 32 41 24 21 19 24 23 28 25 27 30 36 28 20 23 28 15 24 25 23 28 35 36 32 14 21 20 8 27 26 21 20 24 30 32 16 18 19 18 20 26 21 28 17 28 23 19 23 17 14 18 21 21 21 22 21 29 21 16 14 14 29 31 12 7 19 14 14 14 9 7 9 14 16 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 171 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Food and drink Wildlife, animals and pets Garden and plants Music, Culture, Theatre, Art Nutrition Holiday, Travel Science and technology Current affairs Family, children and child education Sustainable consumption Consumer electronics, television Furniture, decoration Basis: 1,200 cases, total sample; figures in%. Total 59 58 58 53 50 48 47 45 44 40 38 37 36 35 Gender Male Female 49 68 51 65 47 68 48 58 39 61 44 52 39 55 44 46 60 28 42 37 29 47 30 43 44 28 19 51 18-29 45 48 57 48 37 52 43 51 34 29 33 26 33 36 30-39 50 50 50 48 46 47 41 38 40 31 40 36 31 33 Age(years) 40-49 59 63 64 56 56 49 51 46 49 42 45 44 39 40 50-59 65 62 55 57 54 48 50 51 47 43 32 40 41 38 60-69 76 66 64 57 59 43 51 37 49 53 38 39 33 27 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 172 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Computers, computer games Sport Information from the region, regional news Photography, filming Psychology, spirituality, well-being Cars, motorbikes Fashion and Fashion Business, professions Investments, insurance, tax tips and finance Cosmetics and Beauty Wellness Technology and gaming Stars, Celebrities Basis: 1,200 cases, total sample; figures in%. Total 35 34 31 28 27 26 26 25 23 21 21 21 12 Gender Male Female 48 23 47 20 31 31 26 30 18 35 37 15 13 37 31 19 31 16 4 38 18 24 32 10 9 15 18-29 43 40 18 38 31 34 36 27 27 26 25 36 18 30-39 29 40 26 31 26 26 25 26 26 21 23 23 10 Age(years) 40-49 37 32 31 32 28 23 29 24 24 22 21 18 13 50-59 36 30 39 20 26 28 24 25 22 22 18 16 8 60-69 30 26 42 18 22 20 12 24 17 16 16 10 8 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 173 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Food and drink Wildlife, animals and pets Garden and plants Music, Culture, Theatre, Art Nutrition Holiday, Travel Science and technology Current affairs Family, children and child education Sustainable consumption Consumer electronics, television Furniture, decoration Basis: 1,200 cases, total sample; figures in%. Total 59 58 58 53 50 48 47 45 44 40 38 37 36 35 Education Low Medium High 52 60 59 47 58 64 56 60 55 49 56 50 46 51 52 38 49 52 43 47 50 32 45 53 33 43 52 28 37 52 42 38 36 30 36 44 34 38 32 32 36 35 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 66 57 59 48 61 58 64 59 54 51 57 51 55 53 48 43 49 49 47 48 47 29 41 53 28 44 52 24 41 45 40 42 35 26 39 39 28 38 36 38 34 35 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 174 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Computers, computer games Sport Information from the region, regional news Photography, filming Psychology, spirituality, well-being Cars, motorbikes Fashion and Fashion Business, professions Investments, insurance, tax tips and finance Cosmetics and Beauty Wellness Technology and gaming Stars, Celebrities Basis: 1,200 cases, total sample; figures in%. Total 35 34 31 28 27 26 26 25 23 21 21 21 12 Education Low Medium High 34 37 32 24 32 42 26 30 36 20 29 31 18 28 30 23 28 24 24 28 21 22 22 33 10 22 34 25 22 17 14 23 20 17 20 25 11 13 9 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 34 38 33 24 28 43 24 32 33 28 29 27 20 29 26 24 24 30 25 27 23 18 24 30 17 19 31 30 20 20 18 17 26 20 18 25 15 13 9 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 175 Consumer interests For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Delicatessen- high quality food Holidays and travel PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Bicycle Do-it-yourself/ garden tools Eat out Furniture Cosmetics/Perfume Kitchen furniture and equipment Donations for charitable purposes Basis: 1,200 cases, total sample; figures in%. 32 25 21 19 15 14 12 12 10 10 9 9 8 Beer (Wrist)Watches Wine/Champagne High-end hi-fi equipment Antiques High quality jewellery Costume jewellery High quality spirits/whisky Porcelain/Glasswork Handbags Exclusive accessories None of these products 6 5 5 4 4 3 3 3 2 2 2 32

social-ecological transformation 176 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Delicatessen- high quality food Holidays and travel PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Bicycle Do-it-yourself/ garden tools Eat out Furniture Cosmetics/Perfume Kitchen furniture and equipment Donations for charitable purposes Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS 32 42 40 33 38 25 32 36 35 31 21 21 21 34 26 19 20 27 20 11 15 16 13 21 15 14 16 10 25 10 12 16 16 10 21 12 15 7 15 12 10 13 16 18 8 10 9 8 16 17 9 11 10 14 6 9 8 9 16 14 8 12 14 11 12 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 29 36 33 20 23 21 25 19 10 21 20 15 19 15 6 15 9 9 9 9 14 11 13 13 8 10 5 10 10 6 11 7 5 8 11 8 6 6 8 strongly overrepresented overrepresented CMA SEN PRO 20 20 39 9 26 25 12 23 30 15 20 17 13 17 27 8 17 25 4 12 25 10 9 11 4 13 14 6 12 12 7 8 11 4 5 12 2 4 17 strongly underrepresented underrepresented

social-ecological transformation 177 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer (Wrist) Watches Wine/Champagne High-end hi-fi equipment Antiques High quality jewellery Costume jewellery High quality spirits/whisky Porcelain/ Glasswork Handbags Exclusive accessories None of these products Basis: 1,200 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 6 5 6 9 7 5 8 5 3 12 1 5 6 3 10 9 5 4 4 1 5 8 5 6 7 8 12 2 3 4 2 6 11 4 6 2 5 2 2 3 3 3 5 8 4 9 3 4 4 1 5 4 1 3 6 3 5 3 7 1 4 1 1 2 4 1 3 5- 5 8 4 3- 1 6 5 3 2 2 3 10 2 5 2 1 4 6 2 4 1- 5 2 1 1- 2 1 2 1 1 4- 3 2 1 1 4 6 2 2 1 5 5 2 1-- 2 2 32 22 20 24 28 29 35 42 57 32 19 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 178 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Delicatessen- high quality food Holidays and travel PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Bicycle Do-it-yourself/ garden tools Eat out Furniture Cosmetics/Perfume Kitchen furniture and equipment Donations for charitable purposes Basis: 1,200 cases, total sample; figures in%. Total 32 25 21 19 15 14 12 12 10 10 9 9 8 Gender Male Female 33 31 25 24 30 12 17 20 15 16 18 9 16 9 17 6 12 9 9 11 5 12 6 11 8 9 18-29 40 28 38 13 32 27 19 10 21 17 14 12 10 30-39 33 23 23 17 15 12 12 10 10 9 11 10 7 Age(years) 40-49 25 22 15 18 16 10 12 11 9 9 8 7 9 50-59 31 27 16 25 9 12 9 14 6 9 7 9 6 60-69 33 24 13 22 4 8 8 12 4 5 4 6 9 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 179 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer (Wrist) Watches Wine/Champagne High-end hi-fi equipment Antiques High quality jewellery Costume jewellery High quality spirits/whisky Porcelain/ Glasswork Handbags Exclusive accessories None of these products Total 6 5 5 4 4 3 3 3 2 2 2 32 Gender Male Female 11 2 8 2 7 3 5 2 5 3 4 3 2 5 6 1 2 1 2 3 2 2 27 38 18-29 9 10 9 5 6 6 9 8 2 5 5 15 30-39 9 7 5 3 2 3 3 2 2 1 1 30 Age(years) 40-49 5 2 4 4 4 2 2 3 0 2 1 39 50-59 6 4 6 6 5 2 2 2 2 1 1 36 60-69 3 2 3 1 2 2 1 1 2 0 1 43 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 180 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Delicatessen- high quality food Holidays and travel PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Bicycle Do-it-yourself/ garden tools Eat out Furniture Cosmetics/Perfume Kitchen furniture and equipment Donations for charitable purposes Basis: 1,200 cases, total sample; figures in%. Total 32 25 21 19 15 14 12 12 10 10 9 9 8 Education Low Medium High 26 32 36 14 25 31 17 22 21 21 18 20 14 17 12 11 13 17 11 12 13 14 12 10 6 10 14 9 10 9 7 10 7 7 10 8 11 7 9 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 31 29 37 21 16 36 20 19 24 20 18 18 26 13 16 7 10 21 13 11 14 11 11 13 10 6 16 8 9 12 8 8 10 9 8 10 7 7 10 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 181 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer (Wrist) Watches Wine/Champagne High-end hi-fi equipment Antiques High quality jewellery Costume jewellery High quality spirits/whisky Porcelain/ Glasswork Handbags Exclusive accessories None of these products Total 6 5 5 4 4 3 3 3 2 2 2 32 Education Low Medium High 4 8 5 1 6 5 4 5 6 5 4 3 4 3 6 2 3 4 3 4 3 2 4 2 - 1 3 4 2 2 1 2 2 40 33 27 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 1 5 10 2 4 7 2 3 9 3 3 5 4 3 6 2 3 4 5 2 4 2 3 5 - 2 2 3 2 2 1 1 2 34 40 22 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 182 Media use Now we would like to know your habits and ways of using media. How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online? Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Radio Communication/messenger services (e.g. WhatsApp, Skype) TV/video streaming services(e.g. Netflix) Computer games/video games 81 11 4 121 72 14 5 2 3 4 44 19 9 5 11 12 27 25 17 6 13 12 32 20 12 6 15 15 29 16 11 6 18 20 19 19 14 6 14 28 16 15 11 7 22 29 Basis: 1,200 cases, total sample; figures in%. Music streaming services(e.g. Spotify) Books/Audiobooks Newsletters from suppliers of products and services Journals, magazines 15 15 11 6 19 10 13 17 11 26 5 16 18 12 26 4 13 15 11 30 34 23 23 27 Daily newspaper 7 12 11 9 26 35 Online media libraries of TV channels 6 7 10 7 24 46 Watch Blu-ray Discs, DVDs 12 8 6 32 51 Cinema 11 7 14 52 25 Daily Several times a week Several times a month About once a month Rare Never

social-ecological transformation 183 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:"At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Radio Communication/messenger services(e.g. WhatsApp, Skype) TV/video streaming services(e.g. Netflix) Computer games/video games Music streaming services(e.g. Spotify) Books/Audiobooks Newsletters from suppliers of products and services Journals, magazines Daily newspaper Online media libraries of TV channels Watch Blu-ray Discs, DVDs Cinema Total EST INT PER COS 96 96 97 96 93 91 91 91 92 93 72 74 68 69 61 69 70 72 71 72 64 70 65 65 62 56 58 66 59 73 52 56 61 60 59 42 45 41 46 44 41 42 45 49 67 40 52 63 44 53 40 51 44 37 42 32 43 37 38 35 30 40 32 28 29 22 34 16 21 18 11 16 10 8 11 8 10 3 13 13 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 93 97 94 90 92 89 78 79 75 64 66 65 57 72 75 64 53 46 52 48 47 49 40 30 47 35 26 38 36 36 46 41 34 34 21 37 34 28 35 25 19 23 14 6 10 12 6 2 strongly overrepresented overrepresented CMA SEN PRO 98 92 98 94 86 95 71 67 73 68 69 82 56 62 52 42 56 67 37 50 61 34 49 58 18 49 64 20 40 36 28 37 47 23 35 19 21 30 18 17 28 23 10 16 13 4 14 13 strongly underrepresented underrepresented

social-ecological transformation 184 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:"At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Radio Communication/messenger services(e.g. WhatsApp, Skype) TV/video streaming services(e.g. Netflix) Computer games/video games Music streaming services(e.g. Spotify) Books/Audiobooks Newsletters from suppliers of products and services Journals, magazines Daily newspaper Online media libraries of TV channels Watch Blu-ray Discs, DVDs Cinema Basis: 1,200 cases, total sample; figures in%. Total 96 91 72 69 64 56 52 42 41 40 40 32 30 22 11 8 Gender Male Female 95 96 87 95 71 74 73 65 69 60 59 54 54 50 51 34 50 33 36 44 40 40 32 32 32 28 23 22 13 10 12 5 18-29 95 93 54 81 47 68 67 54 70 43 38 30 21 30 16 16 30-39 94 91 61 79 63 60 58 42 47 39 37 29 23 24 9 9 Age(years) 40-49 98 89 81 68 69 56 56 39 40 38 43 32 34 21 14 7 50-59 94 94 83 64 75 48 46 41 33 37 44 30 30 21 10 6 60-69 96 90 82 53 67 49 28 35 15 46 38 38 41 16 6 3 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 185 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:"At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Radio Communication/messenger services(e.g. WhatsApp, Skype) TV/video streaming services(e.g. Netflix) Computer games/video games Music streaming services(e.g. Spotify) Books/Audiobooks Newsletters from suppliers of products and services Journals, magazines Daily newspaper Online media libraries of TV channels Watch Blu-ray Discs, DVDs Cinema Basis: 1,200 cases, total sample; figures in%. Total 96 91 72 69 64 56 52 42 41 40 40 32 30 22 11 8 Education Low Medium High 91 96 97 95 92 88 66 74 72 72 69 67 54 66 67 44 57 62 44 50 58 38 45 40 37 41 44 22 39 54 36 40 42 30 30 37 29 29 32 24 24 20 12 12 11 8 8 10 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 92 95 97 94 91 90 63 76 71 66 68 72 50 65 69 55 53 63 42 45 62 33 41 47 38 36 49 35 36 48 41 40 42 36 30 35 33 29 31 31 21 23 15 11 11 8 6 11 strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 186 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? 65 81 28 24 13 9 32 32 24 33 25 2 2 17 13 3 6 7 40 52 54 66 81 91 Basis: 1,200 cases, total sample; figures in%. Frequently Occasionally Never

social-ecological transformation 187 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„Frequently“ Facebook YouTube Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 81 80 83 83 75 79 82 79 86 77 82 65 66 63 66 74 66 58 59 58 72 78 28 28 28 42 38 30 23 20 18 30 49 24 21 16 28 30 32 19 16 24 24 38 13 18 14 12 20 14 11 8 10 12 20 9 9 8 12 10 14 4 7 2 12 15 2 5 3 7 1 2 1-- 4 3 2 5 1 2 6 4 1- 1 4 3 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 188 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„Frequently“ Facebook YouTube Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total 81 65 28 24 13 9 2 2 Gender Male Female 74 88 69 60 26 30 22 25 8 18 12 5 3 2 3 2 18-29 79 83 56 52 19 16 3 6 30-39 82 72 34 24 10 10 4 3 Age(years) 40-49 78 66 23 16 12 7 2 2 50-59 84 57 16 16 10 6 2 0 60-69 82 45 14 11 15 4 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 189 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„Frequently“ Facebook YouTube Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total 81 65 28 24 13 9 2 2 Education Low Medium High 86 80 80 63 65 64 23 30 29 28 26 14 10 14 14 5 9 10 1 2 5 3 3 1 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 84 81 80 62 63 70 26 24 35 33 22 23 13 14 11 8 7 11 2 2 4 4 2 2 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 190 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 97 96 96 96 96 98 97 97 95 99 100 94 91 94 94 97 96 95 93 94 93 99 60 64 56 72 77 69 52 52 48 66 73 48 48 31 46 55 55 41 44 52 50 64 46 53 48 45 60 50 43 37 36 40 58 34 35 32 37 39 46 21 32 24 45 41 19 26 28 27 34 17 11 16 5 23 26 9 11 8 10 19 11 5 5 5 13 18 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 191 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total 97 94 60 48 46 34 19 9 Gender Male Female 97 97 92 97 57 64 44 51 34 57 43 26 21 18 10 8 18-29 100 96 81 67 57 46 19 17 30-39 97 96 64 48 41 34 26 12 Age(years) 40-49 97 94 54 43 45 29 18 9 50-59 98 95 56 45 41 33 19 6 60-69 94 92 49 36 43 30 16 3 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 192 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total 97 94 60 48 46 34 19 9 Education Low Medium High 97 98 95 96 95 92 58 62 61 61 50 34 42 46 46 38 33 34 14 15 32 11 10 8 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 99 96 97 94 95 93 61 58 64 62 46 47 49 45 44 39 32 38 19 15 25 10 9 11 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 193 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? It is important for me to have trustworthy sources of information. I find it important to learn about a topic from different sources of information. Protecting my personal data on the internet is extremely important to me- I'm careful about that. For me, it is very important to get a quick overview of important topics. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. I prefer short, concise information that summarises the most important things. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Media help me to form my own opinion on important topics. Basis: 1,200 cases, total sample; figures in%. 54 42 52 37 39 40 30 44 16 49 Applies completely Somewhat applies 41 41 49 81 39 81 53 91 49 11 1 48 11 1 21 5 27 8 Mostly doesn’t apply Doesn’t apply at all

social-ecological transformation 194 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely/ Somewhat applies“ It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 95 94 98 99 98 94 96 94 91 90 97 I find it important to learn about a topic from different sources of information. 91 92 95 96 98 91 91 94 78 87 95 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 91 95 92 96 93 87 94 91 88 88 89 For me, it is very important to get a quick overview of important topics. 90 94 98 91 93 87 90 83 88 86 94 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 88 92 94 92 93 88 86 89 78 80 99 I prefer short, concise information that summarises the most important things. 88 91 77 89 82 88 95 80 94 90 80 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 74 76 61 77 81 70 74 73 76 72 71 Media help me to form my own opinion on important topics. 65 63 77 76 63 75 57 56 55 63 72 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 195 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely/ Somewhat applies“ Total It is important for me to have trustworthy sources of information. 95 I find it important to learn about a topic from different sources of information. 91 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 91 For me, it is very important to get a quick overview of important topics. 90 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 88 I prefer short, concise information that summarises the most important things. 88 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 74 Media help me to form my own opinion on important topics. 65 Gender Male Female 94 96 91 91 90 93 90 90 89 86 87 88 70 76 63 66 18-29 90 88 89 84 86 82 67 66 30-39 94 92 88 91 87 88 81 69 Age(years) 40-49 96 93 95 95 90 88 75 64 50-59 97 91 91 89 89 92 74 61 60-69 96 91 92 90 87 91 69 64 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 196 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely/ Somewhat applies“ It is important for me to have trustworthy sources of information. Total 95 I find it important to learn about a topic from different sources of information. 91 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 91 For me, it is very important to get a quick overview of important topics. 90 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 88 I prefer short, concise information that summarises the most important things. 88 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 74 Media help me to form my own opinion on important topics. 65 Education Low Medium High 92 95 95 79 92 96 85 94 90 85 90 93 83 87 93 87 89 84 77 73 70 61 64 68 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 92 96 94 87 89 95 92 92 90 86 91 90 84 87 91 91 88 85 80 71 72 65 64 68 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 197 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely“. Total EST INT PER COS ADA CMS TRA CMA SEN PRO It is important for me to have trustworthy sources of information. 54 57 69 58 68 43 48 57 48 40 72 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 52 60 51 50 60 43 50 55 55 41 62 I find it important to learn about a topic from different sources of information. 42 48 61 44 62 36 30 43 31 36 60 I prefer short, concise information that summarises the most important things. 40 48 32 35 38 31 43 36 52 35 49 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 39 50 54 43 54 30 27 34 37 30 55 For me, it is very important to get a quick overview of important topics. 37 48 42 38 46 30 30 31 35 34 54 In social networks, I mainly want to exchange information with my friends- I get information elsewhere. 30 31 25 37 33 18 30 29 35 24 39 Media help me to form my own opinion on important topics. 16 14 21 23 24 23 5 13 15 14 28 Basis: 1,200 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 198 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely“. Total It is important for me to have trustworthy sources of information. 54 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 52 I find it important to learn about a topic from different sources of information. 42 I prefer short, concise information that summarises the most important things. 40 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 39 For me, it is very important to get a quick overview of important topics. 37 In social networks, I mainly want to exchange information with my friends- I get information elsewhere. 30 Media help me to form my own opinion on important topics. 16 Gender Male Female 52 56 46 57 43 42 37 43 40 38 37 37 25 34 16 16 18-29 55 49 42 36 38 36 30 18 30-39 57 50 38 41 40 40 36 18 Age(years) 40-49 54 55 45 41 41 41 31 16 50-59 49 52 41 41 38 36 30 16 60-69 54 52 46 42 38 33 21 14 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation 199 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely“. It is important for me to have trustworthy sources of information. Protecting my personal data on the internet is extremely important to me- I'm careful about that. I find it important to learn about a topic from different sources of information. Total 54 52 42 I prefer short, concise information that summarises the most important things. 40 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 39 For me, it is very important to get a quick overview of important topics. 37 In social networks, I mainly want to exchange information with my friends- I get information elsewhere. 30 Media help me to form my own opinion on important topics. 16 Education Low Medium High 50 53 58 48 56 45 39 42 46 46 40 36 37 38 43 43 37 36 32 29 28 22 15 16 Net equivalent income(HH/month) Low<60% Medium 60-140% High>140% (<116,264 HUF) (116,264-271,284 HUF) (>271,284 HUF) 54 52 56 66 52 47 44 40 44 53 39 38 38 35 45 40 37 38 40 25 30 19 16 18 Basis: 1,200 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented

social-ecological transformation Imprint

social-ecological transformation 201 Contact persons Dr Christoph Schleer Associate Director Research& Consulting christoph.schleer@sinus-institut.de +49 6221 8089-27 Naima Wisniewski Research& Consulting naima.wisniewski@sinus-institut.de +49 6221 8089-54 © Copyright 2023 SINUS Market and Social Research GmbH This work is protected by copyright. No part of it may be reproduced or processed, duplicated or distributed using electronic systems in any form(photocopy, microfilm or any other process), not even for the purpose of teaching, without the written consent of Sinus Markt- und Sozialforschung GmbH. Quotations and reprints, including excerpts, are only permitted with express permission and reference to the source. Part of the INTEGRAL-SINUS-OPINION Group