social-ecological transformation SINUS Study for the Friedrich-Ebert-Stiftung Social-ecological transformation Country report Italy Heidelberg, September 2023 Teil der INTEGRAL-SINUS-OPINION Gruppe social-ecological transformation 2 Task and objectives Empirical survey to identify opposing and advocating groups of the social-ecological transformation • The world is undergoing far reaching changes. There seems to be no end to reports of record heat, storms and forest fires. Climate policy has been dodged for a long time; progress must be made quickly in phasing out fossil fuels and building up an energy supply and industrial production based on renewable energy. • At the same time, the pressure for change increasingly affects citizens directly. The path to a climate-neutral economy is associated with enormous technological, economic and social challenges: The accelerated expansion of renewable energy, the heat and transport transition, and the structural change of the economy- all of this will increasingly affect citizens. • Against this background, the SINUS Institute conducted a large-scale population survey in Europe and North America on behalf of the Competence Centre for Climate and Social Justice of the Friedich-Ebert-Stiftung: across 19 countries, the research delved into the perceptions, interests, and concerns that individuals associate with the social-ecological transformation. The survey’s primary objective was twofold: first, to provide an encompassing overview of attitudes towards climate policy, and second, to explore the degree of receptivity among various social segments toward climate policies. To achieve the latter, the survey design incorporated the Sinus-Meta-Milieus target group model. • The study results are intended to stimulate public discussions and provide an in-depth analysis of the conditions under which the climateneutral transformation of national economies can succeed and be supported by broad public acceptance. Based on these analyses, developing country- and milieu-specific communication strategies that address the population's different interests and fears and appropriately address them through suitable forms of communication is essential. social-ecological transformation 3 Table of contents 01 02 03 Method and sample 04 Problem awareness  Importance of environmental, nature and climate protection  Relevance of environmental policy fields of action  Relevance of climate change as a topic  Attitudes towards climate change  Consequences of climate change- anxiety scale Climate and environmentally conscious behaviour  Attitudes towards climate and environmentally conscious behaviour  Barriers to climate and environmentally conscious behaviour  Motivators of climate and environmentally conscious behaviour 05 06 Changing our way of living and economies  Assessment of the need for change  Attribution of responsibility  Attitudes towards policies  Attitudes towards the energy and heat transition Interest in information and level of knowledge  Interest in information and level of knowledge: Climate  Interest in information and level of knowledge: Policies Appendix: Communication  Topic interest in general  Consumer interests  Media use  Communication expectations social-ecological transformation 1 Method and sample social-ecological transformation Methodology and sample Method Standardised online survey (CAWI) Quota sample(gender, age, education and region) The interviews were conducted in the national language. Data collection Ø Interview duration: 23 minutes The data collection was carried out by Sociotrend GmbH. Target group Resident population aged from 18 to 69 years Sample size 1,201 persons Survey period 15.05.- 05.06.2023 5 Survey contents • Awareness of environmental, nature and climate protection topics • climate and environmentally conscious behaviour: Attitudes, barriers and motivators • Attitudes towards our way of living and doing business: Necessity of change, Attribution of responsibility and political measures • Interest in information and level of knowledge: climate change, ecological contexts and political measures social-ecological transformation 6 Methodology and sample Evaluation of the survey results • This report presents the survey results for Italy . The key findings are presented in graphs and charts. For better readability and comprehensibility, the percentages have been rounded to whole numbers. • The data set was examined for differences in the response behaviour of different population groups and presented in tabular form. The sociodemographic characteristics gender, age, education and net equivalent income were taken into account. • Gender: female, male (The answer category„non-binary" was taken into account in the survey, but not evaluated due to too small a number of cases). • Age groups: 18- to 29-year-olds, 30- to 39-year-olds, 40- to 49-year-olds, 50- to 59-year-olds, 60- to 69-year-olds • Educational groups: low: "Nessun titolo di istruzione" or"Scuola elementare" or"Avviamento professionale" or"Licenza media, 3 anni" or"Qualifica professionale regionale post-obbligo"; medium: "Diploma di Qualifica di istituto professionale, 2 o 3 anni" or"Diploma di scuola media superiore, 4-5 anni" or"Specializzazione/ Qualifica professionale post-diploma"; high: "Diploma di Tecnico Superiore IST" or"Diploma di istruzione terziari: Conservatorio di musica, Accademia di Belle Arti e simili e simili" or"Università". • Net equivalent income*: low: less than 60% of median income; medium: 60 to 140% of median income; high: more than 140% of the median income * The net equivalent income is a net income weighted according to the number and age of persons living in the household. To calculate the net equivalent income, the net household income is divided by the number of persons weighted according to the OECD scale. This results in a means-weighted per capita net income. The calculated equivalised income was divided into three groups (below 60%, 60-140%, above 140% of the median income) using the median values available at Eurostat(2021). social-ecological transformation 7 Methodology and sample Evaluation of the survey results • In addition to the differentiation according to socio-demographic characteristics, the data was analysed according to the milieu affiliation of the respondents. By evaluating the findings according to the Sinus-Meta-Milieus, the socio-demographic analysis is supplemented by lifestyle and value components. • The milieu perspective does not replace the study of socio-demographic characteristics, but complements and refines them by taking into account basic values that determine our way of living and life goals as well as everyday attitudes to family, work, leisure and consumption. • Established test procedures of empirical social research were used to examine the statistical significance of survey results. The differences in the response behaviour of the analysed population groups were checked by means of a chi-square test(e.g. age group of 18 to 29 years compared to the average). This is based on a confidence interval of 95% or 99%, which is customary for social science purposes. • The examined characteristics are interpreted as overrepresented or underrepresented in the sample if the probability of this is at least 95%. Characteristics are considered to be strongly overrepresented or strongly underrepresented if a probability of 99% is applied. • The result of the significance test always depends on the group size. The larger the group(e.g. group of people with high educational qualifications), the more likely it is that even weak over- and under-representations can be shown to be significant. For this reason, it can happen in individual cases that identical numerical values are presented as differently over- or under-represented. social-ecological transformation 8 Demographic structure of the sample Gender Men Women 50 50 Age ø 45.0 years 18 to 29 years 30 to 39 years 40 to 49 years 50 to 59 years 60 to 69 years 18 17 22 24 19 Basis: 1,201 cases, total sample; figures in%. Marital status Single In partnership, living separately In partnership, living together Married/ registered partnership Living in separation/ divorced Widowed Persons in household 1 person 2 persons 3 persons 4 persons 5 persons 6 persons and more 26 10 15 40 7 2 13 26 30 25 5 1 Educational qualification Low Medium High 38 44 18 Children in household YES Yes, children aged 0-5 years Yes, children aged 6-13 Yes, children aged 14-17 Yes, children aged 18 and over (adult children) There are no children living in my household 8 13 9 20 41 59 social-ecological transformation Demographic structure of the sample Occupational status In education In employment Manager or working in management Other employee Labourer Self-employed/entrepreneur Unemployed/Jobseeker Pensioner/retired Home-maker(m/f) 9 51 11 17 14 9 17 11 12 Basis: 1,201 cases, total sample; figures in%. Net household income Less than 1,000€ 1,000€ to less than 2,000€ 2,000€ to less than 3,000€ 3.000€ to less than 4.000€ 4,000€ to less than 5,000€ 5,000€ and more Not specified 11 37 23 11 4 3 11 Size of residency(number of inhabitants) 43 27 4 17 72 Below 1.000 1.000 10.000 10.000- 100.000->1.000.000 100.000 1.000.000 I don't know Region Northwest North-East Centre South Islands 9 27 19 20 23 11 social-ecological transformation 10 The Sinus-Meta-Milieus ® in Italy 18- 69 year olds Social status Higher Middle Lower Basic Values Established 10% Intellectuals 9% Performers 9% Cosmopolitan Avantgarde 7% Traditionals 8% Conventional Mainstream 13% Adaptive Navigators 14% Progressive Realists 7% SensationOriented 12% Consumer Materialists 11% © SINUS Traditional Sense of Duty and Order Modernisation Individualisation, Self-actualisation, Pleasure Re-organisation Multiple Options, Experimentation, Paradoxes social-ecological transformation 11 The Sinus-Meta-Milieus ® Short summary Established Status-driven conservative elite: High self-confidence, traditional responsibility and performance ethics, exclusivity and status claims, acceptance of social order Intellectuals Academic elite with post-material beliefs: High affinity for enjoyment, sensuality, art and culture, critical of globalisation, advocate for justice and public welfare, taking responsibility for oneself and others, affinity for education and high quality of life Performers Efficiency- and progress-oriented modern elite: Global economic and liberal thinking, affinity for higher consumption, modern design, adopting, interest in technology and digital, competitive and careeroriented, networker, open to change Ambitious and individualistic avant-garde: Cosmopolitan, urban, Cosmopolitan mobile and flexible, digital nomads, lifestyle vanguards, pronounced Avantgarde self-expression, postmodern lifestyle elite, anti-mainstream, desire to stand out, joie de vivre, ambitious and success-oriented Progressive Realists Drivers of social transformation: Sustainable way of living but without renunciation, driving the global social transformation, progressive, optimistic, ease of dealing with contradictions, party and protest, seriousness and entertainment Adaptive Navigators SensationOriented Conventional Mainstream Traditionals ConsumerMaterialists Modern mainstream: Flexible pragmatists, young modern middle class, high willingness to adapt and perform, modern way of living, digital affinity, reliable and loyal, open to new – but tested and verified- things Materialistic- and entertainment-focused lower middle-class: Hedonistic, with focus on today, conspicuous consumption, unconcerned, open to risks, anti-bourgeois yet materialistic lifestyle, rejection of political correctness and conventions, looking for fun, action, entertainment, stimulation Harmony-seeking older middle-class: Desire for secure circumstances, fear of losing achievements, search for community, cohesion, social life, neighbourly support, distrust towards elites, feeling of being left out in favour of other groups, down to earth Order-seeking older generation: Petty bourgeois world, traditional working-class culture, desire for social security, harmony, consistency, voluntarily disconnection from modern lifestyle and digital culture, desire for simple, safe, down to earth Lower class striving for validation: Precarious living conditions, undemanding adaptation to necessities, desire for consumption standard of the middle class, defiant cohesion within their own community, fear of speed of change and being left behind social-ecological transformation 2 Problem awareness social-ecological transformation 13 Main findings Problem awareness Importance of environmental, nature and climate protection • Public health service and care is the most frequently mentioned of the five most important political topics(61%). The topic"Employment offers and fair wages" is the second most frequently mentioned(50%). environmental, nature and climate protection ranked third with 43% mentions- closely followed by the topic of inflation or declining purchasing power(40%). Relevance of environmental policy fields of action • Among the five biggest challenges for the preservation of our livelihoods, respondents most frequently mention climate change or climate-damaging emissions(65%). Air pollution or air quality(54%) and waste in the environment and living environment(53%) are the second and third most frequently mentioned. Increasing traffic and noise are seen least often as a priority environmental policy field of action(11%). Relevance of climate change as a topic • A clear majority of the population considers climate change to be a(very) important topic for Italy: On a scale from 0 "completely irrelevant" to 10"absolutely important", 74% of the respondents choose the scale points 8 to 10, another 15% the scale points 6 to 7. In contrast, it is only 3% of the respondents who choose the scale points 0 to 2. The scale average is 8.1. social-ecological transformation 14 Main findings Problem awareness Attitudes towards climate change • 96% of respondents believe that the destruction of nature endangers people and their livelihoods(highest level of agreement"Fully agree": 67%). At the same time, 86% say they are afraid of the consequences of climate change(highest level of agreement: 42%), while 28% think that many things are very exaggerated when it comes to the consequences of climate change(highest level of agreement: 10%). When asked if there are more important problems than climate change in their country, 46% agree(highest level of agreement: 12%) and 54% disagree. Similarly, when asked whether we should focus on adapting to the consequences of climate change rather than on climate protection, 50% agree (highest level of agreement: 11%) and 50% disagree. Consequences of climate change • The increase in extreme weather events is by far the most frightening for the population: 74% of respondents rank the increase in extreme weather events among the five consequences of climate change that frighten them the most. With 57% mentioning it, the lack of water in everyday life is in second place. The increase in humanitarian crises is named third most often(42%), followed by the extinction of species of flora and fauna(38%), Rising sea levels due to the melting of the poles(35%), businesses(35%) and falling yields in agriculture(34%). Significantly fewer respondents are afraid of increased immigration and migration as a result of climate change(18%). social-ecological transformation 15 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Italy to take care of? Please select up to 5 topics. Politically relevant topics Public health service and care Employment offers and fair wages Environmental, nature and climate protection Inflation, declining purchasing power Education, schools and universities Fair pensions and retirement provision Criminality, internal security More social justice Economic development and competitiveness Secure energy supply and affordable energy prices Rule of law, fight against corruption Migration and integration of immigrants Adequate and affordable housing Peace policy and stable relations with other countries Digitalisation Basis: 1,201 cases, total sample; figures in%. 61 50 43 40 35 34 34 32 27 25 25 22 15 11 6 social-ecological transformation 16 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Italy to take care of? Please select up to 5 topics. Public health service and care Employment offers and fair wages Environmental, nature and climate protection Inflation, declining purchasing power Education, schools and universities Fair pensions and retirement provision Criminality, internal security More social justice Economic development and competitiveness Secure energy supply and affordable energy prices Rule of law, fight against corruption Migration and integration of immigrants Adequate and affordable housing Peace policy and stable relations with other countries Digitalisation Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 61 60 66 55 56 50 45 48 48 54 43 51 58 48 51 40 44 38 36 44 35 32 50 42 39 34 38 29 24 32 34 43 24 33 18 32 20 41 34 28 27 28 27 34 28 25 26 14 22 16 25 20 36 28 26 22 31 15 26 19 15 11 18 14 20 11 11 7 17 15 6 3 10 8 8 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 57 63 65 50 44 50 34 42 45 49 44 32 33 33 25 33 36 35 33 39 40 27 32 34 31 32 17 26 24 33 20 33 14 19 20 26 8 12 18 12 6 13 9 3 2 strongly overrepresented overrepresented CMA SEN PRO 66 58 64 63 49 52 34 28 57 38 42 27 28 28 43 46 35 22 38 33 31 30 35 44 17 27 21 37 26 16 16 27 30 23 17 25 21 17 12 7 9 13 2 10 6 strongly underrepresented underrepresented social-ecological transformation 17 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Italy to take care of? Please select up to 5 topics. Public health service and care Employment offers and fair wages Environmental, nature and climate protection Inflation, declining purchasing power Education, schools and universities Fair pensions and retirement provision Criminality, internal security More social justice Economic development and competitiveness Secure energy supply and affordable energy prices Rule of law, fight against corruption Migration and integration of immigrants Adequate and affordable housing Peace policy and stable relations with other countries Digitalisation Basis: 1,201 cases, total sample; figures in%. Total 61 50 43 40 35 34 34 32 27 25 25 22 15 11 6 Gender Male Female 58 64 46 54 43 43 45 36 33 37 32 36 35 33 29 35 32 21 23 26 31 19 24 20 11 19 11 10 9 3 18-29 50 53 51 34 47 16 32 36 30 17 27 21 20 12 9 30-39 63 57 41 42 33 29 33 31 31 25 25 13 13 6 8 Age(years) 40-49 59 54 40 40 39 35 33 32 26 22 24 22 14 10 6 50-59 62 49 37 41 29 40 37 32 24 32 22 28 15 12 4 60-69 71 38 49 43 28 44 33 29 23 26 29 22 12 11 3 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 18 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in Italy to take care of? Please select up to 5 topics. Public health service and care Employment offers and fair wages Environmental, nature and climate protection Inflation, declining purchasing power Education, schools and universities Fair pensions and retirement provision Criminality, internal security More social justice Economic development and competitiveness Secure energy supply and affordable energy prices Rule of law, fight against corruption Migration and integration of immigrants Adequate and affordable housing Peace policy and stable relations with other countries Digitalisation Basis: 1,201 cases, total sample; figures in%. Total 61 50 43 40 35 34 34 32 27 25 25 22 15 11 6 Education Low Medium High 62 60 59 53 48 48 38 47 44 35 45 41 26 39 43 37 32 28 36 33 31 33 33 26 22 27 37 31 22 17 18 30 26 25 18 26 18 12 15 10 10 14 4 6 9 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 58 61 62 59 46 40 41 46 37 36 43 44 33 36 30 37 34 33 33 34 28 33 31 30 22 30 36 23 25 26 21 28 26 21 23 31 19 14 8 12 9 14 6 5 9 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 19 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Environmental policy fields of action Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Condition of the forests Industrial agriculture Development of green spaces Species extinction in the animal and plant world Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. 65 54 53 47 47 39 35 31 30 24 11 social-ecological transformation 20 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Condition of the forests Industrial agriculture Development of green spaces Species extinction in the animal and plant world Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 65 72 80 56 70 54 55 51 61 55 53 57 62 58 53 47 48 61 43 48 47 52 49 52 48 39 43 33 45 38 35 30 42 42 24 31 33 32 26 28 30 26 22 30 32 24 24 25 28 30 11 13 6 7 9 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 65 58 65 60 55 82 56 51 56 56 49 47 45 54 43 53 52 51 43 49 46 47 36 49 47 45 43 43 49 40 44 44 27 34 37 39 38 36 36 37 28 40 27 29 35 41 28 36 20 41 22 39 35 38 23 20 28 25 19 26 9 15 18 10 14 6 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 21 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Condition of the forests Industrial agriculture Development of green spaces Species extinction in the animal and plant world Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. Total 65 54 53 47 47 39 35 31 30 24 11 Gender Male Female 61 69 56 52 54 52 45 48 51 42 40 38 37 34 29 33 31 30 21 28 11 11 18-29 68 53 52 48 48 35 36 18 37 29 10 30-39 66 53 48 46 43 43 39 31 30 24 9 Age(years) 40-49 61 55 53 42 43 42 31 29 32 25 13 50-59 62 53 52 51 50 34 36 39 28 24 13 60-69 72 55 59 45 50 41 35 38 26 20 9 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 22 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges for the conservation of our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Air pollution/air quality Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Condition of the forests Industrial agriculture Development of green spaces Species extinction in the animal and plant world Increasing traffic and noise Basis: 1,201 cases, total sample; figures in%. Total 65 54 53 47 47 39 35 31 30 24 11 Education Low Medium High 64 67 64 54 53 54 51 52 57 45 47 48 45 49 45 34 41 43 34 37 34 36 28 29 29 31 33 26 23 24 11 10 12 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 65 65 66 54 54 61 56 51 47 47 48 40 47 46 53 33 42 41 35 38 24 33 32 30 31 30 28 24 25 26 11 10 9 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 23 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Italy? 4 3 2 56 7 8 1 0 0= completely irrelevant, can be forgotten Ø= 8,1 9 10 10= absolutely important, more important than anything else Basis: 1,201 cases, total sample; figures in%. 74 15 326 (0-2)(3-4)(5)(6-7)(8-10) social-ecological transformation 24 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Italy? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 29 40 38 26 28 17 24 28 32 23 44 23 19 34 24 24 23 23 25 16 18 25 22 21 17 23 30 24 23 24 15 24 23 10 12 7 8 7 15 9 10 15 11 8 5 4 2 6 2 7 7 4 4 7 6 4 2 5 5 5 9 6 9 9 1 1- 3 2 1 1- 2 2 1 -- 1 1 1 1- 1 1 1 - 1 2- 3 2- 2- 0 ---- 1 1- 2 1 2 -- 3 1 2 1 3 2 5 8,1 8,6 8,9 8,0 8,3 7,6 7,9 8,2 7,8 7,6 9,0 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 25 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Italy? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 29 23 22 10 5 6 1 1 1 0 2 8,1 Gender Male Female 28 30 20 25 23 22 11 10 6 4 6 5 2 1 1 0 1 1 1 0 2 2 8,0 8,3 18-29 26 25 22 14 6 4 1 2 0 0 8,2 30-39 23 20 29 13 5 4 1 1 0 1 1 8,0 Age(years) 40-49 26 25 21 10 6 3 1 2 1 1 3 8,0 50-59 30 18 22 10 4 9 1 1 2 0 2 8,0 60-69 38 26 18 5 2 7 2 0 1 8,5 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 26 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in the everyday life of every individual(e.g. energy prices). How important do you personally consider this topic for Italy? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 29 23 22 10 5 6 1 1 1 0 2 8,1 Education Low Medium High 33 28 25 21 23 25 18 25 26 11 10 11 5 4 4 7 6 4 1 2 0 1 1 0 1 1 2 1 0 0 2 1 2 8,1 8,2 8,1 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 30 30 24 23 21 28 21 23 22 11 10 14 5 5 2 5 6 4 2 1 1 0 1 1 1 - 0 2 2 2 2 8,2 8,1 8,1 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 27 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? The destruction of nature endangers people and their livelihoods. 96 I am afraid of the consequences of climate change. 86 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 50 There are more important problems in our country than climate change. 46 When it comes to the consequences of climate change, many things are greatly exaggerated. 28 Basis: 1,201 cases, total sample; figures in%. 67 29 31 4 42 44 10 4 14 11 39 38 12 50 12 34 41 13 54 10 18 42 30 72 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 28 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 96 97 99 97 99 94 96 97 94 88 100 I am afraid of the consequences of climate change. 86 92 96 83 89 84 82 84 82 77 97 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 50 48 26 48 47 41 54 59 64 72 32 There are more important problems in our country than climate change. 46 36 28 42 36 52 53 47 60 62 22 When it comes to the consequences of climate change, many things are greatly exaggerated. 28 22 8 30 22 30 35 27 32 44 15 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 29 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total The destruction of nature endangers people and their livelihoods. 96 I am afraid of the consequences of climate change. 86 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 50 There are more important problems in our country than climate change. 46 When it comes to the consequences of climate change, many things are greatly exaggerated. 28 Gender Male Female 96 96 82 89 54 47 48 44 32 23 18-29 96 89 36 42 22 30-39 96 87 46 49 31 Age(years) 40-49 97 85 54 50 29 50-59 95 83 57 51 32 60-69 94 87 54 36 24 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 30 Attitudes towards climate change If you now think about the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total 96 I am afraid of the consequences of climate change. 86 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 50 There are more important problems in our country than climate change. 46 When it comes to the consequences of climate change, many things are greatly exaggerated. 28 Education Low Medium High 95 96 95 84 87 87 57 48 41 47 44 47 30 26 28 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 96 96 96 86 85 87 51 49 52 47 44 46 27 28 30 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 31 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Consequences of climate change Increase in extreme weather events 74 Water shortage in everyday life 57 Increase in humanitarian crises, spread of(new) diseases 42 Species extinction in the animal and plant world 38 Rising sea levels due to melting of the poles 35 Economic damage 35 Falling yields in agriculture 34 Impairment of my health and personal quality of life 31 Military conflicts over raw materials and water 30 Forest fires, forest dieback 26 Increased immigration, migration 18 Don't know 1 I am not afraid 2 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 32 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Water shortage in everyday life Increase in humanitarian crises, spread of(new) diseases Species extinction in the animal and plant world Rising sea levels due to melting of the poles Economic damage Falling yields in agriculture Impairment of my health and personal quality of life Military conflicts over raw materials and water Forest fires, forest dieback Increased immigration, migration Don't know I am not afraid Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 74 76 88 75 71 57 60 56 66 64 42 39 50 45 54 38 40 43 45 44 35 36 47 33 45 35 34 32 27 23 34 33 36 34 30 31 35 28 32 32 30 37 40 32 24 26 28 17 24 31 18 23 12 17 8 1 --- 2 - 2 2 2 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 69 78 74 80 60 78 53 61 60 59 42 58 40 38 39 41 30 51 30 38 38 35 32 42 34 30 29 34 28 47 38 34 46 36 45 31 28 36 37 37 32 36 27 28 39 29 35 28 30 24 23 29 29 34 24 28 33 28 24 28 20 18 24 18 21 10 1 2- 2 3 3 2 2 2 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 33 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Water shortage in everyday life Increase in humanitarian crises, spread of(new) diseases Species extinction in the animal and plant world Rising sea levels due to melting of the poles Economic damage Falling yields in agriculture Impairment of my health and personal quality of life Military conflicts over raw materials and water Forest fires, forest dieback Increased immigration, migration Don't know I am not afraid Basis: 1,201 cases, total sample; figures in%. Total 74 57 42 38 35 35 34 31 30 26 18 1 2 Gender Male Female 71 77 55 60 38 45 34 42 36 35 36 35 35 33 32 30 31 29 26 26 20 16 1 1 3 2 18-29 76 58 44 42 38 29 30 37 41 27 9 0 1 30-39 70 52 40 37 38 39 30 38 28 20 15 1 2 Age(years) 40-49 73 57 39 37 36 38 32 31 25 27 20 3 50-59 76 60 40 34 31 36 34 27 30 28 23 2 3 60-69 76 59 46 40 35 35 42 24 28 28 20 1 2 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 34 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Water shortage in everyday life Increase in humanitarian crises, spread of(new) diseases Species extinction in the animal and plant world Rising sea levels due to melting of the poles Economic damage Falling yields in agriculture Impairment of my health and personal quality of life Military conflicts over raw materials and water Forest fires, forest dieback Increased immigration, migration Don't know I am not afraid Basis: 1,201 cases, total sample; figures in%. Total 74 57 42 38 35 35 34 31 30 26 18 1 2 Education Low Medium High 75 74 74 56 59 55 40 43 41 37 39 36 37 33 36 36 35 35 33 35 33 28 30 40 27 31 34 28 24 26 19 18 16 2 1 0 3 2 1 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 70 79 68 55 59 56 46 38 42 39 37 41 35 36 35 39 34 34 35 33 30 26 32 36 32 30 20 25 28 18 18 17 23 1 1 1 2 2 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 3 Climate and environmentally conscious behaviour social-ecological transformation 36 Main findings Climate and environmentally conscious behaviour Attitudes towards climate and environmentally conscious behaviour • Nine out of ten respondents believe that we all have to become active ourselves and start changing the way we live in order to maintain a liveable environment for us and the generations that follow(highest level of agreement"Fully agree": 49%). • Furthermore, 92% of respondents would be willing to do more for environmental and climate protection if the resulting costs were distributed in a socially just manner(highest level of agreement: 41%). • Slightly fewer, but still more than three quarters of respondents(77%) say that they are commited to actively contribute to changing society(highest level of agreement: 22%). Barriers to climate and environmentally conscious behaviour • 90% of respondents believe that we should be willing to change our way of living for the benefit of the environment (highest level of agreement"Fully agree": 47%). However, 54% say that they themselves are only willing to do something to protect the environment if this does not affect their own standard of living(highest level of agreement: 16%). social-ecological transformation 37 Main findings Climate and environmentally conscious behaviour • 84% would be willing to do more to protect the environment if everyone acted in this way(highest level of agreement: 33%). However, 37% believe that others should first take the first step before contributing to climate protection themselves(highest level of agreement: 11%). In addition, one in four do not believe that they can make a significant contribution to environmental protection with their own behaviour(highest level of agreement: 6%). • 73% say they are annoyed when others try to tell them how to live(highest level of agreement: 26%). In addition, 44% complain that they will soon not be able to do anything at all if there are even more regulations for climate and environmental protection(highest approval rating: 14%). • 25% find it difficult to shape their own lives in an environmentally and climate-friendly way(highest level of agreement: 5%). At the same time, 66% say that the Poor infrastructure makes it impossible to give up the car(highest level of agreement: 23%). 17% say they do not see the point in changing their own behaviour for something that may happen in the future(highest level of agreement: 4%). • 57% fear that a fundamental change in our way of living and doing business is associated with high personal costs (highest level of agreement: 15%). 61% say that they personally lack the financial means to do something for climate protection(highest level of agreement: 21%). Furthermore, 51% consider measures to protect the climate and the environment to be socially unjust, as they burden low-income earners in particular(highest level of agreement: 16%). social-ecological transformation 38 Main findings Climate and environmentally conscious behaviour • 43% think that businesses know best how to implement the necessary change(highest level of agreement: 9%). Furthermore, 34% think that Science and technology will solve the problem of climate change without us having to fundamentally change our way of life(highest level of agreement: 7%). • 41% believe that preserving jobs is more important than climate and environmental protection(highest level of agreement: 9%). Furthermore, 36% say that businesses that need a lot of energy for their production cannot implement strict climate protection requirements(highest approval rating: 8%). 31% think that fighting climate change is detrimental to our businesses(highest approval rating: 10%). Motivators of climate and environmentally conscious behaviour • According to 95% of respondents, each individual has a responsibility to ensure that we leave a liveable environment for future generations(highest level of agreement"Fully agree": 66%). Just as many respondents believe that environmental protection is a matter of decency and civic duty(highest level of agreement: 57%). That more environmental protection means better quality of life and health for all, say 94%(highest level of agreement: 60%). 80% feel personally responsible for the preservation of nature and the environment(highest approval rating: 30%). • 86% of respondents feel a strong connection with nature(highest level of agreement: 42%). Furthermore, 92% feel that spending time in nature significantly enhances their quality of life(highest level of agreement: 50%). social-ecological transformation 39 Main findings Climate and environmentally conscious behaviour • Nine out of ten respondents see the industrialised countries as having a special responsibility for climate protection, as they are the main cause of climate change(highest approval rating: 47%). Furthermore, 87% say they feel better when they buy products that have less impact on the environment and climate(highest level of agreement: 35%). • 91% believe that our businesses must become more climate-friendly, as otherwise there is a threat of economic damage (highest approval rating: 47%). 87% believe that a consistent policy to protect the environment will have a positive impact on the competitiveness of businesses in the future(highest approval rating: 35%). Furthermore, 82% believe that the switch to environmentally and climate-friendly products and production processes offers great employment opportunities(highest approval rating: 28%). social-ecological transformation 40 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start 92 changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just 92 manner. 49 41 43 62 8 51 62 8 I commit myself to actively changing society. 77 22 55 19 4 23 Basis: 1,201 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 41 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 92 97 99 93 97 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 92 94 88 92 95 I commit myself to actively changing society. 77 92 80 81 83 Response category:"Fully agree". Total EST INT PER COS To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 49 57 71 54 60 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 41 46 42 39 46 I commit myself to actively changing society. 22 32 26 32 25 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 90 89 96 87 84 98 89 93 93 93 88 94 71 71 80 66 72 93 ADA CMS TRA CMA SEN PRO 30 33 54 46 43 72 25 39 42 48 37 54 10 11 23 13 24 39 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 42 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 92 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 92 I commit myself to actively changing society. 77 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 49 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 41 I commit myself to actively changing society. 22 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 90 94 91 92 77 78 Gender Male Female 46 53 42 40 22 22 18-29 92 95 73 30-39 92 92 73 Age(years) 40-49 93 90 78 50-59 91 90 81 60-69 94 92 82 18-29 47 43 22 30-39 48 41 19 Age(years) 40-49 50 41 21 50-59 50 41 27 60-69 52 38 21 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 43 Attitudes towards climate and environmentally conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 92 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 92 I commit myself to actively changing society. 77 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 49 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just manner. 41 I commit myself to actively changing society. 22 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 92 92 93 92 92 89 77 78 79 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 93 93 92 94 91 90 78 78 80 Education Low Medium High 48 49 54 42 41 37 21 21 26 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 50 52 51 40 41 46 22 22 27 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 44 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? For the sake of the environment, we should all be willing to change our way of living. I would be willing to do more to protect the environment if everyone acted like this. I get annoyed when others try to tell me how to live. Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. Personally, I lack the financial means to do something for climate protection. I fear that a fundamental change in our way of living and doing business will come at a high cost to me. I am only willing to do something to protect the environment if my standard of living is not affected as a result. Measures to protect the climate and the environment are socially unjust, as they burden low-income earners in particular. If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. Basis: 1,201 cases, total sample; figures in%. 47 33 26 47 23 43 21 40 15 42 16 38 16 35 14 30 Fully agree Somewhat agree 43 82 51 13 3 21 6 26 8 31 8 34 9 36 10 36 13 39 17 Somewhat disagree Completely disagree social-ecological transformation 45 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Businesses know best how to implement the necessary change. 9 34 42 15 Preserving jobs is more important than climate and environmental protection. 9 32 46 13 Before I contribute to climate protection myself, others should take the first step. 11 26 43 20 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 8 28 Science and technology will solve the problem of climate change without us having to fundamentally change our 7 27 way of living. Tackling climate change is detrimental to our businesses. 10 21 47 48 47 17 18 22 I do not believe that I can contribute significantly to environmental protection with my behaviour. 6 19 48 27 I find it difficult to shape my life in an environmentally and climate-friendly way. 5 20 50 25 I don't see the point of changing my behaviour today for something that may happen in the future. 4 13 37 46 Basis: 1,201 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 46 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be willing to change our way of living. 90 96 97 93 94 84 88 93 87 78 94 I would be willing to do more to protect the environment if everyone acted like this. 84 90 78 80 85 81 86 83 90 82 84 I get annoyed when others try to tell me how to live. 73 70 57 71 69 77 80 69 79 79 68 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 66 65 66 61 56 58 70 72 73 71 72 Personally, I lack the financial means to do something for climate protection. 61 52 40 48 56 62 72 68 81 68 48 I fear that a fundamental change in our way of living and doing business will come at a high cost to me. 57 57 39 42 43 65 72 54 69 65 47 I am only willing to do something to protect the environment if my standard of living is not affected as a result. 54 51 34 46 50 64 60 48 59 67 43 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 51 38 34 41 46 50 61 51 68 60 40 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 44 54 24 36 23 42 50 49 50 59 31 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 47 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Businesses know best how to implement the necessary change. 43 51 33 37 44 46 36 47 43 49 48 Preserving jobs is more important than climate and environmental protection. 41 36 24 40 38 58 44 38 48 55 18 Before I contribute to climate protection myself, others should take the first step. 37 36 17 23 24 40 45 39 51 50 24 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living. 36 37 17 27 28 40 40 38 45 50 23 34 45 15 41 33 43 31 28 26 49 24 Tackling climate change is detrimental to our businesses. 31 32 15 29 14 40 36 34 37 44 20 I do not believe that I can contribute significantly to environmental protection with my behaviour. 25 17 16 16 17 28 36 23 35 39 14 I find it difficult to shape my life in an environmentally and climate-friendly way. 25 24 17 20 16 31 27 19 30 38 16 I don't see the point of changing my behaviour today for something that may happen in the future. 17 12 4 12 10 21 22 19 15 36 9 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 48 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total For the sake of the environment, we should all be willing to change our way of living. 90 I would be willing to do more to protect the environment if everyone acted like this. 84 I get annoyed when others try to tell me how to live. 73 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 66 Personally, I lack the financial means to do something for climate protection. 61 I fear that a fundamental change in our way of living and doing business will come at a high cost to me. 57 I am only willing to do something to protect the environment if my standard of living is not affected as a result. 54 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 51 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 44 Gender Male Female 87 92 82 86 74 72 67 66 58 63 58 57 58 50 52 49 45 42 18-29 90 88 70 64 58 59 51 47 30 30-39 88 84 76 68 60 54 59 52 46 Age(years) 40-49 89 83 74 65 58 58 58 53 46 50-59 87 81 73 70 66 59 56 52 48 60-69 93 84 70 63 62 55 45 48 45 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 49 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Businesses know best how to implement the necessary change. Preserving jobs is more important than climate and environmental protection. Before I contribute to climate protection myself, others should take the first step. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living. Tackling climate change is detrimental to our businesses. I do not believe that I can contribute significantly to environmental protection with my behaviour. I find it difficult to shape my life in an environmentally and climate-friendly way. I don't see the point of changing my behaviour today for something that may happen in the future. Total 43 41 37 36 34 31 25 25 17 Gender Male Female 43 43 41 42 39 34 39 33 41 28 34 30 28 24 26 24 22 12 18-29 35 34 34 32 34 29 28 27 21 30-39 40 47 33 37 37 32 30 26 17 Age(years) 40-49 41 45 38 38 36 35 26 27 17 50-59 51 46 41 41 36 36 24 27 18 60-69 47 36 34 30 28 25 21 18 12 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 50 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total For the sake of the environment, we should all be willing to change our way of living. 90 I would be willing to do more to protect the environment if everyone acted like this. 84 I get annoyed when others try to tell me how to live. 73 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 66 Personally, I lack the financial means to do something for climate protection. 61 I fear that a fundamental change in our way of living and doing business will come at a high cost to me. 57 I am only willing to do something to protect the environment if my standard of living is not affected as a result. 54 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 51 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 44 Education Low Medium High 89 90 92 87 82 81 74 74 69 68 67 61 71 57 49 60 57 52 55 53 54 56 50 41 47 42 39 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 89 91 88 86 84 77 74 73 69 66 67 64 68 57 48 61 55 58 60 50 57 56 46 49 46 42 46 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 51 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Businesses know best how to implement the necessary change. Preserving jobs is more important than climate and environmental protection. Before I contribute to climate protection myself, others should take the first step. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Science and technology will solve the problem of climate change without us having to fundamentally change our way of living. Tackling climate change is detrimental to our businesses. I do not believe that I can contribute significantly to environmental protection with my behaviour. I find it difficult to shape my life in an environmentally and climate-friendly way. I don't see the point of changing my behaviour today for something that may happen in the future. Total 43 41 37 36 34 31 25 25 17 Education Low Medium High 48 41 40 43 40 42 41 36 29 38 34 34 32 37 33 33 30 32 24 28 24 24 27 24 16 18 15 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 48 41 42 44 39 49 39 34 42 40 34 35 34 34 41 35 30 33 26 26 25 28 23 24 17 16 20 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 52 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be willing to change our way of living. 47 52 72 54 52 24 39 52 40 37 65 I would be willing to do more to protect the environment if everyone acted like this. 33 47 32 38 32 18 30 33 37 30 42 I get annoyed when others try to tell me how to live. 26 22 22 27 27 23 25 31 33 32 22 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 23 21 28 23 12 12 23 25 36 24 28 Personally, I lack the financial means to do something for climate protection. 21 15 13 15 11 15 22 26 49 25 16 I am only willing to do something to protect the environment if my standard of living is not affected as a result. 16 18 15 16 13 11 13 15 18 24 12 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 16 15 8 9 11 13 18 12 32 20 11 I fear that a fundamental change in our way of living and doing business will come at a high cost to me. 15 11 10 12 7 15 14 17 26 19 12 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 14 12 8 11 9 12 12 20 16 22 12 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 53 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Before I contribute to climate protection myself, others should take the first step. 11 8 3 10 8 7 10 15 21 16 8 Tackling climate change is detrimental to our businesses. 10 8 3 11 3 12 12 16 13 15 6 Businesses know best how to implement the necessary change. 9 9 9 10 9 5 6 10 13 11 12 Preserving jobs is more important than climate and environmental protection. 9 8 1 10 5 13 9 10 12 18 2 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 8 10 3 6 6 4 8 6 11 15 7 Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 7 13 3 9 9 8 7 6 5 10 6 I do not believe that I can contribute significantly to environmental protection with my behaviour. 6 2 3 8 4 7 8 9 9 10 1 I find it difficult to shape my life in an environmentally and climate-friendly way. 5 4 4 6 5 3 4 3 10 10 2 I don't see the point of changing my behaviour today for something that may happen in the future. 4 4 1 3 5 6 5 4 3 11 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 54 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total For the sake of the environment, we should all be willing to change our way of living. 47 I would be willing to do more to protect the environment if everyone acted like this. 33 I get annoyed when others try to tell me how to live. 26 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 23 Personally, I lack the financial means to do something for climate protection. 21 I am only willing to do something to protect the environment if my standard of living is not affected as a result. 16 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 16 I fear that a fundamental change in our way of living and doing business will come at a high cost to me. 15 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 14 Gender Male Female 43 49 33 33 29 24 24 23 20 22 19 12 16 15 15 14 14 13 18-29 41 32 22 21 18 13 12 12 8 30-39 46 33 29 27 19 15 14 15 16 Age(years) 40-49 49 33 31 21 22 16 20 18 12 50-59 44 33 27 29 27 21 18 16 17 60-69 51 34 21 18 19 11 12 11 15 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 55 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Before I contribute to climate protection myself, others should take the first step. Tackling climate change is detrimental to our businesses. Businesses know best how to implement the necessary change. Preserving jobs is more important than climate and environmental protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. I do not believe that I can contribute significantly to environmental protection with my behaviour. I find it difficult to shape my life in an environmentally and climate-friendly way. I don't see the point of changing my behaviour today for something that may happen in the future. Total 11 10 9 9 8 7 6 5 4 Gender Male Female 12 10 12 8 9 9 12 7 9 7 9 6 9 4 5 6 7 2 18-29 7 6 8 5 6 7 6 4 3 30-39 10 9 8 11 7 8 9 6 6 Age(years) 40-49 11 11 9 9 10 10 7 5 5 50-59 15 14 11 14 12 8 7 7 5 60-69 9 10 11 6 4 4 3 4 2 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 56 Barriers to climate and environmentally conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total For the sake of the environment, we should all be willing to change our way of living. 47 I would be willing to do more to protect the environment if everyone acted like this. 33 I get annoyed when others try to tell me how to live. 26 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. 23 Personally, I lack the financial means to do something for climate protection. 21 I am only willing to do something to protect the environment if my standard of living is not affected as a result. 16 Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. 16 I fear that a fundamental change in our way of living and doing business will come at a high cost to me. 15 If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. 14 Education Low Medium High 43 46 53 34 32 34 27 26 24 25 24 18 30 18 10 15 16 18 18 14 15 17 14 12 15 13 13 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 46 47 49 34 33 27 27 25 28 23 21 31 28 18 10 17 14 19 17 14 17 19 13 10 16 13 15 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 57 Barriers to climate and environmentally conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Before I contribute to climate protection myself, others should take the first step. Tackling climate change is detrimental to our businesses. Businesses know best how to implement the necessary change. Preserving jobs is more important than climate and environmental protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. I do not believe that I can contribute significantly to environmental protection with my behaviour. I find it difficult to shape my life in an environmentally and climate-friendly way. I don't see the point of changing my behaviour today for something that may happen in the future. Total 11 10 9 9 8 7 6 5 4 Education Low Medium High 12 11 8 12 9 10 11 8 10 10 8 11 9 8 6 6 9 7 6 7 6 5 6 3 3 5 6 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 12 8 16 11 10 12 12 7 10 10 9 14 8 8 11 8 6 14 6 7 5 7 4 4 4 5 6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 58 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Every individual bears responsibility for leaving a liveable environment for future generations. Environmental protection is a matter of decency and civic duty. More environmental protection means more quality of life and health for all. Being in nature greatly enhances my quality of life. Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. I feel better when I buy products that have less impact on the environment and climate. I feel a strong connection with nature. The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. I feel personally responsible for the conservation of nature and the environment. Basis: 1,201 cases, total sample; figures in%. 66 29 41 57 38 41 60 34 51 50 42 71 47 44 72 47 43 82 35 52 11 2 35 52 10 3 42 44 12 2 28 54 15 3 30 50 16 4 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 59 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS Every individual bears responsibility for leaving a liveable environment for future generations. 95 98 98 97 98 Environmental protection is a matter of decency and civic duty. 95 98 97 94 94 More environmental protection means more quality of life and health for all. 94 92 99 92 99 Being in nature greatly enhances my quality of life. 92 97 96 93 94 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 91 95 97 93 98 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 90 90 98 89 95 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 87 91 94 88 90 I feel better when I buy products that have less impact on the environment and climate. 87 96 97 90 91 I feel a strong connection with nature. 86 94 89 94 86 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 88 93 83 88 I feel personally responsible for the conservation of nature and the environment. 80 86 90 89 89 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 92 92 97 96 89 99 93 92 97 95 88 100 92 94 98 98 85 98 88 91 91 94 85 95 88 88 91 89 78 97 86 83 91 91 84 94 83 83 86 84 80 95 81 79 91 78 79 94 78 85 90 82 82 95 82 78 82 68 75 94 69 71 83 68 73 90 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 60 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 95 Environmental protection is a matter of decency and civic duty. 95 More environmental protection means more quality of life and health for all. 94 Being in nature greatly enhances my quality of life. 92 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 91 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 90 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 87 I feel better when I buy products that have less impact on the environment and climate. 87 I feel a strong connection with nature. 86 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 I feel personally responsible for the conservation of nature and the environment. 80 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 94 96 95 94 92 96 91 93 89 92 89 90 84 89 83 90 86 87 82 82 78 81 18-29 94 94 90 88 93 87 86 87 80 80 78 30-39 92 95 92 91 87 86 84 84 82 82 78 Age(years) 40-49 95 94 95 93 90 90 86 83 86 80 79 50-59 96 94 95 94 89 90 85 87 90 80 79 60-69 97 96 97 94 94 93 92 91 93 90 82 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 61 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 95 Environmental protection is a matter of decency and civic duty. 95 More environmental protection means more quality of life and health for all. 94 Being in nature greatly enhances my quality of life. 92 Our economy must become more climate-friendly, otherwise there is a risk of economic damage. 91 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 90 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 87 I feel better when I buy products that have less impact on the environment and climate. 87 I feel a strong connection with nature. 86 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 82 I feel personally responsible for the conservation of nature and the environment. 80 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 97 94 95 96 93 96 96 93 93 94 90 93 90 92 89 92 88 89 85 88 88 88 85 87 89 86 85 79 83 87 78 80 81 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 96 94 96 94 96 88 94 95 94 92 92 91 90 90 92 91 90 87 89 87 88 88 86 85 88 86 87 84 82 84 81 79 80 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 62 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS Every individual bears responsibility for leaving a liveable environment for future generations. 66 67 88 76 78 More environmental protection means more quality of life and health for all. 60 58 84 62 68 Environmental protection is a matter of decency and civic duty. 57 58 75 63 68 Being in nature greatly enhances my quality of life. 50 54 67 50 57 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 47 50 68 45 52 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 47 52 69 46 53 I feel a strong connection with nature. 42 51 50 45 48 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 35 38 57 34 39 I feel better when I buy products that have less impact on the environment and climate. 35 42 49 38 46 I feel personally responsible for the conservation of nature and the environment. 30 44 45 33 37 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 28 25 50 32 32 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 50 54 77 64 50 84 38 50 69 61 48 81 39 47 61 57 43 76 29 45 58 50 38 74 32 39 48 46 43 58 25 40 47 44 36 68 24 35 52 38 39 62 21 22 37 33 32 61 16 23 39 24 36 57 11 16 32 18 29 53 13 23 24 27 26 48 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 63 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 66 More environmental protection means more quality of life and health for all. 60 Environmental protection is a matter of decency and civic duty. 57 Being in nature greatly enhances my quality of life. 50 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 47 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 47 I feel a strong connection with nature. 42 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 35 I feel better when I buy products that have less impact on the environment and climate. 35 I feel personally responsible for the conservation of nature and the environment. 30 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 28 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 65 67 56 63 54 59 51 49 51 42 44 48 43 42 37 34 32 38 32 28 31 26 18-29 66 55 55 38 43 50 29 30 32 28 22 30-39 62 57 50 49 37 40 37 35 36 26 28 Age(years) 40-49 67 60 59 54 50 43 42 32 34 26 29 50-59 64 59 57 53 49 45 50 36 35 31 29 60-69 72 65 61 54 52 53 51 45 38 36 36 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 64 Motivators of climate and environmentally conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 66 More environmental protection means more quality of life and health for all. 60 Environmental protection is a matter of decency and civic duty. 57 Being in nature greatly enhances my quality of life. 50 The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. 47 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 47 I feel a strong connection with nature. 42 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 35 I feel better when I buy products that have less impact on the environment and climate. 35 I feel personally responsible for the conservation of nature and the environment. 30 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 28 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 68 64 69 61 58 60 58 55 58 52 49 48 47 45 50 44 46 51 46 39 43 34 37 36 34 35 38 28 30 33 27 29 30 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 64 66 74 59 59 61 57 55 61 51 50 57 46 49 54 48 45 50 44 41 51 32 38 41 35 35 40 28 31 36 27 30 36 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 4 Changing our way of living and economies social-ecological transformation 66 Main findings Changing our way of living and economies Assessing the need for change • When asked whether a fundamental change in our way of livinf and doing business in Italy is necessary, 85% of respondents answered"Yes, definitely"(37%) or"rather yes"(48%). This contrasts with 13% who(rather) do not think fundamental change is necessary. A further 2% answered"I don't know". Attribution of responsibility- Which actors do too little? • In the opinion of the population, it is above all political parties that should be more committed to tackling climate change: 83% of respondents say political parties are(much) too little committed. • 77% think the government is doing(way) too little to tackle climate change. 74% see more responsibility on the part of trade unions, 72% want more responsibility on the part of businesses, and 65% think local governments(e.g. municipality/city) should do more. • That Citizens in their area are making(much) too little effort, say 65% of respondents. 58% think that the European Union does(way) too little. • Non-governmental organisations are less likely to be expected to increase efforts(38%). the scientific community is seen as having the least responsibility(Way too little/too little: 29%). social-ecological transformation 67 Main findings Changing our way of living and economies Attribution of responsibility- Which actors can contribute most to crisis management? • When it comes to addressing the climate and environmental crisis, the government is by far the most frequently cited of the three most influential actors(62%), followed by the European Union(46%). Citizens in their area and the scientific community are named third and fourth respectively(35% each). Businesses are seen as playing an influential role by 34%. These are followed by local governments(18%), political parties(15%), non-governmental organisations(12%) and trade unions(2%). Attitudes towards policies • 94% believe that politicians should pay much more attention to a socially just shaping of the change in our way of living and doing business(highest level of agreement"Fully agree": 45%). Almost as many respondents(92%) are in favour of more financial support for people with low incomes if the costs for electricity and heating or mobility increase due to climate protection measures(highest level of agreement: 49%). At the same time, two thirds of respondents(67%) feel uneasy at the idea of a fundamental change in our way of living and doing business, as they know from experience that many people will be worse off afterwards than before(highest level of agreement: 21%). • 93% support a more consistent switch to renewable energy(highest approval rating: 48%). 66% agree with the statement "It annoys me that climate policy is controlled by the EU, because this does insufficiently take into account the special features of our country"(highest level of agreement: 25%). social-ecological transformation 68 Main findings Changing our way of living and economies • 91% are in favour of support programmes that help businesses to switch to climate-friendly production processes and products(highest approval rating: 42%). 89% think that businesses need clear guidelines from the state in order to become climate-neutral(highest approval rating: 34%). Politicians should exert much more pressure on businesses to achieve climate-friendly production methods, say 88%(highest approval rating: 37%). Furthermore, 77% believe that politicians follow the guidelines of industry and businesses too closely(highest approval rating: 29%). • 84% think that, above all, strict and consistent laws are needed to preserve an environment worth living in for us and future generations(highest level of agreement: 31%). 70%, however, say that there are already enough guidelines for a fundamental change in our way of living and doing business- if these were implemented, we would be on the right track (highest approval rating: 17%). • 83% believe that jobs affected by structural change should be preserved as long as possible if there are no suitable alternatives(highest level of agreement: 24%). Meanwhile, 67% say that structural change measures should be enforced even if jobs are lost as a result(highest level of agreement: 19%). • 78% agree that low-income, ethnic or other minorities should not be more affected by environmental pollution than other population groups(highest level of agreement: 33%). social-ecological transformation 69 Main findings Changing our way of living and economies Assessment of measures in nature, environmental and climate protection • Mobility: 94% of respondents are in favour of reducing local public transport fares(highest level of agreement"I fully support": 56%). 94% are in favour of expanding the transport network and the frequency of local public transport(highest approval rating: 53%). More charging stations for electric or hybrid vehicles are supported by 86%(highest approval rating: 42%), the promotion of electric vehicles by 80%(highest approval rating: 41%), a climate tax on airline tickets by 55%(highest approval rating: 19%) and the introduction of a car toll(so that someone who drives a lot has to pay more) by 35%(highest approval rating: 12%). • Energy: 89% are in favour of mandatory solar for public buildings and new private buildings(highest level of approval: 51%). 88% are in favour of cooperative membership(highest approval rating: 35%) and 87% of respondents are in favour of building more wind turbines(highest approval rating: 41%). • Technology/innovation/business: 95% of respondents are in favour of promoting the development of climate-friendly products and technologies(highest approval rating: 54%). 90% are in favour of labelling climate-friendly products (highest approval rating: 42%). Reducing subsidies that are harmful to the climate is supported by 76%(highest approval rating: 31%) and making products that are harmful to the climate more expensive by 70%(highest approval rating: 29%). social-ecological transformation 70 Main findings Changing our way of living and economies • Education: 95% support an improvement of school education in the field of environmental and climate protection (highest level of agreement: 64%). 91% support training or further training(or retraining) for workers in jobs that will no longer be needed in the future(highest level of support: 50%). • Housing: 94% approve of financial support for cost-efficient heating and thermal systems(e.g. heat pump)(highest approval level: 47%). 93% support state funding for the renovation of buildings for thermal insulation(highest approval rating: 52%). 91% support government subsidies for private households to use renewable energy(highest approval rating: 50%), and 87% approve of legal regulations on the energy efficiency of electrical household appliances(highest approval rating: 39%). Attitudes towards the energy and heat transition • 97% of respondents agree that workers affected by the switch to renewable energy(e.g. job loss) should be helped to retrain for alternative jobs(highest level of agreement"Fully agree": 57%). Furthermore, 94% think that the affected employees should be supported financially(compensation payments, severance payments, etc.)(highest level of agreement: 49%). social-ecological transformation 71 Main findings Changing our way of living and economies • 94% of respondents believe that private households that want to use renewable energy(e.g. solar electricity, solar heating or heat pump) should be financially supported(highest level of agreement: 53%). In addition, 94% agree that the development of energy communities should be supported by the government(highest level of agreement: 44%). • 89% of respondents believe that citizens should participate in public and political life(e.g. citizens' forums, planning advisory boards) in order to help shape the community(highest level of agreement: 35%). • According to 85% of the respondents, regions and municipalities affected by the conversion of electricity and heat supply to renewable energy(e.g. coal mining, natural gas, oil regions) should receive financial support(highest level of agreement: 33%). Furthermore, 68% think new industries should be actively located in the affected regions and municipalities(highest level of agreement: 24%). • 57% of respondents can imagine taking an active part in shaping their community's energy supply, with 14% saying they could"definitely" imagine doing so. Asked whether they could imagine generating their own energy, 7% say they already do, 47% say they could"definitely" imagine it and 24% say they could"rather" imagine it. social-ecological transformation 72 Main findings Changing our way of living and economies • 71% would"approve" of the construction of a solar park in their community if the profits generated by it benefited the community. Another 27% would accept it, only 2% would oppose it. The construction of a wind park in their community would be"fine" by 59%(if the profits generated by it benefit the community). Another 32% would accept it, 9% would oppose it. • To fight climate change, it is necessary to heat differently in the coming years. Four out of five respondents(79%) think this should be done via more public subsidies for climate-neutral technologies and the replacement of heating. On the other hand, 5% support bans and 2% higher prices for oil, gas and coal. The remaining 14% of respondents are not in favour of any of the options mentioned. • When asked whether renewable energy has become more important since the outbreak of the Russia-Ukraine conflict, 39% answer"yes, renewable energy has become more important". Another 31% answer with"rather yes". In contrast, 20% answered with"rather not" and 10% with"no, renewable energy has not become more important". social-ecological transformation 73 Assessment of the need for change In your opinion, is there a need for a fundamental change in our way of living and doing business in Italy? Basis: 1,201 cases, total sample; figures in%. Yes Yes, definitely Rather yes No No, not really No, not at all Don't know 37 85 48 11 13 2 2 social-ecological transformation 74 Assessment of the need for change In your opinion, is there a need for a fundamental change in our way of living and doing business in Italy? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total EST INT PER COS ADA CMS TRA CMA SEN PRO 85 89 97 85 94 79 84 81 76 82 96 37 34 53 37 41 20 35 35 32 38 56 48 56 44 48 53 59 49 46 43 44 40 13 11 3 14 5 20 15 14 20 16 2 11 9 3 14 5 18 12 12 19 10 2 2 2--- 2 3 3 2 6 2 -- 1 1 1 1 5 4 2 2 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 75 Assessment of the need for change In your opinion, is there a need for a fundamental change in our way of living and doing business in Italy? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 85 37 48 13 11 2 2 Gender Male Female 84 86 36 37 48 49 15 11 13 9 2 2 1 3 18-29 93 37 56 7 6 1 30-39 89 38 51 10 8 1 2 Age(years) 40-49 85 37 47 14 11 3 1 50-59 80 37 44 17 14 2 3 60-69 82 36 46 15 14 1 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 76 Assessment of the need for change In your opinion, is there a need for a fundamental change in our way of living and doing business in Italy? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 85 37 48 13 11 2 2 Education Low Medium High 79 89 90 34 38 39 45 51 50 17 11 10 16 8 7 1 2 3 4 0 0 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 87 86 84 37 38 40 50 48 44 11 13 15 9 12 11 2 2 4 2 1 1 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 77 Attribution of responsibility What do you think: Are the following actors doing too much or too little to address climate change? The scientific community Non-governmental organisations (e.g. local environmental movements) Citizens in their area TOO LITTLE 29 38 65 European Union 58 Local government at place of residence(e.g. municipality/city) 65 Businesses 72 Government 77 Trade unions 74 Political parties 83 Basis: 1,201 cases, total sample; figures in%. 15 16 22 22 31 37 43 5 24 10 28 50 42 43 50 46 37 40 Way too little Too little 32 27 21 19 18 16 11 9 7 Just right TOO MUCH 28 4 32 21 6 27 71 8 96 15 82 10 61 7 52 7 41 5 32 5 Way too much Too much Don't know 7 8 6 8 7 5 5 12 5 social-ecological transformation 78 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 7 6 7 6 10 16 14 8 18 20 72 78 81 70 68 10 11 7 14 12 18 19 17 24 18 65 66 72 58 62 15 16 10 16 21 19 17 25 23 24 58 65 62 53 51 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 5 7 9 2 12 6 19 18 8 14 22 11 68 69 68 73 61 82 6 5 10 8 14 9 26 13 19 12 18 17 58 76 55 73 63 73 18 12 16 24 17 9 52 64 59 strongly overrepresented overrepresented 6 22 14 9 25 20 73 48 61 strongly underrepresented underrepresented social-ecological transformation 79 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 7 10 2 12 5 7 7 10 2 12 1 11 11 10 14 9 18 9 11 7 13 4 77 77 88 70 81 69 78 65 84 69 93 8 9 6 11 13 8 5 11 3 13 9 21 22 16 26 17 30 21 20 15 20 16 65 66 76 57 60 54 68 55 74 61 74 5 5 2 7 6 9 10 10 12 14 74 79 78 69 69 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 6 3 11 10 5 4 70 83 66 strongly overrepresented overrepresented - 11 3 4 12 12 80 67 80 strongly underrepresented underrepresented social-ecological transformation 80 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total EST INT PER COS 5 8 1 5 5 7 5 4 11 9 83 85 92 80 84 27 26 41 36 35 27 20 32 27 36 38 50 24 28 25 32 33 47 35 28 32 33 30 36 48 29 31 20 25 20 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 4 4 7 1 7 10 5 3 5 10 8 79 84 73 87 77 91 25 18 26 14 25 33 29 25 22 23 27 36 38 48 36 48 41 28 30 33 23 40 24 31 23 37 26 strongly overrepresented overrepresented 19 33 42 28 26 28 41 35 25 strongly underrepresented underrepresented social-ecological transformation 81 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 7 16 72 10 18 65 15 19 58 Gender Male Female 6 8 19 12 72 71 10 8 19 17 67 65 19 11 21 18 57 61 18-29 30-39 Age(years) 40-49 50-59 60-69 9 10 6 7 2 17 17 16 13 15 69 67 71 74 75 9 8 12 8 8 22 19 15 17 20 64 62 67 69 65 19 18 16 28 22 17 48 52 60 strongly overrepresented overrepresented 12 12 17 14 65 65 strongly underrepresented underrepresented social-ecological transformation 82 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 7 11 77 8 21 65 5 9 74 Gender Male Female 9 6 14 8 75 79 9 8 26 16 61 68 6 5 10 7 76 72 18-29 30-39 Age(years) 40-49 50-59 60-69 8 7 9 5 6 10 8 10 11 15 78 77 76 79 73 9 10 9 9 6 21 21 19 21 22 63 60 67 64 66 6 7 6 13 10 9 70 70 73 strongly overrepresented overrepresented 6 3 7 7 77 80 strongly underrepresented underrepresented social-ecological transformation 83 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little the scientific community Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 5 7 83 27 27 38 32 32 29 Gender Male Female 5 4 7 7 84 81 29 25 28 27 39 37 34 30 36 28 26 32 18-29 30-39 Age(years) 40-49 50-59 60-69 4 6 6 3 3 10 6 5 7 7 84 80 82 85 83 39 30 25 24 19 28 25 25 28 30 30 33 41 42 41 42 37 31 34 31 26 20 23 35 strongly overrepresented overrepresented 27 27 36 32 33 32 strongly underrepresented underrepresented social-ecological transformation 84 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 7 16 72 10 18 65 15 19 58 Education Low Medium High 5 7 10 14 17 14 70 72 72 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 8 6 7 16 15 22 70 74 68 9 9 12 18 18 21 64 69 61 10 9 14 17 19 24 67 67 56 11 17 21 13 22 27 64 58 49 14 16 20 20 18 28 60 61 46 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 85 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 7 11 77 8 21 65 5 9 74 Education Low Medium High 5 6 13 10 12 10 76 79 74 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 7 8 9 12 10 13 76 78 74 9 7 13 20 21 22 63 68 58 11 7 14 18 23 24 64 66 56 6 4 8 7 10 11 73 77 69 6 5 10 8 9 9 72 77 73 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 86 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,201 cases, total sample; figures in%. Total 5 7 83 27 27 38 32 32 29 Education Low Medium High 3 4 7 7 7 8 81 86 81 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 5 4 6 7 7 7 82 84 80 24 27 35 25 28 30 39 40 30 28 26 32 27 28 31 38 39 32 26 32 44 31 33 31 32 30 20 27 35 39 31 34 32 34 26 25 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 87 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three actors you regard as being most influential. Government European Union Citizens in their area The scientific community Businesses Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,201 cases, total sample; figures in%. 62 46 35 35 34 18 15 12 2 4 social-ecological transformation 88 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three actors you regard as being most influential. Government European Union Citizens in their area The scientific community Businesses Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Total EST INT PER COS 62 74 69 66 54 46 53 50 53 53 35 37 40 39 32 35 37 37 37 34 34 33 44 37 37 18 19 14 19 19 15 10 15 9 15 12 13 8 9 15 2 -- 1 5 4 --- 4 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 61 62 58 60 56 61 45 38 41 38 40 54 30 34 40 31 32 33 32 35 34 36 36 32 28 31 32 39 26 40 18 21 15 24 15 16 16 16 20 17 12 18 11 9 11 14 12 18 2 4 2 2 5 1 6 3 8 5 9 2 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 89 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three actors you regard as being most influential. Government European Union Citizens in their area The scientific community Businesses Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,201 cases, total sample; figures in%. Total 62 46 35 35 34 18 15 12 2 4 Gender Male Female 64 60 46 45 35 35 39 31 34 34 17 19 15 15 8 15 2 2 3 5 18-29 62 57 30 36 34 14 15 13 2 2 30-39 64 43 32 38 33 16 12 9 3 5 Age(years) 40-49 55 46 37 36 35 15 16 12 3 5 50-59 64 39 32 33 34 24 16 11 2 4 60-69 68 45 41 32 33 20 13 13 1 4 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 90 Attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please state up to three actors you regard as being most influential. Government European Union Citizens in their area The scientific community Businesses Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,201 cases, total sample; figures in%. Total 62 46 35 35 34 18 15 12 2 4 Education Low Medium High 58 65 65 39 49 50 34 34 37 34 36 33 34 33 35 20 16 20 16 15 12 16 10 8 2 2 3 6 3 1 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 60 62 61 47 44 46 34 38 28 34 36 29 33 36 34 17 18 16 15 14 16 14 11 14 3 2 3 4 3 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 91 Attitudes towards policies(1) To what extent do you agree with the following statements? Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. We need a more consistent shift to renewable energy. People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. There should be support programmes to help businesses switch to climate-friendly production processes and products. The businesses need clear guidelines from the state in order to become climate neutral. Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Basis: 1,201 cases, total sample; figures in%. 45 49 51 48 45 61 49 43 71 42 49 72 34 55 92 37 51 93 31 53 13 3 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 92 Attitudes towards policies(2) To what extent do you agree with the following statements? If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) than other population groups. Politicians follow the guidelines of industry and businesses too closely. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. Structural change measures should be enforced even if jobs are lost as a result. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. It annoys me that climate policy is controlled by the EU, because this does insufficiently take into account the specifics of our country. Basis: 1,201 cases, total sample; figures in%. 24 33 29 17 19 21 25 59 45 48 53 48 46 41 Fully agree Somewhat agree 14 3 16 6 20 3 26 4 26 7 28 5 26 8 Somewhat disagree Completely disagree social-ecological transformation 93 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 94 94 95 93 95 91 94 96 98 87 97 We need a more consistent shift to renewable energy. 93 97 97 94 96 88 90 95 96 88 98 People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 92 89 96 92 95 88 93 94 96 90 89 There should be support programmes to help businesses switch to climate-friendly production processes and products. 91 95 91 88 89 88 91 96 95 86 97 The businesses need clear guidelines from the state in order to become climate neutral. 89 91 96 84 84 88 89 89 89 83 96 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 88 92 96 88 95 85 85 89 88 77 91 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 84 97 93 85 91 79 83 80 79 74 91 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 94 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 83 84 74 80 82 83 85 92 91 84 79 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 78 76 81 75 81 80 80 81 75 78 73 than other population groups. Politicians follow the guidelines of industry and businesses too closely. 77 80 77 76 81 72 79 74 84 70 85 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 70 76 55 73 68 66 71 74 74 73 68 Structural change measures should be enforced even if jobs are lost as a result. 67 77 71 69 72 62 60 63 62 66 75 The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. 67 64 41 57 62 75 76 76 77 74 53 It annoys me that climate policy is controlled by the EU, because this does insufficiently take into account the specifics of our country. 66 70 37 55 56 67 75 78 84 70 59 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 94 We need a more consistent shift to renewable energy. 93 People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 92 There should be support programmes to help businesses switch to climate-friendly production processes and products. 91 The businesses need clear guidelines from the state in order to become climate neutral. 89 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 88 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 84 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 93 94 92 95 92 92 90 92 88 89 86 89 84 85 95 18-29 92 94 90 89 86 88 83 30-39 91 Age(years) 40-49 93 50-59 96 90 93 93 88 94 92 90 93 90 87 90 90 84 87 88 84 81 82 60-69 96 96 95 94 90 92 93 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 83 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 78 than other population groups. Politicians follow the guidelines of industry and businesses too closely. 77 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 70 Structural change measures should be enforced even if jobs are lost as a result. 67 The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. 67 It annoys me that climate policy is controlled by the EU, because this does insufficiently take into account the specifics of our country. 66 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 83 84 79 77 78 76 67 72 69 65 64 70 64 69 96 18-29 77 76 72 59 74 59 48 30-39 78 Age(years) 40-49 88 50-59 88 78 80 78 76 78 79 65 67 74 70 66 65 62 71 72 64 70 75 60-69 85 79 81 82 60 67 69 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 97 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 94 We need a more consistent shift to renewable energy. 93 People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 92 There should be support programmes to help businesses switch to climate-friendly production processes and products. 91 The businesses need clear guidelines from the state in order to become climate neutral. 89 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 88 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 84 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 96 92 92 95 92 94 95 90 93 94 90 90 91 88 88 89 88 87 84 85 84 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 95 94 89 92 94 93 94 92 89 90 93 90 90 88 93 87 88 91 84 85 84 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 98 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 83 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 78 than other population groups. Politicians follow the guidelines of industry and businesses too closely. 77 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 70 Structural change measures should be enforced even if jobs are lost as a result. 67 The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. 67 It annoys me that climate policy is controlled by the EU, because this does insufficiently take into account the specifics of our country. 66 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 89 81 80 78 80 74 78 77 75 75 66 68 63 71 67 75 65 55 76 63 52 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 86 82 83 81 76 73 74 79 78 71 69 70 67 67 66 71 63 58 66 67 61 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 99 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 49 42 49 42 58 We need a more consistent shift to renewable energy. 48 50 64 51 57 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 45 38 57 41 53 There should be support programmes to help businesses switch to climate-friendly production processes and products. 42 44 50 43 42 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 37 38 58 34 43 The businesses need clear guidelines from the state in order to become climate neutral. 34 40 46 32 42 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 33 23 48 32 42 than other population groups. Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 35 49 58 63 48 58 36 40 44 47 40 69 31 44 43 53 40 64 27 36 50 46 41 50 15 34 43 40 26 55 16 28 33 38 33 52 19 34 33 38 27 50 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 100 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 31 40 46 28 30 14 27 33 35 23 52 Politicians follow the guidelines of industry and businesses too closely. 29 27 39 27 34 11 29 27 32 30 45 It annoys me that climate policy is controlled by the EU, because this does not take the the particularities of our country are insufficiently taken into account. 25 26 10 14 21 22 30 34 36 29 22 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 24 25 13 25 23 15 23 28 34 29 31 The idea of a fundamental change in our businesses and ways of life worries me. I know from experience that many people will be worse off than before. 21 20 12 18 18 18 19 26 30 25 17 Structural change measures should be enforced even if jobs are lost as a result. 19 20 26 25 16 10 16 26 15 20 19 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 17 22 15 18 15 10 19 20 16 19 20 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 49 We need a more consistent shift to renewable energy. 48 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 45 There should be support programmes to help businesses switch to climate-friendly production processes and products. 42 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 37 The businesses need clear guidelines from the state in order to become climate neutral. 34 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 33 than other population groups. Basis: 1,201 cases, total sample; figures in%. Gender Male Female 51 48 50 47 45 45 40 44 38 35 33 35 35 32 101 18-29 47 49 39 36 31 30 32 30-39 43 Age(years) 40-49 53 50-59 52 45 50 46 44 43 51 43 49 40 31 37 38 34 36 36 34 33 36 60-69 49 51 46 42 46 35 30 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 31 Politicians follow the guidelines of industry and businesses too closely. 29 It annoys me that climate policy is controlled by the EU, because this does not take the the particularities of our country are insufficiently taken into account. 25 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 24 The idea of a fundamental change in our businesses and ways of life worries me. I know from experience that many people will be worse off than before. 21 Structural change measures should be enforced even if jobs are lost as a result. 19 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 17 Basis: 1,201 cases, total sample; figures in%. Gender Male Female 32 30 33 26 24 25 24 25 18 23 20 17 18 17 102 18-29 21 24 11 19 16 18 14 30-39 30 Age(years) 40-49 31 50-59 36 28 32 30 24 30 29 24 31 23 16 24 25 21 19 20 12 18 20 60-69 37 29 27 23 19 15 22 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 103 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. 49 We need a more consistent shift to renewable energy. 48 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 45 There should be support programmes to help businesses switch to climate-friendly production processes and products. 42 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 37 The businesses need clear guidelines from the state in order to become climate neutral. 34 Low-income, ethnic or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, development of green spaces) 33 than other population groups. Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 55 46 44 47 48 50 48 44 43 41 42 43 38 35 37 33 34 36 35 35 26 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 56 46 45 49 48 56 45 46 48 43 42 43 33 39 43 36 34 43 34 33 34 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 104 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Total 31 Politicians follow the guidelines of industry and businesses too closely. 29 It annoys me that climate policy is controlled by the EU, because this does not take the the particularities of our country are insufficiently taken into account. 25 If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. 24 The idea of a fundamental change in our businesses and ways of life worries me. I know from experience that many people will be worse off than before. 21 Structural change measures should be enforced even if jobs are lost as a result. 19 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 17 Basis: 1,201 cases, total sample; figures in%. Education Low Medium High 33 29 33 30 30 24 30 24 16 27 24 17 24 18 17 20 17 21 18 17 16 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 31 31 38 27 31 29 25 23 27 27 22 25 23 18 22 19 19 17 18 18 17 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 105 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? MOBILITY Opposition Reduce public transport fares 6 Extend the transport network and the frequency of local public transport 6 More charging points for electric or hybrid vehicles 14 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 20 Carbon tax on airline tickets 45 Introduce a car toll so that someone who drives a lot has to pay more 65 Basis: 1,201 cases, total sample; figures in%. 11 26 Support 15 15 4 10 7 13 34 39 38 56 94 41 53 94 44 42 86 39 41 80 36 19 55 23 12 35 I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 106 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? ENERGY Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community Construction of more wind turbines TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Basis: 1,201 cases, total sample; figures in%. Opposition 11 12 13 5 10 24 30 38 2 10 3 10 38 53 46 51 35 41 Support 89 88 87 14 28 5 19 7 23 41 54 95 48 42 90 45 31 76 41 29 70 I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 107 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? EDUCATION Opposition Improve school education in the field of environmental and climate protection 5 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 9 HOUSING Financial support for cost-efficient heating and thermal systems (e.g. heat pump) 6 State funding for the renovation of buildings for thermal insulation 7 State subsidies for private households if they use renewable energy(for heating, electricity generation) 9 Legal regulations on the energy efficiency of electrical household appliances 13 Basis: 1,201 cases, total sample; figures in%. 14 27 31 41 Support 64 95 50 91 15 25 27 3 10 47 41 41 48 47 94 52 93 50 91 39 87 I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 108 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging points for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot has to pay more Total EST INT PER COS ADA CMS TRA CMA SEN PRO 94 98 97 94 95 90 96 92 96 86 98 94 97 100 92 97 90 93 93 96 90 99 86 90 95 89 95 86 77 85 79 83 94 80 89 88 84 89 80 69 80 73 73 88 55 66 62 48 59 46 49 60 52 50 66 35 47 42 38 43 28 28 34 25 40 34 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 109 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging points for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot has to pay more Total 94 94 86 80 55 35 Gender Male Female 93 94 94 94 85 88 78 82 56 53 38 32 18-29 30-39 Age(years) 40-49 50-59 60-69 92 94 93 96 92 92 93 95 94 97 90 88 87 82 86 82 80 82 78 79 49 48 50 58 68 35 33 32 35 41 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 110 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". MOBILITY Reduce public transport fares Extend the transport network and the frequency of local public transport More charging points for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot has to pay more Total 94 94 86 80 55 35 Education Low Medium High 95 94 93 95 94 94 86 85 90 80 79 83 57 54 52 31 36 42 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 94 94 91 96 94 94 90 86 85 85 79 75 58 54 43 34 34 42 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 111 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Introduce a car toll so that someone who drives a lot has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging points for electric or hybrid vehicles Reduce public transport fares Extend the transport network and the frequency of local public transport Total EST INT PER COS ADA CMS TRA CMA SEN PRO 65 53 58 62 57 72 72 66 75 60 66 45 34 38 52 41 54 51 40 48 50 34 20 11 12 16 11 20 31 20 27 27 12 14 10 5 11 5 14 23 15 21 17 6 6 2 3 6 5 10 4 8 4 14 2 6 3- 8 3 10 7 7 4 10 1 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 112 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Introduce a car toll so that someone who drives a lot has to pay more 65 62 68 65 67 68 65 59 Carbon tax on airline tickets 45 44 47 51 52 50 42 32 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 20 22 18 18 20 18 22 21 More charging points for electric or hybrid vehicles 14 15 12 10 12 13 18 14 Reduce public transport fares 6 7 6 8 6 7 4 8 Extend the transport network and the frequency of local public transport 6 6 6 8 7 5 6 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 113 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". MOBILITY Total Education Low Medium High Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) Introduce a car toll so that someone who drives a lot has to pay more 65 69 64 58 66 66 58 Carbon tax on airline tickets 45 43 46 48 42 46 57 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 20 20 21 17 15 21 25 More charging points for electric or hybrid vehicles 14 14 15 10 10 14 15 Reduce public transport fares 6 5 6 7 6 6 9 Extend the transport network and the frequency of local public transport 6 5 6 6 4 6 6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 114 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ENERGY Compulsory solar energy for public buildings and new private buildings 89 95 97 88 92 85 84 86 87 82 99 Membership in a cooperative/energy community 88 94 95 89 94 84 87 89 88 73 98 Construction of more wind turbines 87 93 93 80 91 83 89 86 87 80 92 TECHNOLOGY/INNOVATIONS/THE BUSINESSES Promote the development of climate-friendly products and technologies more strongly 95 96 100 97 99 92 97 94 93 87 98 Labelling of climate-friendly products 90 93 99 91 94 89 89 94 92 77 98 Reduce subsidies that are harmful to the climate 76 86 79 69 84 70 71 77 73 78 82 Making climate-damaging products more expensive 70 79 77 68 72 68 66 72 62 70 75 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 115 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". ENERGY Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community Construction of more wind turbines TECHNOLOGY/INNOVATIONS/THE BUSINESSES Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total 89 88 87 95 90 76 70 Gender Male Female 89 88 87 89 86 88 95 95 88 93 73 79 69 72 18-29 30-39 Age(years) 40-49 50-59 60-69 89 86 87 90 92 87 85 91 86 91 87 86 87 89 86 94 94 94 96 96 91 88 89 92 94 74 72 74 81 77 66 65 68 72 80 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 116 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". ENERGY Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community Construction of more wind turbines TECHNOLOGY/INNOVATIONS/THE BUSINESSES Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total 89 88 87 95 90 76 70 Education Low Medium High 89 89 89 89 88 86 87 87 87 95 95 95 93 89 90 74 79 74 68 72 73 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 89 89 84 89 88 87 86 87 89 94 95 96 92 90 88 77 75 81 69 71 79 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 117 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it“. ENERGY Construction of more wind turbines Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive Reduce subsidies that are harmful to the climate Labelling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Total EST INT PER COS ADA CMS TRA CMA SEN PRO 13 7 12 6 11 5 7 20 9 17 11 14 13 20 8 5 11 6 16 13 11 12 27 2 3 12 8 15 16 14 13 18 1 30 21 23 32 28 32 34 28 38 30 25 24 14 21 31 16 30 29 23 27 22 18 10 7 1 9 6 11 11 6 8 23 2 5 4- 3 1 8 3 6 7 13 2 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 118 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it“. ENERGY Construction of more wind turbines Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive Reduce subsidies that are harmful to the climate Labelling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Total 13 12 11 30 24 10 5 Gender Male Female 14 12 13 11 11 12 31 28 27 21 12 7 5 5 18-29 30-39 Age(years) 40-49 50-59 60-69 13 14 13 11 14 13 15 9 14 9 11 14 13 10 8 34 35 32 28 20 26 28 26 19 23 9 12 11 8 6 6 6 6 4 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 119 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it“. ENERGY Construction of more wind turbines Membership in a cooperative/energy community Compulsory solar energy for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive Reduce subsidies that are harmful to the climate Labelling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Total 13 12 11 30 24 10 5 Education Low Medium High 13 13 13 11 12 14 11 11 11 32 28 27 26 21 26 7 11 10 5 5 5 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 14 13 11 11 12 13 11 11 16 31 29 21 23 25 19 8 10 12 6 5 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 120 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Improve school education in the field of environmental and climate protection 95 98 100 95 100 92 97 99 96 88 97 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 91 94 98 93 97 87 95 88 92 79 99 HOUSING Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 94 97 99 96 97 94 94 94 95 84 99 State funding for the renovation of buildings for thermal insulation 93 97 95 92 97 94 90 95 96 82 99 State subsidies for private households if they use renewable energy(for heating, electricity generation) 91 96 96 94 92 90 89 95 87 84 95 Legal regulations on the energy efficiency of electrical household appliances(e.g. Energy class refrigerator) 87 89 90 86 94 88 85 86 86 78 92 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 121 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 EDUCATION Improve school education in the field of environmental and climate protection 95 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 91 HOUSING 96 96 91 92 96 96 94 96 97 91 93 92 89 94 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 94 93 96 93 96 95 94 94 State funding for the renovation of buildings for thermal insulation 93 State subsidies for private households if they use renewable energy(for heating, electricity generation) 91 Legal regulations on the energy efficiency of electrical household appliances 87 92 94 91 92 86 88 92 94 93 92 94 88 93 93 89 94 86 88 83 87 91 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 122 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree". Total EDUCATION Improve school education in the field of environmental and climate protection 95 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 91 HOUSING Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 94 State funding for the renovation of buildings for thermal insulation 93 State subsidies for private households if they use renewable energy(for heating, electricity generation) 91 Legal regulations on the energy efficiency of electrical household appliances 87 Education Low Medium High 96 96 96 90 92 92 95 94 94 95 92 91 92 90 93 88 86 86 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 96 96 95 91 92 94 96 94 96 94 93 93 94 91 88 86 87 91 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 123 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 9 6 2 7 3 13 5 12 8 21 1 Improve school education in the field of environmental and climate protection 5 2- 5- 8 3 1 4 12 3 HOUSING Legal regulations on the energy efficiency of electrical household appliances 13 11 10 14 6 12 15 14 14 22 8 State subsidies for private households if they use renewable energy(for heating, electricity generation) 9 4 4 6 8 10 11 5 13 16 5 State funding for the renovation of buildings for thermal insulation 7 3 5 8 3 6 10 5 4 18 1 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 6 3 1 4 3 6 6 6 5 16 1 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 124 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 9 Improve school education in the field of environmental and climate protection 5 HOUSING Legal regulations on the energy efficiency of electrical household appliances 13 State subsidies for private households if they use renewable energy(for heating, electricity generation) 9 State funding for the renovation of buildings for thermal insulation 7 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 6 Gender Male Female 9 8 4 4 14 12 9 8 8 6 7 4 18-29 30-39 Age(years) 40-49 50-59 60-69 9 7 8 11 6 4 4 6 4 3 14 12 17 13 9 12 7 7 11 6 8 6 7 8 6 7 4 5 6 6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 125 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it". Total EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed in the future 9 Improve school education in the field of environmental and climate protection 5 HOUSING Legal regulations on the energy efficiency of electrical household appliances 13 State subsidies for private households if they use renewable energy(for heating, electricity generation) 9 State funding for the renovation of buildings for thermal insulation 7 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 6 Education Low Medium High 10 8 8 4 4 4 12 14 14 8 10 7 5 8 9 5 6 6 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 9 8 6 4 4 5 14 13 9 6 9 12 6 7 7 4 6 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 126 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.... ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ...affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). Basis: 1,201 cases, total sample; figures in%. 57 40 3 49 45 51 53 41 51 44 50 51 35 54 10 1 33 52 12 3 24 44 22 10 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 127 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 97 97 100 96 98 94 97 99 100 92 98 ...affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 94 97 94 92 92 90 95 98 97 89 94 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 94 96 94 93 92 89 96 98 96 90 95 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 94 94 97 92 95 91 95 98 94 85 98 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 89 96 94 92 90 88 86 85 86 79 94 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 85 90 78 90 87 80 88 86 81 87 84 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 68 80 60 74 67 68 70 58 63 77 61 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 128 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree/ Somewhat agree". Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 97 ...affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 94 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 94 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 94 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 89 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 85 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 68 Gender Male Female 96 97 93 94 93 94 93 94 88 89 83 87 67 70 18-29 95 90 91 91 90 86 72 30-39 97 92 94 95 85 86 69 Age(years) 40-49 97 95 94 95 87 86 69 50-59 98 95 94 93 89 82 66 60-69 97 96 95 93 91 85 66 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 129 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree/ Somewhat agree". Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 97 ...affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 94 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 94 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 94 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 89 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 85 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 68 Education Low Medium High 99 96 96 97 92 91 95 92 94 95 93 90 88 88 88 85 84 87 65 67 77 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 97 97 94 94 94 89 95 94 91 94 93 92 88 89 86 86 84 82 69 66 70 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 130 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 57 54 70 52 52 38 65 58 72 49 69 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 53 53 59 49 52 37 49 64 65 49 56 ...affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 49 47 52 47 48 33 49 53 63 46 58 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 44 43 53 48 51 29 44 44 53 34 55 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 34 40 46 42 41 19 28 33 35 30 44 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 33 36 36 38 32 22 34 32 34 35 39 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 24 32 23 30 21 15 28 16 19 22 31 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 131 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree". Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 57 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 53 ...affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 49 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 44 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 34 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 33 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 24 Gender Male Female 57 58 54 51 49 49 45 43 37 32 32 34 24 23 18-29 48 40 44 40 32 36 21 30-39 52 49 47 40 33 37 20 Age(years) 40-49 59 51 52 45 29 34 24 50-59 62 60 55 47 37 33 26 60-69 62 59 45 47 41 27 24 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 132 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.… Response category:"Fully agree". Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 57 ...private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps, should be financially supported. 53 ...affected employees(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay, etc. 49 ...the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 44 ...citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) to help shape the community. 34 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 33 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 24 Education Low Medium High 63 53 54 59 49 48 52 46 50 46 42 47 35 33 38 31 34 38 20 23 32 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 59 55 61 56 52 52 53 47 48 45 44 48 34 35 36 35 32 36 26 21 31 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 133 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping the energy supply of your community? 10 14 33 57 43 Yes, definitely Somewhat, yes No, not really No, not at all Basis: 1,201 cases, total sample; figures in%. Could you imagine generating your own energy? 87 14 24 47 78 I already generate my own energy Yes, definitely Somewhat, yes No, not really No, not at all How would you evaluate the construction of a solar park or a wind park in your community if the profits it generates benefit the community? Solar park 2 27 Wind park 9 32 59 71 I think that would be good I would accept it I would reject it social-ecological transformation 134 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? Total EST INT PER COS ADA CMS TRA CMA SEN PRO YES 57 74 63 68 75 49 48 49 32 57 73 Yes, definitely 14 23 14 21 21 6 11 9 6 17 23 Somewhat, yes 43 51 48 47 54 44 37 40 26 40 50 NO 43 26 37 32 25 51 52 51 68 43 27 No, not really 33 24 32 26 23 38 42 39 46 27 22 No, not at all 10 3 6 6 2 13 9 12 22 16 5 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 135 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 57 14 43 43 33 10 Gender Male Female 67 48 17 11 49 36 33 52 26 40 8 12 18-29 64 16 47 36 29 8 30-39 59 15 44 41 31 10 Age(years) 40-49 55 13 41 45 35 10 50-59 55 11 44 45 34 11 60-69 55 16 39 45 34 10 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 136 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 57 14 43 43 33 10 Education Low Medium High 47 62 66 11 14 22 36 48 44 53 38 34 38 29 30 14 9 4 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 53 60 71 14 14 24 40 45 48 47 40 29 37 30 22 10 10 7 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 137 Attitudes towards the energy and heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total EST INT PER COS ADA CMS TRA CMA SEN PRO 71 74 78 81 86 70 63 65 55 68 80 47 53 54 56 58 46 37 46 32 43 56 24 21 24 24 28 24 26 18 23 25 23 22 18 13 12 12 23 29 26 40 24 14 14 12 9 9 11 14 18 15 24 16 8 8 6 5 3 1 8 11 12 17 8 6 7 8 8 8 2 7 8 9 5 8 7 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 138 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 71 47 24 22 14 8 7 Gender Male Female 75 67 52 42 23 25 18 26 11 17 7 9 7 7 18-29 78 50 28 16 12 4 6 30-39 69 44 25 24 17 7 7 Age(years) 40-49 71 51 20 22 13 9 7 50-59 74 48 26 19 11 8 7 60-69 61 40 21 30 18 12 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 139 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 71 47 24 22 14 8 7 Education Low Medium High 68 72 72 44 49 49 24 24 23 28 20 16 17 12 12 10 8 4 4 8 11 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 70 73 68 43 51 46 27 22 22 26 20 15 17 14 7 9 6 8 4 7 17 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 140 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar or a wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 71 75 84 79 83 64 62 60 65 66 81 27 22 16 17 17 33 36 38 29 31 19 2 3- 4- 2 2 2 5 3 59 64 72 67 61 52 56 50 54 60 63 32 28 24 21 34 38 40 43 31 31 30 8 8 3 12 5 10 4 8 16 10 8 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 141 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar or a wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 71 27 2 59 32 8 Gender Male Female 74 67 23 31 2 2 62 57 30 35 9 8 18-29 30-39 Age(years) 40-49 50-59 60-69 74 73 71 69 69 25 25 26 29 28 1 2 4 2 3 62 63 61 57 55 32 32 29 35 33 7 5 10 8 12 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 142 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 71 27 2 59 32 8 Education Low Medium High 67 73 74 30 25 24 3 2 2 56 60 63 35 32 27 9 7 10 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 71 72 72 27 26 23 2 2 5 59 60 65 34 31 26 8 9 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 143 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement 79 Through bans 5 Through higher prices for oil, gas and coal 2 None of the above options, there are alternatives 14 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 144 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total EST INT PER COS ADA CMS TRA CMA SEN PRO 79 80 89 82 87 79 78 78 77 68 84 5 8 3 2 2 5 7 3 3 10 4 2 4 1 2 2 3 1 3- 2 14 8 7 15 8 13 14 16 20 20 12 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 145 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total 79 5 2 14 Gender Male Female 78 80 6 4 2 2 13 14 18-29 84 6 3 7 30-39 77 7 2 14 Age(years) 40-49 78 6 1 15 50-59 75 4 2 19 60-69 84 3 1 12 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 146 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total 79 5 2 14 Education Low Medium High 76 81 82 4 6 4 2 2 2 18 11 12 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 79 81 84 6 5 1 2 2 2 13 12 13 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 147 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? Yes Yes, renewable energy has become more important Rather yes No Rather no No, renewable energy has not become more important 39 70 31 20 30 10 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 148 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total EST INT PER COS ADA CMS TRA CMA SEN PRO 70 79 70 66 72 68 62 73 63 72 85 39 54 46 37 42 27 31 39 35 41 53 31 26 24 28 29 40 31 34 28 30 31 30 21 30 34 28 32 38 27 37 28 15 20 14 19 28 21 22 24 18 22 17 10 10 7 11 6 7 10 14 9 15 11 6 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 149 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 70 39 31 30 20 10 Gender Male Female 71 69 41 37 30 32 29 31 19 21 10 10 18-29 74 38 37 26 17 8 30-39 63 34 29 37 24 13 Age(years) 40-49 68 42 26 32 21 11 50-59 67 37 31 33 21 12 60-69 78 47 32 22 15 7 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 150 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 70 39 31 30 20 10 Education Low Medium High 68 69 79 34 39 51 33 30 28 32 31 21 22 21 12 11 10 9 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 70 71 72 36 42 49 34 29 23 30 29 28 20 19 17 9 10 11 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 5 Interest in information and level of knowledge social-ecological transformation 152 Main findings Interest in information and level of knowledge Interest in information and level of knowledge: Climate • Nine out of ten respondents(90%) express a fundamental interest in the topic of climate change. Of these, 45% are "very" interested. Less interest was expressed by 8%, and no interest at all by 2%. • 57% rate their level of knowledge about ecological interrelationships and environmental problems(e.g. forest dieback, biodiversity, etc.) as(rather) high. However, only 9% rate their level of knowledge as"very high". A(rather) low level of knowledge is attested by 43%, with 3% saying they know very little. Interest in information and level of knowledge: Policies • Only 8% of respondents feel"very well" informed about policies for a more climate and environmentally-friendly economy. 45% feel"rather well" informed. This compares to 43% who feel"rather not well" informed and 4% who feel"not at all well" informed. • Around three quarters of respondents(73%) think that policies for a more climate and environmentally-friendly economy are insufficiently explained and clarified. Only 27% disagree(policies are sufficiently explained: yes: 4%, rather yes: 23%). social-ecological transformation 153 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? Interest I am very interested in it I am rather interested 45 90 45 No interest I am less interested I am not interested in it at all 8 2 10 How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? High Very high Rather high Low Rather low Very low 9 48 57 40 43 3 Basis: 1,201 cases, total sample; figures in%. social-ecological transformation 154 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 90 97 98 93 96 88 84 91 82 82 97 45 59 59 47 50 32 36 44 28 40 73 45 38 40 46 46 56 48 47 54 43 24 10 3 2 7 4 12 16 9 18 18 3 8 1 1 7 1 9 14 7 15 14 3 2 2 1- 2 3 2 2 3 4 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 155 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? Total INTERESTED 90 I am very interested in it 45 I am rather interested 45 NOT INTERESTED 10 I am less interested 8 I am not interested in it at all 2 Gender Male Female 88 92 47 43 42 49 12 8 9 6 2 2 18-29 95 45 50 5 4 1 30-39 90 44 46 10 8 2 Age(years) 40-49 89 41 48 11 8 3 50-59 87 48 39 13 11 2 60-69 91 46 45 9 8 1 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 156 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? Total INTERESTED 90 I am very interested in it 45 I am rather interested 45 NOT INTERESTED 10 I am less interested 8 I am not interested in it at all 2 Education Low Medium High 88 90 93 39 47 53 49 44 40 12 10 7 10 8 4 2 2 3 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 91 89 92 45 46 46 47 43 46 9 11 8 7 9 4 2 2 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 157 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total EST INT PER COS ADA CMS TRA CMA SEN PRO 57 67 65 71 65 50 46 51 37 59 76 9 13 7 14 10 6 7 7 4 10 12 48 54 58 57 55 44 39 44 33 48 65 43 33 35 29 35 50 54 49 63 41 24 40 31 34 27 34 46 50 45 57 37 24 3 2 1 2 1 4 5 4 7 5 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 158 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 57 9 48 43 40 3 Gender Male Female 65 49 11 6 54 43 35 51 32 47 3 4 18-29 59 14 46 41 38 3 30-39 60 11 48 40 35 5 Age(years) 40-49 59 10 50 41 38 3 50-59 56 5 51 44 41 4 60-69 53 6 47 47 45 2 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 159 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 57 9 48 43 40 3 Education Low Medium High 46 62 69 4 10 18 42 53 52 54 38 31 50 34 29 4 3 2 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 57 58 65 7 9 18 50 49 47 43 42 35 39 39 32 4 3 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 160 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? Good Very well informed Somewhat informed Not good Not very well informed Not at all informed Basis: 1,201 cases, total sample; figures in%. 8 Yes 45 53 Yes, the policies are sufficiently explained and clarified Somewhat, yes No 43 47 Rather no No, the policies are insufficiently explained and clarified 4 4 23 27 60 73 13 social-ecological transformation 161 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total EST INT PER COS ADA CMS TRA CMA SEN PRO 52 68 54 67 61 44 47 47 29 55 66 8 11 7 15 8 4 4 7 2 10 12 45 57 47 52 53 40 44 40 27 45 55 47 32 46 33 39 56 53 53 71 45 34 43 30 45 30 36 50 48 49 62 39 34 4 2 2 3 2 6 5 5 9 6 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 162 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 52 8 45 47 43 4 Gender Male Female 61 44 10 5 51 39 39 56 36 50 3 6 18-29 53 10 43 47 45 2 30-39 53 8 45 47 42 5 Age(years) 40-49 54 10 44 46 41 5 50-59 50 6 43 50 46 4 60-69 54 4 50 46 42 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 163 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 52 8 45 47 43 4 Education Low Medium High 42 56 66 4 7 16 38 49 50 58 44 34 52 41 32 6 4 2 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 52 53 67 7 8 15 45 45 52 48 47 33 43 43 30 5 4 3 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 164 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Rather yes NO Rather no No, the policies are insufficiently explained and clarified Total EST INT PER COS ADA CMS TRA CMA SEN PRO 27 42 19 36 24 27 15 33 18 37 18 4 6 1 7 4 1 3 7 3 6 1 23 36 18 29 21 26 13 26 14 32 17 73 58 81 64 76 73 85 67 82 63 82 60 53 60 60 60 68 66 56 61 49 65 13 5 21 5 15 4 19 12 21 14 16 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 165 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Rather yes NO Rather no No, the policies are insufficiently explained and clarified Total 27 4 23 73 60 13 Gender Male Female 31 23 4 3 27 20 69 77 58 62 11 15 18-29 26 4 23 74 62 11 30-39 27 4 23 73 60 14 Age(years) 40-49 31 4 27 69 55 15 50-59 27 4 23 73 61 13 60-69 23 3 20 77 63 13 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 166 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Rather yes NO Rather no No, the policies are insufficiently explained and clarified Total 27 4 23 73 60 13 Education Low Medium High 23 27 35 3 4 5 20 23 30 77 73 65 63 60 54 14 13 11 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 26 24 42 4 3 7 22 21 35 74 76 58 61 62 49 13 14 9 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 6 Appendix: Communication social-ecological transformation 168 Topic interest in general Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Holiday, travel Food and drink Nutrition Music, culture, theatre, art Sport Wildlife, animals and pets Current affairs Science and technology Sustainable consumption Consumer electronics, television Garden and plants Psychology, spirituality, well-being Basis: 1,201 cases, total sample; figures in%. 46 46 44 44 40 38 38 36 62 60 59 59 56 56 Family, children and child education Computers, computer games Information from the region, regional news Fashion Cosmetics and beauty Furniture, decoration Technology and gaming Cars, motorbikes Photography, filming Business, professions Investments, insurance, tax tips and finance Wellness Stars, celebrities 36 35 32 29 28 28 27 25 24 18 16 15 13 social-ecological transformation 169 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Holiday, travel Food and drink Nutrition Music, culture, theatre, art Sport Wildlife, animals and pets Current affairs Science and technology Sustainable consumption Consumer electronics, television Garden and plants Psychology, spirituality, well-being Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 62 68 64 58 63 60 69 66 70 68 59 63 59 76 77 59 68 53 61 56 56 58 56 62 53 56 57 60 62 66 46 56 46 47 48 46 46 47 47 45 44 56 61 52 46 44 47 56 52 44 40 47 58 44 49 38 44 29 29 35 38 45 35 43 33 36 31 39 41 51 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 62 60 71 62 54 66 50 54 56 59 51 73 66 49 45 44 54 63 58 60 56 58 55 70 59 52 61 53 50 64 54 50 58 48 48 72 55 41 33 35 50 50 39 47 43 55 40 52 46 42 37 28 35 48 43 43 28 34 43 48 32 29 38 31 32 55 42 34 39 37 42 43 36 34 40 39 36 48 37 26 38 32 33 40 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 170 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Family, children and child education Computers, computer games Information from the region, regional news Fashion Cosmetics and beauty Furniture, decoration Technology and gaming Cars, motorbikes Photography, filming Business, professions Investments, insurance, tax tips and finance Wellness Stars, celebrities Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 36 45 26 34 30 34 34 49 37 35 31 35 40 29 27 44 39 33 29 32 38 40 32 43 31 32 28 30 32 39 39 20 25 29 35 17 34 40 31 19 31 22 29 37 28 27 23 30 31 25 17 33 30 32 34 28 31 23 24 40 30 24 32 23 30 32 27 33 18 24 34 35 24 19 18 32 28 25 30 12 27 25 27 27 16 24 29 29 24 26 16 27 38 23 16 27 20 24 33 18 29 18 18 12 23 14 12 12 20 23 16 26 13 19 21 14 15 10 9 21 17 15 12 18 13 20 18 14 8 9 20 21 13 14 7 14 16 13 6 12 12 22 20 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 171 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Holiday, travel Food and drink Nutrition Music, culture, theatre, art Sport Wildlife, animals and pets Current affairs Science and technology Sustainable consumption Consumer electronics, television Garden and plants Psychology, spirituality, well-being Basis: 1,201 cases, total sample; figures in%. Total 62 60 59 59 56 56 46 46 44 44 40 38 38 36 Gender Male Female 56 68 57 64 58 60 54 65 50 62 53 59 64 29 42 50 47 42 56 31 37 43 44 31 34 42 25 46 18-29 51 52 66 57 49 65 48 45 45 48 34 28 22 42 30-39 53 58 62 62 51 58 52 43 39 46 34 39 33 38 Age(years) 40-49 60 58 53 56 50 51 45 48 37 39 36 40 38 34 50-59 71 63 60 62 65 58 46 49 51 42 46 41 47 40 60-69 73 69 55 60 64 50 41 42 49 45 47 38 49 26 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 172 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Family, children and child education Computers, computer games Information from the region, regional news Fashion Cosmetics and beauty Furniture, decoration Technology and gaming Cars, motorbikes Photography, filming Business, professions Investments, insurance, tax tips and finance Wellness Stars, celebrities Basis: 1,201 cases, total sample; figures in%. Total 36 35 32 29 28 28 27 25 24 18 16 15 13 Gender Male Female 30 41 44 26 33 31 17 41 8 48 19 38 38 16 37 13 25 24 23 14 22 10 12 18 8 18 18-29 28 44 14 40 31 23 36 25 34 16 17 16 25 30-39 35 41 21 34 31 32 33 24 26 21 17 23 12 Age(years) 40-49 43 35 30 26 29 31 31 22 22 16 15 15 13 50-59 38 31 45 27 28 33 21 29 20 20 17 15 11 60-69 32 26 44 20 19 20 15 24 20 17 16 9 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 173 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Health Environment and nature Holiday, Travel Food and drink Nutrition Music, culture, theatre, art Sport Wildlife, animals and pets Current affairs Science and technology Sustainable consumption Consumer electronics, television Garden and plants Psychology, spirituality, well-being Basis: 1,201 cases, total sample; figures in%. Total 62 60 59 59 56 56 46 46 44 44 40 38 38 36 Education Low Medium High 66 61 58 60 60 60 52 61 68 61 61 52 59 54 56 53 58 59 37 53 50 51 44 40 38 49 49 35 49 49 40 42 35 40 41 26 41 40 31 36 35 39 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 62 61 64 60 61 57 52 63 70 62 59 54 59 55 54 59 56 50 43 48 54 46 47 41 42 45 53 42 45 52 42 41 35 39 39 30 42 38 31 40 33 36 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 174 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Family, children and child education Computers, computer games Information from the region, regional news Fashion Cosmetics and beauty Furniture, decoration Technology and gaming Cars, motorbikes Photography, filming Business, professions Investments, insurance, tax tips and finance Wellness Stars, celebrities Basis: 1,201 cases, total sample; figures in%. Total 36 35 32 29 28 28 27 25 24 18 16 15 13 Education Low Medium High 36 36 34 32 40 30 36 31 25 27 29 33 30 26 28 29 28 28 21 31 28 23 26 25 23 27 21 14 20 23 11 19 21 10 16 24 13 14 12 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 38 35 30 36 34 34 31 32 26 30 27 34 32 24 24 31 26 24 25 27 32 23 27 28 27 23 14 17 19 25 12 18 32 14 16 20 16 11 14 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 175 Consumer interests For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Delicatessen- high quality food PC/Tablet/Smartphone Eating out(restaurants) Clothing/Fashion Cars Coffee/tea Cosmetics/Perfume Donations for charitable purposes Wine/Champagne Furniture Kitchen furniture and equipment Bicycle Basis: 1,201 cases, total sample; figures in%. 34 26 25 21 16 13 13 12 12 10 10 10 9 Beer High quality jewellery (Wrist) Watches High-end hi-fi equipment Handbags Do-it-yourself/ garden tools Exclusive accessories High quality spirits/whisky Antiques Costume jewellery Porcelain/Glasswork None of these products 9 8 8 7 7 7 6 6 4 3 3 32 social-ecological transformation 176 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Delicatessen- high quality food PC/tablet/smartphone Eating out(restaurants) Clothing/fashion Cars Coffee/tea Cosmetics/Perfume Donations for charitable purposes Wine/champagne Furniture Kitchen furniture and equipment Bicycle Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS 34 38 37 53 57 26 27 29 31 26 25 26 17 29 43 21 24 23 26 38 16 23 12 18 26 13 19 7 18 18 13 15 14 18 12 12 14 10 14 18 12 13 16 18 20 10 14 14 14 5 10 8 6 20 17 10 8 15 15 12 9 9 10 19 18 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 30 24 21 26 26 25 33 20 15 18 20 10 16 13 7 16 9 10 9 7 14 10 8 13 8 7 6 10 11 7 5 10 6 7 10 8 5 7 6 strongly overrepresented overrepresented CMA SEN PRO 14 34 44 19 20 34 10 25 38 15 15 29 8 16 22 6 15 20 14 12 23 8 13 16 7 11 16 4 10 10 6 14 8 7 9 11 3 10 12 strongly underrepresented underrepresented social-ecological transformation 177 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer High quality jewellery (Wrist) Watches High-end hi-fi equipment Handbags Do-it-yourself/ garden tools Exclusive accessories High quality spirits/whisky Antiques Costume jewellery Porcelain/ glasswork None of these products Basis: 1,201 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 9 9 10 10 12 10 9 6 2 10 13 8 10 5 10 10 8 7 3 2 11 11 8 15 4 8 11 8 12 4 3 7 10 7 7 8 10 4 8 7 6 4 8 6 7 11 7 10 7 6 6 7 2 7 4 7 8 4 9 6 6 6 7 6 6 8 6 10 8 8 6 4 6 2 2 6 5 6 5 12 5 6 6 8 3 2 6 6 4 5 4 6 5 3 6 3- 5 2 3 2 4 4 5 1 2 5 2 5 1 3 5 4 5 1 2 2 3- 4 2 32 28 31 15 14 28 38 44 54 32 22 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 178 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Delicatessen- high quality food PC/tablet/smartphone Eating out(restaurants) Clothing/fashion Cars Coffee/tea Cosmetics/perfume Donations for charitable purposes Wine/champagne Furniture Kitchen furniture and equipment Bicycle Basis: 1,201 cases, total sample; figures in%. Total 34 26 25 21 16 13 13 12 12 10 10 10 9 Gender Male Female 35 32 30 22 31 19 22 20 17 14 18 9 14 13 7 17 12 11 13 6 11 9 8 11 13 6 18-29 50 26 45 28 26 21 12 14 18 9 10 8 12 30-39 38 29 26 30 22 17 16 16 11 14 16 12 10 Age(years) 40-49 32 28 25 18 16 14 15 15 9 12 11 10 9 50-59 25 26 18 17 10 11 14 10 9 7 8 11 7 60-69 26 20 14 14 7 6 8 6 11 8 6 8 10 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 179 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer High quality jewellery (Wrist) Watches High-end hi-fi equipment Handbags Do-it-yourself/garden tools Exclusive accessories High quality spirits/whisky Antiques Costume jewellery Porcelain/glasswork None of these products Total 9 8 8 7 7 7 6 6 4 3 3 32 Gender Male Female 14 4 8 7 12 4 11 3 4 10 9 4 6 5 8 3 5 3 3 3 3 2 27 36 18-29 11 13 13 6 10 3 7 5 5 2 3 14 30-39 14 9 10 6 10 8 7 7 5 5 4 24 Age(years) 40-49 8 8 8 8 6 7 6 8 3 3 3 26 50-59 7 5 7 8 4 8 5 6 3 3 3 42 60-69 6 6 4 6 4 7 2 3 4 1 2 48 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 180 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Delicatessen- high quality food PC/tablet/smartphone Eating out(restaurants) Clothing/Fashion Cars Coffee/tea Cosmetics/Perfume Donations for charitable purposes Wine/champagne Furniture Kitchen furniture and equipment Bicycle Basis: 1,201 cases, total sample; figures in%. Total 34 26 25 21 16 13 13 12 12 10 10 10 9 Education Low Medium High 23 38 46 24 26 28 16 31 29 13 26 25 10 20 16 10 14 20 13 12 15 10 14 12 10 12 12 6 12 13 8 11 11 11 9 9 8 10 12 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 28 36 49 24 26 34 22 26 30 17 22 34 12 17 28 11 13 28 14 13 15 11 12 14 9 12 17 6 12 15 11 9 15 9 9 15 8 9 17 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 181 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer High quality jewellery (Wrist) Watches High-end hi-fi equipment Handbags Do-it-yourself/ garden tools Exclusive accessories High quality spirits/whisky Antiques Costume jewellery Porcelain/Glasswork None of these products Total 9 8 8 7 7 7 6 6 4 3 3 32 Education Low Medium High 6 10 12 4 9 12 5 9 13 5 8 7 5 7 10 8 6 4 3 6 8 4 7 7 2 5 6 3 3 3 2 3 5 42 27 20 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 9 10 12 5 8 17 7 9 14 6 7 10 6 6 13 6 7 8 4 5 14 4 7 10 3 5 5 4 2 5 3 3 6 36 29 18 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 182 Media use Now we would like to know your habits and ways of using media. How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online? Internet(no social media) Communication/messenger services (e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Radio TV/video streaming services(e.g. Netflix) Computer games/video games Music streaming services(e.g. Spotify) 82 12 3111 84 9 3121 66 15 5 1 4 9 50 23 10 3 7 7 36 26 11 5 11 11 32 29 11 3 7 18 24 17 13 7 15 24 23 18 12 4 12 31 Basis: 1,201 cases, total sample; figures in%. Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Journals, magazines 16 21 14 6 15 28 12 20 16 9 21 22 Daily newspaper Newsletters from suppliers of products and services Books/Audiobooks 16 18 14 7 20 25 10 18 19 10 21 22 16 16 14 11 21 22 Online media libraries of TV channels 9 17 14 8 20 32 Cinema 2 4 12 21 40 21 Watch Blu-ray Discs, DVDs 26 7 7 27 51 Daily Several times a week Several times a month About once a month Rare Never social-ecological transformation 183 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“At least several times a month“ Internet(no social media) Communication/messenger services(e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Radio TV/video streaming services(e.g. Netflix) Computer games/video games Music streaming services(e.g. Spotify) Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Journals, magazines Daily newspaper Newsletters from suppliers of products and services Books/Audiobooks Online media libraries of TV channels Cinema Watch Blu-ray Discs, DVDs Total EST INT PER COS 97 95 99 100 99 95 94 97 99 95 86 85 84 93 90 83 91 80 82 78 73 82 69 84 65 73 73 71 82 91 54 58 51 64 66 53 52 54 64 72 51 49 46 62 66 48 61 49 59 58 48 62 52 62 53 47 66 39 53 59 46 58 56 60 65 40 50 39 40 44 18 19 14 22 24 15 22 8 17 19 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 98 97 93 96 93 94 91 78 76 83 79 90 72 75 75 72 70 58 52 51 42 55 40 36 50 48 44 45 40 39 40 45 40 46 40 43 33 35 37 38 34 34 14 14 17 11 13 10 strongly overrepresented overrepresented CMA SEN PRO 95 94 98 96 93 99 83 87 91 79 86 77 66 74 67 55 76 84 42 63 57 31 60 66 31 60 62 40 50 43 34 49 48 38 51 43 26 50 53 28 54 37 6 28 22 1 27 13 strongly underrepresented underrepresented social-ecological transformation 184 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“At least several times a month“ Internet(no social media) Communication/messenger services(e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Radio TV/video streaming services(e.g. Netflix) Computer games/video games Music streaming services(e.g. Spotify) Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Journals, magazines Daily newspaper Newsletters from suppliers of products and services Books/Audiobooks Online media libraries of TV channels Cinema Watch Blu-ray Discs, DVDs Basis: 1,201 cases, total sample; figures in%. Total 97 95 86 83 73 73 54 53 51 48 48 47 46 40 18 15 Gender Male Female 98 96 94 97 85 86 82 83 77 70 73 72 61 47 57 47 55 48 55 41 54 42 47 47 42 49 44 36 22 14 17 11 18-29 97 96 96 76 54 88 65 86 66 39 34 43 53 41 24 14 30-39 99 99 93 75 75 87 56 67 56 54 52 52 51 44 20 20 Age(years) 40-49 97 96 84 84 76 72 53 51 50 45 49 50 44 39 17 16 50-59 95 96 81 87 80 68 54 39 47 51 49 47 44 41 14 13 60-69 96 91 76 89 79 51 44 24 39 50 55 43 39 34 14 8 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 185 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category:“At least several times a month“ Internet(no social media) Communication/messenger services(e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) "Normal" television programme Radio TV/video streaming services(e.g. Netflix) Computer games/video games Music streaming services(e.g. Spotify) Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Journals, magazines Daily newspaper Newsletters from suppliers of products and services Books/Audiobooks Online media libraries of TV channels Cinema Watch Blu-ray Discs, DVDs Basis: 1,201 cases, total sample; figures in%. Total 97 95 86 83 73 73 54 53 51 48 48 47 46 40 18 15 Education Low Medium High 95 97 99 94 96 96 83 87 89 84 83 80 71 75 74 61 78 82 46 58 64 38 59 65 42 53 64 40 49 60 39 50 62 39 50 58 34 50 59 34 42 46 12 19 26 8 17 20 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 96 98 99 95 96 95 88 84 84 82 83 86 71 76 80 67 76 82 49 56 71 45 56 61 48 52 64 42 48 67 44 49 68 45 47 57 43 46 58 40 40 50 16 17 32 15 13 22 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 186 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? 60 64 52 24 14 14 8 32 17 20 17 23 20 22 2 7 8 19 28 59 63 66 70 91 Basis: 1,201 cases, total sample; figures in%. Frequently Occasionally Never social-ecological transformation 187 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ Facebook YouTube Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 64 66 63 62 57 72 52 63 72 74 53 60 60 54 70 78 62 55 53 40 66 72 52 56 50 59 66 58 43 41 37 54 64 24 26 11 34 36 22 12 21 16 28 42 14 14 16 17 21 10 7 10 8 23 14 14 20 16 19 18 13 12 9 12 9 19 8 8 13 22 8 8 5 3 4 5 10 2 1 2 5 2 4 2 3 1 2 2 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 188 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ Facebook YouTube Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total 64 60 52 24 14 14 8 2 Gender Male Female 61 68 68 52 51 53 24 23 16 11 7 21 10 6 2 3 18-29 45 73 85 49 21 21 10 3 30-39 71 70 70 22 16 13 16 7 Age(years) 40-49 71 62 47 16 15 11 7 3 50-59 68 56 41 23 8 14 6 1 60-69 65 42 24 11 10 14 6 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 189 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:“Frequently“ Facebook YouTube Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total 64 60 52 24 14 14 8 2 Education Low Medium High 69 63 57 52 64 67 43 57 59 21 26 24 9 16 17 13 15 15 4 9 18 1 3 5 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 69 63 63 61 61 57 55 48 56 25 23 18 13 12 20 16 11 20 8 8 17 3 1 5 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 190 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 92 91 86 95 95 97 93 88 82 93 98 81 85 80 81 80 84 70 78 86 85 79 72 72 65 75 78 82 65 64 57 78 81 41 44 23 48 54 43 30 38 31 48 55 37 42 34 42 52 38 29 33 30 40 45 34 36 38 36 35 36 24 27 23 46 39 30 36 37 46 40 29 21 17 17 34 29 9 8 8 15 14 9 7 6 2 18 7 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 191 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total 92 81 72 41 37 34 30 9 Gender Male Female 93 91 78 84 71 72 41 40 25 50 40 28 34 26 9 9 18-29 97 72 93 63 54 44 33 15 30-39 97 90 84 40 42 34 44 17 Age(years) 40-49 96 81 72 36 34 35 30 8 50-59 90 82 65 42 32 27 26 5 60-69 80 78 49 24 29 32 20 4 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 192 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram TikTok Pinterest Twitter LinkedIn Tumblr Total 92 81 72 41 37 34 30 9 Education Low Medium High 89 94 94 83 80 79 64 76 76 39 42 41 34 37 47 28 36 42 19 31 51 3 12 17 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 94 91 90 85 79 82 74 68 78 44 38 42 40 34 47 35 34 39 26 31 51 10 8 21 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 193 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? It is important for me to have trustworthy sources of information. I find it important to learn about a topic from different sources of information. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. Protecting my personal data on the internet is extremely important to me- I'm careful about that. For me, it is very important to get a quick overview of important topics. I prefer short, concise information that summarises the most important things. Media helps me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Basis: 1,201 cases, total sample; figures in%. 65 32 3 54 42 31 46 46 8 48 43 81 36 54 10 33 47 18 2 19 54 21 6 24 41 24 11 Applies completely Doesn’t apply completely Mostly doesn’t apply Doesn’t apply at all social-ecological transformation 194 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely/ Somewhat applies“ It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 97 98 100 97 100 97 99 95 97 91 99 I find it important to learn about a topic from different sources of information. 96 97 97 99 99 95 98 92 96 92 100 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 92 95 92 96 92 90 95 91 86 88 97 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 91 97 88 93 84 87 92 93 91 87 89 For me, it is very important to get a quick overview of important topics. 90 98 87 89 84 90 86 90 89 89 94 I prefer short, concise information that summarises the most important things. 80 90 62 76 75 82 79 86 87 82 82 Media help me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 73 85 68 75 70 76 65 70 65 76 81 65 67 66 71 61 70 51 70 63 70 62 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 195 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely/ Somewhat applies“ Total It is important for me to have trustworthy sources of information. 97 I find it important to learn about a topic from different sources of information. 96 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 92 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 91 For me, it is very important to get a quick overview of important topics. 90 I prefer short, concise information that summarises the most important things. 80 Media help me to form my own opinion on important topics. 73 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 65 Gender Male Female 97 97 97 96 95 88 89 91 88 91 77 84 72 73 66 65 18-29 97 95 92 86 87 82 80 64 30-39 98 97 92 91 90 76 69 68 Age(years) 40-49 96 96 88 92 88 79 73 66 50-59 97 96 95 91 91 82 72 63 60-69 99 98 92 91 91 82 70 64 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 196 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely/ Somewhat applies“ It is important for me to have trustworthy sources of information. Total 97 I find it important to learn about a topic from different sources of information. 96 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 92 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 91 For me, it is very important to get a quick overview of important topics. 90 I prefer short, concise information that summarises the most important things. 80 Media help me to form my own opinion on important topics. 73 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 65 Education Low Medium High 96 98 99 96 97 97 89 94 94 91 90 89 92 88 89 84 79 76 69 72 83 64 67 64 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 95 98 99 95 97 98 91 92 94 91 89 91 88 90 88 82 79 81 74 71 83 69 64 70 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 197 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“. It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 65 75 80 65 73 52 62 66 65 53 76 I find it important to learn about a topic from different sources of information. 54 58 63 62 55 44 50 54 44 51 70 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 48 62 45 44 46 38 45 57 52 41 52 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 46 55 55 52 55 33 44 49 35 38 62 For me, it is very important to get a quick overview of important topics. 36 48 31 33 22 26 31 44 37 40 48 I prefer short, concise information that summarises the most important things. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Media help me to form my own opinion on important topics. 33 41 24 29 27 30 28 44 40 32 36 24 21 36 28 20 20 21 26 24 22 26 19 26 20 26 20 13 10 18 14 22 32 Basis: 1,201 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 198 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“. Total It is important for me to have trustworthy sources of information. 65 I find it important to learn about a topic from different sources of information. 54 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 48 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 46 For me, it is very important to get a quick overview of important topics. 36 I prefer short, concise information that summarises the most important things. 33 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 24 Media help me to form my own opinion on important topics. 19 Gender Male Female 67 64 57 51 50 45 51 42 36 35 33 33 28 21 20 19 18-29 66 49 45 43 27 33 25 22 30-39 66 56 45 49 32 24 27 16 Age(years) 40-49 64 52 44 42 36 31 25 21 50-59 65 56 53 49 40 38 24 20 60-69 64 57 50 48 40 36 20 16 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 199 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“. It is important for me to have trustworthy sources of information. Total 65 I find it important to learn about a topic from different sources of information. 54 Protecting my personal data on the internet is extremely important to me- I'm careful about that. 48 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 46 For me, it is very important to get a quick overview of important topics. 36 I prefer short, concise information that summarises the most important things. 33 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 24 Media help me to form my own opinion on important topics. 19 Education Low Medium High 60 66 74 51 54 59 50 46 45 41 48 53 37 34 36 36 31 32 22 25 25 17 17 29 Net equivalent income(HH/month) Low<60% (<877€) Medium 60-140% (877-2.045€) High>140% (>2.045€) 61 67 75 51 56 58 50 44 52 44 47 56 35 34 45 32 33 38 22 25 34 18 20 25 Basis: 1,201 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Imprint social-ecological transformation 201 Contact persons Dr Christoph Schleer Associate Director Research& Consulting christoph.schleer@sinus-institut.de +49 6221 8089-27 Naima Wisniewski Research& Consulting naima.wisniewski@sinus-institut.de +49 6221 8089-54 © Copyright 2021 SINUS Market and Social Research GmbH This work is protected by copyright. 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