Socio-ecological transformation SINUS Study for the Friedrich-Ebert-Stiftung Social-ecological transformation Country report United Kingdom Heidelberg, September 2023 Teil der INTEGRAL-SINUS-OPINION Gruppe Socio-ecological transformation 2 Task and objective Empirical survey to identify opposing and advocating groups of the socio-ecological transformation • The world is undergoing far-reaching changes. There seems to be no end to reports of record heat, storms and forest fires. Climate policy has been dodged for a long time; now progress must be made quickly in phasing out fossil fuels and building up an energy supply and industrial production based on renewables. • At the same time, however, the pressure for change is now increasingly affecting citizens directly. The path to a climate-neutral society and economy is associated with enormous technological, economic and social challenges: The accelerated expansion of renewable energy, increased efforts in the transformation of heating and transport, the structural change of the businesses and its effects on the working and living environment- all this will increasingly affect citizens. • Against this background, the SINUS Institute conducted a large-scale population survey in Europe and North America on behalf of the Competence Centre for Climate and Social Justice of the Friedich-Ebert-Stiftung: In a total of 19 countries, it investigated what perceptions, interests and fears people associate with the socio-ecological transformation. The aim of the survey was not only to capture a panorama of climate policy attitudes. Rather, it was also intended to investigate how strongly and under what conditions different social milieus are receptive to climate policies. For this purpose, the target group model of the Sinus-Meta-Milieus was integrated into the survey design. • The study results are intended to stimulate public discussions and provide an in-depth analysis of the conditions under which the climateneutral transformation of national economies can succeed and be supported by broad public acceptance. Based on these analyses, it is important to develop country- and milieu-specific communication strategies that address the different interests and fears of the population and address them appropriately through suitable forms of communication. Socio-ecological transformation 3 Table of contents 01 02 03 Method and sample 04 Problem awareness  Importance of environmental, nature and climate protection  Relevance of environmental policy fields of action  Relevance of climate change as a topic  Attitudes towards climate change  Consequences of climate change- Anxiety scale climate and environmentallyconscious behaviour  Attitudes towards climate and environmentallyconscious behaviour  Barriers to climate and environmentally-conscious behaviour  Motivators of climate and environmentally-conscious behaviour 05 06 Changing way of living and economies  Assessment of the need for change  Attribution of responsibility  Attitudes towards policies  Attitudes towards the energy and heat transition Interest in information and level of knowledge  Interest in information and level of knowledge: Climate  Interest in information and level of knowledge: Policies Appendix: Communication  Topic interest in general  Consumer interests  Media use  Communication expectations Socio-ecological transformation 1 Method and sample Socio-ecological transformation Methodology and sample Method Standardised online survey (CAWI) Quota sample(gender, age, education and region) The interviews were conducted in the national language. Data collection Ø Interview duration: 20 minutes The data collection was carried out by Sociotrend GmbH. Target group Resident population aged from 18 to 69 years Sample size 1,203 persons Survey period 09.05.- 05.06.2023 5 Survey contents • Awareness of environmental, nature and climate protection issues • climate and environmentallyconscious behaviour: Attitudes, barriers and motivators • Attitudes towards change in way of living and economies: Necessity of change, attribution of responsibility and political measures • Interest in information and level of knowledge: Climate change, ecological contexts and political measures Socio-ecological transformation 6 Methodology and sample Evaluation of the survey results • This report presents the survey results for the United Kingdom. The key findings are presented in graphs and charts. For better readability and comprehensibility, the percentages have been rounded to whole numbers. • The data set was examined for differences in the response behaviour of different population groups and presented in tabular form. The sociodemographic characteristics gender, age, education and net equivalent income were taken into account. • Gender: female, male (The answer category„non-binary" was taken into account in the survey, but not evaluated due to too small a number of cases). • Age groups: 18- to 29-year-olds, 30- to 39-year-olds, 40- to 49-year-olds, 50- to 59-year-olds, 60- to 69-year-olds • Educational groups: low: "No school leaving certificate or job training(yet)" or"Key or Basic Skills, Entry Level Certificate, Skills for Life" or "NVQ/ SVQ level 1, 1-4 GCSEs A*-C, GSCEs D-G, or equivalent" or"Foundation Welsh Baccaulaureate" or"Intermediate Welsh Baccaulaureate" or "Junior Certificate, Northern Ireland"; medium: "NVQ/ SVQ level 2, 5 or more GSCEs A*-C, or equivalent" or"NVQ/ SVQ level 3 or 4 or equivalent vocational qualification" or"A-level or equivalent general qualification" or"Advanced Welsh Baccaulaureate" or"Senior Certificate, Northern Ireland"; high: "NVQ/ SVQ level 5 or equivalent vocational qualification" or"University degrees(e. g. Foundation degree, Bachelor's degree, Bachelor of Arts)".g. Foundation degree, Bachelor's degree, Post-Graduate Diploma or Certificate, Doctorate, PhD)". • Net equivalent income*: low: less than 60% of median income; medium: 60% to 140% of median income; high: more than 140% of the median income * divided by the number of persons weighted according to the OECD scale. This results in a means-weighted per capita net income. The calculated equivalised income was divided into three groups The net equivalent income is a net income weighted according to the number and age of persons living in the household. To calculate the net equivalent income, the net household income is (below 60%, 60%-140%, above 140% of the median income) using the median disposable income available from the OECD. Socio-ecological transformation 7 Methodology and sample Evaluation of the survey results • In addition to the differentiation according to socio-demographic characteristics, the data was analysed according to the milieu affiliation of the respondents. By evaluating the findings according to the Sinus-Meta-Milieus, the socio-demographic analysis is supplemented by lifestyle and value components. • The milieu perspective does not replace the study of sociodemographic characteristics but complements and refines them by taking into account basic values that determine lifestyle and life goals as well as everyday attitudes to family, work, leisure and consumption. • Established test procedures of empirical social research were used to examine the statistical significance of survey results. The differences in the response behaviour of the analysed population groups were checked by means of a chi-square test(e.g. age group of 18 to 29 years compared to the average). This is based on a confidence interval of 95% or 99%, which is usual for social science purposes. • The examined characteristics are interpreted as overrepresented or underrepresented in the sample if the probability of this is at least 95%. Characteristics are considered to be strongly overrepresented or strongly underrepresented if a probability of 99% is applied. • The result of the significance test always depends on the group size. The larger the group(e.g. group of people with high educational qualifications), the more likely it is that even weak over- and under-representations can be shown to be significant. For this reason, it can happen in individual cases that identical numerical values are presented as differently over- or under-represented. Socio-ecological transformation 8 Demographic structure of the sample Gender Men 50 Women 50 Age ø 42.6 years 18 to 29 years 30 to 39 years 40 to 49 years 50 to 59 years 60 to 69 years 24 20 19 21 16 Basis: 1,203 cases, total sample; figures in%. Marital status Single In partnership, living separately In partnership, living together Married/ registered partnership Living in separation/ divorced Widowed Persons in the household 1 person 2 persons 3 persons 4 persons 5 persons 6 persons and more 33 6 17 37 6 1 21 33 21 16 7 2 Educational qualification Low Medium High 19 40 41 Children in the household YES Yes, children aged 0-5 years Yes, children aged 6-13 Yes, children aged 14-17 Yes, children aged 18 and over (adult children) There are no children living in my household 38 10 17 12 11 62 Socio-ecological transformation 9 Demographic structure of the sample Occupational status In education In employment Manager or working in management Other employee Labourer Self-employed/entrepreneur Unemployed/Jobseeker Pensioner/retired Home-maker(m/f) 8 64 20 33 4 7 8 11 8 Basis: 1,203 cases, total sample; figures in%. Net household income Below 900 GBP 900-1,800 GBP 1,800-2,600 GBP 2,600-3,500 GBP 3,500-4,399 GBP Above 4,399 GBP Not specified 9 22 20 18 12 11 8 Size of residency(number of inhabitants) 29 19 5 21 11 15 Below 1.000 1.000 10.000 10.000- 100.000->1.000.000 100.000 1.000.000 I don't know Region North East England North West England Yorkshire and The Humber East Midlands West Midlands East of England Greater London South East England South West England Wales Scotland Northern Ireland 4 11 8 7 9 9 14 14 8 5 8 3 Socio-ecological transformation 10 The Sinus-Meta-Milieus ® in the United Kingdom 18- 69 year olds Social status Higher Middle Lower Basic Values Established 11% Intellectuals 10% Performers 11% Cosmopolitan Avantgarde 7% Traditionals 7% Conventional Mainstream 12% Adaptive Navigators 11% Progressive Realists 9% SensationOriented 11% Consumer Materialists 11% © SINUS Traditional Sense of Duty and Order Modernisation Individualisation, Self-actualisation, Pleasure Re-organisation Multiple Options, Experimentation, Paradoxes Socio-ecological transformation 11 The Sinus-Meta-Milieus® Short summary Established Status-driven conservative elite: High self-confidence, traditional responsibility and performance ethics, exclusivity and status claims, acceptance of social order Intellectuals Academic elite with post-material beliefs: High affinity for enjoyment, sensuality, art and culture, critical of globalisation, advocate for justice and public welfare, taking responsibility for oneself and others, affinity for education and high quality of life Performers Efficiency- and progress-oriented modern elite: Global economic and liberal thinking, affinity for higher consumption, modern design, adopting, interest in technology and digital, competitive and careeroriented, networker, open to change Ambitious and individualistic avant-garde: Cosmopolitan, urban, Cosmopolitan mobile and flexible, digital nomads, way of life vanguards, pronounced Avantgarde self-expression, postmodern way of life elite, anti-mainstream, desire to stand out, joie de vivre, ambitious and success-oriented Progressive Realists Drivers of social transformation: Sustainable way of life but without renunciation, driving the global social transformation, progressive, optimistic, ease of dealing with contradictions, party and protest, seriousness and entertainment Adaptive Navigators SensationOriented Conventional Mainstream Traditionals ConsumerMaterialists Modern mainstream: Flexible pragmatists, young modern middle class, high willingness to adapt and perform, modern way of life, digital affinity, reliable and loyal, open to new – but tested and verified- things Materialistic- and entertainment-focused lower middle-class: Hedonistic, with focus on today, conspicuous consumption, unconcerned, open to risks, anti-bourgeois yet materialistic way of life, rejection of political correctness and conventions, looking for fun, action, entertainment, stimulation Harmony-seeking older middle-class: Desire for secure circumstances, fear of losing achievements, search for community, cohesion, social life, neighbourly support, distrust towards elites, feeling of being left out in favour of other groups, down to earth Order-seeking older generation: Petty bourgeois world, traditional working-class culture, desire for social security, harmony, consistency, voluntarily disconnection from modern way of life and digital culture, desire for simple, safe, down to earth Lower class striving for validation: Precarious living conditions, undemanding adaptation to necessities, desire for consumption standard of the middle class, defiant cohesion within their own community, fear of speed of change and being left behind Socio-ecological transformation 2 Problem awareness Socio-ecological transformation 13 Main findings Problem awareness Importance of environmental, nature and climate protection • With 63% of mentions, public health service and care is most frequently counted among the most important topics. The issue of inflation and decreasing purchasing power" follow with 52% while the secure energy supply and affordable energy prices rank third(42%). With 35% mentions, the area of environmental, nature and climate protection is ranked fourth. Relevance of environmental policy fields of action • Among the top five challenges to preserving our livelihoods, respondents most frequently rank climate change(59%), environmental and living environment waste(56%), the state of the oceans(48%) and water pollution/quality(44%). Increasing traffic and noise are least frequently seen as a priority area for environmental policy action(17%). Relevance of climate change as a topic • A clear majority of the population considers climate change to be a(very) important topic for the UK: On a scale from 0 "completely irrelevant" to 10"absolutely important", 56% of the respondents choose scale points 8 to 10, another 26% scale points 6 to 7. In contrast, it is only 6% of the respondents who choose scale points 0 to 2. The scale average is 7.4. Socio-ecological transformation 14 Main findings Problem awareness Attitudes towards climate change • 92% of respondents believe that the destruction of nature endangers people and their livelihoods(highest level of agreement"Fully agree": 46%). At the same time, 79% say they are afraid of the consequences of climate change(highest level of agreement: 35%), while 37% think that many things are very exaggerated when it comes to the consequences of climate change(highest level of agreement: 11%). When asked if there are more important problems in the UK than climate change, 59% agree(highest level of agreement: 20%) and 41% disagree. Similarly, when it comes to the statement that we should rather focus on adapting to the consequences of climate change instead of putting climate protection in the foreground: while 55% agree(highest level of agreement: 13%), 45% disagree. Consequences of climate change • The increase in extreme weather events scares the population the most: 59% of respondents rank the increase in extreme weather events among the five consequences of climate change that scare them the most. Rising sea levels and the extinction of species in the animal and plant world are named by 49% each. The fourth most frequently mentioned is the increase in humanitarian crises(43%), and the fifth most frequently mentioned is the lack of water in everyday life (40%). Significantly fewer respondents are afraid of increased immigration/migration(20%). Socio-ecological transformation 15 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians to take care of in the UK? Please select up to 5 topics. Public health service and care Inflation, declining purchasing power Secure energy supply and affordable energy prices environmental, nature and climate protection Adequate and affordable housing Education, schools and universities Employment offers and fair wages Migration and integration of immigrants More social justice Criminality, internal security Economic development and competitiveness Fair pensions and retirement provision Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalisation Basis: 1,203 cases, total sample; figures in%. 63 52 42 35 31 30 27 26 26 25 24 20 16 15 3 Socio-ecological transformation 16 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians to take care of in the UK? Please select up to 5 topics. Public health service and care Inflation, declining purchasing power Secure energy supply and affordable energy prices environmental, nature and climate protection Adequate and affordable housing Education, schools and universities Employment offers and fair wages Migration and integration of immigrants More social justice Criminality, internal security Economic development and competitiveness Fair pensions and retirement provision Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalisation Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS 63 64 78 68 66 52 56 43 58 52 42 30 47 38 36 35 38 68 23 37 31 26 42 28 29 30 34 38 36 30 27 25 22 38 28 26 32 10 21 18 26 15 42 28 26 25 22 20 17 26 24 28 18 33 25 20 18 12 16 17 16 19 11 13 13 15 16 16 17 17 3 3 1 3 5 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 60 61 74 40 62 47 31 61 50 30 25 30 37 31 28 34 24 25 35 22 27 24 33 34 25 20 24 31 24 36 25 17 14 18 22 30 17 16 15 17 13 7 4 2 1 strongly overrepresented overrepresented CMA SEN PRO 60 48 59 56 48 50 47 41 42 34 31 39 29 32 26 23 29 26 17 28 29 39 24 25 23 21 40 26 28 21 22 29 29 20 22 21 17 19 20 16 12 22 2 4 3 strongly underrepresented underrepresented Socio-ecological transformation 17 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians to take care of in the UK? Please select up to 5 topics. Public health service and care Inflation, declining purchasing power Secure energy supply and affordable energy prices environmental, nature and climate protection Adequate and affordable housing Education, schools and universities Employment offers and fair wages Migration and integration of immigrants More social justice Criminality, internal security Economic development and competitiveness Fair pensions and retirement provision Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalisation Basis: 1,203 cases, total sample; figures in%. Total 63 52 42 35 31 30 27 26 26 25 24 20 16 15 3 Gender Male Female 57 70 54 49 41 44 34 36 29 32 26 33 26 28 28 25 23 28 27 23 30 18 18 21 21 12 17 14 4 2 18-29 58 42 27 31 37 41 39 20 29 22 22 14 18 19 5 30-39 59 56 38 32 37 31 32 16 33 22 24 16 13 14 4 Age(years) 40-49 64 57 47 40 29 23 23 27 21 26 28 12 15 11 1 50-59 65 49 48 39 23 23 23 36 24 24 25 22 17 17 2 60-69 73 55 58 33 26 30 15 36 20 33 22 38 17 16 1 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 18 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians to take care of in the UK? Please select up to 5 topics. Public health service and care Inflation, declining purchasing power Secure energy supply and affordable energy prices environmental, nature and climate protection Adequate and affordable housing Education, schools and universities Employment offers and fair wages Migration and integration of immigrants More social justice Criminality, internal security Economic development and competitiveness Fair pensions and retirement provision Rule of law, fight against corruption Peace policy and stable relations with other countries Digitalisation Basis: 1,203 cases, total sample; figures in%. Total 63 52 42 35 31 30 27 26 26 25 24 20 16 15 3 Education Low Medium High 60 62 66 47 53 52 45 44 39 33 31 40 31 31 31 24 28 34 26 30 25 33 30 20 22 24 29 27 26 22 16 23 29 28 17 17 12 16 18 14 17 14 3 3 2 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 59 62 66 53 51 51 43 42 39 31 34 41 36 29 29 27 31 30 29 28 24 26 27 25 28 25 25 27 25 23 16 25 37 21 20 16 15 17 15 14 16 18 4 2 3 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 19 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Environmental policy fields of action Climate change, climate-damaging emissions Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Air pollution/air quality Condition of the forests Species extinction in the animal and plant world Industrial agriculture Green spaces Increasing traffic and noise Basis: 1,203 cases, total sample; figures in%. 59 56 48 44 39 39 31 31 26 25 17 Socio-ecological transformation 20 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Air pollution/air quality Condition of the forests Species extinction in the animal and plant world Industrial agriculture Green spaces Increasing traffic and noise Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS 59 61 83 55 65 56 63 72 54 54 48 50 62 36 49 44 45 49 46 38 39 40 45 37 43 39 41 33 43 44 31 30 28 22 35 31 24 38 24 29 26 23 36 23 23 25 27 15 29 26 17 18 5 19 17 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 50 47 55 53 57 68 48 59 57 51 46 54 48 51 52 49 39 52 41 44 45 45 46 40 34 36 40 34 41 44 46 28 40 39 44 35 36 32 33 34 32 30 36 29 36 40 23 37 27 30 28 22 25 28 22 26 28 23 31 23 24 13 16 16 25 18 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 21 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Air pollution/air quality Condition of the forests Species extinction in the animal and plant world Industrial agriculture Green spaces Increasing traffic and noise Basis: 1,203 cases, total sample; figures in%. Total 59 56 48 44 39 39 31 31 26 25 17 Gender Male Female 59 58 51 60 45 51 48 40 41 37 38 41 29 32 32 31 25 27 25 26 18 17 18-29 60 52 46 38 40 41 31 27 27 24 16 30-39 59 58 36 45 37 42 28 30 26 24 22 Age(years) 40-49 62 56 47 44 40 38 32 33 27 29 17 50-59 58 53 55 45 39 35 31 35 27 24 14 60-69 54 62 62 50 39 39 33 33 26 26 17 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 22 Relevance of environmental policy fields of action In your opinion, which of the following topics are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Climate change, climate-damaging emissions Waste in the environment and living environment State of the oceans Pollution of the water/water quality Increasing consumption of energy and raw materials Air pollution/air quality Condition of the forests Species extinction in the animal and plant world Industrial agriculture Green spaces Increasing traffic and noise Basis: 1,203 cases, total sample; figures in%. Total 59 56 48 44 39 39 31 31 26 25 17 Education Low Medium High 50 57 65 52 59 55 51 49 47 45 43 44 34 39 42 40 38 40 34 31 30 37 33 28 25 27 27 28 23 26 18 16 18 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 52 57 71 52 58 54 50 47 48 46 42 46 36 38 48 41 38 38 31 32 24 30 33 30 24 27 30 24 26 21 17 20 11 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 23 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the UK? 4 3 2 56 7 8 1 0 0= completely irrelevant, can be forgotten Ø= 7,4 9 10 10= absolutely important, more important than anything else Basis: 1,203 cases, total sample; figures in%. 56 26 648 (0-2)(3-4)(5)(6-7)(8-10) Socio-ecological transformation 24 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the UK? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 19 19 32 16 10 24 9 18 16 14 28 15 16 21 17 30 12 9 14 13 16 13 22 24 30 21 20 22 23 18 16 20 24 18 19 10 23 21 18 18 24 12 20 15 8 8 2 5 11 5 10 7 12 10 10 8 7 3 8 5 9 15 12 12 9 6 2 2 1 2 2 2 3 2 1 2 2 2- 4- 1 3 3 6 2 3 2 -- 2- 5 3 2 2 1 2 2 1 1 2- 2 2- 5 2 2 2--- 1 4- 6 3 7,4 7,6 8,5 7,4 7,9 7,4 6,5 7,4 6,4 7,1 7,9 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 25 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the UK? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 19 15 22 18 8 8 2 2 2 2 2 7,4 Gender Male Female 17 20 15 16 22 22 19 17 9 8 7 10 2 2 2 3 3 1 2 2 3 1 7,2 7,5 18-29 19 12 23 24 9 7 1 3 0 1 1 7,5 30-39 17 17 22 17 10 10 1 2 2 1 1 7,4 Age(years) 40-49 19 19 21 14 8 11 1 1 2 2 2 7,5 50-59 21 14 22 18 6 7 2 3 2 2 3 7,3 60-69 17 16 22 15 6 9 4 4 3 3 2 7,1 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 26 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the UK? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 19 15 22 18 8 8 2 2 2 2 2 7,4 Education Low Medium High 20 16 20 10 14 20 18 22 24 20 19 16 9 9 7 12 10 6 1 2 2 4 3 2 2 2 2 1 2 2 2 3 1 7,1 7,2 7,6 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 20 17 21 13 15 21 23 21 25 18 19 15 7 9 8 9 9 2 1 2 1 3 2 2 2 2 1 1 2 2 3 2 1 7,3 7,3 7,8 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 27 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? The destruction of nature endangers people and their livelihoods. 92 I am afraid of the consequences of climate change. 79 There are more important problems in the UK than climate 59 change. Instead of focusing on climate protection, we should rather 55 concentrate on adapting to the consequences of climate change. When it comes to the consequences of climate change, many 37 things are greatly exaggerated. Basis: 1,203 cases, total sample; figures in%. 46 46 71 8 35 44 15 6 21 20 39 29 12 41 13 42 32 13 45 11 26 30 33 63 Fully agree Somewhat agree Somewhat disagree Completely disagree Socio-ecological transformation 28 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 92 97 99 87 94 91 88 93 88 87 94 I am afraid of the consequences of climate change. 79 85 95 72 82 77 68 82 63 81 86 There are more important problems in the UK than climate change. 59 58 24 73 63 65 71 66 62 59 52 Instead of focusing on climate protection, we should rather concentrate on adapting to the 55 63 19 66 53 62 61 62 55 54 52 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 37 39 8 44 34 52 41 29 39 46 28 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 29 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total The destruction of nature endangers people and their livelihoods. 92 I am afraid of the consequences of climate change. 79 There are more important problems in the UK than climate change. 59 Instead of focusing on climate protection, we should rather concentrate on adapting to the 55 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 37 Gender Male Female 91 92 76 81 63 56 56 54 42 32 18-29 90 83 67 56 41 30-39 90 78 61 58 43 Age(years) 40-49 94 83 54 53 30 50-59 93 77 55 52 34 60-69 92 70 58 56 35 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 30 Attitudes towards climate change If you now think about the topic environment and climate. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". The destruction of nature endangers people and their livelihoods. Total 92 I am afraid of the consequences of climate change. 79 There are more important problems in the UK than climate change. 59 Instead of focusing on climate protection, we should rather concentrate on adapting to the 55 consequences of climate change. When it comes to the consequences of climate change, many things are greatly exaggerated. 37 Education Low Medium High 90 90 93 75 79 80 60 65 54 64 55 51 42 36 35 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 93 91 93 78 78 83 63 59 54 59 56 50 39 38 30 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 31 Consequences of climate change- anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Consequences of climate change Increase in extreme weather events Rising sea levels due to melting of the poles Species extinction in the animal and plant world Increase in humanitarian crises, spread of(new) diseases Water shortage in everyday life Forest fires, forest dieback Military conflicts over raw materials and water Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Increased immigration, migration Don't know I am not afraid Basis: 1,203 cases, total sample; figures in%. 6 3 28 27 26 24 22 20 59 49 49 43 40 Socio-ecological transformation 32 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Rising sea levels due to melting of the poles Species extinction in the animal and plant world Increase in humanitarian crises, spread of(new) diseases Water shortage in everyday life Forest fires, forest dieback Military conflicts over raw materials and water Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Increased immigration, migration Don't know I am not afraid Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS 59 56 81 60 60 49 56 69 46 55 48 46 64 41 51 43 49 56 43 45 40 40 52 42 42 28 31 29 30 28 27 28 38 32 29 26 31 14 27 32 24 31 14 30 26 22 21 26 22 18 20 23 12 14 22 3 2 2 4 2 6 2- 4 1 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 50 54 71 48 55 64 42 42 43 41 43 57 45 44 58 50 42 52 45 35 35 30 41 46 34 41 40 28 38 48 31 26 32 20 24 35 23 25 24 22 22 29 33 22 21 19 27 31 31 20 15 17 24 24 20 16 23 18 25 29 20 25 25 19 22 15 1 1 5 8 3 1 6 15 2 16 6 1 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 33 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Rising sea levels due to melting of the poles Species extinction in the animal and plant world Increase in humanitarian crises, spread of(new) diseases Water shortage in everyday life Forest fires, forest dieback Military conflicts over raw materials and water Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Increased immigration, migration Don't know I am not afraid Basis: 1,203 cases, total sample; figures in%. Total 59 49 48 43 40 28 27 26 24 22 20 3 6 Gender Male Female 54 64 49 49 44 52 39 45 36 44 26 30 29 25 26 26 26 21 24 19 25 15 2 4 7 4 18-29 54 44 44 47 38 34 31 35 30 18 16 2 3 30-39 60 50 46 45 44 28 25 31 26 26 14 3 4 Age(years) 40-49 59 52 51 40 43 24 26 21 23 23 23 2 5 50-59 60 50 52 43 39 27 23 22 17 21 25 2 8 60-69 64 49 50 37 38 28 30 17 19 21 23 7 10 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 34 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Rising sea levels due to melting of the poles Species extinction in the animal and plant world Increase in humanitarian crises, spread of(new) diseases Water shortage in everyday life Forest fires, forest dieback Military conflicts over raw materials and water Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Increased immigration, migration Don't know I am not afraid Basis: 1,203 cases, total sample; figures in%. Total 59 49 48 43 40 28 27 26 24 22 20 3 6 Education Low Medium High 51 59 63 40 50 52 51 49 47 34 44 45 36 38 44 32 28 26 23 29 27 24 28 25 23 21 26 19 22 23 22 19 20 6 2 2 7 7 4 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 57 56 66 44 50 55 48 49 51 44 41 47 42 41 36 26 31 26 25 26 31 26 25 27 23 26 21 20 23 21 20 22 18 4 2 1 9 5 3 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 3 climate and environmentally-conscious behaviour Socio-ecological transformation 36 Main findings Climate and environmentally-conscious behaviour Attitudes towards climate and environmentally-conscious behaviour • 89% of respondents believe that we all have to become active ourselves and start changing the way we live in order to maintain a liveable environment for us and the generations that follow(highest level of agreement"Fully agree": 45%). • In addition, 84% of respondents would be willing to do more for environmental and climate protection if the resulting costs were distributed in a socially just manner(highest level of agreement: 30%). • Slightly fewer, but still almost three quarters of respondents(72%) claim to actively contribute to changing society (highest level of agreement: 20%). Barriers to climate and environmentally-conscious behaviour • 86% of respondents believe that we should be willing to change our lifestyle for the benefit of the environment(highest level of agreement"Fully agree": 39%). However, 45%(also) say they are only willing to do something to protect the environment if it does not affect their own standard of living(highest level of agreement: 11%). Socio-ecological transformation 37 Main findings Climate and environmentally-conscious behaviour • 71% fear that a fundamental change in our way of living and doing business will be associated with high personal costs (highest approval rating: 21%). Furthermore, slightly more than half(56%) consider measures to protect the climate and the environment to be socially unjust, as they burden low-income earners in particular(highest level of agreement: 15%). 55% say that they personally lack the financial means to do something for climate protection(highest level of agreement: 18%). • 75% would be willing to do more to protect the environment if everyone acted in this way(highest level of agreement: 24%). However, 42% do not believe that they can contribute significantly to environmental protection with their own behaviour(highest level of agreement: 12%). 34% say that others should take the first step before they themselves contribute to climate protection(highest level of agreement: 8%). • 67% say they are annoyed when others try to tell them how to live(highest level of agreement: 26%). Furthermore, 49% complain that they will soon not be able to do anything at all if there are even more regulations for climate and environmental protection(highest approval rating: 17%). • 56% think that businesses know best how to implement the necessary change(highest level of agreement: 12%). Furthermore, 37% think that science and technology will solve the problem of climate change without us having to fundamentally change our way of life(highest level of agreement: 9%). Socio-ecological transformation 38 Main findings Climate and environmentally-conscious behaviour • 54% are concerned that businesses that need a lot of energy for their production cannot implement strict climate protection requirements(highest level of agreement: 14%). 45% think that fighting climate change is detrimental to our businesses(highest approval rating: 16%). Furthermore, 44% say that preserving jobs is more important than protecting the climate and the environment(highest level of agreement: 11%). • Almost one in two(49%) find it difficult to shape their own lives in an environmentally and climate-friendly way(highest level of agreement: 9%). Furthermore, 64% say that the Poor infrastructure makes it impossible to do without a car (highest level of agreement: 24%). Around a quarter(27%) say they do not see the point of changing their own behaviour for something that may happen in the future(highest level of agreement: 8%). Motivators of climate and environmentally-conscious behaviour • 89% of the respondents think that spending time in nature significantly improves their quality of life(highest level of agreement"Fully agree": 50%). Furthermore, 80% say they would feel strongly connected to nature(highest level of agreement: 33%). • According to 89% of respondents, each individual has a responsibility to ensure that we leave a liveable environment for future generations(highest level of agreement: 49%). Furthermore, 88% think that Environmental protection is a matter of decency and civic duty(highest approval rating: 40%). That more environmental protection also means better quality of life and health for all, say 87%(highest approval rating: 40%). 83% feel personally responsible for the preservation of nature and the environment(highest approval rating: 36%). Socio-ecological transformation 39 Main findings Climate and environmentally-conscious behaviour • 84% believe that our businesses must become more climate-friendly, otherwise there is a threat of economic damage (highest level of agreement: 36%). 82% believe that a consistent policy to protect the environment will have a positive impact on the competitiveness of businesses in the future(highest approval rating: 30%). Furthermore, 78% believe that switching to environmentally and climate-friendly products and production processes offers great employment opportunities(highest approval rating: 24%). • 82% see the industrialised countries as having a special responsibility for climate protection, since they have played a significant role in causing climate change(highest level of agreement: 37%). In addition, 78% say they feel better when they buy products that have less impact on the environment and climate(highest level of agreement: 29%). Socio-ecological transformation 40 Attitudes towards climate and environmentally-conscious behaviour Below you can see some statements. How much do you agree with the following statements? To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start 89 changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially just 84 manner. 45 30 44 83 11 54 12 4 16 I commit myself to actively changing society. 72 20 52 21 7 28 Basis: 1,203 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree Socio-ecological transformation 41 Attitudes towards climate and environmentally-conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be 89 95 98 90 94 87 81 94 80 85 90 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 84 88 84 88 90 85 77 88 73 86 90 were distributed in a socially just manner. I commit myself to actively changing society. 72 82 80 74 81 81 58 71 42 73 83 Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be 45 45 73 44 43 46 32 44 31 36 59 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 30 26 33 41 41 32 21 27 22 27 40 were distributed in a socially just manner. I commit myself to actively changing society. 20 24 23 21 26 28 11 12 6 20 34 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 42 Attitudes towards climate and environmentally-conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be 89 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 84 were distributed in a socially just manner. I commit myself to actively changing society. 72 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be 45 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 30 were distributed in a socially just manner. I commit myself to actively changing society. 20 Basis: 1,203 cases, total sample; figures in%. Gender Male Female 86 93 81 88 67 76 Gender Male Female 40 49 27 34 19 21 18-29 88 90 82 30-39 90 88 76 Age(years) 40-49 92 82 69 50-59 89 79 69 60-69 87 82 59 18-29 42 37 27 30-39 46 31 20 Age(years) 40-49 43 26 23 50-59 46 32 18 60-69 46 24 10 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 43 Attitudes towards climate and environmentally-conscious behaviour Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be 89 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 84 were distributed in a socially just manner. I commit myself to actively changing society. 72 Response category:"Fully agree". Total To maintain a liveable environment for us and the generations that follow, all of us have to be 45 actively involved and start changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred 30 were distributed in a socially just manner. I commit myself to actively changing society. 20 Basis: 1,203 cases, total sample; figures in%. Education Low Medium High 87 88 92 84 84 85 67 72 74 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 90 88 94 88 85 81 70 74 73 Education Low Medium High 44 41 49 29 31 31 16 20 22 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 45 44 48 33 31 30 21 20 22 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 44 Barriers to climate and environmentally-conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? For the sake of the environment, we should all be prepared to change our lifestyle. I would be willing to do more to protect the environment if everyone acted like this. I fear that a fundamental change in our way of living and doing business will come at a high cost to me. I get annoyed when others try to tell me how to live. Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. Businesses know best how to implement the necessary change. Measures to protect the climate and the environment are socially unjust, as they burden low-income earners in particular. Personally, I lack the financial means to do something for climate protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 39 24 21 26 24 12 15 18 14 Basis: 1,203 cases, total sample; figures in%. 51 50 41 40 44 41 37 40 Fully agree Somewhat agree 47 10 4 19 6 24 5 27 6 21 15 33 11 35 9 36 9 34 12 Somewhat disagree Completely disagree Socio-ecological transformation 45 Barriers to climate and environmentally-conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. I find it difficult to shape my life in an environmentally and climate-friendly way. I am only prepared to do something to protect the environment if my standard of living is not affected as a result. Tackling climate change is detrimental to our businesses. Preserving jobs is more important than climate and environmental protection. I do not believe that I can contribute significantly to environmental protection with my behaviour. Science and technology will solve the problem of climate change without us having to fundamentally change our way of life. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Basis: 1,203 cases, total sample; figures in%. 17 9 11 16 11 12 9 8 8 32 34 17 40 40 11 34 40 15 29 37 18 33 41 15 30 39 19 28 41 22 26 41 25 19 35 38 Fully agree Somewhat agree Somewhat disagree Completely disagree Socio-ecological transformation 46 Barriers to climate and environmentally-conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be prepared to change our lifestyle. 86 90 98 85 87 88 79 91 75 83 92 I would be willing to do more to protect the environment if everyone acted like this. 75 85 70 78 88 82 66 72 62 75 83 I fear that a fundamental change in our way of living and doing business will come at a high 71 76 39 67 76 81 78 72 77 71 74 cost to me. I get annoyed when others try to tell me how to live. 67 66 31 69 62 71 79 72 78 66 68 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) 64 70 61 64 55 61 71 70 54 66 61 makes it impossible for me to give up my car. Businesses know best how to implement the necessary change. 56 74 27 65 56 70 49 53 43 57 61 Measures to protect the climate and the environment are socially unjust, as they burden low56 59 40 56 63 64 54 64 45 64 56 income earners in particular. Personally, I lack the financial means to do something for climate protection. 55 47 22 54 52 62 62 63 71 60 55 Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. 54 56 29 52 52 68 54 58 56 62 43 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 47 Barriers to climate and environmentally-conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO If regulations regarding climate and environmental protection increase, we'll soon not be able 49 51 20 55 44 54 55 47 52 58 48 to do anything at all. I find it difficult to shape my life in an environmentally and climate-friendly way. 49 48 30 48 55 56 50 46 52 54 54 I am only prepared to do something to protect the environment if my standard of living is not 45 43 14 49 54 50 47 44 52 52 41 affected as a result. Tackling climate change is detrimental to our businesses. 45 43 10 54 41 58 48 41 51 50 41 Preserving jobs is more important than climate and environmental protection. 44 47 10 52 51 57 50 28 44 49 41 I do not believe that I can contribute significantly to environmental protection with my behaviour. science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 42 29 14 43 45 53 52 36 54 49 34 37 38 8 44 44 54 36 29 33 49 33 Before I contribute to climate protection myself, others should take the first step. 34 36 3 39 37 48 33 31 34 51 27 I don't see the point of changing my behaviour today for something that may happen in the 27 24 3 28 27 42 23 20 27 42 22 future. Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 48 Barriers to climate and environmentally-conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total For the sake of the environment, we should all be prepared to change our lifestyle. 86 I would be willing to do more to protect the environment if everyone acted like this. 75 I fear that a fundamental change in our way of living and doing business will come at a high 71 cost to me. I get annoyed when others try to tell me how to live. 67 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) 64 makes it impossible for me to give up my car. Businesses know best how to implement the necessary change. 56 Measures to protect the climate and the environment are socially unjust, as they burden low56 income earners in particular. Personally, I lack the financial means to do something for climate protection. 55 Businesses that need a lot of energy for their production cannot implement strict climate 54 protection requirements. Gender Male Female 81 91 75 76 70 73 70 64 63 64 55 57 56 57 56 54 57 50 18-29 84 87 77 69 61 64 66 65 56 30-39 87 78 75 73 64 63 61 57 55 Age(years) 40-49 89 73 69 65 63 52 55 53 51 50-59 86 69 67 59 67 52 48 51 51 60-69 85 68 66 67 62 44 48 45 54 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 49 Barriers to climate and environmentally-conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total If regulations regarding climate and environmental protection increase, we'll soon not be able 49 to do anything at all. I find it difficult to shape my life in an environmentally and climate-friendly way. 49 I am only prepared to do something to protect the environment if my standard of living is not 45 affected as a result. Tackling climate change is detrimental to our businesses. 45 Preserving jobs is more important than climate and environmental protection. 44 I do not believe that I can contribute significantly to environmental protection with my 42 behaviour. science and technology will solve the problem of climate change without us having to 37 fundamentally change our way of life. Before I contribute to climate protection myself, others should take the first step. 34 I don't see the point of changing my behaviour today for something that may happen in the 27 future. Gender Male Female 54 45 51 48 49 40 48 42 47 41 49 34 44 31 39 30 33 20 18-29 58 63 53 54 54 51 45 46 37 30-39 50 56 46 44 50 46 44 40 29 Age(years) 40-49 48 46 44 46 37 35 37 30 22 50-59 44 38 41 42 37 35 30 28 20 60-69 44 38 36 31 37 36 28 24 19 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 50 Barriers to climate and environmentally-conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". For the sake of the environment, we should all be prepared to change our lifestyle. I would be willing to do more to protect the environment if everyone acted like this. I fear that a fundamental change in our way of living and doing business will come at a high cost to me. I get annoyed when others try to tell me how to live. Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) makes it impossible for me to give up my car. Businesses know best how to implement the necessary change. Measures to protect the climate and the environment are socially unjust, as they burden lowincome earners in particular. Personally, I lack the financial means to do something for climate protection. Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. Total 86 75 71 67 64 56 56 55 54 Education Low Medium High 84 85 89 75 74 77 74 77 64 71 71 60 54 68 63 61 56 53 58 55 57 65 56 50 58 55 50 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 85 86 89 76 76 76 75 72 61 72 66 59 58 67 64 59 57 50 60 58 48 65 57 38 52 58 45 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 51 Barriers to climate and environmentally-conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". If regulations regarding climate and environmental protection increase, we'll soon not be able to do anything at all. I find it difficult to shape my life in an environmentally and climate-friendly way. I am only prepared to do something to protect the environment if my standard of living is not affected as a result. Tackling climate change is detrimental to our businesses. Total 49 49 45 45 Preserving jobs is more important than climate and environmental protection. 44 I do not believe that I can contribute significantly to environmental protection with my 42 behaviour. science and technology will solve the problem of climate change without us having to 37 fundamentally change our way of life. Before I contribute to climate protection myself, others should take the first step. 34 I don't see the point of changing my behaviour today for something that may happen in the 27 future. Education Low Medium High 57 53 42 54 47 49 48 46 42 51 48 38 45 47 40 44 44 38 36 37 38 41 34 31 30 28 22 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 49 52 43 52 49 47 49 44 41 46 47 34 40 48 37 45 42 39 40 40 30 37 36 27 29 27 23 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 52 Barriers to climate and environmentally-conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO For the sake of the environment, we should all be prepared to change our lifestyle. 39 38 60 42 42 39 20 33 29 39 50 I get annoyed when others try to tell me how to live. 26 24 1 26 23 29 39 24 34 24 29 I would be willing to do more to protect the environment if everyone acted like this. 24 28 20 28 35 27 14 19 15 20 35 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) 24 21 18 23 20 24 34 22 24 22 27 makes it impossible for me to give up my car. I fear that a fundamental change in our way of living and doing business will come at a high 21 18 5 23 18 22 31 21 30 17 25 cost to me. Personally, I lack the financial means to do something for climate protection. 18 15 3 16 10 22 26 16 34 17 13 If regulations regarding climate and environmental protection increase, we'll soon not be able 17 15 8 17 14 18 22 17 23 18 19 to do anything at all. Tackling climate change is detrimental to our businesses. 16 15 6 15 11 22 15 14 17 18 18 Measures to protect the climate and the environment are socially unjust, as they burden low15 13 9 16 14 17 19 18 16 14 18 income earners in particular. Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 53 Barriers to climate and environmentally-conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO Businesses that need a lot of energy for their production cannot implement strict climate 14 11 6 17 11 21 22 9 13 9 15 protection requirements. I do not believe that I can contribute significantly to environmental protection with my behaviour. 12 6 1 10 15 13 18 9 22 13 10 Businesses know best how to implement the necessary change. 12 13 3 18 15 18 9 7 8 12 15 I am only prepared to do something to protect the environment if my standard of living is not 11 9 affected as a result. 2 14 18 16 9 9 13 12 9 Preserving jobs is more important than climate and environmental protection. 11 8 2 14 10 15 13 4 10 17 9 science and technology will solve the problem of climate change without us having to fundamentally change our way of life. 9 5- 14 11 17 7 3 8 13 7 I find it difficult to shape my life in an environmentally and climate-friendly way. 9 6 3 7 10 12 8 6 13 15 13 Before I contribute to climate protection myself, others should take the first step. 8 9- 12 10 11 9 10 7 9 6 I don't see the point of changing my behaviour today for something that may happen in the 8 4 1 10 8 10 9 3 10 11 7 future. Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 54 Barriers to climate and environmentally-conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total For the sake of the environment, we should all be prepared to change our lifestyle. 39 I get annoyed when others try to tell me how to live. 26 I would be willing to do more to protect the environment if everyone acted like this. 24 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) 24 makes it impossible for me to give up my car. I fear that a fundamental change in our way of living and doing business will come at a high 21 cost to me. Personally, I lack the financial means to do something for climate protection. 18 If regulations regarding climate and environmental protection increase, we'll soon not be able 17 to do anything at all. Tackling climate change is detrimental to our businesses. 16 Measures to protect the climate and the environment are socially unjust, as they burden low15 income earners in particular. Gender Male Female 34 43 31 20 23 24 24 24 25 18 19 16 20 15 18 14 18 14 18-29 36 25 31 20 26 21 21 19 21 30-39 39 29 28 25 20 21 15 15 17 Age(years) 40-49 44 27 21 28 22 16 16 19 15 50-59 40 23 22 25 19 16 16 15 14 60-69 34 24 13 23 19 12 16 8 9 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 55 Barriers to climate and environmentally-conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. I do not believe that I can contribute significantly to environmental protection with my behaviour. Businesses know best how to implement the necessary change. I am only prepared to do something to protect the environment if my standard of living is not affected as a result. Preserving jobs is more important than climate and environmental protection. science and technology will solve the problem of climate change without us having to fundamentally change our way of life. I find it difficult to shape my life in an environmentally and climate-friendly way. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Total 14 12 12 11 11 9 9 8 8 Gender Male Female 16 11 16 8 12 12 11 10 12 9 10 7 11 8 10 6 10 6 18-29 18 17 16 13 14 13 15 11 12 30-39 15 10 16 10 9 10 13 11 8 Age(years) 40-49 14 11 8 12 12 9 6 6 5 50-59 10 11 10 12 8 6 5 7 6 60-69 9 8 8 8 9 4 4 5 5 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 56 Barriers to climate and environmentally-conscious behaviour(1) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total For the sake of the environment, we should all be prepared to change our lifestyle. 39 I get annoyed when others try to tell me how to live. 26 I would be willing to do more to protect the environment if everyone acted like this. 24 Poor infrastructure(e.g. lack of cycle paths, lack of train routes, too little public transport) 24 makes it impossible for me to give up my car. I fear that a fundamental change in our way of living and doing business will come at a high 21 cost to me. Personally, I lack the financial means to do something for climate protection. 18 If regulations regarding climate and environmental protection increase, we'll soon not be able 17 to do anything at all. Tackling climate change is detrimental to our businesses. 16 Measures to protect the climate and the environment are socially unjust, as they burden low15 income earners in particular. Education Low Medium High 34 37 43 32 28 21 23 24 24 20 26 24 20 25 18 23 20 14 17 21 14 17 15 15 17 16 14 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 40 38 44 29 26 21 24 25 22 22 25 26 25 22 16 26 17 11 16 20 14 15 17 14 20 14 11 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 57 Barriers to climate and environmentally-conscious behaviour(2) Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Businesses that need a lot of energy for their production cannot implement strict climate protection requirements. I do not believe that I can contribute significantly to environmental protection with my behaviour. Businesses know best how to implement the necessary change. I am only prepared to do something to protect the environment if my standard of living is not affected as a result. Preserving jobs is more important than climate and environmental protection. science and technology will solve the problem of climate change without us having to fundamentally change our way of life. I find it difficult to shape my life in an environmentally and climate-friendly way. Before I contribute to climate protection myself, others should take the first step. I don't see the point of changing my behaviour today for something that may happen in the future. Total 14 12 12 11 11 9 9 8 8 Education Low Medium High 11 16 13 12 14 10 14 11 12 14 10 10 10 11 10 10 8 9 12 8 9 10 8 7 7 9 6 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 13 16 10 12 12 12 14 12 9 13 10 12 12 11 9 10 9 7 10 10 9 9 8 7 10 8 4 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 58 Motivators of climate and environmentally-conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Every individual bears responsibility for leaving a liveable environment for future generations. Being in nature greatly enhances my quality of life. Environmental protection is a matter of decency and civic duty. More environmental protection also means more quality of life and health for all. Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. I feel personally responsible for the conservation of nature and the environment. Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. The industrialised countries have a special responsibility for climate protection since they have played a significant role in causing climate change. I feel a strong connection with nature. The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. I feel better when I buy products that have less impact on the environment and climate. Basis: 1,203 cases, total sample; figures in%. 49 40 83 50 39 92 40 48 93 40 47 10 3 36 48 12 4 36 47 13 4 30 52 14 4 37 45 13 5 33 47 17 3 24 54 18 4 29 49 16 6 Fully agree Somewhat agree Somewhat disagree Completely disagree Socio-ecological transformation 59 Motivators of climate and environmentally-conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS Every individual bears responsibility for leaving a liveable environment for future generations. 89 95 99 91 90 Being in nature greatly enhances my quality of life. 89 90 98 93 95 Environmental protection is a matter of decency and civic duty. 88 92 99 90 95 More environmental protection also means more quality of life and health for all. 87 92 96 86 94 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 84 91 96 85 92 I feel personally responsible for the conservation of nature and the environment. 83 86 96 87 89 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 82 86 96 88 86 The industrialised countries have a special responsibility for climate protection since they 82 87 92 83 86 have played a significant role in causing climate change. I feel a strong connection with nature. 80 83 91 83 82 The switch to environmentally and climate-friendly products and production processes offers 78 86 93 78 90 great employment opportunities. I feel better when I buy products that have less impact on the environment and climate. 78 83 92 80 88 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 84 89 94 89 87 90 86 83 95 86 76 88 80 77 88 82 79 84 82 75 85 80 74 82 80 74 82 78 68 70 80 65 80 strongly overrepresented overrepresented CMA SEN PRO 81 85 94 76 81 91 76 81 90 74 80 96 64 83 90 68 77 88 63 77 93 71 83 88 62 74 87 57 76 92 57 76 84 strongly underrepresented underrepresented Socio-ecological transformation 60 Motivators of climate and environmentally-conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 89 Being in nature greatly enhances my quality of life. 89 Environmental protection is a matter of decency and civic duty. 88 More environmental protection also means more quality of life and health for all. 87 Our businesses must become more climate-friendly, otherwise there is a risk of economic 84 damage. I feel personally responsible for the conservation of nature and the environment. 83 Consistent policies to protect the environment will have a positive impact on the 82 competitiveness of the businesses in the future. The industrialised countries have a special responsibility for climate protection since they 82 have played a significant role in causing climate change. I feel a strong connection with nature. 80 The switch to environmentally and climate-friendly products and production processes offers 78 great employment opportunities. I feel better when I buy products that have less impact on the environment and climate. 78 Basis: 1,203 cases, total sample; figures in%. Gender Male Female 88 92 87 90 86 90 82 90 80 87 82 85 80 85 82 82 77 82 78 79 71 84 18-29 88 86 87 87 86 81 87 82 76 84 81 30-39 89 91 86 92 85 81 85 86 77 79 79 Age(years) 40-49 90 90 90 88 86 85 82 83 78 77 79 50-59 92 91 88 84 83 85 81 80 86 80 77 60-69 91 86 91 79 79 84 76 80 81 69 70 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 61 Motivators of climate and environmentally-conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total Every individual bears responsibility for leaving a liveable environment for future generations. 89 Being in nature greatly enhances my quality of life. 89 Environmental protection is a matter of decency and civic duty. 88 More environmental protection also means more quality of life and health for all. 87 Our businesses must become more climate-friendly, otherwise there is a risk of economic 84 damage. I feel personally responsible for the conservation of nature and the environment. 83 Consistent policies to protect the environment will have a positive impact on the 82 competitiveness of the businesses in the future. The industrialised countries have a special responsibility for climate protection since they 82 have played a significant role in causing climate change. I feel a strong connection with nature. 80 The switch to environmentally and climate-friendly products and production processes offers 78 great employment opportunities. I feel better when I buy products that have less impact on the environment and climate. 78 Basis: 1,203 cases, total sample; figures in%. Education Low Medium High 89 87 93 81 88 94 84 87 91 82 86 89 78 84 86 76 83 87 77 82 86 77 84 83 74 76 85 70 79 81 72 77 81 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 90 90 91 88 89 91 89 86 92 88 84 92 85 83 87 80 83 85 81 82 89 84 82 82 80 80 81 78 80 81 78 76 81 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 62 Motivators of climate and environmentally-conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS Being in nature greatly enhances my quality of life. 50 53 74 51 50 Every individual bears responsibility for leaving a liveable environment for future generations. 49 53 75 49 41 Environmental protection is a matter of decency and civic duty. 40 45 66 41 46 More environmental protection also means more quality of life and health for all. 40 47 71 42 39 The industrialised countries have a special responsibility for climate protection since they 37 35 56 38 43 have played a significant role in causing climate change. Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 36 42 60 34 41 I feel personally responsible for the conservation of nature and the environment. 36 42 69 39 34 I feel a strong connection with nature. 33 33 48 34 29 Consistent policies to protect the environment will have a positive impact on the competitiveness of the businesses in the future. 30 31 56 31 32 I feel better when I buy products that have less impact on the environment and climate. 29 31 46 37 34 The switch to environmentally and climate-friendly products and production processes offers 24 24 35 26 30 great employment opportunities. Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 50 40 46 44 42 52 39 25 40 34 25 37 34 19 46 31 23 36 27 22 29 36 26 29 26 17 26 31 13 23 26 11 18 strongly overrepresented overrepresented CMA SEN PRO 37 42 58 42 42 55 28 32 47 28 32 51 26 36 51 25 30 46 26 33 43 22 31 38 21 24 43 15 25 38 13 25 35 strongly underrepresented underrepresented Socio-ecological transformation 63 Motivators of climate and environmentally-conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Being in nature greatly enhances my quality of life. 50 Every individual bears responsibility for leaving a liveable environment for future generations. 49 Environmental protection is a matter of decency and civic duty. 40 More environmental protection also means more quality of life and health for all. 40 The industrialised countries have a special responsibility for climate protection since they 37 have played a significant role in causing climate change. Our businesses must become more climate-friendly, otherwise there is a risk of economic 36 damage. I feel personally responsible for the conservation of nature and the environment. 36 I feel a strong connection with nature. 33 Consistent policies to protect the environment will have a positive impact on the 30 competitiveness of the businesses in the future. I feel better when I buy products that have less impact on the environment and climate. 29 The switch to environmentally and climate-friendly products and production processes offers 24 great employment opportunities. Basis: 1,203 cases, total sample; figures in%. Gender Male Female 44 55 48 51 36 43 35 44 38 36 35 37 32 40 28 36 27 33 24 33 23 24 18-29 42 39 37 44 40 37 30 31 32 35 30 30-39 47 49 41 39 37 37 35 30 32 31 25 Age(years) 40-49 56 53 44 42 38 40 42 35 31 28 22 50-59 55 57 40 40 36 38 37 38 29 26 22 60-69 50 51 38 34 36 28 38 28 28 22 18 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 64 Motivators of climate and environmentally-conscious behaviour Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree". Total Being in nature greatly enhances my quality of life. 50 Every individual bears responsibility for leaving a liveable environment for future generations. 49 Environmental protection is a matter of decency and civic duty. 40 More environmental protection also means more quality of life and health for all. 40 The industrialised countries have a special responsibility for climate protection since they 37 have played a significant role in causing climate change. Our businesses must become more climate-friendly, otherwise there is a risk of economic 36 damage. I feel personally responsible for the conservation of nature and the environment. 36 I feel a strong connection with nature. 33 Consistent policies to protect the environment will have a positive impact on the 30 competitiveness of the businesses in the future. I feel better when I buy products that have less impact on the environment and climate. 29 The switch to environmentally and climate-friendly products and production processes offers 24 great employment opportunities. Basis: 1,203 cases, total sample; figures in%. Education Low Medium High 46 49 52 45 49 51 30 41 44 35 38 44 34 36 40 29 34 41 28 35 41 30 32 35 24 30 34 22 28 33 21 23 26 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 51 48 55 50 48 54 41 38 48 44 38 40 37 37 42 41 34 39 35 37 38 34 30 38 29 29 38 29 29 28 23 24 27 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 4 Changing way of living and economies Socio-ecological transformation 66 Main findings Changing way of living and economies Assessing the need for change • When asked whether fundamental change in our way of living and doing business is necessary in the UK, a good fourfifths of respondents answered"Yes, definitely"(37%) or"rather yes"(46%). This contrasts with 13% who do not(tend to) think fundamental change is necessary. Another 4% answered"I don't know". Attribution of responsibility- Which actors do too little? • In the opinion of the population, it is above all political parties, businesses and the government that should do more to tackle climate change: 69% of respondents say that businesses are doing(way) too little. 68% think that political parties and the UK government is not doing enough. 60% want more responsibility from local governments. Also 60% think that citizens should do more. 52% think that the trade unions are doing(way) too little. Non-governmental organisations and the scientific community are less likely to be expected to increase efforts(Way too little/way too little: 35% and 33% respectively). Socio-ecological transformation 67 Main findings Changing way of living and economies Attribution of responsibility- Which actors can contribute most to crisis management? • When it comes to addressing the climate and environmental crisis, the government is by far the most frequently counted among the three most influential actors(70%). In second place is are businesses(43%). This is followed local citizens (28%), the European Union(26%), local governments where people live(24%), the scientific community(24%), political parties(20%), NGOs(10%) and trade unions(5%). Attitudes towards policies • 89% of respondents believe that Politicians should pay much more attention to a socially just shaping of the change in our economic and life styles(highest level of agreement"Fully agree": 46%). In addition, 82% are in favour of providing more financial support to people with low incomes if the costs for electricity and heating or mobility increase due to climate protection measures(highest level of agreement: 41%). At the same time, 69% feel uneasy about the idea of a fundamental change in our economy and way of living, as they know from experience that many people will be worse off afterwards than before(highest level of agreement: 21%). • 70% agree that low-income, ethnic, coloured or other minorities should not be more affected by environmental pollution than other population groups(highest level of agreement: 30%). Socio-ecological transformation 68 Main findings Changing way of living and economies • 85%(highest approval rating: 39%) say that politicians should exert much more pressure on businesses to achieve climate-friendly production. Furthermore, 84% think that businesses need clear guidelines from the state in order to become climate-neutral(highest approval rating: 32%). 82% are in favour of subsidy programmes that support Businesses in switching to climate-friendly production processes and products(highest approval rating: 29%). In addition, 62% are of the opinion that Politicians follow the guidelines of industry and businesses too closely(highest approval rating: 21%). • 89% support a more consistent switch to renewable energy(highest approval rating: 42%). 59% agree with the statement "It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the special features of the UK"(highest level of agreement: 23%). • 84% think that, above all, strict and consistent laws are needed to preserve an environment worth living in for us and future generations(highest level of agreement: 31%). 66%, however,(also) say that there are already enough guidelines for a fundamental change in our way of living and doing business- if these were also implemented, we would be on the right track(highest approval rating: 14%). • 83% believe that structural change measures should be enforced even if jobs are lost as a result(highest level of agreement: 25%). 72%, however, say that jobs affected by structural change should be maintained for as long as possible if there are no suitable alternatives(highest level of agreement: 18%). Socio-ecological transformation 69 Main findings Changing way of living and economies Assessment of measures in nature, environmental and climate protection • Mobility: 89% of respondents are in favour of reducing the price of local public transport(highest level of agreement"I fully support": 53%). Just as many respondents(89%) are in favour of expanding the transport network and the frequency of local public transport(highest approval rating: 42%). More charging stations for electric or hybrid vehicles are supported by 85%(highest approval rating: 43%), the promotion of electric vehicles by 78%(highest approval rating: 36%), a climate tax on airline tickets by 63%(highest approval rating: 25%) and the introduction of a car toll(so that someone who drives a lot also has to pay more) by 51%(highest approval rating: 20%). • Energy: 88% of respondents support the construction of more wind turbines(highest approval rating: 52%). 84% are in favour of mandatory solar for public buildings and new private buildings(highest approval rating: 42%). 82% are in favour of membership in a cooperative as a way to implement the transition(highest level of approval: 27%). • Technology/innovations/businesses: 90% of respondents are in favour of more support for the development of climatefriendly products and technologies(highest level of agreement: 44%). 86% are in favour of labelling climate-friendly products(highest approval rating: 40%). Reducing subsidies that are harmful to the climate is supported by 78%(highest approval rating: 31%) and making products that are harmful to the climate more expensive by 65%(highest approval rating: 25%). Socio-ecological transformation 70 Main findings Changing way of living and economies • Education: 88% support an improvement of school education in the field of environmental and climate protection (highest level of agreement: 42%). 87% support training or further training(or retraining) for workers in jobs that will no longer be needed in the future(highest level of support: 39%). • Housing: 88% support financial support for cost-efficient heating and thermal systems(e.g. heat pump)(highest approval rating: 45%). 85% support state subsidies for the renovation of buildings for thermal insulation(highest approval rating: 35%). 85% agree with state support for private households using renewable energy(highest approval rating: 35%), and 81% agree with legal regulations on the energy efficiency of electrical household appliances(highest approval rating: 33%). Attitudes towards the energy and heat transition • 91% of respondents agree that workers affected by the switch to renewable energy(e.g. job loss) should be supported in retraining for alternative jobs(highest level of agreement"Fully agree": 46%). Furthermore, 88% think that the affected employees should be financially supported(compensation payments, severance payments, etc.)(highest level of agreement: 38%). Socio-ecological transformation 71 Main findings Changing way of living and economies • 87% of respondents agree that the development of energy communities should be supported by the government(highest level of agreement: 33%). Furthermore, 85% think that private households that want to use renewable energy(e.g. solar power, solar heating or heat pump) should be financially supported(highest level of agreement: 40%). • According to 89% of the respondents, new industries should be actively located in regions and municipalities affected by the conversion of electricity and heat supply to renewable energy(e.g. coal mining, natural gas, oil regions)(highest level of agreement: 37%). Furthermore, 83% think that the affected regions and municipalities should receive financial support(highest level of agreement: 30%). • 88% of respondents believe that citizens should participate in public and political life(e.g. citizens' forums, planning advisory boards) in order to help shape the community(highest level of agreement: 35%). • 50% of respondents can imagine taking an active part in shaping their community's energy supply, with 13% saying they could"definitely" imagine doing so. Asked whether they could imagine generating their own energy, 6% say they would already do so, 36% say they could"definitely" imagine this and 27% say they could"rather" imagine this. Socio-ecological transformation 72 Main findings Changing way of living and economies • 55% would"approve" of the construction of a solar park in their community if the profits generated by it benefited the community. Another 39% would accept it, 6% would oppose it. The construction of a wind park in their community would be"approved" by 51%(if the profits generated by it benefit the community). Another 40% would accept it, 9% would oppose it. • To fight climate change, it is necessary to heat differently in the coming years. Two-thirds of respondents think this should be done through more public subsidies for climate-neutral technologies and the replacement of heating. On the other hand, 9% support bans and 8% higher prices for oil, gas and coal. The remaining 17% of respondents are not in favour of any of the options mentioned. • When asked whether renewable energy has become more important since the outbreak of the Russia-Ukraine conflict, 41% answer"yes, renewable energy has become more important". Another 32% answered with"rather yes". In contrast, 11% answered with"rather no" and 16% with"no, renewable energy has not become more important". Socio-ecological transformation 73 Assessing the need for change Do you think the UK needs a fundamental change in our way of living and doing business? Basis: 1,203 cases, total sample; figures in%. Yes Yes, definitely Rather yes No Rather no No, not at all Don't know 37 83 46 10 13 3 4 Socio-ecological transformation 74 Assessing the need for change Do you think the UK needs a fundamental change in our way of living and doing business? YES Yes, definitely Rather yes NO Rather no No, not at all Don't know Total EST INT PER COS ADA CMS TRA CMA SEN PRO 83 88 95 84 89 85 72 82 69 77 90 37 38 43 42 43 43 21 33 26 37 52 46 50 52 41 46 42 51 50 44 40 38 13 11 4 14 11 11 23 11 22 16 7 10 9 4 12 11 6 18 9 14 13 6 3 2- 2- 5 5 2 8 3 1 4 1 1 2- 4 5 7 9 7 3 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 75 Assessing the need for change Do you think the UK needs a fundamental change in our way of living and doing business? YES Yes, definitely Rather yes NO Rather no No, not at all Don't know Total 83 37 46 13 10 3 4 Gender Male Female 79 86 33 40 45 46 18 9 13 8 5 1 3 5 18-29 87 44 43 10 8 1 3 30-39 84 36 48 11 10 2 4 Age(years) 40-49 81 38 43 16 12 4 3 50-59 84 38 46 13 7 5 3 60-69 74 28 46 20 16 4 5 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 76 Assessing the need for change Do you think the UK needs a fundamental change in our way of living and doing business? YES Yes, definitely Rather yes NO Rather no No, not at all Don't know Total 83 37 46 13 10 3 4 Education Low Medium High 79 84 83 30 38 40 48 46 43 15 12 14 14 8 11 2 4 3 6 3 4 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 84 82 88 40 35 43 43 48 45 11 14 12 10 10 10 2 4 2 5 3 0 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 77 Attribution of responsibility What do you think: Are the following actors doing too much or too little to address climate change? The scientific community Non-governmental organisations (e.g. local environmental movements) Citizens in my area Local government at place of residence(e.g. municipality/city) European Union TOO LITTLE 33 35 60 60 53 Trade unions 52 Businesses 69 Government 68 Political parties 68 Basis: 1,203 cases, total sample; figures in%. 13 18 15 16 27 30 27 6 27 8 27 47 42 38 36 42 38 41 Way too little Too little 42 62 36 64 21 42 19 62 17 65 17 42 14 42 13 64 12 53 Exactly the right amount TOO MUCH 8 10 6 8 11 6 6 10 8 Don't know 17 19 13 13 19 25 11 9 12 Way too much Too much Socio-ecological transformation 78 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Way too much/too much European Union Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS 6 5- 8 6 14 18 2 14 14 69 68 91 71 72 8 5 2 6 8 19 29 13 20 15 60 57 76 64 64 11 10 2 10 5 17 16 18 28 21 53 61 60 47 56 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 9 7 2 8 6 4 19 16 11 14 19 10 64 64 69 55 59 77 14 11 2 14 10 4 23 21 20 10 15 21 56 53 60 52 58 66 14 17 7 20 13 11 54 48 51 strongly overrepresented overrepresented 17 11 6 13 14 20 44 50 60 strongly underrepresented underrepresented Socio-ecological transformation 79 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in my area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 10 8 3 10 13 13 15 2 16 9 3 13 19 4 16 10 15 13 16 8 10 17 68 68 89 68 69 67 61 67 55 68 73 6 5- 5 7 8 9 1 6 9 3 21 20 12 28 20 32 21 27 20 15 17 60 63 79 58 60 52 53 53 51 56 71 6 6 3 5 8 17 19 8 22 16 52 54 63 53 53 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 9 8 2 22 14 17 50 48 47 strongly overrepresented overrepresented 10 6 2 9 24 14 43 44 58 strongly underrepresented underrepresented Socio-ecological transformation 80 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total EST INT PER COS 8 9 2 9 6 12 16 5 14 16 68 68 87 68 68 10 7 2 11 9 36 41 48 39 35 35 36 32 35 40 8 10- 7 8 42 44 51 52 45 33 33 34 31 34 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 13 12 4 12 11 3 14 11 11 9 11 10 68 64 70 58 59 82 11 16 5 18 12 10 44 27 28 24 31 40 32 34 40 28 37 36 10 9 4 40 34 49 37 38 28 strongly overrepresented overrepresented 10 10 8 35 35 48 27 35 31 strongly underrepresented underrepresented Socio-ecological transformation 81 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total 6 14 69 8 19 60 11 17 53 Gender Male Female 8 4 18 10 67 70 12 4 22 16 58 62 14 7 18 17 56 50 18-29 30-39 Age(years) 40-49 50-59 60-69 8 5 4 7 2 18 15 13 10 13 68 68 67 73 66 10 8 9 7 4 23 17 16 17 21 60 61 60 64 56 10 9 10 24 23 13 55 48 50 strongly overrepresented overrepresented 13 10 14 11 56 56 strongly underrepresented underrepresented Socio-ecological transformation 82 attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in my area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total 10 13 68 6 21 60 6 17 52 Gender Male Female 14 5 15 12 66 69 7 4 24 19 58 60 9 4 16 17 54 49 18-29 30-39 Age(years) 40-49 50-59 60-69 11 10 7 9 11 12 12 13 14 15 72 68 68 69 61 10 6 5 4 1 23 28 18 16 21 57 56 62 65 57 7 8 3 26 18 14 50 51 49 strongly overrepresented overrepresented 8 4 11 12 57 48 strongly underrepresented underrepresented Socio-ecological transformation 83 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Just right Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total 8 12 68 10 36 35 8 42 33 Gender Male Female 12 5 12 11 68 69 13 8 34 38 38 31 10 6 44 41 35 31 18-29 30-39 Age(years) 40-49 50-59 60-69 9 7 6 10 10 15 13 9 9 12 72 70 68 71 62 14 10 11 10 7 44 36 30 36 32 34 34 35 36 35 12 9 6 46 43 38 33 31 33 strongly overrepresented overrepresented 6 5 43 41 35 33 strongly underrepresented underrepresented Socio-ecological transformation 84 attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little European Union Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total 6 14 69 8 19 60 11 17 53 Education Low Medium High 5 6 6 15 14 14 63 71 69 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 7 7 4 10 16 15 69 67 75 9 7 8 18 21 18 55 62 61 6 9 9 16 21 19 60 60 64 10 10 10 13 18 19 52 54 52 8 12 9 15 19 19 58 50 60 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 85 attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Government Way too much/too much Just right Too little/way too little Citizens in my area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total 10 13 68 6 21 60 6 17 52 Education Low Medium High 10 10 8 14 14 12 61 69 70 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 8 12 8 9 14 17 70 67 72 8 6 5 21 23 20 53 60 62 6 6 6 18 24 20 62 57 65 8 6 6 15 17 17 44 54 52 5 8 4 15 19 16 51 50 62 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 86 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Political parties Way too much/too much Businesses Too little/way too little Non-governmental organisations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Basis: 1,203 cases, total sample; figures in%. Total 8 12 68 10 36 35 8 42 33 Education Low Medium High 7 8 9 16 12 10 59 73 69 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 6 11 8 9 14 12 72 65 76 9 10 12 32 36 37 35 36 33 9 12 11 35 37 38 34 35 35 6 8 8 41 46 40 29 33 35 8 8 8 42 43 44 30 34 35 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 87 attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses Citizens in my area European Union Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,203 cases, total sample; figures in%. 70 43 28 26 24 24 20 10 5 6 Socio-ecological transformation 88 attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses Citizens in my area European Union Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Total EST INT PER COS 70 71 86 68 68 43 41 63 38 35 28 32 42 25 22 26 33 29 25 24 24 20 21 24 27 24 29 19 29 25 20 20 14 20 30 10 10 9 12 6 5 6 3 7 5 6 1 1 4 6 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 63 65 74 63 65 84 32 43 49 43 37 51 25 31 20 22 24 32 22 16 26 18 31 33 30 17 39 22 24 23 23 29 23 25 21 18 20 21 20 16 19 23 14 12 11 11 9 5 6 3 3 3 8 2 5 11 4 15 5 2 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 89 attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses Citizens in my area European Union Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,203 cases, total sample; figures in%. Total 70 43 28 26 24 24 20 10 5 6 Gender Male Female 70 70 43 42 25 30 28 24 18 29 26 22 21 19 9 11 5 5 6 6 18-29 72 33 25 26 24 28 24 12 7 3 30-39 72 39 27 29 24 23 19 8 7 5 Age(years) 40-49 72 52 29 23 23 22 21 9 4 5 50-59 69 45 31 24 23 24 19 10 2 7 60-69 66 48 27 26 27 23 15 11 3 10 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 90 attribution of responsibility And when it comes to tackling the climate and environmental crisis, which of the following actors do you think can contribute most to tackling the crisis? Please name up to three of the most influential actors in your opinion. Government Businesses Citizens in my area European Union Local government at place of residence(e.g. municipality/city) The scientific community Political parties Non-governmental organisations(e.g. local environmental movements) Trade unions None of them Basis: 1,203 cases, total sample; figures in%. Total 70 43 28 26 24 24 20 10 5 6 Education Low Medium High 66 70 72 38 38 50 28 30 25 23 25 28 31 24 21 20 27 24 18 21 20 11 10 10 6 4 5 8 7 4 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 69 70 73 40 41 55 28 27 29 26 26 25 25 23 24 21 27 23 23 20 22 9 10 10 4 5 5 7 5 2 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 91 Attitudes towards policies(1) To what extent do you agree with the following statements? We need a more consistent shift to renewable energy. Politicians should do much more to ensure that the changes in our economies and way of living are socially just. Politicians should exert much stronger pressure on businesses to achieve climate-friendly production methods. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Businesses need clear guidelines from the state in order to become climate neutral. Structural change measures should be enforced even if jobs are lost as a result. There should be support programmes to help businesses switch to climate-friendly production processes and products. Basis: 1,203 cases, total sample; figures in%. 42 47 92 46 43 92 39 46 11 4 31 53 13 3 32 52 14 2 25 58 15 2 29 53 15 3 Fully agree Somewhat agree Somewhat disagree Completely disagree Socio-ecological transformation 92 Attitudes towards policies(2) To what extent do you agree with the following statements? People with low incomes should receive more financial support if the costs for electricity and heating or mobility increase due to climate protection measures. If there are no suitable alternatives for the jobs affected by structural change, they should be maintained for as long as possible. Low-income, BAME or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, Green spaces) than other population groups. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were also implemented, we would be on the right track. Politicians follow the guidelines of industry and businesses too closely. It annoys me that climate policy is controlled by the EU, because this does not sufficiently take into account the specifics of the UK. Basis: 1,203 cases, total sample; figures in%. 41 18 54 30 40 21 48 14 52 21 41 23 36 Fully agree Somewhat agree 41 15 3 24 4 23 7 26 5 27 7 31 7 28 13 Somewhat disagree Completely disagree Socio-ecological transformation 93 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO We need a more consistent shift to renewable energy. 89 90 92 87 94 86 87 94 85 87 93 Politicians should do much more to ensure that the changes in our economies and way of living 89 92 97 92 88 85 85 92 80 87 92 are socially just. Politicians should exert much stronger pressure on businesses to achieve climate-friendly production methods. 85 91 96 86 96 78 74 88 76 88 85 In order to preserve an environment worth living in for us and future generations, we need, 84 90 96 81 89 81 79 85 76 83 87 above all, strict and consistent laws. Businesses need clear guidelines from the state in order to become climate neutral. 84 91 86 86 89 83 75 82 76 83 88 Structural change measures should be enforced even if jobs are lost as a result. 83 86 82 80 88 82 78 82 77 88 83 There should be support programmes to help Businesses switch to climate-friendly production 82 87 87 83 89 83 74 81 70 80 88 processes and products. Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 94 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO People with low incomes should receive more financial support if the costs for electricity and 82 85 88 80 87 84 74 80 75 86 85 heating or mobility increase due to climate protection measures. If there are no suitable alternatives for the jobs affected by structural change, they should be 72 76 41 77 72 77 81 77 71 75 74 maintained for as long as possible. Low-income, BAME or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, Green spaces) than other population groups. 70 70 80 65 74 70 64 68 66 72 70 The idea of a fundamental change in our way of living and doing business worries me. I know 69 66 46 67 66 75 76 74 66 76 71 from experience that many people are worse off afterwards than before. There are already enough guidelines for a fundamental change in our way of living and doing 66 73 53 66 76 73 61 63 60 63 70 business. If these were also implemented, we would be on the right track. Politicians follow the guidelines of industry and businesses too closely. 62 59 70 59 70 61 65 60 57 63 56 It annoys me that climate policy is controlled by the EU, because this does not sufficiently 59 65 25 56 53 68 68 66 64 68 47 take into account the specifics of the UK. Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total We need a more consistent shift to renewable energy. 89 Politicians should do much more to ensure that the changes in our economies and way of living 89 are socially just. Politicians should exert much stronger pressure on businesses to achieve climate-friendly 85 production methods. In order to preserve an environment worth living in for us and future generations, we need, 84 above all, strict and consistent laws. Businesses need clear guidelines from the state in order to become climate neutral. 84 Structural change measures should be enforced even if jobs are lost as a result. 83 There should be support programmes to help Businesses switch to climate-friendly production 82 processes and products. Basis: 1,203 cases, total sample; figures in%. Gender Male Female 87 91 86 91 82 88 83 86 81 86 81 84 79 84 95 18-29 87 88 85 83 83 82 82 30-39 88 Age(years) 40-49 94 50-59 88 87 91 89 82 88 86 85 86 85 86 87 82 83 84 81 84 84 84 60-69 90 90 82 82 80 82 73 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total People with low incomes should receive more financial support if the costs for electricity and 82 heating or mobility increase due to climate protection measures. If there are no suitable alternatives for the jobs affected by structural change, they should be 72 maintained for as long as possible. Low-income, BAME or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, Green spaces) than other 70 population groups. The idea of a fundamental change in our way of living and doing business worries me. I know 69 from experience that many people are worse off afterwards than before. There are already enough guidelines for a fundamental change in our way of living and doing 66 business. If these were also implemented, we would be on the right track. Politicians follow the guidelines of industry and businesses too closely. 62 It annoys me that climate policy is controlled by the EU, because this does not sufficiently 59 take into account the specifics of the UK. Basis: 1,203 cases, total sample; figures in%. Gender Male Female 81 83 70 75 70 69 68 69 64 68 66 58 57 61 96 18-29 90 75 70 73 76 64 59 30-39 86 Age(years) 40-49 82 50-59 72 70 72 72 69 70 70 67 70 71 66 66 60 61 60 60 59 58 57 60-69 79 73 69 60 56 64 60 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 97 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total We need a more consistent shift to renewable energy. 89 Politicians should do much more to ensure that the changes in our economies and way of living 89 are socially just. Politicians should exert much stronger pressure on businesses to achieve climate-friendly 85 production methods. In order to preserve an environment worth living in for us and future generations, we need, 84 above all, strict and consistent laws. Businesses need clear guidelines from the state in order to become climate neutral. 84 Structural change measures should be enforced even if jobs are lost as a result. 83 There should be support programmes to help Businesses switch to climate-friendly production 82 processes and products. Basis: 1,203 cases, total sample; figures in%. Education Low Medium High 86 89 91 85 88 91 82 85 86 80 86 85 84 81 85 81 81 85 78 80 85 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 90 89 91 91 88 90 86 84 87 83 84 87 82 85 84 81 83 84 82 83 80 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 98 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree". Total People with low incomes should receive more financial support if the costs for electricity and 82 heating or mobility increase due to climate protection measures. If there are no suitable alternatives for the jobs affected by structural change, they should be 72 maintained for as long as possible. Low-income, BAME or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, Green spaces) than other 70 population groups. The idea of a fundamental change in our way of living and doing business worries me. I know 69 from experience that many people are worse off afterwards than before. There are already enough guidelines for a fundamental change in our way of living and doing 66 business. If these were also implemented, we would be on the right track. Politicians follow the guidelines of industry and businesses too closely. 62 It annoys me that climate policy is controlled by the EU, because this does not sufficiently 59 take into account the specifics of the UK. Basis: 1,203 cases, total sample; figures in%. Education Low Medium High 83 81 83 78 74 69 67 69 72 67 70 67 70 66 63 61 61 64 68 63 50 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 88 83 74 77 72 67 70 70 72 70 70 60 68 66 62 64 62 60 64 60 49 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 99 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS Politicians should do much more to ensure that the changes in our economies and way of living 46 44 63 50 42 are socially just. We need a more consistent shift to renewable energy. 42 44 55 44 46 People with low incomes should receive more financial support if the costs for electricity and 41 36 43 48 35 heating or mobility increase due to climate protection measures. Politicians should exert much stronger pressure on businesses to achieve climate-friendly production methods. 39 39 55 42 44 Businesses need clear guidelines from the state in order to become climate neutral. 32 38 47 29 30 In order to preserve an environment worth living in for us and future generations, we need, 31 32 40 39 38 above all, strict and consistent laws. Low-income, BAME or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, Green spaces) than other population groups. 30 26 48 22 31 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 42 39 50 35 42 60 37 37 40 35 35 52 49 36 45 42 34 46 33 30 36 28 41 44 29 22 30 25 30 40 32 18 29 21 28 44 28 26 30 30 29 30 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 100 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO There should be support programmes to help Businesses switch to climate-friendly production 29 34 30 33 35 24 22 26 19 24 47 processes and products. Structural change measures should be enforced even if jobs are lost as a result. 25 22 25 25 19 30 14 27 25 23 38 It annoys me that climate policy is controlled by the EU, because this does not sufficiently 23 22 9 20 18 24 33 27 31 24 17 take into account the specifics of the UK. Politicians follow the guidelines of industry and businesses too closely. 21 21 29 21 22 20 24 20 12 21 20 The idea of a fundamental change in our way of living and doing business worries me. I know 21 18 9 23 20 25 23 21 26 21 22 from experience that many people are worse off afterwards than before. If there are no suitable alternatives for the jobs affected by structural change, they should be 18 16 4 18 13 26 19 16 21 18 23 maintained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 14 17 6 20 17 18 9 business. If these were also implemented, we would be on the right track. 8 12 17 19 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total Politicians should do much more to ensure that the changes in our economies and way of living 46 are socially just. We need a more consistent shift to renewable energy. 42 People with low incomes should receive more financial support if the costs for electricity and 41 heating or mobility increase due to climate protection measures. Politicians should exert much stronger pressure on businesses to achieve climate-friendly 39 production methods. Businesses need clear guidelines from the state in order to become climate neutral. 32 In order to preserve an environment worth living in for us and future generations, we need, 31 above all, strict and consistent laws. Low-income, BAME or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, Green spaces) than other 30 population groups. Basis: 1,203 cases, total sample; figures in%. Gender Male Female 43 49 40 44 39 43 37 40 30 33 30 33 28 31 101 18-29 44 38 46 39 29 35 28 30-39 47 Age(years) 40-49 48 50-59 46 38 51 40 46 39 39 34 42 40 31 36 29 34 32 30 34 32 30 60-69 46 44 34 36 33 23 25 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". Total There should be support programmes to help Businesses switch to climate-friendly production 29 processes and products. Structural change measures should be enforced even if jobs are lost as a result. 25 It annoys me that climate policy is controlled by the EU, because this does not sufficiently 23 take into account the specifics of the UK. Politicians follow the guidelines of industry and businesses too closely. 21 The idea of a fundamental change in our way of living and doing business worries me. I know 21 from experience that many people are worse off afterwards than before. If there are no suitable alternatives for the jobs affected by structural change, they should be 18 maintained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 14 business. If these were also implemented, we would be on the right track. Basis: 1,203 cases, total sample; figures in%. Gender Male Female 26 32 23 26 24 22 23 18 23 20 18 17 15 14 102 18-29 33 28 20 22 25 24 20 30-39 35 Age(years) 40-49 29 50-59 26 26 23 25 17 24 24 22 23 18 23 20 16 16 15 16 17 12 12 60-69 20 20 31 19 21 15 10 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 103 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree". Total Politicians should do much more to ensure that the changes in our economies and way of living 46 are socially just. We need a more consistent shift to renewable energy. 42 People with low incomes should receive more financial support if the costs for electricity and 41 heating or mobility increase due to climate protection measures. Politicians should exert much stronger pressure on businesses to achieve climate-friendly 39 production methods. Businesses need clear guidelines from the state in order to become climate neutral. 32 In order to preserve an environment worth living in for us and future generations, we need, 31 above all, strict and consistent laws. Low-income, BAME or other minorities should not be more affected by environmental pressures(e.g. noise and air pollution, water contamination, Green spaces) than other 30 population groups. Basis: 1,203 cases, total sample; figures in%. Education Low Medium High 39 47 49 32 40 48 44 43 38 31 39 42 26 30 35 29 31 33 24 30 32 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 48 44 52 44 41 46 51 38 37 41 38 41 30 32 32 33 30 33 35 28 32 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 104 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree". Total There should be support programmes to help Businesses switch to climate-friendly production 29 processes and products. Structural change measures should be enforced even if jobs are lost as a result. 25 It annoys me that climate policy is controlled by the EU, because this does not sufficiently 23 take into account the specifics of the UK. Politicians follow the guidelines of industry and businesses too closely. 21 The idea of a fundamental change in our way of living and doing business worries me. I know 21 from experience that many people are worse off afterwards than before. If there are no suitable alternatives for the jobs affected by structural change, they should be 18 maintained for as long as possible. There are already enough guidelines for a fundamental change in our way of living and doing 14 business. If these were also implemented, we would be on the right track. Basis: 1,203 cases, total sample; figures in%. Education Low Medium High 25 29 31 24 27 23 28 25 18 16 20 24 21 22 20 24 17 16 13 14 16 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 34 28 29 26 25 22 26 23 20 22 21 22 22 22 18 22 16 18 14 15 14 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 105 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition MOBILITY Reduce public transport fares 11 Extend the transport network and the frequency of local public 11 transport More charging points for electric or hybrid vehicles 15 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 22 Carbon tax on airline tickets 37 Introduce a car toll so that someone who drives a lot also has to 49 pay more Basis: 1,203 cases, total sample; figures in%. Support 13 22 38 29 5 10 8 14 24 27 36 53 89 47 42 89 42 43 85 42 36 78 38 25 63 31 20 51 I completely reject it I would rather reject it I would rather agree I completely agree Socio-ecological transformation 106 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? ENERGY Construction of more wind turbines Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Basis: 1,203 cases, total sample; figures in%. Opposition 12 16 18 10 14 22 35 Support 39 36 52 88 4 12 42 42 84 4 14 55 27 82 37 4 10 6 16 11 24 46 44 90 46 40 86 47 31 78 40 25 65 I completely reject it I would rather reject it I would rather agree I completely agree Socio-ecological transformation 107 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition EDUCATION Improve school education in the field of environmental and 12 climate protection Training/retraining/retraining opportunities for workers in jobs 13 that will no longer be needed in the future HOUSING Financial support for cost-efficient heating and thermal systems 12 (e.g. heat pump) State funding for the renovation of buildings for thermal 15 insulation State subsidies for private households if they use renewable 15 energy(for heating, electricity generation) Legal regulations on the energy efficiency of electrical household 19 appliances Basis: 1,203 cases, total sample; figures in%. Support 48 46 3 10 48 42 88 39 87 39 3 12 3 12 5 14 43 50 50 48 45 88 35 85 35 85 33 81 I completely reject it I would rather reject it I would rather agree I completely agree Socio-ecological transformation 108 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO MOBILITY Reduce public transport fares 89 93 96 87 87 85 86 90 86 90 91 Extend the transport network and the frequency of local public transport 89 92 98 89 86 86 83 85 84 88 93 More charging points for electric or hybrid vehicles 85 88 95 88 91 83 76 82 79 88 90 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 78 80 86 86 83 83 63 67 65 78 89 Carbon tax on airline tickets 63 66 82 55 73 55 50 58 58 65 73 Introduce a car toll so that someone who drives a lot also has to pay more 51 53 68 46 65 59 27 47 37 62 56 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 109 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 MOBILITY Reduce public transport fares 89 87 91 87 89 93 85 92 Extend the transport network and the frequency of local public transport 89 86 90 87 90 88 86 92 More charging points for electric or hybrid vehicles 85 85 86 83 90 90 84 80 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 78 76 79 83 83 80 74 66 Carbon tax on airline tickets 63 64 61 63 64 61 64 62 Introduce a car toll so that someone who drives a lot also has to pay more 51 55 48 52 54 48 52 49 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 110 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Total Education Low Medium High Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) Reduce public transport fares 89 89 87 92 92 87 91 Extend the transport network and the frequency of local public transport 89 83 88 91 89 87 89 More charging points for electric or hybrid vehicles 85 80 86 88 83 86 92 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 78 74 76 81 76 77 86 Carbon tax on airline tickets 63 63 60 65 67 61 63 Introduce a car toll so that someone who drives a lot also has to pay more 51 52 46 56 49 51 57 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 111 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I fully oppose/ tend to oppose". Total EST INT PER COS ADA CMS TRA CMA SEN PRO MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more 49 47 32 54 35 41 73 53 63 38 44 Carbon tax on airline tickets 37 34 18 45 27 45 50 42 42 35 27 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 22 20 14 14 17 17 37 33 35 22 11 More charging points for electric or hybrid vehicles 15 12 5 12 9 17 24 18 21 12 10 Extend the transport network and the frequency of local public transport 11 8 2 11 14 14 17 15 16 12 7 Reduce public transport fares 11 7 4 13 13 15 14 10 14 10 9 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 112 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging points for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total 49 37 22 15 11 11 Gender Male Female 45 52 36 39 24 21 15 14 14 10 13 9 18-29 30-39 Age(years) 40-49 50-59 60-69 48 46 52 48 51 37 36 39 36 38 17 17 20 26 34 17 10 10 16 20 13 10 12 14 8 13 11 7 15 8 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 113 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging points for electric or hybrid vehicles Extend the transport network and the frequency of local public transport Reduce public transport fares Total 49 37 22 15 11 11 Education Low Medium High 48 54 44 37 40 35 26 24 19 20 14 12 17 12 9 11 13 8 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 51 49 43 33 39 37 24 23 14 17 14 8 11 13 11 8 13 9 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 114 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO ENERGY Construction of more wind turbines 88 89 99 90 90 90 84 87 77 84 92 Compulsory solar energy for public buildings and new private buildings 84 86 94 81 86 84 82 80 81 82 87 Membership in a cooperative/energy community 82 85 91 83 90 88 72 77 69 79 89 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 90 92 96 95 96 88 86 94 80 85 93 Labelling of climate-friendly products 86 94 98 84 94 83 76 87 69 86 92 Reduce subsidies that are harmful to the climate 78 78 92 77 83 78 75 68 68 80 87 Making climate-damaging products more expensive 65 74 86 61 71 64 52 59 44 70 78 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 115 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" ENERGY Construction of more wind turbines Compulsory solar energy for public buildings and new private buildings Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly Labelling of climate-friendly products Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total 88 84 82 90 86 78 65 Gender Male Female 86 90 81 87 79 84 88 92 81 90 76 81 66 65 18-29 30-39 Age(years) 40-49 50-59 60-69 87 89 89 85 89 80 85 87 83 87 82 84 85 79 80 89 92 90 88 92 84 87 88 85 85 81 79 82 76 72 66 68 66 63 64 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 116 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" ENERGY Total Education Low Medium High Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) Construction of more wind turbines 88 83 90 88 87 89 88 Compulsory solar energy for public buildings and new private buildings 84 85 84 84 86 82 87 Membership in a cooperative/energy community 82 80 79 85 84 79 88 TECHNOLOGY/INNOVATIONS/BUSINESSES Promote the development of climate-friendly products and technologies more strongly 90 86 89 93 91 89 93 Labelling of climate-friendly products 86 80 85 89 84 87 86 Reduce subsidies that are harmful to the climate 78 74 79 80 81 79 79 Making climate-damaging products more expensive 65 60 63 70 67 62 74 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 117 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Total EST INT PER COS ADA CMS TRA CMA SEN PRO Membership in a cooperative/energy community 18 15 9 17 10 12 28 23 31 21 11 Compulsory solar energy for public buildings and new private buildings 16 14 6 19 14 16 18 20 19 18 13 Construction of more wind turbines 12 11 1 10 10 10 16 13 23 16 8 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 35 26 14 39 29 36 48 41 56 30 22 Reduce subsidies that are harmful to the climate 22 22 8 23 17 22 25 32 32 20 13 Labelling of climate-friendly products 14 6 2 16 6 17 24 13 31 14 8 Promote the development of climate-friendly products and technologies more strongly 10 8 4 5 4 12 14 6 20 15 7 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 118 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Membership in a cooperative/energy community 18 21 16 18 16 15 21 20 Compulsory solar energy for public buildings and new private buildings 16 19 13 20 15 13 17 13 Construction of more wind turbines 12 14 10 13 11 11 15 11 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 35 34 35 34 32 34 37 36 Reduce subsidies that are harmful to the climate 22 24 19 19 21 18 24 28 Labelling of climate-friendly products 14 19 10 16 13 12 15 15 Promote the development of climate-friendly products and technologies more strongly 10 12 8 11 8 10 12 8 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 119 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total ENERGY Membership in a cooperative/energy community(community that has organised itself at local 18 level to shape its energy supply in a more sustainable and independent way) Compulsory solar energy for public buildings and new private buildings 16 Education Low Medium High 20 21 15 15 16 16 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 16 21 12 14 18 13 Construction of more wind turbines 12 17 10 12 13 11 12 TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive 35 40 37 30 33 38 26 Reduce subsidies that are harmful to the climate 22 26 21 20 19 21 21 Labelling of climate-friendly products 14 20 15 11 16 13 14 Promote the development of climate-friendly products and technologies more strongly 10 14 11 7 9 11 7 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 120 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Improve school education in the field of environmental and climate protection 88 91 96 91 93 87 84 90 75 81 97 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed 87 89 100 86 91 80 88 90 84 81 89 in the future HOUSING Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 88 88 96 89 91 88 83 90 79 91 91 State funding for the renovation of buildings for thermal insulation 85 89 94 86 88 86 78 87 65 91 87 State subsidies for private households if they use renewable energy(for heating, electricity 85 87 87 88 92 84 79 81 74 85 90 generation) Legal regulations on the energy efficiency of electrical household appliances 81 84 94 83 88 83 69 76 75 82 85 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 121 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EDUCATION Improve school education in the field of environmental and climate protection 88 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed 87 in the future HOUSING Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 88 State funding for the renovation of buildings for thermal insulation 85 State subsidies for private households if they use renewable energy(for heating, electricity 85 generation) Legal regulations on the energy efficiency of electrical household appliances 81 Gender Male Female 86 90 85 89 86 90 84 85 82 87 78 85 18-29 30-39 Age(years) 40-49 50-59 60-69 87 90 88 89 86 82 89 87 90 90 88 90 90 88 84 85 87 87 83 82 87 89 85 81 78 77 85 84 79 85 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 122 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EDUCATION Improve school education in the field of environmental and climate protection 88 Training/retraining/retraining opportunities for workers in jobs that will no longer be needed 87 in the future HOUSING Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 88 State funding for the renovation of buildings for thermal insulation 85 State subsidies for private households if they use renewable energy(for heating, electricity 85 generation) Legal regulations on the energy efficiency of electrical household appliances 81 Education Low Medium High 87 89 88 83 87 90 88 88 88 82 84 87 83 85 84 78 78 86 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 89 89 87 86 88 89 91 87 89 85 85 85 84 85 84 81 81 84 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 123 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed 13 11- 14 9 20 12 10 16 19 11 in the future Improve school education in the field of environmental and climate protection 12 9 4 9 7 13 16 10 25 19 3 HOUSING Legal regulations on the energy efficiency of electrical household appliances 19 16 6 17 12 17 31 24 25 18 15 State subsidies for private households if they use renewable energy(for heating, electricity 15 13 13 12 8 16 21 19 26 15 10 generation) State funding for the renovation of buildings for thermal insulation 15 11 6 14 12 14 22 13 35 9 13 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 12 12 4 11 9 12 17 10 21 9 9 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 124 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed 13 in the future Improve school education in the field of environmental and climate protection 12 15 11 14 10 18 11 13 10 10 13 10 12 11 14 HOUSING Legal regulations on the energy efficiency of electrical household appliances 19 State subsidies for private households if they use renewable energy(for heating, electricity 15 generation) State funding for the renovation of buildings for thermal insulation 15 22 15 18 13 16 15 23 15 16 21 15 13 11 15 19 22 15 13 13 17 18 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 12 14 10 12 10 10 12 16 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 125 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total EDUCATION Training/retraining/retraining opportunities for workers in jobs that will no longer be needed 13 in the future Improve school education in the field of environmental and climate protection 12 HOUSING Legal regulations on the energy efficiency of electrical household appliances 19 State subsidies for private households if they use renewable energy(for heating, electricity 15 generation) State funding for the renovation of buildings for thermal insulation 15 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 12 Education Low Medium High 17 13 10 13 11 12 22 22 14 17 15 16 18 16 13 12 12 12 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 14 12 11 11 11 13 19 19 16 16 15 16 15 15 15 9 13 11 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 126 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc., ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ... new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. ... citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. ... the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Basis: 1,203 cases, total sample; figures in%. 46 45 72 37 52 10 1 38 50 10 2 35 53 11 1 33 54 11 2 40 45 12 3 30 53 15 2 Fully agree Somewhat agree Somewhat disagree Completely disagree Socio-ecological transformation 127 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.... Response category:"Fully agree/ Somewhat agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 91 91 99 91 94 90 88 94 86 86 92 ... new industries should be actively located in affected regions and communities(e.g. coal 89 92 98 85 92 84 88 89 87 86 91 mining, natural gas, oil regions). ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. 88 88 95 88 91 86 84 86 82 85 92 ... citizens should participate in public and political life(e.g. in citizens' forums, planning 88 86 98 88 85 88 83 92 78 92 92 advisory boards) in order to help shape the community. ... the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 87 90 93 91 91 90 79 83 73 89 89 ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. 85 86 94 87 94 85 77 86 76 86 89 ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 83 85 90 80 84 85 78 75 77 82 89 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 128 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.... Response category:"Fully agree/ Somewhat agree". ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ... new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. ... citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. ... the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Total 91 89 88 88 87 85 83 Gender Male Female 88 93 86 91 85 90 86 89 85 88 84 86 80 85 18-29 85 85 90 85 87 84 78 30-39 92 86 87 89 89 88 81 Age(years) 40-49 93 94 90 90 89 88 89 50-59 90 87 86 88 84 87 83 60-69 96 94 85 90 84 79 81 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 129 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.... Response category:"Fully agree/ Somewhat agree". ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ... new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. ... citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. ... the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Total 91 89 88 88 87 85 83 Education Low Medium High 90 89 93 87 88 91 85 88 88 88 87 89 82 86 89 83 84 88 79 81 86 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 92 91 90 91 88 90 89 88 87 91 88 87 89 86 88 88 84 86 88 81 81 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 130 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.... Response category:"Fully agree". Total EST INT PER COS ADA CMS TRA CMA SEN PRO ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 46 39 65 45 49 43 45 45 43 37 52 ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. 40 40 49 41 35 44 39 42 26 33 48 ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. 38 35 39 40 36 44 38 36 34 31 45 ... new industries should be actively located in affected regions and communities(e.g. coal 37 41 57 35 31 38 28 35 33 29 42 mining, natural gas, oil regions). ... citizens should participate in public and political life(e.g. in citizens' forums, planning 35 34 48 33 35 36 27 28 29 33 42 advisory boards) in order to help shape the community. ... the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. 33 34 48 36 36 39 22 27 18 32 41 ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 30 28 38 32 28 33 25 28 26 31 33 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 131 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.... Response category:"Fully agree". ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. ... new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ... citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. ... the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Total 46 40 38 37 35 33 30 Gender Male Female 41 50 36 43 35 40 36 37 32 37 32 33 30 30 18-29 45 32 42 32 32 35 30 30-39 46 40 39 32 38 31 32 Age(years) 40-49 47 44 38 40 36 37 26 50-59 44 44 36 38 38 33 34 60-69 49 40 32 44 29 28 28 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 132 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc.... Response category:"Fully agree". ... affected workers(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ... financial support should be given to private households that want to use renewable energy, e.g. solar electricity, solar heating or heat pumps. ... affected workers(e.g. in case of job loss) should receive financial support such as compensation payments, severance pay etc. ... new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ... citizens should participate in public and political life(e.g. in citizens' forums, planning advisory boards) in order to help shape the community. ... the development of energy communities(community organised at local level to shape their energy supply more sustainably and independently) should be supported by the government. ... affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Total 46 40 38 37 35 33 30 Education Low Medium High 43 49 45 40 40 39 36 40 36 33 37 38 28 36 36 26 35 34 28 31 30 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 51 45 44 42 39 39 44 36 35 38 36 40 38 33 35 33 33 36 37 28 28 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 133 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping the energy supply of your community? 16 13 50 34 37 Yes, definitely Somewhat, yes No, not really No, not at all Basis: 1,203 cases, total sample; figures in%. Could you imagine generating your own energy? 14 6 17 36 27 69 I already generate my own energy Yes, definitely Somewhat, yes No, not really No, not at all How would you evaluate the construction of a solar park or a wind park in your municipality if the profits it generates benefit the community? Solar park 6 Wind park 9 39 55 40 51 I think that would be good I would accept it I would reject it Socio-ecological transformation 134 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 50 53 61 60 60 57 33 39 21 56 60 13 16 17 24 10 20 4 7 2 17 16 37 37 44 35 50 38 29 32 19 38 44 50 47 39 40 40 43 67 61 79 44 40 34 34 37 31 29 30 41 36 45 30 30 16 13 2 9 11 13 26 26 34 15 10 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 135 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 50 13 37 50 34 16 Gender Male Female 52 47 14 12 37 35 48 53 32 37 16 16 18-29 61 19 41 39 30 9 30-39 54 14 40 46 34 11 Age(years) 40-49 44 12 32 56 39 17 50-59 46 12 34 54 32 22 60-69 38 7 31 62 37 25 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 136 Attitudes towards the energy and heat transition Could you imagine taking an active part in shaping the energy supply of your community(e.g. by joining/membership of an energy cooperative, financial participation or via a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 50 13 37 50 34 16 Education Low Medium High 41 50 53 12 13 15 30 37 39 59 50 47 39 34 33 20 17 14 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 49 51 54 12 14 17 37 37 38 51 49 46 31 36 33 20 14 13 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 137 Attitudes towards the energy and heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total EST INT PER COS ADA CMS TRA CMA SEN PRO 63 61 69 72 73 70 54 53 40 68 73 36 36 49 42 45 42 23 26 24 35 48 27 26 20 30 28 29 31 27 16 32 26 31 32 23 20 21 21 41 42 55 29 20 17 19 14 10 18 10 22 26 30 12 12 14 13 9 10 4 12 19 16 25 18 8 6 7 8 8 6 8 5 4 5 3 6 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 138 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 63 36 27 31 17 14 6 Gender Male Female 63 64 38 35 25 29 30 31 17 17 13 14 7 5 18-29 73 42 31 20 12 9 7 30-39 66 38 28 27 16 11 7 Age(years) 40-49 58 35 24 36 19 16 6 50-59 62 36 26 34 21 12 4 60-69 52 28 23 41 18 23 7 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 139 Attitudes towards the energy and heat transition Could you imagine generating your own energy(e.g. by installing solar panels on the roof or balcony)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 63 36 27 31 17 14 6 Education Low Medium High 55 63 66 29 39 38 26 24 29 40 31 26 21 18 14 19 13 12 5 6 7 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 62 62 70 38 34 43 24 28 26 33 32 21 17 19 12 16 14 9 5 6 9 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 140 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind park in your municipality if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 55 59 75 57 56 52 47 50 46 47 63 39 36 24 36 40 38 42 42 44 48 34 6 5 1 6 4 10 11 8 10 4 3 51 53 72 53 51 51 45 47 41 41 56 40 40 27 39 47 37 42 43 39 50 41 9 7 2 9 2 12 14 9 20 9 4 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 141 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind park in your municipality if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 55 39 6 51 40 9 Gender Male Female 55 54 39 39 6 7 52 49 38 42 10 8 18-29 30-39 Age(years) 40-49 50-59 60-69 55 51 56 57 55 41 42 39 35 36 4 7 5 8 9 48 47 53 54 52 44 46 40 35 36 8 8 8 12 11 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 142 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or a wind park in your municipality if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 55 39 6 51 40 9 Education Low Medium High 52 54 57 41 40 36 6 6 7 49 49 52 40 42 39 11 9 9 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 59 53 61 38 39 34 4 8 5 54 51 53 40 39 39 6 10 8 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 143 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral 66 technologies and heating replacement Through bans 9 Through higher prices for oil, gas and coal 8 None of the above options, there are alternatives 17 Basis: 1,203 cases, total sample; figures in%. Socio-ecological transformation 144 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total EST INT PER COS ADA CMS TRA CMA SEN PRO 66 60 83 72 68 57 62 77 52 60 75 9 11 4 6 9 16 9 8 7 14 6 8 12 5 9 15 11 4 1 2 11 9 17 18 8 13 8 16 25 14 39 14 10 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 145 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total 66 9 8 17 Gender Male Female 58 72 12 7 11 4 18 16 18-29 58 18 14 10 30-39 65 12 9 15 Age(years) 40-49 66 8 7 19 50-59 69 5 5 22 60-69 72 1 3 23 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 146 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public funding for climate-neutral technologies and heating replacement Through bans Through higher prices for oil, gas and coal None of the above options, there are alternatives Total 66 9 8 17 Education Low Medium High 66 64 66 12 8 9 3 8 10 19 19 14 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 67 64 68 11 9 9 7 9 10 16 18 13 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 147 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? Yes Yes, renewable energy has become more important Rather yes No Rather no No, renewable energy has not become more important 41 73 32 11 27 16 Basis: 1,203 cases, total sample; figures in%. Socio-ecological transformation 148 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total EST INT PER COS ADA CMS TRA CMA SEN PRO 73 80 73 78 78 72 60 70 56 78 83 41 52 47 38 32 37 29 38 32 44 52 32 29 26 39 45 35 31 32 24 34 30 27 20 27 22 22 28 40 30 44 22 17 11 10 9 10 11 15 14 12 15 9 7 16 9 17 12 12 13 26 19 29 13 10 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 149 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 73 41 32 27 11 16 Gender Male Female 74 71 42 38 31 33 26 29 9 13 17 16 18-29 74 38 36 26 14 12 30-39 72 34 38 28 13 15 Age(years) 40-49 74 46 28 26 8 18 50-59 72 40 32 28 10 18 60-69 69 43 26 31 11 20 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 150 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important for you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 73 41 32 27 11 16 Education Low Medium High 68 74 73 36 41 41 33 33 31 32 26 27 13 10 12 18 16 15 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 68 74 81 41 40 46 27 34 36 32 26 19 14 11 4 18 15 15 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 5 Interest in information and level of knowledge Socio-ecological transformation 152 Main findings Interest in information and level of knowledge Interest in information and level of knowledge: Climate • 80% express fundamental interest in the topic of Climate Change. Of these, 27% are"very" interested. Less interest was expressed by 14% and no interest at all by 6%. • 51% rate their level of knowledge about ecological interrelationships and environmental problems(e.g. forest dieback, biodiversity, etc.) as(rather) high. However, only 8% rate their level of knowledge as"very high". A(rather) low level of knowledge is attested by 49%, with 9% saying they know very little. Interest in information and level of knowledge: Policies • Only 7% of respondents feel"very well" informed about policies for a change towards a more climate and environmentally friendly economy. 48% feel"rather well" informed. This compares to 37% who feel"rather not well" informed and 8% who feel"not at all well" informed. • 62% of respondents think that policies for a change towards a more climate and environmentally friendly economy are not sufficiently explained and explained. Only 38% disagree(policies are sufficiently explained: yes: 7%, rather yes: 31%). Socio-ecological transformation 153 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? Interest I am very interested in it I am rather interested 27 80 53 How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? High Very high Rather high 8 43 51 No interest I am less interested I am not interested in it at all 14 20 Low 6 Rather low Very low 40 49 9 Basis: 1,203 cases, total sample; figures in%. Socio-ecological transformation 154 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 80 90 96 81 86 82 65 78 60 80 89 27 31 47 31 29 29 11 20 12 22 40 53 58 49 50 58 52 54 57 48 58 49 20 10 4 19 14 18 35 22 40 20 11 14 7 4 15 10 14 25 16 26 11 6 6 3- 4 4 4 10 7 14 9 5 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 155 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 80 27 53 20 14 6 Gender Male Female 78 81 26 27 52 54 22 19 14 14 7 5 18-29 86 31 55 14 10 4 30-39 80 28 52 20 16 5 Age(years) 40-49 80 27 53 20 13 7 50-59 78 24 54 22 14 8 60-69 73 22 51 27 20 7 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 156 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 80 27 53 20 14 6 Education Low Medium High 77 78 83 19 24 33 59 54 50 23 22 17 14 15 13 9 6 4 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 78 80 87 25 25 37 52 55 50 22 20 13 14 15 10 8 6 3 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 157 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total EST INT PER COS ADA CMS TRA CMA SEN PRO 51 56 67 55 55 67 35 35 33 51 58 8 11 4 9 6 16 5- 5 10 10 43 45 63 46 49 52 30 35 28 41 47 49 44 33 45 45 33 65 65 67 49 42 40 38 32 37 38 28 53 54 46 40 36 9 6 1 8 7 4 12 10 21 9 6 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 158 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 51 8 43 49 40 9 Gender Male Female 57 46 10 6 46 40 43 54 36 44 7 10 18-29 62 13 49 38 33 5 30-39 51 8 43 49 37 11 Age(years) 40-49 50 9 41 50 40 10 50-59 44 6 38 56 48 8 60-69 45 1 44 55 44 10 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 159 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationships and environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 51 8 43 49 40 9 Education Low Medium High 40 48 59 4 7 10 35 41 49 60 52 41 45 45 34 16 7 7 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 50 52 57 8 7 11 42 44 46 50 48 43 38 41 38 12 8 5 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 160 Interest in information and level of knowledge: policies In general, how well informed do you personally feel about policies for a change towards a more climate and environmentally friendly economy? In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and explained? Well Very well informed Somewhat informed Not well Not very well informed Not at all informed Basis: 1,203 cases, total sample; figures in%. 7 Yes 48 55 Yes, policies are sufficiently explained and clarified Somewhat, yes No 37 45 Rather no No, policies are not adequately explained and clarified 8 7 31 38 47 62 15 Socio-ecological transformation 161 Interest in information and level of knowledge: policies In general, how well informed do you personally feel about policies for a change towards a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total EST INT PER COS ADA CMS TRA CMA SEN PRO 55 60 63 63 63 70 41 42 35 58 59 7 12 3 8 6 16 4 2 8 6 6 48 48 60 55 57 54 37 39 27 51 54 45 40 37 37 37 30 59 58 65 42 41 37 35 36 32 34 26 44 48 47 32 34 8 5 1 5 4 4 15 10 18 10 7 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 162 Interest in information and level of knowledge: policies In general, how well informed do you personally feel about policies for a change towards a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 55 7 48 45 37 8 Gender Male Female 62 48 10 5 53 43 38 52 32 42 6 10 18-29 64 10 54 36 31 4 30-39 55 8 47 45 35 11 Age(years) 40-49 54 6 47 46 36 11 50-59 49 6 43 51 44 6 60-69 52 5 47 48 39 9 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 163 Interest in information and level of knowledge: policies In general, how well informed do you personally feel about policies for a change towards a more climate and environmentally friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 55 7 48 45 37 8 Education Low Medium High 45 52 62 4 7 9 41 45 53 55 48 38 42 41 30 13 7 7 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 54 55 62 6 8 12 49 48 51 46 45 38 37 37 34 9 8 4 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 164 Interest in information and level of knowledge: policies In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and explained? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are not adequately explained and clarified Total EST INT PER COS ADA CMS TRA CMA SEN PRO 38 42 22 52 41 49 27 32 28 47 40 7 8 2 12 11 11 3 2 5 5 8 31 34 20 40 29 38 23 30 22 42 31 62 58 78 48 59 51 73 68 72 53 60 47 48 62 40 47 36 56 51 47 40 44 15 10 16 8 12 14 17 17 26 13 17 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 165 Interest in information and level of knowledge: policies In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and explained? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are not adequately explained and clarified Total 38 7 31 62 47 15 Gender Male Female 44 32 8 5 36 27 56 68 41 52 15 16 18-29 53 14 39 47 37 11 30-39 42 9 33 58 43 15 Age(years) 40-49 33 4 28 67 50 18 50-59 32 2 30 68 53 15 60-69 25 3 22 75 56 19 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 166 Interest in information and level of knowledge: policies In your opinion, are policies for a change towards a more climate and environmentally friendly economy sufficiently explained and explained? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are not adequately explained and clarified Total 38 7 31 62 47 15 Education Low Medium High 40 37 38 6 6 8 35 31 29 60 63 62 44 48 47 15 15 15 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 38 40 40 5 8 9 33 32 31 62 60 60 44 46 49 17 14 11 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 6 Appendix: Communication Socio-ecological transformation 168 Topic interest in general Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Food and drink(e.g. cooking, baking, grilling) Holiday, Travel Wildlife, animals and pets Music, Culture, Theatre, Art Health environment and nature Current affairs Sport Family, children and child rearing Garden and plants science and technology Wellness Information from the region, regional news Consumer electronics, television Basis: 1,203 cases, total sample; figures in%. 56 52 51 46 44 44 42 39 36 34 33 33 29 28 Nutrition Computers, computer games Sustainable consumption(e.g. zero waste, fair trade) Psychology, spirituality, well-being Photography, filming Business, professions Technology and gaming(e.g. e-sports, car, software) Fashion(e.g. clothes, shoes, jewellery) Cosmetics and Beauty Investments, insurance, tax tips and finance Furnish, Decorate, Furniture Cars, motorbikes Stars, Celebrities 27 26 26 25 25 23 22 21 19 19 18 17 14 Socio-ecological transformation 169 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Food and drink(e.g. cooking, baking, grilling) Holiday, Travel Wildlife, animals and pets Music, Culture, Theatre, Art Health environment and nature Current affairs Sport Family, children and child rearing Garden and plants science and technology Wellness Information from the region, regional news Consumer electronics, television Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS 56 53 64 62 58 52 58 59 65 44 51 47 62 43 49 46 42 66 52 46 44 49 52 52 39 44 53 67 37 40 42 44 68 47 34 39 41 32 50 28 36 42 38 35 33 34 38 38 27 25 33 31 50 38 33 33 39 39 32 32 29 27 49 26 22 28 24 21 40 26 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 55 50 60 50 44 56 46 51 55 45 46 45 44 39 49 41 33 43 37 37 40 38 35 35 36 31 43 34 32 46 36 26 23 29 31 31 30 30 33 31 23 28 strongly overrepresented overrepresented CMA SEN PRO 52 44 67 36 42 64 59 43 53 40 34 48 39 32 50 38 37 52 32 35 51 38 42 43 33 33 37 33 32 36 22 26 47 22 31 49 22 21 28 27 26 31 strongly underrepresented underrepresented Socio-ecological transformation 170 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Nutrition Computers, computer games Sustainable consumption(e.g. zero waste, fair trade) Psychology, spirituality, well-being Photography, filming Business, professions Technology and gaming(e.g. e-sports, car, software) Fashion(e.g. clothes, shoes, jewellery) Cosmetics and Beauty Investments, insurance, tax tips and finance Furnish, Decorate, Furniture Cars, motorbikes Stars, Celebrities Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 27 32 36 36 35 31 17 17 11 20 38 26 21 25 33 29 28 22 14 27 26 36 26 28 48 28 26 30 16 19 14 20 35 25 26 32 30 26 29 26 12 15 19 35 25 26 36 25 26 29 22 18 18 23 31 23 29 22 29 24 27 18 11 13 21 34 22 20 18 35 29 28 14 6 13 24 32 21 21 12 28 28 28 12 17 17 15 32 19 20 13 23 28 24 15 17 13 12 28 19 23 18 25 22 21 12 16 8 16 26 18 17 16 19 16 25 13 18 12 22 26 17 13 11 25 17 22 18 9 12 19 19 14 15 4 17 19 16 13 10 11 19 18 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 171 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Food and drink(e.g. cooking, baking, grilling) Holiday, Travel Wildlife, animals and pets Music, Culture, Theatre, Art Health Environment and nature Current affairs Sport Family, children and child rearing Garden and plants Science and technology Wellness Information from the region, regional news Consumer electronics, television Basis: 1,203 cases, total sample; figures in%. Total 56 52 51 46 44 44 42 39 36 34 33 33 29 28 Gender Male Female 48 64 46 58 44 57 41 51 33 55 40 47 49 36 55 23 27 45 28 40 41 26 24 42 28 29 30 26 18-29 53 42 39 44 37 36 32 34 27 13 37 31 14 23 30-39 58 48 48 40 43 42 37 40 38 31 39 34 25 26 Age(years) 40-49 59 53 52 49 46 46 46 42 39 38 30 35 29 29 50-59 56 58 58 49 44 47 51 38 35 42 29 32 37 27 60-69 54 60 59 50 55 52 50 40 44 53 30 36 44 35 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 172 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Nutrition Computers, computer games Sustainable consumption(e.g. zero waste, fair trade) Psychology, spirituality, well-being Photography, filming Business, professions Technology and gaming(e.g. e-sports, car, software) Fashion(e.g. clothes, shoes, jewellery) Cosmetics and Beauty Investments, insurance, tax tips and finance Furnish, Decorate, Furniture Cars, motorbikes Stars, Celebrities Basis: 1,203 cases, total sample; figures in%. Total 27 26 26 25 25 23 22 21 19 19 18 17 14 Gender Male Female 20 33 37 15 22 30 16 34 24 26 30 17 31 12 11 29 5 32 23 15 10 27 24 10 9 20 18-29 28 38 28 32 28 22 32 31 24 19 19 19 21 30-39 32 29 26 28 26 25 27 24 22 22 18 15 17 Age(years) 40-49 24 23 25 24 25 22 22 18 19 12 21 14 17 50-59 28 20 25 21 23 24 17 14 14 19 18 17 8 60-69 22 16 26 20 24 23 6 13 13 21 14 19 5 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 173 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Food and drink(e.g. cooking, baking, grilling) Holiday, Travel Wildlife, animals and pets Music, Culture, Theatre, Art Health environment and nature Current affairs Sport Family, children and child rearing Garden and plants science and technology Wellness Information from the region, regional news Consumer electronics, television Basis: 1,203 cases, total sample; figures in%. Total 56 52 51 46 44 44 42 39 36 34 33 33 29 28 Education Low Medium High 57 58 54 45 51 56 57 53 46 39 46 50 44 42 46 39 44 46 24 46 47 36 40 39 47 35 31 35 35 33 23 33 38 31 30 37 29 30 28 30 32 22 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 59 53 60 36 51 72 51 48 53 45 44 55 45 41 49 44 41 50 38 42 52 28 42 43 41 37 29 35 33 35 32 32 40 35 32 32 28 29 31 31 27 26 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 174 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics in which you are personally interested. Nutrition Computers, computer games Sustainable consumption(e.g. zero waste, fair trade) Psychology, spirituality, well-being Photography, filming Business, professions Technology and gaming(e.g. e-sports, car, software) Fashion(e.g. clothes, shoes, jewellery) Cosmetics and Beauty Investments, insurance, tax tips and finance Furnish, Decorate, Furniture Cars, motorbikes Stars, Celebrities Basis: 1,203 cases, total sample; figures in%. Total 27 26 26 25 25 23 22 21 19 19 18 17 14 Education Low Medium High 20 25 32 25 30 23 20 26 29 19 24 29 20 24 29 13 21 29 18 23 23 23 20 20 19 21 17 12 19 22 22 18 17 17 19 14 16 14 13 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 28 25 28 29 26 24 26 24 28 29 24 23 24 24 28 19 23 28 22 20 25 24 20 18 24 16 17 15 18 28 18 18 19 13 19 16 17 13 13 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 175 Consumer interests For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) Delicatessen- high quality food PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Cosmetics/Perfume Furniture Kitchen furniture and equipment Beer (Wrist) Watches Wine/Champagne Basis: 1,203 cases, total sample; figures in%. 36 27 23 22 21 20 18 14 14 13 13 12 11 High quality jewellery 10 Do-it-yourself/ garden tools 10 High quality spirits/whisky 9 Donations for charitable purposes 9 Bicycle 8 High-end hi-fi equipment 8 Handbags 8 Costume jewellery 7 Exclusive accessories(e.g. belts, leather bags etc.) 6 Antiques 5 Porcelain/Glasswork 3 None of these products 26 Socio-ecological transformation 176 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) Delicatessen- high quality food PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Cosmetics/Perfume Furniture Kitchen furniture and equipment Beer (Wrist) Watches Wine/Champagne Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS 36 47 39 51 43 27 27 30 36 31 23 24 27 35 20 22 20 18 33 36 21 23 25 26 26 20 24 10 30 25 18 25 9 31 19 14 20 9 19 21 14 15 8 14 10 13 18 10 17 12 13 12 13 18 14 12 23 5 20 11 11 11 14 12 11 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 38 31 28 35 20 24 28 21 20 27 18 10 21 15 19 30 13 10 26 19 9 20 12 6 22 15 16 18 8 10 16 9 6 13 9 7 12 10 10 strongly overrepresented overrepresented CMA SEN PRO 16 32 40 8 28 31 7 23 28 12 11 33 13 17 25 9 18 25 6 15 22 4 13 19 8 14 21 8 10 16 8 16 14 5 11 10 6 11 12 strongly underrepresented underrepresented Socio-ecological transformation 177 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality jewellery Do-it-yourself/ garden tools High quality spirits/whisky Donations for charitable purposes Bicycle High-end hi-fi equipment Handbags Costume jewellery Exclusive accessories(e.g. belts, leather bags etc.) Antiques Porcelain/ Glasswork None of these products Basis: 1,203 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 10 13 5 17 10 18 10 4 3 8 10 10 18 10 13 6 12 8 9 5 12 6 9 7 10 12 8 12 7 9 6 12 11 9 13 11 11 9 12 1 9 3 4 13 8 12 8 9 8 9 6 6 3 13 8 8 16 8 12 6 11 6 3 4 8 5 8 8 4 12 10 10 6 4 5 8 9 7 9 4 8 11 14 2 2 2 9 8 6 7 4 11 8 9 3 2 3 6 7 5 8 8 7 5 6 3 3 2 2 8 3 5 2 1 3 5 1 1 2 4 2 26 19 28 9 15 16 38 36 54 24 18 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 178 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) Delicatessen- high quality food PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Cosmetics/Perfume Furniture Kitchen furniture and equipment Beer (Wrist) Watches Wine/Champagne Basis: 1,203 cases, total sample; figures in%. Total 36 27 23 22 21 20 18 14 14 13 13 12 11 Gender Male Female 34 38 27 26 25 22 24 19 22 20 17 22 24 13 9 20 11 17 10 15 20 5 17 7 12 10 18-29 35 32 28 33 20 32 26 24 15 14 11 18 8 30-39 37 28 26 26 22 20 21 14 19 15 16 13 10 Age(years) 40-49 37 25 22 14 19 18 14 16 12 12 13 9 12 50-59 38 26 22 20 22 13 16 8 12 10 12 10 12 60-69 34 22 18 10 20 11 12 7 13 12 10 6 14 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 179 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality jewellery Do-it-yourself/ garden tools High quality spirits/whisky Donations for charitable purposes Bicycle High-end hi-fi equipment Handbags Costume jewellery Exclusive accessories(e.g. belts, leather bags etc.) Antiques Porcelain/ Glasswork None of these products Total 10 10 9 9 8 8 8 7 6 5 3 26 Gender Male Female 8 13 11 10 12 7 6 11 12 5 12 4 3 12 6 8 6 6 5 5 2 3 24 28 18-29 16 7 12 15 12 11 11 14 11 9 6 9 30-39 11 9 9 8 9 7 8 6 5 5 1 20 Age(years) 40-49 8 13 11 5 8 7 8 6 5 2 1 33 50-59 8 8 7 6 7 9 6 2 4 4 2 32 60-69 5 15 6 7 6 6 4 5 3 4 2 43 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 180 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Holidays and travel Eating out(restaurants) Delicatessen- high quality food PC/Tablet/Smartphone Coffee/tea Clothing/Fashion Cars Cosmetics/Perfume Furniture Kitchen furniture and equipment Beer (Wrist) Watches Wine/Champagne Basis: 1,203 cases, total sample; figures in%. Total 36 27 23 22 21 20 18 14 14 13 13 12 11 Education Low Medium High 27 36 41 20 28 29 17 22 28 15 22 24 18 20 23 18 20 20 15 20 19 11 14 17 14 13 16 12 12 14 8 13 14 8 12 13 10 9 13 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 25 38 50 19 26 40 16 24 31 20 22 23 17 24 23 16 20 22 12 22 20 15 15 14 11 15 18 9 13 18 7 14 20 6 15 16 5 11 19 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 181 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. High quality jewellery Do-it-yourself/ garden tools High quality spirits/whisky Donations for charitable purposes Bicycle High-end hi-fi equipment Handbags Costume jewellery Exclusive accessories(e.g. belts, leather bags etc.) Antiques Porcelain/Glasswork None of these products Total 10 10 9 9 8 8 8 7 6 5 3 26 Education Low Medium High 8 9 12 12 11 8 8 9 10 7 8 10 6 8 10 7 8 9 6 9 7 6 6 8 5 6 6 4 5 6 2 3 3 38 25 22 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 9 9 15 7 11 14 7 10 14 10 8 8 6 10 9 8 9 9 9 7 8 9 6 8 6 6 6 6 4 6 3 2 3 38 23 15 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 182 Media use Now we would like to know your habits and ways of using media. How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online? Internet(not social media) Communication/messenger services (e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television programme Radio Music streaming services(e.g. Spotify) Books/Audiobooks 73 15 6 222 52 23 8 44 9 58 15 5 3 5 14 38 28 10 5 5 14 42 21 11 5 10 11 32 23 12 6 13 14 28 21 11 6 9 25 20 19 15 11 18 17 Basis: 1,203 cases, total sample; figures in%. Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games 20 21 13 8 14 24 19 18 14 7 12 30 Journals, magazines 15 18 13 8 19 27 Online media libraries of TV channels 13 18 14 9 18 28 Daily newspaper Newsletters from suppliers of products and services Watch Blu-ray Discs, DVDs 16 15 11 6 18 5 11 15 12 29 3 6 12 11 32 34 28 36 Cinema 23 8 24 43 20 Daily Several times a week Several times a month About once a month Rarer Never Socio-ecological transformation 183 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category: At least several times a month Internet(not social media) Communication/messenger services(e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television programme Radio Music streaming services(e.g. Spotify) Books/Audiobooks Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games Journals, magazines Online media libraries of TV channels Daily newspaper Newsletters from suppliers of products and services Watch Blu-ray Discs, DVDs Cinema Total EST INT PER COS 94 93 97 95 98 83 88 87 94 86 78 77 73 91 85 76 79 73 87 83 74 75 77 72 63 67 70 76 60 63 60 58 46 76 76 54 55 69 57 58 54 56 45 68 74 50 48 38 62 58 46 48 48 56 37 45 48 40 55 46 42 48 37 53 32 30 36 23 35 30 21 23 10 26 24 13 14 2 20 23 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 96 94 92 90 76 69 87 70 62 88 70 59 72 72 90 71 66 69 72 57 35 59 48 48 64 48 30 62 49 27 47 45 41 57 34 38 46 38 35 40 24 18 32 17 14 20 8 1 strongly overrepresented overrepresented CMA SEN PRO 95 90 97 67 83 86 67 80 90 65 73 81 74 76 69 59 67 69 43 63 68 40 53 52 34 57 64 44 58 53 35 44 51 30 57 48 37 44 44 17 43 32 17 31 14 6 20 12 strongly underrepresented underrepresented Socio-ecological transformation 184 Media use How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category: At least several times a month Internet(not social media) Communication/messenger services(e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television programme Radio Music streaming services(e.g. Spotify) Books/Audiobooks Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games Journals, magazines Online media libraries of TV channels Daily newspaper Newsletters from suppliers of products and services Watch Blu-ray Discs, DVDs Cinema Basis: 1,203 cases, total sample; figures in%. Total 94 83 78 76 74 67 60 54 54 50 46 45 42 30 21 13 Gender Male Female 95 94 78 88 76 80 76 76 74 75 69 66 61 59 52 55 59 48 60 40 50 42 53 38 47 37 31 29 27 15 16 10 18-29 92 91 91 87 58 47 87 56 71 70 39 47 38 35 29 24 30-39 94 92 84 88 65 65 72 49 60 58 47 54 39 31 20 18 Age(years) 40-49 97 87 85 80 74 79 62 50 60 48 46 47 46 31 22 10 50-59 95 74 72 67 88 79 40 56 43 41 50 43 47 28 19 4 60-69 94 65 54 52 88 71 26 58 27 25 47 33 41 23 11 3 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 185 Media use How often do you read, watch, listen tos or use the following media/offers, regardless of whether you use them analogue/offline or digital/online. Response category: At least several times a month Internet(not social media) Communication/messenger services(e.g. WhatsApp, Skype) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) "Normal" television programme Radio Music streaming services(e.g. Spotify) Books/Audiobooks Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games Journals, magazines Online media libraries of TV channels Daily newspaper Newsletters from suppliers of products and services Watch Blu-ray Discs, DVDs Cinema Basis: 1,203 cases, total sample; figures in%. Total 94 83 78 76 74 67 60 54 54 50 46 45 42 30 21 13 Education Low Medium High 91 94 97 70 84 88 71 80 80 66 80 77 80 72 73 63 67 69 48 62 64 38 52 63 39 53 61 47 52 51 38 41 53 39 45 49 38 39 47 22 28 36 18 21 23 7 12 16 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 96 94 96 80 83 89 80 79 78 71 77 83 70 75 75 53 73 74 59 62 62 51 52 68 52 56 57 54 51 49 38 48 53 43 48 50 38 42 50 29 29 37 21 22 21 12 14 14 strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 186 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? 51 52 41 26 24 10 9 36 22 18 21 27 26 3 14 8 13 26 41 53 62 63 65 89 Basis: 1,203 cases, total sample; figures in%. Frequently Occasionally Never Socio-ecological transformation 187 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„Frequently“ Facebook YouTube Instagram Twitter TikTok LinkedIn Pinterest Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 52 49 49 60 50 62 48 45 40 58 57 51 51 30 67 66 66 47 32 46 50 52 41 47 21 57 57 50 35 21 17 46 59 26 26 20 32 37 38 18 17 20 21 37 24 25 9 34 41 32 20 13 9 28 32 10 11 4 22 10 12 5 7 2 11 13 9 11 4 17 9 12 9 4 2 7 15 3 1 2 10 4 4 3- 1 4 4 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 188 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„Frequently“ Facebook YouTube Instagram Twitter TikTok LinkedIn Pinterest Tumblr Total 52 51 41 26 24 10 9 3 Gender Male Female 45 60 57 44 36 46 29 23 19 28 12 8 6 13 3 3 18-29 45 79 67 38 57 13 15 8 30-39 64 59 50 29 28 12 12 4 Age(years) 40-49 60 51 41 28 11 11 11 2 50-59 51 36 22 19 11 8 4 1 60-69 40 19 15 12 2 2 2 0 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 189 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„Frequently“ Facebook YouTube Instagram Twitter TikTok LinkedIn Pinterest Tumblr Total 52 51 41 26 24 10 9 3 Education Low Medium High 52 52 53 44 52 53 28 43 46 21 25 31 20 27 23 4 6 15 5 10 11 2 3 4 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 49 56 50 60 50 44 44 38 45 29 24 28 30 23 20 6 9 17 13 7 9 3 4 2 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 190 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„At least occasionally" YouTube Facebook Instagram Twitter TikTok LinkedIn Pinterest Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 86 86 80 93 93 92 83 74 81 87 94 74 74 69 81 76 84 67 70 64 78 81 58 69 41 72 71 73 48 41 29 66 74 47 50 38 60 51 68 33 26 34 53 57 39 41 20 47 55 57 34 22 20 44 45 37 42 31 47 49 46 35 21 12 39 43 36 34 28 49 42 53 31 22 11 40 45 11 12 7 16 12 20 9 2 4 15 12 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 191 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„At least occasionally" YouTube Facebook Instagram Twitter TikTok LinkedIn Pinterest Tumblr Total 86 74 58 47 39 37 36 11 Gender Male Female 88 85 70 79 55 62 51 43 35 42 41 33 26 44 13 9 18-29 97 75 88 68 76 48 55 24 30-39 95 83 72 51 46 46 42 13 Age(years) 40-49 88 80 58 51 32 38 36 9 50-59 80 70 38 34 17 28 23 4 60-69 67 60 25 24 9 17 14 2 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 192 Media use How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:„At least occasionally" YouTube Facebook Instagram Twitter TikTok LinkedIn Pinterest Tumblr Total 86 74 58 47 39 37 36 11 Education Low Medium High 81 86 89 73 73 76 44 60 63 38 46 53 36 39 39 18 30 52 26 35 41 11 8 14 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 88 86 88 73 77 72 58 58 61 46 48 50 45 40 32 28 37 50 40 35 34 11 13 11 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 193 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? It is important for me to have trustworthy sources of information. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. I find it important to learn about a Topic from different sources of information. Protecting my personal data on the internet is extremely important to me- I'm careful about that. For me, it is very important to get a quick overview of important topics. I prefer short, concise information that summarises the most important things. Media helps me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Basis: 1,203 cases, total sample; figures in%. 78 66 67 66 54 53 40 46 fully applies tends to apply 16 51 26 62 24 72 25 72 33 10 3 33 11 3 41 14 5 31 11 12 rather not applicable Does not apply at all Socio-ecological transformation 194 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"completely/ rather true". Total EST INT PER COS ADA CMS TRA CMA SEN PRO It is important for me to have trustworthy sources of information. 94 94 99 97 93 91 95 96 87 84 98 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 92 94 99 96 96 90 90 89 87 82 95 I find it important to learn about a Topic from different sources of information. 91 97 97 98 95 87 90 90 83 84 96 Protecting my personal data on the internet is extremely important to me- I'm careful about 91 93 93 88 94 91 91 94 92 84 92 that. For me, it is very important to get a quick overview of important topics. 87 89 87 94 92 90 83 84 79 82 91 I prefer short, concise information that summarises the most important things. 86 82 73 86 94 91 86 88 90 81 88 Media help me to form my own opinion on important topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 81 80 86 88 86 83 74 77 73 80 88 77 79 77 81 80 83 71 68 64 75 85 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 195 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"completely/ rather true". Total It is important for me to have trustworthy sources of information. 94 I attach great importance to being thoroughly informed in order to better understand 92 backgrounds and contexts. I find it important to learn about a Topic from different sources of information. 91 Protecting my personal data on the internet is extremely important to me- I'm careful about 91 that. For me, it is very important to get a quick overview of important topics. 87 I prefer short, concise information that summarises the most important things. 86 Media help me to form my own opinion on important topics. 81 On social networks, I mainly want to exchange information with my friends- I get my 77 information elsewhere. Gender Male Female 92 94 90 92 91 92 89 93 84 90 83 88 80 82 74 79 18-29 90 88 89 85 85 82 80 79 30-39 94 93 92 88 90 86 83 87 Age(years) 40-49 95 95 93 95 88 87 83 82 50-59 95 91 92 95 88 89 81 68 60-69 92 89 93 94 84 85 79 64 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 196 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"fully/ rather true". It is important for me to have trustworthy sources of information. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. I find it important to learn about a Topic from different sources of information. Protecting my personal data on the internet is extremely important to me- I'm careful about that. For me, it is very important to get a quick overview of important topics. Total 94 92 91 91 87 I prefer short, concise information that summarises the most important things. 86 Media help me to form my own opinion on important topics. 81 On social networks, I mainly want to exchange information with my friends- I get my 77 information elsewhere. Education Low Medium High 87 95 95 83 92 94 82 93 95 88 92 92 79 88 90 85 84 87 78 82 83 71 75 81 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 93 93 96 92 91 94 90 92 95 92 92 87 87 88 87 86 86 86 80 81 84 76 78 78 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 197 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"fully applies". It is important for me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 78 79 96 75 75 67 79 82 71 65 86 I find it important to learn about a Topic from different sources of information. 67 69 76 80 68 64 68 59 54 60 72 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 66 65 79 81 77 61 63 56 49 54 77 Protecting my personal data on the internet is extremely important to me- I'm careful about 66 74 60 68 60 64 71 80 65 55 63 that. For me, it is very important to get a quick overview of important topics. 54 53 42 69 54 61 45 60 38 56 63 I prefer short, concise information that summarises the most important things. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Media help me to form my own opinion on important topics. 53 50 37 61 63 50 48 58 58 47 61 46 44 50 50 42 45 50 46 38 45 46 40 37 40 47 41 49 34 35 27 42 47 Basis: 1,203 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 198 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"fully applies". Total It is important for me to have trustworthy sources of information. 78 I find it important to learn about a Topic from different sources of information. 67 I attach great importance to being thoroughly informed in order to better understand 66 backgrounds and contexts. Protecting my personal data on the internet is extremely important to me- I'm careful about 66 that. For me, it is very important to get a quick overview of important topics. 54 I prefer short, concise information that summarises the most important things. 53 On social networks, I mainly want to exchange information with my friends- I get my 46 information elsewhere. Media help me to form my own opinion on important topics. 40 Gender Male Female 75 79 66 67 64 67 63 69 49 58 47 59 44 48 38 42 18-29 69 60 59 55 51 46 40 41 30-39 78 67 68 63 55 55 51 36 Age(years) 40-49 82 73 72 71 58 56 55 46 50-59 83 70 68 70 59 54 42 39 60-69 76 67 63 73 45 55 41 38 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation 199 Communication expectations If you think about what you use media such as newspapers, magazines, internet, TV, radio etc. for and what you expect from them, which of the statements below apply to you? Response category:"fully applies". It is important for me to have trustworthy sources of information. Total 78 I find it important to learn about a Topic from different sources of information. 67 I attach great importance to being thoroughly informed in order to better understand 66 backgrounds and contexts. Protecting my personal data on the internet is extremely important to me- I'm careful about 66 that. For me, it is very important to get a quick overview of important topics. 54 I prefer short, concise information that summarises the most important things. 53 On social networks, I mainly want to exchange information with my friends- I get my 46 information elsewhere. Media help me to form my own opinion on important topics. 40 Education Low Medium High 68 80 79 55 69 71 51 68 70 67 68 63 45 54 57 56 52 52 42 46 47 37 40 42 Net equivalent income(HH/month) Low<60% (< 992£) Medium 60-140% (992-2.314£) High>140% (>2.314£) 77 75 85 66 67 72 65 64 74 69 66 61 58 51 56 51 55 48 45 46 50 40 38 48 Basis: 1,203 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented Socio-ecological transformation Imprint Socio-ecological transformation 201 Contact persons Dr Christoph Schleer Associate Director Research& Consulting christoph.schleer@sinus-institut.de +49 6221 8089-27 Naima Wisniewski Research& Consulting naima.wisniewski@sinus-institut.de +49 6221 8089-54 © Copyright 2023 SINUS Market and Social Research GmbH This work is protected by copyright. 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