social-ecological transformation SINUS Study for the Friedrich-Ebert-Stiftung Social-ecological transformation Country report USA Heidelberg, September 2023 Teil der INTEGRAL-SINUS-OPINION Gruppe social-ecological transformation 2 Task and objectives Empirical survey to identify opposing and advocating groups of the social-ecological transformation • The world is undergoing far-reaching changes. There seems to be no end to reports of record heat, storms and forest fires. Climate policy has been dodged for a long time; progress must be made quickly in phasing out fossil fuels and building up an energy supply and industrial production based on renewable energy. • At the same time, the pressure for change increasingly affects citizens directly. The path to a climate-neutral economy is associated with enormous technological, economic and social challenges: The accelerated expansion of renewable energy, the heat and transport transition, and the structural change of the economy- all of this will increasingly affect citizens. • Against this background, the SINUS Institute conducted a large-scale population survey in Europe and North America on behalf of the Competence Centre for Climate and Social Justice of the Friedich-Ebert-Stiftung: across 19 countries, the research delved into the perceptions, interests, and concerns that individuals associate with the social-ecological transformation. The survey’s primary objective was twofold: first, to provide an encompassing overview of attitudes towards climate policy, and second, to explore the degree of receptivity among various social segments toward climate policy measures. To achieve the latter, the survey design incorporated the Sinus-Meta-Milieus target group model. • The study results are intended to stimulate public discussions and provide an in-depth analysis of the conditions under which the climateneutral transformation of national economies can succeed and be supported by broad public acceptance. Based on these analyses, developing country- and milieu-specific communication strategies that address the population's different interests and fears and appropriately address them through suitable forms of communication is essential. social-ecological transformation 3 Table of contents 01 02 03 Method and sample 04 Problem awareness  Importance of environmental, nature and climate protection  Relevance of environmental policy fields of action  Relevance of climate change as a topic  Attitudes towards climate change  Consequences of climate change- Anxiety scale Climate and environmentallyconscious behavior  Attitudes towards climate and environmentallyconscious behavior  Barriers to climate and environmentally-conscious behavior  Motivators of climate and environmentally-conscious behavior 05 06 Changing way of life and economies  Assessment of the need for change  Attribution of responsibility  Attitudes towards policies  Attitudes towards the energy and heat transition Interest in information and level of knowledge  Interest in information and level of knowledge: Climate  Interest in information and knowledge level: Policies Appendix: Communication  Topic interest in general  Consumer interests  Media usage  Communication expectations social-ecological transformation 1 Method and sample social-ecological transformation Methodology and sample Method Standardized online survey (CAWI) Quota sample(gender, age, education and region) The interviews were conducted in the local language. Data collection Ø Interview duration: 23 minutes The data collection was carried out by Sociotrend GmbH. Target group Resident population aged from 18 to 69 years Sample size 1,205 people Survey period 27.06.- 11.07.2023 5 Survey content • Awareness of environmental, nature and climate protection topics • Climate and environmentallyconscious behavior: Attitudes, barriers, and motivators • Attitudes towards change in our way of living and doing business: Necessity of change, attribution of responsibility and policies • Interest in information and level of knowledge: climate change, ecological contexts and political measures social-ecological transformation 6 Methodology and sample Evaluation of the survey results • This report presents the survey results for the USA. The key findings are presented in graphs and charts. For better readability and comprehensibility, the percentages have been rounded to whole numbers. • The data set was examined for differences in the response behavior of different population groups and presented in tabular form. The sociodemographic characteristics of gender, age, education and net equivalent income were taken into account. • Gender: female, male (The answer category„non-binary" was taken into account in the survey, but not evaluated due to too small a number of cases). • Age groups: 18- to 29-year-olds, 30- to 39-year-olds, 40- to 49-year-olds, 50- to 59-year-olds, 60- to 69-year-olds • Education groups: low: "No school education or vocational training(yet)" or"Nursery School" or"No High School Diploma(yet)"; medium: "12th grade completed- no diploma" or"High School diploma or equivalent" or"Diploma/ Certificate from a vocational, technical, trade or business school beyond High School level" or"Some college, but no degree"; high: "Occupational/ Vocational Associate's Degree(e. g. AAA/AAS)/ Academic Associate's Degree(e.g. AA/AS)" or"Bachelor Degree(e.g. BA/ BS)"g. AAA/AAS)/ Academic Associate's Degree(e.g. AA/AS)" or"Bachelor's Degree(e.g. BA/ BS)" or"Postgraduate certificate" or"Masters Degree(e.g. MA/ MS)" or"Professional School Degree(e.g. JD, MD, DVM or equivalent)" or"Doctorate degree(e.g. PhD, EdD)" • Net equivalent income*: low: less than 60% of median income; medium: 60% to 140% of median income; high: more than 140% of median income * Net equivalent income is net income weighted according to the number and age of persons living in the household. To calculate net equivalized income, the net household income is divided by the number of persons weighted according to the OECD scale. This yields a needs-weighted per capita net income. The calculated equivalized income was divided into three groups(below 60%, 60%-140%, above 140% of median income) using the median values available from the OECD("median disposable income"). social-ecological transformation 7 Methodology and sample Evaluation of the survey results • In addition to differentiation according to sociodemographic characteristics, the data were analyzed according to the milieu affiliation of the respondents. By evaluating the findings according to the Sinus meta-milieus , the sociodemographic analysis is supplemented by lifestyle and value components. • The milieu perspective does not replace the study of sociodemographic characteristics, but complements and refines them by taking into account fundamental values that determine lifestyle and life goals, as well as everyday attitudes towards family, work, leisure and consumption, for example. • Established test procedures of empirical social research were used to examine the statistical significance of survey results. Differences in the response behavior of the analyzed population groups were tested using a chi-square test(e.g., age group of 18 to 29 years compared to the average). This is based on a confidence interval of 95% or 99%, which is customary for social science purposes. • The examined characteristics are interpreted as overrepresented or underrepresented in the sample if the probability of this is at least 95%. Characteristics are considered to be strongly overrepresented or strongly underrepresented if a probability of 99% is applied. • The result of the significance test always depends on the size of the group. The larger the group(e.g., group of people with high educational qualifications), the more likely it is that even weak over- and underrepresentations will be shown to be significant. For this reason, it can happen in individual cases that identical numerical values are presented as having different degrees of over- or under-representation. social-ecological transformation 8 Demographic structure of the sample Gender Men 50 Women 50 Age ø 43.0 years 18 to 29 years 30 to 39 years 40 to 49 years 50 to 59 years 60 to 69 years 25 20 18 19 18 Basis: 1,205 cases, total sample; figures in%. Marital status Single In partnership, living separately In partnership, living together Married/ registered partnership Living in separation/ Divorced Widowed Persons in household 1 person 2 people 3 people 4 people 5 people 6 persons and more 3 12 9 2 32 42 18 33 21 18 7 3 Education degree Low Medium High 9 45 46 Children in household YES Yes, children aged 0-5 years Yes, children aged 6-13 Yes, children aged 14-17 Yes, children aged 18 and older(adult children) There are no children living in my household 40 13 20 14 9 60 social-ecological transformation 9 Demographic structure of the sample Occupational status In education In employment Manager or working in management Other employee Labourer Self-employed/entrepreneur Unemployed/Jobseeker Pensioner/retired Home-maker(m/f) 7 56 21 19 7 9 13 14 9 Basis: 1,205 cases, total sample; figures in%. Net household income Below$1,000 $1,000-$2,000 $2,000-$3,000 $3,000-$4,000 $4,000-$5,000 Above 5,000$ Not specified 11 16 15 12 12 27 7 Size of residency(number of inhabitants) 27 18 7 18 13 17 Below 1.000 1.000 10.000 10.000- 100.000->1.000.000 100.000 1.000.000 I don't know Region East South Central West South Central South Atlantic Pacific Mountain New England Middle Atlantic East North Central West North Central 6 12 20 16 8 5 13 14 6 social-ecological transformation 10 The Sinus-Meta-Milieus ® in the USA 18 to 69 year olds Social status Higher Middle Lower Basic Values Established 12% Intellectuals 9% Performers 10% Cosmopolitan Avantgarde 7% Traditionals 9% Conventional Mainstream 11% Adaptive Navigators 11% Progressive Realists 8% SensationOriented 11% Consumer-Materialists 12% © SINUS Traditional Sense of Duty and Order Modernization Individualization, Self-actualization, Pleasure Re-organization Multiple Options, Experimentation, Paradoxes social-ecological transformation 11 The Sinus-Meta-Milieus ® Short summary Established Status-driven conservative elite: High self-confidence, traditional responsibility and performance ethics, exclusivity and status claims, acceptance of social order Intellectuals Academic elite with post-material beliefs: High affinity for enjoyment, sensuality, art and culture, critical of globalization, advocate for justice and public welfare, taking responsibility for oneself and others, affinity for education and high quality of life Performers Efficiency- and progress-oriented modern elite: Global economic and liberal thinking, affinity for higher consumption, modern design, early adopting, interest in technology and digital, competitive and careeroriented, networker, open to change Ambitious and individualistic avant-garde: Cosmopolitan, urban, Cosmopolitan mobile and flexible, digital nomads, lifestyle vanguards, pronounced Avantgarde self-expression, postmodern lifestyle elite, anti-mainstream, desire to stand out, joie de vivre, ambitious and success-oriented Progressive Realists Drivers of social transformation: Sustainable lifestyle but without renunciation, driving the global social transformation, progressive, optimistic, ease of dealing with contradictions, party and protest, seriousness and entertainment Adaptive Navigators SensationOriented Conventional Mainstream Traditionals ConsumerMaterialists Modern mainstream: Flexible pragmatists, young modern middle class, high willingness to adapt and perform, modern lifestyle, digital affinity, reliable and loyal, open to new – but tested and verified- things Materialistic- and entertainment-focused lower middle-class: Hedonistic, with focus on today, conspicuous consumption, unconcerned, open to risks, anti-bourgeois yet materialistic lifestyle, rejection of political correctness and conventions, looking for fun, action, entertainment, stimulation Harmony-seeking older middle-class: Desire for secure circumstances, fear of losing achievements, search for community, cohesion, social life, neighborly support, distrust towards elites, feeling of being left out in favor of other groups, down to earth Order-seeking older generation: Petty bourgeois world, traditional working-class culture, desire for social security, harmony, consistency, voluntarily disconnection from modern lifestyle and digital culture, desire for simple, safe, down to earth Lower class striving for validation: Precarious living conditions, undemanding adaptation to necessities, desire for consumption standard of the middle class, defiant cohesion within their own community, fear of speed of change and being left behind social-ecological transformation 2 Problem awareness social-ecological transformation 13 Main findings Problem awareness Importance of environmental, nature and climate protection • With 58% of mentions, inflation/decreasing purchasing power is by far the most frequently cited of the five most important topics for politicians. Environment, nature and climate protection ranked second with 40% mentions, followed by the topics public health service and care(35%), Education/schools/universities(33%) and Criminality/internal security (33%). Relevance of environmental policy fields of action • Among the top five challenges to preserving our livelihoods, respondents most frequently rank waste in the environment and living environment(54%), climate change or climate-damaging emissions(53%), water pollution or water quality (51%) and air pollution or air quality(50%). Increasing traffic and noise are seen least often as a priority environmental policy action area(16%). Relevance of climate change as a topic • A clear majority of the population considers climate change to be a(very) important Topic for the U.S. On a scale of 0 "completely irrelevant" to 10"absolutely important," 55% of respondents select scale points 8 to 10, and another 19% select scale points 6 to 7. In contrast, only 10% of respondents select scale points 0 to 2. The scale average is 7.0. social-ecological transformation 14 Main findings Problem awareness Attitudes towards climate change • 90% of respondents believe that the destruction of nature endangers people and their livelihoods(highest level of agreement"Fully agree": 51%). At the same time, 76% say they are afraid of the consequences of climate change(highest level of agreement: 40%), while 47% think that many things are very exaggerated when it comes to the consequences of climate change(highest level of agreement: 21%). When asked whether there are more important problems in the US than climate change, 66% agree(highest level of agreement: 28%) and 34% disagree. The situation is similar with the statement that we should rather focus on adapting to the consequences of climate change instead of putting climate protection in the foreground: 58% agree(highest level of agreement: 16%), 42% disagree. Consequences of climate change • The increase in extreme weather events is by far the most frightening for the population: 60% of respondents rank the increase in extreme weather events among the five consequences of climate change that frighten them the most. The lack of water in everyday life is in second place(44%), species extinction in the animal and plant world in third place (41%) and forest fires or forest dieback in fourth place(38%). Significantly fewer respondents fear increased immigration or migration(14%). social-ecological transformation 15 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in the US to take care of? Please select up to 5 topics. Politically relevant topics Inflation, declining purchasing power 58 Environmental, nature and climate protection 40 Public health service and care 35 Education, schools and universities 33 Criminality, internal security 33 Adequate and affordable living spaces 30 Employment offers and fair wages 30 Economic development and competitiveness 28 More social justice 28 Rule of law, fight against corruption 28 Migration and integration of immigrants 25 Peace policy and stable relations with other countries 22 Secure energy supply and affordable energy prices 16 Fair pensions and retirement provision 8 Digitalisation 4 Basis: 1,205 cases, total sample; figures in%. social-ecological transformation 16 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in the US to take care of? Please select up to 5 topics. Inflation, declining purchasing power Environmental, nature and climate protection Public health service and care Education, schools and universities Criminality, internal security Adequate and affordable living spaces Employment offers and fair wages Economic development and competitiveness More social justice Rule of law, fight against corruption Migration and integration of immigrants Peace policy and stable relations with other countries Secure energy supply and affordable energy prices Fair pensions and retirement provision Digitalisation Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS 58 66 39 48 54 40 37 75 45 50 35 27 51 36 40 33 36 44 32 42 33 38 20 32 33 30 23 46 27 28 30 26 20 30 33 28 34 17 38 20 28 25 57 23 38 28 27 30 22 16 25 26 17 17 23 22 21 25 23 14 16 21 13 16 17 8 10 4 14 2 4 3 4 2 6 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 48 77 61 31 28 34 39 38 33 33 26 38 22 43 41 29 28 26 35 25 27 32 35 25 28 17 20 24 38 32 19 36 34 22 21 17 16 15 16 9 6 11 9 3 1 strongly overrepresented overrepresented CMA SEN PRO 68 50 54 32 37 45 32 23 44 27 29 35 39 33 28 38 26 33 30 36 39 20 33 25 25 27 31 33 25 21 30 26 15 17 30 26 6 23 12 7 10 12 2 5 4 strongly underrepresented underrepresented social-ecological transformation 17 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in the US to take care of? Please select up to 5 topics. Inflation, declining purchasing power Environmental, nature and climate protection Public health service and care Education, schools and universities Criminality, internal security Adequate and affordable living spaces Employment offers and fair wages Economic development and competitiveness More social justice Rule of law, fight against corruption Migration and integration of immigrants Peace policy and stable relations with other countries Secure energy supply and affordable energy prices Fair pensions and retirement provision Digitalisation Basis: 1,205 cases, total sample; figures in%. Total 58 40 35 33 33 30 30 28 28 28 25 22 16 8 4 Gender Male Female 58 57 40 38 31 39 30 37 36 31 25 35 31 28 37 20 25 30 33 22 26 24 24 19 20 11 8 9 5 3 18-29 44 47 41 38 25 34 38 22 40 22 18 22 14 8 4 30-39 52 41 40 42 27 28 36 32 24 24 17 18 15 9 9 Age(years) 40-49 60 36 35 35 30 36 33 30 28 23 20 17 16 5 3 50-59 68 34 34 24 42 28 24 28 26 29 36 20 16 11 2 60-69 68 40 26 26 46 23 16 32 20 43 37 32 18 9 1 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 18 Importance of environmental, nature and climate protection Which of the following topics do you think are the most important for politicians in the US to take care of? Please select up to 5 topics. Inflation, declining purchasing power Environmental, nature and climate protection Public health service and care Education, schools and universities Criminality, internal security Adequate and affordable living spaces Employment offers and fair wages Economic development and competitiveness More social justice Rule of law, fight against corruption Migration and integration of immigrants Peace policy and stable relations with other countries Secure energy supply and affordable energy prices Fair pensions and retirement provision Digitalisation Basis: 1,205 cases, total sample; figures in%. Total 58 40 35 33 33 30 30 28 28 28 25 22 16 8 4 Education Low Medium High 48 59 58 31 40 42 40 35 35 31 32 35 26 31 36 26 36 26 22 34 28 18 23 36 27 28 28 24 27 29 20 26 25 19 20 24 12 12 20 12 8 8 - 2 7 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 55 62 41 38 43 35 38 32 29 35 30 29 30 38 32 34 25 20 33 27 22 24 34 38 30 25 23 25 30 38 22 28 32 21 23 32 14 19 3 9 9 14 3 5 5 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 19 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Environmental policy fields of action Waste in the environment and living environment Climate change, climate-damaging emissions Pollution of the water/water quality Air pollution/air quality State of the oceans Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Species extinction in the animal and plant world Development of green spaces Increasing traffic and noise Basis: 1,205 cases, total sample; figures in%. 20 16 31 31 29 25 54 53 51 50 41 social-ecological transformation 20 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Waste in the environment and living environment Climate change, climate-damaging emissions Pollution of the water/water quality Air pollution/air quality State of the oceans Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Species extinction in the animal and plant world Development of green spaces Increasing traffic and noise Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS 54 63 66 48 52 53 48 81 62 53 51 54 54 46 48 50 49 51 47 49 41 43 54 37 31 31 34 35 28 32 31 32 38 40 37 29 32 30 23 36 25 20 25 27 21 20 21 12 23 25 16 15 8 16 15 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 52 57 50 46 53 55 51 40 41 46 57 59 46 56 51 56 46 54 55 50 49 44 49 59 36 43 39 42 40 42 22 31 32 34 28 33 28 32 22 24 36 24 31 24 30 28 33 22 29 24 27 26 23 24 25 15 15 17 20 22 16 14 15 21 26 15 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 21 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Waste in the environment and living environment Climate change, climate-damaging emissions Pollution of the water/water quality Air pollution/air quality State of the oceans Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Species extinction in the animal and plant world Development of green spaces Increasing traffic and noise Basis: 1,205 cases, total sample; figures in%. Total 54 53 51 50 41 31 31 29 25 20 16 Gender Male Female 53 54 53 53 50 52 48 51 38 44 33 28 33 28 27 30 27 23 22 18 17 16 18-29 54 56 46 52 40 38 34 31 28 20 16 30-39 52 56 50 47 39 29 35 31 26 30 19 Age(years) 40-49 50 56 51 54 39 20 36 31 25 19 15 50-59 57 45 53 50 40 30 23 26 22 13 21 60-69 58 51 59 46 49 34 26 23 23 15 10 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 22 Relevance of environmental policy fields of action Which of the following topics do you think are among the greatest challenges to sustaining our livelihoods? Please select up to 5 from the list below. Waste in the environment and living environment Climate change, climate-damaging emissions Pollution of the water/water quality Air pollution/air quality State of the oceans Condition of the forests Increasing consumption of energy and raw materials Industrial agriculture Species extinction in the animal and plant world Development of green spaces Increasing traffic and noise Basis: 1,205 cases, total sample; figures in%. Total 54 53 51 50 41 31 31 29 25 20 16 Education Low Medium High 47 54 55 44 55 53 58 51 50 44 50 51 35 41 42 28 32 30 19 29 35 25 27 31 24 27 23 17 16 24 13 14 19 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 53 58 30 51 56 51 52 51 41 48 52 55 42 42 36 31 30 27 31 31 31 30 29 25 27 24 13 20 20 7 16 17 14 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 23 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the U.S.? 4 3 2 56 7 8 1 0 0= completely irrelevant, can be forgotten Ø= 7,0 9 10 10= absolutely important, more important than anything else Basis: 1,205 cases, total sample; figures in%. 55 10 7 19 9 (0-2)(3-4)(5)(6-7)(8-10) social-ecological transformation 24 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the U.S.? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 22 23 34 37 25 21 12 18 16 24 29 16 9 26 16 27 17 9 14 10 26 17 17 19 22 11 19 16 17 16 11 16 24 12 13 9 13 10 15 14 7 11 8 15 7 9 2 8 6 9 5 7 9 5 5 9 10 2 5 5 8 12 15 10 9 7 4 5- 3 2 2 3 7 6 4 1 3 3 2 1 2 1 10 5 2 1 2 3 2- 2 1 3 4 3 3 1 2 3- 1- 2 6 3 7- 1 6 3 1 6 1 8 9 6 15 4 7,0 7,0 8,0 8,0 8,0 7,0 6,0 6,0 6,0 8,0 8,0 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 25 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the U.S.? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 22 16 17 12 7 9 4 3 2 2 6 7,0 Gender Male Female 24 22 18 14 18 16 10 14 5 8 6 11 4 4 4 2 3 2 3 2 6 5 7,0 7,0 18-29 30 15 20 13 7 5 2 2 0 1 3 8,0 30-39 23 21 21 12 6 6 3 2 2 4 8,0 Age(years) 40-49 21 18 16 12 9 11 3 2 0 3 5 7,0 50-59 19 12 12 13 7 11 4 6 5 4 8 6,0 60-69 21 16 14 7 3 12 6 4 4 5 9 6,0 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 26 Relevance of climate change as a topic There are always discussions about climate change, i.e. global warming, which leads to environmental changes and changes in everyone's everyday life(e.g. energy prices). How important do you personally think this topic is for the U.S.? 10=Absolutely important, more important than anything else 9 8 7 6 5 4 3 2 1 0=Totally irrelevant, can be forgotten Average Total 22 16 17 12 7 9 4 3 2 2 6 7,0 Education Low Medium High 25 23 24 9 15 19 14 17 17 14 13 10 11 7 5 10 9 8 3 4 3 5 2 3 2 2 2 1 2 3 6 5 6 7,0 7,0 7,0 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 24 23 23 14 22 17 17 16 16 14 9 3 6 6 7 8 7 17 3 4 3 2 4 3 2 3 4 2 3 6 4 4 7,0 7,0 7,0 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 27 Attitudes towards climate change If you now think about and the topic of environment and climate change. To what extent do you agree with the following statements? The destruction of nature endangers people and their livelihoods. 90 I am afraid of the consequences of climate change. 76 There are more important problems in the US than climate change. 66 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 When it comes to the consequences of climate change, many things are greatly exaggerated. 47 Basis: 1,205 cases, total sample; figures in%. 51 39 82 10 40 36 14 10 24 28 38 24 10 34 16 42 27 15 42 21 26 27 26 53 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 28 Attitudes towards climate change If you now think about and the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" The destruction of nature endangers people and their livelihoods. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 90 91 95 94 90 89 86 85 85 95 94 I am afraid of the consequences of climate change. 76 73 97 84 89 78 56 66 57 90 85 There are more important problems in the US than climate change. 66 66 28 58 56 72 80 67 72 80 63 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 59 25 66 61 73 56 56 53 68 65 When it comes to the consequences of climate change, many things are greatly exaggerated. 47 48 6 42 43 61 53 52 48 60 40 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 29 Attitudes towards climate change If you now think about and the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total The destruction of nature endangers people and their livelihoods. 90 I am afraid of the consequences of climate change. 76 There are more important problems in the US than climate change. 66 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 When it comes to the consequences of climate change, many things are greatly exaggerated. 47 Gender Male Female 89 91 75 77 68 65 62 56 54 40 18-29 93 86 67 63 45 30-39 89 86 64 66 50 Age(years) 40-49 92 79 68 63 44 50-59 88 62 67 48 48 60-69 86 62 62 51 45 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 30 Attitudes towards climate change If you now think about and the topic of environment and climate change. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" The destruction of nature endangers people and their livelihoods. Total 90 I am afraid of the consequences of climate change. 76 There are more important problems in the US than climate change. 66 Instead of focusing on climate protection, we should rather concentrate on adapting to the consequences of climate change. 58 When it comes to the consequences of climate change, many things are greatly exaggerated. 47 Education Low Medium High 92 90 90 74 74 79 66 65 67 65 56 60 47 44 49 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 91 90 93 77 77 74 66 65 67 59 59 58 46 47 49 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 31 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Consequences of climate change Increase in extreme weather events Water shortage in everyday life Species extinction in the animal and plant world Forest fires, forest dieback Increase in humanitarian crises, spread of(new) diseases Rising sea levels due to melting of the poles Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Military conflicts over raw materials and water Increased immigration, migration Don't know I am not afraid Basis: 1,205 cases, total sample; figures in%. 60 44 41 38 35 34 33 29 28 20 14 2 9 social-ecological transformation 32 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Water shortage in everyday life Species extinction in the animal and plant world Forest fires, forest dieback Increase in humanitarian crises, spread of(new) diseases Rising sea levels due to melting of the poles Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Military conflicts over raw materials and water Increased immigration, migration Don't know I am not afraid Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS 60 60 87 67 64 44 46 57 49 42 41 32 56 47 46 38 35 45 40 38 35 36 40 40 44 34 30 52 38 39 33 30 29 34 33 29 31 21 31 30 28 32 27 21 31 20 19 23 19 28 14 14 8 14 11 2 2 1 1 2 9 12 1 2 1 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 52 48 54 54 63 58 36 42 48 44 37 49 40 37 38 35 34 53 37 28 41 36 46 40 35 30 32 24 38 36 34 27 27 25 33 41 38 33 35 27 36 32 36 22 23 22 38 38 30 27 30 30 29 26 20 16 15 16 28 23 14 14 18 14 20 12 1 4 3 3 1 1 6 18 7 20 5 4 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 33 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Water shortage in everyday life Species extinction in the animal and plant world Forest fires, forest dieback Increase in humanitarian crises, spread of(new) diseases Rising sea levels due to melting of the poles Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Military conflicts over raw materials and water Increased immigration, migration Don't know I am not afraid Basis: 1,205 cases, total sample; figures in%. Total 60 44 41 38 35 34 33 29 28 20 14 2 9 Gender Male Female 57 63 39 50 41 40 38 39 33 35 36 32 34 31 29 30 30 28 23 17 18 11 1 3 10 7 18-29 60 49 42 38 42 31 38 32 25 27 15 2 4 30-39 58 42 49 36 41 38 35 36 30 25 16 1 5 Age(years) 40-49 61 48 43 41 35 37 32 30 28 20 13 1 7 50-59 61 38 37 32 28 33 30 25 29 14 12 3 14 60-69 60 45 33 44 25 31 26 21 32 12 14 3 15 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 34 Consequences of climate change- Anxiety scale When you think about the consequences of climate change, what scares you the most? Please select up to 5 answer options from the following list. Increase in extreme weather events Water shortage in everyday life Species extinction in the animal and plant world Forest fires, forest dieback Increase in humanitarian crises, spread of(new) diseases Rising sea levels due to melting of the poles Impairment of my health and personal quality of life Economic damage Falling yields in agriculture Military conflicts over raw materials and water Increased immigration, migration Don't know I am not afraid Basis: 1,205 cases, total sample; figures in%. Total 60 44 41 38 35 34 33 29 28 20 14 2 9 Education Low Medium High 55 61 60 50 45 43 35 42 41 38 41 36 29 33 37 32 31 37 34 31 34 21 27 33 28 26 31 11 21 22 11 14 16 5 2 1 10 9 8 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 58 64 52 47 44 46 45 39 26 38 41 27 35 36 23 32 38 27 34 31 20 29 32 20 28 32 23 20 22 13 15 16 8 2 1 3 7 7 23 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 3 Climate and environmentally-conscious behavior social-ecological transformation 36 Main findings Climate and environmentally-conscious behavior Attitudes towards climate and environmentally-conscious behavior • 88% of respondents believe that we all have to be actively involved and start changing the way we live in order to maintain a liveable environment for us and the generations that follow(highest level of agreement"Fully agree": 47%). • In addition, 81% of respondents would be willing to do more for environmental and climate protection if the resulting costs were distributed in a socially just manner(highest level of agreement: 34%). • In addition, 72% of respondents claim to actively contribute to changing society(highest level of agreement: 30%). Barriers to climate and environmentally-conscious behavior • More than four-fifths of respondents(83%) believe that we should be willing to change our way of living for the benefit of the environment(highest level of agreement"Fully agree": 40%). However, 46% say they themselves are only willing to do something to protect the environment if this does not affect their own standard of living(highest level of agreement: 15%). social-ecological transformation 37 Main findings Climate and environmentally-conscious behavior • 74% fear that a fundamental change in our way of living and doing business will result in high personal costs(highest level of agreement: 28%). 58% say that they personally lack the financial means to do something for climate protection (highest level of agreement: 25%). Furthermore, 51% consider measures to protect the climate and the environment to be socially unjust, as they place a burden on low-income earners in particular(highest level of agreement: 17%). • 74% say they are annoyed when others try to tell them how to live(highest level of agreement: 35%). In addition, 51% complain that they will soon be unable to do anything at all if there are even more regulations on climate and environmental protection(highest level of agreement: 21%). • 70% would be willing to do more to protect the environment if everyone acted in this way(highest level of agreement: 26%). However, 43% do not believe that they can make a significant contribution to environmental protection with their own behavior(highest level of agreement: 12%). 37% think that others should first take the first step before they contribute to climate protection themselves(highest level of agreement: 13%). • Almost one in two(49%) find it difficult to shape its own lives in an environmentally and climate-friendly way(highest level of agreement: 12%). In addition, 69% say that the poor infrastructure makes it impossible to do without a car (highest level of agreement: 30%). In addition, 28% say they cannot see changing their own behavior for something that may happen in the future(highest level of agreement: 9%). social-ecological transformation 38 Main findings Climate and environmentally-conscious behavior • 55% believe that businesses know best how to implement the necessary change(highest level of agreement: 16%). In addition, 41% think that science and technology will solve the problem of climate change without us having to fundamentally change our way of life(highest level of agreement: 14%). • 50% state that businesses that require a lot of energy for their production cannot implement strict climate protection requirements(highest level of agreement: 14%). Furthermore, 46% say that preserving jobs is more important than climate and environmental protection(highest level of agreement: 17%). As many as 54% believe that combating climate change is detrimental to our businesses(highest approval rating: 24%). Motivators of climate and environmentally-conscious behavior • 82% of respondents feel a strong connection with nature(highest level of agreement"Fully agree": 37%). In addition, 86% think it significantly enhances their quality of life to spend time in nature(highest level of agreement: 44%). • In the opinion of 90% of respondents, each individual bears responsibility for ensuring that we leave a livable environment for future generations(highest level of agreement: 49%). In addition, 86% believe that environmental protection is a matter of decency and civic duty(highest level of agreement: 41%). 84% feel personally responsible for the preservation of nature and the environment(highest approval rating: 37%). 81% think that more environmental protection also means better quality of life and health for everyone(highest level of agreement: 44%). social-ecological transformation 39 Main findings Climate and environmentally-conscious behavior • 79% see the industrialized countries as having a special responsibility for climate protection, since they have played a significant role in causing climate change(highest level of agreement: 37%). In addition, 77% say they feel better if they buy products that have less impact on the environment and climate(highest level of agreement: 35%). • 81% believe that a consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future(highest approval rating: 37%). Furthermore, 76% believe that switching to environmentally and climate-friendly products and production processes offers great employment opportunities(highest approval rating: 28%). In addition, 79% believe that our businesses must become more climate-friendly, as otherwise there is a threat of economic damage(highest level of agreement: 38%). social-ecological transformation 40 Attitudes towards climate and environmentally-conscious behavior. Below you can see some statements. How much do you agree with the following statements? To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start 88 changing the way we live. I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair 81 manner. I commit myself to actively changing society. 72 47 34 30 41 93 12 47 14 5 19 42 21 7 28 Basis: 1,205 cases, total sample; figures in%. Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 41 Attitudes towards climate and environmentally-conscious behavior. Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 88 89 98 89 96 89 77 83 77 93 92 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair manner. 81 85 83 85 87 85 71 75 69 88 89 I commit myself to actively changing society. 72 75 81 81 87 80 46 61 54 84 87 Response category:"Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 47 47 76 54 52 45 28 39 37 54 51 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair manner. 34 27 35 47 40 42 24 26 25 48 36 I commit myself to actively changing society. 30 27 39 43 42 38 10 20 18 40 36 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 42 Attitudes towards climate and environmentally-conscious behavior. Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 88 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair manner. 81 I commit myself to actively changing society. 72 Response category:"Fully agree" Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 47 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair manner. 34 I commit myself to actively changing society. 30 Basis: 1,205 cases, total sample; figures in%. Gender Male Female 85 90 82 80 70 74 Gender Male Female 47 47 38 30 33 27 18-29 89 86 81 30-39 92 87 84 Age(years) 40-49 90 82 74 50-59 84 78 62 60-69 82 70 55 18-29 53 42 38 30-39 52 39 42 Age(years) 40-49 46 39 28 50-59 39 24 20 60-69 44 26 21 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 43 Attitudes towards climate and environmentally-conscious behavior. Below you can see some statements. How much do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 88 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair manner. 81 I commit myself to actively changing society. 72 Response category:"Fully agree" Total To maintain a liveable environment for us and the generations that follow, all of us have to be actively involved and start changing the way we live. 47 I would be willing to do more for environmental and climate protection if the costs incurred were distributed in a socially fair manner. 34 I commit myself to actively changing society. 30 Basis: 1,205 cases, total sample; figures in%. Education Low Medium High 86 87 89 76 80 83 67 71 75 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 89 88 75 81 82 75 75 72 62 Education Low Medium High 45 45 50 32 33 37 26 27 35 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 46 51 40 35 36 36 30 34 29 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 44 Barriers to climate and environmentally-conscious behavior(1). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? In favor of the environment, we should all be willing to change our way of living. I am afraid that a fundamental change in our way of living and doing business will come at a high cost to me. I get annoyed when others try to tell me how to live. I would be willing to do more to protect the environment if everyone did so. poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. I personally lack the financial means to do something for climate protection. Businesses know best how to implement the necessary change. Tackling climate change is detrimental to our businesses. If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. Basis: 1,205 cases, total sample; figures in%. 40 28 35 26 30 25 16 24 21 43 12 5 46 20 6 39 18 8 44 22 8 39 21 10 33 30 12 39 32 13 30 27 19 30 30 19 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 45 Barriers to climate and environmentally-conscious behavior(2). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. I find it difficult to shape my life in an environmentally and climate friendly way. Job preservation is more important than climate and environmental protection. I am only willing to do something to protect the environment if it does not affect my standard of living. I do not believe that I can contribute significantly to environmental protection with my behavior. Science and technology will solve the problem of climate change without requiring us to fundamentally change our way of life. Before I contribute to climate protection myself, others should take the first step. I don't see changing my behavior today for something that may happen in the future. 17 14 12 17 15 12 14 13 9 Basis: 1,205 cases, total sample; figures in%. 34 35 14 36 35 15 37 36 15 29 35 19 31 37 17 31 36 21 27 36 23 24 40 23 19 34 38 Fully agree Somewhat disagree Somewhat disagree Completely disagree social-ecological transformation 46 Barriers to climate and environmentally-conscious behavior(1). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO In favor of the environment, we should all be willing to change our way of living. 83 84 99 87 92 82 66 77 68 92 93 I fear that a fundamental change in our way of living and doing business will come at a high cost. 74 75 39 74 69 78 86 73 83 80 66 I get annoyed when others try to tell me how to live. 74 72 51 68 54 71 86 74 86 81 77 I would be willing to do more to protect the environment if everyone did so. poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. I personally lack the financial means to do something for climate protection. 70 65 74 78 72 75 68 56 60 83 77 69 63 70 63 70 71 70 58 66 83 79 58 48 38 61 54 63 67 58 72 55 62 Businesses know best how to implement the necessary change. 55 53 21 67 63 69 41 57 41 75 61 Tackling climate change is detrimental to our businesses. 54 49 19 57 50 69 52 62 56 66 58 If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. 51 53 20 42 51 66 54 46 49 66 57 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 47 Barriers to climate and environmentally-conscious behavior(2). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. 51 42 23 48 51 68 48 52 55 62 49 Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. 50 36 25 55 49 66 44 43 52 70 56 I find it difficult to shape my life in an environmentally and climate friendly way. 49 32 34 52 42 66 56 48 51 58 43 Job preservation is more important than climate and environmental protection. 46 39 9 42 42 70 59 46 47 56 47 I am only willing to do something to protect the environment if it does not affect my standard of living. 46 34 13 44 50 67 50 50 44 55 51 I do not believe that I can contribute significantly to environmental protection with my behavior. 43 26 18 37 26 60 56 46 57 47 43 Science and technology will solve the problem of climate change without requiring us to fundamentally change our way of life. 41 34 10 43 50 61 42 32 30 57 41 Before I contribute to climate protection myself, others should take the first step. 37 24 7 47 45 56 35 31 34 51 44 I don't see changing my behavior today for something that may happen in the future. 28 16 1 34 27 53 29 27 32 35 26 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 48 Barriers to climate and environmentally-conscious behavior(1). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" In favor of the environment, we should all be willing to change our way of living. I fear that a fundamental change in our way of living and doing business will come at a high cost. I get annoyed when others try to tell me how to live. I would be willing to do more to protect the environment if everyone did so. poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. I personally lack the financial means to do something for climate protection. Businesses know best how to implement the necessary change. Tackling climate change is detrimental to our businesses. If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. Total 83 74 74 70 69 58 55 54 51 Gender Male Female 80 86 74 74 75 72 73 68 70 67 56 60 60 51 56 54 54 49 18-29 85 75 74 79 73 68 58 59 50 30-39 89 76 72 77 72 60 64 63 60 Age(years) 40-49 88 74 73 71 67 56 51 56 52 50-59 78 73 74 63 64 52 47 44 48 60-69 73 70 74 59 68 51 52 47 46 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 49 Barriers to climate and environmentally-conscious behavior(2). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. 51 Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. 50 I find it difficult to shape my life in an environmentally and climate friendly way. 49 Job preservation is more important than climate and environmental protection. 46 I am only willing to do something to protect the environment if it does not affect my standard of living. 46 I do not believe that I can contribute significantly to environmental protection with my behavior. 43 Science and technology will solve the problem of climate change without requiring us to fundamentally change our way of life. 41 Before I contribute to climate protection myself, others should take the first step. 37 I don't see changing my behavior today for something that may happen in the future. 28 Gender Male Female 54 48 53 48 51 47 53 41 50 43 47 38 48 32 42 33 37 22 18-29 60 60 61 48 53 53 48 46 32 30-39 61 59 52 55 53 44 51 45 35 Age(years) 40-49 52 48 49 46 41 40 37 39 25 50-59 40 42 43 45 40 38 32 27 26 60-69 35 37 35 37 40 36 29 26 25 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 50 Barriers to climate and environmentally-conscious behavior(1). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" In favor of the environment, we should all be willing to change our way of living. I fear that a fundamental change in our way of living and doing business will come at a high cost. I get annoyed when others try to tell me how to live. I would be willing to do more to protect the environment if everyone did so. poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. I personally lack the financial means to do something for climate protection. Businesses know best how to implement the necessary change. Tackling climate change is detrimental to our businesses. If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. Total 83 74 74 70 69 58 55 54 51 Education Low Medium High 79 82 85 78 74 72 69 76 72 64 70 72 57 66 74 68 64 50 56 51 58 66 58 49 49 50 52 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 83 85 69 74 72 75 74 70 76 71 72 74 68 70 79 68 46 50 53 58 52 59 48 60 52 51 43 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 51 Barriers to climate and environmentally-conscious behavior(2). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. I find it difficult to shape my life in an environmentally and climate friendly way. Total 51 50 49 Job preservation is more important than climate and environmental protection. 46 I am only willing to do something to protect the environment if it does not affect my standard of living. 46 I do not believe that I can contribute significantly to environmental protection with my behavior. 43 Science and technology will solve the problem of climate change without requiring us to fundamentally change our way of life. 41 Before I contribute to climate protection myself, others should take the first step. 37 I don't see changing my behavior today for something that may happen in the future. 28 Education Low Medium High 57 51 49 53 48 51 54 50 47 47 44 49 52 45 46 57 43 40 41 34 46 39 34 41 37 28 28 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 53 47 43 51 48 45 51 45 70 44 49 62 45 46 60 46 37 49 39 42 41 35 40 52 31 26 38 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 52 Barriers to climate and environmentally-conscious behavior(1). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO In favor of the environment, we should all be willing to change our lifestyle. 40 38 69 39 45 34 19 36 31 50 47 I get annoyed when others try to tell me how to live. 35 35 10 30 16 34 48 36 50 39 36 poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. 30 22 32 23 25 30 42 23 34 40 25 I fear that a fundamental change in our way of living and doing business will come at a high cost. 28 24 8 26 27 28 39 26 39 32 18 I would be willing to do more to protect the environment if everyone did so. 26 24 25 30 27 31 15 20 14 46 35 I personally lack the financial means to do something for climate protection. 25 16 12 24 23 28 25 25 41 26 24 Tackling climate change is detrimental to our businesses. 24 22 13 26 22 27 19 25 22 34 25 If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. 21 20 11 16 16 25 24 16 23 30 20 Job preservation is more important than climate and environmental protection. 17 11 2 11 23 29 16 14 22 26 15 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 53 Barriers to climate and environmentally-conscious behavior(2). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. 17 14 6 16 21 23 17 15 15 23 14 Businesses know best how to implement the necessary change. 16 13 8 22 24 26 6 12 9 24 15 I am only willing to do something to protect the environment if it does not affect my standard of living. 15 8 3 17 19 22 11 8 17 24 17 Science and technology will solve the problem of climate change without requiring us to fundamentally change our way of life. 14 12 2 16 13 25 11 6 9 25 13 Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. 14 7 6 19 10 22 10 9 14 30 12 Before I contribute to climate protection myself, others should take the first step. 13 9 2 17 10 23 10 7 12 22 14 I do not believe that I can contribute significantly to environmental protection with my behavior. 12 6 5 7 10 16 21 6 16 20 3 I find it difficult to shape my life in an environmentally and climate friendly way. 12 4 4 13 10 20 13 12 17 19 10 I don't see changing my behavior today for something that may happen in the future. 9 3 1 15 11 16 7 7 10 17 5 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 54 Barriers to climate and environmentally-conscious behavior(1). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" In favor of the environment, we should all be willing to change our lifestyle. I get annoyed when others try to tell me how to live. poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. I fear that a fundamental change in our way of living and doing business will come at a high cost. I would be willing to do more to protect the environment if everyone did so. I personally lack the financial means to do something for climate protection. Tackling climate change is detrimental to our businesses. If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. Job preservation is more important than climate and environmental protection. Total 40 35 30 28 26 25 24 21 17 Gender Male Female 39 40 36 33 30 29 29 27 30 22 26 24 25 23 23 19 23 12 18-29 43 32 35 28 35 32 26 21 17 30-39 41 27 26 30 28 22 29 23 23 Age(years) 40-49 42 36 30 25 30 25 23 21 18 50-59 34 39 28 27 18 22 20 20 16 60-69 38 43 31 28 17 22 18 18 13 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 55 Barriers to climate and environmentally-conscious behavior(2). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" Total Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. 17 Businesses know best how to implement the necessary change. 16 I am only willing to do something to protect the environment if it does not affect my standard of living. 15 Science and technology will solve the problem of climate change without requiring us to fundamentally change our way of life. 14 Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. 14 Before I contribute to climate protection myself, others should take the first step. 13 I do not believe that I can contribute significantly to environmental protection with my behavior. 12 I find it difficult to shape my life in an environmentally and climate friendly way. 12 I don't see changing my behavior today for something that may happen in the future. 9 Gender Male Female 22 12 21 10 18 11 18 9 16 12 16 10 16 7 16 9 12 6 18-29 20 20 18 14 22 20 16 17 10 30-39 24 22 20 26 15 16 12 15 12 Age(years) 40-49 16 15 15 12 14 12 10 14 11 50-59 11 9 8 8 8 7 8 7 6 60-69 9 11 10 7 10 7 12 7 7 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 56 Barriers to climate and environmentally-conscious behavior(1). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" In favor of the environment, we should all be willing to change our lifestyle. I get annoyed when others try to tell me how to live. poor infrastructure(e.g., lack of bike lanes, lack of train routes, not enough public transportation) makes it impossible for me to give up my car. I fear that a fundamental change in our way of living and doing business will come at a high cost. I would be willing to do more to protect the environment if everyone did so. I personally lack the financial means to do something for climate protection. Tackling climate change is detrimental to our businesses. If regulations regarding climate and environmental protection increase, we will soon not be able to do anything at all. Job preservation is more important than climate and environmental protection. Total 40 35 30 28 26 25 24 21 17 Education Low Medium High 36 40 40 36 35 34 20 30 32 29 26 29 24 25 28 40 26 21 28 24 22 23 19 22 21 14 20 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 41 41 28 34 34 44 30 30 41 29 26 34 27 27 17 31 17 16 24 23 38 21 20 22 18 17 26 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 57 Barriers to climate and environmentally-conscious behavior(2). Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" Measures to protect the climate and the environment are socially unjust because they burden low-income earners in particular. Businesses know best how to implement the necessary change. I am only willing to do something to protect the environment if it does not affect my standard of living. Science and technology will solve the problem of climate change without requiring us to fundamentally change our way of life. Businesses that require a great deal of energy for their production cannot implement strict climate protection requirements. Before I contribute to climate protection myself, others should take the first step. I do not believe that I can contribute significantly to environmental protection with my behavior. I find it difficult to shape my life in an environmentally and climate friendly way. Total 17 16 15 14 14 13 12 12 I don't see changing my behavior today for something that may happen in the future. 9 Education Low Medium High 20 14 18 14 13 18 12 14 16 10 10 18 19 12 15 15 11 14 14 9 14 16 11 13 13 8 10 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 17 16 22 14 19 16 14 17 19 13 14 24 14 16 12 14 12 22 12 11 19 13 12 26 9 9 11 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 58 Motivators of climate and environmentally-conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Every individual bears responsibility for leaving a livable environment for future generations. Environmental protection is a matter of decency and civic duty. Being in nature greatly enhances my quality of life. I feel personally responsible for the preservation of nature and the environment. I feel a strong connection with nature. Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. More environmental protection also means better quality of life and health for all. Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. The industrialized countries have a special responsibility for climate protection because they have been a major cause of climate change. I feel better when I buy products that have less impact on the environment and climate. The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. Basis: 1,205 cases, total sample; figures in%. 49 41 73 41 45 11 3 44 42 11 3 37 47 13 3 37 45 15 3 37 44 14 5 44 37 15 4 38 41 15 6 37 42 15 6 35 42 16 7 28 48 18 6 Fully agree Somewhat disagree Somewhat disagree Completely disagree social-ecological transformation 59 Motivators of climate and environmentally-conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total EST INT PER COS Every individual bears responsibility for leaving a livable environment for future generations. 90 92 95 90 90 Environmental protection is a matter of decency and civic duty. 86 93 100 78 91 Being in nature greatly enhances my quality of life. 86 92 87 85 89 I feel personally responsible for the preservation of nature and the environment. 84 88 98 84 90 I feel a strong connection with nature. 82 86 82 84 86 Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. 81 82 97 84 91 More environmental protection also means better quality of life and health for all. 81 81 97 85 91 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 79 76 99 80 88 The industrialized countries have a special responsibility for climate protection because they have been a major cause of climate change. 79 78 94 80 86 I feel better when I buy products that have less impact on the environment and climate. 77 76 91 82 90 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 76 74 97 78 82 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 90 87 88 85 79 82 82 85 83 80 76 81 82 78 76 86 59 74 85 64 76 86 64 70 84 69 73 81 59 79 78 58 71 strongly overrepresented overrepresented CMA SEN PRO 81 96 96 74 91 88 80 92 91 74 90 84 70 91 89 67 92 88 65 86 94 65 87 88 64 86 84 62 87 83 56 91 85 strongly underrepresented underrepresented social-ecological transformation 60 Motivators of climate and environmentally-conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total Every individual bears responsibility for leaving a livable environment for future generations. 90 Environmental protection is a matter of decency and civic duty. 86 Being in nature greatly enhances my quality of life. 86 I feel personally responsible for the preservation of nature and the environment. 84 I feel a strong connection with nature. 82 Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. 81 More environmental protection also means better quality of life and health for all. 81 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 79 The industrialized countries have a special responsibility for climate protection because they have been a major cause of climate change. 79 I feel better when I buy products that have less impact on the environment and climate. 77 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 76 Basis: 1,205 cases, total sample; figures in%. Gender Male Female 88 92 85 86 88 85 84 84 84 80 80 82 78 84 75 83 78 80 75 79 77 74 18-29 92 85 84 80 81 87 87 84 81 78 83 30-39 88 90 89 86 86 84 87 86 86 86 81 Age(years) 40-49 90 87 85 84 78 84 85 82 80 80 77 50-59 89 84 87 85 83 75 72 71 72 72 68 60-69 92 83 88 86 82 73 72 71 75 71 69 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 61 Motivators of climate and environmentally-conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total Every individual bears responsibility for leaving a livable environment for future generations. 90 Environmental protection is a matter of decency and civic duty. 86 Being in nature greatly enhances my quality of life. 86 I feel personally responsible for the preservation of nature and the environment. 84 I feel a strong connection with nature. 82 Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. 81 More environmental protection also means better quality of life and health for all. 81 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 79 The industrialized countries have a special responsibility for climate protection because they have been a major cause of climate change. 79 I feel better when I buy products that have less impact on the environment and climate. 77 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 76 Basis: 1,205 cases, total sample; figures in%. Education Low Medium High 86 89 92 79 84 88 80 85 89 78 83 86 76 79 86 73 81 82 79 81 82 76 77 82 72 78 81 71 76 81 67 74 79 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 90 91 83 85 87 76 85 89 86 83 88 75 81 84 79 79 84 67 82 83 61 80 80 61 80 80 68 79 78 68 75 78 72 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 62 Motivators of climate and environmentally-conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" Total EST INT PER COS Every individual bears responsibility for leaving a livable environment for future generations. 49 54 73 53 58 More environmental protection also means better quality of life and health for all. 44 39 71 55 57 Being in nature greatly enhances my quality of life. 44 41 55 49 48 Environmental protection is a matter of decency and civic duty. 41 38 78 46 38 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. 38 37 65 46 46 37 32 62 45 41 I feel personally responsible for the preservation of nature and the environment. 37 37 60 46 43 The industrialized countries have a special responsibility for climate protection because they have been a major cause of climate change. 37 32 66 35 44 I feel a strong connection with nature. 37 38 48 36 47 I feel better when I buy products that have less impact on the environment and climate. 35 33 48 45 50 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 28 27 54 36 33 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 37 37 43 38 27 29 36 40 39 34 28 27 36 18 26 35 20 26 29 21 36 38 31 23 39 27 31 38 19 29 27 12 17 strongly overrepresented overrepresented CMA SEN PRO 40 56 50 35 48 58 36 61 46 31 48 49 29 44 42 28 46 41 24 49 38 29 45 33 26 49 40 22 44 38 18 38 31 strongly underrepresented underrepresented social-ecological transformation 63 Motivators of climate and environmentally-conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" Total Every individual bears responsibility for leaving a livable environment for future generations. 49 More environmental protection also means better quality of life and health for all. 44 Being in nature greatly enhances my quality of life. 44 Environmental protection is a matter of decency and civic duty. 41 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 38 Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. 37 I feel personally responsible for the preservation of nature and the environment. 37 The industrialized countries have a special responsibility for climate protection because they have been a major cause of climate change. 37 I feel a strong connection with nature. 37 I feel better when I buy products that have less impact on the environment and climate. 35 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 28 Basis: 1,205 cases, total sample; figures in%. Gender Male Female 46 52 42 46 44 45 41 40 38 37 39 33 39 36 38 35 39 35 33 37 30 26 18-29 48 48 39 40 48 43 34 38 37 34 32 30-39 46 52 53 44 38 38 39 42 43 47 31 Age(years) 40-49 52 44 46 41 39 36 38 38 39 37 31 50-59 49 36 41 37 26 29 36 32 34 30 19 60-69 52 38 44 42 35 34 39 34 33 28 26 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 64 Motivators of climate and environmentally-conscious behavior. Here are some statements on the topic of environmental and climate protection. To what extent do you agree with the following statements? Response category:"Fully agree" Total Every individual bears responsibility for leaving a livable environment for future generations. 49 More environmental protection also means better quality of life and health for all. 44 Being in nature greatly enhances my quality of life. 44 Environmental protection is a matter of decency and civic duty. 41 Our businesses must become more climate-friendly, otherwise there is a risk of economic damage. 38 Consistent policies to protect the environment will have a positive impact on the competitiveness of businesses in the future. 37 I feel personally responsible for the preservation of nature and the environment. 37 The industrialized countries have a special responsibility for climate protection because they have been a major cause of climate change. 37 I feel a strong connection with nature. 37 I feel better when I buy products that have less impact on the environment and climate. 35 The switch to environmentally and climate-friendly products and production processes offers great employment opportunities. 28 Basis: 1,205 cases, total sample; figures in%. Education Low Medium High 42 49 51 42 42 47 34 40 51 33 40 43 33 39 38 32 35 39 31 34 42 25 35 41 30 34 42 22 35 39 19 28 31 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 49 51 40 45 45 36 43 49 38 39 44 37 38 39 30 35 40 33 36 41 29 34 40 41 37 40 27 34 38 29 26 32 20 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 4 Changing our way of living and doing business social-ecological transformation 66 Main findings Changing our way of living and doing business Assessment of the need for change • When asked whether fundamental change is needed in our businesses and lifestyles in the USA, a over 80% of respondents answered"Yes, definitely"(45%) or"rather yes"(36%). This contrasts with 15% who do not(tend to) believe that fundamental change is necessary. A further 4% answered"I don't know" Attribution of responsibility- Which actors are doing too little? • 57% of respondents say political parties are doing(way) too little to address climate change. Likewise, 57% think that businesses are doing(much) too little. Furthermore, 55% see more responsibility on the part of the government, 54% would like to see more responsibility on the part of local citizens, and 53% think local governments(e.g., municipality/city) should do more. 45% think that the unions are doing(way) too little. • Non-governmental organizations are less likely to be expected to increase their efforts(33%). The scientific community is seen as having the least responsibility(Way too little/too little: 29%). social-ecological transformation 67 Main findings Changing our way of living and doing business Attribution of responsibility- Which actors can contribute most to solving the crisis? • When it comes to addressing the climate and environmental crisis, the federal government is by far the most frequently ranked of the three most influential actors(54%). Businesses come in second(39%), and local citizens third(37%). • The scientific community is attributed an influential role by 32%, and local governments at the place of residence by 31%. Political parties(22%), NGOs(16%) and trade unions(7%) are seen as less influential. Attitudes towards policies • 80% believe that politicians should be more concerned with a socially just design of the change in our way of living and doing business(highest level of agreement"Fully agree": 40%). In addition, 79% are in favor of providing more financial support to people on low incomes if the cost of electricity and heating or mobility increases due to climate protection measures(highest level of agreement: 41%). At the same time, 71% feel uneasy at the idea of a fundamental change in their way of living and doing business. • 69% think that low-income, indigenous, racialised or other minorities should not be more affected by environmental impacts than other populations(highest level of agreement: 34%). social-ecological transformation 68 Main findings Changing our way of living and doing business • 80% are in favor of support programs that help businesses switch to climate-friendly production processes and products (highest approval rating: 36%). 75% believe that businesses need clear guidelines from the state in order to become climate-neutral(highest approval rating: 28%). 75% say that politicians should exert much more pressure on businesses to achieve climate-friendly production methods(highest approval rating: 36%). In addition, 59% believe that politicians follow the guidelines of industry and businesses too closely(highest level of agreement: 24%). • 86% support a more consistent switch to renewable energy(highest approval rating: 41%). At the same time, 77% believe that strict and consistent laws are needed above all to preserve an environment worth living in for us and future generations(highest approval rating: 33%). However, 69% say that there are already enough requirements for a fundamental change in our way of living and doing business- if these were implemented, we would be on the right track (highest approval rating: 21%). • 79% believe that structural change measures should be enforced even if jobs are lost as a result(highest level of agreement: 30%). 73%, meanwhile, say that jobs affected by structural change should be preserved for as long as possible if there are no suitable alternatives(highest level of approval: 23%). social-ecological transformation 69 Main findings Changing our way of living and doing business Assessment of measures in nature, environmental and climate protection • Mobility: 82% are in favor of expanding the transport network and the frequency of local public transport(highest level of support"I fully support": 35%). 81% of respondents are in favor of reducing the price of local public transport(highest approval rating: 39%). More charging stations for electric or hybrid vehicles are supported by 79%(highest approval rating: 40%), the promotion of electric vehicles by 70%(highest approval rating: 33%), a climate tax on airline tickets by 53%(highest approval rating: 21%) and the introduction of a car toll(so that someone who drives a lot also has to pay more) by 44%(highest approval rating: 16%). • Energy: 81% are in favor of membership in a cooperative as a way to advance climate change protection(highest approval rating: 31%). 80% of respondents are in favor of building more wind turbines(highest approval rating: 42%) and 78% are in favor of mandatory solar for public buildings and new private buildings(highest approval rating: 39%). • Technology/innovations/businesses: 85% are in favor of labeling climate-friendly products(highest level of agreement: 41%). 84% of respondents are in favor of providing more support for the development of climate-friendly products and technologies(highest approval rating: 44%). Reducing subsidies that are harmful to the climate is supported by 72% (highest approval rating: 31%) and making products that are harmful to the climate more expensive by 59%(highest approval rating: 24%). social-ecological transformation 70 Main findings Changing our way of living and doing business • Education: 86% support an improvement in school education in the area of environmental and climate protection (highest approval rating: 46%). 80% support training or further training(or retraining) for employees who work in jobs that will no longer be needed in the future(highest approval rating: 38%). • Housing: 84% approve of financial support for cost-efficient heating and thermal systems(e.g. heat pump)(highest approval rating: 40%). 81% support state subsidies for the renovation of buildings for thermal insulation(highest approval rating: 35%). 79% support government subsidies for private households if they use renewable energy(highest approval rating: 36%), and 73% approve of statutory regulations on the energy efficiency of electrical household appliances (highest approval rating: 31%). Attitudes towards the energy and heat transition • 88% of the respondents share the opinion that employees affected by the conversion of electricity and heat supply to renewable energy(e.g. job loss) should be supported in retraining to alternative jobs(highest level of agreement"Fully agree": 47%). Furthermore, 81% think that the affected employees should be supported financially(compensation payments, severance payments, etc.)(highest level of agreement: 39%). social-ecological transformation 71 Main findings Changing our way of living and doing business • 82% of respondents agree that the development of energy communities should be supported by the government(highest level of agreement: 36%). In addition, 80% believe that private households wishing to use renewable energy(e.g. solar power, solar heating or heat pumps) should be financially supported(highest level of agreement: 40%). • According to 80% of the respondents, regions and municipalities affected by the conversion of electricity and heat supply to renewable energy(e.g. coal mining, natural gas, oil regions) should receive financial support(highest level of agreement: 37%). In addition, 86% believe new industries should be actively located in the affected regions and municipalities(highest level of agreement: 37%). • 87% of respondents believe that citizens should participate in public and political life(e.g., citizen forums, planning advisory boards) to help shape the community(highest level of agreement: 42%). • 63% of respondents can imagine taking an active role in shaping their community's energy supply, with 25% saying they could"definitely" imagine doing so. Asked whether they could imagine generating their own energy, 9% say they already do, 43% say they"definitely" can imagine it and 23% say they"rather" can imagine it. social-ecological transformation 72 Main findings Changing our way of living and doing business • 55% would approve of the construction of a solar park in their community if the profits it generates benefit the community. Another 34% would accept it. 11% would oppose it. Building a wind park in their community would be"fine" by 47%(if the profits it generates benefit the community). Another 38% would accept it. 15% oppose it. • For the fight against climate change, it is necessary to heat differently in the coming years. 59% of respondents believe this should be done via more public subsidies for climate-neutral technologies and heating replacement. In contrast, 9% support bans and 10% support higher prices for oil, gas and coal. The remaining 22% of respondents, are not in favor of any of the options mentioned. • When asked whether renewable energy has become more important since the outbreak of the Russia-Ukraine conflict, 27% answered"yes, renewable energy has become more important" A further 25% answered"rather yes" In contrast, 32% answered with"rather no" and 16% with"no, renewable energy has not become more important. social-ecological transformation 73 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in the U.S.? Basis: 1,205 cases, total sample; figures in%. Yes Yes, definitely Rather yes No No, not really No, not at all Don't know 45 81 36 10 15 5 4 social-ecological transformation 74 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in the U.S.? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total EST INT PER COS ADA CMS TRA CMA SEN PRO 81 81 95 84 88 87 70 72 67 87 90 45 38 61 58 39 48 30 37 30 54 62 36 42 34 25 49 39 40 35 37 33 28 15 15 3 14 9 11 26 22 25 10 8 10 12 3 12 6 8 12 17 12 8 7 5 3- 2 4 3 14 4 14 2 1 4 4 2 3 2 2 5 6 8 3 2 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 75 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in the U.S.? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 81 45 36 15 10 5 4 Gender Male Female 80 82 45 44 36 38 17 13 10 10 7 3 2 5 18-29 90 52 38 8 6 1 3 30-39 90 54 36 8 5 3 2 Age(years) 40-49 84 47 37 11 8 2 5 50-59 70 34 36 25 16 9 5 60-69 68 35 33 27 16 11 5 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 76 Assessment of the need for change In your opinion, is there a need for fundamental change in our way of living and doing business in the U.S.? YES Yes, definitely Rather yes NO No, not really No, not at all Don't know Total 81 45 36 15 10 5 4 Education Low Medium High 78 82 81 41 44 46 37 38 35 15 14 16 10 9 11 6 5 5 7 4 3 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 84 80 78 46 45 47 38 34 32 12 19 17 8 12 13 4 6 4 4 2 4 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 77 Attribution of responsibility What do you think: Are the following actors doing too much or too little to address climate change? The The scientific community Non-governmental organizations (e.g. local environmental movements) Citizens in their area Local government at place of residence(e.g. municipality/city) Businesses TOO LITTLE 29 33 54 53 57 Unions 45 Government 55 Political parties 57 Basis: 1,205 cases, total sample; figures in%. 6 23 7 26 14 40 15 38 22 35 15 30 22 33 25 32 40 36 22 21 18 18 14 11 Way too little Too little 10 8 11 6 84 96 86 77 11 11 11 11 Just right TOO MUCH 18 Don't know 13 17 14 12 12 15 11 14 11 14 23 22 9 22 10 Way too much Too much social-ecological transformation 78 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little Government Way too much/too much Just right Too little/way too little Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS 14 10- 18 15 18 22 6 18 19 57 56 86 55 60 15 14- 13 15 21 29 14 27 28 53 47 78 51 53 22 26 2 15 21 14 17 5 27 18 55 48 88 51 55 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA CMA SEN PRO 26 14 9 14 22 11 23 18 22 12 19 16 44 57 54 52 53 66 24 16 13 22 18 11 24 20 24 9 21 17 46 52 49 45 55 65 29 33 24 16 9 13 47 47 47 strongly overrepresented overrepresented 25 22 11 5 18 11 51 53 73 strongly underrepresented underrepresented social-ecological transformation 79 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Political parties Way too much/too much Just right Too little/way too little Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 12 7 1 16 19 26 6 8 9 18 11 22 25 10 28 23 26 26 20 18 20 26 54 57 78 47 54 38 56 60 49 54 57 14 14 1 11 13 25 13 12 16 17 14 18 19 6 22 28 20 14 19 9 25 18 45 42 64 48 43 41 44 36 37 42 52 22 24 2 20 18 11 12 3 17 16 57 53 90 57 63 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists 33 31 26 16 8 5 46 51 50 strongly overrepresented overrepresented 23 24 8 4 14 13 50 57 74 strongly underrepresented underrepresented social-ecological transformation 80 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Non-governmental organizations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total EST INT PER COS ADA CMS TRA CMA SEN PRO 17 15 3 18 23 26 20 14 19 22 13 36 37 43 41 40 35 32 32 31 30 37 33 34 39 30 27 31 31 32 19 41 44 18 20- 22 19 28 19 19 19 18 10 40 35 56 46 49 40 43 31 27 41 46 29 29 32 23 24 22 27 31 28 33 38 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 81 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little Government Way too much/too much Just right Too little/way too little Basis: 1,205 cases, total sample; figures in%. Total 14 18 57 15 21 53 22 14 55 Gender Male Female 19 10 21 15 54 60 21 10 24 19 49 57 29 15 14 14 52 57 18-29 30-39 Age(years) 40-49 50-59 60-69 20 18 11 10 10 13 18 23 17 18 56 55 57 60 60 17 16 14 13 15 22 21 23 19 19 53 56 49 54 55 19 23 21 16 16 13 56 54 56 strongly overrepresented overrepresented 20 26 15 8 52 57 strongly underrepresented underrepresented social-ecological transformation 82 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Political parties Way too much/too much Just right Too little/way too little Basis: 1,205 cases, total sample; figures in%. Total 12 22 54 14 18 45 22 11 57 Gender Male Female 17 7 22 22 52 57 18 11 23 13 43 44 29 16 13 9 53 62 18-29 30-39 Age(years) 40-49 50-59 60-69 18 18 10 6 5 22 22 25 19 23 49 52 55 59 58 16 19 13 8 13 22 19 20 15 11 41 45 44 46 47 20 22 20 13 13 12 58 57 59 strongly overrepresented overrepresented 21 27 10 4 56 60 strongly underrepresented underrepresented social-ecological transformation 83 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Non-governmental organizations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total 17 36 33 18 40 29 Gender Male Female 24 12 36 35 31 34 23 13 42 38 26 31 18-29 20 37 29 20 44 24 30-39 Age(years) 40-49 50-59 20 14 14 38 33 34 31 36 36 27 16 12 36 40 42 27 29 33 60-69 18 35 32 15 40 33 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 84 Attribution of responsibility(1) What do you think: Are the following actors doing too much or too little to address climate change? Businesses Way too much/too much Just right Too little/way too little Local government at place of residence(e.g. municipality/city) Way too much/too much Just right Too little/way too little Government Way too much/too much Just right Too little/way too little Basis: 1,205 cases, total sample; figures in%. Total 14 18 57 15 21 53 22 14 55 Education Low Medium High 17 10 18 10 16 21 49 61 56 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 12 16 28 16 20 16 60 57 47 13 13 18 9 20 25 56 55 51 14 18 16 19 23 32 57 52 38 17 17 27 13 12 16 47 60 52 19 26 27 13 16 16 59 52 44 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 85 Attribution of responsibility(2) What do you think: Are the following actors doing too much or too little to address climate change? Citizens in their area Way too much/too much Just right Too little/way too little Trade unions Way too much/too much Just right Too little/way too little Political parties Way too much/too much Just right Too little/way too little Basis: 1,205 cases, total sample; figures in%. Total 12 22 54 14 18 45 22 11 57 Education Low Medium High 7 9 16 22 20 25 44 57 54 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 11 14 13 21 24 21 56 54 48 18 10 17 8 16 21 35 46 45 13 16 19 17 22 11 46 45 34 18 19 25 8 9 13 50 61 56 19 24 35 12 10 10 59 59 47 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 86 Attribution of responsibility(3) What do you think: Are the following actors doing too much or too little to address climate change? Non-governmental organizations(e.g. local environmental movements) Way too much/too much Just right Too little/way too little The scientific community Way too much/too much Just right Too little/way too little Total 17 36 33 18 40 29 Education Low Medium High 18 13 22 29 34 38 24 35 32 13 16 22 32 39 44 26 30 28 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 17 18 17 33 41 38 36 31 26 17 19 24 39 45 23 31 27 42 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 87 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Basis: 1,205 cases, total sample; figures in%. 54 39 37 32 31 22 16 7 9 social-ecological transformation 88 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Total EST INT PER COS ADA CMS TRA CMA SEN PRO 54 48 82 51 54 57 49 43 49 53 59 39 37 60 32 44 38 44 35 32 38 33 37 43 28 39 44 31 37 44 33 36 37 32 35 35 36 28 35 32 24 26 31 39 31 35 32 27 33 22 32 28 27 40 37 22 18 22 30 26 24 16 11 20 31 25 16 16 8 19 22 15 18 14 14 16 20 7 4 2 10 5 14 4 4 4 8 12 9 8 1 7 3 8 7 15 20 6 5 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 89 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Total 54 39 37 32 31 22 16 7 9 Gender Male Female 55 52 42 35 37 37 35 29 27 36 23 21 14 18 8 5 8 9 18-29 56 36 38 34 32 28 15 9 6 30-39 56 38 34 35 30 21 22 11 7 Age(years) 40-49 58 36 41 28 35 28 13 5 7 50-59 47 40 38 30 30 14 15 4 12 60-69 50 46 34 32 29 18 14 5 13 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 90 Attribution of responsibility And when it comes to addressing the climate and environmental crisis, which of the following actors do you think can contribute most to addressing the crisis? Please state up to three parties you regard as being most influential. Government Businesses Citizens in their area The scientific community Local government at place of residence(e.g. municipality/city) Political parties Non-governmental organizations(e.g. local environmental movements) Unions None of them Total 54 39 37 32 31 22 16 7 9 Education Low Medium High 47 55 54 34 34 45 38 36 38 23 32 34 26 31 32 26 23 20 15 16 16 6 6 8 12 11 6 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 53 56 53 38 42 46 37 38 22 34 32 25 29 32 43 24 22 10 17 15 22 8 6 8 6 8 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 91 Attitudes towards policies(1) To what extent do you agree with the following statements? We need a more consistent shift to renewable energy. Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. There should be support programs to help businesses switch to climate-friendly production processes and products. Structural change measures should be enforced even if jobs are lost as a result. Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. Basis: 1,205 cases, total sample; figures in%. 41 40 36 30 41 33 36 45 10 4 40 13 7 44 14 6 49 17 4 38 14 7 44 17 6 39 17 8 Fully agree Somewhat disagree Somewhat disagree Completely disagree social-ecological transformation 92 Attitudes towards policies(2) To what extent do you agree with the following statements? The businesses need clear guidelines from the government in order to become climate neutral. If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures (e.g. noise and air pollution, water contamination, development on green spaces) to a greater extent than other population groups. Politicians follow the guidelines of industry and businesses too closely. Basis: 1,205 cases, total sample; figures in%. 28 23 27 21 34 24 47 50 44 48 35 35 19 6 22 5 23 6 24 7 21 10 30 11 Fully agree Somewhat disagree Somewhat disagree Completely disagree social-ecological transformation 93 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO We need a more consistent shift to renewable energy. 86 85 93 84 93 83 82 84 84 94 89 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 80 80 96 82 85 81 62 69 69 90 93 There should be support programs to help businesses switch to climate-friendly production processes and products. 80 79 90 78 86 85 64 75 70 90 92 Structural change measures should be enforced even if jobs are lost as a result. 79 78 87 83 81 82 68 72 73 91 83 Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. 79 69 86 79 81 87 61 75 81 82 85 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 77 76 92 81 90 82 60 63 62 90 87 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 75 68 97 74 86 79 59 60 64 87 88 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 94 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO The businesses need clear guidelines from the government in order to become climate neutral. 75 68 88 79 88 78 53 70 62 91 84 If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. 73 73 47 75 72 75 69 80 72 87 76 The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. 71 67 30 67 72 79 80 73 78 79 74 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 69 67 66 72 79 74 59 63 60 84 75 Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 69 61 81 67 69 79 61 61 62 76 68 green spaces) to a greater extent than other population groups. Politicians follow the guidelines of industry and businesses too closely. 59 48 71 56 63 66 56 50 53 67 64 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total We need a more consistent shift to renewable energy. 86 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 80 There should be support programs to help businesses switch to climate-friendly production processes and products. 80 Structural change measures should be enforced even if jobs are lost as a result. 79 Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. 79 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 77 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 75 Basis: 1,205 cases, total sample; figures in%. Gender Male Female 86 87 79 80 79 81 78 81 76 80 76 77 75 74 95 18-29 85 86 82 81 86 84 80 30-39 90 Age(years) 40-49 90 50-59 87 85 82 75 85 88 74 83 85 77 85 84 69 84 75 71 80 79 68 60-69 83 69 70 71 63 68 65 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total The businesses need clear guidelines from the government in order to become climate neutral. 75 If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. 73 The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. 71 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 69 Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 69 green spaces) to a greater extent than other population groups. Politicians follow the guidelines of industry and businesses too closely. 59 Gender Male Female 75 74 72 75 70 71 69 70 67 68 62 56 96 18-29 78 71 69 75 75 62 30-39 81 Age(years) 40-49 74 50-59 68 83 77 70 76 68 73 74 71 62 68 70 64 60 59 59 60-69 72 62 68 62 63 54 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 97 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total We need a more consistent shift to renewable energy. 86 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 80 There should be support programs to help businesses switch to climate-friendly production processes and products. 80 Structural change measures should be enforced even if jobs are lost as a result. 79 Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. 79 In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 77 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 75 Basis: 1,205 cases, total sample; figures in%. Education Low Medium High 80 86 89 79 80 80 79 79 81 82 79 80 83 81 75 74 75 79 74 75 76 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 87 88 89 82 77 78 80 81 78 80 81 67 82 74 76 77 80 68 76 75 71 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree/ Somewhat agree" Total The businesses need clear guidelines from the government in order to become climate neutral. 75 If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. 73 The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people are worse off afterwards than before. 71 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 69 Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 69 green spaces) to a greater extent than other population groups. Politicians follow the guidelines of industry and businesses too closely. 59 Education Low Medium High 74 72 78 76 72 74 80 69 71 71 68 70 64 66 72 60 57 61 98 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 74 78 67 74 71 69 72 69 76 70 70 65 70 67 73 60 59 69 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 99 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO We need a more consistent shift to renewable energy. 41 32 44 50 42 40 32 34 35 54 48 Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. 41 27 52 41 43 38 28 35 49 46 56 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 40 33 54 51 45 34 28 28 31 49 53 Politicians would have to exert much stronger pressure on businesses to achieve a climatecompatible 36 30 55 36 36 35 22 29 29 48 47 production methods. There should be subsidy programs to support businesses in switching to climate-friendly production processes and products. 36 30 44 38 44 35 26 28 29 49 41 Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 34 22 49 36 44 40 23 24 31 38 38 green spaces) to a greater extent than other population groups. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 33 29 45 33 35 34 21 28 24 44 42 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 100 Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO Structural change measures should be enforced even if they result in the loss of jobs. jobs are lost. 30 28 31 32 28 33 18 24 29 42 33 The businesses need clear guidelines from the government in order to become climate neutral. 28 25 37 36 28 32 19 19 15 42 31 The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people will be worse off than before. 27 24 9 21 21 30 35 29 34 34 25 before. Politicians follow the guidelines of industry and businesses too closely. 24 18 29 23 26 31 20 16 25 31 22 If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. 23 21 8 23 30 31 23 18 19 34 24 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 21 11 15 27 34 29 6 18 13 41 19 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree" Total We need a more consistent shift to renewable energy. 41 Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. 41 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 40 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 36 There should be subsidy programs to support businesses in switching to climate-friendly production processes and products. 36 Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 34 green spaces) to a greater extent than other population groups. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 33 Basis: 1,205 cases, total sample; figures in%. Gender Male Female 43 38 39 41 40 38 36 35 35 36 31 34 35 30 101 18-29 42 50 44 42 44 40 40 30-39 45 Age(years) 40-49 43 50-59 33 46 46 29 46 39 30 37 36 31 38 40 28 36 36 23 35 32 24 60-69 40 30 34 30 27 31 32 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree" Structural change measures should be enforced even if they result in the loss of jobs. jobs are lost. The businesses need clear guidelines from the government in order to become climate neutral. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people will be worse off than before. Total 30 28 27 Politicians follow the guidelines of industry and businesses too closely. 24 If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. 23 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 21 Gender Male Female 32 27 30 25 29 25 27 20 27 20 23 18 102 18-29 35 31 26 23 23 26 30-39 35 Age(years) 40-49 31 50-59 23 34 30 19 32 25 26 26 30 22 30 24 19 28 20 14 60-69 22 25 26 21 19 14 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 103 Attitudes towards policies(1) To what extent do you agree with the following statements? Response category:"Fully agree" Total We need a more consistent shift to renewable energy. 41 Low-income persons should receive greater financial support if the costs of electricity and heating or mobility increase due to climate protection measures. 41 Politicians must work much harder to ensure change to the structuring of our economic system and way of life is socially just. 40 Politicians must exert much greater pressure on the economic sector to achieve climate compatible production methods. 36 There should be subsidy programs to support businesses in switching to climate-friendly production processes and products. 36 Low-income, indigenous, racialised or other minorities should not be affected by environmental pressures(e.g. noise and air pollution, water contamination, development on 34 green spaces) to a greater extent than other population groups. In order to preserve an environment worth living in for us and future generations, we need, above all, strict and consistent laws. 33 Basis: 1,205 cases, total sample; figures in%. Education Low Medium High 32 40 43 43 44 37 33 42 38 24 36 38 33 34 37 32 34 33 33 33 33 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 39 46 35 46 34 42 40 40 30 36 38 29 36 36 35 38 30 29 32 36 41 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards policies(2) To what extent do you agree with the following statements? Response category:"Fully agree" Structural change measures should be enforced even if they result in the loss of jobs. jobs are lost. The businesses need clear guidelines from the government in order to become climate neutral. The idea of a fundamental change in our way of living and doing business worries me. I know from experience that many people will be worse off than before. Total 30 28 27 Politicians follow the guidelines of industry and businesses too closely. 24 If there are no suitable alternatives for the jobs affected by structural change, they should be retained for as long as possible. 23 There are already enough guidelines for a fundamental change in our way of living and doing business. If these were implemented, we would be on the right track. 21 Education Low Medium High 28 31 29 20 27 30 33 26 26 22 22 26 23 21 25 21 19 22 104 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 31 29 32 26 32 35 28 26 23 25 24 33 22 26 30 20 22 25 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 105 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition MOBILITY Expanding the transport network and the frequency of public transport services 18 Reduce the price of public transport 19 More charging stations for electric or hybrid vehicles 21 Promotion of electric vehicles(e.g. tax relief, financial subsidy) 30 Carbon tax on airline tickets 47 Introduce a car toll so that someone who drives a lot also has to pay more 56 Basis: 1,205 cases, total sample; figures in%. Support 20 27 5 13 5 14 8 13 13 17 27 29 47 35 82 42 39 81 39 40 79 37 33 70 32 21 53 28 16 44 I completely reject it I would rather reject it I would rather agree I completely agree social-ecological transformation 106 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? ENERGY Membership in a cooperative/energy community Construction of more wind turbines Solar obligation for public buildings and private new buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Labeling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Opposition 19 20 22 15 16 28 41 Basis: 1,205 cases, total sample; figures in%. Support 5 14 50 31 81 7 13 38 42 80 9 13 39 39 78 8 16 5 10 5 11 20 25 44 40 41 35 41 44 31 24 I completely reject it I would rather reject it 85 84 72 59 I would rather agree I completely agree social-ecological transformation 107 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Opposition EDUCATION Improve school education in the area of environmental and climate protection 14 Training/education/retraining opportunities for workers in occupations that will no longer be needed in the future. 20 HOUSING Financial support for cost-efficient heating and thermal systems (e.g. heat pump) 16 State support for the renovation of buildings for thermal insulation 19 State subsidies for private households if they use renewable energy(for heating, for electricity generation) 21 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 27 Basis: 1,205 cases, total sample; figures in%. Support 59 40 46 86 5 15 42 38 80 4 12 5 14 6 15 10 17 44 40 46 35 43 36 42 31 I completely reject it I would rather reject it 84 81 79 73 I would rather agree I completely agree social-ecological transformation 108 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Expanding the transport network and the frequency of public transport services Reduce the price of public transport More charging stations for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot also has to pay more Total EST INT PER COS ADA CMS TRA CMA SEN PRO 82 81 91 83 89 84 76 70 71 94 92 81 80 88 81 86 79 75 70 75 91 92 79 74 96 77 90 80 70 69 64 88 88 70 65 95 72 85 76 50 58 44 80 86 53 43 69 55 54 66 36 39 41 66 69 44 39 48 54 46 56 30 34 28 57 53 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 109 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Expanding the transport network and the frequency of public transport services Reduce the price of public transport More charging stations for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot also has to pay more Total 82 81 79 70 53 44 Gender Male Female 83 82 80 82 80 77 72 66 55 50 48 39 18-29 30-39 Age(years) 40-49 50-59 60-69 85 87 85 76 78 84 83 80 79 79 79 85 77 74 78 77 79 70 58 58 58 64 54 46 40 50 56 40 36 34 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 110 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" MOBILITY Expanding the transport network and the frequency of public transport services Reduce the price of public transport More charging stations for electric or hybrid vehicles Promotion of electric vehicles(e.g. tax relief, financial subsidy) Carbon tax on airline tickets Introduce a car toll so that someone who drives a lot also has to pay more Total 82 81 79 70 53 44 Education Low Medium High 75 82 85 78 81 82 72 76 83 59 68 73 49 53 54 47 41 47 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 80 86 78 80 83 75 77 84 82 70 72 68 55 52 56 44 45 50 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 111 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging stations for electric or hybrid vehicles Reduce the price of public transport Expanding the transport network and the frequency of public transport services Total EST INT PER COS ADA CMS TRA CMA SEN PRO 56 61 52 46 54 44 70 66 72 43 47 47 57 31 45 46 34 64 61 59 34 31 30 35 5 28 15 24 50 42 56 20 14 21 26 4 23 10 20 30 31 36 12 12 19 20 12 19 14 21 25 30 25 9 8 18 19 9 17 11 16 24 30 29 6 8 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 112 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging stations for electric or hybrid vehicles Reduce the price of public transport Expanding the transport network and the frequency of public transport services Total 56 47 30 21 19 18 Gender Male Female 52 61 45 50 28 34 20 23 20 18 17 18 18-29 30-39 Age(years) 40-49 50-59 60-69 50 44 60 64 66 42 36 46 54 60 23 21 30 42 42 21 15 23 26 22 16 17 20 21 21 15 13 15 24 22 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 113 Assessment of measures in nature, environmental and climate protection(1) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" MOBILITY Introduce a car toll so that someone who drives a lot also has to pay more Carbon tax on airline tickets Promotion of electric vehicles(e.g. tax relief, financial subsidy) More charging stations for electric or hybrid vehicles Reduce the price of public transport Expanding the transport network and the frequency of public transport services Total 56 47 30 21 19 18 Education Low Medium High 53 59 53 51 47 46 41 32 27 28 24 17 22 19 18 25 18 15 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 56 55 50 45 48 44 30 28 32 23 16 18 20 17 25 20 14 22 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 114 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" ENERGY Membership in a cooperative/energy community Construction of more wind turbines Mandatory solar for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Labeling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total EST INT PER COS ADA CMS TRA CMA SEN PRO 81 79 95 82 88 85 72 82 67 83 87 80 78 97 83 94 79 64 78 66 89 89 78 72 95 77 89 80 63 67 66 90 84 85 86 98 88 89 87 72 79 73 94 92 84 83 99 86 96 77 80 78 72 91 89 72 66 87 76 83 76 57 65 60 82 82 59 52 77 61 69 71 45 45 37 77 72 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 115 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" ENERGY Membership in a cooperative/energy community Construction of more wind turbines Mandatory solar for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Labeling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total 81 80 78 85 84 72 59 Gender Male Female 82 80 80 80 77 78 83 87 83 85 73 72 61 57 18-29 30-39 Age(years) 40-49 50-59 60-69 86 88 81 75 73 80 87 86 76 72 83 83 78 70 69 85 89 88 84 78 84 88 86 83 82 79 80 70 67 62 66 69 60 52 47 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 116 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" ENERGY Membership in a cooperative/energy community Construction of more wind turbines Mandatory solar for public buildings and new private buildings TECHNOLOGY/INNOVATIONS/BUSINESSES Labeling of climate-friendly products Promote the development of climate-friendly products and technologies more strongly Reduce subsidies that are harmful to the climate Making climate-damaging products more expensive Total 81 80 78 85 84 72 59 Education Low Medium High 76 79 84 74 79 82 70 77 79 84 84 87 77 82 88 72 70 75 52 56 64 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 81 84 78 79 82 80 78 79 72 85 86 86 84 87 88 72 75 66 58 63 56 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 117 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Mandatory solar for public buildings and new private buildings Construction of more wind turbines Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/BUSINESSES Making climate-damaging products more expensive Reduce subsidies that are harmful to the climate Promote the development of climate-friendly products and technologies more strongly Labeling of climate-friendly products Total EST INT PER COS ADA CMS TRA CMA SEN PRO 22 28 5 23 11 20 37 33 34 10 16 20 22 3 17 6 21 36 22 34 11 11 19 21 5 18 12 15 28 18 33 17 13 41 48 23 39 31 29 55 55 63 23 28 28 34 13 24 17 24 43 35 40 18 18 16 17 1 14 4 23 20 22 28 9 11 15 14 2 12 11 13 28 21 27 6 8 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 118 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 Mandatory solar for public buildings and new private buildings 22 23 22 17 17 22 30 31 Construction of more wind turbines 20 20 20 20 13 14 24 28 Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/BUSINESSES 19 18 20 14 12 19 25 27 Making climate-damaging products more expensive 41 Reduce subsidies that are harmful to the climate 28 Promote the development of climate-friendly products and technologies more strongly 16 Labeling of climate-friendly products 15 39 43 27 28 17 15 17 13 34 31 40 48 53 21 20 30 33 38 16 12 14 17 18 15 11 12 16 22 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 119 Assessment of measures in nature, environmental and climate protection(2) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" ENERGY Solar obligation for public buildings and private new buildings Construction of more wind turbines Membership in a cooperative/energy community TECHNOLOGY/INNOVATIONS/BUSINESSES Total 22 20 19 Education Low Medium High 30 23 21 26 21 18 24 21 16 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 22 21 28 21 18 20 19 16 22 Making climate-damaging products more expensive 41 Reduce subsidies that are harmful to the climate 28 Promote the development of climate-friendly products and technologies more strongly 16 Labeling of climate-friendly products 15 48 44 36 28 30 25 23 18 12 16 16 13 42 37 44 28 25 34 16 13 12 15 14 14 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 120 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Improve school education in the area of environmental and climate protection 86 89 99 86 92 84 78 80 76 92 95 Training/education/retraining opportunities for workers in occupations that will no longer be needed in the future. 80 80 93 75 83 82 81 73 71 85 83 HOUSING Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 84 84 98 82 90 78 75 79 78 93 91 State support for the renovation of buildings for thermal insulation State subsidies for private households if they use renewable energy(for heating, for electricity generation) Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 81 78 94 87 87 79 66 76 74 92 82 79 75 93 82 86 79 70 72 65 90 90 73 72 92 69 77 83 56 66 58 86 77 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 121 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" Total Gender Male Female 18-29 30-39 Age(years) 40-49 50-59 60-69 EDUCATION Improve school education in the area of environmental and climate protection 86 Training/education/retraining opportunities for workers in occupations that will no longer be needed in the future. 80 HOUSING 85 87 82 78 88 91 88 82 82 81 79 79 77 85 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 84 83 84 85 85 91 81 78 State support for the renovation of buildings for thermal insulation 81 State subsidies for private households if they use renewable energy(for heating, for electricity generation) 79 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 73 80 81 79 79 74 71 84 86 86 76 69 79 86 86 73 71 77 80 78 64 63 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 122 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather agree" EDUCATION Total Education Low Medium High Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) Improve school education in the area of environmental and climate protection 86 Training/education/retraining opportunities for workers in occupations that will no longer be needed in the future. 80 HOUSING 78 86 89 68 78 85 85 90 82 79 84 85 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 84 84 84 84 85 85 70 State support for the renovation of buildings for thermal insulation 81 State subsidies for private households if they use renewable energy(for heating, for electricity generation) 79 Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 73 73 80 83 77 78 81 70 73 74 82 82 76 79 80 72 72 77 58 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 123 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total EST INT PER COS ADA CMS TRA CMA SEN PRO EDUCATION Training/education/retraining opportunities for workers in occupations that will no longer be needed in the future. 20 20 7 25 17 18 19 27 29 15 17 Improve school education in the area of environmental and climate protection 14 11 1 14 8 16 22 20 24 8 5 HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 27 28 8 31 23 17 44 34 42 14 23 State subsidies for private households if they use renewable energy(for heating, for electricity generation) 21 25 7 18 14 21 30 28 35 10 10 State support for the renovation of buildings for thermal insulation 19 22 6 13 13 21 34 24 26 8 18 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 16 16 2 18 10 22 25 21 22 7 9 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 124 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total EDUCATION Training/education/retraining opportunities for workers in occupations that will no longer be needed in the future. 20 Improve school education in the area of environmental and climate protection 14 HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 27 State subsidies for private households if they use renewable energy(for heating, for electricity generation) 21 State support for the renovation of buildings for thermal insulation 19 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 16 Gender Male Female 18 22 15 13 26 29 21 21 20 19 17 16 18-29 30-39 Age(years) 40-49 50-59 60-69 19 21 21 23 15 12 9 12 18 18 23 20 22 36 37 21 14 14 27 29 16 14 14 24 31 15 15 9 19 22 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 125 Assessment of measures in nature, environmental and climate protection(3) There are various proposals to advance climate and environmental protection. To what extent do you support the following measures? Response category:"I completely/ would rather reject it" Total EDUCATION Training/education/retraining opportunities for workers in occupations that will no longer be needed in the future. 20 Improve school education in the area of environmental and climate protection 14 HOUSING Legal regulations on the energy efficiency of electrical household appliances(e.g. energy class refrigerator) 27 State subsidies for private households if they use renewable energy(for heating, for electricity generation) 21 State support for the renovation of buildings for thermal insulation 19 Financial support for cost-efficient heating and thermal systems(e.g. heat pump) 16 Education Low Medium High 32 22 15 22 14 11 30 27 26 23 22 19 27 20 17 16 16 16 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 21 16 15 15 10 18 28 23 42 21 20 28 18 18 24 15 15 30 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 126 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). ...the development of energy communities(community organized at the local level to shape its energy supply more sustainable and independent) should be supported by the government. ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. Basis: 1,205 cases, total sample; figures in%. 47 41 93 42 45 10 3 37 49 10 4 36 46 13 5 39 42 15 4 40 40 14 6 37 43 15 5 Fully agree Somewhat agree Somewhat disagree Completely disagree social-ecological transformation 127 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 88 92 97 89 87 78 86 80 88 94 95 ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 87 83 93 87 93 81 85 79 85 96 92 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 86 86 94 84 91 83 81 82 79 94 91 ...the development of energy communities(community organized at the local level to shape its energy supply more sustainable and independent) should be supported by the government. 82 80 96 83 90 86 71 72 78 90 89 ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. 81 79 79 85 85 87 69 74 72 90 86 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. 80 71 93 85 87 83 65 77 73 91 88 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 80 76 83 85 80 81 70 77 75 89 88 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 128 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree" Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 88 ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 87 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 86 ...the development of energy communities(community organized at the local level to shape its energy supply more sustainable and independent) should be supported by the government. 82 ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. 81 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. 80 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 80 Gender Male Female 87 89 89 85 85 87 82 83 79 81 82 79 78 81 18-29 87 85 83 87 86 85 84 30-39 88 88 89 87 86 87 86 Age(years) 40-49 93 88 88 86 86 84 83 50-59 89 85 85 78 72 72 76 60-69 87 90 87 74 68 71 68 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 129 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree/ Somewhat agree" Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 88 ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 87 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 86 ...the development of energy communities(community organized at the local level to shape its energy supply more sustainable and independent) should be supported by the government. 82 ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. 81 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. 80 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 80 Education Low Medium High 84 88 89 86 84 90 83 85 88 83 82 83 84 80 80 78 80 81 85 80 79 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 87 92 77 87 90 67 86 90 58 84 83 75 83 79 59 82 80 65 80 80 72 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 130 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree" Total EST INT PER COS ADA CMS TRA CMA SEN PRO ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 47 44 58 49 47 42 41 41 49 54 54 ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 42 35 54 48 43 38 33 31 31 65 52 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. 40 30 54 40 42 44 23 36 33 53 55 ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. 39 34 41 38 35 39 30 34 37 47 54 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 37 30 43 39 37 42 27 27 30 45 51 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 37 32 56 37 42 37 25 24 25 53 50 ...the development of energy communities(community organized at the local level to shape its energy supply more sustainable and independent) should be supported by the government. 36 35 44 39 45 38 24 30 24 48 46 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 131 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree" Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 47 ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 42 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. 40 ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. 39 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 37 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 37 ...the development of energy communities(community organized at the local level to shape its energy supply more sustainable and independent) should be supported by the government. 36 Gender Male Female 47 47 47 37 41 38 36 40 35 38 39 35 37 35 18-29 53 45 42 44 41 40 42 30-39 49 41 42 43 47 40 41 Age(years) 40-49 49 44 44 43 37 38 38 50-59 39 36 31 28 26 30 26 60-69 46 44 39 32 29 36 34 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 132 Attitudes towards the energy and heat transition In the conversion of the electricity and heat supply to renewable energy, such as solar, wind, etc..... Response category:"Fully agree" Total ...affected employees(e.g. in case of job loss) should be supported in retraining towards alternative jobs. 47 ...citizens should participate in public and political life(e.g., in citizen forums, planning advisory boards) to help shape the community. 42 ...private households that want to use renewable energy, e.g. solar power, solar heating or heat pump, should be financially supported. 40 ...affected employees(e.g. in the event of job loss) should receive financial support such as compensation payments, severance pay, etc. 39 ...affected regions and communities(e.g. coal mining, natural gas, oil regions) should receive financial support. 37 ...new industries should be actively located in affected regions and communities(e.g. coal mining, natural gas, oil regions). 37 ...the development of energy communities(community organized at the local level to shape its energy supply more sustainable and independent) should be supported by the government. 36 Education Low Medium High 45 50 46 33 41 46 37 41 40 36 42 36 30 36 38 31 35 41 30 36 38 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 50 47 35 42 46 32 42 39 28 41 35 26 37 37 21 37 41 28 38 37 28 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 133 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply? 11 25 26 63 38 Yes, definitely Somewhat, yes No, not really No, not at all Basis: 1,205 cases, total sample; figures in%. Could you imagine generating your own energy? 10 9 15 43 23 75 I already generate my own energy Yes, definitely Somewhat, yes No, not really No, not at all How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar park 11 Wind park 15 47 34 55 38 I think that would be good I would accept it I would reject it social-ecological transformation 134 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply(e.g. by joining/membership of an energy cooperative, financial participation or through a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 63 68 67 77 76 74 39 57 34 84 75 25 21 17 33 37 43 8 17 9 44 30 38 47 50 44 38 31 31 39 26 40 45 37 32 33 23 24 26 61 43 66 16 25 26 26 31 18 18 19 44 30 34 11 20 11 6 2 5 7 7 17 14 32 5 5 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 135 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply(e.g. by joining/membership of an energy cooperative, financial participation or through a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 63 25 38 37 26 11 Gender Male Female 69 58 32 19 37 39 31 42 21 30 10 12 18-29 72 36 36 28 22 6 30-39 75 34 40 25 20 6 Age(years) 40-49 68 26 42 32 23 9 50-59 49 15 33 51 35 16 60-69 52 10 42 48 30 18 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 136 Attitudes towards the energy and heat transition Could you imagine being actively involved in shaping your community's energy supply(e.g. by joining/membership of an energy cooperative, financial participation or through a project in your community)? YES Yes, definitely Somewhat, yes NO No, not really No, not at all Total 63 25 38 37 26 11 Education Low Medium High 50 61 69 21 21 30 30 40 39 50 39 31 31 29 21 18 10 10 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 64 68 54 26 28 15 39 39 40 36 32 46 25 24 28 11 8 18 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 137 Attitudes towards the energy and heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total EST INT PER COS ADA CMS TRA CMA SEN PRO 66 69 80 78 66 63 46 64 59 72 79 43 48 52 47 47 38 27 38 32 57 63 23 22 28 31 19 25 19 25 27 15 16 25 24 13 13 14 20 49 32 38 15 14 15 17 9 11 12 12 28 20 18 7 10 10 8 4 2 2 8 21 12 21 8 4 9 6 7 9 20 18 5 5 2 14 7 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 138 Attitudes towards the energy and heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 66 43 23 25 15 10 9 Gender Male Female 68 65 49 39 20 26 20 29 12 18 8 11 12 6 18-29 71 51 20 16 11 5 13 30-39 69 44 25 16 13 3 16 Age(years) 40-49 72 51 21 22 13 9 6 50-59 62 39 23 36 20 16 2 60-69 60 33 26 36 18 18 4 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Attitudes towards the energy and heat transition Could you imagine generating your own energy? YES Yes, definitely Somewhat, yes NO No, not really No, not at all I already generate my own energy Total 66 43 23 25 15 10 9 Education Low Medium High 58 69 67 29 44 47 29 25 20 36 27 20 17 18 11 19 8 9 6 5 13 139 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 68 69 36 44 47 26 24 22 10 24 21 46 15 12 24 9 8 22 8 10 18 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 140 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 55 49 79 60 71 61 34 42 40 67 67 34 41 20 33 28 28 45 46 37 27 31 11 11 1 7 1 11 21 12 23 6 2 47 42 62 56 57 44 31 43 36 51 60 38 39 34 36 39 44 43 36 34 38 37 15 20 3 8 4 12 26 21 29 10 4 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 141 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 55 34 11 47 38 15 Gender Male Female 58 51 32 37 10 12 48 45 38 39 14 16 18-29 30-39 Age(years) 40-49 50-59 60-69 62 66 55 45 45 32 28 36 39 37 6 7 9 16 18 49 52 51 39 42 44 38 35 39 32 7 10 14 22 26 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 142 Attitudes towards the energy and heat transition How would you evaluate the construction of a solar park or wind park in your community if the profits it generates benefit the community? Solar I think that would be good I would accept it I would reject it Wind I think that would be good I would accept it I would reject it Total 55 34 11 47 38 15 Education Low Medium High 43 53 60 45 34 32 12 13 8 48 48 45 38 35 41 14 16 14 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 55 58 46 34 34 32 10 8 23 49 46 39 37 39 39 14 14 22 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 143 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public subsidies for climate-neutral technologies and heating replacement. 59 Through higher prices for oil, gas and coal 10 Through bans 9 None of the above options, there are alternatives 22 Basis: 1,205 cases, total sample; figures in%. social-ecological transformation 144 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Total EST INT PER COS ADA CMS TRA CMA SEN PRO Through more public subsidies for climate-neutral technologies and heating replacement. 59 57 85 62 67 48 49 52 50 63 71 Through higher prices for oil, gas and coal 10 7 5 12 15 21 6 8- 17 13 Through bans 9 7 4 18 7 16 5 8 6 7 7 None of the above options, there are alternatives 22 29 6 8 11 14 40 31 44 13 9 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 145 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public subsidies for climate-neutral technologies and heating replacement. Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total 59 10 9 22 Gender Male Female 55 63 16 5 9 8 20 24 18-29 60 15 15 10 30-39 58 16 12 15 Age(years) 40-49 63 14 5 18 50-59 58 2 4 36 60-69 57 3 4 36 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 146 Attitudes towards the energy and heat transition For the fight against climate change, it is necessary to heat differently in the coming years. How should this be done? Through more public subsidies for climate-neutral technologies and heating replacement. Through higher prices for oil, gas and coal Through bans None of the above options, there are alternatives Total 59 10 9 22 Education Low Medium High 58 59 60 3 8 14 12 8 8 27 25 18 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 58 63 51 10 11 13 12 6 3 20 20 33 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 147 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? Yes Yes, renewable energy has become more important Rather yes No Rather no No, renewable energy has not become more important Basis: 1,205 cases, total sample; figures in%. 27 52 25 32 48 16 social-ecological transformation 148 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total EST INT PER COS ADA CMS TRA CMA SEN PRO 52 54 58 67 56 64 27 34 26 74 69 27 22 26 35 34 40 11 14 11 46 37 25 32 31 32 22 24 17 20 15 28 32 48 46 42 33 44 36 73 66 74 26 31 32 32 34 29 31 25 43 47 37 18 22 16 14 8 4 13 11 30 19 37 8 8 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 149 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 52 27 25 48 32 16 Gender Male Female 58 46 33 20 24 26 42 54 28 36 14 18 18-29 68 35 33 32 23 10 30-39 60 34 27 40 28 11 Age(years) 40-49 54 34 20 46 35 11 50-59 38 16 21 62 41 22 60-69 34 12 22 66 36 30 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 150 Attitudes towards the energy and heat transition Has renewable energy(solar, wind, etc.) become more important to you since the outbreak of the Russia-Ukraine conflict? YES Yes, renewable energy has become more important Rather yes NO Rather no No, renewable energy has not become more important Total 52 27 25 48 32 16 Education Low Medium High 39 52 54 16 24 32 23 28 22 61 48 46 38 31 32 23 17 14 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 51 56 43 25 31 33 26 25 10 49 44 57 33 29 38 15 15 19 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 5 Interest in information and level of knowledge social-ecological transformation 152 Main findings Interest in information and level of knowledge Interest in information and level of knowledge: Climate • Around three quarters of respondents(77%) expressed a fundamental interest in the Topic of climate change. Of these, 37% are"very" interested. Less interest was expressed by 13%, and 10% had no interest at all. • 54% rate their level of knowledge about ecological interrelationships and environmental problems(e.g. forest dieback, biodiversity, etc.) as(rather) high. However, only 16% rate their level of knowledge as"very high" A(rather) low level of knowledge is attested by 46%, with 10% saying that they know very little. Interest in information and level of knowledge: Policies • 17% of respondents feel"very well" informed about policies for a change towards a more climate and environmentally friendly businesses. 42% feel"rather well" informed. This contrasts with 33% who feel"rather not well" informed and 8% who feel"not at all well" informed. • Slightly more than half of the respondents(55%) believe that policies for a change towards a more climate and environmentally friendly economy are insufficiently explained. 45% disagree(Politicians are sufficiently explained: yes: 14%, rather yes: 31%). social-ecological transformation 153 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? How high do you rate your level of knowledge about ecological interrelationshipsand environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? Interest I am very interested in it I am rather interested No interest I am less interested I am not interested in it at all 37 High 77 Very high Rather high 40 13 23 Low 10 Rather low Very low 16 54 38 36 46 10 Basis: 1,205 cases, total sample; figures in%. social-ecological transformation 154 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total EST INT PER COS ADA CMS TRA CMA SEN PRO 77 76 94 87 91 81 59 65 54 86 88 37 36 52 50 47 43 16 24 19 48 45 40 40 42 37 44 38 43 41 34 38 44 23 24 6 13 9 19 41 35 46 14 12 13 18 5 9 4 9 25 23 18 9 8 10 7 1 4 4 10 16 12 29 5 3 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 155 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 77 37 40 23 13 10 Gender Male Female 79 74 42 31 37 42 21 26 13 14 8 12 18-29 86 41 45 14 8 6 30-39 84 48 36 16 9 7 Age(years) 40-49 78 37 41 22 14 7 50-59 66 25 40 34 18 16 60-69 66 31 35 34 20 14 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 156 Interest in information and level of knowledge: Climate There are always discussions about climate change, i.e. global warming, which will lead to environmental changes and changes in everyday life in the coming decades. How interested are you personally in this topic? INTERESTED I am very interested in it I am rather interested NOT INTERESTED I am less interested I am not interested in it at all Total 77 37 40 23 13 10 Education Low Medium High 66 75 80 27 31 44 39 44 36 34 25 20 15 14 13 18 11 7 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 79 78 59 36 42 21 43 36 38 21 22 41 12 14 26 10 7 15 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 157 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationshipsand environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total EST INT PER COS ADA CMS TRA CMA SEN PRO 54 51 55 68 68 64 45 42 31 68 56 16 11 8 26 22 28 8 7 5 27 14 38 40 47 42 46 36 37 35 26 40 42 46 49 45 32 32 36 55 58 69 32 44 36 42 36 26 25 28 44 46 47 25 38 10 6 9 6 6 8 11 12 22 7 6 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 158 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationshipsand environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 54 16 38 46 36 10 Gender Male Female 62 46 23 8 38 38 38 54 31 42 7 13 18-29 64 20 44 36 27 8 30-39 62 25 37 38 31 7 Age(years) 40-49 54 16 38 46 37 9 50-59 40 6 34 60 49 11 60-69 45 8 37 55 42 13 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 159 Interest in information and level of knowledge: Climate How high do you rate your level of knowledge about ecological interrelationshipsand environmental problems(forest dieback, species extinction, pollution of the oceans, extreme weather, etc.)? HIGH Very high Rather high LOW Rather low Very low Total 54 16 38 46 36 10 Education Low Medium High 43 48 62 10 10 22 33 37 41 57 52 38 39 39 33 18 13 5 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 54 60 37 15 18 3 38 42 34 46 40 63 36 35 48 11 5 15 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 160 Interest in information and knowledge levels: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? Well Very well informed Somewhat informed Not well Not very well informed Not informed at all Basis: 1,205 cases, total sample; figures in%. 17 Yes 59 42 Yes, the policies are sufficiently explained and clarified Rather yes No 33 41 8 Rather no No, the policies are insufficiently explained and clarified 14 45 31 40 55 15 social-ecological transformation 161 Interest in information and knowledge levels: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total EST INT PER COS ADA CMS TRA CMA SEN PRO 59 60 57 67 70 70 50 49 37 81 58 17 12 11 27 22 22 8 10 9 34 14 42 48 46 40 48 48 43 39 27 48 44 41 40 43 33 30 30 50 51 63 19 42 33 36 39 28 28 22 40 40 41 15 39 8 4 4 5 1 8 9 11 22 4 3 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 162 Interest in information and level of knowledge: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 59 17 42 41 33 8 Gender Male Female 71 49 26 8 45 40 29 51 26 40 4 12 18-29 58 19 39 42 34 8 30-39 64 26 38 36 30 6 Age(years) 40-49 61 20 41 39 32 8 50-59 56 9 48 44 35 9 60-69 59 8 51 41 33 8 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 163 Interest in information and knowledge levels: Policies How well informed do you feel about policies for a more climate and environmentally-friendly economy? INFORMED Very well informed Somewhat informed NOT INFORMED Not very well informed Not at all informed Total 59 17 42 41 33 8 Education Low Medium High 41 53 70 5 11 25 36 42 45 59 47 30 39 38 27 20 9 4 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 58 67 53 16 19 20 42 47 33 42 33 47 33 30 35 9 3 12 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 164 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total EST INT PER COS ADA CMS TRA CMA SEN PRO 45 35 41 60 61 62 26 37 25 60 55 14 9 2 20 26 28 8 6 5 23 16 31 26 39 41 35 35 18 31 20 37 40 55 65 59 40 39 38 74 63 75 40 45 40 46 50 32 32 29 52 46 41 27 39 15 19 9 8 7 9 21 16 34 12 6 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 165 Interest in information and knowledge levels: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 45 14 31 55 40 15 Gender Male Female 52 38 20 8 32 30 48 62 34 45 14 17 18-29 55 19 36 45 34 11 30-39 59 24 35 41 33 8 Age(years) 40-49 47 14 33 53 38 15 50-59 30 6 25 70 50 19 60-69 29 4 26 71 45 26 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 166 Interest in information and level of knowledge: Policies In your opinion, are policies for a more climate and environmentally-friendly economy sufficiently explained and clarified? YES Yes, the policies are sufficiently explained and clarified Somewhat, yes NO No, not really No, the policies are insufficiently explained and clarified Total 45 14 31 55 40 15 Education Low Medium High 41 40 51 10 9 19 30 31 32 59 60 49 41 43 36 18 16 14 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 45 49 26 13 16 8 32 33 18 55 51 74 39 38 44 16 13 30 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 6 Appendix: Communication social-ecological transformation 168 Topic interest in general Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Animal world, animals and pets Health Music, culture, theater, art Environment and nature Wellness Current affairs Vacation, travel Science and technology Nutrition Garden and plants Family, children and child education Psychology, spirituality, well-being Sports Basis: 1,205 cases, total sample; figures in%. 54 48 47 45 40 39 38 37 37 34 34 34 32 31 Business, professions Consumer electronics, TV Information from the region, regional news Computer, computer games Fashion Technology and gaming Sustainable consumption Cosmetics and beauty Investments, insurance, tax tips and finance Photography, filming Furniture, decoration Cars, motorcycles Stars, Celebrities 31 28 27 27 25 24 24 23 23 22 20 19 16 social-ecological transformation 169 Topic interest in general(1) Which of the following Topics are you interested in? You can select all the topics you are personally interested in. Food and drink Animal world, animals and pets Health Music, culture, theater, art Environment and nature Wellness Current affairs Vacation, travel Science and technology Nutrition Garden and plants Family, children and child education Psychology, spirituality, well-being Sports Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS 54 63 57 47 61 48 49 60 42 41 47 54 45 45 50 45 49 58 41 52 40 45 53 42 45 39 48 42 36 42 38 44 52 42 45 37 40 50 33 48 37 38 49 35 47 34 49 38 25 39 34 36 36 29 33 34 38 23 35 31 32 39 36 27 30 31 45 28 35 35 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 49 52 51 35 56 58 43 50 47 40 46 34 33 36 32 36 39 34 28 43 26 27 41 31 41 39 30 27 32 32 24 36 36 28 31 45 27 29 29 31 29 25 strongly overrepresented overrepresented CMA SEN PRO 50 56 58 51 45 46 35 55 42 38 42 53 33 40 43 28 47 40 31 40 27 25 44 33 20 44 32 20 42 34 38 37 30 37 36 40 32 34 38 21 41 20 strongly underrepresented underrepresented social-ecological transformation 170 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Business, professions Consumer electronics, TV Information from the region, regional news Computer, computer games Fashion Technology and gaming Sustainable consumption Cosmetics and beauty Investments, insurance, tax tips and finance Photography, filming Furniture, decoration Cars, motorcycles Stars, Celebrities Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 31 38 28 35 36 34 32 24 19 39 26 28 30 30 27 38 29 23 30 24 30 29 27 29 35 35 33 22 30 21 16 34 19 27 21 32 32 38 35 22 19 23 28 24 25 28 18 28 37 29 14 13 21 31 31 24 26 26 32 32 28 14 12 24 23 24 24 29 42 31 28 22 10 14 17 24 30 23 26 16 20 36 26 17 21 20 23 29 23 29 19 26 30 23 30 12 13 30 19 22 22 31 20 27 17 24 17 19 21 27 20 20 15 25 31 26 15 10 15 23 21 19 21 5 18 29 23 22 16 15 25 18 16 12 19 16 31 25 10 12 12 17 12 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 171 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Animal world, animals and pets Health Music, culture, theater, art Environment and nature Wellness Current affairs Vacation, travel Science and technology Nutrition Garden and plants Family, children and child education Psychology, spirituality, well-being Sports Basis: 1,205 cases, total sample; figures in%. Total 54 48 47 45 40 39 38 37 37 34 34 34 32 31 Gender Male Female 48 61 41 56 45 50 39 49 38 41 34 45 42 33 34 40 45 28 30 38 29 38 27 42 24 39 46 17 18-29 51 48 32 55 43 30 27 28 34 25 25 30 38 24 30-39 56 45 46 45 40 42 35 39 45 38 29 36 36 33 Age(years) 40-49 50 47 52 45 40 39 40 34 43 35 34 43 34 33 50-59 59 48 51 40 38 44 36 44 31 34 37 33 24 36 60-69 56 55 58 33 38 43 54 40 31 40 48 32 26 32 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 172 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Business, professions Consumer electronics, TV Information from the region, regional news Computer, computer games Fashion Technology and gaming Sustainable consumption Cosmetics and beauty Investments, insurance, tax tips and finance Photography, filming Furniture, decoration Cars, motorcycles Stars, Celebrities Basis: 1,205 cases, total sample; figures in%. Total 31 28 27 27 25 24 24 23 23 22 20 19 16 Gender Male Female 35 28 30 27 32 22 31 21 16 32 31 16 25 23 8 36 30 17 20 23 12 28 25 14 13 19 18-29 20 25 20 35 40 33 24 33 17 26 27 21 19 30-39 37 32 27 34 25 35 28 24 22 28 24 26 24 Age(years) 40-49 40 35 29 30 23 28 26 24 26 20 15 20 15 50-59 33 25 25 20 18 11 20 17 22 15 16 13 13 60-69 29 26 37 12 11 8 21 12 30 18 14 15 7 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 173 Topic interest in general(1) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Food and drink Animal world, animals and pets Health Music, culture, theater, art Environment and nature Wellness Current affairs Vacation, travel Science and technology Nutrition Garden and plants Family, children and child education Psychology, spirituality, well-being Sports Basis: 1,205 cases, total sample; figures in%. Total 54 48 47 45 40 39 38 37 37 34 34 34 32 31 Education Low Medium High 57 52 55 46 53 45 38 42 53 44 49 41 32 39 42 29 35 45 24 34 43 28 32 43 29 31 44 25 29 40 36 34 33 48 35 31 28 37 28 14 28 38 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 52 56 44 52 44 31 43 53 60 46 41 36 41 42 26 38 42 35 34 45 45 29 46 40 33 45 34 32 37 42 33 36 14 34 35 11 38 27 18 26 38 43 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 174 Topic interest in general(2) Which of the following topics are you interested in? You can select all the topics you are personally interested in. Business, professions Consumer electronics, TV Information from the region, regional news Computer, computer games Fashion Technology and gaming Sustainable consumption Cosmetics and beauty Investments, insurance, tax tips and finance Photography, filming Furniture, decoration Cars, motorcycles Stars, Celebrities Basis: 1,205 cases, total sample; figures in%. Total 31 28 27 27 25 24 24 23 23 22 20 19 16 Education Low Medium High 16 27 39 34 29 27 18 25 31 32 26 26 22 26 24 22 24 24 18 22 27 21 26 20 13 17 31 20 23 21 19 19 20 17 22 18 16 16 16 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 27 38 45 31 28 23 25 32 28 27 28 20 26 23 11 24 25 17 24 26 20 25 19 16 18 32 40 22 22 13 21 18 18 18 20 20 16 15 14 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 175 Consumer interests For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Donations for charity High quality jewelry Cosmetics/Perfume Furniture Kitchen furniture and equipment High quality spirits/whisky Basis: 1,205 cases, total sample; figures in%. 34 30 28 28 25 22 22 17 16 16 16 14 13 Beer Wine/Champagne DIY/ garden tools (Wrist) Watches Handbags Costume jewelry High-end hi-fi equipment Exclusive accessories Bike Antiques Porcelain/ glass work None of these products 13 12 12 11 11 10 10 10 9 9 4 19 social-ecological transformation 176 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Donations for charity High quality jewelry Cosmetics/Perfume Furniture Kitchen furniture and equipment High quality spirits/whisky Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS 34 36 39 41 39 30 28 33 34 34 28 29 32 33 40 28 32 24 35 41 25 23 28 20 36 22 28 12 33 29 22 31 9 32 36 17 19 20 20 23 16 19 11 26 22 16 19 10 22 23 16 18 13 21 21 14 19 16 19 16 13 12 13 17 23 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 34 28 35 36 26 22 37 23 15 31 16 15 30 16 24 30 7 14 30 13 16 18 6 15 26 5 8 25 6 10 22 8 16 16 8 10 16 10 8 strongly overrepresented overrepresented CMA SEN PRO 20 34 38 19 35 34 20 28 33 23 36 34 15 35 32 16 25 32 8 24 26 7 21 24 6 19 16 10 17 18 8 17 18 8 13 19 10 16 12 strongly underrepresented underrepresented social-ecological transformation 177 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer Wine/Champagne DIY/ garden tools (Wrist) Watches Handbags Costume jewelry High-end hi-fi equipment Exclusive accessories Bike Antiques Porcelain/ glass work None of these products Basis: 1,205 cases, total sample; figures in%. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 13 7 11 12 24 20 10 13 8 19 11 12 10 12 18 24 13 6 8 2 19 13 12 13 8 10 17 12 8 13 11 14 16 11 12 4 17 20 16 7 6 2 14 16 11 15 8 14 16 15 4 11 8 9 17 10 11 3 14 18 18 4 3 5 13 18 10 9 14 12 19 16 8 2 6 11 8 10 11 6 18 9 15 3 5 4 17 11 9 6 7 9 8 18 5 7 4 14 13 9 10 8 7 10 8 7 10 9 10 15 4 3 2 3 2 7 3 4 2 6 5 19 18 24 9 6 9 37 25 37 11 7 EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 178 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Donations for charity High quality jewelry Cosmetics/Perfume Furniture Kitchen furniture and equipment High quality spirits/whisky Basis: 1,205 cases, total sample; figures in%. Total 34 30 28 28 25 22 22 17 16 16 16 14 13 Gender Male Female 33 35 28 32 28 28 33 24 23 28 22 22 27 17 17 16 16 15 10 22 16 16 12 16 17 10 18-29 30 33 35 29 24 32 27 18 21 22 15 15 13 30-39 36 36 36 40 32 28 36 20 21 20 24 21 19 Age(years) 40-49 35 24 30 28 25 24 20 18 18 16 19 17 16 50-59 37 25 21 22 19 15 12 12 9 10 8 10 10 60-69 30 27 17 19 26 7 10 15 6 7 12 7 8 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 179 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer Wine/Champagne DIY/ garden tools (Wrist) Watches Handbags Costume jewelry High-end hi-fi equipment Exclusive accessories Bike Antiques Porcelain/ glass work None of these products Total 13 12 12 11 11 10 10 10 9 9 4 19 Gender Male Female 20 7 14 10 13 11 16 6 7 16 10 11 13 7 11 9 14 5 9 10 3 4 17 22 18-29 10 12 13 15 14 18 13 14 10 9 6 11 30-39 19 16 15 19 12 15 12 14 13 13 6 9 Age(years) 40-49 14 13 13 14 16 10 13 12 8 12 2 16 50-59 13 9 8 3 6 5 6 4 7 6 1 30 60-69 10 8 10 3 6 1 6 4 6 7 2 34 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 180 Consumer interests(1) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Vacation and travel Eating out(restaurants) PC/Tablet/Smartphone Delicatessen- high quality food Coffee/tea Clothing/Fashion Cars Donations for charity High quality jewelry Cosmetics/Perfume Furniture Kitchen furniture and equipment High quality spirits/whisky Basis: 1,205 cases, total sample; figures in%. Total 34 30 28 28 25 22 22 17 16 16 16 14 13 Education Low Medium High 21 29 40 24 29 32 24 28 30 19 26 32 29 22 28 23 22 22 16 21 24 8 15 20 10 15 17 15 15 16 19 15 16 9 13 16 4 11 17 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 28 42 36 29 32 21 29 30 35 26 34 13 26 26 6 23 20 10 22 24 22 16 20 10 15 18 17 15 3 16 17 3 14 16 10 13 16 3 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 181 Consumer interests(2) For which of the following products/items are you willing to spend more money than average? Whether you buy the products for yourself or for another person as a gift, e.g. as a reward or for a special occasion. Beer Wine/Champagne DIY/ garden tools (Wrist) Watches Handbags Costume jewelry High-end hi-fi equipment Exclusive accessories Bike Antiques Porcelain/ glass work None of these products Total 13 12 12 11 11 10 10 10 9 9 4 19 Education Low Medium High 6 10 18 4 9 16 16 11 12 8 7 16 12 10 12 12 9 11 3 10 12 4 10 11 6 6 12 7 11 8 4 4 3 25 24 14 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 13 14 7 9 17 10 14 10 3 11 13 10 10 13 3 10 11 3 9 12 8 10 11 8 10 8 6 11 7 3 4 3 20 16 26 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 182 Media usage Now we would like to know your habits and ways of using media. How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Music streaming services(e.g. Spotify) "Normal" television program Radio Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games 71 15 6 3 22 60 16 7 3 4 9 47 24 9 55 9 36 22 11 4 9 18 37 21 9 5 11 18 28 25 13 6 14 14 25 24 13 7 10 21 28 22 8 6 10 26 Basis: 1,205 cases, total sample; figures in%. Communication/ messenger services (e.g. WhatsApp, Skype) Books/Audiobooks Online media libraries from TV stations Journals, magazines 27 15 10 7 15 26 16 18 16 13 18 19 16 17 12 7 18 31 13 17 15 10 22 24 Daily newspaper 15 13 10 5 Newsletter from suppliers of products 8 14 and services 13 12 Cinema 4 11 13 20 23 23 31 34 31 20 Watch Blu-ray Discs, DVDs 5 12 11 10 29 33 Daily Several times a week Several times a month About once a month Rare Never social-ecological transformation 183 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Response category:“At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Music streaming services(e.g. Spotify) "Normal" television program Radio Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games Communication/ messenger services(e.g. WhatsApp, Skype) Books/Audiobooks Online media libraries from TV stations Journals, magazines Daily newspaper Newsletter from suppliers of products and services Cinema Watch Blu-ray Discs, DVDs Total EST INT PER COS 92 96 97 90 95 83 88 83 87 87 80 89 81 88 88 69 72 62 82 84 66 69 61 66 67 66 75 61 66 72 62 66 47 74 74 58 57 53 74 68 52 51 49 64 69 50 55 54 52 60 45 45 30 54 63 45 45 42 51 56 37 39 33 45 52 35 35 28 44 47 28 26 15 46 43 28 20 15 38 46 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists ADA CMS TRA 90 94 84 86 70 79 83 71 69 78 55 56 73 61 65 63 64 58 79 46 49 73 41 41 71 37 36 52 51 34 65 28 28 52 47 31 47 32 26 49 20 24 46 12 12 47 16 19 strongly overrepresented overrepresented CMA SEN PRO 94 93 90 73 90 91 65 86 92 52 79 79 56 79 66 58 78 68 46 71 69 44 69 67 34 63 55 35 63 49 28 66 46 22 66 38 18 51 37 13 54 41 16 36 35 15 37 30 strongly underrepresented underrepresented social-ecological transformation 184 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Response category:“At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Music streaming services(e.g. Spotify) "Normal" television program Radio Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games Communication/ messenger services(e.g. WhatsApp, Skype) Books/Audiobooks Online media libraries from TV stations Journals, magazines Daily newspaper Newsletter from suppliers of products and services Cinema Watch Blu-ray Discs, DVDs Basis: 1,205 cases, total sample; figures in%. Total 92 83 80 69 66 66 62 58 52 50 45 45 37 35 28 28 Gender Male Female 94 91 80 86 83 78 71 67 74 60 71 63 68 55 64 50 56 48 53 48 52 38 53 38 45 31 45 26 36 21 35 21 18-29 88 86 82 84 51 53 74 75 63 52 47 37 32 36 42 31 30-39 96 90 91 84 68 76 80 74 74 63 57 54 50 52 43 44 Age(years) 40-49 95 91 87 78 68 70 64 64 57 50 53 51 42 39 32 33 50-59 95 78 75 55 73 69 51 40 37 45 36 41 31 22 12 17 60-69 89 68 65 37 77 66 33 29 23 39 29 42 32 21 6 12 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 185 Media usage How often do you read, watch, listen to or use the following media/offers, regardless of whether you use them analog/offline or digital/online? Response category:“At least several times a month" Internet(no social media) Social networks/social media(e.g. Facebook, Twitter) TV/video streaming services(e.g. Netflix) Music streaming services(e.g. Spotify) "Normal" television program Radio Audio and video podcasts(e.g. via iTunes, YouTube, podcast portals) Computer games/video games Communication/ messenger services(e.g. WhatsApp, Skype) Books/Audiobooks Online media libraries from TV stations Journals, magazines Daily newspaper Newsletter from suppliers of products and services Cinema Watch Blu-ray Discs, DVDs Basis: 1,205 cases, total sample; figures in%. Total 92 83 80 69 66 66 62 58 52 50 45 45 37 35 28 28 Education Low Medium High 84 91 95 79 83 84 69 79 84 59 67 72 55 62 72 51 61 74 62 57 66 55 56 60 50 46 58 27 40 65 39 36 54 27 34 59 20 27 51 23 26 45 20 24 34 19 22 35 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 91 94 84 84 83 81 78 83 70 67 73 68 63 75 60 61 75 64 62 62 70 59 59 46 52 54 54 47 56 45 44 50 39 39 55 52 33 46 40 33 41 31 28 31 18 28 30 26 strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 186 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? 61 59 39 19 32 26 14 27 23 22 32 18 22 28 816 12 18 39 49 50 52 58 76 Basis: 1,205 cases, total sample; figures in%. frequent occasionally never social-ecological transformation 187 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"Frequently" YouTube Facebook Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 61 61 59 72 63 74 44 46 54 66 74 59 66 45 57 64 60 49 63 51 71 65 39 44 34 52 57 54 20 22 21 46 52 32 26 17 49 51 47 16 20 21 38 41 26 26 16 34 46 44 13 8 11 41 26 19 21 12 23 28 29 10 10 18 16 24 14 17 4 20 18 25 11 3 3 23 14 8 6 5 15 14 15 6 2 4 7 7 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 188 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"Frequently" YouTube Facebook Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total 61 59 39 32 26 19 14 8 Gender Male Female 67 55 58 62 40 38 33 30 35 17 14 24 18 10 8 6 18-29 74 46 59 53 33 28 13 16 30-39 73 70 55 52 39 27 21 13 Age(years) 40-49 64 68 40 28 31 18 23 6 50-59 53 61 20 12 13 11 6 1 60-69 33 52 13 4 10 7 6 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 189 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"Frequently" YouTube Facebook Instagram TikTok Twitter Pinterest LinkedIn Tumblr Total 61 59 39 32 26 19 14 8 Education Low Medium High 62 62 60 54 57 62 21 35 47 26 32 33 14 18 35 20 17 20 5 8 22 7 6 10 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 63 60 54 58 62 66 37 42 55 33 30 33 23 31 29 19 17 22 10 21 21 8 7 8 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 190 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest TikTok Twitter LinkedIn Tumblr Total EST INT PER COS ADA CMS TRA CMA SEN PRO 88 92 89 91 95 96 79 81 79 88 96 82 84 72 86 90 87 72 82 69 90 89 61 64 52 77 89 79 40 41 41 68 71 51 54 39 62 59 68 40 35 44 57 53 49 46 30 70 70 74 26 41 33 53 62 48 43 40 64 71 70 33 28 28 57 55 42 49 38 52 50 52 37 23 19 57 43 23 14 16 40 31 44 11 9 12 32 29 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 191 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest TikTok Twitter LinkedIn Tumblr Total 88 82 61 51 49 48 42 23 Gender Male Female 89 87 80 84 61 61 43 59 49 50 56 39 49 35 27 18 18-29 96 78 84 64 74 62 42 39 30-39 96 91 79 66 74 64 54 41 Age(years) 40-49 90 88 66 51 48 54 51 22 50-59 87 80 38 36 26 29 35 5 60-69 68 71 26 32 13 23 25 2 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 192 Media usage How often do you personally use the following platforms or social media(whether professionally or privately and regardless of the device)? Response category:"At least occasionally" YouTube Facebook Instagram Pinterest TikTok Twitter LinkedIn Tumblr Total 88 82 61 51 49 48 42 23 Education Low Medium High 88 86 90 82 79 84 53 55 68 46 46 57 54 48 49 39 42 55 23 28 59 23 17 30 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 90 88 85 83 82 86 60 63 68 52 50 55 53 47 48 46 52 47 35 53 42 24 25 15 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 193 Communication expectations If you think about what you use media such as newspapers, magazines, Internet, television, radio, etc. for and what you expect from them, which of the statements below apply to you? It is important to me to have trustworthy sources of information. I find it important to learn about a Topic from a variety of information sources. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. Protecting my personal data on the Internet is extremely important to me- I'm careful about that. For me it is very important to get a quick overview of important Topics. I prefer short, concise information that summarizes the most important things. Media help me to form my own opinion on important Topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. Basis: 1,205 cases, total sample; figures in%. 79 15 42 72 20 62 69 23 62 67 24 72 55 34 92 48 37 11 4 41 36 16 7 48 30 11 11 Applies completely Somewhat applies Mostly doesn’t apply Doesn’t apply at all social-ecological transformation 194 Communication expectations If you think about what you use media such as newspapers, magazines, Internet, television, radio, etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely/ Somewhat applies“ It is important to me to have trustworthy sources of information. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 94 96 98 88 96 93 96 94 91 96 94 I find it important to learn about a Topic from a variety of information sources. 92 95 94 86 96 91 97 86 88 94 94 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 92 92 97 86 90 94 94 86 84 97 92 Protecting my personal data on the Internet is extremely important to me- I'm careful about that. 91 96 91 84 94 85 91 89 91 96 92 For me it is very important to get a quick overview of important Topics. 89 91 89 83 97 88 93 84 85 94 92 I prefer short, concise information that summarizes the most important things. 85 88 82 72 88 84 88 83 88 92 87 Media help me to form my own opinion on important Topics. On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 78 69 87 78 86 89 67 68 68 84 88 78 80 73 80 86 84 73 71 59 89 84 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 195 Communication expectations If you think about what you use media such as newspapers, magazines, Internet, television, radio, etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely/ Somewhat applies“ Total It is important to me to have trustworthy sources of information. 94 I find it important to learn about a Topic from a variety of information sources. 92 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 92 Protecting my personal data on the Internet is extremely important to me- I'm careful about that. 91 For me it is very important to get a quick overview of important Topics. 89 I prefer short, concise information that summarizes the most important things. 85 Media help me to form my own opinion on important Topics. 78 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 78 Gender Male Female 94 94 94 91 91 91 91 91 89 89 84 87 78 77 79 76 18-29 89 91 90 87 86 79 79 80 30-39 97 92 90 91 89 86 82 82 Age(years) 40-49 94 92 91 92 94 87 82 79 50-59 95 93 93 94 89 89 72 80 60-69 97 93 94 94 90 88 72 64 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 196 Communication expectations If you think about what you use media such as newspapers, magazines, Internet, television, radio, etc. for and what you expect from them, which of the statements below apply to you? Response category:„Applies completely/ Somewhat applies“ It is important to me to have trustworthy sources of information. Total 94 I find it important to learn about a Topic from a variety of information sources. 92 I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. 92 Protecting my personal data on the Internet is extremely important to me- I'm careful about that. 91 For me it is very important to get a quick overview of important Topics. 89 I prefer short, concise information that summarizes the most important things. 85 Media help me to form my own opinion on important Topics. 78 On social networks, I mainly want to exchange information with my friends- I get my information elsewhere. 78 Education Low Medium High 88 93 96 82 92 94 82 91 94 85 90 93 82 87 93 81 83 88 74 77 78 67 75 82 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 93 96 88 90 95 85 90 94 82 90 93 87 87 93 85 82 91 78 76 81 74 76 81 75 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 197 Communication expectations If you think about what you use media such as newspapers, magazines, Internet, television, radio, etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“ It is important to me to have trustworthy sources of information. I find it important to learn about a Topic from a variety of information sources. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. Protecting my personal data on the Internet is extremely important to me- I'm careful. For me it is very important to get a quick overview of important Topics. I prefer short, concise information that summarizes the most important things. In social networks, I mainly want to exchange information with my friends. I get my information elsewhere. Media help me to form my own opinion on important Topics. Total EST INT PER COS ADA CMS TRA CMA SEN PRO 79 81 95 72 80 64 88 72 81 81 80 72 78 84 66 75 59 76 63 67 82 70 69 70 85 69 71 60 73 57 56 82 69 67 74 57 67 69 58 65 70 68 78 68 55 54 53 54 61 55 50 48 49 72 59 48 54 40 43 43 42 45 54 50 60 49 48 45 50 46 65 41 47 44 41 57 49 42 38 40 48 55 49 32 36 28 58 42 Basis: 1,205 cases, total sample; figures in%. EST = Established INT = Intellectuals PER = Performers COS = Cosmopolitan Avantgarde ADA = Adaptive Navigators CMS = Conventional Mainstream TRA = Traditionals CMA = Consumer Materialists SEN = Sensation-Oriented PRO = Progressive Realists strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 198 Communication expectations If you think about what you use media such as newspapers, magazines, Internet, television, radio, etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“ It is important to me to have trustworthy sources of information. I find it important to learn about a Topic from a variety of information sources. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. Protecting my personal data on the Internet is extremely important to me- I'm careful. For me it is very important to get a quick overview of important Topics. I prefer short, concise information that summarizes the most important things. I mainly want to exchange information with my friends on social networks. I get my information elsewhere. Media help me to form my own opinion on important Topics. Total 79 72 69 67 55 48 48 42 Gender Male Female 78 80 72 72 70 68 66 69 53 58 45 52 49 47 43 40 18-29 70 67 61 60 49 41 39 46 30-39 77 70 70 67 60 47 51 48 Age(years) 40-49 79 72 69 69 57 48 51 44 50-59 84 75 74 69 56 55 53 33 60-69 90 79 73 75 55 52 47 37 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation 199 Communication expectations If you think about what you use media such as newspapers, magazines, Internet, television, radio, etc. for and what you expect from them, which of the statements below apply to you? Response category:“Applies completely“ It is important to me to have trustworthy sources of information. I find it important to learn about a Topic from a variety of information sources. I attach great importance to being thoroughly informed in order to better understand backgrounds and contexts. Protecting my personal data on the Internet is extremely important to me- I'm careful. For me it is very important to get a quick overview of important Topics. I prefer short, concise information that summarizes the most important things. In social networks, I mainly want to exchange information with my friends. I get information elsewhere. Media help me to form my own opinion on important Topics. Total 79 72 69 67 55 48 48 42 Education Low Medium High 69 78 83 56 72 75 52 68 73 59 65 72 46 52 60 42 48 50 43 44 52 37 42 43 Net equivalent income(HH/month) Low<60% (<2.331$) Medium 60-140% (2.331-5.440$) High>140% (>5.440$) 78 83 75 70 78 59 67 73 67 67 68 59 53 59 45 45 52 54 47 50 50 41 44 49 Basis: 1,205 cases, total sample; figures in%. strongly overrepresented overrepresented strongly underrepresented underrepresented social-ecological transformation Imprint social-ecological transformation 201 Contact persons Dr. Christoph Schleer Associate Director Research& Consulting christoph.schleer@sinus-institut.de +49 6221 8089-27 Naima Wisniewski Research& Consulting naima.wisniewski@sinus-institut.de +49 6221 8089-54 © Copyright 2023 SINUS Market and Social Research GmbH This work is protected by copyright. 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