Chapter 4 insult' have become in the country's political discourse. Two apt examples of such harmful political rhetoric or pronouncements uttered by prominent statesmen of the two major political parties are subsequently examined in context. 'All-die-be-die' The widely commented'all-die-be-die' phrase was uttered by the NPP flagbearer, Nana Akufo-Addo, in an address to party members in the Eastern Region capital, Koforidua 2 . 9 The statement was explained as meaning that come Election 2012, party members should not allow themselves to be intimidated by the ruling NDC at whose hands the party had suffered harassment and physical attacks in several past by-elections. By this, the flag­bearer“encouraged all NPP men and women to pluck up courage as their forbears did to match their NDC counterparts, boot for boot, concluding twice that“all-die-be-die”(Monney, February 2011). The'all-die-be-die' phrase has, however, raised controversy and been subjected to varied criticisms and interpretations within the public sphere. One of the criticisms is that it was a warmongering call to party fanatics, sympathizers, and persons of a particular ethnic background to take up the path of violence during the upcoming elections. To some, the statement is one“pregnant with anarchy and inflated with incitement”(Monney, February 2011). Notwithstanding the public outcry, a number of people both within and outside the NPP seem to have latched onto this phrase, enabling it to gain popularity and notoriety. The phrase appears to have been 'embraced overnight by the party's rank-and-file' as several persons can be heard vocalizing it as if it were an indication of their diehard'commitment' to do whatever one must to ensure their 29 Culled from Joy Fm 99.7 News at 6 on 7 February 2011 111