Managing Election- Relation Violence for Democratic Stability in Ghana more than enough in my arsenal. What you just read is just a tip of the iceberg. Our elders say every human being has red saliva in his or her tongue but we deliberately spit the white one for the sake of 104 peace. While every decision to publish may be a legitimate exercise of the constitutionally guaranteed free expression rights of the media 1 , 05 it is important not to overlook the professional and ethical obligations to exercise discretion and sensitivity to social and cultural 106 norms. On account of the role of the media in giving amplitude and mileage to clearly aggressive statements as well as to otherwise unobtrusive comments, these examples suggest the potential for the contagion of the unrestrained exercise of media freedom to produce a reduction of the'political efficacy' of Ghana's democratic practise.(The examples are also, ironically, an illustration of how potentially provocative language gets repeated to new audiences – just to head-off the charge of self-indictment!). More importantly, the examples expose the mediated trigger nodes of political disputes – particularly in the context of recent general elections and by-elections in the country. As Schumpeter(2003, p. 257) famously noted, 'Newspaper readers, radio audiences, members of a party even if not physically gathered together are terribly easy to work up into a psychological crowd and a state of frenzy in which attempt at rational argument only spurs the animal spirits'. 104 Daily Guide, 30 November 2011 105 Article 162(1) and(4) of the Ghana Constitution, 1992 106 See, for example Articles 2, 11 and 17 of the GJA Code of Ethics; Section 4, para. 4.2 of the NMC's Guidelines for Local Language Broadcasting; and Section 13 of the NMC's Print Media Guidelines. At the third edition of the Mills government's annual Editors Forum, a journalist asked the President's opinion about the trading of insults among politicians and public office holders. Lamenting the attritional effect on Ghana's political legacy, the President remarked,“What lessons do we want the younger generation to learn... let's remember we have a culture'. 231