The Lisbon Strategy: What is Wrong? All this is a very dangerous for the communication strategy. Many things that have happened during the last years entertain some kind of connection with these contradictions. Some will say that the EU is unpopular because it deals with too many things. But others could say that it is unpopular because it does not deal enough with the basic problems of the citizen(which cannot be dealt with by the member states anyway). In my opinion, there is thus an urgent need to reintegrate social and environmental objectives in the strategy, and also to show the link with the other parts. This would make the message more positive and give back a perspective to people. Unfortunately, we have done precisely the reverse. There is also a need to develop EC initiatives. Finally, I'd like to come back to the present debates about the legitimacy of the EU institutions. We can adopt the most magnificent communications about plan B, C, D or even Z. We can print torrents of speeches. We can adopt the most seductive press releases. Nevertheless, basically, the bottom line remains the same. Reciprocity is a fundamental principle of human affairs. So, if you want people to invest in Europe, Europe must first show that it invests in people. LITERATURE Aghion, P., É. Cohen and J. Pisani-Ferry(2006), Politique économique et croissance en Europe. Paris: Conseil d'analyse économique du premier ministre. Bailly, O.(2005), La relance de la stratégie de Lisbonne ou la quête d'un partenariat politique. Revue du Marché Commun de l'Union européenne, 489. Blanchard, O.(2005), L'Europe ne va pas si mal, in: Blanchard, O., C. Wyplosz and J. Pisiani­Feery, eds. L'Europe déclassée. Paris: Flammarion. Buhigas Schubert C. and J. Bouzon(2005), An Agenda for Sustainable Growth in Europe- Final Report,, EPC Working Paper, EPC Growth Task Force, No. 18. Collignon, S., R. Dehousse, J. Gabolde, M. Jouen, et al.(2005), The Lisbon Strategy and the Open Method of Co-ordination- 12 Recommendations for an Effective Multi-Level Strategy, Policy Paper, Notre Europe Etudes et Recherches, No. 12. Dehousse, R. ed.(2004), L'Europe sans Bruxelles. Paris: L'Harmattan. EC(European Commission)(2005), Employment in 2005- Recent Trends and Prospects. EPC(2004) Lisbon Revisited: Finding a New Path to European Growth, Working Paper, EPC, No. 08. Eurostat(2005),, Population in Europe 2004: First Results, No. 15. Georgopoulos, Th.(2005), La méthode ouverte de coordination européenne:“En attendant Godot”? Note de recherche, Institut d'études européennes, Université de Montréal McGill, No. 01/05. 71