Modernising Journalists’ Trade Unions in Pakistan for the Digital Age A Mapping of Challenges, Needs, and Solutions Transparency for Member Lists Maintaining an updated and publicly accessible list of union members can promote accountability and engagement. Additionally, implementing verification processes will allow members to easily confirm their membership status, ensuring that all voices are represented. Improving Information Awareness Regarding Unions Utilising social media platforms for campaigns can effectively disseminate information about union activities, achievements, and membership benefits. Developing user-friendly online platforms or apps will enable members to communicate, access resources, and participate in discussions more easily. Most of the respondents(154) replied that active and dynamic web presence can enhance communications and outreach for unions, similarly 144 said internal digital communications, and 92 witnessed that targeted external support advocacy can enhance. Figure 27: Methods to Enhance Communications and Outreach Any other 11 Targeted external support advocacy, 92 Active and dynamic web presence,154 Internal digital communications, 144 Improve Mobilisation of Resources Many of the media respondents asserted that recruiting professional fundraisers/ managers can improve mobilisation of resources by the unions, 76 said a corporate approach to financial transparency can assist this process while 62 felt that ensuring membership fees are collected optimally can also help. 66