Sozialökologische Transformation 6 Die Sinus-Meta-Milieus ® 18- bis 69-Jährige Social Status Higher Middle Lower Basic Values Established 11% Intellectuals 10% Performers 10% Cosmopolitan Avantgarde 7% Traditionals 9% Conventional Mainstream 12% Adaptive Navigators 12% Progressive Realists 8% Sensation­Oriented 11% Consumer-Materialists 10% © SINUS Traditional Sense of Duty and Order Modernisation Individualisation, Self-actualisation, Pleasure Re-organisation Multiple Options, Experimentation, Paradoxes