A N A LY S I S DEMOCRACY AND HUMAN RIGHTS CHANGING THE NARRATIVE OF WOMEN IN THE MEDIA An overview of the various features of gender-based discrimination in the media MA Valbona Sulçe Kolgeci November 2020 Improving the working environment of journalists, respecting labour rights and empowering women and girls in having leadership positions in the media. Media self-regulation through strengthening of journalists and women’s organizations in the media to build strategic plans in order to improve gender reporting. Strengthening the rules for audio-visual operators regarding gender discrimination and sexism in the media accompanied by media education of audiences. 1