This analytical report presents the results of research of political orientation of political parties and voters in Serbia in the period preceding parliamentary elections held in the spring of 2020. The analysis is based on data gathered through implementation of complex methodology set created by Netherlands based company Kieskompas. Kieskompas.nl is a Voting Advice Application (VAA) that was first developed for the 2006 Dutch parliamentary election using a novel approach to calibrate political parties on salient issues and issue dimensions by analyzing their official policy documentation. Electoral Compass, as it is named in Serbia, is not an electoral forecasting tool. It is rather a political advisory instrument that at the same time collects data about political parties' and voters' political orientation and preferences Autoren: Dr. Slobodan Cvejic, Dr. Dragan Stanojevic, Dr. Bojan Todosijevic, Dr. Dusan Spasojevic