Publikationen der Stiftung → Voices with purpose
Titel

Zur Seitenansicht

Titelaufnahme

Links
Dateien
Klassifikation
Zusammenfassung
  • Voices with Purpose – A Manual on Communication Strategies for Development and Social Change contains three complementary modules, the conceptual, participant’s and facilitator’s module, each designed with a specific purpose.
    The purpose of the conceptual module is to expand and ground your learning process with rich theoretical content and a wealth of relevant examples. It sets out the conceptual and theoretical frameworks that will facilitate a deeper understanding of the processes involved in designing, implementing and evaluating a communication strategy. This module consists of five chapters each of which is structured into three blocks: a brief introduction to the topics covered in the chapter; an overview and evolution of key concepts; and questions to guide emerging discussions. These questions serve to facilitate further reflection by participants.
    The first chapter includes a general approach to strategic planning in social organisations. The following chapter briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. The third chapter contains a brief history of the evolution of conceptual approaches in the field of communication for development. The next chapter introduces key communication models and strategies for social and behaviour change. Finally, chapter five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Case studies that illustrate the application of communication for development and social change principles, concepts, theories, approaches, research, monitoring and evaluation issues have been included in the Annexes Section.