Publikationen der Stiftung → Voices with purpose
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  • Voices with Purpose – A Manual on Communication Strategies for Development and Social Change contains three complementary modules, the conceptual, participant’s and facilitator’s module, each designed with a specific purpose.
    The purpose of the participant’s module is to steer you through the process of applying your acquired knowledge and skills to begin structuring the core components of your communication strategy. It sets out the practical methodological elements that organisations, or campaigns, can use to implement each of the steps necessary in formulating, implementing and evaluating a communication strategy for development and social change.
    The first chapter includes elements that help situate the design of the communication strategy within the context of each organisation; including its policies, practices and areas of work. The next two chapters consider the theoretical foundations, paradigms and communication planning models. The fourth chapter gives a summary of the different communication strategies and chapter five gives an outline of formative research. The last chapter guides participants, step-by-step, through the design of a communication strategy. Throughout this chapter, participants are introduced to practical worksheets that help synthesise and apply key concepts in each step of the strategy design process. Additionally, references to different components of the Conceptual Module are made, including examples and case studies, which can help participants make decisions at each step of the process. At the end of the module, participants will fill out a worksheet to summarise key aspects of the communication strategy they have designed. This will allow them to continue working through the design and implementation phases of the strategy and share their final products with peers and members of their own organisations.