The �Russian Crisis� is a series of policy papers focusing on the implications of the serious crises conditioned by the events in and around present-day Russia. While the Russian full-scale invasion of sovereign Ukraine in 2022 has provoked a massive military crisis, it points to even broader challenges. Russia creates crises because it entered a crisis state itself and became the focal point of several global crises. This series provides inputs to understanding the situation within Russia and situates it in a larger political context. The aim of the papers is to chart grounded strategies of crisis management and resolution, providing policymakers with insights on Russian politics and ways for thinking ahead. This paper concentrates on mechanisms now the Russian(speaking) audience could be reached and texted as well as the ways to resist the messaging of Putin�s propaganda, which appeared to be much better prepared for war than many thought. Furthermore, the author analyses how different Russian(speaking) media work (including those oriented at Ukrainians, Russian emigrants etc.), which problems and gaps they confront and how the Western countries could contribute to the better media climate among Russians.