In the context of Thailand’s commitment to achieving net-zero greenhouse gas emissions by 2030, Energy Discourse in Thai Media provides an in-depth examination of how energy and climate issues are represented, framed, and contested within the Thai media landscape. Through a systematic content and discourse analysis of 209 articles from eight major Thai news outlets (July 2023 – June 2024), this study investigates how media framing shapes public understanding, policy perception, and the broader energy narrative in Thailand. The findings indicate a predominant economic and policy-oriented framing, with limited environmental emphasis and minimal representation of civil society and academic voices. Fossil fuels—particularly natural gas—continue to dominate coverage, often mischaracterized as clean energy, while renewable sources receive comparatively less attention. Moreover, the media’s reliance on positive framing and populist metaphors, such as the “gift” narrative in energy subsidies, reflects both state influence and commercial imperatives shaping public sentiment. By situating these findings within the theoretical framework of media framing and public discourse, this research elucidates the interplay between media systems, energy governance, and democratic participation. The report concludes with recommendations aimed at fostering transparency, diversity of perspectives, and media literacy to promote a more informed and inclusive public dialogue on Thailand’s energy transition.