To provide more in-depth insight the study "Who decides the election" segments crucial voters not by demographics but by like-mindedness on measures like authoritarian attitudes, belief in conspiracies, feelings of American exceptionalism, left-right alignment, feelings of economic deprivation in relation to others and whether their consideration for Biden stems from more pro-Biden or anti-Trump sentiments. Populism, disinformation, polarization, and feelings of deprivation are on the rise, and this study provides anchor points for comparison with situations outside of the US.