The countries of the Western Balkans (WB) are facing enormous social challenges, including poverty and inequality, widespread joblessness and precarious employment, as well as a poor quality of crucial services. EU integration should not only be about institutional and economic transformation, but also social convergence. To effect social change, further paradigmatic shift is needed in enlargement policy: people need to be placed at the heart of the process. This document provides recommendations on how to achieve such a shift.