The upcoming elections due to take place next year have exacerbated the political discourse among the major political parties in the country. The topi­cal political rhetoric has increasingly shifted from actual politics to personal attacks, accusations, and allegations, aimed at tainting the reputation of the political opponent and rival. This situation will be observed over the coming year as well, right through the local and presidential election campaigns. Despite the hesitant policies the GERB Party has been pursuing in a num­ber of political areas, the rating of the party remains high and at the time being there is no other plausible political alternative, which could possibly bring about the electoral defeat of the governing party. The rows surround­ing the GERB Party over the past few months, however, have resulted in the decline of its confidence rating. This is a notable shift, as a large majority of the Bulgarians gave their 2009 electoral support to GERB precisely on account of its anti-corruption program and the promise for effective combat against organized crime. The Blue Coalition is turning into one of the staunchest critics of the GERB Party. There is a possibility for it to become GERB’s opposition. Such a tactical move seems justified from an internal party point of view. Opinion polls indicate that a large part of the right-wing voters who gave their support to the GERB Party at the last general election have been disappointed with the policies, which the incumbent governing majority has been pursuing since it came into office. The emergence of the new presidential project has begun to alter the situation in the left-wing political space. The project became popular with its abbreviation signifying the first three letters of the Bulgarian alphabet(ABV), which actually encode words meaning an“Alternative for Bulgarian Revival”. For the time being, it is far from clear what the political objectives of the ABV Movement are going to be and whether it will eventually become a yet an­other political party. Participants in the Movement declared themselves to be an alternative to the incumbent GERB governance.