Issue 4(10), 2017 RAT R IN ATI G NG STATE LOMACY BLIC DIP PU CA S MPAIGN TATE N AT I O N B R A N D I N G SOFT POWER INVESTMENTS ES U RELATIONS MOTION PRO ISM VAL DE TOUR ETITION COMP ATTITU N NOMY NIZATIO ECO PEA RELATI IC O A N TI S ON RE S LA E TIO U N RO S STATE CAMPAIGN IMAGE COMMUN ITIES COMPETITION STMENTS PRIOR ES UKRAINE INVE VALU • NATION BRANDING • SOFT POWER • VALUES OR BUSINESS? UA: Ukraine Analytica · 4(10), 2017 1