Figure 4: Where did this form of gender discrimination take place 20% Other 27% In the field 80% In the workplace Twenty seven percent of the respondents also felt that they had encountered discrimination the 1 field, whilst 20 percent stated other. Some of the reasons for their responses are captured below. “It occurs both in the workplace and in the field, we can’t separate it”- Respondent 1.2 Why an online survey was used to gather information anonymously The logic of using an online survey to gather information about gender discrimination in Zambian media workplaces stemmed from the fact that“asking questions is an effective way of acquiring varied information about the lived experience of media professional’s within the Zambian media environment. This assumes that the person answering is able and willing to respond accurately”. 2 The experiences of these media professional’s allows for an acquisition of a broader knowledge base about an issue affecting society such as gender discrimination. This report examines how gender based discrimination manifests itself within a sub-section of society like the media. Discussions on matters like gender discrimination are sensitive issue especially for individuals who have been victimised. Online questionnaire’s which guaranteed anonymity for these media professional’s. This in turn allowed for a greater expression of these media professional feelings, thoughts and frustrations around these issues Utilising an online survey also allowed for a completely controlled and standardised analysis and interpretation of information in statistical forms, which was complemented by qualitative information provided through in-depth interviews. 1.3 Why in-depth interviews were used to collect information Interviews are one of the most commonly used qualitative research techniques. Their obvious benefit to research is“their openness” as they all 3 ow the interviewer endless opportunity and potential to get information from the interview. We utilised in-depth interviews because they allowed us to follow a set list of questions making for easier standardised comparison across all interviews, but also allowed us to remain casual and open to diversions, and therefore allowing also the interviewee to deviate from the questions so as to explore information that may not have been anticipated or covered by the prepared questions. 10