Principles of gender transformative communication Key principles underpinning gender transformative communication Making gender visible: The aim of gender transformative communication is to intentionally include women and gender issues in the topics under discussion, especially in those that might seem non-gender specific. Including women and gender aspects helps understand how planning, policies and programmes affects or ignores those individuals. Attention to intersecting identities: Such communication should not only acknowledge gender, but also different identities like class, religion, ethnicity, and race privileges or disadvantages. This includes considering the related needs, challenges, norms and roles, while avoiding stereotypes and subordinations and instead fostering sensitivity and equal representation. Actively resisting sexist messaging and changing existing narratives: Communication that aims to challenge and reverse any discrimination that is based on gender inequality is one of the main principles of gender transformative communication. Using critical and creative thinking to question traditional narratives is key to sparking lasting change. Gender Transformative Communication 5