Overall strategies and checklist This section presents a general list of what to keep in mind and a checklist of questions to guide a gender transformative approach across different types of communication. It is important to acknowledge that there is no one-fits-all solution. The checklist is intended only as a guide, and its items are only to be ticked off as applicable. 20 Overall strategies and checklist Overall strategies 1. Undertake gender analysis by: • disaggregating data by sex; • highlighting different needs, challenges, impacts for women, girls, men and boys; • considering gender norms and roles; • dentifying intersectional identities; and • researching the background of the country. 2. Challenge negative gender stereotypes that reinforce women’s subordinate place by: • Using gender neutral pronouns to address people when their gender is unknown(they/them); • avoiding sexist expressions; • avoiding gendered connotations of certain characteristics and roles; • balancing voices of men and women; and • diversifying gender portrayals. 3. Promote progressive narratives to change perception and to make women visible. Several ways to create empowering narratives are to: • invite gender experts(economists, urban planners, scientists, educators); • exemplify women leaders; and • recognize barriers and highlight stories of success. 4. Challenge other forms of unequal power relations by asking who might be excluded.