Checklist for social media Questions tick or cross inside the circles • Does the SM post challenge gender norms, roles and negative stereotypes? • Does the SM post provide stories of role models that have defied traditional gender roles? • Does the SM post actively feature women-related national/international events such as International Women’s Day, and share links to women’s organizations? • Is there a call to action that encourages commitment of the audience to progressive actions? • Do the images and videos depict real-life situations or characters, particularly female role models? • Does the SM post represent people in power? • Does the SM post flip notions of power? • Is the content effective to reach the target audience? • Does the broadcasting strategy consider access and control over social media platform usage, relevant timing and subordination in society between genders? 24 Overall strategies and checklist