Future of Work In hardly any other region of the world can digital progress and the associated economic, social and political disruptions be observed more clearly. At the same time, the social questions and the contrasts on this continent of superlatives could hardly be more severe. Double-digit economic growth rates over decades have raised hundreds of millions of people out of extreme poverty into a steadily growing middle class. For an even larger number, however, precarious work, poverty, and life­threatening needs remain omnipresent. Across Asia, economic strength and social inequality are two sides of the same coin. The changes brought about by the digital revolution are likely to exclude women, gender non-conforming people, minorities, and indigenous communities. Intersecting identities such as religion, caste, class, and ethnicity further compound these deficits. New technological platforms, for example, provide men with more jobs delivering or driving, but leave women mostly out of the picture because they do not provide the social security infrastructure that women need to balance work with other responsibilities. It is necessary that communication materials help people picture the possibilities of an alternative that is hidden from view. Common pitfalls: • Centring the voices of men as experts on the topic or as authors, given that technology is a male-dominated field. • Showing women using digital technology in stereotypical ways, like making purchases or working on a laptop with a child included in the frame. • Associating women’s use of phones or other devices to sending or receiving remittances, emphasizing women’s domestic or dependent roles. • Failing to check how each issue within the topic might leave out women. • Not making the publication or post accessible to a non-expert audience, for example by not simplifying jargon. Things to keep in mind: • A complete flip of the existing power relations in the future of work and economy of tomorrow will include viewing economies, infrastructure and trade relations through the lens of economists, technology innovators, urban planners and architects who adopt an unambiguously feminist position. • Mandate a feminist view or a section on gender, because simply including authors and experts who identify as women might not by itself translate to a gender transformative approach to communication. 16 Gender transformative communication in focus areas